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Home My WebLink About1999-07-06; City Council; 15288; Carlsbad Convention and Visitors Bureaua B 23 % . . p 2 d 5 8 ilTY OF CARLSBAD - A&A BILL AB# h@8& m: MTG.T+$? CARLSBAD CONVENTION AND VISITOR’S BUREAU R EPORT FOR THE PERIOD ENDING April 30,1999. DEPT. ED CITYATTY. l CITY MGRa RECOMMENDED ACTION: Accept the Report ITEM EXPLANATION: On October 21, 1997, the City Council authorized the Mayor to execute a two (2) year agreement with the Carlsbad Convention and Visitor’s Bureau (CCVB) for community promotion purposes. The contract is for the period November 1, 1997 and will run through October 31, 1999. The total authorized contract amount for 1998-1999 is $370,000, including $120,000 for operation of the Visitor’s Center. Services CCVB will provide to the City, and that are specified in the contract, are as follows: A. Manage and coordinate a marketing program that positions Carlsbad as a prime destination in Southern California B. Generate awareness of Carlsbad in those geographic regions of the United States which provide the largest number of visitors to Carlsbad each year. C. Operate the Visitor’s Information Center. D. Provide familiarization tours/travel writer program. E. Promote local community events, including the San Diego Marathon, the Carlsbad 5000, the Carlsbad Triathlon, the La Costa Golf event, and the Toshiba Tennis Classic. F. Develop private funding for advertising co-op programs, central reservations fees, and other participatory fees to support a full-time, aggressive tourism marketing program. G. Establish a corporate/group sales incentive program. Each quarter, CCVB is required to provide the City Council with a report of its activity and expenses. CCVB has submitted their latest report summarizing their activities for the period February 1, 1999 through April 30, 1999 (EXHIBIT 1). CCVB Report Highlights: 1. The number of visitors served at the Carlsbad Visitor’s Information Bureau offices was up over 39% (3976 to 5515) from the same period last year. 2. The number of telephone inquiries were up by 21%(7292 to 8807) from the same period last year. 3. Through the CCVB internet web page and in response to advertisements, CCVB provided leads to hotels for meetings and conventions totaling more than 1339 room nights. 4. CCVB’s volunteer program provided an additional 1115.9 hours of service during the period. i PAGE 2 OF AGENDhBlLL NO. 1 fi 2 88 FISCAL IMPACT: The City’s Agreement, including funding adjustments, with the Carlsbad Convention and Visitor’s Bureau established $370,000 as the total amount of funding for the twelve (12) month period from November 1, 1998 to October 31, 1999. The contract includes $120,000 for operation of the Visitor’s Center, and $250,000 for programs. Payments from the City during this period totaled $89,913. The CCVB also raised an additional $22,684 from other sources that include hotel co-op ($18,549), regional partners ($2,915), and miscellaneous sales and partnerships ($1220). Expenditures for the period totaled $98,656. Visitor Center operations totaled $28,500 or 29% of the expenditures. Expenditures included $33,145 for Advertising, $26,766 for Brochures, $6,721 for Trade Show expenditures, and $3524 for The Travel Writer’s Program, Community Events, and Video production EXHIBITS: 1. Report from the Carlsbad Convention and Visitor’s Bureau for the period of February 1, 1999 through April 30, 1999, dated May 26, 1999. a-.. May 26,1999 Cynthia Haas Economic Development City of Carlsbad 2075 Las Palmas Carlsbad CA 92009 Dear Cynthia: Attached is the financial report and a synopsis of major activities of the Carlsbad Convention and Visitors Bureau for the period February 1 - April 30,1999. Some notable accomplishments are that the ConVis generated almost $1,000 a week from sources other than the city during this period. This does not include thousands of dollars of in-kind services provided by local businesses. The week prior to the Grand Opening of LEGOLAND our Internet website received more than 32,000 hits, up form its usual level of about 20,000 hits weekly. Since then, it has leveled back to around 28,000 - 29,000 hits weekly from people seeking information about Carlsbad. We have four phone lines into the bureau. According to our most recent phone bill, one of the lines, our 800 line registered 3,146 incoming phone calls in April. This is more than double the calls in April 98. If you have any questions, please call me. Please notify us when this will be placed on the Council Agenda so we can be present to answer questions. Sincere% Enclosure Carlsbad Convention & Visitors Bureau P.O. Box 1246 l Carlsbad, CA 92018-1246 (760) 434-6093 l Fax (760) 434-6056 www.carlsbadca.org Carlsbad Convention & Visitors Bureau Accounting of Funds For the Quarter Ended April 30,1999 For the Quarter ContracttoDate Cii of Carisbad County of San Diego Regional Partners Hotel Co-op Marketing Partnership Depot Sales Misc. Promotions Total 5 89,913.83 $ 181,187.65 2,914.62 2,914.62 18548.57 27944.67 164.51 164.51 1,055.20 1,696.30 $ 112,596.73 $ 213,007.75 Visitor Cent43r Operations Personnel: Management Staff Salaries Benefrts Payroll Taxes For the Quarter $ 2,501 13,330 970 5,200 Total Personnel $ 22,001 s 44,432 OVMhWd: W&ties Outside Services MaintIRental Equipment Allocation Dffice Supplies Postage Travel Insurance Conferences Memberships Telephone Items for Resale Ml. Fees 895 625 738 113 281 31 409 1,102 1,578 883 897 447 Total Overhead J Equipment Purchases: Items Cost 7,999 $ 15,568 Total Equipment Total Visitor Centsr Operations: $ 30,006 $ 60,000 f 5,276 26,755 1,951 10,450 1,428 1,471 978 113 1,133 432 809 1,483 3,343 1,333 2,224 550 271 E:\ConV~\Fiiancial Reports\Quarterty RepotiConvis Accounting of Funds Apr 36 99 Y AdvertitinglPmnoting Events: Management Allocation Equipment Allocation Ads Production Costs Promotion Telephone/Postage Supplies Subtotal Trade ShowsffAM trips: Management Allocation Booth Fees Travel Costs Fhhl Expenses Equipment Allocation Telephone/Postage Supplies Subtotal Brochures: Management Allocation Equipment Allocation Design 8 Printing Subtotal Video/CD-ROM: Management Allocation Production Costs Subtotal Consul Management Allocation Fees Subtotal Marketing Paftnership Subtotal Total Program Expendiires Total Period Expenditures: Program Expenditures Accounting of Funds For the Quarter Ended Apr 30,1999 TOTAL EXPENSES For the Quarter ContracttoDate $ 8,000 $ 17,000 . 