Loading...
HomeMy WebLinkAbout1994-03-08; City Council; 12615; CCVB 1993-94 first quarter reportAccept and file report. ITEM EXPLANATION: The Carlsbad Convention and Visitor's Bureau (CCVB) has submitted their first quarter report for the fiscal year that runs from October 1,1993, through September 30,1994. Th report covers the first period, from October 1, through December 31, 1993. Total income during the first quarter totaled $64,000 of which $50,000, or 78% w; received as payments from the City. Other sources of income to the CCVB included receip from the County of San Diego and the co-op program with hotels. All other rever sources total nearly $14,000, or 22% of total income. Approximately 45% or $24,500 of the total expenses incurred in the first quarter of 1993-1 were for programs. Advertising accounts for 49% or $12,000 of the program expenses. T is used to promote activities within Carlsbad. Activities promoted through advertisi include the San Diego Marathon and the forthcoming Carlsbad 5000. The remaining 2.5 of the program expenses were incurred for attendance at travel shows, brochure publicatic and hosting fam trips. The remainder of the expenses incurred, approximately $30,000 we for administrative and operation costs. Included in the attached exhibit is a Visitor Information Summary for the first quarter program 1993-94, as well as one for the previous program year. These indicate that t number of visitors to Carlsbad's Visitor's Information Bureau offices in the October December period decreased by 131 from the previous year. FISCAL IMPACT: The City's agreement with the Chamber of Commerce established $205,000 as the to' amount of funding for program year 1993-94, with $118,000 designated for administrat costs, and $87,000 designated for programs. Of the program funding, $25,000 requi 1993-94 General Fund budget. To date, the CCVB is operating within the allowed budg CCVB spent $5,700 or 23% of the program funds within the special events category whi matching contributions from other sources. These amounts were approprfated within I 1. First quarter report from the Carlsbad Convention and Visitois Bureau for fiscal yc 1993-94, dated January 19, 1994. I e !I VISITOR INFORMATION SUMMARY d October 1, 1992 -- December 31, 1992 CA resident Out of CA Foreign Total fo; visitors visitors vis it or s month October 727 517 374 1,618 November 606 289 163 1,064 December 39 2 330 162 884 3 month totals 1,725 1,136 705 3,566 P Above figures represent one member of family and/or group. October November December Totals Phone inquiries 1,185 842 1,020 3,047 Mail outs 727 602 863 2,197 Travel agent mail outs 160 18 5 17 0 515 -3- c- .c - -_ _-_ -i- - For the second time this year. Carlsbad participated in a travel trade show aimed at group tour leaders. The show, in Phoenix, was held in conjunction with a Group Leaders of America (GLAMER) conference. "The group tour leaders work with such organizations as retire- ment clubs, church groups and civic new destinations to visit," said Steve Link, ConVis manager. "As they pondered Carlsbad as a destination they divided a trip into formal and informal activities," Link explained. "They wanted to blend an orga- Mission, or Quail Botanical Gardens plus a group dinner at one of our restaurants with free time to shop in Our antique stores and waIk On the beach." !%vera' Car1sbad hote*s prepared special packets to be distributed at the show. Andersen's Inn offered a series of "Bus Tour Menus." Ra- mads Inn Suites sugested itinera'- ies for a wine country tour and a golf package. "Carlsbad made a good impression at the show," said Link. leaders attended GLAMER sh0ws held in major cities across the country. In 1992, these group leaders arranged the travel plans for more than 700~000 people who 'pent more than $200 million on their travels. Steve Link and Sandra Tafoya talk to group leaders at the GLAl in phoenix. clubs. They are always looking for . _- -- ConVis staff attends travel agent conference nized tour through San Luis Rey Direct mail, sales missions, and trade shows are all component ConVis marketing program to inform travel agents of Carlsbad': At most travel trade shows, travel agents mingle with the pub1 information about vacation destinations. Some shows, such as tk Trade Show in Palm SpMgs, are limited to travel agents and me This permits representatives of the vacation destinations to pro specific infomtion the travel agents need. Cleta Wright, ConVis director of public relations, worked in thc booth at the TravelAge Trade Show last month. The two-day show included hourly seminars for travel agents. 