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HomeMy WebLinkAbout1997-10-21; City Council; 14382; APPROVAL OF AGREEMENT WITH THE CARLSBAD CONVENTION AND VISITOR'S BUREAU FOR COMMUNITY PROMOTION SERVICESL (nO, * _. u 0 a aw -4 mo >aJ aa MO c) rnm cd a ua Cm aJ .d $2 aN M Ma CdF: rd LJI B Mrd .VI M CM 30 OM ha E3 rd2 &-I mu * 0- am I crl m -4 rd b 0 -4 wu .aa Zd 0 sa cdM n g K .r( 2K$ l-iwu os mizc 2 .; *E! a -4 a, u om a?a a" oa a rdrd * Claa m .ri a c) c) s -4 dd? 3c)N u .VI 01 oda b m \ Fl N \ 0- rl .' 5 I 5 a - 4 0 z 3 0 0 I. t e 45 CITY OF CARLSBAD - AGENDA BILL AB# ,/vi 3&1 DEPT HD. MTG. 10/21/97 DEPT. FIN CITY ATT' CARLSBAD CONVENTION AND VISITOR'S BUREAU FOR COMMUNITY PROMOTION SERVICES clTY MGF TITLE: APPROVAL OF AGREEMENT WITH THE I I I RECOMMENDED ACTION: Adopt Resolution No. q 7- dqq authorizing the Mayor to execute an Agreement betwef and the Carlsbad Convention and Visitors Bureau and appropriating $23,850 from the Cc Account available balance. ITEM EXPLANATION: On August 20, 1997, Council authorized a contract with the Carlsbad Convention and Visito (CCVB) to provide community promotion services for Carlsbad. The contract was for a fiftc period from August I, 1996 to October 31, 1997, for a total cost not to exceed $264,00 annualized basis (twelve months), the maximum contract cost is $21 1,200. As the contract date is approaching, staff has been working with CCVB to develop a new contract. Staff is recommending a two year contract with an 11 % increase in the first year and a 3% i the second year. This would allow CCVB to maintain the same level of service as in thl contract while providing for salary increases for their staff, an update of some of t equipment, and an offset to increasing utility and postage costs. The following table comparison of the current contract and staffs proposed contract: ,CURRENT IST YR IST YRI 2ND YR PROGRAM CONTRACT PERCEN; PROPOSED CONTRACT I Visitor's Info Center Advertising Trade Shows Familiarization Tours Local Events Promotion Brochures Video IManagement Overhead 93,600 30,000 20,000 1,000 6,000 15,000 1,000 44,600 114,000 20,000 20,000 30,000 30,000 120,000 1,000 1,000 6,000 6,000 15,000 15,000 1,000 50,000 48,000 1,000 22% 8% TOTAL $21 1,200 11% $243,000 $235,000 r .I I I - CHANGf 2ND YF 5% 4% 39 Staff is not recommending any other changes to the services provided by CCVB at this time ending October 31, 1999. The contract also requires quarterly reports from CCVB wI include a written description of their activities, a report on inquiries at the Visitor Informal and an accounting of how the funds are spent. attached agreement contracts CCVB to provide the services listed above for the two y 4 f 1 i" Page 2 of Agenda Bill ## e- e Although staff is not recommending any other changes to the contract, CCVB did propo: in more detail in the attached letters from CCVB (Exhibits 3 and 4). enhancements to their program for Council's consideration. They are listed below and are NEW OR ENHANCED ADDITIONAL PROGRAM COST ADVERTISING $1 8,000 Additional ads in meeting/consumer/overseas publications TRAVEL SHOWS London travel show Upgrade booth and table top display Purchase laptop computer Purchase giveaway items 12,000 FAMILIARIZATION TOURS 5,000 East Coast media blitz Technical tours Travel professional tours LOCAL EVENTS PROMOTION German film fest Kiosk at Flower Fields 3,000 BROCHURES Accommodations guide European, North Coast and Three Lagoons brochures 10,000 1 UPDATE VIDEO 9,000 1 ADDITIONAL MANAGEMENT OVERHEAD FOR NEW PROGRAMS 20,000 1 TOTAL NEWlENHANCED PROGRAMS $77,000 I I I If Council would like to add any of these items to the attached contract, it would increas amount allocated for the contract by the dollar amount shown to the right of Staff recommends that any additions be made only to the first year of the contract. If CCVE recommend program enhancements for the second year of the contract, these could be Council for review at a later date. 4 '.I 4 <" ' Page 3 of Agenda Bill # jy. .?@ e 0 FISCAL IMPACT: Funds for community promotion totaling $21 1,150 were appropriated with the 1997-98 budget. If Council concurs with the staff recommendation, another $23,850 will ne appropriated for the first year. Funds for the second year of the contract will be appropriz 1998-99 budget. In addition, if Council wishes to add any of the program enhancemen appropriations would be needed. Staff recommends that Council appropriate any additional f the Contingency Account. The Contingency Account available balance is approximately $1.5 EXHIBITS: 1. Resolution No. ??-&'?of the City Council of the City of Carlsbad, California, authorizing to execute an agreement with the Carlsbad Convention and Visitor's Bureau, and apl $23,850 from the Contingency Account available balance. 2. Agreement between the City of Carlsbad and the Carlsbad Convention and Visitor's Bureau to provide professional services related to the promotion of the City of Carlsbad. 3. Letter dated October 1, 1997, from CCVB Executive Director Steve Link to Finance Direc Lisa Hildabrand. 4. Letter dated September IO, 1997, from CCVB Executive Director Steve Link to Assistant to the City Manager Lori Lieberman. f ’ PT -~ 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 0 e i ! I I RESOLUTION NO. 97-649 RESOLUTION OF THE CITY COUNCIL OF THE I CITY OF CARLSBAD, CALIFORNIA, AUTHORIZING THE MAYOR TO EXECUTE AN AGREEMENT WISH THE CARLSBAD CONVENTION AND VISITORS E ,UREAU (CCVB) AND APPROPRIATING $91,850 FROM THE CONTINGENCY ACCOUNT AVAILABLE BALANC~ I i I WHEREAS, the City Council of the City of Carlsbap has determine( that it is in the best interest of the City to promote tourism an provide service to visitors to the City; and r. WHEREAS, the City Council has further determined that th Carlsbad Convention and Visitor’s Bureau possesses the provide these services to the City of Carlsbad; and necessary skills 1 I WHEREAS, the Carlsbad Convention and Visitor’s Bureau h: agreed to provide these services under the terms and conditions of tt agreement attached hereto. I I 1 NOW, THEREFORE, BE IT RESOLVED by the dity Council of tL 1 City of Carlsbad, California as follows: ’ 1. That the above recitations are true and correct. 2. That the Mayor is hereby authorized to execute the attach1 agreement, Exhibit 2, between the City of Carlsbad and the C 1 rlsbad Conventic and Visitor’s Bureau to provide professional services related t the promotion the City of Carlsbad. 