HomeMy WebLinkAbout2001-02-13; City Council; 16057; Sign Ordinance AmendmentSIGN ORDINANCE AMENDMENT
ZCA 99-09/LCPA 00-02
CITYATTY. l
RECOMMENDED ACTION:
That the City Council INTRODUCE Ordinance No. %-.%? , Code APPROVING Zone
Amendment 99-09, and ADOPT Resolution No. 20s I - L\ 3 APPROVING the Negative
Declaration issued by the Planning Director, Zone Code Amendment 99-09 and Local Coastal
Program Amendment 00-02.
ITEM EXPLANATION:
On September 20, 2000, the Planning Commission conducted a public hearing and unanimously (7-
0) recommended approval of a Zone Code Amendment and Local Coastal Program Amendment to revise the City’s Sign Ordinance (Chapter 21.41 of the Carlsbad Municipal Code) to: (1) add a
Purpose and Intent Section, (2) add/revise sign related definitions, and (3) create clear and
comprehensive sign standards for the City’s office/industrial zones (C-M, M and P-M).
1 This proposed Sign Ordinance amendment is based upon earlier City Council direction (July, 1999)
to where possible, maintain the existing sign standards that are in effect today but to also meet with
the non-residential development community to get input on those sign standards deemed most in
need of revision or clarification.
Over the past 12 months, staff has worked with a representative team of office/industrial
owners/developers within the City to develop the proposed Sign Ordinance revisions. The proposed
sign standards will enable the development of a reasonable amount of high quality signage within
the City’s office/industrial parks.
The major revisions to the Sign Ordinance include the following:
1. A new Purpose and Intent Section has been added, which clarifies the City Council’s
objectives in enacting the Sign Ordinance (i.e.; to protect and improve pedestrian and
vehicular traffic safety and to preserve and enhance the aesthetic environment of Carlsbad).
2. New Sign Design Standards have been added, which require all project signs to be
compatible with building architecture with respect to materials, color and scale and with other
project signage through the use of similar materials, colors and typestyles.
3. The maximum permitted Monument Sign Area/Sign Face has been reduced from 100 sq. ft.
to 35 sq. ft.
4. The maximum permitted Sign AreaWall Sign has been reduced from 200 sq. ft. to 50 sq. ft.
5. For larger sized buildings (> 65,000 sq. ft.), the maximum number of Wall Signs/Building
Elevation has been increased from one to two. However, building elevations which front
along or are within 500 feet and visible from the City’s scenic corridors (Interstate 5, Palomar
Airport Road, or El Camino Real) would not be permitted to have more than one wall sign along those elevations.
6. The maximum Number of Wall Signs/Building Elevation fronting along Palomar Airport Road
has been reduced from two (2) to one (1).
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PAGE 2 OF AGENDA BILL NO. 1 b I 0 5 3
7. The maximum Number of Wall Signs/Building Elevation fronting along El Camino Real has
been increased from zero (0) to one (1).
Since this zone code amendment would apply citywide except in the Redevelopment Area, a
companion amendment to the City’s Local Coastal Program (LCPA 00-02) is also proposed so that
these sign standards become effective within the coastal zone.
Three individuals from the local office/industrial development community requested the Planning
Commission to recommend adoption of the proposed Sign Ordinance Amendment with minor
modifications. However, the Planning Commission recommended adoption of the ordinance without
revision.
ENVIRONMENTAL:
On September 20, 2000, the Planning Commission recommended approval of the Negative
Declaration issued by the Planning Director on March 27, 2000.
FISCAL IMPACT:
There will be a minimal fiscal impact resulting from the expenditures of staff time required to
complete the processing of documents through the Coastal Commission.
EXHIBITS:
1. City Council Ordinance No. td s-.q
2. City Council Resolution No. 306 \ -L) ,3
3. Planning Commission Resolutions No. 4812, 4813 and 4814
4. Planning Commission Staff Report, dated September 20, 2000
5. Excerpts of Planning Commission Minutes, dated September 20, 2000.
ORDINANCE NO. NS-56g
AN ORDINANCE OF THE CITY COUNCIL OF THE
CITY OF CARLSBAD, CALIFORNIA AMENDING THE
SIGN ORDINANCE, TITLE 2 1, CHAPTER 21.41, AND
THE SIGN CODE, TITLE 18, CHAPTER 18.20 OF THE
CITY OF CARLSBAD MUNICIPAL CODE TO ADD A
PURPOSE AND INTENT SECTION, ADD/REVISE
SIGN RELATED DEFINITIONS AND CREATE CLEAR
AND COMPREHENSIVE SIGN STANDARDS FOR
THE C-M, M AND P-M ZONES.
