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HomeMy WebLinkAbout1996-05-07; City Council; 13641; ACCEPTANCE OF CITY OF CARLSBAD BUSINESS SURVEY RESULTS- z E a z 2 0 v $ J 1, a CITY OF CARLSBAD - AGENDA BILL a AB# j?,& ’// TITLE: ACCEPTANCE OF DEPT. HI: MTC. s-y-qb BUS1 NESS SURVEY RESULTS CITY AT1 DEPT. ED CITY MC RECOMMENDED ACTION: Accept the City of Carlsbad Business Survey and report prepared by the San Diego Ass Governments. ITEM EXPLANATION: On December 12, 1995, the Carlsbad City Council adopted the City of Carlsbad Econc Development Strategic Plan 1 996-2000. One strategic area is Economic Resources PI; This strategy includes identification of the City’s economic opportunities, and also eval community strengths and weaknesses. By developing an understanding of how these f influence future economic growth, the City can create more successful business attraci retention and expansion programs that may lower business costs, expand markets, de\ labor force, and improve infrastructure and community amenities. As a part of the 1996 City Council Goals and Objectives and work plan for economic development, the City commissioned the San Diego Association of Governments, thro Local Technical Assistance Program, to assist with a study. The focus of the study wa! Carlsbad industrial corridor business community’s attitudes and opinions about condul business in Carlsbad, and their outlook for the future. The study was initiated in February 1996 and completed in March 1996. Mail-out, m questionnaires were used. Each business was sent a letter from the City and a questic Follow-up letters and surveys were mailed to all businesses who did not respond to tt- mailing. Only businesses located in the Carlsbad industrial corridor were selected to Questionnaires were mailed to 233 industrial corridor businesses with almost half (4E responded to the survey (106) within the specified time limit. Specific questions were selected to obtain the following information: 1. 2. Company Profiles CITY OF CARLSBAD Reasons for selecting Carlsbad as a location. - Type of industry (Manufacturing, Electronics, Bio-Industrial, etc. . . . ) - Number of employees - Type of employees (Admin/Professional, Technical, Sales, etc ...) - Hiring practices 3. Rating of City services 4. Growth potential - business growth - employment growth - factors influencing growth Areas of concern, within the City’s purview. 5. R i P f<, i ’ 1 0 Page 2 of Agenda Bi I 0. [ 3 iv -/ h, c SUMMARY OF RESULTS Many factors influence a business to locate in one City or region over another. Businf responded to the Carlsbad survey indicated that the physical appearance of Carlsbad’s parks (goo/,) and the community’s quality of life (87%) were the most influential factor selecting Carlsbad. In terms of rating City services, Law Enforcement Services receivec highest approval rating (83%), and local Crime and Safety were considered two of the important factors in determining future business growth in Carlsbad. Overall, the businesses who respond to the survey were very positive about their grow potential in the next five (5) years. Nine out of ten (87%) of those responding to the s expect their business to grow in the period 1996 through 2000. Almost the same per( companies expect a corresponding growth in employment levels. This will result in tt- many companies to move to a larger facility. One concern voiced by many companic need for more industrial buildings and office space. Most respondents (79%) indicated a preference to stay in Carlsbad during the next fivt either at their existing location (44%) or to another Carlsbad location (35%). Only 2O/ they would consider moving outside the San Diego region. The desire to relocate opt attributed to business growth and a need for larger facilities (64%). Labor force costs (92%) and the availability of a trained labor force (87%) were two ai considered important to future growth potential. Collectively, companies responding survey employ approximately 7200 people in the industrial corridor. Over a fifth (22’ companies responding, employ over 100 people at their facilities. The average emplc for this group, is 237 employees. Not surprising, companies employing the largest nu employees in the industrial corridor are manufacturers. This group (manufacturers) ha approximately 49% of their labor force assigned to semi-skiIled/unskiIled jobs, with th 51 o/o employed as managers (gob), Professionals/Administrators (1 4%), Technical (1 4% Sales/Clerical (14%). Over 95% of the manufacturers who responded to the survey e) expand in the next five years. The City of Carlsbad Business Survey is intended to be used as a tool by City officials community in assessing areas that positively and negatively affect business in the indc corridor. Clearly, the survey results indicate most companies (92) expect to expand tl operation locally within the next five years, provided the business environment remai The survey results provide the City Council with important opinions from the busine community, in terms of where the City should consider focusing its future community economic d eve I o pmen t efforts. FISCAL IMPACT: There is no direct fiscal impact associated with City Council acceptance of the survey report. EXHIBITS: 1. City of Carlsbad Business Survey 1996. eA If/ b I I - e 0 e Local Technical Assistance CITY OF CARLSBAD BUSINESS SURVEY 1996 March 1996 san Diego GJ ASSOCEUXON OF GolxmNMJcm San Diego Association of Governments First Interstate Plaza, Suite 800 401 B Street, San Diego, CA 92101 (61 9) 595-5300 Prepared for the City of Carlsbad Through the Local Technical Assistance Program MEMBER AGENCIES: Cities of Carlsbad, Chula Vista, Coronado, Del Mar, El Cajon, Encinitas, Escondido, Imperial Beach, La Mesa, Lemon Grove, National