1 111 ill Ill Ill Ill Ill Ill Ill Ill //I /2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 0 0 3. That an appropriation of $91,850 from the Contingency accout . available balance is authorized. PASSED, APPROVED AND ADOPTED at a regular meeting of tt. City Council on the *t day of October , 1997, by the following vote, to wit: AYES: Council Members Lewis, Nygaard, Kulchin and Ha: NOES: Council Member Finnila ABSENT: None ,. Mayor ATTEST: (SEAL) KAREN R. KUNDTZ, Assistant City Clerk t. i.; . I, * 0 0 AGREEMENT BETWEEN THE CITY OF CARLSBAD AND THE CARLSBAD CONVENTION AND VISITOR'S BUREAU TO PROVIDE PROFESSIONAL SERVICES RELATED TO THE PROMOTION OF THE CITY OF CARLSBAD THIS AGREEMENT, made and entered into as of thelgthday - of NOVEMmR 1 1 and effective from November 1, 1997, to October 31, 1999, by and between the t OF CARLSBAD, a municipal corporation, hereinafter referred to as "Cityl" and CARLSBAD CONVENTION AND VISITOR'S BUREAU, a non-profit corpora hereinafter referred to as "CCVB." RECITALS The City requires the services necessary for the promotion of the Cio Carlsbad; and the CCVB possess the necessary skills and qualifications to provide services required by the City. NOW, THEREFORE, in consideration of these recitals and the mutual coven; contained herein, the City and the CCVB agree as follows: 1. CCVB OBLlGA JlONS ' I , The City agrees to engage, and the CCVB .agrees to perform the servi( described below: i A. Manage and coordinate a marketing program that positions Carlsbad as a prime destination in Southern California. B. Generate awareness of Carlsbad in those geographic regions of the United States which provide the largest number of visitors to Carlsbad each year. I. I. a e C. Operate the Visitor Information Center in the AT&SF Depot seven days per week from 9 a.m. to 5 p.m. Monday through Friday, 10 a.m. to 4 p.m. on Saturday, a 10 a.m. to 3 p.m. on Sunday except New Year's Day, Easter, Thanksgiving a Christmas Day to assist visitors to Carlsbad. D. Provide familiarization tours (including a travel writer's program) by organiz visits to Carlsbad by travel writers and others that result in published artic promoting Carlsbad and additional tourism to Carlsbad. E. Promote local community events including the San Diego Marathon, the Carlsbad 5000, the Carlsbad Triathlon, the La Costa Golf event and the Toshiba ten classic in the following ways: 0 provide hotel/motel referrals 0 staff information booths as requested by the city and/or the private promotel 0 distribute promotional literature related to the events from the Visitor Information Center before and during the events. F. Develop private funding for advertising co-op programs, central reservation fees and other participatory fees to support a full-time, aggressive tourism market program. G. Establish a corporate/group sales incentive program 2. CITY OBLIGATIONS The City will provide use of the Visitor Information Center at the AT&SF Depot, well as any city owned equipment and furnishings currently located therein. 2 *a I *, 1 0 0 3. FEES TO BE PAID TO CCVB The total fee payable for the services to be performed shall not exceed $235,0 in the first year, and $243,000 in the second year. No other compensation for servic wilJ be allowed except those items covered by supplemental agreements per Paragra 8, “Changes in Work. 4. DURATION OF CONTRACT This agreement shall extend for a period of twenty four (24) months beginn November 1, 1997, and ending October 31, 1999, unless funds for the second ’ month period are not appropriated by Council in the 1998-99 budget. If funds are I appropriated, then the contract will expire on October 31, 1998. 5. PAYMENT OF FEES For the services described above, the City will compensate the CCVB described below: A. Payments for the operations of the Visitor Center shall be made to the CCL in equal monthly installments by the I!?h of each month for the 24 months beginn November 1997 and ending October 1999. The monthly payment amount for . period from November 1997 to October 1998 will be $9,500. The monthly paym, amount for the period from November 1998 to October 1999 will $10,000. 3 VI '. * 0 0 B. Payments for all other programs will be released to the CCVB on a reimbursement basis up to the maximum amounts shown below: First Year Second Y ea1 1, Familiarization trips and travel writer program $1,000 $1,000 2. Promotion of local community events 3. Trade shows 4. Advertising 5. Brochures 6, Video 6,000 6,000 20,000 20,000 30,000 30,000 15,000 15,000 1,000 1,000 7. Management overhead for marketing 48,000 50,000 TOTAL OTHER PROGRAMS $121,000 $123,000 Requests for reimbursement may be made no more frequently than monthly. 1 request should be submitted in the form shown in Attachment 1 or in a similar format approved by the Finance Director. All equipment and software licenses purchas under this agreement will be and shall remain the property of the City of Carlsbad. C. The City reserves the right to terminate or reduce the funding levels outline in the Agreement in the event of City revenue reductions. Recommended reductic will be reported to the City Council who shall determine the modified funding level. t 4 ', . '. 1 0 e 6. INFORMATION AND REPORTS The CCVB shall provide the City Council with quarterly reports of the activity an expenses of the CCVB as funded under this Agreement. These reports st summarize activities and expenses for each three-month period of the contract a include the following information: 0 A written description of the activities of CCVB for the quarter. 0 A statistical report showing the results of the information gathered from inquiries at the Visitor Information Center. 0 An accounting of the funds spent by program in the format shown Attachment 2 or in a similar format as approved by the Finance Director 7. RECORDS AND INSPECTION The CCVB shall maintain full and accurate records with respect to all matt1 covered under this Agreement. The City shall have free access at all times to SI records, and the right to examine and audit the same and to make transcripts thi from, and to inspect all program data, documents, proceedings, and activities. Thc documents shall be retained for a period of one (1) year after completion of contract, 8. CHANGES IN WORK 1 .If, in the course of the contract, changes seem merited by the CCVB or the C and informal consultations with the other party indicate that a change in the conditic of the contract is warranted, the CCVB or the City may request a change in contra Such changes shall be processed by the City in the following manner: A letter outlin 5 I, 8 I. I 0 0 the required changes shall be forwarded to the City by the CCVB to inform them oft proposed changes along with a statement of estimated changes in charges or tir schedule. A Standard Amendment to Agreement shall be prepared by the City a approved by the City according to the procedures described in Carlsbad Municil Code Section 3.28.172. Such Amendment to Agreement shall not render ineffective invalidate unaffected portions of the Agreement. 