CASE NAME: SIGN ORDINANCE AMENDMENT
CASE NO.: ZCA 99-09
9 The City Council of the City of Carlsbad, California does ordain as follows:
10 SECTION 1: That Title 2 1, Chapter 2 1.41 of the Carlsbad Municipal Code is amended
11 by the addition of Section 21.41.005 to read as follows:
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21.41.005 Pumose and Intent
The purpose and intent of the Sign Ordinance Amendment is to:
A. Implement the City’s community design and safety standards as set forth in the
General Plan; and
B. Maintain and enhance the City’s appearance by regulating the design, character,
location, number, type, quality of materials, size, color, illumination and maintenance of signs;
and
C. Protect and improve pedestrian and vehicular traffic safety by balancing the need for
signs which facilitate the safe and smooth flow of traffic without an excess of signage which may
distract motorists, overload their capacity to quickly receive information, visually obstruct traffic
signs or otherwise create congestion and safety hazards; and
D. Equitably distribute the privilege to communicate information for commercial and
non-commercial purposes without regulating the content of the message conveyed; and
E. Limit commercial signage to on-site locations in order to protect the aesthetic
environment from the visual clutter associated with the unrestricted proliferation of such signs,
while providing channels of communication to the public; and
F. Minimize the possible adverse effects of signs on nearby public and private property;
and
G. Enable the fair, consistent, and efficient enforcement of these sign regulations.
Non-commercial signage is permitted wherever other signage is permitted within Chapter 2 1.41
and is subject to the same standards and total maximum allowances for a site of each sign type
specified in this Chapter.
SECTION 2: That Title 2 1, Chapter 2 1.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.4 1 .Ol O(c) to read as follows:
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21.41.010(c). No person shall display, construct, erect, alter or relocate any sign without first
obtaining a sign permit pursuant to this Chapter and Chapter 18.20 of the Carlsbad Municipal
Code.
SECTION 3: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030(5) to read as follows:
21.41.030(5) “Average Grade” - means the average level of the finished surface of the ground
beneath a monument sign.
SECTION 4: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030(g) to read as follows:
21.41.030(8) “Commercial Signage” - means any sign with wording, logo, or other
representation that, directly or indirectly names, advertises or calls attention to a business,
product, service, or other commercial activity.
SECTION 5: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 2 1.41.030(g) to read as follows:
21.41.030(g) “Directional Sign” - means a sign which contains words such as “entrance,”
“enter, )I “,it,” “in, ” “out,” or other direction commands without business identification, or a
sign containing arrows or characters indicating traffic directions and used either in conjunction
with such words or separately. Directional signs shall not contain advertising.
SECTION 6: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 2 1.4 1.030( 11) to read as follows:
21.41.030( 11) “Fascia Sign” - means a sign fastened to or engraved in the band or board at the
edge of a roof overhang.
SECTION 7: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030( 16) to read as follows:
21.41.030(16) “Monument Sign” - means a freestanding sign, which is supported by a base
which rests upon the ground and is an integral part of the design.
SECTION 8: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030( 17) to read as follows:
21.41.030( 17) “Non-Commercial Signage” - means any sign which is intended to convey a non-
commercial message of social, political, educational, religious or charitable commentary.
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SECTION 9: That Title 2 1, Chapter 2 1.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 2 1.41.030(20) to read as follows:
2 1.41.030(20) “Pole Sign” - means a freestanding sign supported by one or more metal or wood
posts, pipes or other vertical supports.
SECTION 10: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the amendment and renumbering of Subsection 21.41.030( 18) to read as follows:
2 1.41.030(23) “Sign Area” - is computed as follows:
A. Wall, Fascia, Awning and Window Signs - Sign area shall be computed by measuring
the smallest square, rectangle, triangle, circle or combination thereof, that will encompass the
extreme limits of the writing, representation, emblem or other display, together with any material
or color forming an integral part of the background of the message or display or otherwise used
to differentiate the sign from the backdrop or structure against which it is placed but not
including any supporting framework or bracing.
B. Monument, and Suspended Signs - Sign area shall be computed by measuring the
entire area contained within the frame, cabinet, monument, monument base or fixture, including
all ornamentation or decoration used to attract attention.
C. Pole Signs - Sign area shah be computed as the area of the surface(s) upon which the
sign message is placed provided that the supporting column is not decorated or displayed with
advertising.
D. Multifaced Signs - The sign area for a two sided or multifaced sign shall be computed
by adding together the area of all sign faces, as described above.
SECTION 11: That Title 2 1, Chapter 2 1.41 of the Carlsbad Municipal Code is amended
by the amendment and renumbering of Subsection 21.41.030( 11) to read as follows:
21.41.030(24) “Sign Height” means the following:
A. Wall, Fascia, Awning, Suspended, Monument, Pole and Window Signs - is specified
as the greatest vertical measurement from the top of the sign cabinet, including all
ornamentation and supports, to the average grade beneath the sign.
