HomeMy WebLinkAbout1994-03-08; City Council; 12615; CCVB 1993-94 first quarter reportAccept and file report.
ITEM EXPLANATION:
The Carlsbad Convention and Visitor's Bureau (CCVB) has submitted their first quarter
report for the fiscal year that runs from October 1,1993, through September 30,1994. Th
report covers the first period, from October 1, through December 31, 1993.
Total income during the first quarter totaled $64,000 of which $50,000, or 78% w;
received as payments from the City. Other sources of income to the CCVB included receip
from the County of San Diego and the co-op program with hotels. All other rever
sources total nearly $14,000, or 22% of total income.
Approximately 45% or $24,500 of the total expenses incurred in the first quarter of 1993-1
were for programs. Advertising accounts for 49% or $12,000 of the program expenses. T
is used to promote activities within Carlsbad. Activities promoted through advertisi
include the San Diego Marathon and the forthcoming Carlsbad 5000. The remaining 2.5
of the program expenses were incurred for attendance at travel shows, brochure publicatic
and hosting fam trips. The remainder of the expenses incurred, approximately $30,000 we
for administrative and operation costs.
Included in the attached exhibit is a Visitor Information Summary for the first quarter
program 1993-94, as well as one for the previous program year. These indicate that t
number of visitors to Carlsbad's Visitor's Information Bureau offices in the October
December period decreased by 131 from the previous year.
FISCAL IMPACT:
The City's agreement with the Chamber of Commerce established $205,000 as the to'
amount of funding for program year 1993-94, with $118,000 designated for administrat
costs, and $87,000 designated for programs. Of the program funding, $25,000 requi
1993-94 General Fund budget. To date, the CCVB is operating within the allowed budg
CCVB spent $5,700 or 23% of the program funds within the special events category whi
matching contributions from other sources. These amounts were approprfated within I
1. First quarter report from the Carlsbad Convention and Visitois Bureau for fiscal yc 1993-94, dated January 19, 1994.
I
e
!I VISITOR INFORMATION SUMMARY
d October 1, 1992 -- December 31, 1992
CA resident Out of CA Foreign Total fo; visitors visitors vis it or s month
October 727 517 374 1,618
November 606 289 163 1,064
December 39 2 330 162 884
3 month totals 1,725 1,136 705 3,566
P
Above figures represent one member of family and/or group.
October November December Totals
Phone inquiries 1,185 842 1,020 3,047
Mail outs 727 602 863 2,197
Travel agent
mail outs 160 18 5 17 0 515
-3- c- .c
- -_ _-_ -i- -
For the second time this year.
Carlsbad participated in a travel
trade show aimed at group tour
leaders. The show, in Phoenix, was
held in conjunction with a Group
Leaders of America (GLAMER)
conference.
"The group tour leaders work
with such organizations as retire-
ment clubs, church groups and civic
new destinations to visit," said
Steve Link, ConVis manager.
"As they pondered Carlsbad as a
destination they divided a trip into
formal and informal activities," Link
explained.
"They wanted to blend an orga-
Mission, or Quail Botanical Gardens
plus a group dinner at one of our
restaurants with free time to shop in
Our antique stores and waIk On the
beach."
!%vera' Car1sbad hote*s prepared
special packets to be distributed at
the show. Andersen's Inn offered a
series of "Bus Tour Menus." Ra-
mads Inn Suites sugested itinera'-
ies for a wine country tour and a
golf package. "Carlsbad made a
good impression at the show," said
Link.
leaders attended GLAMER sh0ws
held in major cities across the
country. In 1992, these group
leaders arranged the travel plans for
more than 700~000 people who 'pent
more than $200 million on their
travels.
Steve Link and Sandra Tafoya talk to group leaders at the GLAl
in phoenix. clubs. They are always looking for . _- --
ConVis staff attends
travel agent conference nized tour through San Luis Rey
Direct mail, sales missions, and trade shows are all component
ConVis marketing program to inform travel agents of Carlsbad':
At most travel trade shows, travel agents mingle with the pub1 information about vacation destinations. Some shows, such as tk
Trade Show in Palm SpMgs, are limited to travel agents and me
This permits representatives of the vacation destinations to pro
specific infomtion the travel agents need.
Cleta Wright, ConVis director of public relations, worked in thc
booth at the TravelAge Trade Show last month.
The two-day show included hourly seminars for travel agents.
1,OOO travel agents attended the show. "I spoke with agents throi
nation, but primarily from Southern Califoda," said wright. ,,It
interesting to find out how many travel agents are familiar with 1
but in traveling by us had never ventured off the freeway. After
about the highlights of Carlsbad and seeing the 8-by-10 foot pho
they became convinced that Carlsbad is a viable tourist destinati(
'Many agents were thrilled to find a new and different destinat
market. They all have clients who are seeking a relaxed, coastal Y
getaway, without the hustle and bustle of the big city life and wii
fit everyone's budget. We are here to help them."