9. COVENANTS AGAINST CONTINGENT FEES The CCVB warrants that their firm has not employed or retained any company person, other than a bona fide employee working for the CCVB, to solicit or secure t Agreement, and that the CCVB has not paid or agreed to pay any company or persc other than a bona fide employee, any fee, commission, percentage, brokerage fee, E or any other consideration contingent upon, or resulting from, the award or making this Agreement. For breach or violation of this warranty, the City shall have the righi annul this Agreement without liability, or, in its discretion, to deduct from the Agreem, price or consideration, or otherwise recover, the full amount of such fee, commissii percentage, brokerage fees, gift, or contingent fee. 10. NONDISCRIMINATION CLAUSE The CCVB shall comply with applicable State and Federal laws regard nondiscrimination. 6 *. .x 0 0 11. TERMINATION OF CONTRACT This agreement may be terminated by either party upon tendering thirty (30) days written notice to the other party. In the event of such suspension or termination, upon request of the City, the CCVB shall assemble the work product and put same in order for proper filing and closing and deliver said product to City. In the event of termination, the CCVB shall be paid for work performed to the termination date; however, the total shall not exceed the fee payable under Paragraph 4. The Finance Director shall make the final determination as to the portions of tasks completed and the compensation to be made. 12. DISPUTES If a dispute should arise regarding the performance of work under t agreement, the following procedure shall be used to resolve any question of fact interpretation not otherwise settled by agreement between parties. Such question: they become identified as a part of a dispute among persons operating under provisions of this contract, shall be reduced to writing by the principal of the Contrac or the City Finance Director. A copy of such documents dispute shall be forwardec both parties involved along with recommended methods of resolution which would be benefit to both parties. The City Finance Director or principal receiving the letter SI reply to the letter along with a recommended method of resolution within ten (IO) da If the resolution thus obtained is unsatisfactory to the aggrieved party, a letter outlin the dispute shall be forwarded to the City Council for their resolution through the Ofl of the City Manager. The City Council may then opt to consider the directed solutior 7 .a I' .E 0 0 the problem. In such cases, the action of the City Council shall be binding upon t parties involved, although nothing in this procedure shall prohibit the parties seeki remedies available to them at law. 13, CLAIMS AND LAWSUITS i The CCVB agrees that any contract claim submitted to the City must be assert as part of the contract process as set forth in this agreement and not in anticipation litigation or in conjunction with litigation. The CCVB acknowledges that if a false clair submitted to the City, it may be considered fraud and the CCVB may be subject criminal prosecution. The CCVB acknowledges that California Government Co sections 12650 et sea., the False Claims Act, provides for civil penalties where person knowingly submits a false claim to a public entity. These provisions include fa1 claims made with deliberate ignorance of the false information or in reckless disregz of the truth or falsity of information. If the City of Carlsbad seeks to recover penalti pursuant to the False Claims Act, it is entitled to recover its litigation costs, includi attorney's fees. The provisions of Carlsbad Municipal Code sections 3.32.025, 3.32.02 3.32.027 and 3.32.028 pertaining to false claims are incorporated herein by referencc (Initial) 8 ,' .y *I ', I: 0 a 14. STATUS OF THE CCVB The CCVB shall perform the services provided for herein in CCVB's own way an independent contractor and in pursuit of CCVB's independent calling, and not as employee of the City. CCVB shall be under control of the City only as to the result to accomplished, but shall consult with the City as provided for in the request for propo: The persons used by the CCVB to provide services under this agreement shall not considered employees of the City for any purposes whatsoever. The CCVB is an independent contractor of the City. The payment made to t CCVB pursuant to the contract shall be the full and complete compensation to whi the CCVB is entitled. The City shall not make any federal or state tax withholdings behalf of the CCVB or hidher employees or subcontractors. The City shall not required to pay any workers' compensation insurance or unemployment contributio on behalf of the CCVB or hislher employees or subcontractors. The CCVB agrees indemnify the City within 30 days for any tax, retirement contribution, social securi overtime payment, unemployment payment or workers' compensation payment whi the City may be required to make on behalf of the CCVB or any employee subcontractor of the CCVB for work done under this agreement or such indemnificatil amount may be deducted by the City from any balance owing to the CCVB. The CCVB shall be aware of the requirements of the Immigration Reform a Control Act of I986 and shall comply with those requirements, including, but not limit( to, verifying the eligibility for employment of all agents, employees, subcontractors ar Consultants that are included in this agreement. 9 <t .' .* e e 15. CONFORMITY TO LEGAL REQUIREMENTS The CCVB shall cause all final reports to conform to all applicable requiremer of law: federal, state and local. CCVB shall provide all necessary supporti documents, to be filed with any agencies whose approval is necessary. CCVB agrees to allow City or its designated representative to monitor, auc review, and examine the methods, procedures, and results of CCVB. 16. OWNERSHIP OF DOCUMENTS AND EQUIPMENT All plans, studies, brochures, reports and equipment (including softw; licenses) as herein required or authorized to be purchased under this agreement : the property of the City, whether the work for which they are made be executed or nc In the event this contract is terminated, all plans, studies, brochures, reports a equipment (including software licenses) shall be delivered forthwith to the City. CC shall have the right to make one (1) copy of the documents for hidher records. 