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HomeMy WebLinkAbout1997-05-20; City Council; 14174; CCVB report1 r 5 e ." '$7" u 0 U c a E a d i3 a a m 0 a 0 h a a 5 Cd a 8 w a 04 cd a c rdn VI ua, h4J 05 nG bl .r( WE aa, 52 a- a u a. a4J uo ucd rdh U -lc -r( 0 uv G uu g,2 b o\ \ 0 \ N rn .. 5 5 4 A 0 z 3 0 0 - Y CITY OF CARLSBAD -AGENDA BILL AB# I?./? w CITY MGI DEPT. FIN CITY Am CARLSBAD CONVENTION AND VISITOR'S BUREAU MTG. 5/20/97 DEPT HE TITLE: REPORT FOR THE PERIOD ENDED 01A1197 RECOMMENDED ACTION: Accept report and direct staff regarding a proposed contract amendment. ITEM EXPLANATION: On August 20, 1996, the City Council authorized the Mayor to execute an Agreement with the C; Convention and Visitor's Bureau (CCVB) for community promotion services. The services spec contract to be provided by CCVB are as follows: A. Manage and coordinate a marketing program that positions Carlsbad as a prime destination B. Generate awareness of Carlsbad in those geographic regions of the United States which pro C. Operate the Visitor Information Center. D. Enhance the current travel writer's program by organizing additional visits to Carlsbad by sev writers that result in published articles promoting Carlsbad. E. Promote local community events including the San Diego Marathon, the Carlsbad 5000, the Carlsbad Triathlon, the La Costa Golf event and the Toshiba Tennis Clas F. Develop private funding for advertising co-op programs, central reservations fees and other F fees to support a full-time, aggressive tourism marketing program. G. Implement an evaluative tracking method and submit quarterly reporting of the following infor gathered from each phone call or visit to the Visitor Information Center: California. largest number of visitors to Southern California each year. 1. Place of residence 2. Number of potential visitors 3. Purpose of trip (business or personal) 4. How they heard of Carlsbad 5. How they heard of the Visitor Center H. Provide monthly and/or quarterly information on occupancy rates and room rates for the Carl: I. Establish a corporatelgroup sales incentive program which would include special group rate a North San Diego County area. rate promotions during low season and sales to individual and group wholesalers. ~ In order for Council to evaluate the services provided by CCVB, the contract spe,cifies that cel are to be reported on a quarterly basis. CCVB has submitted their latest report which summi activities from November 1, 1996 through January 31, 1997. Based on the information suppli difficult for staff to determine if all of the services set forth in the contract are being provided ir manner anticipated in the agreement. I 0 0 PAGE 2 OF AGENDA BILL NO. j4. I ’? y To assist Council in reviewing the CCVB report, the following table lists the reporting requireme by the contract and where to find the information in the report submitted by CCVB. A comparison of the Visitor Information Summary this period to the same period in the previous indicates that the number of visitors to the Carlsbad Visitor Information Bureau offices during thi period (6,791) increased by 1,131 visitors or 20% from the previous year. Request for Chanae in Contract In early April, CCVB submitted a request to reduce the travel writer’s program allocation by $10, (from $1 5,500 to $5,500) and increase the allocation for trade show attendance by the same an (from $1 5,000 to $25,000). They have already canceled their contract with Brice and Associate: managed the program. The letter requesting the change is attached. If Council agrees with the request, they may direct staff to amend the contract as requested by CCVB. FISCAL IMPACT : The City’s Agreement with the Carlsbad Convention and Visitor’s Bureau established $264,000 i total amount of funding for the fifteen (1 5) month period from August 1, 1996 through October 3’ 1997. The contract includes $1 17,000 for the operation of the Visitor Information Center, and $1 for programs. Payments from the City during this period totaled $52,485 of which $15,086 was the final payme from the previous contract. The CCVB also raised an additional $14,909 from other sources whit includes $1 0,978 from local hotels, and the balance from miscellaneous promotions and depot s Expenditures for this period totaled $75,257, of which $23,400 or 31 % were for operation of the ‘ Information Center. The remaining $51,857 in expenses were for programs. Print advertising (magazines and brochures) was the largest single outlay in this category totaling $32,922 or 63’3 Expenditures for community events promotion totaled $8,359, followed by participation in trade I which cost $7,745. EXHIBITS: 1, Report from the Carlsbad Convention and Visitors Bureau for the period of