City, Oceanside, Poway, San Diego, San Marcos, Santee, Solana Beach, Vista, and County of San Diego San Diego Unified Port District, S.D. County Water Authority, and TijuandBaja California Norte ADVISORY/LIAISON MEMBERS: California Department of Transportation, U.S. Department of Defen$ 0 t Board of Directors SAN DIEGO ASSOCIATION OF GOVERNMENTS The San Diego Association of Governments (SANDAG) is a public agency formed voluntarily by local governments to assure overall areawide planning and coordination for the San Diego region. Voting members include the incorporated Cities of Carlsbad, Chula Vista, Coronado, Del Mar, El Cajon, Encinitas, Escondido, Imperial Beach, La Mesa, Lemon Grove, National City, Oceanside, Poway, San Diego, San Marcos, Santee, Solana Beach, Vista, and the County of San Diego. Advisory and Liaison members include Caltrans, US. Department of Defense, San Diego Unified Port District, San Diego County Water Authority, and TijuandBaja CalifornidMexico. CHAIRMAN: Hon. Mike Bixler VICE CHAIRMAN: Hon. Elliot Parks SECRETARY-EXECUTIVE DIRECTOR: Kenneth E. Sulzer CITY OF CARLSBAD Hon. Ramona Finnila, Councilmember (A) Hon. Bud Lewis, Mayor CITY OF CHULA VISTA Hon. Shirley Horton, Mayor (A) Hon. Jerry Rindone, Mayor Pro Tern CITY OF CORONADO Hon. Mary Herron, Mayor (A) Hon. David Blumenthal, Councilmember CITY OF DEL MAR Hon. Elliot Parks, Deputy Mayor (A) Hon. Mark Whitehead, Councilmember CITY OF EL CAJON Hon. Richard Ramos, Mayor Pro Tern (A) Hon. Mark Lewis, Councilmember CITY OF ENClNlTAS Hon. Gail Hano, Councilmember (A) Hon. Chuck Du Vivier, Councilmember CITY OF ESCONDIDO Hon. Jerry Harmon, Councilmember (A) Hon. Lori Holt Pfeiler, Councilmember CITY OF IMPERIAL BEACH Hon. Mike Bixier, Mayor (A) Hon. Gail Benda, Councilmember CITY OF LA MESA Hon. Art Madrid, Mayor (A) Hon. Barry Jantz, Councilmember (A) Hon. Jay LaSuer, Councilmember CITY OF LEMON GROVE Hon. Craig Lake, Mayor Pro Tem (A) Hon. Mary Sessom, Councilmember CITY OF NATIONAL CITY Hon. Rosalie Zarate, Councilmember (A) Hon. George H. Waters, Mayor CITY OF OCEANSIDE Marilynn Hardebeck Hon. Dick Lyon, Mayor (A) Hon. Carol McCauley, Deputy Mayor CITY OF POWAY Hon. Don Higginson, Mayor (A) Hon. Bob Emery, Councilmember (A) Hon. Mickey Cafagna, Councilmember CITY OF SAN DIEGO Hon. Christine Kehoe, Councilmember (A) Hon. Barbara Warden, Councilmember (A) Hon. Valerie Stallings, Deputy Mayor CITY OF SAN MARCOS Hon. Betty Evans, Councilmember (A) Hon. Darrell Gentry, Councilmember CITY OF SANTEE Hon. Jack Dale, Mayor (A) Hon. Hal Ryan, Councilmember CITY OF SOMA BEACH Hon. Marion Dcdson, Mayor (A) Hon. Ten Renteria, Councilmember (A) Hon. Joe Kellejian, Deputy Mayor CITY OF VISTA Hon. Gloria E. McClellan, Mayor (A) Hon. Ed Estes, Jr., Councilmember COUNTY OF SAN DIEGO Hon. Pam Slater, Supervisor (A) Hon. Bill Horn, Vice Chairman (A) Hon. Greg Cox, Chairman Pro Tern STATE DEPT. OF TRANSPORTATION (Advisory Member) James van Loben Sels, Director (A) Gary Gallegos, District 11 Director U.S. DEPARTMENT OF DEFENSE (Liaison Member) CAPT. Michael Johnson, USN, CEC Commanding Officer Southwest Division Naval Facilities Engineering Command SAN DIEGO UNIFIED PORT DISTRICT (Advisory Member) Jess Van Deventer, Chairman SAN DIEGO COUNTY WATER AUTHORITY (Advisory Member) Frank Chenelle TIJUANAlBAJA CALlFORNlAlMEXlCO (Advisory Member) Hon. Luis Herrera-Lasso M. Consul General of Mexico Revised March 20,1996 0 'City of Carlsbad Business Survey 191 - ABSTRACT TITLE: AUTHOR: SUBJECT: City of Carlsbad Business Survey 1996 San Diego Association of Governments This study analyzes attitudes and opinions ( business operators about conducting business the City of Carlsbad. DATE: March 1996 ABSTRACT: The City of Carlsbad requested assistance with study of the business environment in Carlsbad fc businesses in the industrial corridor. This stuc investigated respondents' perceptions of tl current business climate, as well as respondent expectations of growth potential and futu business expansion. ... 111 . Citv of Carlsbad Business Sum a96 0 Y TABLE OF CONTENTS EXECUTIVE SUMMARY ................................................................................................................. j INTRODUCTION ................................................................................................................................ SUMMARY OF RESULTS ................................................................................................................ Reasons for Selecting Carlsbad as Current Location of Business ................................................ The Business Climate in Carlsbad ................................................................................................. Expectations for the Future ........................................................................ .:. ................................. Characteristics of Carlsbad Business Respondents ...................................................................... 1 APPENDIX A - SUMMARY OF RESPONSES ............................................................................... 1 APPENDIX B - QUESTIONNAIRE .................................................................................................. 2 iv @ @Citv of Carlsbad Busmess Survey I95 1 LIST OF TABLES Table 1 Issues of Greatest Concern To Respondents ....................................................................... LIST OF FIGURES Figure 1 Importance of Factors in Deciding to Locate Business in Carlsbad ................................... Figure 2 Ratings of City Services ...................................................................................................... Figure 3 Most Businesses Expect to Increase Employment In Next Five Years ............................ 