17. REPRODUCTION RIGHTS The City agrees that all copyrights which arise from creation of the work pursui to this contract shall be vested in the City and hereby agrees to relinquish all claims such copyrights in favor of the City. 18. HOLD HARMLESS AGREEMENT CCVB agrees to indemnify and hold harmless the City of Carlsbad and officers, officials, employees and volunteers from and against all claims, damag losses and expenses including attorney fees arising out of the performance of the WI described herein caused in whole or in part by any willful misconduct or negligent aci 10 I 1 .. 0 0 omission of the CCVB, any subcontractor, anyone directly or indirectly employed by a of them or anyone for whose acts any of them may be liable, except where caused the active negligence, sole negligence, or willful misconduct of the City of Carlsbad. CCVB shall at his own expense, upon written request by the City, defend a such suit or action brought against the City, its officers, officials, employees a volunteers. CCVB's indemnification of City shall not be limited by any prior subsequent declaration by the CCVB. 19. ASSIGNMENT OF CONTRACT The CCVB shall not assign this contract or any part thereof or any monies d thereunder without the prior written consent of the City. 20. SUBCONTRACTING If the CCVB shall subcontract any of the work to be performed under t contract by the CCVB, CCVB shall be fully responsible to the City for the acts a omissions of CCVB's subcontractor and of the persons either directly or indirec employed by the subcontractor, as CCVB is for the acts and omissions of persc directly employed by CCVB. Nothing contained in this contract shall create z contractual relationship between any subcontractor of CCVB and the City. The CC' shall bind every subcontractor and every subcontractor of a subcontractor by the ter of this contract applicable to CCVB's work unless specifically noted to the contrary the subcontract in question approved in writing by the City. 11 ,' .? .I e e 21. PROHIBITED INTEREST No official of the City who is authorized in such capacity on behalf of the City negotiate, make, accept, or approve, or take part in negotiating, making, accepting, approving of this agreement, shall become directly or indirectly interested personally this contract or in any part thereof. No officer or employee of the City who is authoriz in such capacity and on behalf of the City to exercise any executive, supervisory, similar functions in connection with the performance of this contract shall becor directly or indirectly interested personally in this contract or any part thereof. 22. VERBAL AGREEMENT OR CONVERSATION No verbal agreement or conversation with any officer, agent, or employee oft City, either before, during or after the execution of this contract, shall affect or moc any of the terms or obligations herein contained nor entitle the CCVB to any additiol payment whatsoever under the terms of this contract. 23. SUCCESSORS OR ASSIGNS Subject to the provisions of Paragraph 18, "Hold Harmless Agreement," terms, conditions, and provisions hereof shall inure to and shall bind each of the part hereto, and each of their respective heirs, executors, administrators, successors, a assigns. 24. EFFECTIVE DATE This agreement shall be effective on and from the day and year first writi above. 12 <I 0 0 25. CONFLICT OF INTEREST The City has determined, using the guidelines of the Political Reform Act and t City's conflict of interest code, that the CCVB will not be required to file a conflict interest statement as a requirement of this agreement. However, CCVB here acknowledges that CCVB has the legal responsibility for complying with the Politil Reform Act and nothing in this agreement releases CCVB from this responsibility. 26. INSURANCE The CCVB shall obtain and maintain for the duration of the contract and any a all amendments insurance against claims for injuries to persons or damage to prope which may arise out of or in connection with performance of the work hereunder by 1 CCVB, his agents, representatives, employees or subcontractors. Said insurance st be obtained from an insurance carrier admitted and authorized to do business in 1 State of California. The insurance carrier is required to have a current Best's K Rating of not less than "A-:VI' and shall meet the City's policy for insurance as stated Resolution No. 91 -403. A. Coveraqe and Limits. CCVB shall maintain the types of coverage and minimum limits indicated herein, unless a lower amount is approved by the City Attorney or City Manager: 13 0, I. 0 e 1. Comprehensive General Liability insurance. $1,000,000 combined single-limit per occurrence for bodily injury, personal injury and property damage. If tl submitted policies contain aggregate limits, general aggregate limits shall apy separately to the work under this contract or the general aggregate shall be twice tt required per occurrence limit. 2. Automobile Liability (if the use of an automobile is involved for CCVB's work for the City). $1,000,000 combined single-limit per accident for bodily injury ar property damage. 3. Workers' Compensation and Employer's Liability. Workers' Compensation limits as required by the Labor Code of the State of California ar Employer's Liability limits of $1,000,000 per accident for bodily injury. 4. Professional Liability. Errors and omissions liability appropriate to the CCVB's profession with limits of not less than $1,000,000 per claim, Coverage shall b maintained for a period of five years following the date of completion of the work. B. Additional Provisions. CCVB shall ensure that the policies of insurance required under this agreement contain, or are endorsed to contain, the following provisions. 1. The City shall be named as an additional insured on all policies excluding Workers' Compensation and Professional Liability. 2. The CCVB shall furnish certificates of insurance to the City before commencement of work. 14 I, '.v e e 3. The CCVB shall obtain occurrence coverage, excluding Professional Liability which shall be written as claims-made coverage. 4. This insurance shall be in force during the life of the agreement and any extension thereof and shall not be canceled without 30 days prior written notice to t City sent by certified mail. 5. If the CCVB fails to maintain any of the insurance coverage required herein, then the City will have the option to declare the CCVB in breach, or rr purchase replacement insurance or pay the premiums that are due on existing polic in order that the required coverage may be maintained. The CCVB is responsible any payments made by the City to obtain or maintain such insurance and the City rr collect the same from the CCVB or deduct the amount paid from any sums due 1 CCVB under this agreement. 