November 1, 1991 2, Letters from Steve Link, Executive Director of Carlsbad Convention and Visitor’s Bureau. through January 31, 1997, dated February 28,1997. t 0 e I. ACTIVITIES Successful Meetings Magazine featured Carlsbad in its November issue. Opening with a colorful photo of the Flower Fields taken by Steve Link, the article describes Carlsbad’s amenities, as well as major events in the community. On November 1, ConVis staff met with Bill Dominguez and Mary Jo Kerlin to discuss wi to enhance the working relationship with Carlsbad’s Sister City Committee. Diana Aaron met with a travel writer on November 1 and escorted her on a tour of Carlsbad’s attractions. On November 3 she escorted her through the Village Street Faire. ConVis staff worked prior to and at the Village Street Faire on November 3. We publish1 ads on October 25 and 27 to promote the event. The Marketing Committee met on November 6 to evaluate marketing programs. Steve Link met on November 8 with representatives of Sunset Magazine to discuss ideas fc a San Diego County advertorial section in the March ’97 issue. A destination management company is interested in arranging special events in Carlsbad (such as street dances) for large convention groups at La Costa or Aviara. On November Diana Aaron met with police officer Jim Byler to explore the feasibility of such events. On November 16, Diana aaron and councilwoman Julie Nygaard drove to Cabazon to atte an event sponsored by Steve Craig at his outlet stores complex. The featured speakers at the November Hotel Motel Committee meeting were Michael Crosthwaite, Tournament Director, Mercedes Championships PGA Tournament and Christ Adams, Creative Director, San Diego Marathon. In November the ConVis worked on a cooperative contest promotion with American Eagle Airlines in central California. The ConVis acquired free lodging at Carlsbad Inn and ticke to Sea World and the Wild Animal Park for a grand prize. A travel writer from Germany visited Carlsbad, December 1-3. Diana Aaron escorted hi] on tours of La Costa Resort and Spa, Four Seasons Resort Aviara, LEG0 Planning Office Alt Karlsbad and other attractions. Lodging was provided by Beach Terrace Inn and meal; were provided by Tip Top Meats, Fidels and It’s Coffee Time. The Marketing Committee met on December 5 to evaluate marketing programs. Staff met with representatives of Neiman’s restaurant on January 8 and with representative! of Hadley’s on January 22 to discuss cooperative marketing opportunities. cvba\qtlyfeb.rpt 1. h a 0 Besides promotional support, the ConVis manned an information booth on Friday-Sunday, January 17-19 at the San Diego Marathon to assist runners find lodging and give advice or things to see and do in the area. On January 24, the ConVis hosted a familiarization tour of Carlsbad for key staff of the S Diego and Coronado Convention and Visitors Bureaus and the Oceanside Chamber of Commerce. A travel writer also accompanied the group, For several years the ConVis has written a Carlsbad chapter to be published in the annual San Diegan guide book. The narrative is due to the publishers in early January. Because the turmoil with the ConVis in December 95, this wasn’t accomplished and there was no Carlsbad chapter. More than 200,000 of the guides are published each year. The featured speaker at the January HoteUMotel Committee meeting was Dr. Vince Mansc who talked about the Gemological Institute of America’s impact on Carlsbad’s hospitality industry. On January 29, the ConVis held its first Hoster, a community informationhocial event at t Senior Center. Staff demonstrated the ConVis web site and discussed ConVis marketing programs. More than 150 people attended. An update on our TV commercial. The ConVis 30-second commercial is airing on a television program called Break Away. It is airing on 152 cable stations nationwide as a public service announcement compliments of Elite Racing who are involved in the progran Since it first aired on July 22, it has aired more than 100 times nationwide. This is worth program and is airing our commercial twice a month for free. Other spots on this ESPN program sell for $6,000 for each 30-second commercial. In October the ConVis modified its Internet web page and secured a domain name. Almos immediately, the number of people who accessed our page skyrocketed. It increased from 500 a month in October to more than 13,000 in January. The page is modified and update every Thursday to keep it viable. chapter in this year’s San Diegan. A chapter was submitted this January and there will be tens of thousands of dollars to us at no cost. Starting in January, ESPN picked up the cvba\qtlyfeb.rpt 2 SI - 0 0 Visitor Information Summary November 1 , 1996 - January 31 , 1997 CA resident Out of CA Foreign Tor visitors visitors visitors rr November 1,157 945 125 December 1,169 821 156 January 996 1,313 109 3 month totals 3,322 3,079 390 ~~ Above figures represent one member of family and/or group. November December January Phone inquiries 2,096 1 , 839 2 , 322 Mail outs 1,691 694 779 ~~ Travel agent mail outs 105 115 110 . 