1( Figure 4 Majority of Respondents Expect Business to Expand In Next Five Years ...................... 1 Figure 5 Top Factors Rated Very Important in Affecting Business Growth Potential ................... 1: Figure 6 Types of Business of Respondents .................................................................................... 1: V e 0 . EXECUTIVE SUMMARY e @Cm of Carlsbad Business Survey 19! EXECUTIVE SUMMARY The City of Carlsbad requested assistance with a study of the business environment in Carlsbad fc businesses located in the industrial corridor. This study investigates respondents’ perceptions of tl current business climate, as well as respondents’ expectations of growth potential and futui business expansion. Surveys were sent to 233 businesses located in the industrial corridor. TI response rate was 45 percent. Overall, the businesses who responded are positive about the growth they are expecting in tl future. Nearly nine out of ten respondents (87%) expect their business to grow in the next fi\ years. The same percent (85%) also expect the number of their employees?to increase, while on two percent expect the number to decrease. The rest (13%) expect to remain about the same. With the expected growth, some businesses may have to consider larger facilities to accommoda the expected growth. Nearly half of respondents (44%) expect to remain at their present locatio, while over a third (35%) plan to relocate to another facility in Carlsbad for a total of 79 percent ( respondents planning to remain in Carlsbad. Two out of three respondents who were planning 1 move said that they were relocating to accommodate for the growth in their business. To better understand how business view their growth potential, respondents were asked to rate ho several factors can affect the growth of their business. The safety and crime factor was listed 1 very important by a majority of respondents as affecting the growth potential. Labor force costs ar the availability of a trained labor force rated second and third in importance to businesses. Even though safety and crime are issues that are very important to a majority of respondents, OVI eight in ten respondents (83%) rate the service provided by law enforcement as excellent or goo( Respondents also rate safetykrime as excellent or good regarding Carlsbad’ s business environmen Overall, respondents are expecting a positive business future in the coming years. The followir report details the findings of the businesses who responded to the this study. ix 0 e INTRODUCTION 0 Citv of Carlsbad Business Survey 19s INTRODUCTION The City of Carlsbad requested the San Diego Association of Government assist with a study thr would investigate the Carlsbad business community’s attitudes and opinions about conductin business in Carlsbad. This report outlines the results from this study. Ths study analyzed several components of conducting business in Carlsbad. Respondents wei asked to evaluate Carlsbad’s business environment as well as to evaluate their own business futuri This study investigates expectations of future growth, relocation expectations, busine: characteristics as well as other factors that contribute to the business environment in Carlsbad. TI purpose of ths study is to learn how the City of Carlsbad can better serve the Carlsbad busine! community. The results of the study will be presented during a Carlsbad business roundtab meeting in March 1996. The study of Carlsbad businesses was conducted in February 1996. Mail-out, mail-bac questionnaires were used. Each business was sent a letter from the mayor and a questionnaii Follow-up letters and surveys were mailed to all businesses who did not respond to the fii mailing. Only businesses located in the Carlsbad industrial corridor were selected to participal The results presented in this study reflect only those businesses located in the industrial corrid who responded to the survey. Questionnaires were mailed to 233 industrial businesses located Carlsbad. Almost half (45%) responded to the survey (106 responded), which is a good respon rate. Five additional surveys were received after the deadline and were not included in the resull The information obtained from this study will provide a starting point for discussion at the busine roundtable, as well as provide information to examine the positive aspects of the business clima in the city and explore changes that could better meet the needs of Carlsbad businesses. The attached appendixes provide the summary information from the survey as well as the let from the mayor and the survey instrument used for the study. 3 0 a SUMMARY OF RESULTS 0 Citv of Carlsbad Business Survey 19 SUMMARY OF' RESULTS The following section analyzes the responses to the questionnaires that were returned from 1( Carlsbad businesses who responded, representing 45 percent of the businesses surveyed. TI following summarizes the questionnaire results. Reasons for Selecting Carlsbad as Current Location of Business: Many factors can affect business decision to locate in an area. Businesses who responded indicated that the physic appearance plays an important role in selecting a new location. Nine out of ten (90%) business who responded said that the physical appearance of the location was very or somewhat important their decision to locate in Carlsbad. The second highest concern was the overall quality of life the community with nearly the same percent (87%) stating that it was very or somewhat importar The proximity to educational or research facilities and the availability of public transportation we not key factors to the majority of businesses who responded in selecting a business location. Figu 1 below shows the importance of each factor in the decision for businesses who responded to loca in Carlsbad. Figure 1 IMPORTANCE OF FACTORS IN