HomeMy WebLinkAbout1992-12-15; City Council; 12005; REPORT ON ECONOMIC DEVELOPMENT STRATEGIES0 g ob: & 2
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MTG. I a- Is- 9 2 REPORT ON ECONOMIC DEVELOPMENT CITY
DEPT.
RECOMMENDED ACTION:
STRATEGIES CITY CD
Review the report prepared by City Staff and the Carlsbad Chamber of Commerce
economic development issues and strategies. Authorize staff to analyze the cost impa
of implementation of programs and tasks outlined in the report.
ITEM EXPLANATION:
In keeping with the City Council's 1992 goals and objectives, and it's 5 year visj
statement to "encourage a strong, diverse and healthy economy which provic
employment to the residents of Carlsbad, economic vitality to the community, and 1
necessary revenues to support top level city services," City staff and the Chamber
Commerce have met periodically to discuss common economic goals and objectives.
a result of these meetings, a plan outlining coordination of activities between the t
agencies was developed and is now submitted to the Carlsbad City Council for revit
If ultimately accepted, this plan will provide the foundation for a cooperative relations1
between the City of Carlsbad and the Carlsbad Chamber of Commerce in coordinat
and implementing economic development strategies.
FISCAL IMPACT:
There is no fiscal impact other than staff time involved in conducting the cost analy
The cost impact of coordinating programs and tasks listed within the report will
dependent upon which agency assumes financial responsibility for implementation of
various elements. If the City Council approves of the concept of co-support of
economic development strategy as outlined in this report, the next step in the proc
would be to authorize City staff to work with the Chamber of Commerce to determ
areas of responsibility for each agency, and estimate the associated cost impacts.
EXHIBITS:
1. "Report to City Council and Carlsbad Chamber of Commerce Board
Directors."
I) 0
REPORT TO CITY COUNCIL AND CARLSBAD
CHAMBER OF COMMERCE BOARD OF DIRECTORS
The City and the Chamber of Commerce have a common interest in the economic developmc
of Carlsbad. In order to further develop that common interest, City staff, Chamber staff a
members of CEEC have met and recognize the following:
1 The key players in attracting and retaining business in Carlsbad are the C
businesses, brokers, Chamber of Commerce, Carlsbad Economic Enhancem
Council, (CEEC) State Department of Commerce, San Diego Econor
Development Corporation, and utilities. (See Attachment 1 ).
The City has an ongoing economic development program that has resulted i
1 18% increase in jobs over the last ten years. An increase from 16,189 in l!
to 35,282 in 1990. The County-wide rate over the period was 48%. At the sa
time, Carlsbad’s assessed valuation increased to 6.4 billion, taking us to the tt
highest position in the County. The specific number of jobs created since l!
is not available. It is the belief of the Chamber of Commerce and City staffs t
the number of jobs created in the last two years have not increased at the sa
rate. This is based on the fact that commercial and industrial constructior
down when compared with previous years.
The City Council’s 1992 Goals and Objectives further strengthened the Ci
commitment to economic development by including the following goal:
1
Initiate and continue programs which contribute towards the econoi
development of the entire city.
1 The City’s 1992 Legislative Platform supports State efforts to enhance
business climate in California.
Economic development efforts should focus on the Palomar Airport Rc
Industrial Corridor. Specifically, efforts should be directed at attracting
following types of businesses: bio tech, corporate headquarters, internatic
trade, communication, finance, research and development, light manufactui
and assembly. Incubator space for start-up companies should be develol
where possible.
1
Action steps/goals have been identified to facilitate the economic development efforts of the
and Chamber of Commerce.
0 0
TARGET GROUPS
0 Businesses interested in locating in Carlsbad.
Businesses currently here and interested in expanding.
0 Businesses currently here (retention)
1. GOAL: Communicate effectively to business and industry the advanta!
of locating in Carlsbad.
OBJECTIVES: 1. Participate in quarterly meetings with the Chamber
Commerce to discuss issues and develop markel
strategies. (City/Chamber)
Conduct focus groups to identify ways to streamline
City’s development process. (City)
Conduct an annual “community tour” for business t
industry. (CityKhamber).
2.
3.
COMMUNICATION STRATEGIES
0 Newsletters
0 Personal contacts
0 Directories
Annual Community Tour
0 Surveys
0 Focus Groups
0 Advertise
0 Video/Cable TV
0 Media Contacts
0 Quarterly Meetings
0 Corporate Challenge (Sporting events)
TARGET GROUPS
0 Residents of Carlsbad
0 Existing Businesses
2. GOAL: Communicate effectively with Carlsbad residents and exist
businesses to increase their understanding that econoi
development is important to the overall financial health of the C
0 0
OBJECTIVES: 1. Provide information to residents on the financial status
the City through the quarterly newsletter. (Parks
Recreation Brochure insert.)