15 ** '.8 e 0 27. RESPONSIBLE PARTIES The name of the persons who are authorized to give written notices or to receij written notice on behalf of the City and on behalf of the CCVB in connection with tl foregoing are as follows: For City: Title: Citv of Carlsbad Name: Finance Director Address: 1200 Carlsbad Villaqe Drive Carlsbad CA 92008 For CCVB : Title: Carlsbad Convention and Visitors Bureau Name: Steve Link Address: P.O. Box 1401 Carlsbad, CA 92018 28. BUSINESS LICENSE CCVB shall insure they are in compliance with ail City of Carlsbad Busines License requirements for the duration of the contract. 16 t 0 . .. 29. ENTIRE AGREEMENT e This agreement, together with any other written document referred to contemplated herein, embody the entire agreement and understanding between t parties relating to the subject matter hereof. Neither this agreement nor any provisi hereof may be amended, modified, waived or discharged except by an instrument writing executed by the party against which enforcement of such amendment, waiver discharge is sought. Executed by CCVB this 3 RB day of 0LJe.m nm - 7 19 97. CCVB: CITY: CARLSBAD CONVENTION AND ’ VISITORS BUREAU By: Mayor Chairperson of the Board ATTEST: balk + DIANE SCHEER &kt& 2.z- ALETHA L. RAUTENKMNZ’ SECRETARY City Clerk November 19, 1997 Date R- 5Gi Amm L,,, fiwNdw- b LARRY SCHEER CWRiA, 17 L * r. e *. (Proper notarial acknowledgment of execution by CCVB must be attached.) (President or vice-president and secretary or assistant secretary must sign corporations. If only one officer signs, the corporation must attach a resolution certif by the secretary or assistant secretary under corporate seal empowering that office1 bind the corporation.) APPROVED AS TO FORM: >> * y Attorney . BALL BY & 'Deputy City Attorney 18 *' .A , ' II 0 0 ATTACHl Carlsbad Convention and Visitor's Bureau Reimbursement Request For the Period Ended ,199- Farn Trips/Travel Writer Program Community Events Trade Shows Advertising Brochures Video Mgt overhead for marketing programs 1,000 6,000 20,000 30,000 15,000 1,000 48,000 I Total Program Expenditures I 121,000 A. _. *. .. 0 0 ATTACH1 Carlsbad Convention and Visitor's Bureau Accounting of Funds For the Quarter Ended .. ,199- ANNUAL TOTAL EXPENSES BUDGET For the Quarter Contrac: ~,~$j$~&~&&,,~~ ~~~~~~~~~~~~ ~~~,~~~~,~~~,~~ zz . .. . ....... ............... .... .... ....... ................................... . . .,. ... .. .., ... ... ... .. . ... . . ... . . . .... ... .. ......I.. . ... ..:., ...... Personnel: Operations: Utilities Outside Services Mainff Rental Office Supplies Postage Travel Insurance Total Operations Equipment Purchases: Item description Total Equipment Purchases ,4 -7 Total Visitor Center Operations I 114,000 I 0 .. , , . . ... . ..... .:.:. .... 2. ./ , . . ... . i. i.. ... . i. 2. ..,............... ..... . . . . . ... ... i.... >,. .>. .. . .. . ... . ... . i . .. . . .. : .... .......,.,... :. . . . . J~~~~W,~~,Egpendlts~~:~,~~~j3S,lii$i4Pjli'i,~~~~~~~~ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . , . . . . . . . . . . . . . . . . . . . . . . . . . . . . . , . . . . . . . . . . Familiarization Tripsnravel Writer Program 1,000 -1 Community Events Trade Shows Advertising Brochures [ 0 6,000 -1 0 20,000 -1 0 Video 30,000 -1 0 15,000 71 0 1,000 n 0 Management overhead for marketing programs 48,000 n 0 Total Program Expenditures 121,000 I i.TOTAfr jp,EE@D .Ex,p@3)gW,WS ~,~~:~~~~~~~~~ 235,000 .:.:...: .... ..:.. i.... ..................... .:. ... ... .......... ..... :.. ... ... ... .................. ............ ...... ... .._...... y.. .. .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0 u c c I' , b *.f L ', e e EXHIBIT 3 October 1, 1997 Lisa Hildabrand Finance Director City of Carlsbad 1200 Carlsbad Village Drive Carlsbad CA 92008 Dear Lisa, As you know, we strongly believe that Carlsbad is on the threshold of tremendous growth in tourism industry. We need to substantially expand our visitor services and our markef programs to take advantage of this opportunity. We are asking that the monthly allocation for the Visitor Information Center operations increased from $7,800 to $9,500. This increase will alleviate severe financial shortages in management areas ie. outdated equipment in the Old Depot, increasing utility and postage co and way overdue salary increases. This is an increase of $20,400 per year. Additionally, to maintain the momentum in TOT and sales tax revenue growth, we recommending the following increases in our marketing programs. $18,000 Advertising For the past decade we allocated the bulk of our advertising dollars to leisure publications Westways, E A Magazine, Sunset, etc. In the past two years we diverted dollars to increase in such publications as Travel Agent Magazine, Meetings in the West, Western Associat News, etc. To be effective, we need to increase our presence in both types of publicatio Also, there are several excellent publications in Japan, Europe and Canada, that we should t advantage of. $12,000 Travel Shows We are experiencing very successful results from the travel shows we currently attend. ' recommend the addition of one more show to the schedule: World Travel Mart in London. is a massive show attended by thousands of travel professionals from throughout Great Brita We also need to upgrade our trade show booth and acquire a table top display for events wh a full size booth is inappropriate. We believe having a lap top computer with data and sce; of all of Carlsbad's hotels would enhance our abilities to book business at these shows. We a need to acquire some small give-away items to give to travel professionals we deal with. Carlsbad Convention & Visitors Bureau P.O. Box 1246 0 Carlsbad, CA 92018-1246 (619) 434-6093 *Fax (619) 434-6056 &* b, e e $ 5,000 Fam Tours Because of the two resorts in Carlsbad, we are receiving numerous requests for tours by mee planners, tour operators, travel agents and travel writers. Our costs are minimal because hotels and restaurants support this program so well. But we do have incidental expenses s as gratuities for waiters, welcome baskets, etc. We also have been asked by the Califol Division of Tourism to establish technical tours through several Carlsbad industrial facilities 1 they will promote. And finally, the California Division of Tourism sponsors a Media Blit: a couple of East Coast cities each year. Because of LEGOLAND, they are urging UI accompany them on the next blitz. $ 3,000 Promotion of special events Our support of major events in Carlsbad not only enhances the success of these events, but j hotel rooms and makes cash registers ring in our restaurants and stores. We are sponsoring first annual German Film Fest April 2-4 in Carlsbad. Its success would be greatly enhancec we could acquire some additional funds for advertising. Additionally, we have been invitec build and man a visitor information booth in the Flower