SECTION 12: That Title 2 1, Chapter 2 1.4 1 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030(26) to read as follows:
2 l-41.030(26) “Suspended Sign” means a sign hung from the underside of marquees, pedestrian
arcades or covered walkways at 90 degrees to the building wall or storefront. A sign suspended
under a pedestrian walkway or fascia which is parallel to the building wall shall be considered as
a wall or fascia sign.
SECTION 13: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Section 2 1.41.065 to read as follow:
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21.41.065 General Sign Standards
The following sign standards shall apply to all signage within the City.
A. Sign Area
1. Wall, Fascia, Awning and Window Signs - Sign area shall be computed
by measuring the smallest square, rectangle, triangle, circle or combination thereof, that will
encompass the extreme limits of the writing, representation, emblem or other display, together
with any material or color forming an integral part of the background of the message or display
or otherwise used to differentiate the sign from the backdrop or structure against which it is
placed but not including any supporting framework or bracing.
2. Monument, and Susnended Signs - Sign area shall be computed by
measuring the entire area contained within the frame, cabinet, monument, monument base or
fixture, including all ornamentation or decoration used to attract attention.
3. Pole Signs - Sign area shall be computed as the area of the surface(s) upon
which the sign message is placed provided that the supporting column is not decorated or
displayed with advertising.
4. Multi-faced Signs - The sign area for a two sided or multi-faced sign shall
be computed by adding together the area of all sign faces, as described above.
B. Sign Height
1. Wall, Fascia, Awning, Susnended, Monument, Pole and Window Signs -
The height of wall, fascia, awning, suspended, monument, pole and window signs is specified
as the greatest vertical measurement from the top of the sign cabinet, including all
ornamentation and supports, to the average grade beneath the sign.
C. Placement,of Signs - Commercial signs, except where specifically allowed elsewhere
in this Chapter, shall be placed on the lot of the use which the sign is intended to identify. Signs
shall not be placed or overhang on public property nor within the public right-of-way unless
provided for elsewhere herein.
D. Non-commercial signage is permitted wherever commercial signage is permitted
within Chapter 21.41 and is subject to the same standards and total maximum allowances per lot
or building of each sign type specified in this Chapter.
SECTION 14: That Title 2 1, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the amendment of Subsection 2 1.41.070(2) to read as follows:
21.41.070(2). Except for signs at freeway service facilities and real estate signs, the total area of
all signs on any one lot or building shall not exceed the following:
TABLE 1 - AREA OF SIGNS
ZONE OF LOT
R- 1, R-2, R-W, P-C
with densities corre-
sponding to R-A
through R-2
TOTAL AREA OF ALL SIGNS
Two square feet
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R-3, R-P (Residential),
R-T, R-D-M, P-C with
Densities less restric-
Tive than R-2 (except
hotels and motels) Twenty square feet
One square foot per lineal
foot of building frontage
located on the lot. The
total area of all signs shall
not exceed one hundred
square feet except that the
plarming commission may
approve up to one hun-
dred fifty square feet of
sign area as part of a site
development plan pro-
cessed pursuant to Chap-
ter 21.06.
C-M, M and P-M Per Sections 21.41.070(4) and 21.41.070(13) of this Chapter.
All other zones One and five-tenths
square feet per lineal foot
of building frontage located
on the lot.
SECTION 15: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the amendment of Subsection 21.41.070(4)(C) to read as follows:
21.41.070(4)(C)
C. Except for signs advertising new subdivisions, as mentioned in subparagraph (D) of
this subsection, the total area of any real estate sign on a lot shall not exceed the areas mentioned
in Table 3 below:
TABLE 3
MAX-REAL
ESTATE SIGN
ZONE OF LOT AREA PER LOT
R- 1, R-2, R-W, P-C
with densities corre-
sponding to R-A
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Through R-2 Three (3) square feet
R-3, R-P, R-T, P-C
with densities less
restrictive than R-2 Twelve (12) square feet
C-M, M and P-M Fifteen (15) square feet
Freeway service faci-
lities regardless of zone
and all other property Twenty-five (25) square feet
SECTION 16: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.070(13) to read as follows:
2 1.4 1.070( 13) Signs permitted for industrial, office and commercial uses in the C-M, M and P-M
Zones.
A. The sign standards codified in this Subsection supersede the following:
1. The sign and graphic requirements of all Specific Plans within the C-M
and P-M zones;
2. Sign programs approved pursuant to the sign and graphic requirements of
all Specific Plans within the C-M and P-M zones; and
3. The sign provisions for the C-M, M and P-M zoned properties that art
located within Area 4 of the El Camino Corridor Development Standards.