0 e I. Programs To Attract Groups The ConVis purchased a %-page full-color ad in the November issue of Successful Meetin Magazine. The ConVis registered to have a booth at five travel shows, never before attended by the ConVis, that are specifically aimed at tour operators, group travel planners and meeting planners. These shows are: Successful Meetings Marketplace, March 5-7 0 ITB Travel Show, Berlin, Germany, March 8-12 European Receptive Tour Operator Reception, March 20 0 California Travel ,Market, April 24-27 0 Pow-Wow, June 1-4 The ConVis worked extensively with the organizers of the San Diego Marathon to place runners in hotel rooms for the January 18-19 weekend. Virtually every hotel room in Carlsbad was booked for the weekend. Through our internet web page and in response to our advertisements we provided viable leads to hotels for more than a dozen groups totaling 4,598 people requesting 4,755 room nights. Names available upon request. These meetingskonferences are planned six month to a year or more in future. cvba\qtlyfeb.rpt 3 04 .. 0 0 Carlsbad Convention & Visitors Bureau Accounting of Funds For the Quarter Ended Jan 31,1997 Income For the Quarter Contract to Date City of Carlsbad $52,485. $105,144.53 County of San Diego 8,200 Hotel Co-op 10,977.88 16,578.29 Marketing Partnership 1,010 1,010 Depot Sales 381 .I5 1,008.85 Misc. Promotions 2,540.43 2,596.58 Total $67,394.84 $134,538.25 Visitor Center Operations For the Quarter Personnel: Management $3,000 Staff Salaries 11,550 Benefits 200 Payroll Taxes 2,850 Contract to Date $6,000 22,950 34 1 5,650 Total Personnel $1 7,600 $34,941 Overhead: Utilities Outside Services MaintfRental Equipment Allocation Office Supplies Postage Travel Insurance Conferences Memberships Telephone Items for Resale Misc. Fees $594 122 174 2,382 200 304 872 973 179 $1,012 222 740 250 3,255 400 596 506 1,731 950 1,861 326 10 Total Overhead $5,800 $1 1,859 Equipment Purchases: Items Cost Total Equipment Total Visitor Center Operations: $23,400 $ I' 0 0 Program Expenditures Accounting of Funds For the Quarter Ended Jan 31,1997 TOTAL EXPENSES For the Quarter Contract to Date Travel Writer Program: Management Allocation Meals Equipment Allocation Postage Subtotal Community Events: Management Allocation Equipment Allocation Advertising Other [list] Subtotal Trade Shows: Management Allocation Booth Fees Travel Costs Supplies/Materials Subtotal Advertising: Management Allocation Equipment Allocation Ads Production Costs Postage Other Subtotal Brochures: Management Allocation Equipment Allocation Design & Printing Subtotal Video: Management Allocation Production Costs $1,000 4 100 $1 ,I 04 $4,500 3,859 $8,359 $3,000 4,745 $7,745 $3,439 6,541 51 7 2,217 $12,714 $4,000 16,208 $20,208 $3,500 25 500 300 $4,325 $7,000 100 6,859 $1 3,959 $5,000 11,120 432 $16,552 $6,439 71 3 13,597 I ,310 4,339 $26,398 $7,000 400 17,415 $24,815 $239 831 Subtotal $1,070 Marketing Partnership $1,727 Subtotal $1,727 $1,727 $1,727 Total Program Expenditures: $51,857 Total Period Expenditures: $75,257 9 0 0 Carlsbad hospitality industry among leaders County-wide figures have been reported and Carlsbad placed third in the collection of Transient Occu- pancy Taxes (TOT) collected from visitors to San Diego county in the fiscal year that ended on June 30. of $3,406,917. Coronado came in second, reporting revenues of $5,294,654. While Carlsbad's $3.4 million is dwarfed cows by the $64.2 million REPORT collected by the city Carlsbad's revenues totaled hun- dreds of thousands of dollars more than that collected in all other North County cities combined. TOT is the tax charged to hotel rooms through- out the county. In Fiscal Year 95/96, hotels in San Diego County paid $81 million in TOT to the city in which they are located or the county if located in an unincorporated area. Only three cities experienced a decline in TOT revenues last year. They were Carlsbad reported TOT revenues of San Diego, Escondido, Lemon Grove and National City. TOT is just one measure of the significance of tourism in a restaurants, number of hotel rooms, community's economy. Other measures include number of people employed in the hospitality industry and other tax revenues. The San Diego Convention and Visitors Bureau estimates that upwards of $140 million is also collected in sales and property taxes annually from the visitor industry. While Carlsbad receives just a