Fields during March and April. will be able to direct visitors to the Mall, Carlsbad Company Stores the Village, etc. $10,000 Brochures There are several new publications we would like to publish. We have a committee that 1 commerce, plus the North County Transit District, to produce a brochure promoting North Co communities. The brochure would be widely distributed in brochure racks and through e: organization. It has been tentatively agreed that each organization will allocate $6,000 to project. We also need a small English language brochure for the European market, accommodations guide for travel professionals and a brochure touting the amenities of ( lagoons. $ 9,000 Video update Our very popular video on Carlsbad was produced in 1991. We use it to entice and educ; travel professionals and travel writers about Carlsbad. The video is out of date. It needs to updated with information about LEGOLAND, Four Seasons Aviara, Company Stores, etc. $20,000 Management allocation Under our contract with the City, we divide our administrative costs between the Visi Information Center and marketing programs. The $20,000 covers salaries, postage, telephor been meeting with representatives of the Solana Beach, Encinitas and Oceanside chambers supplies, etc. required to carry out the marketing programs. The total requested for new marketing programs is $77,000 for the coming 12 months. We w coordinate with you the allocation of the management allocation among the marketing prograj when we finalize the wording of the contract. In conclusion, the current 15 month contract calls for a city allocation of $264,000. On annualized basis, this amounts to $211,200, with $93,600 earmarked for Visitor Informatic Center operations and $117,600 for marketing programs. <’ 0: ,. 0 Our proposal is : $21 1,200 Current expenditures 20,400 Increase in Visitor Information Center operations 77.000 New marketing programs $308,600 Total We hope you agree that the new marketing programs we propose will increase the numbe. Canadian and overseas travelers to Carlsbad and enhance our interaction with travel professio! without reducing our marketing programs aimed at leisure travelers in the Southwest regio Please note that the ConVis generates about $40,000 each year from other sources thti primarily allocated to our marketing programs. One final point. In 1999 there will be a need for a kiosk or manned office near LEGOLAl to direct the 1.8 million visitors to the park to Carlsbad’s other attractions and shopping cent( If the city considers offering a contract greater than 12 months, we request an opportunitJ present new proposals at this time next year. If you have any questions, please contact me. && Executive Director .. ~ t . .a 0 rlsba e EXHIBIT 4 ALIFORNIA I$' I. :.. Sept 10,1997 e. ": .. . ..I :j I -i .. Lori Lieberman Assistant to the City Manager 1200 Carlsbad Village Dr. Carlsbad, CA 92018 Dear Lori, With the addition of 500 or more hotel rooms to Carlsbad's inventory in the next couple of yc the opening of Company Stores, LEGOLAND etc., the number of visitors to Carlsbad will so double. Carlsbad's hospitality industry is evolving and the role of the Carlsbad Convention a Visitors Bureau is growing and changing as well. Pursuant to our meeting with you and Jim Elliott on September 23, we prepared a working pa of how we see our role and what areas need additional emphasis to maximize TOT revenue growth. The paper is basically divided into three areas. I. Mission of the ConVis 11. Reaching the markets III. Estimated costs Please note the reference to a need for a presence in south Carlsbad. With a majority of hotel rooms in that part of the city and with an estimated LEGOLAND attendance of 1.8 million people, there is a very real need to have staff in that locale to direct visitors to the Plaza Camil Real, the Village, Carlsbad Company Stores etc., and direct traffic flow away from residential areas. Whether it be a kiosk or office, where it will be located and how it will be hnded is stil undetermined. This site is not intended to replace our principle ofices in the Old Depot. Let's talk about it. On a related subject, we thought the discussion of our contract was supposed to be placed on t city council agenda in September. Do you know what date it will be? Sincere1 , &k-. Steve Link "Executive Director Attach a/s cc Jim Elliott Carlsbad Convention & Visitors Bureau P.O. Box 1246 * Carlsbad, CA92018-1246 (760) 434-6093 * Fax (760) 434-6056 www.carlsbadca.org J .I ,I 0 0 I.‘ MISSION OF THE CONVIS Overall Goal Through its activities, the Carlsbad Convention and Visitors Bureau Promotes a healthy hospitality industry that benefits the community economically, producing jobs and generatini revenues for the city. Mission Statement The mission of the ConVis is: > Manage a coordinated marketing program that positions Carlsbad as a prime visitc and conference destination in Southern California & Generate awareness of Carlsbad, in those regions which provide the largest numb1 visitors to Southern California > Be the focal point of Carlsbad’s hospitality industry and work to enhance the city’ economy by promoting Carlsbad as a site for vacations and meetings. > Assist with the promotion of a number of local community events. & Operate a ‘Visitors Information Center’ in the “Old Village Depot” that is open SE days a week to assist visitors to Carlsbad . * NOTE: The role of the Carlsbad ConVis is to promote Carlsbad as a destination and not any specific hotel, restaurant or attraction. These businesses have their own marketing programs. Marketing Philosophy Selling Carlsbad is like selling any commodity. Your must keep the customer continuously aware of your product. The fundamentals of marketing involve identifying who the potential customers (visitors) are determine how much budget is available; and finally, how best to’ spend the budget to reach a may potential customers (visitors) as possible. Other considerations include determining hov much budget and effort should be expended to promote tourism in the off-season versus increasing the success of peak-season business. Many coastal communities compete with Carlsbad to entice visitors. These include: Santa Barbara, Ventura, Newport Beach, Long Beach, Coronado and San Diego. “Plcasc note Illat Illere is a growing need for a “Visitors Information Center” in south Carlsbad. REACHING THE MARKETS Note: Advertising in a particular publication or attending a travel show may impact several markets at once. Los Angeles Market 1. Participate in Orange County Travel Show Jan 31 - Feb 1,1998 2. Participate in Los Angeles Travel Show April 4 - 5,1998 3. Advertise in March, April, May, October issues of Orange Coast Magazine 4. Advertise in San Diego Getaway sections of Orange County Register during March - May and October - December. 