23,648 1,665 1,200 $ $ 8,000 475 3,846 922 6,701 800 9 $ 1,570 * 16,524 $ s - t s s 7,760 $ 34,513 20,744 18,094 7,760 s 81,111 s 111,111 39,947 4,572 2,500 2,900 1,600 S s 15,000 5,050 6,871 1,006 6,701 100 1,316 S $ 3,859 16,736 s 68,519 36,044 20,595 $ s $ $ 7,760 S 7,760 s 132,916 S 192,918 E:\ConVis\Finandal Reports\Quarterfy ReportKonvis hccounting of Funds Apr 30-I 999 .- .’ ’ Visitor Information Summary February 1,1999 - April 30,1999 February CA resident Visitors This Last Year Year 1,129 878 March 1,693 1,470 3 months total 5,513 3,976 Out of CA Visitors This Last Year Year 988 I, 145 1,346 1,419 1,770 1,457 4,104 4,021 Above figures represent one member of family and/or group. Foreign Visitors This Last Year Year 205 I19 202 I52 270 172 677 443 Total for Month This Last Year Year 2,322 2,242 3,241 3,041 4,731 3,257 10,294 8,440 Phone inquires This Last Year Year Mail outs This Last Year Year Travel Agent Mail outs This Last Year Year February 2,333 2,201 637 744 256 203 I March 2,901 2.569 1,545 I, 757 186 April 3,673 2,522 1,418 1,539 185 3 months total 8,807 7,292 3,600 4,040 627 609 CV/financial reports/quarterly report/activities/ Visitor Information Summary chart Programs to Attract Groups During this three-month period, we advertised in several publications aimed specifically at travel professionals including tour operators and meeting planners. These were: Association Meetings magazine Medical Meetings magazine Meetings Guide to the West Meetings In the West magazine Travel Industry directory Travel Agent magazine Western Association News CVB directory On February 16 Diana Aaron accompanied by Rebecca Stevens, Andersen’s Inn and Stacey Loo, LEGOLAND, visited three receptive tour operators in Los Angeles. They provided snacks and briefed the staffs on Carlsbad’s attractions. On March 15, Diana Aaron worked with Mara McSparran, LEGOLAND, to give a familiarization tour for a group of tour operators from Canada. On March 6, Diana Aaron assisted in a familiarization tour of LEGOLAND by a group of Japanese tour operators. In late March, ConVis staff assisted Elite Racing (Carlsbad 5000) secure volunteers for the weekend event. We promoted the event at travel shows, in our press releases and on our Internet web site. On April 12-14 Carlsbad had a booth at California Travel Mart in Anaheim. This travel show, sponsored by the California Division of Tourism was limited to overseas tour operators. Through our Internet web page and in response to our advertisements, we provided viable leads to hotels for meetings and conventions totaling more than 26,844 people, requesting 1,339 room nights. Most groups were requesting meeting spaces. Names are available upon request. These are in addition to the individuals who inquired in response to our advertising programs. -. ADVERTISERS INQUIRES Feb 99 Mar 99 Apr 99 IAAA I I I 51 12 I 71 1 Arizona Daily Star 26 1 CA Travel Planners Guide 12 11 16 Calif Tourism Visitors Guide 77 259 164 Corp Meetings & Incentives 50 50 Internet 45 92 185 LA Times Magazine 5 4 26 1 LEGOLAND insert 154 I 76 I Los Angeles Magazine 2 Meetings in the West 1 12 1 No Recollection 192 313 266 Orange Coast Magazine 8 6 2 Orange County Register 1 8 Riverside Press Entemrise 15 26 SD Visitors Guide 198 9 260 Sunset Magazine 33 2 2 Travel 50 & Bevond 2 1 Travel & Leisure 51 Travel Agent Magazine 10 20 14 Tucson Lifestyle 2 5 4 1 TV 61 91 [ Quick Guide 31 I VOLUNTEER HOURS I I IFEB 99 lM~B99 1~~~99 ITotal I Lavem Anderson Carmen Bontemos Bruce Broke _--___ - I ..-- -.-- -.- - Jr I 11.251 9.5ol 4.001 24.751 ICathy Broker I 12.001 lO.OOl 6.001 28.001 Luana Callaway Mildred Cooaer ,-- --- -- . ma\,:*- June U~YILU I 8.00 8 001 -.-- 8.001 24.00 I 6.00 -.-- 9.001 8.001 -.--, 23.00 I I r) 7rl L.,JI c) 7rl L.IiJI E nnl “.U”I 44 cn I I.il”I Mary Fischer 13.00 17.00 6.00 36.00 Emily Gray I 5.00 15.50 14.50 35.00 Gene Hansen 9.50 10.00 2.00 21.50 Morris Hayes Gladys Hayes Lee Hyland Dan Jensen Adeline Kane KayKarins I ._-.---- Manr r Ann Kennedv 8.00 14.00 5.00 27.00 9.25 15.50 1350 38.25 6.00 6.00 8.00 20.00 I Il.OOl lS.OOl 12.00 38.00 I 25 751 _-.. - 28.251 --.-- 12.15 66.15 I 8.001 lO.OOl 6.00 24.00 T 6.001 S.OOl 12.001 26.001 Jacque Loomis 8.00 10.00 2.00 20.00 Cynthia McPherson 25.00 13.50 14.00 52.50 Karen Madsen 8.00 IO.50 6.00 24.50 Fran Miller I 14.00 13.50 6.00 33.50 Betty Morel I Dick Morel I I lO.OOl 13.001 6.001 1 I.001 21.001 4.001 Paul MorettT 11.00 11.00 Helmut Ohnesorge 8.00 8.00 8.00 24.00 Bob Pollock 4.00 15.50 8.00 27.50 Jan Pollockl 9.00 14.50 12.50 36.00 Edie Powell I Donna Saunders .--_- John Seufel _ rt Jenny Snelsor 1 Frank Stasio DeeDee Stevens Leslie Tanner Helen Thomasan Marv Trol I IO.751 16.001 5.501 32.25 I I I 7 501 .-- 2.001 -.-_ 9.50 I I 10.00l 6.001 16.00 I 6.001 lO.OOl 6.001 I 6 onl I 22.001 -.-- I I I 6.001 -_- - I 10.5ol 7.501 18.001 I I 4.00 13 nnl IL*““1 1475 10.501 -.._---_. I . . . - -.-- _.-- --.-- lson I 47.001 19.5ol 22.501 89.001 Tracy Trousset 4.00 4.00 Lydia Vrielink 16.00 29.25 21.00 66.25 TOTALS I 374.00 441.25 300.65 1115.99 ACTIVITIES February 1 - April 30,1999 Feb Feb 1 Feb 4 Feb 5 Feb 5-7 Feb 9 Feb 9 Feb 9 Feb 10 Feb 10 Feb 11 Feb 12 & 14 Feb 15 Feb 16 Feb 17 Feb 17 Feb 18 Feb 18 Approach, the in-flight magazine for Reno Air, had a feature article about Seashore on the Sand beach condos. The article resulted from a visit to Carlsbad by the editor in September. Staff organized and attended a welcoming reception for the new Karl Strauss restaurant. The reception, held at the home of Peder Norby was attended by more than 200 people. Steve Link was the featured speaker at a workshop at City Hall in Encinitas on tourism promotion. The workshop was attended by 60 civic leaders and was hosted by Mayor Sheila Cameron. ConVis Staff assisted a travel writer from Canada compile information on Carlsbad. Diana Aaron manned the Carlsbad booth at the Orange County travel show. Also working in the booth were Mara McSparron, LEGOLAND and Sonia Kustes, Ramada Inn Suites. Steve Link and TJ Stroben, our Cal State San Marcos intern, took