B. Freestanding Monument Signs
Maximum Number
of Monument Signs
Per Lot 1*
Maximum Sign
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35 square feet
Area Per Sia Face
1. Other Standards:
a. Freestanding Monument Signs shall be located near primary project
entrances or at other strategic locations and shall include applicable
building address (number and street) which are plainly visible from
the street that the building or sign fronts on.
b. Freestanding Monument Signs may be single or double-faced.
c. *No monument sign shall be located within 100 feet of another
monument sign. However, if more than one building shares a common
driveway, then a maximum of two monument signs can be located
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along the common driveway, provided that the signs are located on the
opposite sides of the driveway.
d. Monument signs shall be designed to be compatible with other project
signage through the use of similar materials, colors and type styles.
e. Monument signs shall be compatible with the visual elements of the
building, including but not limited to construction materials, color,
scale, or other design features.
C. Wall Signs
1 Building Area
Maximum Wall
Sign Area Per Sign
Maximum Number
of Wall Signs Per
Building /
Maximum Letter
Height
Maximum Number
of Wall Signs Per
Building Elevation
Maximum Logo
Height/Width
( zz;;ges of
*
Buildings less than
35,000 square feet
in area.
50 square feet
one/ 24 inches
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24136 inches
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Buildings between
35,000 square feet
and 65,000 square
feet in area.
50 square feet
Buildings greater
than 65,000 square
feet in area.
50 square feet
one / 36 inches or
two / 24 inches
one / 36 inches or
two / 24 inches or
three / 24 inches
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2*
36136 inches
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36/36 inches
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a. Building elevations which front along or are within 500 feet of the
right-of-way and visible from Interstate 5, Palomar Airport Road, or El
Camino Real shall not have more than one (1) wall sign along those
elevations.
b. A building elevation must have a minimum of 150 lineal feet in order
to have more than one (1) wall sign along that elevation.
c. The minimum spacing between wall signs along an elevation shall not
be less than 75 feet.
d. The cumulative length of all wall sign(s) along any building elevation
shall not exceed one-third (l/3) of the length of that same elevation.
(i) Other Standards
(a) Wall signs shall be designed to be compatible with other
project signage through the use of similar materials, colors and
typestyles.
(b) Wall signs shall be compatible with the visual elements of
the building, including but not limited to construction materials,
color, scale, or other design features.
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(c) Illuminated wall signs shall be prohibited on building
elevations which face and are within 500 feet of any property liru
which adjoins residentially zoned property.
(d) No wall signage shall be allowed on any architectural
projection, parapet or equipment enclosure and no wall signage
shall be allowed above the permitted building height for usable
floor area on any building.
(D) Minor Identification Signs
1. In addition to building wall sign(s) permitted pursuant to Section
21.41.070(13)(C), each industrial/office business that has a separate building
entrance within an industrial/office building may be- permitted a minor
identification wall sign as follows:
Minor Identification Wall Signs - Industrial/Office Businesses
Maximum
Number of
Wall Signs Per 1
Business
Maximum Sign
Area Per Sign 5 square feet
Maximum Letter
Height 6 inches
Permitted Sign
Location I
Directly above the
business entrance. I
2. In addition to building wall sign(s) permitted pursuant to Section
21.41.070(13)(C), each retail business that has a separate building entrance within
a commercial building may be permitted minor identification signs as follows:
Minor Identification Wall or Fascia Signs - Retail Businesses
Maximurn Number
of Wall or Fascia
Signs Per Ground 1
Floor Retail
Business*
Maximum Sign
Area Per Sign 20 square feet
Maximum Letter
Height 18 inches
Not permitted above
Wall Sign Location the ceiling height elevation of the
ground floor.
Permitted Fascia Centered on fascia,
Sign Location directly above the
business entrance.
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Sign Orientation Oriented towards
the parking area.
* Minor Identification Wall or Fascia Signs are only permitted for ground floor retail businesses.
3. Minor Identification Suspended Signs - Retail Businesses
Maximum Number
of Minor
Identification
Suspended Signs 1
Per Retail Business*
Permitted Sign
Location
walkway overhang
at 90 degrees to the
retail business
* Minor Identification Suspended Signs are permitted for ground floor, second floor and third
floor retail businesses.
4. Other Standards
(a) Minor Identification Wall/Fascia/Suspended signs shall be compatible with
the visual elements of the building, including but not limited to construction
materials, color, scale, or other design features.
(b) Minor Identification Wall/Fascia/Suspended signs shall not be illuminated.
E. Directional Signs - The City has an interest in ensuring traffic safety. To directly
advance that interest, the following directional sign standards shall apply.
Maximum Number
of Directional Signs
Per Driveway 3
Entrance fi-om a
PubliAPrivate Street
Maximum Sign 6 square feet
Area Per Sign Face
Maximum Sign 4 feet above average
Height grade
Maximum 6 inches
Letter/Logo Height
1. Other Standards:
(a) Directional signs shall be allowed as required for the facilitation of traffic
internal to the site.
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(b) Directional signs shall be designed to be compatible with other project
signage through the use of similar materials, colors and type styles.