DECIDING TO LOCATE BUSINESS IN CARLSBAD Location Factors 90% Physical appearance of industnal park Overall qualty of llfe % Availability of trained workforce Affordable labor costs Proximity to clients, - 30% customers i Availabilty transportation of public - 29% 24% , -7 -7 - - -7- ------ L Close to educational facilrty c- 0% 10% 20% 30% 40% 50% M)% 70% 80% 90% Percent Very/Somewhat Important 7 8o% 1 70% 1 0 8 60% - 2 - 50% - 0 s ! W 40% - ” - 77% - 69% 68% - - 65% 1 52% . City of Carlsbad Business Survey 19 their present location for three years or more rated the departments as excellent good, 32 percent fair or poor. Sixteen percent said that it doesn’t apply. Many other variables can affect the business climate. Respondents were asked to rate sever characteristics of Carlsbad’s business environment. The local economic health was rated by I percent of respondents as excellent or good. The local infrastructure came in a close second wi 86 percent of respondents rating it as excellent or good. Labor force costs were also rated excelle or good by 84 percent of the businesses who responded. The following business environme characteristics were rated by at least seven out of ten respondents as excellent or good: technolo< base, safetykrime, local political stability, availability of land/facilities, and traffic conditior Nearly two-thirds (65%) of respondents rated the availability of a trained labor force and suppc from local government as excellent or good. Just over half of respondents fated the quality of loc schools and the availability of public transportation as excellent or good. Nearly a third (30%) respondents felt that the quality of local schools does not apply to them, while 20 percent felt t same about public transportation. Less than half (45%) of businesses who responded felt that t affordability of housing was excellent or good. Respondents were given an opportunity to identify the issues and concerns that they have regardi their business which involve the City of Carlsbad. (Respondents wrote their comments in a spa provided. The answers were summarized and classified.) Twenty-two percent of respondents fi that crime and other safety issues are of greatest concern for them while doing business. Twenf one percent of respondents are concerned about traffic congestion in their area. The top commer are listed below in Table 1. Table 1 ISSUES OF GREATEST CONCERN TO RESPONDENTS 22% Crime and safety 21% Traffic 17% 17% 16% 14% 14% Improve infrastructure (freeways and highway access) More cooperation and support from City officialsktaff Business costs and business taxes Shorten and improve the permit process Need more room for growth Percents do not add to 100 percent due to multiple answers given. ExDectations for the Future: Overall, businesses who responded were positive about the grov they are expecting in the future. Respondents were asked if they expect the number of employe 9 q City of Carlsbad Business Su to increase, decrease, or remain about the same over the next five years. Over four out of fi7 (85%) of respondents expect their number of employees to grow. Two percent expected tl number to decrease. The remaining 13 percent felt the number of employees who work for the would remain about the same. (See Figure 3.) Nearly all manufacturing respondents (1 businesses) expect to increase the number of employees in five years. respondents in the bio-industrial, electronics, communications/computer services, and headquarte expect to increase the number of employees as well. Two respondents said they expect to decrea the number of employees within five years. Over 80 percent Figure 3 MOST BUSINESSES EXPECT TO INCREASE EMPLOYMENT IN THE NEXT FIVE YEARS Decrease 2% Remain About the Same 85% This positive business outlook is consistent with other responses from the surveyed business Respondents were also asked if they expect their business to expand, contract, or remain about 1 same. Of the 101 businesses who responded to this question, none expected their business contract. Nearly nine out of ten respondents felt that their business is going to expand over the nt five years. Thirteen percent felt that business would stay about the same. (See Figure 4.) All I respondents who indicated their headquarters were located in Carlsbad reported that they expi their business to expand over the next five years. Eight in ten bio-industrial respondents expl their business to expand as well. About nine in ten manufacturing, communications/compu services respondents and respondents who were classified as an other industry have plans to expa in the next five years. Seven in ten respondents in the electronics industry plan to expand in fi years. The balance of these industries expect to remain the same. Due to the expected expansion, some businesses may have to consider larger facilities accommodate their business growth. Respondents were asked if they expect to relocate th 10 . 