a travel writer from London on a tour of LEGOLAND. Steve Link and Diana Aaron met with representatives of the Flowers Group (advertising agency) to develop a new image in our promotional literature. The South Carlsbad Visitor Center committee held a meeting with Bill Herrick, Inns of America, about possible sites for a Center. ConVis volunteers were treated to a tour and lunch at San Luis Rey Mission. ConVis staff attended Eileen Olson’s annual “Love In” for visiting snowbirds, hosted by Beach View Lodge. Steve Link met with an official from Ecuador who was here researching ways communities promote tourism. ConVis staff and volunteers attended a play at the Old Globe theatre in Balboa Park. The 40 free tickets (value $1,200) were donated to the ConVis by a benefactor. The ConVis marketing committee met to discuss the new image in our promotional literature. Diana Aaron, accompanied by Rebecca Stevens, Andersen’s Inn and Stacey Loo, LEGOLAND visited three receptive tour operators in Los Angeles. They provided snacks and briefed the staffs on Carlsbad‘s attractions. The appointments were arranged by ConVis. The February meeting and luncheon of the Hotel/Motel committee was hosted by LEGOLAND. ConVis hosted a meeting of the North Coastal Marketing Group (Solana Beach, Encinitas, Carlsbad and Oceanside). They approved the design of a new display to promote the four communities. ConVis volunteers took a hotel familiarization tour of Beach Terrance Inn, Seashore on the Sand, Sea Breeze Condos and Beachwalk Villas. The Board of Directors met. Feb 22 Feb 24-28 Mar Mar Mar4 Mar 5 Mar5 Mar S-11 Mar 6 Mar 10 Mar 12-13 Mar 13 Mar 15 Mar 15-20 Mar 16 Mar 16 Diana Aaron escorted the editor of Lighthouse magazine on a tour of LEGOLAND, Company Stores and the Village. Lighthouse magazine is a Japanese language publication, printed in Los Angeles. They also discussed a Carlsbad promotion with the winning family receiving a two- day vacation in Carlsbad. Diana Aaron and TJ Stroben worked every day at the Andersen Consulting Golf Championships at La Costa Resort and Spa, assisting the score of media covering the event. ConVis coordinates with Hue11 Howser to air the California Gold program that features the Flower Fields on PBS stations statewide every March. This year, a message was added to the program to call the ConVis 800 phone number for information. Approach, the in-flight magazine for Reno Air, had a feature article about LEGOLAND. The article resulted from a visit to Carlsbad by the editor in September. ConVis volunteers toured the Flower Fields, Carlsbad Chamber of Commerce, Carlsbad Company Stores and Andersen’s Inn. Diana Aaron worked with Mara McSparran, LEGOLAND, to give a familiarization tour for a group of tour operators from Canada. Diana Aaron represented the ConVis at the Carlsbad Chamber of Commerce Annual Dinner at La Costa Resort and Spa. Steve Link manned the Carlsbad booth at ITB, the travel show in Berlin. Also working in the booth was Rick Smock, Beach Terrace Inn. ITB is the largest travel show in the world with more than 7,000 exhibitors representing 185 nations. More than 120,000 people attended the show. Diana Aaron assisted in a familiarization tour of LEGOLAND by a group of Japanese tour operators. This was followed by a luncheon at Bellefleur Restaurant co-hosted by Carlsbad ConVis, San Diego North ConVis and Company Stores. TJ Stroben, the ConVis intern from Cal State San Marcos, met with the public relations staff at Callaway Golf and toured the plant. Diana Aaron manned the Carlsbad booth at the Phoenix travel show. Also working in the booth were Carol DuDeck, Carlsbad Inn and Sonia Kustes, Ramada Inn Suites. ConVis staff arranged for a writer for the Sacramento Bee to visit Carlsbad. Staff provided her information for her feature. Steve Link was interviewed by KDCI-TV on the impact of LEGOLAND on Carlsbad’s hospitality industry. ConVis volunteers worked at LEGOLAND all week prior to the Grand Opening, greeting VIPs who were invited to a preview visit of the park. Steve Link was interviewed by the North County Times on the economic impact of LEGOLAND. A five page feature on Carlsbad was published in Lighthouse magazine. The feature resulted from the writer’s visit on Feb 22. Mar 17 Mar 17 Mar 18 Mar 19 Mar 19-21 Mar 20 Mar 21 Mar 22 Mar 24 Mar 27 Mar 27-28 Mar 30 Mar 30-3 1 Mar 31 Apr 1 Apr 1 Apr 1 Apr 7 Anna Maria Pasta of Elite Racing (Carlsbad 5000) and Michael Ferrar, owner of PAL Shuttle were the featured speakers at the March Hotel/Motel Committee meeting. The meeting was hosted by NAMM. Steve Link was interviewed by KNSD-TV channel 7/39 San Diego, on the community’s anticipation of the opening of LEGOLAND. ConVis staff visited LEGOLAND on Hospitality Industry Day to preview the park. Diana Aaron assisted the LEGOLAND public relations staff on Media Day at the park. Steve Link manned the Carlsbad booth at the Denver Travel Show. Also working in the booth were Carol DuDeck, Carlsbad Inn and Shirley Barrie, Beach Terrace Inn. The week prior to the LEGOLAND Grand Opening the hits on the Carlsbad web site increased from its normal 20,000 hits to 32,000 hits. A feature on Carlsbad was published in the Sacramento Bee. The feature resulted from the writer’s visit on March 13. The Nominating Committee met to discuss new offrcers for FY 99-00 and considering people to replace board members who are completing their terms. The editor of Quick Escapes, a travel guide, visited Carlsbad, Diana Aaron gave her a tour of LEGOLAND and the Village. Grand Pacific Palisades Resort provided her a camp room. Besides the travel guide she is preparing to feature Carlsbad in several other publication. Steve Link gave a writer from La Opinion, the Spanish language newspaper published in Los Angeles, a tour of Carlsbad. ConVis staff assisted Elite Racing (Carlsbad 5000) secure volunteers for the weekend event. ConVis staff and volunteers operated the Beer Garden on Sunday. Steve Link met with representatives of Hi Tek Multimedia, the company selected to produce Carlsbad’s CD-ROM, to discuss production and content. Diana Aaron Escorted a writer form Orange Coast Women magazine on a two-day fact finding trip to Carlsbad. They toured LEGOLAND, Company Stores, the Village, etc. She also