SECTION 17: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.070( 1 l)(F) to read as follows:
21.41.070( 1 l)(F) Notwithstanding the above, industrial, office and commercial uses
located in the C-M, M and P-M Zones are subject to the sign provisions of Subsection
2 1.4 1.070( 13) of this chapter.
SECTION 18: That Title 18, Chapter
by the amendment of Subsection 18.20.025(4)
18.20 of the Carlsbad Municipal Code is amended
to read as follows:
18.20.025(4) “Sign Area” - is computed as follows:
A. Wall, Fascia, Awning and Window Signs - Sign area shall be computed by measuring
the smallest square, rectangle, triangle, circle or combination thereof, that will encompass the
extreme limits of the writing, representation, emblem or other display, together with any material
or color forming an integral part of the background of the message or display or otherwise used
to differentiate the sign from the backdrop or structure against which it is placed but not
including any supporting framework or bracing.
B. Monument, and Suspended Signs - Sign area shall be computed by measuring the
entire area contained within the frame, cabinet, monument, monument base or fixture, including
all ornamentation or decoration used to attract attention.
C. Pole Signs - Sign area shall be computed as the area of the surface(s) upon which the
sign message is placed provided that the supporting column is not decorated or displayed with
advertising.
D. Multifaced Signs - The sign area for a two sided or multifaced sign shall be computed
by adding together the area of all sign faces, as described above.
SECTION 19: That Title 18, Chapter 18.20 of the Carlsbad Municipal Code is amended
by the addition of Subsection 18.20.025(5) to read as follows :
18.20.025(5) “Sign Height” means the following:
B. Wall, Fascia, Awning, Suspended, Monument, Pole and Window Signs - is specified
as the greatest vertical measurement from the top of the sign cabinet, including all
ornamentation and supports, to the average grade beneath the sign
EFFECTIVE DATE: This ordinance shall be effective thirty days after its adoption,
and the City Clerk shall certify to the adoption of this ordinance and cause it to be published at
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least once in a publication of general circulation in the City of Carlsbad within fifteen days after
its adoption, except in the Coastal Zone where it becomes effective upon certification by the
California Coastal Commission.
INTRODUCED AND FIRST READ at a regular meeting of the Carlsbad City
Council held on the 13th day of February ,2001, and thereafter
PASSED AND ADOPTED at a regular meeting of said City Council held on the
day of ,2001, by the following vote, to wit:
AYES:
NOES:
ABSENT:
ABSTAIN:
CLAUDE A. LEWIS, Mayor
ATTEST:
LORRAINE M. WOOD, City Clerk
(SEAL)
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RESOLUTION NO. 2001-43
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF CARLSBAD, CALIFORNIA, APPROVING A
NEGATIVE DECLARATION, ZONE CODE AMENDMENT
AND LOCAL COASTAL PROGRAM AMENDMENT, TO
AMEND TITLE 21, CHAPTER 21.41 AND TITLE 18,
CHAPTER 18.20 OF THE CARLSBAD MUNICIPAL CODE
TO ADD A PURPOSE AND INTENT SECTION,
ADD/REVISE SIGN RELATED DEFINITIONS AND
CREATE CLEAR AND COMPREHENSIVE SIGN
STANDARDS FOR THE C-M, M AND P-M ZONES.
CASE NAME: SIGN ORDINANCE AMENDMENT
CASE NO.: ZCA 99-09/LCPA 00-02
The City Council of the City of Carlsbad, California, does hereby resolve as
follows:
WHEREAS, the Planning Commission did on September 20, 2000, hold a duly
noticed public hearing as prescribed by law to consider the Negative Declaration, Zone Code
Amendment 99-09 and Local Coastal Program Amendment 00-02 and adopted Planning
Commission Resolutions No. 4812, 4813 and 4814 recommending to the City Council that they
be approved; and
WHEREAS, the City Council did on the 13th day Of February , 2001
hold a duly noticed public hearing as prescribed by law to consider the Negative Declaration
and proposed amendment to the Zoning Ordinance and Local Coastal Program and;
WHEREAS, at said public hearing, upon hearing and considering all testimony
and arguments, if any, of all persons desiring to be heard, the City Council considered all factors
relating to the Negative Declaration, Zone Code Amendment and, Local Coastal Program
Amendment.
follows:
The City Council of the City of Carlsbad, California does hereby resolve as
1. That the above recitations are true and correct.
2. That the findings of the Planning Commission in Planning Commission
Resolutions No. 4812, 4813 and 4814 constitute the findings of the City Council in this matter.
3. That the Negative Declaration, Zone Code Amendment and Local Coastal
Program Amendment, ZCA 99-09 and LCPA 00-02 respectively, are approved as shown in
Planning Commission Resolutions No. 4812, 4813 and 4814 on file with the City Clerk and
incorporated herein by reference .