0 m Cltt. of Carlsbad Business Survey 19 - business in the next five years. Nearly half (44%) expect to remain at their present location. Over third (35%) plan to relocate at another facility in Carlsbad; and 13 percent plan to relocate another location in the San Diego region. Two percent are planning to relocate their busine outside the San Diego region. Six percent listed other explanations. The respondents who said that they plan to relocate were asked why they plan to relocate. Near two-thirds (64%) of respondents said that the reason they were relocating was to accommoda future business growth. Fourteen percent of respondents said they were relocating due to tl increasing costs of doing business or increasing business taxes. Figure 4 MAJORITY OF RESPONDENTS EXPECT BUSINESS TO EXPAND IN NEXT FIVE YEARS Expand Stay About the Same Contract Although most businesses who responded plan to grow over the next five years, several factc could impact their business’ growth, potential. Respondents were asked to rate how these factc impact their growth potential. Safety and crime were rated as very important by 56 percent respondents in affecting their growth potential. Figure 5 on the following page shows the tc factors that were rated in terms of their impact on growth potential. Twenty two percent respondents said that local economic health was very important to their growth potential. Anoth 22 percent said that the support of local government was very important. Both local politic stability and the availability of public transportation were rated as very important by 15 and percent of respondents, respectively. While many respondents are expecting to grow and increase the size of their workforc respondents were asked to rate the level of difficulty in hiring different types of employe< 11 50% - 40% - 30% - I 20% 4 10% 1 I 0% 42% 37% 37% 31% 30% 30% 29% A .I @ @CL+V of Carlsbad Business Survev 195 1 Characteristics of Carlsbad Business Respondents: This survey investigated the opinions an attitudes of businesses located in Carlsbad’s industrial corridor. More manufacturers responded t the survey than any other business type -- with 26 percent of respondents representin manufacturing businesses. Businesses from the computer hardware, software, or support service industry was the next highest industry to respond to the study representing 19 percent c respondents. Figure 6 below shows the distribution of respondents who completed the survey. Figure 6 TYPES OF BUSINESSES OF RESPONDENTS Other CommunicationsIMedia Corporate Headquarters 8% omputer Hardware, ofhvare or Services 810-Industrial 16% Based on the 106 businesses who responded to the survey, the median number of full-tin employees is 18. Over a quarter of respondents indicated they have 10 to 24 employees. Fort: three percent have 25 full-time employees or more. Fewer businesses employ part-time worker Nearly half of respondents (46%) indicated that they have no part-time employees in the workforce. A third said they have less than five part-time employees. Twenty-one percent sa they have five or more part-time employees. The median number of part-time employees is one. Businesses were asked to identify the percentage of employees they have according to s employment categories: managerial, professionalladministrative, technical, clericallsales, sem skilled, and unskilled employees. The typical business has approximately 17 percent manageri employees, 17 percent professionalladministrative employees, 26 percent technical employees, 1 percent clerical and 17 percent semi-skilled employees, and eight percent unskilled employees. 13 .. Citv of Carlsbad Business Su 0 - Over three out of five businesses who responded have been at their current location for less th; five years. Almost half (45%) of businesses who responded have located in Carlsbad within the la three years. Just under 20 percent of surveyed businesses have been located at their present locatic between three and five years. Nearly two out of five (37%) respondents have resided at the san location for five years or more. 14 0 e I APPENDIX A a 0 Cia of Carlsbad Business Survey 19: 8 SUMMARY OF RESPONSES CITY OF CARLSBAD BUSINESS SURVEY 1996 Surveys were sent to 233 businesses located in Carlsbad industrial corridor; 106 responded for response rate of 45%. 1. WHERE IS YOUR BUSINESS LOCATED? (n= 104) 29% 22% Carlsbad Research Center 14% 9% Carlsbad Oaks Wesfiast 7% Carlsbad Airport Centre 6% 3% Palomar Oaks Palomar Airport Business Park (west of El Camino Real, south of Palomar Airport Road) Interstate 5 Corridor (Avenida EncinasPaseo Del Norte) East of El Camino Real (near the Public Safety Center) 11% Other 100% 2. HOW LONG HAS YOUR BUSINESS BEEN LOCATED AT ITS PRESENT LOCATION? (n=106) 38% 1 to3years 19% 37% 5 years or more 100% 7% Less than 1 year More than 3 years, less than 5 years 3. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR BUSINESS? (n= 105) 26% Manufacturing (sports, apparel, etc.) 19% Computer hardware/software/support services 16% Bio-industrial (biotech, biomedical, biopharmaceutical) 13% Electronics 8% Corporate headquarters 6% Communications/media 12% Other 100% Note: n=number of respondents who answered each question. Percentages may not add to 100% due to rounding. 17 Citv of Carlsbad Business Su e " 4. HOW IMPORTANT WERE EACH OF THE FOLLOWING FACTORS IN YOUR FIRM'S DECISION TO LOCATE IN CARLSBAD? Very Somewhat Not Very Not at all Important Important Important Important Total A. Proximity to educational or research facilities (n=100) 6% 18% 33% 43% 100% B. Proximity to clients and customers (n=102) 14% 16% 29% 41% 100% C. Availability of trained workforce (n=104) 24% 46% 13% 17% 100% D. Affordable labor cost (n=104) 28% 40% 17% 14% 100% E. Availability of public trans- portation for workers (n=104) 7% 22% 36% 36% 100% F. The physical appearance of the industrialhusiness park (n=104) 38% 52% 8% 3% 100% G. Overall quality of life in the community (n=104) 52% 35% 11% 3% 100% 5. PLEASE RATE EACH OF THE FOLLOWING IN TERMS OF CONDUCTING BUSINESS IN CARLSBAD. (CIRCLE THE NUMBER UNDER THE MOST APPROPRIATE RESPONSE) Doesn't Excellent Good Fair & && Total A. Zoning (n=IM) 10% 59% 6% 2% 24% 100% B. Waterhewer service (n=102) 13% 64% 8% 0% 16% 100% C. Parks and recreation facilities (n=103) 14% 51% 11% 5% 20% 100% D. Service provided by law enforcement (n=103) 30% 53% 11% 6% 0% 100% E. Code enforcement and public safety inspections (n=101) 13% 55% 19% 4% 10% 100% F. City of Carlsbad Planning, Engineering, & Building Depts. (plan reviews, inspections) (n=101) 7% 45% 20% 10% 19% 100% Note: n=number of respondents who answered each question. Percentages may not add to 100% due to rounding. 