plans to submit articles to other publications. She was hosted by Andersen’s Inn. The Board of Directors met. Steve Link was the featured speaker at the Carlsbad Rotary Club. Diana Aaron escorted a writer from San Diego Senior magazine on a tour of Carlsbad. The writer was hosted by Inns of America. Steve Link met with a representative of Amtrak to discuss an Amtrak package tour of LEGOLAND that Amtrak can include in their tariff books and promote nationwide. The concept includes riding to Oceanside on Amtrak and transportation on the PAL Shuttle to LEGOLAND and/or one of two hotels, Andersen’s Inn or Grand Pacific Palisades Resort. ConVis staff attended the grand opening of Grand Pacific Palisades Resort. . ,. ’ Apr 8 Apr 12-14 Apr 15 Apr 17-18 Apr 17-18 Apr 19 Apr 20 Apr 21 Apr 22 Apr 23 Apr 24-25 Apr 27 Apr 28 Apr 20-30 APr The ConVis organized a reception to introduce the public to PAL Shuttle. It was held at the Coaster station at 7:30 am. It was attended by more than 50 people including three members of the City Council Steve Link manned the Carlsbad booth at Calif Travel Mart in Anaheim. This travel show sponsored by the California Division of Tourism is limited to overseas tour operators. Also working in the booth were Rebecca Stevens, Andersen’s Inn and Sonia Kustes, Ramada Inn Suites. Diana Aaron and two ConVis volunteers, Mary Trolson and Laveme Anderson attended a special volunteer appreciation luncheon at La Costa Resort and Spa. For the ninth year, ConVis sponsored a Volksmarch. The 10K walk began and ended at the Old Depot. About 300 people from throughout the world participated in the walk. ConVis staff and volunteers manned a table at the Flower Fields. We handed out about 500 brochures to tourists. This was Diana Aaron’s last day at ConVis. After more than three years, at the bureau, she accepted the corporate sales position at the new Marriott Residence Inn that opens in June. Steve Link attended a meeting of the Hospitality Industry Advisory Board for Mira Costa Community College. He is a member of the board. Sue Mason, International Visitor Information Center Manager and John Reyes, VP of Sales, San Diego ConVis were the featured speakers at the April Hotel/Motel Committee meeting. The luncheon was hosted by Carlsbad Inn. Steve Link escorted a writer from the New Haven Register on a tour of Carlsbad. He was hosted by Grand Pacific Palisades Resort. Breakfast was hosted by the Daily News Cafe. Steve Link conducted a joint meeting with representatives of Hi Tek Multimedia and JM Television on the video scenes that will be produced for Carlsbad’s CD-ROM. Steve link participated in the La Travel Show. Rather than man a Carlsbad booth, Steve registered the booth as San Diego’s North Coast. Representative of the Solana Beach, Encinitas and Oceanside chambers of commerce helped man the booth. Their organizations each paid their portion of the booth fee. Steve Link met with representatives of the Flowers Group to discuss the design of future ads and literature. The board of directors met. A total of 3 1 applications/resumes were received for the public relations director position. Almost all were interviewed once and nine were selected for a second interview. The second interviews were conducted by five board members on April 29-30. The ConVis has four phone lines, One of them, the 800 phone line logged 3 146 incoming calls in April (according to the phone bill). This is more than double the number of calls in April 98. Curlsbad Business Journal l Februav, 7 999 Hetel/Motel Committee briefed on beach erosion I ‘,blestone beaches are not .?- Ily unsightly, they cost the Carlsbad economy hundreds of But, during the summer of 1998, only about 10 percent booked a return visit. The typical com- thousands of dollars as tourists select other vacation destinations with sandier beaches. Sand erosion was the topic of the January meeting of the ConVis Hotel-Motel Com- mittee. The experiences related by Eric Friedrichsen, owner of Beachwalk Villas, were echoed by other beach hotels. Friedrichsen stated that during the summer of 1997, about 70 percent of his guests booked a return visit before they departed. ment, according to Friedrichsen, was that they were disappointed in our beaches. The featured speakers at the meeting were Steve Aceti, Field Director for the Califor- nia Coastal Coalition and Steve Jantz, As- sociate Engineer for the City of Carlsbad. Aceti reported on beach erosion actions being taken on the county, state and national level. Jantz talked about the challenges of replenishing Carlsbad’s beaches. They were optimistic that funds would become available in about a year for a sand replenishment program. One option would be to use a barge to pump sand from a few hundred yards offshore and spread it on the beaches. Unfortunately, because of a lack of funds and approval permits, nothing can be done to relieve the situation in time for this summer’s tourist season. The ConVis has joined the California Coastal Coalition to support efforts to re- plenish sand on Carlsbad’s beaches. ;- -T’S NE WJ . . . :.:j 7. ,:; ..: in the Village . . . . . . ; ;, _ :~: K’LLAGE BUSn’i’ESSASSOCLA77Oiv VOLUNTEERS MAKE TOUR- so they will return year after ISTS FEEL WELCOME year. Any merchant till tell you that it is just as important to build a clientele of repeat customers as it is to wn- tinually promote the busi- ness to new custcmers. This philosophy also is valid for the sty of Carfsbad. The Carlsbad hotels and Cat-sbad Conventicn and Visitors Bureau spend thou- sands of ddlars entidng tourists to visit Carl&ad. E?ut we also have to make sure visitors enjoy their stay The 40 vdunteers who each work a few hours a week in the Visitors I nformaticn Cen- ter in the Old Depot serve an important role in making tourists feel welcome. The volunteers assist the ConVis staff in greeting the many visitors who stop at the De- pot They answer questions about lodging, restaurants and things to see and do. The phones are always ring ing, too. please across the country who have seen ads or atides about Carlsbad phone for mme information. The small ConVis staff can be quickjy overwhelmed when several groups of tcur- ists arrive at the same time. And, since the Depot is open seven days a week, the staff