5. Advertise in Sax1 Diego Getaway sections of Riverside Press Enterprise and San Bernardino Sun during March - May 6. *3 Advertise in the November, January, March issues of Valley Magazine (San Fernando region) Arizona Market 1. Participate in Travel Show Feb 27 - 28,1998 2. Advertise in May issue of Phoenix Magazine 3. Advertise in March, April, May issues of Tucson Lifestyle Magazine 4. Advertise in March, April, May issues of Arizona Senior World newspaper. 5. +?+ Advertise in San Diego Getaway sections of Arizona Daiiy Star (Tucson) in March - May 6. .+:? Advertise in San Diego Getaway sections of 'Arizona Republic / Phoenix Gazette in March - May *:* Ncw Programs 1 4 .1 .. ' ,' 0 a 0 General Southwest and Beyond Market 1. Operate Internet web page to communicate with the world market. 2. Conduct pro-active program to bring travel writers to Carlsbad. 3. Advertise in California Visitors Guide (annual) 4. Advertise in San Diegan (annual) 5. Advertise in San Diego Visitors Guide (annual) 6. Advertise in Sunset Magazine when they feature San Diego (twice annually) 7. Advertise in Fall and Spring issues of Vacations Magazine 8. Advertise in Fall and Spring issues of Travel 50 & Beyond Magazine 9. +:+ Advertise in March, April, October issues of Westways Magazine (AAA So CA) 10. +3 Advertise in'March, April, October issues of Via Magazine (AAA No CAI 11. +:+ Advertise in San Diego Getaway sections of Palm Springs Desert Sun during March - May 12. *:* Advertise in San Diego Getaway sections of Las Vegas Review - Journal during March - May 13.8 Advertise in Travel America when they feature San Diego (twice annually) 14. *:+ Advertise in similar magazines when they feature North County or the San Diego region. These include airline magazines, Travel & Leisure Magazine, National Geographic Traveler, etc. e Travel Professional and Group Market 1. Participate in Calif Travel Market, San Diego, March '98 *3 New Programs 2. Participate in Pow Wow, Chicago, June '98 3. Participate in Anwicaa Airlines Destination Travel Shows 4. *:* Make annual presentation to reservation agents at American Airlines Reservation Center in Tucson. Note: Other shows listed elsewhere also are aimed at the travel professional, Le.; ITB Berlin, World Travel Market, London, Japanese Tour Operator Reception and all consumer shows, i.e.; Orange County, Phoenix and LA have a portion of time restricted to travel professionals. 5. Advertise in Calif Travel Planner's Guide (annual) 6. Advertise in San Diego Travel Planner's Guide (annual) 7. Advertise in the following publications when they feature San Diego: Corporate & Incentive Travel Group Travel Leader Meetings in the West Successful Meetings Travel Agent ._-.' Travel Weekly ,' Other publications, listed elsewhere, are also read by travel professionals. 7. Organize and conduct familiarization tours for travel planners, group ., , ,,;2.: tour leaders etc. 0 European Market 1. Participate in ITB Travel Show Berlin March '98 2. *:+ Distribute 20,000 German Language brochures through Schotte Media Partners 3. *:* Participate in World Travel Market, London Nov '98 4. *:* Print 5,000 smaller English Language brochures Asian Market 1. Participate in Japanese Tour Operator Reception, LA, Sept'98 *:+ Ncw Programs 3 i ; .I *x 0 e 2. e3 Advertise in Japanese language California Travel Guide that is distributed throughout Japan (annual) Canadian Market 1. Participate in Canadian Sales Mission, or travel show in Vancouver, Sept 98 2. Participate in the California Dream Days promotion OTHER RESPONSIBILITIES Operate Visitors Center 1. Install new phone system to better serve the public (The current system was a used phone system that was donated to the ConVis in 1985). 2. Purchase a new fax machine (The current fax was a used fax donated by the Oceanside Chamber of Commerce). 3. The computer purchased in 1996 does not have a printer. 4. e3 With an anticipated attendance of 1.8 million people annually to LEGOLAND, there is a need for an information kiosk near LEGOLAND to steer the visitors to the Company Stores, Plaza Camino Real, the Village and away from residential areas. 5. e:. Man a kiosk at the Flower Fields during March - April. Promote Community Events 1. Be a sponsor and promote the San Diego Marathon, Jan '98 2. Be a sponsor and promote the Carlsbad 5000, March '98 3. Promote the Carlsbad Flower Fields 4. +:e Be a sponsor and promote the German Film Festival, March'98 5. Sponsor and promote the Volksmarch, April '98 e:e New Programs 4 6. Promote the Village Faire, May & Nov ’98 7. Promote the Carlsbad Triathlon, July ’98 8. Promote the Jazz in the Park series, June - Aug ‘98 9. Promote the Toshiba Tennis Classic, Aug ’98 Regional Promotions 1. *:+ Coordinate a San Diego North Coast marketing program in cooperation with Del Mar, Solana Beach, Encinitas, Oceanside, and North County Transit District. ,2. +:+ Publish a North Coast brochure. Travel Writer Program 1. e!. Participate in the California Division of Tourism media blitzes to New York, Chicago etc. , , 2. Contact travel writers about Carlsbad’s attractions. Technical Tours 1. *:* Develop a series of tours through selected companies in the Carlsbad industrial area. ECO Tours 1. +:* Develop cooperative programs with Batiquitos Lagoon Foundation and Buena Vista Lagoon Foundation. 2. *:* Publish a Three Lagoons brochure Sister City Programs I. Develop more programs to support Carlsbad’s Sister City Committee. +:+ New Programs 5 . I *< '.. 0 0 I! a, - c, .c, a, 7s m 3 m J-r a, 73 m 3 73 a, u) 0 a a m 2 35 tn 0 0 v) E 2 2 3 m Q z 6) 0 0 c3 e3 m 0- 0 0 8 # cv L i? 3 fn C 0 Q $ .s =% u) cC .E v) .- 9 CZ UQ fn3 um ma, mtn g2 2; - 2Q bo d c3 # 0" g z - # z c -c U 0 2%: a,sTi3a, > o .v, Q .e F.mn$z +a,QUS GEsga, g E?$ $2 'ng Qm J3i--1(3 g 9 # W 8 2 69 Y! N3 .e 0 - -c m- .- mE B 2 *G=j =:z mmg 0 .o_ ," Oca, -J= > Wi-I- %!22 0 cc- fn- Lz 0" z5 0 8 3 e3 v) r! c .a, La, iiii zk Eg S% 5% (3Y a) .a_ 0, 2 te N 8 0" s Y a, c a,% a mg $5 a,= z: g (!)-Eon fn= 3 e v) :.sun c .- 0) L c 0. u w; g/z C,COv)O O &J $;O -I E=rra, pot? amozt- 0 E 9 or =EQr2 0, 0- z5 - 8 0" # 0-3 L 34 Q $$ - 0% cc OQ m .- coE a, On '002 ' c5 2 20 E!!: 3a-I 00 0" z L (I: 0 S Y u: C .- Y L y. C 7- > - - z: $,am2 -2.G 2E 2.G c 0 = v) :$.G 9 gLEP 02 X29 fn ~ocumc R0LLv)C c, a, m m =I m 2 .w r. L 9 0 0 0 0 0 0 c3 (v (v # # 0- 0" 0) C .- cn .- 5 z > fn 2 r: m a, > I- - c! O 0 9 F 69 - v) m L .- 0 fn 2fn Le 22 .- 3Q 255 3>> El l p?s LL lu 0 0 b €f3 0- v) c a, > W m 0 a, Q c - .- v) \c 0 c 0 .- c z 0 t? 0 0 0 te N 0" v) $ G I= 0 0 3 0 0 0 0 # (v 0- 0- te - tn Q r al e C m .- 2 n 0 C (I) 0 0 .