18 Cttv of Carlsbad Business Survey 19 0 a - 6. PLEASE RATE THE FOLLOWING CHARACTERISTICS OF CARLSBAD’S BUSINESS ENVIRONMENT. (CIRCLE THE NUMBER UNDER THE MOST APPROPRIATE RESPONSE) Doesn’t -- Excellent Good - Fair Poor ~&AJ Total A. Local economic health (n=99) 14% 73% 4% 2% 7% 100% B. Labor force costs (n=101) 4% 80% 11% 0% 5% 100% C. Availability of trained labor force (n=100) 10% 55% 25% 3% 7% 100% D. Supportoflocalgovernment(n=99) 5% 60% 13% 7% 15% 100% E. Local political stability (n=97) 6% 70% 9% 0% 14% 100% F. Local infrastructure (condition of streets/public facilities, etc.) (n=IO1) 34% 52% 9% 2% 4% 100% G. Availability of public transportation (n=I00> 8% 44% 19% 9% 20% 100% H. Traffic conditions (n=102) 13% 57% 20% 6% 5% 100% I. Quality of local schools (n=94) 9% 44% 15% 3% 30% 100% J. Technology base (~98) 21% 58% 8% 0% 12% 100% K. Affordability of housing (n=98) 2% 43% 33% 8% 14% 100% L. Safetykrime (n=101) 12% 64% 18% 2% 4% 100% M. Availability of land/facilities (n=96) 9% 62% 15% 5% 9% 100% Note: n=number of respondents who answered each question. Percentages may not add to 100% due to rounding. 19 Citv of Carlsbad Business Su 0 7. HOW DIFFICULT IS IT FOR YOU TO RECRUIT THE FOLLOWING TYPES OF EMPLOYEES? (CIRCLE THE NUMBER UNDER THE MOST APPROPRIATE RESPONSE) Very Somewhat Not At All Doesn’t Difficult Difficult Difficult m Total A. Managerial (n=100) 7% 33% 42% 18% 100% B. Professional/Administrative (n=100) 6% 33% 49% 12% 100% C. Technical (n=100) 15% 34% 43% 8% 100% D. ClericaVSales (n=99) 4% 19% 64% 13% 100% E. Semi-skilled (n=100) 2% 15% 65% 18% 100% F. Unskilled (n=100) 0% 4% 62% 34% 100% 8. WHEN RECRUITING NEW EMPLOYEES, WHICH OF THE FOLLOWING RESOURCES DO YOU USE? (CIRCLE ALL THAT APPLY) (n= 100) 78% Newspaper advertisements 72% Referrals by current employees 60% In-house promotions/transfers 48% Private employment agencies 38% CollegesRJniversities 29% Trade journals/magazines 22% Unsolicited walk-ins 18% Employment Development Dept. 12% 10% Other Public schools and training programs 8% Private vocational schools Percents do not add to 100 percent due to multiple answers given. 9. WHEN RECRUITING NEW EMPLOYEES, WHICH OF THE FOLLOWING AREAS DO YOU RECRUIT FROM? (CIRCLE ALL THAT APPLY) (n= 100) 36% 66% 30% Southern California 21%. Statewide 14% Western United States 36% Nationwide North San Diego County only All of San Diego County Percents do not add to 100 percent due to multiple answers given. Note: n=number of respondents who answered each question. Percentages may not add to 100% due to rounding. 20 0 City of Carlsbad Business Survey 19 10. HOW IMPORTANT ARE EACH OF THE FOLLOWING IN TERMS OF YOUR GROWTH POTENTIAL? (CIRCLE THE NUMBER UNDER THE MOST APPROPRIATE RESPONSE) Very Somewhat Not At All Important Important Important Total A. Local economic health (n=99) 22% 47% 31% 100% B. Labor force costs (n=103) 42% 50% 9% 100% C. Availability of trained labor force (n= 103) 37% 50% 14% 100% D. Support of local government (n=101) 22% 57% 21% 100% E. Local political stability (n=98) 15% 53% 32% 100% F. Local infrastructure (condition of streets/public facilities, etc.) (n=100> 3 1% 53% 16% 100% G. Availability of public transportation (n=99) 11% 53% 36% 100% H. Traffic conditions (n=100) 30% 54% 16% 100% I. Quality of local schools (n=99) 20% 47% 33% 100% J. Technology base (n=99) 37% 42% 20% 100% K. Affordability of housing (n=IW) 29% 50% 21% 100% L. Safetykrime (n=101) 56% 36% 8% 100% M. Availability of landfacilities (n= 100) 30% 52% 18% 100% 11. IN THE NEXT 5 YEARS, DO YOU EXPECT YOUR BUSINESS TO: (CIRCLE ONE (n= 10 1) 87% Expand 13% Stay about the same 0% Contract 100% Note: n=number of respondents who answered each question. Percentages may not add to 100% due to rounding. 21 City of Carlsbad Business Su 0 12. IN THE NEXT 5 YEARS, DO YOU EXPECT TO RELOCATE YOUR BUSINESS? (n= 104) 35% Yes, within Carlsbad 13% 2% 44% - 6% Other 100% Yes, somewhere else in the San Diego region Yes, somewhere outside the San Diego region: No, I expect my business to remain here Respondents who indicated that they plan to remain at the current site did not answer the following question. 13. IF YOU WERE TO RELOCATE YOUR BUSINESS, WHAT WOULD CAUSE YOU TO DO SO? (n=59) 64% 14% 10% Lack of affordable landfacilities Business is growing, need room to expand Increasing cost of doing businesshncreasing taxes 7% Highrent 5% Lack of support for business 15% Other Percents do not add to 100 percent due to multiple answers given. 14. APPROXIMATELY HOW MANY PEOPLE ARE EMPLOYED BY YOUR FIRM A THIS SITE? Full-Time Employees: (n=106) 6% 0 full-time employees 14% 1-4 full-time employees 12% 5-9 full-time employees 26% 10-24 full-time employees 20% 25-99 full-time employees 23% 100% 69 18 100 full-time employees or more Average number of full-time employees Median number of full-time employees Note: n=number of respondents who answered each question. Percentages may not add to 100% due to rounding. 22 Citv of Carlsbad Business Survey 19 a e ” Part-Time Employees: (n= 106) 46% 0 part-time employees 33% 1-4 part-time employees 5% 5-9 part-time employees 9% 10-24 part-time employees 3% 25-99 part-time employees 4% 100% 10 1 100 part-time employees or more Average number of part-time employees Median number of part-time employees Total Employees: (n= 106) 2% 0 part-time employees 1 1% 1-4 part-time employees 15% 5-9 part-time employees 27% 10-24 part-time employees 20% 25-99 part-time employees 25% 100% 78 20 100 part-time employees or more Average number of total employees Median number of total employees 15. WHAT PERCENT OF YOUR EMPLOYEES ARE: Number of Business with Percentage of Managerial Employees 8 No current managerial employees 2 14 53 - 24 1% to 4% of managerial employees 5% to 9% of managerial employees 10% to 24% of managerial employees 25% or more of managerial employees 101 Number of Businesses Number of Businesses with Percentage of ProfessionaYAdministrative Employees 16 No current professionalladministrative employees 2 18 40 - 24 1 % to 4% of professionaUadministrative employees 5% to 9% of professionalladministrative employees 10% to 24% of professionalladministrative employees 25% or more of professionaUadministrative employees 100 Number of Businesses Note: n=number of respondents who answered each question. Percentages may not add to 100% due to rounding. 