is spread pretty thin. The volunteers find their duties rewarding and chal- lenging Sometimes tcurists spaak very little English or ask questions about activi- ties in San Diego. Occasion- ally, tourists have a problem that needs to be resdved. The vdunteers and staff pride them selves on answer- ing every question tourists have even it if has to do with the hours of operaticn of the Carlsbad Caverns. The 40 volunteers at ConVis are helping you build a dien- tel e of repeat customers. u =3 0 b’ bn u) aD cn cn a# b ‘cz Icr m = Q) u x a# E u# I- & 0 I . . * SATURDAY, MARCH 13,1999 L.A. BOUND - The Carls- bad, Oceanside, Solana Beach and Encinitas chambers will join forces to promote north coastal San Diego County at the Los Angeles Travel Show April 24 to 25 at the Los Ange- les Convention Center. Encini- tas Visitor Center’s Judy Cun- ningham will join Steve Link of the Carlsbad Con-Vis, Phyl- lis Hall of Oceanside cham- ber’s Visitor Information Cen- ter, and Elaine Tippett of Solana Beach to promote tourism for the four coastal cities. The four cities will share a booth and will be handing out city brochures about each of the communities on visitor activities and sites to see. WEDNESDAY, FEBRUARY lo,1999 ._- - - Carlsbad council approves increase in ConVis budget SANDRA HAZELTINE STAFF WRITER CARLSBAD -The Carlsbad City Council on Tuesday ap- proved a $127,000 budget in- crease for promoting Carlsbad’s tourism. The council approved the in- crease for the Carlsbad Conven- tion and Visitor’s Bureau 199% 99 contract by a 4-l vote. Coun- cilwoman Ramona Finial op- posed the increase, saying she did not feel the organization needed an increase at this time. The request came as ConVis officials hoped to increase funding for advertising and promotions, trade shows, brochures, and video and CD- ROM applications. Also, the or- ganization hopes to hire an ad- vertising consultant to help de- velop a “new look” for its brochures and advertisements, said Steve Link, ConVis execu- tive director, The advertising consultant concerned Councilwoman Ann Kulchin, since it was not ap- pro*.=?d under the organization’s original contract. “YOUI brochures are so pretty anyway, I couldn’t see why you (would) need an ad consultant,” she said In 1997, ConVis received a two-year agreement with the city to promote tourism and provide visitor services. The first year was approved for $237,000 but was boosted to $303,000 when ConVii officials introduced a “wish list” for in- creased funding. The contract’s second year was approved for $243,000, but ConVis officials again requested an increase to fW4fJl to carry out the wish . “One of the most important industries in Carlsbad is the tourism population,” said Councilwoman Julie Nygaard. “(Transient Occupancy Taxes) go directly to our general fund and they are a great help to the community~’ Although the council sup- ported the increase, both Ny gaard and Mayor Bud Lewis suggested ConVis look toward matching funds in the future when it requests an increase in its operating budget. , AROUND CARLSBAD The nanie is music to the ears It was first called Frazier’s Station after John A. Frazier, who dug a well in tX$nd cloudy wa- ter that seemed to ease the aches and pains of his rheuma- tism. Peo- ple started coming to town to try his healing spring wa- ter, and be- fore long the water was test- ed and proved almost identi- cal in taste to water from the famed Well No. 9 at Karls- bad, Bohemia. And, that’s how Carlsbad got it name. That was in the late 188Os, and soon after people from all over the United States and abroad came to Carls- bad. Over the years there have been a lot of attractions bringing people to our city. The Royal Palms Inn (now Fi- del’s), where Bing Crosby and his friends vacationed frequently; Ranch0 of the Spanish Daggers, Leo Carril- lo’s weekend retreat; the Twin Inns (Neimans), once a popular stopping place for travelers between Los Ange- - les and San Diego or Mexico; the Carlsbad Raceway; the Army and Navy Academy; The Flower Fields. And, of course, La Costa. Although it opened its doors in 1965, it didn’t be- come a part of Carlsbad until that area was annexed into the city in the early 1970s. And many events at La Costa brought in golfers, tennis players and hotel guests from around the world. The Tournament of Champions, the Davis Cup, the Bill Gar- gan Tournament of Fun, the Michelob Pro-Celebrity Ten- nis Classic, most of which were also televised, bringing SUNDAY, FEBRUARY 2 I,1999 the Carlsbad name into * homes far and wide. For years, the Snowbirds from Canada spent their winters in Carlsbad, groups have vis- ited from our sister cities in Japan and the Czech Repub- lic, researchers have traveled from the East to use the ge- nealogical department in our library, and our Convention &Visitors Bureau and our Chamber of Commerce have spread the good word from sea to shining sea. Yes, Carls- bad has been a highlighted spot on the map for years, most recently with the Four Seasons Aviara and the Wall Street of golf companies like Callaway and Taylor Made. That’s probably why so many Carlsbad residents are still puzzled about Legoland’s de- cision to delete Carlsbad and add California to its name. And, they are upset because Legoland officials didn’t have the courtesy to talk to beforehand or inform our city fathers about the change, the change that is not consistent with the names of the other parks, which use the city names of Billund and Windsor. Although Legoland’s stud- ies showed that our neigh- bors to the north, even in Or- ange County, don’t know where Carlsbad is, you have to wonder whether the peo- ple being questioned had just dropped out of their spaceship from Mars or lived like hermits in the hills. It would be interesting to know whether the respondents could pinpoint Billund or Windsor. Legoland officials made their decision, and whether or not we under- stand the reasoning, we have to live with it, just like Legoland has to live with the decision made by the city council not to change Can- non Road to Cannon Roadnegoland Drive. Hope- fully, wounds will heal when Legoland brings to our city more jobs, more money, more business and more happy vis- itors. And, hopefully, wounds will heal when the thousands and thousands of Legoland