- c a, E > 2 0 0 d (D te 0" -?- L c a, C 3 2 0 v) .- c .- > 1' ' 0 &lq &L 4 &pd& Chamber of Commerce Phone Calls /7 From Middle of February to Mav 400 calls per week (usually regarding the Flower Fields, Village Faire want to spend the summer in Carisbad) From Mav 15 - SeDtember 15 250 calls per week (what can we do in Carlsbad, where can we stay) October to the end of November 300-350 calls per week (Village Faire, Christmas activities) 1' ' 0 0 October 21, 1997 Mayor Claude "Bud" Lewis Carlsbad City Council 1200 Carlsbad Village Drive Carlsbad, CA 92008 Dear Mayor Lewis, You have received from your Finance Department a packet of information pertaining to the Carlsbad ConVis contract. Attached is an addendum to the packet, that will help you follow what our speakers will be talking about this evening. Sincerely, Executive Director Carlsbad Convention & Visitors hreaU P.O. Box 1246 ~Carlsbad, CA 92018-1246 (619) 434-6093 0 Fax (619) 434-6056 I/ ' 0 0 Convention and Visitors Bureal a x, r 0 e Carlsbad Convention and Visitors Bureau Officers and Board of Directors Chairperson - Nancy Nayudu Co-owner of the Pelican Cove Inn, San Diego’s premier bed and breakfast inn. Pric to this, she was a computer programmer. Vice Chairperson - Norine Sigafoose Owner/Manager, Seashore on the Sand. Former nursery owner and paralegal business owner. Director, Oceanside-Santa Margarita YMCA, Member, Carlsbad Rotary, Director, Carlsbad Boys and Girls Club. Treasurer - Hope Wrisley Owner, A World of Travel; Past President, Carlsbad Chamber of Commerce; Past Co-Chair, Carlsbad Village Business Association; Past chairman, ConVis Advisory Board. Past President, Carlsbad Rotary. Carlsbad Host of the Year Award, 1994. Secretary - Diane Scheer Founder, Monarch Financial Group. Past Co-Chair, Carlsbad Village Business Association. Secretary/Treasurer, Carlsbad Village Optimist Club. Directors: Rui Barros Regional General Manager for Sora Management, Inc. Currently operating the Ramada Inn Suites in Carlsbad as well as the Days Inn Suites in Palm Springs. Previously, General Manager of the Racquet Club of Palm Springs, a Hotel Del Coronado Resort. Anita Boeker Marketing Director, Carlsbad Company Stores. Previously with the San Diego Zoc and San Diego Wild Animal Park for more than eleven years. Carol DuDeck Director of Sales and Marketing of the Carlsbad Inn Beach Resort for the past nine years. Past Chairperson, ConVis HoteVMotel Committee. Past Vice President anc Membership Chairperson of Escondido political organization. Carlsbad Host of the Year Award, 1993. * .I. a 0 Eddie Maldonado Manager, Raintree Restaurant, 20 years in restaurant industry. Board of Directors, Carlsbad Chamber of Commerce, Board member for Carlsbad Companies on Camp Member, Carlsbad Rotary Club. Co-founder, Carlsbad Poinsettia West. Peder Norby Owner, Encinitas Danish Bakery. Past Chairperson, ConVis Advisory Board. Pa President, Carlsbad Rotary Club. Past member of the Carlsbad Housing/Redevelo] ment Advisory Commission. Board of Directors, Carlsbad Chamber of Commerce Board of Directors, Carlsbad Education Foundation. Carlsbad Host of the Year Award, 1991. Bill Parr Director of Sales & Marketing, La Costa Resort and Spa. Past President, San Die chapter of Hospitality Sales & Marketing Association International. Member, San Diego ConVis Sales Committee. Thirty-one years in hospitality industry. Jerry Rombotis Businessman. Past member Convis Advisory Board. Past President, Carlsbad Chamber of Commerce. Past President, Rotary Club. Past member of the Plannil Commission. Past member of the Master Plan Advisory Committee. Jim Samuels Director of Marketing, Four Seasons Resort, Aviara. Corporate Trainer for Four Seasons 4 Regent Hotels and Resorts on Sales and Marketing, Catering and Confc ence Services and Reservations. Board of Directors, Aviara Master Association, Board of Directors, University of California Irvine. Rick Smock General Manager, Best Western Beach Terrace Inn and Beach View Lodge. Distri Governor, Best Western International. Instructor in Hospitality and Hotel Manage ment, Past Chairperson, ConVis Advisory Board. Bonnie Tekstra Assistant Manager, Tamarack Beach Resort. Has been with resort for ten years. Previously was Membership Director of the Racquet Club of Palm Springs, Past Chairperson, ConVis Advisory Board. Carlsbad Host of the Year Award, 1992. A1 Wanamaker Owner, Al’s In The Village Cafe. Past Co-Chair, Carlsbad Village Business Asso tion. Rotarian of the Year, Carlsbad Hi-Noon Rotary Club. Small Business Advi! Committee, Hawaii Visitors Bureau. cvba\bdofdirs 1 *I ’ e 0 TOTREVENUES San Diego County Fiscal Year 1996/ 1997 LA MESA $457, SOLANA BEACH $256, VISTA $188: IMPERIAL BEACH $81, .- d SANTEE $71, POWAY $62. SAN MARCOS $55, LEMON GROVE $19, TOTALS $92,807, 4 I. 0 0 TOTREVENUES NORTH COUNTY Fiscal Year 1996/ 1997 DEL MAR $1,023, OCEANSIDE $694, ENCINITAS $541, ESCONDIDO $522, SOLANA BEACH $256.( . VISTA $18& . SAN MARCOS $55,1 . TOTALS $7,160, -I -0’ Q 4 n m 2 8 4 u * H El, m 5 F z kl M 0 b b eww mmm Wrnd mmm 111 *** kkk UNU I I I I I I I I I I I I 11 , I I I I I 1 I I 1 i I I i ~ I ! r I I I II i I I 1 1 I I , 0 0 0 0 0 0 I 0 0 0 0 0 0 0 0 0 0 0 0 0 0 In 0 0 0 0 In 0 In 0 0 0 0 d d m m 0 In 0 cu cu v- 7- In 0, 0, 0, 0, 0, 0, 0, 0, 0, Ob -.A <y4y It, b Qh 11 -.4\ %\ *e\ 4oq +( 4Q\ #$ *y +% 0 -.\ ?A . -7 + 0 0 Carlsbad ConVis Advertising Schedule August 1, 1996-October 31,1997 Publication Size Circulation Guides California Visitors Guide 1/6 pg color 400,000 California Travel Planner’s Guide 1/6 pg color 85,000 Meetings Guide to the West listing 28,000 San Diego Visitor’s Guide 2/3 pg color 250,000 San Diegan 1/2 pg color 185,000 Travel Industry Directory listing Western Association News CVB Directory listing h A A A A A A S C A C Magazines Alaska Airlines Magazine LA Magazine Orange Coast Magazine Phoenix Magazine San Diego Magazine Sunset Magazine Successful Meetings Tucson Lifestyle Magazine Travel Agent Magazine Travel 50 & Beyond Vacations Magazine 1/6 pg b/w 1/6 pg b/w 1/6 pg b/w 1/4 pg color 1/3 pg b/w 116 pg b/w 112 pg color 116 pg b/w 1/6 pg b/w Full page b/w 1/6 pg b/w 1/6 pg b/w 1/12 pg color 1/12 pg color 135,000 175,000 40,000 43 ,000 55,000 340,000 30,000 - 32,000 250,000 134,000 360,000 C C Ji h C h A h C h J1 C n S A h S h S F F F 4 C) ’ 0 -2- a Newspapers Arizona Senior World Los Angeles Times 5 inch b/w 275,000 4 inch b/w 1,362,000 Orange County Register 10 inch blw 418,700 4 inch b/w Riverside Press Enterprise 4 inch b/w 180,000 San Bernardino Sun 4 inch b/w 98,000 Television 30-second commercial on ESPN--3 times S1 A hi JI A A hi C C It hi h h h h h h h h h h P 6" 0 e' 5 c's h L m . 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