portion of sales tax revenues and other taxes collected by the county and state, all of the $3.4 million TOT revenues goes to the city. "Tourism is a significant pillar in the local economy," said Norine Sigafoose, chairman of the ConVis Board of Directors. '"he city is a partner with the hospitality indus- tourism grow." try to strive to make revenues from TOT REVENUES San Diego County Flscal Year 1995196 $64.20 million - San Diego $5.29 million - Coronado $3.41 million - CARLSBAD $2.38 million - Unincorp. areas $ 1.32 million - Chula Vista $864,213 - Del Mar ~ $631,850 - Oceanside $51 7,185 - National City $508,563 - El CaJon $485,251 - Escondido $406.1 1 1 - Encinitas $401,941 - La Mesa $240,195 - Solana Beach $1 68,638 - Vista ~ $63,250 - Santee ~ $52,853 - Imperial Beach $49,168 - Poway $25,773 - Lemon Grove $41,254 - San Marcos I Long distance runners coming to Carlsbad Thousands of runners and waikers from across the country and as far away as Canada, japan, Germany, Ireland, Russia and Morocco are pining local athletes for a weekend of fun and fitness at the San Diego Marathon, Jan. 17-19. "Carlsbad hotels are expected to sell out for this very popular weekend of events," said Diana Aaron, ConVis Director of Public cows Relations. "For many REPORT be their first visit to Carlsbad. The marathon gives us opportunity to showcase our community." A 60-minute television show of race highlights will air on Fox Channel 6, Fox Sports West and ESPN International. In addition, ESPN will feature the San Diego Marathon on its February Running and Racing show. All activities will start and finish at Plaza Camino Real, which is also the site of the All About Fitness participants, this will Expo, featuring over 80 vendors, clinics, demonstrations and enter- tainment. Saturday activities will kick off with a 5K run and walk, followed by the Keebler Kids Marathon Mile, where the little ones run distances from 25 yards to one mile. Saturday evening, over 1,OOO hungry marathoners will enjoy the Vons Carbo Dinner at the Del Mar Hilton. Sunday morning the walkers will dawn, followed at 63 by the early start marathon for the "more relaxed marathoners," and the half marathon at 7 a.m. Mark Wischkaemper, a 17-year- old Carlsbad resident, will send the marathoners on their way with a rousing rendition of the national anthem at 730 a.m. New this year is the San Diego Marathon Bike Tour, which will give non-runners the opportunity to experience the marathon course from the seat of their bike. begin their 26.2-mile trek before Enhy and volunteer forms are available at the Visitor Infonnatior Center in the Old Depot. For information, call 792-2900. German journalist visits A German journalist visited Carlsbad for two days in Decembel He produces a three-hour travel show for a Berlin radio station each Sunday and syndicates the show ta other stations throughout German] Diana Aaron, ConVis Director of Public Relations, took him on a tou of La Costa Resort & Spa and Four Seasons Resort, Aviara as well as the Legoland project office, Alt Karlsbad, the Village and the Poinsettia Star in the Flower Fields Magazine features Carlsbad Successful Meetings Magazine featured Carlsbad in a special supplement in its November issue. Opening with a colorful photo of the Flower Fields, the article de- scribes Carlsbad's amenities, as we1 as mapr events in the community. -~. 0 0 All of the activities will start and finish at PI, ConW’s Biz Real, wllich is also the site of the Arr Abotrt I; featuring over 80 vendors, clinics, demonst entertainment. Entry and volunteer forms are available at Tnformation Center in the Old Depot. For info] German iournalist visits Carls 729-2900. A German journalist visited Carlsbad for t Not The Magi - Not The Shepherds - radio station each Sunday and syndicates the sl ‘l’llsY Ar@ Ff~llowi~n ’The Star ‘ro earlsbad. Dmanber, He prodt1ces a thrge-hoalr travel &ov 1I”S SIIOYPERS stations throughout Germany. by Steve Link, Executive Director Carlsbad Convention and Visitors Bureau Diana Aaron, ConVis Director of Public Relatic on a tour of LaCosta Resort 42 Spa and Four Se: ‘he Village is benefiting from the star made of poinsettias in display, stay to eat and shop. For instance, on December 3, The ConVis wishes to thank Fide,,s, It,s Cofl two busloads of 91 seniors from Pasadena viewed the star in Tip Top Meats for hosting his meals and Beac,. the morning, enjoyed lunch at Pea Soup Andersen’s and then for providing lo&ng. descended on the Village for three hours of heavy-duty Aviara as well as the L,EGOLAND projed Karlsbad, the Village and Poinsettia Star in the ; the flower fields. Visitors coming to Cadsbad to view the shopping. They bestowedplenty of gold on the merchants. This is just a taste of what the merchants can expect when LEGOLAND is built. Lonp distance runners cominp to Carlsbad More than 6,000 marathon runners will dash through the Village early Sunday morning, January 19. Thousands of runners and walkers from across the country and as far away as Canada, Japan. Germany, Ireland, Russia and Morocco are joining local atldetes for a weekend of fun and fitness at the S‘m Diego Mnrnthoa. 