visitors find Carlsbad and Legoland California without getting l!st. North Coast News Encinitas Chamber of Commerce 138 Encinitas Blvd. Encinitas, CA 92024 En6initas Vieitor Cmttlerta Fbrtieipate in L.A. Travel fjhow The Encinitos Visitors’ Center will be joining with C&bad, Oceanside and Solana Beach to participate at the Los Angeles Times Travel Show April 24 -2.5, 1999, at the Los Angeles Convention Center. Last year consumer attendance was 22,013 with trade attendance 1,551. Judy Cunningham, CEO of the Encinitas Chamber of Commerce & Encinitas Visitors’ Center, will be joining Steve Link of Co&bad, Phyllis Hall of Oceanside and Elaine Tippett of Solana Beach to promote tourism to the four coastal cities. Judy Cunningham was in banking for 22 years before she ioined the Encinitas Chamber in 1980. Judy was President of the Chamber of Commerce in 1987, and accepted her position as Executive Director in 1994. In 1998 Judy became the CEO of the Encinitas Chamber and Visitor Center. The Visitor Center wants to market the wonderful areas to visit in Encrnitas. As Judy says, “We want people to discover this hrd- den jewel between Los Angeles and San Diego - Encinitas.” The four direc- tors have worked together the past cou- ple years in an effort to promote tourism as the North Coast Marketing Group. The North Coast Marketing Group worked last year together to promote “The Coaster Brochure.” Pete Aadland, of the North County Transit District, worked with the group to put together a brochure to market the Idea of tourrsts taking the Coaster frcm San Diego up +o the Son Diego North County coostcl cities The brochure, “Son Diego North County Beech Trotn. ’ 1s very coiorfui and has been very effecrrve throughout Southern California Judy said the four cities WIII shore o oooth and will be handing out city brochures about each ci the cities cn things for vrsitors to see and do I- I 1 L L ‘yj E t 2 .o > ‘5 :+ -Q e -r Q c w’p : g u.o< : au E ; i gggz i!.u e 0 6 w”r ;” Q ,A0 : : : : : :: i : : : : : : : : : : : : : : : : 252 -;rL;, c-4, y> 25 %b l H1 ‘I x 3 i l ’ . . 0 h - cc r PI d a Lz 6 G d.rC 0 s* 3’ 0 E 3 E 0 & .- a 8 % Q) E n z s 0 c3 W Cudsbad Business Journal l Februaw, 7 999 Wotel/Motel c 3 ‘.blestone beaches are not c* rly unsightly, they cost the Carlsbad economy hundreds of Committee briefed on beach erosion But, during the summer of 1998, only about 10 percent booked a return visit. The typical com- ment, according to Friedrichsen, was that they were disappointed in our beaches. They were optimistic that funds would become available in about a year for a sand replenishment program. One option would . _ Sand erosion was the topic of the January The featured speakers at the meeting were meeting of the ConVis Hotel-Motel Com- Steve Aceti, Field Director for the Califor- mittee. The experiences related by Eric nia Coastal Coalition and Steve Jantz, As- Friedrichsen, owner of Beachwalk Villas, sociate Engineer for the City of Carlsbad. were echoed by other beach hotels. Aceti reported on beach erosion actions Friedrichsen stated that during the summer being taken on the county, state and national of 1997, about 70 percent of his guests level. Jantz talked about the challenges of booked a return visit before they departed. replenishing Carlsbad’s beaches. be to use a barge to pump sand from a few hundred yards offshore and spread it on the beaches. thousands of dollars as tourists select other vacation destinations with sandier beaches. Unfortunately, because of a lack of funds and approval permits, nothing can be done to relieve the situation in time for this summer’s tourist season. The ConVis has joined the California Coastal Coalition to support efforts to re- plenish sand on Carlsbad’s beaches. : : ,.;. IFi31AT’S NE WLIi B /j F .: .- .-. .. I .‘I . . l,.\ I : .: - : .: ,. :. ; _ :.,_. : ._ :.,.‘. ;: _ ‘, .,: .; lXLLAGE BUS~SSASSOCLAZ7ON VOLUNTEERS MAKE TOUR- ISTS FEEL WELCOME Any merchant will tell you that it is just as important to build a dientele of repeat customers as it is to con- tinually promote the busi- ness to new custcmers. This philosophy also is valid for the sty of Car&bad. The Carlsbad hotels and Carlsbad Convention and Visitors Bureau spend thou- sands of dollars enticing tourists to visit Cartsbad. But we also have to make sure visitors enjoy their stay so they will return year after year. The 40 volunteers who each work a few hours a week in the Visitcfs Information Cen- ter in the Old Depot serve an important role in making tourists feel weicome. The vdunteers assist the ConVis staff in Beeting the many visitors who stop at the De pot They answer questions about lodging, restaurants and things to see and do. The phones are always ting- ing, too. please across the country who have seen ads or at-tides about Cansbad phone for more information. The volunteers and staff The small ConVis staff can be quickly overwhelmed when several @-oups of tour- ists amve at the same time. And, since the Cecot is pride them selves cn answer- ing every question tourists have even it if has to do with the hours of operation of the Carlsbad Caverns. open seven days a week, The 40 vdunteers at ConVis the staff is spread pretty are helping you build a dien- thin. tele of repeat customers. The volunteers find their duties rewarding and chal- lenging Sometimes tourists speak very little English or ask questions about activi- ties in San Diego. Cccasion- ally, tourists have a problem that needs to be resolved. = a c) x a E cn n n 3 0’ I I a3 J NOKJXCOUNTYT~~ SATURDAY, MARCH 13,1999 L.A. BOUND - The Carls- bad, Oceanside, Solana Beach and Encinitas chambers will join forces to promote north coastal San Diego County at the Los Angeles Travel Show April 24 to 25 at the Los Ange- les Convention Center. Encini- ’ tas Visitor Center’s Judy Cun- ningham will join Steve Link of the Carlsbad Con-Vis, Phyl- lis Hall of Oceanside cham- ber’s Visitor Information Cen- ter, and Elaine Tippett of Solana Beach to promote tourism for the four coastal cities. The four cities will share a booth and will be handing out city brochures about each of the communities on visitor activities and sites to see. -- -----. - WEDNESDAY, FEBRUARY 10,1999. .-- -- -_ Carlsbad council approves increase in ConVis budget SANDRA HAZELTtNE .