1,OOO travel agents attended the show. "I spoke with agents throi nation, but primarily from Southern Califoda," said wright. ,,It interesting to find out how many travel agents are familiar with 1 but in traveling by us had never ventured off the freeway. After about the highlights of Carlsbad and seeing the 8-by-10 foot pho they became convinced that Carlsbad is a viable tourist destinati( 'Many agents were thrilled to find a new and different destinat market. They all have clients who are seeking a relaxed, coastal Y getaway, without the hustle and bustle of the big city life and wii fit everyone's budget. We are here to help them." Last year more than io'ooo group 14 November, 1993 Carlsbad Business Journal 0 m CON7 Travel writers keep ConVis staff bi A steady flow of travel writers have been visiting Carlsbad in recent months. Most of them have been selected and invited by the ConVis. Arrangements for their visits are made by Paradise Com- munications, the ConVis public relations firm. Just in the month of November six visits were conducted. A writer from Family Fun maga- zine spent four nights in Carlsbad, exploring the Village, the nature trails near the lagoons, and La Costa Resort. ConVis initially contacted this popular Disney publication almost a year ago. American Airlines pro- vided free airfare for the writer who traveled here from Northampton, Mass. A writer and photographer from Sunset magazine spent a weekend photographing shoppers in the Village. This was their fourth visit to Carlsbad since April. They are building a file on Carlsbad for future articles. A TV crew from KFMB-TV, the CBS affiliate in San Diego, inter- viewed guests at Pelican Cove Inn for a feature on romantic getaways. Also visiting Carlsbad was an independent travel writer represent- ing several Orange County publica- tions, a writer for Travel Agent Magazine and a writer for the Fresno Bee. With the exception of the televi- sion crew, all of the writers spent two or more nights in Carlsbad. 'We wish to thank Carlsbad Inn, Tamarack Beach Resort, Andersen's Inn, La Costa Resort, Neimans, Fidel's and American Airlines," said Steve Link, ConVis manager. "The entire cost of their visits to Carlsbad were covered by those companies. This very successful program is a great cooperative venture between the hospitality industry and the ConVis." establishments, including fine restaurants, specialty coffee shops, ethnic restaurants and fast food establishments. The brochure is available at the Visitors Information Center in the old depot, the Chamber of Commerce office and at several Steve Link, ConVis manager. "Visitors can easily see the wide range of dining opportu- nities offered in Carlsbad. Many tourists are intrigued by the variety of restaurants and schedule meals at several i growth of Carlsbad's hospitality industry over the past two decades. ning with the annexation of La Costa in 1972, the ongoing redevel- opment of the Village and the esiiiblisklrrlnlt of the Convention and Visitors Bureau in 1985 were deliberate steps taken by commu- nity kaders that resulted in a viable hospitality industry. The article notes that the growth in Carlsbad's hospitality industry has SbWed du~ng the recession but is positioned to "take off" as the economy improves. A combination of events, begin- Carlsbad shines at San Diego travel sh "The colorful Carlsbad booth shined like a beacon at the San Diel Mixer Plus trade show last month," said Cleta Wright, ConVis dirc public relations. "With the LEGO announcement imminent, people to& i; greater interest in our community and were curious about how confident 1 were. We had a display of LEGOs in our booth with a sign that sail weeks.' When people asked when the announcement would be ma we pointed to the sign!' Sponsored by the San Diego ConVis, the trade show was designe showcase the hospitality industry to the local business community our presence, we encouraged them to consider Carlsbad when plaI meetings or special getaways," said Wright. 31 THE VOICE OF INTEGRITY IN ALPINE AND THE BACK COUNTRY SIN WEDNESDAY, DECEMBER 15,1993 0 COPWGHT 1993 BY ALPINE SUN > . . ..^ , i2ND YE.