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The first v , I. . tourists from Catalina, Santa Barbara, Newpor The World Knows About Carlsbad throughout the west. Some have even.frozen tk by Steve Link ship back home. Several people from Carlsbad ConVis Executive Director weren't aware of LOLA'S until they read the ar Do you want to join us for a wild ride? Ofie says December was the best month since tht in business. Congratulations, Ofie and Connie. 6 The ConVis modified its Internet web page in late October article. and secured a domain name. Almost immediately the number of people who accessed our page on the Internet skyrocketed. Major Events We had seen about 500 people a month, worldwide, access our page. In November it jumped to over 2,000 and in December more than 6,000. So far in January, more than 3,000 people each week are accessing our page seeking information on Carlsbad. We couldn't have imagined this just three months ago. In late December, we sent a letter to 1,150 Carlsbad businesses inviting them to place a 50 word advertisement on our Internet web page. We are sorry if we overlooked you. If you didn't receive our letter give us a call. What we are offering is to place your 50-word listing on our page for a full year for just $35. Even if the number of people seeking information about Carlsbad stayed at January's level, more than 150,000 people will see your listing in the coming year. Several businesses that have their own web page are linking on to ours. Then people looking at Carlsbad's page can read theirs with a click of the mouse. Two businesses, Pelican Inn report that they are receiving a surge of accessions via Carlsbad's page. The first room the Best Western Beach Terrace Inn booked through ttis program was from a travel agent in London. Carlsbad hosted two major events in January, tl Championships PGA Tournament at La Costa Spa and the San Diego Marathon. These eva wonderful exposure for Carlsbad through thc made the cash registers ring at our restaurants merchants. Cove Bed and Breakfast and Best Western Beach Terrace -3 .. . .. -. .. . , .: . .. LC . '. . Foui' Seasons. Resort Aviara ''..;. .;. '. .' '.,. 1 ' 1 The happy anticipation with which meeting planners are awaiting the . ~ I997 opening of !he Four Seasons Regent-Hotels and Resorts' 331-room fiwe-star property is due as much to the company's reputation for . . ' sophisticated 1uxury.as to the statesf-theart design and spectacular .'. ,. .. ' _,. . setting of its first coastal resort. From its hilltop perch, surrounded by , ' the the elegant homes of this master-planned community;the Four Seasons Resort Awiara overlooks the Batiquitos Lagoon nature preserve '. and distant Pacific horizons. Although most of the resort Is still under constmction, its rooms and . . meeting space are belng booked by business groups for dates into the 2bt centuty. In addition to being sold out for the 1998 Super Bowl, one company has resewed Awiam for an entire month's lncentiwe program in the year 2000. best climate on the US. mainland; close proximity to downtown Carlsbad, . and the property's futuristic design developed with the help of an incentive addsow beard of Independent meeting planners. ', , : , owersize desk, a Wawdlne telephone jack ready for fax and modem and a desk-height electrical outlet for laptop computers. 1. ' Nearly 30,000 square feet of mwtlng and banquet space include an . . %%,7905qua~&oot ballroom with a 23-foot ceiling and a rolkrp access door for wehlcles and other large exhibits. The 3,850square-foot Salon and seweral conference moms (the largest, 2,300 square feet) feature video cameras, . compactdisc players, personal computers, and other high-tech equipment. "Planners are particularly impressed by our outdoor reception areas," says Jim Samuels, the resort's marketing director, as he points out the future locations of priwate gardens, fountaincooled courtyard, and terraces. As proud as he is of the proprty, Samuels-a father of Wds positiwely ecstatic about its Kids for A11 Seasons program. Designed for children ages 5 to U, this program kicks in as soon as the family arpiwes. It beghs with a personal inwitation to Phe Kids for A11 Seasons Center, where "Winnle the Pooh"4hemd children's menus, china, flatware, and meals are sewed; and where activities am not only imagindwe