Last year more than io'ooo group
14 November, 1993 Carlsbad Business Journal
0 m CON7
Travel writers keep ConVis staff bi
A steady flow of travel writers
have been visiting Carlsbad in
recent months. Most of them have
been selected and invited by the
ConVis. Arrangements for their
visits are made by Paradise Com-
munications, the ConVis public
relations firm.
Just in the month of November six
visits were conducted.
A writer from Family Fun maga-
zine spent four nights in Carlsbad,
exploring the Village, the nature
trails near the lagoons, and La Costa
Resort.
ConVis initially contacted this
popular Disney publication almost a
year ago. American Airlines pro-
vided free airfare for the writer who
traveled here from Northampton,
Mass.
A writer and photographer from
Sunset magazine spent a weekend
photographing shoppers in the
Village. This was their fourth visit to
Carlsbad since April. They are
building a file on Carlsbad for
future articles.
A TV crew from KFMB-TV, the
CBS affiliate in San Diego, inter-
viewed guests at Pelican Cove Inn
for a feature on romantic getaways.
Also visiting Carlsbad was an
independent travel writer represent-
ing several Orange County publica-
tions, a writer for Travel Agent
Magazine and a writer for the Fresno
Bee.
With the exception of the televi-
sion crew, all of the writers spent
two or more nights in Carlsbad.
'We wish to thank Carlsbad Inn,
Tamarack Beach Resort, Andersen's
Inn, La Costa Resort, Neimans,
Fidel's and American Airlines," said
Steve Link, ConVis manager. "The
entire cost of their visits to Carlsbad
were covered by those companies.
This very successful program is a
great cooperative venture between
the hospitality industry and the
ConVis."
establishments, including fine restaurants, specialty coffee
shops, ethnic restaurants and
fast food establishments. The
brochure is available at the
Visitors Information Center in
the old depot, the Chamber of
Commerce office and at several
Steve Link, ConVis manager.
"Visitors can easily see the
wide range of dining opportu- nities offered in Carlsbad.
Many tourists are intrigued by
the variety of restaurants and
schedule meals at several
i
growth of Carlsbad's hospitality
industry over the past two decades.
ning with the annexation of La Costa in 1972, the ongoing redevel-
opment of the Village and the
esiiiblisklrrlnlt of the Convention
and Visitors Bureau in 1985 were
deliberate steps taken by commu-
nity kaders that resulted in a viable
hospitality industry.
The article notes that the growth
in Carlsbad's hospitality industry
has SbWed du~ng the recession but
is positioned to "take off" as the
economy improves.
A combination of events, begin- Carlsbad shines at San Diego travel sh
"The colorful Carlsbad booth shined like a beacon at the San Diel
Mixer Plus trade show last month," said Cleta Wright, ConVis dirc
public relations.
"With the LEGO announcement imminent, people to& i; greater
interest in our community and were curious about how confident 1
were. We had a display of LEGOs in our booth with a sign that sail
weeks.' When people asked when the announcement would be ma
we pointed to the sign!'
Sponsored by the San Diego ConVis, the trade show was designe
showcase the hospitality industry to the local business community
our presence, we encouraged them to consider Carlsbad when plaI
meetings or special getaways," said Wright.
31
THE VOICE OF INTEGRITY IN ALPINE AND THE BACK COUNTRY SIN
WEDNESDAY, DECEMBER 15,1993 0 COPWGHT 1993 BY ALPINE SUN > . . ..^ , i2ND YE.@., NO. 505E.
If you put off your visit u
i .catch the Village Faire. a st
> featuring 700 am and8
4 tainment.even elephantride. largest onc-day street fair. Carlsbad mcd its nm
1 RZOs. a rctircd sca captain,
scttlcJ dicrc on 100 acres. N dug an artesian well which p ant mting mincral water, M soon realizcd thai he was hav
B [ism and invited odicrs to tr Samlilcs sent to Los An r- wcrc pronocinccd as idcntic
Karlsb;itl, Bolicmia, now C7
coriipiiy wiis roriiicd 10 bc
litding pothi!. Eritrcprcnci -. ..e to [iasscngcrs Iroiii tlic trains
A 100-rooiu Iiotcl wxl~iilt, batlls. l~lI~lS, c;i1lsb;ld was b
It's 1i;itl n rollcr-co:istcr h is' gold riislicainc ;ind wcntuiil
ii, llic liotcl buriisd io thcgrc
carcd about thc wcll. By dic
for avocados. orchards, bul cially grown bird of paradis city's official flower.. . ' In 1929 a new hod, sp ' clinic was builtbutnowthe( 1 took its ton. ~hc spa was ch
1950s when Chris, and IL I A quaint picturesque town . moved totown.Burstingwil
osity, they bought the "we1 and uncovered the well an( enough background inforrr declared a California Histoi The restoration is still 'u
.. '.natioLal food cent&; et
d.
