HomeMy WebLinkAbout1993-03-17; City Council; 12119; Economic Development Strategy Carlsbad Ranch\B # Id, I 19 TITLE: IMPLEMENTATION OF
IITG. >p AN ECONOMIC DEVELOPMENT STRATEGY
FOR CARLSBAD RANCH IEPT.
C-Y OF CARLSBAD - AGE’-‘)A BILL
IECOMMENDED ACTION:
Approve Resolution No. 93-5 6 , authorizing staff to implement an economic
development strategy for the future development of Carlsbad Ranch.
ITEM EXPLANATION:
The Carlsbad City Council has identified a number of strategic values which are
important to the future success of Carlsbad. These values include:
. Financial Stability - Sound policies in a balanced revenue expenditure base.
. Quality of Life Concerns - Creating a living environment which is
environmentally sensitive, free of pollution, non-congested, aesthetically
and architecturally pleasing, and offers well-rounded cultural, recreational
and other enhanced quality of life opportunities.
. Top Quality Services - Delivering the highest quality social, recreational, cultural, infrastructure, community development and public safety services.
In addition to these strategic values, the City Council’s five year vision of the community
is a Carlsbad which has a “strong, diverse and healthy economy which provides
employment to the residents of Carlsbad, economic vitality to the community, and the
necessary revenues to support top level City service”.
To realize their vision, the City Council has, for the last several years, placed a special
emphasis on economic development activities. This year the City Council will consider expanding their economic goals and objectives to include:
. Development of project specific Economic Development Strategies.
In 1992 the City of Carlsbad was approached by The Carltas Company, Gosnell Builders,
LEG0 Systems Incorporated, and the Gemological Institute of America (G.I.A),
regarding the future development of Carlsbad Ranch to accommodate multiple uses
including: a major hotel/resort, a public golf course and driving range, an educational
facility, a family oriented theme park, and a biotech/biomedical facility.
A
- . PAGE 2 OF 3
AGENDA BILL NO. I a; I 19
After a preliminary review of the land use and financial issues involving development of
Carlsbad Ranch, staff has concluded that the potential economic benefits to the City,
warrant further consideration and assistance. In keeping with the City Council’s 1993
Community Development Goals and Objectives relating to economic development, staff
has developed an Economic Development Strategy for the Carlsbad Ranch project. This
strategy includes:
0 Evaluation of the compatibility of the Carlsbad Ranch project with existing City
policies and fiscal objectives;
0 An analysis of the tangible and intangible, direct and indirect costs and benefits
provided by the Carlsbad Ranch project, to the community;
0 Evaluation of economic incentives which can be offered by the private sector, the
City of Carlsbad, the State of California, and other agencies, in order to facilitate
economic development within the City of Carlsbad; and
0 Participation in a Community Involvement and Public Education Plan which
informs the community about the proposed Carlsbad Ranch project, including:
G.I.A., Pointe Resorts, Golf Course, LEG0 Family Park, and BioteWBiomedical
uses;
0 Assignment of a Project Development Team, to insure timely processing of
development applications, develop land use and infrastructure strategies, and to
support the City’s goal of attracting and retaining target industries.
Staff is recommending that the City Council authorize implementation of the Economic
Development Strategy for Carlsbad Ranch, which supports consideration of development
of Carlsbad Ranch, including; Pointe Resorts, Golf Course, G.I.A, LEG0 family Park,
and Biotech/Biomed uses. Once the strategy has been implemented and all evaluations,
analyses, plans and sub-strategies are complete, staff will bring this item back to the City
Council for further action.
FISCAL IMPACT:
The fiscal impacts of this proposal can be broken into two pieces; the costs related to
developing and implementing an economic development strategy, and the costs and
benefits of the resulting development of Carlsbad Ranch. The process of developing and
implementing an economic development strategy will require the dedication of a
significant amount of staff time during the next few months. In addition, some
expenditure of funds may be necessary to pay for services and supplies related to this
effort. No specific budget has been developed for this process, however staff will return
to Council if the project requires the appropriation of funds beyond those currently
available.
PAGE 3 OF 3
AGENDA BILL NO. 1 a, 117
The Carlsbad Ranch project has the potential of providing a substantial long term
positive economic benefit to the City of Carlsbad, if it is properly executed. Although
a detailed economic analysis has not been completed, an initial review shows that the
mixed use proposal has a wide spectrum of benefits ranging from the creation of
hundreds of new jobs for the region, to providing a stable source of new revenue to fund
City services.
The proposed Economic Development Strategy will address these fiscal issues, the less
quantifiable tangible and intangible costs and benefits, the level of assistance (if any) that
the City should provide to this project, and the development and land use issues
surrounding the project.