and fun, but educational. The resort's 7,OOFyard, Shale championship golf course"designed by Amold Palmer i% Associates-sklrts the wetlands and follows the natural * contours of three walleys. Golf Digest and Goif Magazine have declared Awiardn operation since July 199% and already being considered for several major tournaments"one of the country's best resort courses. A Tennis Center with SIX night-lighted, grass, Har-Tru and clay courts- one a stadium court-is nearlng completion, as is a spa, fitness center, a 3,200-square foot swlmming pool, and hiking trails connecting Batiquitos Lagoon with Carlsbad beaches. A handsomely appointed restaurant and lounge in the Golf Clubhouse have been hosting golfers and residents for some time now. Soon diners will have other choices-such as Aviara's featured dining spot, The Italian Restaurant, and the more'casual California Bistro, Ocean Grill, and Pool Bar. .. ,. ,. ... . , Business groups can't help but flnd the resort's assets irresistlble: the . . Each 54Cbsquarefoot guest room has its own "business center"-an ., -. Id 0 m. I w., CARLSBAD When LEGO, the Danish toy comps ny famous for its interlocking build- ing bricks, decided to recreate its successful LEGOLAND-Bilolund theme park outside of Denmark, it chose two sites: Windsor, England and Carlsbad, California, USA. The American version of this mind- stretching entertainment is generating considerable excitement well in advance of its scheduled 1999 corn pletion in this resort community 35 miles no^ of downtown San Diego. Not all the excitement is posi- tive, however. Since Carlsbad already offers a cornucopia of plea- sures, many residents feel their idyllic lifestyle and people-size beach town are being threatened by the expansive development that LEGOMND is designed to anchor, along with the recently opened Gemological Institute of America, a planned luxury resort, a golf course, and a string of upscale stores. 'Ironically," says Steve Link, manager of the Carlsbad Conven- tion' and Visitors Bureau, 'their opposition may h'ave actually helped convince LEGO to choose us from among some 200 compet- ing cities." The company, Link believes, probably found the idea of locating LEGOMND in an area that needed it for economic rescue. distasteful. 'Because of our resi- dents' negative response, they perceived us as an upscale com- munity with access to a large, affluent population that is already well served by its hospitality infra- structure and recognized as a worldclass visitor destination." Two centuries of Carlsbad 'histck ry, three picturesque lagoons-one a California sanctuary for endan- gered species-spectacular beach es, welcoming hostelries, bountiful produce and flower-growing fields, and a dynamic high-tech industry are all wi?hin an easy stroll or a few minutes' drive of the village center. . Well worth a visit is Mission San Luis Rey, built by Franciscan friars and Luiseno Indians in 1798, which marks the area's first permanent settlement. Home- steaders began arriving when the railroad came in 1883. The town was named by a retired sea captain, John Frazier, for a Bohemian (Czech) spa famous for ,. I 0 its healing mineral waters. He struck them, too, when digging a well on his property. Strolling around Carlsbad makes it easy to understand why it5 67,000 residents won't take their good fortune for granted. Treeshaded residential streets meander up hill- sides. Beachside homes and hotels part of their decor. Low-slung hous- es open to village sidewalks, clut- tering them with outdoor cafes and the tantalizing samples of antiquari- ans, dress shops, and florists. At midday, the town's office'build ings become jumpoff 'pints for exec- utives turned runners, in-line skaters and surfers, off to catch some rays, waves, or a quick bite in one of the town's eclectic restaurants. Year-round, events such as the May and November Carlsbad Village Faires, the 5K race in March, triathlon in July and the January marathon and Mercedes Golf Cham pionship attract visitors who fill the toprated Pelican Cove (bed 8 break- fast) Inn, La Costa Resort & Spa, the soon-to-open Four Seasons Resort Aviara, and Carlsbad's other beach- front hotels and luxury resorts. Driving Interstate Highway 5 near Carlsbad is almost dangerous in the spring, so distracting are the acres of flowers that blanket the hillsides in brilliant color. Competing with nature for visitors' attention is the town's-high-tech industry-a segment of which caters to an international addiction which was once described by Mark Twain as "a good walk spoiled." Yes, we're talking about golf. For this is where the latest aviation and space tech- nologies are used to craft some of the world's best golf clubs by the engineering geniuses of