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1 PASSED AND ADOPTED at a regular
2 Carlsbad on the 13thday of February 2001, by
3 AYES: Council Members Lewis,
4 NOES: None
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10 ATTEST:
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meeting of the City Council of
the following vote, to wit:
Kulchin, Finnila, Nygaard
LCP POLICY
EXHIBIT “Y”
SEPTEMBER 20,200O
This exhibit includes the proposed text amendment to the Mello II Land Use Plan
Signage Policy 8-5.
MELLO II
POLICY 8-5 SIGNAGE
On premise signs should be designed as an integral part of new development. In
addition:
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Each business shall be entitled to one facade sign.
Each shopping complex shall have only one directory sign not to exceed 15
feet in height, including mounding.
Monument sign height including mounding shall not exceed 8 feet and shall
apply where three (3) or fewer commercial establishments exist on a parcel.
Tall freestanding and roof signs shall not be allowed.
Off-premise signs and billboards shall not be allowed.
Current City regulations shall govern the number of square feet in each
permitted sign.
Notwithstanding the above, industrial, office and commercial uses
located in the C-M, M and P-M Zones are subject to the sign provisions
of Subsection 21.41.070(13) of the Carlsbad Municipal Code.
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EXHIBIT 3
PLANNING COMMISSION RESOLUTION NO. 4812
A RESOLUTION OF THE PLANNING COMMISSION OF THE
CITY OF CARLSBAD, CALIFORNIA, RECOMMENDING
APPROVAL OF A NEGATIVE DECLARATION FOR A ZONE
CODE AMENDMENT AND LOCAL COASTAL PROGRAM
AMENDMENT TO REVISE THE SIGN ORDINANCE, TITLE
21, CHAPTER 21.41 AND THE SIGN CODE, TITLE 18,
CHAPTER 18.20 OF THE CARLSBAD MUNICIPAL CODE.
CASE NAME: SIGN ORDINANCE AMENDMENT
CASE NO.: ZCA 99-09/LCPA 00-02
WHEREAS, the Planning Commission did on the 2nd day of August, 2000, on
the 16th day of August, 2000, and on the 20th day of September, 2000, hold a duly noticed
public hearing as prescribed by law to consider said request; and
WHEREAS, at said public hearing, upon hearing and considering all testimony
and arguments, examining the initial study, analyzing the information submitted by staff, and
considering any written comments received, the Planning Commission considered all factors
relating to the Negative Declaration and Addendum.
NOW, THEREFORE, BE IT HEREBY RESOLVED by the Planning
Commission as follows:
A) That the foregoing recitations are true and correct.
W That based on the evidence presented at the public hearing, the Planning
Commission hereby RECOMMENDS APPROVAL of the Negative Declaration
and Addendum according to Exhibit “ND” dated March 27, 2000, and “PII”
dated March 20, 2000, attached hereto and made a part hereof, based on the
following findings:
Findiws:
1. The Planning Commission of the City of Carlsbad does hereby find:
A. It has reviewed, analyzed and considered Negative Declaration ZCA 99-
09/LCPA 00-02 and Addendum the environmental impacts therein identified for
this project and any comments thereon prior to RECOMMENDING
APPROVAL of the project; and
B. The Negative Declaration has been prepared in accordance with requirements of
the California Environmental Quality Act, the State Guidelines and the
Environmental LProtection Procedures of the City of Carlsbad; and
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C. It reflects the independent judgment of the Planning Commission of the City of
Carlsbad; and
D. Based on the EL4 Part II and comments thereon, there is no substantial evidence
the project will have a significant effect on the environment.
PASSED, APPROVED AND ADOPTED at a regular meeting of the Planning
Commission of the City of Carlsbad, California, held on the.20th day of September 2000, by the
following vote, to wit:
AYES:
NOES:
Chairperson Compaq Commissioners Baker, Heineman,
L’Heureux, Nielsen, Segall, and Trigas
ABSENT:
ABSTAIN:
WILLIAM COMPAS, Chairper&
CARLSBAD PLANNING COMMISSION
ATTEST:
MICHAEL J. HtiMILtiR
Planning Director
PC RESO NO. 4812 -2-
City of Carlsbad
NEGATIVE DECLARATION
Project Address/Location: Citywide
Project Description: Zone Code Amendment and Local Coastal Program Amendment to
amend the City’s Sign Ordinance (Chapter 21.41 of the Carlsbad
Municipal Code) to: add a Purpose and Intent Section to the Sign
Ordinance, create clear and comprehensive sign standards for the
C-M, M and P-M zones and add/revise sign related definitions to
clarify the sign ordinance and ensure its constitutional validity.
The City of Carlsbad has conducted an environmental review of the above described project
pursuant to the Guidelines for Implementation of the California Environmental Quality Act and
the Environmental Protection Ordinance of the City of Carlsbad. As a result of said review, a
Negative Declaration (declaration that the project will not have a significant impact on the
environment) is hereby issued for the subject project. Justification for this action is on file in the
Planning Department.