%~ff WMTER CARLSBAD -The Carlsbad City Council on Tuesday ap- proved a $127,000 budget in- crease for promoting Carlsbad’s tourism. The council approved the in- crease for the Carlsbad Conven- tion and Visitor’s Bureau 1998- 99 contract by a 4-1 vote. Coun- cilwoman Ramona Finial op- posed the increase, saying she did not feel the organization needed an increase at this time. The request came as ConVis officials hoped to increase funding for advertising and promotions, trade shows, brochures, and video and CD- ROM applications. Also, the or- ganization hopes to hire an ad- vertising consultant to help de- velop a “new look” for its brochures and advertisements, said Steve Link, ConVis execu- tive director. The advertising consultant concerned Councilwoman Ann Kulchin, since it was not ap- pro-.-d under the organization’s original contract. “Your brochures are so pretty anyway,, couldn’t see why you (would) need an ad consultant,” she said In 1997, ConVis received a two-year agreement with the city to promote tourism and provide visitor services. The first year was approved for $237,000 but was boosted to $303,000 when Con% officials introduced a “wish list” for in- creased funding. The contract’s second year was approved for $243,000, but ConVis officials again requested an increase to $370,000 to carry out the wish list items. “One of the most important industries in Carlsbad is the tourism population,” said Councilwoman Julie Nygaard. “(Transient Occupancy Taxes) go directly to our general fund and they are a great help to the community.” Although the council sup ported the increase, both Ny- gaard and Mayor Bud Lewis suggested ConVis look toward matching funds in the future when it requests an increase in its opera&g budget. , > AiOUND CARLSBAD The nanie is music to the ears It was first called Frazier’s Station after John A. Frazier, who dug a well in 1882 and found cloudy wa- ter that seemed to ease the aches and pains of his rheuma- tism. Peo- ple started coming to town to try his healing ,. spring wa- ter, and be- fore long the water was test- ed and proved almost identi- cal in taste to water from the famed Well No. 9 at Karls- bad, Bohemia. And, that’s how Carlsbad got it name. That was in the late 188Os, and soon after pepple from all over the United States and abroad came to Carls- bad. Over the years there have been a lot of attractions bringing people to our city. The Royal Palms Inn (now Fi- del’s), where Bing Crosby and his friends vacationed frequently; Ranch0 of the Spanish Daggers, Leo Carril- lo’s weekend retreat; the Twin Inns (Neimans), once a popular stopping place for travelers between Los Ange- __ les and San Diego or Mexico; the Carlsbad Raceway; the Army and Navy Academy; The Flower Fields. And, of course, La Costa. Although it opened its doors in 1965, it didn’t be- come a part of Carlsbad u&l that area was annexed into the city in the early 1970s. And many events at La Costa brought in golfers, tennis players and hotel guests from around the world. The Tournament of Champions, the Davis Cup, the Bill Gar- gan Tournament of Fun, the Michelob Pro-Celebrity Ten- nis Classic, most of which were also televised, bringing SUNDAY, FEBRUARY 2 1,1999 the Carlsbad name into homes far and wide. For years, the Snowbirds from Canada spent their winters in Carlsbad, groups have vis- ited from our sister cities in, Japan and the Czech Repub- lic, researchers have traveled from the East to use the ge- nealogical department in our library, and our Convention &Visitors Bureau and our Chamber of Commerce have spread the good word from sea to shining sea. Yes, Carls- bad has been a highlighted spot on the map for years, most recently with the Four Seasons Aviara and the Wall Street of golf companies like Callaway and Taylor Made. That’s probably why so many Carlsbad residents are still puzzled about Legoland’s de- cision to delete Carlsbad and add California to its name. And, they are upset because Legoland officials didn’t have the courtesy to talk to ‘beforehand or inform our city fathers about ,the change, the change that is not consistent with the names of the other parks, which use the city names of Billund and Windsor. Although Legoland’s stud- ies showed that our neigh- bors to the north, even in Or- ange County, don’t know where Carlsbad is, you have to wonder whether the peo- ple being questioned had just dropped out of their spaceship from Mars or lived like hermits in the hills. It would be interesting to know whether the respondents could pinpoint Billund or Windsor. Legoland officials made their decision, and whether or not we under- stand the reasoning, we have to live with it, just like Legoland has to live with the decision made by the city council not to change Can- non Road to Cannon Roadnegoland Drive. Hope- fully, wounds will heal when Legoland brings to our city more jobs, more money, more business and more happy vis- itors. And, hopefully, wounds will heal when the thousands and thousands of Legbland visitors find Carlsbad and Legoland California without getting lost. I North Coast News Encinitas Chamber of Commerce 138 Encinitas Blvd. Encinitas, CA 92024 I ” ‘.1. .- .;:;;y I i L _, ‘,? -kPRIL.I r939 - r Ekcinitaa Vieitm Gmterts Parttcipate in LA. Travel Show The Encinitas Visitors’ Center will be joining with Co&bad, Oceanside and Solono Beach to participate at the Los Angeles Times Travel Show April 24 -2.5, 1999, at the Los Angeles Convention Center. Last year consumer attendance was 22,013 with trade attendance 1,551. Judy Cunningham, CEO of the Encinitas Chamber of Commerce & Encinitas Visitors’ Center, will be joining Steve Link of Carlsbad, Phyllis Hall of Oceanside and Elaine Tippett of Solana Beach to promote tourism to the four coastal cities. Judy Cunningham was in banking for 22 years before she ioined the Encinitas Chamber in 1980. Judy was President of the Chomber of Commerce in 1987, and accepted her posltion OS Executive Director in 1994. In 1998 Judy became the CEO of the Encinitos Chamber and Visitor Center. The Visitor Center wants to market the wonderful areas to visit in Encinitas. As Judy says; “We want people to discover this hid- den jewel between Los Angeles and San Diego - Encinitas.” The four direc- tors have worked together the past cou- ple years in an effort to promote tourism as the North Coast Marketing Group. The North Coast Marketing Group worked lost year together to promote “The Coaster Brochure.” Pete Aadland, of the North County Transit District, worked with the group to put together a brochure to market the idea of tourists taking the Cocster from San Diego up tc the San Diego North Counh/ cocstol cities. The brochure, “San Dlego North County Beoct Tran,” #s very colorful and has been very effecrive throughout Southern Col!fornio. Judy said the four c,ties WIII shore o booth arc wiII tie handlng out city brochures abcut etch ci the cltles on things for visitors to see and do . E s-Z2 0 a, OzEo fiu &I’, (u go : w c c’ f e p< : *og ; = : > ,cd i 0 :t I : : : : : : : : : &i u) &u, - -N & -CL - Fp z f? 2 0 ‘i 30 FS 6:r‘ 20 A3 i 3 iz : : : : : : : : : : $ -43, m- yr ,“3 1 +a ca - s 8 Y A - .