Callaway, Cobra, Taylor Made, .Aldila, Titleist and other manufacturers. Tours of these plants are sure to be highlights on many meeting groups' agendas. One could hardly .think of a bet- ter place for such enterprises than Carlsbad, where 'most of the world's top golf champions-not to mention armies of duffers-fight their handicaps on some of this continent's most famous courses. make ever-changing ocean vistas a. - A Resort to Remember Speaking of famous courses, most golfers worth their salt are familiar with La Costa Resort & Spa's 36 championship holes. Aficionados, of course, tend to view the two challenging courses that make up these holes as the I. ,. .., ' 450acre, award-winning resort's main attraction. . :::: ::,? ,?:':". Meeting planners who have brought business groups & La Costa, while appreciative of its golf facilities, are also IikeIy to assign starring roles to its 478 luxurious guest rooms, worldclass spa, five restaurants, two lounges, the Racquet Club's 21 grass, clay and hard-suriace courts, the 50,OO~sqwrefoot Conference Center and above all, the resort's superb, longtenured staff. "For a property-wide event, you couldn't find a better venue," says Dawn Stockman, manager of meeting services at McKinsey & Company, a Chicago-based management consulting firm. Last April, Stockman's group of 520 people landed at San Diego's Undbergh Field international Airport, boarded chartered buses, and arrived at La Costa for a five-day, "all-office, thank-you retreat that took over 90 percent of the resort's facilities." With only two short meetings on th'e agenda, the group had time for La Costa's golf, tennis and the spa's exotic beauty and fitness treatments, as well as for art and wine tours, Wild Animal Park, SeaWorld, and the legendary San Diego Zoo. . I_ .. - ., Roscoe & Associates, one of San Diego's best known destination management companies. Stockman's enthuslastic'evaluation: "They were superb! None of us will forget the Antique Harley Biker Party, or the live zoo animals presentation at our Tropical Nights reception." The planner also held up for praise their 1970s theme party, at which her group members danced to the beat of a '70s band white hippies, gego dancers, tarot card readers, and semi-serious psychics stoked the embers of Gen-X nostaiga. ' During the day, the resort's shuttles were at the group's disposal for trips north to Los Angeles and south to downtown San Diego, Balboa Park, La Jolla, and Coronado. -. ,. .- , . .. . 8 Few visitors ever have a chance to enjoy all of La Costa's amenities, nor was there any danger of this group's running out of things to do. But just in case, the resort created a basketball area and transformed its Tournament of Champions Lounge into a sports bar that was kept open, staffed, and well-stocked with snacks from 7a.m. to 2a.m. throughout the McKinsey & Co. group's stay. "Both the service and facility were exceptional at La Costa," adds Stockman. "The cleanliness was just fantastic, and our people are stilf talking about how great the food was." :. . .,I_ i, Participants were also treated to some unexpected fun courtesy of Patti 0 e E February 28, 1997 / Lisa Hildabrand Finance Director City of Carlsbad 1200 Carlsbad Village Drive Carlsbad CA 92008 Dear Lisa, Attached is the financial report and a synopsis of major activities of the Carlsbad Convent and Visitors Bureau for the period of November 1, 1996-Janua1-y 31, 1997, 1 am including f extra sets of the attachments so the council members won’t be receiving photocopies photocopies. If you have any questions, please call me. Please notify us when this will be placed on the Council Agenda so we can be present to ansv questions. Sincerely, <: Executive Director Encl~ cvba\qtly.ltl Carlsbad Convention & Visitors Bureau P.O. Box 1246 * Carlsbad, CA 92018-1246 (619) 434-6093 Fax (619) 434-6056 I* ' 0 e ALIFORNIA April 2, 1997 Jim Elliott Financial Management Director City of Carlsbad 1200 Carlsbad Village Drive Carlsbad CA 92008 Dear Jim, As per paragraph 8 of the agreement between the City of Carlsbad and the Carlsbad Convention and Visitors Bureau we are requesting a modification in the allocation of program funds listed in paragraph 5B. We are requesting that the Travel Trade Show category be increased by $10,000 and the Travel Writer category be reduced by $10,000. We modified our marketing programs this year to accommodate the wishes of the city council to more actively market to meeting planners and group tour operators. We added several travel trade shows to our schedule that enhanced our contact with professionals in the group market. 