Provide budget updates at the quarterly community foru 2.
(City).
3. Chamber to communicate importance of econoi
development in bi-annual supplement to local pap
distributed to residents.
4. Chamber to explore and produce monthly progr
concerning economic development issues on ca
community access channel.
COMMUNICATION STRATEGIES
0 Cable TV/State of the City Video
"Annual report" insert in local newspaper (focus on jobs growth, valug
Mobile display of City information placed in areas the public goes, -
Chamber of Commerce publications and programs
0 Inserts in Utility Bills
0
public improvements constructed by developers.)
banks, markets, shopping malls
0
0
3. City staff has evaluated the Council on California Competitiveness report and identii
those areas supported by the City's legislative platform. (See Attachment 2)
The Chamber of Commerce supports the Council on California Competitiveness rei
(See Attachment 3)
In addition to its ongoing economic development activities, the City has designated a I
person in the Community Development Department to facilitate the development proc
for companies interested in expanding an existing business, or locating a new busin
in Carlsbad. Work with both public and private companies currently located in Carlsl
to get feedback on the development process.
Establish an economic development team for coordinating existing business attrac
and retention efforts. (City representatives: City Manager, Financial Management Direc
Community Development Director, Assistant to the City Manager, Commu
Development Senior Management Analyst. Chamber representatives: President, C
of CEEC Committee, Senior Vice President, Vice President of Economic Developm
Executive Vice-president.) The team will meet quarterly to discuss problems and dew
marketing strategies.
a.
4.
5.
6.
Survey other cities to obtain information on economic development strategies
why those strategies were selected for implementation by a particular city.
Survey existing businesses to determine how they feel about doing busines
Carlsbad.
b.
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Attachment
COUNCIL ON CALIFORNIA COMPETITIVENESS REPORT:
ISSUES THE CITY CAN SUPPORT
1. Growth Management
The City of Carlsbad supports a State Growth Management Strategy that provic
basic guidelines ’for the development of local growth management prograr
Local control should be maintained at all times, and the State plan should sim
provide a framework for the development of local plans.
2. California Environmental Quality Act
Carlsbad supports the evaluation of existing regulations and encourages the St
to streamline the environmental review process.
3. Impact FeesIExactions
As long as the necessityldemand for services exists there will be fees. It is
City’s policy is to adopt fees for services only when there is a nexus between
fee and the cost of providing the service.
4. State Land Use Court
The City supports, in concept, the designation of a court that would specialize
land use decisions. The intent of such a court would be to provide for expeditic
decisions regarding disputes over land uses.
5. Workers Compensation
Carlsbad supports legislative efforts to reform the State’s Workers Compensal
Program to reduce program costs.
6. Support Critical Industries
The City and the Chamber of Commerce support economic development activi
that attract and retain critical industries. These include bio tech, corpoi
headquarters, international trade, communication, finance, research i
development, light manufacturing and assembly and incubator space for starl
companies.
12/4/92
e
Attachment :
Council of Competitiveness Report:
The Carlsbad Chamber of Commerce Perspective
On September 2, 1992, The Carlsbad Chamber of Commerce Government Affa
Committee unanimously supported the findings of the Council of California Competitivene
The report containing over 100 recommendations for improving California’s business clima
was conducted by a 17 member bi partisan commission of business and civic leaders.
The following are key elements from the report which the Carlsbad Chamber of Commei
believes should be supported. Those in italics are similar to the City of Carlsbad’s positic
1. Workers Compensation
The system needs major reform. Costs could be reduced throL
increased competition with insurance companies and benefits to inju
workers could be increased. Stress claims should be sharply curtaile6
2. Regulatory Streamlining
The California regulatory an permitting process needs streamlining
it is burdensome to business. All regulatory agency budgets, fees 2
fee structures need controls.
A statewide growth management strategy should be implemented;
California Environmental Quality Act was modified to include ma:
EIR’s; a state land use court should be established.
3. Legal System Reform
California is the most litigious state in the nation. Law suits should
discouraged though encouraging alternative resolutions through the 1
of arbitration and mediation, through discouraging advertising,
sanctioning lawyers who file frivolous suits and through limit
punitive damages.
4. Education and Training
California schools need reform. Greater school accountability sho
be established and school choice should be encouraged. Class ha
should be increased and English comprehension standards establisl
to measure progress.