~ .~_. -.- -.- a8 .:I .) r;;“” -:Gi- : Carlsbad Convention and Visitors Bureau Officers and Board of Directors Chairperson - Rick Smock General Manager, Best Western Beach Terrace Inn and Beach View Lodge. District Governor, Best Western International; Instructor in Hospitality and Hotel Management; Past Chairperson, ConVis Advisory Board. Vice Chairperson - Nancy Nayudu Co-owner of Pelican Cove Inn, San Diego’s premier bed and breakfast inn. Prior to this, she was a computer programmer. Treasurer - Hope Wrisley Owner, A World of Travel; Past President, Carlsbad Chamber of Commerce; Past Co-Chair, Carlsbad Village Business Association; Past Chair, ConVis Advisory Board; Past President, Carlsbad Rotary Club. Carlsbad Host of the Year Award, 1994. Carlsbad Citizen of the Year 1992. Secretary - Diane Scheer Financial planner with Financial Designs, Ltd. Past Co-Chair, Carlsbad Village Business Association; Secretary/Treasurer, Carlsbad Village Optimist Club. Directors: Rui Barros Regional General Manager for Sora Management, Inc. Currently operating the Ramada Inn Suites in Carlsbad, as well as the Days Inn Suites in Palm Springs. Previously, General Manager of the Racquet Club of Palm Springs, a Hotel De1 Coronado Resort. Anita Boeker Marketing Director, Carlsbad Company Stores. Previously with the San Diego Zoo and San Diego Wild Animal Park for more than eleven years. Carol DuDeck Director of Sales and Marketing of the Carlsbad Inn Beach Resort for the past nine years; Past Chairperson, ConVis Hotel/Motel Committee; Past Vice President and Membership Chairperson of an Escondido political organization. Carlsbad Host of the Year Award, 1993. Marianne Flowers Marketing Director, LEGOLAND California. Previously enjoyed a multi-faceted, 17-year career in the entertainment industry. Rising up through the ranks of Sea World, California, her first seven years were spent as a sales representative; later being appointed Director of Sales. 1 T I- -1 I- 1-1 !- I I I I I 1 I I I I I I- I I I I I l!lt I - T I I II Carlsbad Del Mar Oceanside Encinitas Escondido Solana Beach Vista San Marcos TOTALS FY 97 - 98 FY 96 - 97 $5,841,214 $3,879,827 1,203,457 1,023,Ol I 840,018 694,229 627,168 541,144 626,598 522,446 356,426 256,571 242,416 188,304 63,648 55,463 $9,800,945 $7,160,995 Carlsbad Con Vis Advertising Schedule January 1, -December 31,1998 PUBLICATIONS SIZE CIRCULATION ISSUE PERIOD Guides Americatours Int’l. Tarriff Book ASTA Worldwide Membership Directory California Visitors Guide California Travel Planner’s Guide Meetings Guide to the West San Diegan San Diego Quick Guide SD Meeting & Convention Planner’s Guide San Diego Travel Planner’s Guide San Diego Visitor’s Guide Travel Industry Directory Western Assoc. News CVB Directory World Travel Guide Maeazines Approach Magazine (Reno Air) Association Meetings Alaska Airlines Magazine Coastal Living Corporate Meetings & Incentives Group Tour Magazine GSA (Canadian Travel Agent Mag) Insurance Conference Planner LA Magazine Medical Meetings Meetings in the West 1 pg color 50,000 Annual-Ott 98 !A pg color Annual-Ju198 l/2 pg color 400,000 Annual-Nov 98 l/6 pg color 85,000 AnnuaI-Nov 98 listing 28,000 Annual-Mar 98 l/2 pg color 185,000 Annual-Jun 98 l/8 pg color 200,000 Quarterly-Dee 98 listing Annual-Sep 98 l/2 pg color Annual-Nov 98 213 pg color 250,000 Anrd-Nov 98 listing Annual-Jan 98 listing Semi-annual-Apr 98 -0ct 98 % pg color Annual-Jan 98 l/3 pg color 35,000 Aug 98 Dee 98 l/3 pg color 22,171 Feb 98 l/6 pg b/w 135,000 Apr 98 % pg color Sep 98 l/3 pg color 36,281 Jan 98 ?h pg color 25,000 Spring 98 Full pg color May 98 l/3 pg color 8,654 Mar 98 ?A pg color 175,000 Jan 98 May 98 a Ott 98 l/3 pg color 12,580 Jun 98 l/6 pg b/w Feb 98 Ott 98 Orange Coast Magazine l/6 pg b/w 40,000 Feb 98 Apr 98 May 98 Ott 98 Nov 98 Phoenix Magazine Full pg b/w Religious Conference Manager l/3 pg color Sunset Magazine 116 pg b/w Tucson Lifestyle Magazine Travel Agent Magazine l/6 pg b/w l/6 pg b/w Full pg b/w l/6 pg b/w Travel America l/6 pg b/w 43,000 4,500 340,000 32,000 250,000 May 98 Apr 98 Mar 98 Ott 98 Mar 98 Apr 98 Sip 98 Mar 98 Sep 98 Sep 98 Carlsbad Con Vis Advertising Schedule January I, - December 341998 PUBLICATIONS SIZE CIRCULATION ISSUE PERIOD Maeazines Travel Holiday Travel & Leisure Travel 50 & Beyond Vacations Magazine Via Magazine Westworld (Canadian) ‘A pg c&or 170,000 June 98 ‘A pg color 170,000 Apr 98 Sep 98 1112 pg color 134,000 Spring 98 Fall 98 1112 pg color 360,200 Spring 98 Fall 98 l/6 pg b/w 2,475,OOO Sep 98 l/3 pg color 485,000 Feb 98 NewDaDem Arizona Daily Star 5 ‘/z in Color 201,000 Apr 19,98 LA Daily News 4%inBfW 215,000 Apr 17 & 19,98 May 1 & 3,98 May 15 & lo,98 LA Times 1116 pg. +lor 1,362,OOO Apr 19,98 Palm Springs Desert Sun 4%inB/W 57,000 Apr 19 & 24,98 May 3 & 8,98 May 17 & 22,98 Riverside Press Enterprise 4%inBlW 180,000 Apr 17 & 19,98 May 1 & 3,98 May17&22,98 San Bernardino Sun c 4!hinB/W .98,000 Apr 19,98 May 3,98 May 17,98 So. Calif. Senior Life l/6 pg. B/W 240,000 Mar 98 Apr 98 Sep 98 Savedas: E:ConVis\Advertising\Schedule\ScheduleJanl_Dec3198 1111 l/98 1158 AM 00 m cl3 0 I I+ b) > 0 2 cn 3 0 E co a# > cv L I- to n n > s 0 0 Q .u A 9 m is 0 5: i% 0 5: SrJ E w l m !3 ifl $ k I Ki I m . : cs b) Q) 0 0 I 00 m > 0 2 co 3 0 s co a > m L I- to mm > s 0 c) % 0 5: & I I! l A t l u f3 eFI *II E 6 0 s 4 3 l u 5 E 4 a .L; 0 s m . 1 I !2 . 1 J, A 5 E ‘5 E