A copy of the Negative Declaration with supportive documents is on file in the Planning
Department, 1635 Faraday Avenue, Carlsbad, California 92008. Comments from the public are
invited. Please submit comments in writing to the Planning Department within 30 days of date
of issuance. If you have any questions, please call Chris DeCerbo in the Planning Department at
(760) 602-46 11.
DATED: MARCH 27,200O
CASE NO: ZCA 99-09/LCPA 00-02
CASE NAME: SIGN ORDINANCE AMENDMENT
PUBLISH DATE: MARCH 27,200O
Planning Director
1635 Faraday Avenue l Carlsbad, CA 92008-7314 l (760) 602-4600 - FAX (760) 602-8559
ADDENDUM TO THE NEGATIVE DECLARATION FOR ZCA 99-09/LCPA OO-
02
The project description has been revised to specify that two of the proposed Sign Ordinance
definition amendments (“Sign Area” and “Sign Height”) will also apply to the City’s Sign Code
(Chapter 18.20 of the Carlsbad Municipal Code). The purpose of this addendum is to document
this change in project description and to clarify that this change, which makes the two codes
internally consistent, will not result in any significant environmental impacts or necessitate any
revision to the findings of the project negative declaration.
(TO BE COMPLETED BY THE PLANNING DEPARTMENT)
CASE NO: ZCA 99-09/LCPA 00-02
DATE: March 20.2000
BACKGROUND
1. CASE NAME: Sign Ordinance Amendment . .
2. APPLICANT: Citv of Carlsbad
3. ADDRESS AND PHONE NUMBER OF APPLICANT: 1635 Faraday Ave. Carlsbad,
4. DATE EIA FORM PART I SUBMITTED: N/A
5. PROJECT DESCRIPTION: Zone Code Amendment and Local Coastal Program
Amendment to amend the City’s Sign Ordinance (Chapter 21.41 of the Carlsbad
Municipal Code) to: add a Purpose and Intent Section to the Sign Ordinance, create clear
and comprehensive sign standards for the C-M, M and P-M zones and add/revise sign
related definitions to clarify the sign ordinance and ensure its’ constitutional validity.
SUMMARY OF ENVIRONMENTAL FACTORS POTENTIALLY AFFECTED:
The summary of environmental factors checked below would be potentially affected by this
project, involving at least one impact that is a “Potentially Significant Impact,” or “Potentially
Significant Impact Unless Mitigation Incorporated” as indicated by the checklist on the
following pages.
0 Land Use and Planning 0 Transportation/Circulation q Public Services
0 Population and Housing q Biological Resources c] Utilities & Service Systems
0 Geological Problems
q Water
q Air Quality
q Energy & Mineral
Resources
q Hazards
q Noise
0 Aesthetics
0 Cultural Resources
q Recreation
0 Mandatory Findings of Significance
Rev. 03/28/96 3
DETERMINATION.
(To be completed by the Lead Agency)
IXI
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I find that the proposed project COULD NOT have a significant effect on the
environment, and a NEGATIVE DECLARATION will be prepared.
I find that although the proposed project could have a significant effect on the
environment, there will not be a significant effect in this case because the mitigation
measures described on an attached sheet have been added to the project. A NEGATIVE
DECLARATION will be prepared.
I find that the proposed project MAY have a significant effect on the environment, and an
ENVIRONMENTAL IMPACT REPORT is required.
I find that the proposed project MAY have significant effect(s) on the environment, but at
least one potentially significant effect 1) has been adequately analyzed in an earlier
document pursuant to applicable legal standards, and 2) has been addressed by mitigation
measures based on the earlier analysis as described on attached sheets. An is required,
but it must analyze only the effects that remain to be addressed.
I find that although the proposed project could have a significant effect on the
environment, there WILL NOT be a significant effect in this case because all potentially
significant effects (a) have been analyzed adequately in an earlier Master Environmental
Impact Review (MEIR 93-01) pursuant to applicable standards and (b) have been voided
or mitigated pursuant to that earlier Master Environmental Review (MEIR 93-Ol),
including revisions or mitigation measures that are imposed upon the proposed project.
Therefore, a Notice of Prior Compliance has been prepared.
i?R, Date3-‘*-@
3/u/m
Date
Rev. 03/28/96 42
ENVIRONMENTAL IMPACTS
STATE CEQA GUIDELINES, Chapter 3, Article 5, Section 15063 requires that the City
conduct an Environmental Impact Assessment to determine if a project may have a significant
effect on the environment. The Environmental Impact Assessment appears in the following
pages in the form of a checklist. This checklist identifies any physical, biological and human
factors that might be impacted by the proposed project and provides the City with information to
use as the basis for deciding whether to prepare an Environmental Impact Report (EIR), Negative
Declaration, or to rely on a previously approved EIR or Negative Declaration.