E;
--, -. - towntiad iuncd to farining,k
Rains no longer stop at the Carlsbad railroad depot, built in 1887, but it still serves the public as an historical building and the office of the CarIsbad Convention and Visitors Bureau.
Carlsbad 'by-the-sea: . . ' .
By Chris Mac Kenz:ie
Special to the Alpine Sun
CARLSBAD - Have you bccn to
Carlsbad by-lhc-SGi, that quaint and pictur- pump room has been cleane csquc town a fcw miles nordi of Llic Del Mllr as a small museum.Tbe walr Race Track? Not die one you see rrom High- to pump but Kay promises way 5; that's not the real town at all. It's acharmingplace to' Instead, take the scenic rouk. Highway ! blockstage"AntiqueWalk."anantiquessale I a German Hanseatic hous 101,alongthecoastrightinu,thefenterofthc ! on he street. between 9 a.m. and 4 p.m. i AntoninDvod'shomch
village. You'll dscover a charming Danish- I Adding to the festivities will becarolers. big i the A1t &&bad Gift Sho style village with wide sueell, restored 19th band music and a display of antique cars. spot All the carefully scla
of history. tends to be mild SO' it's fun (0 stroll around, I Korea" or Philippines bucl .You probably heard the name recently as dine in one of its many restaurants or hike the I Just around the comers Leg0 Systems, lnc. announdd its choice of ; seawall/walkway extendingalongthebluffs. j and very typical railroad de Carlsbad as the sile for a Leg0 Family Park. , With four miles of uncrowded beaches, bird ' by~heArizonaEasternbi1~
the~rstoneto~builtinthcUnitcdS~L~.I~ watching and nature walks can be enjoyed: as telegraph officePost_Ofl valley location will still leave those gorgeous ' any time of year. office and general store. TI flower fields, Carlsbad's trademark, un- In the summer Ihc beaches are ideal for , carism bnvention and touched. swimming, fishing, wind surfing or just old , speedy sanU ~e trains , Thc Christmas SeaSon k a great !he to fashioned sun bathing. Inland, the Aqua '. longer aop. T~ b&l . , visi1,nol only because of its inuiguing shops . H&on& Lagoon is great for jet skiing, sail Much of the heritage c and boutiques, but also because it exudes boardingandwater-skiing.lookforthe"mus- : terd in M~~~ pd. wh,
' holiday spirit Carlsbad village Drive, the sels farm" at the far end where the shell fish '&,-iety w sumd in
main smt. sparkles with Christmas lights are Droduced commercially. : the best known buildings. ' and decorations. Very special are the thou- Thesecondiagoon,Ba(iquitos,hasanew , headqumrs in *c smi, sands of lighu outlining Ihe old Victorian two and one half mile guided nature trail 10 ' house in au~en~c.turn'&l building on the corncr. now Nicman's Res- explore. It's near the beautiful Aviara Golf i' andrcloca~&;sL
; the first in the town, Walk: taurant. Come. This coming wkkcnd is a big one in ,Carlsbad ha some special events this Carisbad. sanh will be vis;thg on the 18th wlnter~aLwillbefuntoauend.TheMercedes ' ~~$$~~n~ge bui'dinn .. .. . nearIhefounlainontheVillageFau.Thekids Championships. the rust tour of the PGA , Should you wish'm s will be her= ai Kids Kompany, with a season. will be played at La Costa Jan. 3-9. weekend, Lhe U)wn has dc variety show, music, arts and crafu, cookie The San Diego Marathon on Jan. 23 beginsat , stay from deluxe luxuvhol making and more. the Plaza Camino, Red Shopping Center. Beach Reso* and the cd ThC nCxt day? More festivities. The Pa- ! Some 8,000 competitors a expyd as the the Ocean front, to .motek
cific coast Concert Band Will Play at 2 P.m. ! weekend schcdule includes a haif marahon, cove, ratd as one of the at the Village Fair. but that's just dle &gin- a four-mile walk, a kid's mini marathon and brmkfast inns in the unitec ning. Rooscvelt A~cnue between Grand and a three-day exposition called All but Fit- br&fasu, incidenlally,ar Carlsbad Village Drivc will be clos-d 10 ness. world.
traffic while the many antique shops on the
. - century buildings,lovelygardcnsand a wealth 1 Like most coastal towns, winter weathcr . isEuropean.No gimcracks I
-