1. Successful Meetings Marketplace, La Costa, March 5-7 2. ITB Travel Show, Berlin, March 8-12 3. American Airlines Destination Travel Show, Fresno, March 25 4. California Travel Market, Sacramento, April 24-27 5. POWWOW, Nashville, June 1-5 5. Japanese Tour Qperator kception, Los Angeles, September 23 We will continue to participate in the annual Canadian Sales Mission. This mission, sponsored by the California Division of Tourism, is aimed at group tour operators and trave agents. And we will continue to participate in the very productive travel shows in Los Angeles, Orange County and Phoenix. We partially offset the cost of these new shows by canceling our participation in travel shop we traditionally attended that were primarily aimed at the leisure traveler (Sacramento, Denver, Tucson.) But the shows we added are much more expensive. For example, to attend Pow Wow, we first had to join the Travel Industry Association. The annual membership fee was $950. The booth fee was $2,000 plus the expense of traveling to Nashville. Carlsbad Convention & Visitors Bureau P.O. Box 1246 Carlsbad, CA 92018-1246 (619) 434-6093 Fax (619) 433-6056 L0 a 0 e To accomplish this modification in our marketing efforts, it became necessary to cut other programs as well. We canceled our contract with Brice and Associates, who managed our Carlsbad, our expenses in this area are reduced as well. Therefore we are able to transfer $10,000 from the Travel Writer category to Travel Trade Show category Please contact me if you have any questions. travel writer program, That saved us $7,500 Der year. With fewer travel writers visiting &- Sincerely, w? Steve Link Executive Director cc: Helga Stover a e AMENDMENT NO. I TO AGREEMENT BETWEEN THE CITY OF CARLSBAD AND THE CARLSE CONVENTION AND VISITOR'S BUREAU TO PROVIDE PROFESSIONAL SERVICES RELATED THE PROMOTION OF THE CITY OF CARLSBAD This Amendment is entered into and effective as of the * z(/* d; , 199L, amending the agreement dated September 4, 1996 by and betwee City of Carlsbad, a municipal corporation, hereinafter referred to as "City", and Carlsbad Conventiol Visitor's Bureau, hereinafter referred to as, "CCVB" for promotional services required by the C Carlsbad. RECITALS WHEREAS, the City and CCVB desire to amend the allocation of program fur Section 5B of the attached agreement, whereby the allocation for the Travel Writer Program is reduc $10,000 from $15,500 to $5,500, and the allocation for Trade Shows is increased by $10,000, $15,000 to $25,000; and WHEREAS, the City Council approved this amendment on May 20, 1997. NOW, THEREFORE, in consideration of these recitals and the mutual cove contained herein, City and CCVB hereby Agree as follows: 1. The agreement shall be amended to reflect an increase to the Trade Show allol by $10,000 and a decrease to the Travel Writer allocation by $10,000. 2. All other provisions of the aforementioned agreement entered into on Septeml 1996, by and between City and CCVB shall remain in full force and effect. 3. All requisite insurance policies to be maintained by the CCVB shall include covera the amended assignment. 911 I-, A- ' < e 0 Acknowledged and Accepted: CONTRACTOR: CIN: CARLSBAD CONVENTION AND VISITOR'S CITY OF CARLSBAD, a municipal BUREAU By: @hil&+z/ /aa ,i Mayor N INESI FO S Pr sident ,/' # 2 AL WANAMAKER Secretary ALETHA L. RAUTENKRANZ 3 City Clerk June 30, 1997 DATE - (Proper notarial acknowledgment of execution by Contractor must be attached.) (President or vice-president and secretary or assistant secretary must sign for corporations. If only officer signs, the corporation must attach a resolution certified by the secretary or assistant secr under corporate seal empowering that officer to bind the corporation.) APPROVED AS TO FORM: RONALD R. BALL City Attorney f BY 911 1 .I 1-7 ;e+ 0 AMEa 0 .QI. 5T % A ,Y N } STATE OF CALIFORNIA COUNTY OF }ss. San DiePo -1 On June 24, 1997 , before me, Jeanette Child, Notary Public personally appeared * * * * * *Norine Sigafoos and A1 Wanamaker* * * * * * * * , personally known (or proved to me on the basis of satisfactory evidence) to be the person(s) whose name(s) subscribed to the within instrument and acknowledged to me that he/she/they executed the in his/her/their authorized capacity(ies), and that by his/her/their signature(s) on the instrumc person(s) or the entity upon behalf of which the person(s) acted, executed the instrumen WITNESS my hand and official seal. p 1 -h)c-hhhAA** lj ' ,&p& * <> JEANETTE CHlLC 0 @ % *%O~')T;I!: ~ NOTARY Comm PUELLIC WO4.3511 CALIFO~NII :' ' .q, r; SkN DIEGO COUNTY (Ths area for oHlcial notarm seal) ' r ~L~&+~ Cornm Expires Dec 29.1998 V~VVV"+ Title of Document Amendment #1 to agreement with City of Carlsbad Date of Document 6/24/97 No. of Pages 2 Other signatures not acknow[edged Claude A. Lewis and Aletha L. Rautenkranz I - ~~ - 3008 ( First American Title lnsur,