EXHIBITS:
1. Resolution No. 93-56
2. 1993 Proposed City Council Goals and Objectives (Economic Development)
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
C
RESOLUTION NO. 9 3 - 5 6
A RESOLUTION OF THE CITY OF CARLSBAD, CALIFORNIA,
AUTHORIZING STAFF TO IMPLEMENT THE ECONOMIC
DEVELOPMENT STRATEGY FOR THE FUTURE DEVELOPMENT OF
CARLSBAD RANCH.
WHEREAS, the City Council has identified a number of strategic values which
are important to the future success of Carlsbad; and
WHEREAS, these values include; Financial Stability, Quality of Life Concerns, and Top Quality Services; and
WHEREAS, the City Council’s five year vision of the community includes a
Carlsbad which has “a strong, diverse and healthy ,economy which provides
employment to the residents of Carlsbad, economic vitality to the community, and the
necessary revenues to support top level City service”; and
WHEREAS, the 1993 City Council Goals and Objectives include provisions
for achieving economic growth and stability for the community, through the
development and implementation of project specific Economic Development
Strategies; and
WHEREAS, Carlsbad Ranch represents an opportunity to develop and
implement an Economic Development Strategy.
NOW, THEREFORE, BE IT HEREBY RESOLVED by the City Council of
the City of Carlsbad, California, as follows:
1. That the above recitation are true and correct.
2. That the City Council AUTHORIZES Staff to implement an economic
development strategy for the future development of Carlsbad Ranch,
including:
0 Evaluation of the compatibility of the Carlsbad Ranch project
with existing City policies and fiscal objectives;
0 An analysis of the tangible and intangible, direct and indirect
costs and benefits provided by the Carlsbad Ranch project, to
the community;
l Evaluation of economic incentives which can be offered by the
private sector, the City of Carlsbad, the State of California, and
other agencies, in order to facilitate economic development
within the City of Carlsbad; and
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
.27
28
0 Participation in a Community Involvement and Public Education
Plan which informs the community about the proposed Carlsbad
Ranch project, including: G.I.A., Pointe Resorts, Golf Course,
LEG0 Family Park, and Biotech/Biomedical uses;
0 Assignment of a Project Development Team, to insure timely
processing of development applications, develop land use and
infrastructure strategies, and to support the City’s goal of
attracting and retaining target industries.
PASSED, APPROVED, AND ADOPTED at a/ s’meeting of the
Carlsbad City Council held on the 17th day of March , 1993 by the
following vote, to wit:
AYES: . . Cou;;;;ly;mbers Lewis, Stanton, Kulchin, Nygaard and
NOES: None
ABSENT: None
ATTEST:
ALETIIA L. RA&ENKRANZ, City CleJk
wfw
i 3 a
E E
0 b
is n
.-
i
5
Y
b
d
2
” cc) d .-
i
8 UJ
3 ii H
3 .- 2 P
8 b
iz P
.
T
.
!! a-
Ii -- 8 73 ii iF T1 s
8 .- 0 x 8
6
P .- si .- v r .e
E .- zi “a cp 3
g a ‘E 2i E 8
8 a $
ii ii
0
. 8 3 0
h
3
g
h
%
8
0
.‘IE
E
E
3
P c .-
a
s
s ‘S 3
f
0 ‘- 9
z
Q).
i!
8
Ef
8
S
a
ii 3
E
i!! 8 b 8 u
!i .- 2 a ta ‘ts E
E .b
I
z
3
$ .- B &
0
PRESENTATION OUTLINE
March 17, 1993 City Council Meetinq
1. City Staff Presentation
2. CarltasBiotech
3. Gemological Institute
4. Pointe Resorts/Golf Course
5. LEG0
6. ConciusionsIQuestions
Ray Patchett
City Manager
Marty Orenyak
Community Development Director
Jim Elliott
Financial Management Director
Chris Catkins, Manager
Paul Ecke
John White, President
William Boyajian, President
Gary Hill, Director of Facilities
Ric Williams
Vice President of Projects
Coordination and Planning
Pointe Builders
Joe Manna, Director
New Ventures & Licensing
LEG0 Systems, Inc.
Ray Patchett
City Manager
1200 Carlsbad Village Drive - Carlsbad, California 92008-1989 l (819) 434-2820
I
C
March 17, 1993
To Legoland Planning Officials,
I am Child Care Provider in the city of Oceanside.
Under my care X have children from Carlsbad and Oceanside.
I-heard about your proposal to build a legoland Park
Center in Carlsbad, and I would like to send my support.
Families form all over San Diego county can only
benefit from the opportunity to expose their children
to a positive and fun learning experience.
I use many levels of your lego products in my Day
Care to help me teach colors, shapes, eye- hand coordination,
and use of imagination.
A Legoland Park would be a great place to take my
own children and my Day Care children to learn and enjoy.
Denise C. Carson 1625 Ridgeway St. Oceanside, CA.'92054 lic.# 372010490