@., NO. 505E. If you put off your visit u i .catch the Village Faire. a st > featuring 700 am and8 4 tainment.even elephantride. largest onc-day street fair. Carlsbad mcd its nm 1 RZOs. a rctircd sca captain, scttlcJ dicrc on 100 acres. N dug an artesian well which p ant mting mincral water, M soon realizcd thai he was hav B [ism and invited odicrs to tr Samlilcs sent to Los An r- wcrc pronocinccd as idcntic Karlsb;itl, Bolicmia, now C7 coriipiiy wiis roriiicd 10 bc litding pothi!. Eritrcprcnci -. ..e to [iasscngcrs Iroiii tlic trains A 100-rooiu Iiotcl wxl~iilt, batlls. l~lI~lS, c;i1lsb;ld was b It's 1i;itl n rollcr-co:istcr h is' gold riislicainc ;ind wcntuiil ii, llic liotcl buriisd io thcgrc carcd about thc wcll. By dic for avocados. orchards, bul cially grown bird of paradis city's official flower.. . ' In 1929 a new hod, sp ' clinic was builtbutnowthe( 1 took its ton. ~hc spa was ch 1950s when Chris, and IL I A quaint picturesque town . moved totown.Burstingwil osity, they bought the "we1 and uncovered the well an( enough background inforrr declared a California Histoi The restoration is still 'u .. '.natioLal food cent&; et d. E; --, -. - towntiad iuncd to farining,k Rains no longer stop at the Carlsbad railroad depot, built in 1887, but it still serves the public as an historical building and the office of the CarIsbad Convention and Visitors Bureau. Carlsbad 'by-the-sea: . . ' . By Chris Mac Kenz:ie Special to the Alpine Sun CARLSBAD - Have you bccn to Carlsbad by-lhc-SGi, that quaint and pictur- pump room has been cleane csquc town a fcw miles nordi of Llic Del Mllr as a small museum.Tbe walr Race Track? Not die one you see rrom High- to pump but Kay promises way 5; that's not the real town at all. It's acharmingplace to' Instead, take the scenic rouk. Highway ! blockstage"AntiqueWalk."anantiquessale I a German Hanseatic hous 101,alongthecoastrightinu,thefenterofthc ! on he street. between 9 a.m. and 4 p.m. i AntoninDvod'shomch village. You'll dscover a charming Danish- I Adding to the festivities will becarolers. big i the A1t &&bad Gift Sho style village with wide sueell, restored 19th band music and a display of antique cars. spot All the carefully scla of history. tends to be mild SO' it's fun (0 stroll around, I Korea" or Philippines bucl .You probably heard the name recently as dine in one of its many restaurants or hike the I Just around the comers Leg0 Systems, lnc. announdd its choice of ; seawall/walkway extendingalongthebluffs. j and very typical railroad de Carlsbad as the sile for a Leg0 Family Park. , With four miles of uncrowded beaches, bird ' by~heArizonaEasternbi1~ the~rstoneto~builtinthcUnitcdS~L~.I~ watching and nature walks can be enjoyed: as telegraph officePost_Ofl valley location will still leave those gorgeous ' any time of year. office and general store. TI flower fields, Carlsbad's trademark, un- In the summer Ihc beaches are ideal for , carism bnvention and touched. swimming, fishing, wind surfing or just old , speedy sanU ~e trains , Thc Christmas SeaSon k a great !he to fashioned sun bathing. Inland, the Aqua '. longer aop. T~ b&l . , visi1,nol only because of its inuiguing shops . H&on& Lagoon is great for jet skiing, sail Much of the heritage c and boutiques, but also because it exudes boardingandwater-skiing.lookforthe"mus- : terd in M~~~ pd. wh, ' holiday spirit Carlsbad village Drive, the sels farm" at the far end where the shell fish '&,-iety w sumd in main smt. sparkles with Christmas lights are Droduced commercially. : the best known buildings. ' and decorations. Very special are the thou- Thesecondiagoon,Ba(iquitos,hasanew , headqumrs in *c smi, sands of lighu outlining Ihe old Victorian two and one half mile guided nature trail 10 ' house in au~en~c.turn'&l building on the corncr. now Nicman's Res- explore. It's near the beautiful Aviara Golf i' andrcloca~&;sL ; the first in the town, Walk: taurant. Come. This coming wkkcnd is a big one in ,Carlsbad ha some special events this Carisbad. sanh will be vis;thg on the 18th wlnter~aLwillbefuntoauend.TheMercedes ' ~~$$~~n~ge bui'dinn .. .. . nearIhefounlainontheVillageFau.Thekids Championships. the rust tour of the PGA , Should you wish'm s will be her= ai Kids Kompany, with a season. will be played at La Costa Jan. 3-9. weekend, Lhe U)wn has dc variety show, music, arts and crafu, cookie The San Diego Marathon on Jan. 23 beginsat , stay from deluxe luxuvhol making and more. the Plaza Camino, Red Shopping Center. Beach Reso* and the cd ThC nCxt day? More festivities. The Pa- ! Some 8,000 competitors a expyd as the the Ocean front, to .motek cific coast Concert Band Will Play at 2 P.m. ! weekend schcdule includes a haif marahon, cove, ratd as one of the at the Village Fair. but that's just dle &gin- a four-mile walk, a kid's mini marathon and brmkfast inns in the unitec ning. Rooscvelt A~cnue between Grand and a three-day exposition called All but Fit- br&fasu, incidenlally,ar Carlsbad Village Drivc will be clos-d 10 ness. world. traffic while the many antique shops on the . - century buildings,lovelygardcnsand a wealth 1 Like most coastal towns, winter weathcr . isEuropean.No gimcracks I -