23 City of Carlsbad Business Su 0 Number of Businesses with Percentage of Technical Employees 20 No current technical employees 0 6 3 1 44 1% to 4% of technical employees 5% to 9% of technical employees 10% to 24% of technical employees 25% or more of technical employees 101 Number of Businesses Number of Businesses with Percentage of ClericaYSales Employees 22 No current clericalhales employees 5 6 40 - 28 1% to 4% of clericaVsales employees 5% to 9% of clerical/sales employees 10% to 24% of clericaVsales employees 25% or more of clericalhales employees 101 Number of Businesses Number of Businesses with Percentage of Semi-Skilled Employees 39 No current semi-skilled employees 0 4 28 - 27 98 Number of Businesses 1% to 4% of semi-skilled employees 5% to 9% of semi-skilled employees 10% to 24% of semi-skilled employees 25% or more of semi-skilled employees Number of Businesses with Percentage of Unskilled Employees 66 No current unskilled employees 2 8 8 - 12 96 Number of Businesses 1% to 4% of unskilled employees 5% to 9% of unskilled employees 10% to 24% of unskilled employees 25% or more of unskilled employees 16. DURING THE NEXT 5 YEARS, DO YOU EXPECT THE NUMBER OF EMPLOYEES TO INCREASE, DECREASE, OR REMAIN ABOUT THE SAME? (n=105) 85% Increase 2% Decrease 13% Remain about the same 100% Note: n=number of respondents who answered each question. Percentages may not add to 100% due to rounding. 24 a o Citv of Carlsbad Business Survey I9 17. WHAT ARE THE ISSUES OR AREAS OF GREATEST CONCERN TO YOU AND YOUR BUSINESS WHICH INVOLVE THE CITY OF CARLSBAD? PLEASE DO NOT INCLUDE MATTERS OVER WHICH THE CITY OF CARLSBAD HAS NO CONTROL. (n=58) 22% Crimelsafety issues 21% Traffic 17% 17% 16% Business costshusiness taxes 14% 14% 7% 7% Living costs 3% LegoLand 3% Airport 3% Noconcerns 2% The economy 3 1 % Miscellaneous Improve infrastructure (freeways and highway access) More cooperation and support from City officials and City staff Shorten and improve the permit process Need more room for growthheed more office space Improve the quality of life Percents do not add to 100 percent due to multiple answers given. Note: n=number of respondents who answered each question. Percentages may not add to 100% due to rounding. 25 e m APPENDIX B February 5, 1996 Dear Carlsbad Executive: The Carlsbad City Council recognizes that economic stability and growth throi retention and expansion of our local businesses, are important to Carlsbad's future. affirm our commitment to local industry, we have created an economic developr program that focuses not only on bringing new business to Carlsbad, but m importantly builds strong working relationships with our existing companies. As a business leader I am sure you understand that an important step toward improc services or products is to identify strengths, weaknesses, threats and opportunities. accomplish this, we have created a short survey that we would like you to complete i return. So that the results of the survey remain valid and impartial, we have asked San Diego Association of Governments (SANDAG) to assist us in administering survey. We thank you in advance for participating in this important project, and we 11 foward to meeting with you to share the results of the survey at an upcoming indus round table meeting . Sincerely, &JK C UDE A. "BUD" LEWIS Mayor 1200 Carlsbad Village Drive - Carlsbad, CA 92008-1 989 - (61 9) 434-2830 FAX (61 9) 720-9~ CITY OF CARLSBAW a 1 BUSINESS SURVEY - February 1996 The City of Carlsbad is conducting this survey to obtain information about the business community’s and opinions about conducting business in Carlsbad. Your perceptions and insights about the City’: climate and your plans for the future are very important to us. The City of Carlsbad has asked the San Diego Association of Governments (SANDAG), to administl survey to insure that the results are valid and impartial. SANDAG is the region’s council of governm up of all incorporated cities and the County of San Diego. Please take a few moments now to complete this questionnaire and return it within two weeks in the postage-paid envelope. Your responses will be held in strictest confidence and will be reported only combination with others. No individual companies will be identified. Thank you for your help. 1. WHERE IS YOUR BUSINESS LOCATED? 1. Carlsbad Research Center 2. Carlsbad Oaks WestlEast 3. Carlsbad Airport Centre 4. Palomar Oaks 5. East of El Camino Real (near the Public Safety Center) 6. Palomar Airport Business Park (west of El Camino Real, south of Palomar Airport Road) 7. Interstate 5 Corridor (Avenida Encinas/Paseo Del Norte) 8. Other (SPECIFY) HOW LONG HAS YOUR BUSINESS BEEN LOCATED AT ITS PRESENT LOCATION? 1. Less than 1 year 2. 1 to3years 3. More than 3 years, less than 5 years 4. 5 years or more WHICH OF THE FOLLOWING BEST DESCRIBES YOUR BUSINESS? (CIRCLE ONLY ONE) 1. Bio-industrial (biotech, biomedical, biopharmaceutical) 2. Manufacturing (sports, apparel, etc.) 3. Electronics 4. Communications/media 5. Computer hardware/software/support services 6. Corporate headquarters 7. Other (PLEASE DESCRIBE) HOW IMPORTANT WERE EACH OF THE FOLLOWING FACTORS IN YOUR FIRM’S DEClSl LOCATE IN CARLSBAD? (CIRCLE THE NUMBER UNDER THE MOST APPROPRIATE RES! 2. 3. 4. Very Somewhat Not Very Not at all Important Important Important Important A. Proximity to educational or B. Proximity to clients and research facilities ....................... 1 2 3 4 customers .................................. 1 2 3 4 C. Availability of trained workforce.. 1 2 3 4 * Very Somewhat qt Very Not at all Important Important ImDortant Important (Continued) T 3 4 D. Affordable labor costs ................ 1 2 E. Availability of public trans- portation for workers .................. 1 2 3 4 F. The physical appearance of the industriaVbusiness park ....... 1 2 3 4 G. Overall quality of life in the community ................................. 1 2 3 4 5. PLEASE RATE EACH OF THE FOLLOWING IN TERMS OF CONDUCTING BUSINESS IN C (CIRCLE THE NUMBER UNDER THE MOST APPROPRIATE RESPONSE) I Exce I len t Good Fair* Poor* A. Zoning ....................................... 1 2 3 4 B. Waterkewer service .................. 1 2 3 4 C. Parks and recreation facilities .... 1 2 3 4 D. Service provided by law enforcement ........................ 1 2 3 4 E. Code enforcement and public F. City of Carlsbad Planning, safety inspections ...................... 1 2 3 4 (plan reviews, inspections) ........ 1 2 3 4 Engineering, & Building Depts. * PLEASE EXPLAIN ANY “FAIR” OR “POOR” RATINGS: 6. PLEASE RATE THE FOLLOWING CHARACTERISTICS OF CARLSBAD’S BUSINESS ENVl (CIRCLE THE NUMBER UNDER THE MOST APPROPRIATE RESPONSE) Excellent Good Fair* Poor* A. Local economic health .............. 1 2 3 4 B. Labor force costs ...................... 1 2 3 4 C. Availability of trained labor force ................................. 1 2 3 4 D. Support of local government ...... 1 2 3 4 E. Local infrastructure (condition of streets/public facilities, etc.) ... 1 2 3 4 F Availability of public transportation ............................ 1 2 3 4 G. Traffic conditions ....................... 1 2 3 4 H. Quality of local schools ............. 1 2 3 4 I. Technology base ....................... 1 2 3 4 J. Affordability of housing .............. 1 2 3 4 K. Safetykrime .............................. 1 2 3 4 L. Availability of land/facilities ........ 1 2 3 4 * PLEASE EXPLAIN ANY “FAIR” OR “POOR” RATINGS: 7. HOW DIFFICULT IS IT R YOU TO RECRUIT THE FOLLOW TYPES OF EMPLOYEES 1 Difficult Difficult Difficult APDlV a Very Somewhat Not At All Doesn’t THE NUMBER UNDER R E MOST APPROPRIATE RESPONSE) A. Managerial ...................................... 1 2 3 4 B. ProfessionaVAdministrative ............. 1 2 3 4 C. Technical ........................................ 1 2 3 4 D. Clerical/Sales .................................. 1 2 3 4 E. Semi-skilled .................................... 1 2 3 4 F. Unskilled ......................................... 1 2 3 4 WHEN RECRUITING NEW EMPLOYEES, WHICH OF THE FOLLOWING RESOURCES DO (CIRCLE ALL THAT APPLY) 1. In-house promotions/transfers 7. Private employment agencies 2. Newspaper advertisements 8. Colleges/Universities 3. Employment Development Dept. 9. Public schools and training programs 4. Private vocational schools 10. Trade journaldmagazines 5. Unsolicited walk-ins 11. Other (SPECIFY) 6. Referrals by current employees WHEN RECRUITING NEW EMPLOYEES, WHICH OF THE FOLLOWING AREAS DO YOU F FROM? (CIRCLE ALL THAT APPLY) 1. North San Diego County only 4. Statewide 2. All of San Diego County 5. Western United States 3. Southern California 6. Nationwide HOW IMPORTANT ARE EACH OF THE FOLLOWING IN TERMS OF YOUR GROWTH POTI (CIRCLE THE NUMBER UNDER THE MOST APPROPRIATE RESPONSE) 8. 9. 10. Very Somewhat Not At All Important Important Important A. Local economic health .................... 1 2 3 B. Labor force costs ............................ 1 2 3 C. Availability of trained labor force ....................................... 1 2 3 D. Support of local government ........... 1 2 3 E. Local political stability ...................... 1 2 3 of streets/public facilities, etc.) ........ 1 2 3 transportation .................................. 1 2 3 1. Quality of local schools ................... 1 2 3 J. Technology base ............................. 1 2 3 K. Affordability of housing .................... 1 2 3 L. Safetykrime .................................... 1 2 3 M. Availability of land/facilities .............. 1 2 3 F. Local infrastructure (condition G. Availability of public H. Traffic conditions ............................. 1 2 3 11. IN THE NEXT 5 YEARS, DO YOU EXPECT YOUR BUSINESS TO: (CIRCLE ONE) 1. Expand 2. Contract 3. Stay about the same 12. IN THE NEXT 5 YEAR 0 YOU EXPECT TO RELOCATE Y(p BUSINESS? 1. Yes, within Carlsba %D P -* * 2. Yes, somewhere else in the San Diego region * 3. Yes, somewhere outside the San Diego region: WHERE? 4. No, I expect my business to remain here (SKIP TO QUESTION 14) 5. Other (PLEASE DESCRIBE) IF YOU WERE TO RELOCATE YOUR BUSINESS, WHAT WOULD CAUSE YOU TO DO SO' 13. 14. APPROXIMATELY HOW MANY PEOPLE ARE EMPLOYED BY YOUR FIRM AT THIS SITE? 1. - Full-time employees 2. - Part-time employees 15. WHAT PERCENT OF YOUR EMPLOYEES ARE: (PERCENTAGES SHOULD ADD TO 100°/o) A. Managerial YO B. Professional/ administrative YO C. Technical O/O D. ClericaVsales YO E. Semi-skilled O/O F. Unskilled O/O TOTAL 100 % 16. DURING THE NEXT 5 YEARS, DO YOU EXPECT THE NUMBER OF EMPLOYEES TO INCRI DECREASE, OR REMAIN ABOUT THE SAME? 1. Increase 2. Decrease 3. Remain about the same WHAT ARE THE ISSUES OR AREAS OF GREATEST CONCERN TO YOU AND YOUR BUSI. WHICH INVOLVE THE CITY OF CARLSBAD? PLEASE DO NOT INCLUDE MATTERS OVER THE CITY OF CARLSBAD HAS NO CONTROL. 17. OPTIONAL: Name of Firm: Address: Name/title of person completing this survey: THANK YOU FOR TAKING THE TIME TO COMPLETE THIS SURVEY. PLEASE RETURN IT II ENCLOSED POSTAGE-PAID RETURN ENVELOPE WITHIN 2 WEEKS.