A brief explanation is required for all answers except ‘T\Jo Impact” answers that are
adequately supported by an information source cited in the parentheses following each
question. A “No Impact” answer is adequately supported if the referenced information
sources show that the impact simply does not apply to projects like the one involved. A
“No Impact” answer should be explained when there is no source document to refer to, or
it is based on project-specific factors as well as general standards.
“Less Than Significant Impact” applies where there is supporting evidence that the
potential impact is not adversely significant, and the impact does not exceed adopted
general standards and policies.
“Potentially Significant Unless Mitigation Incorporated” applies where the incorporation
of mitigation measures has reduced an effect from “Potentially Significant Impact” to a
“Less Than Significant Impact.” The developer must agree to the mitigation, and the
City must describe the mitigation measures, and briefly explain how they reduce the
effect to a less than significant level.
“Potentially Significant Impact” is appropriate if there is substantial evidence that an
effect is significant.
Based on an “EIA-Part II”, if a proposed project could have a potentially significant
effect on the environment, but &l potentially significant effects (a) have been analyzed
adequately in an earlier EIR or Mitigated Negative Declaration pursuant to applicable
standards and (b) have been avoided or mitigated pursuant to that earlier EIR or Mitigated
Negative Declaration, including revisions or mitigation measures that are imposed upon
the proposed project, and none of the circumstances requiring a supplement to or
supplemental EIR are present and all the mitigation measures required by the prior
environmental document have been incorporated into this project, then no additional
environmental document is required (Prior Compliance).
When “Potentially Significant Impact” is checked the project is not necessarily required
to prepare an EIR if the significant effect has been analyzed adequately in an earlier EIR
pursuant to applicable standards and the effect will be mitigated, or a “Statement of
Overriding Considerations” has been made pursuant to that earlier EIR.
A Negative Declaration may be prepared if the City perceives no substantial evidence that
the project or any of its aspects may cause a significant effect on the environment.
3 Rev. 03128196 23
l If there are one or more potentially significant effects, the City may avoid preparing an
EIR if there are mitigation measures to clearly reduce impacts to less than significant, and
those mitigation measures are agreed to by the developer prior to public review. In this
case, the appropriate “Potentially Significant Impact Unless Mitigation Incorporated”
may be checked and a Mitigated Negative Declaration may be prepared.
a An EIR must be prepared if “Potentially Significant Impact” is checked, and including
but not limited to the following circumstances: (1) the potentially significant effect has
not been discussed or mitigated in an Earlier EIR pursuant to applicable standards, and
the developer does not agree to mitigation measures that reduce the impact to less than
significant; (2) a “Statement of Overriding Considerations” for the significant impact has
not been made pursuant to an earlier EIR; (3) proposed mitigation measures do not reduce
the impact to less than significant, or; (4) through the EIA-Part II analysis it is not
possible to determine the level of significance for a potentially adverse effect, or
determine the effectiveness of a mitigation measure in reducing a potentially significant
effect to below a level of significance.
A discussion of potential impacts and the proposed mitigation measures appears at the end of the
form under DISCUSSION OF ENVIRONMENTAL EVALUATION. Particular attention
should be given to discussing mitigation for impacts which would otherwise be determined
significant.
4 Rev. 03128196 29
Issues (and Supporting Information Sources).
I. LAND USE AND PLANNING. Would the
proposal:.
a) Conflict with general plan designation or
zoning? (Source #(s): ()
b) Conflict with applicable environmental plans
or policies adopted by agencies with
jurisdiction over the project? ()
c) Be incompatible with existing land use in the
vicinity? ()
d) Affect agricultural resources or operations
(e.g. impacts to soils or farmlands, or impacts
fi-om incompatible land uses?
e) Disrupt or divide the physical arrangement of
an established community (including a low-
income or minority community)?
II. POPULATION AND HOUSING. Would the
proposal:
a) Cumulatively exceed official regional or local
population projections?
b) Induce substantial growth in an area either
directly or indirectly (e.g. through projects in
an undeveloped area or extension of major
infrastructure)?
c) Displace existing housing, especially
affordable housing?
III. GEOLOGIC PROBLEMS. Would the proposal
4 b) c)
result in or expose people to potential impacts
involving:
Fault rupture?
Seismic ground shaking?
Seismic ground failure,
liquefaction?
including
4 e) f)
Seiche, tsunami, or volcanic hazard?
Landslides or mudflows?
Erosion, changes in topography or unstable
soil conditions from excavation, grading, or
fill?
s) Subsidence of the land?
h) Expansive soils?
0 Unique geologic or physical features?
IV. WATER. Would the proposal result in:
a) Changes in absorption rates, drainage patterns,
or the rate and amount of surface runoff!
Potentially
Significant Impact
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Less Than
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Rev. 03128196 5
Issues (and Supporting Information Sources).
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c)
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e)
f)
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h) 0
Exposure of people or property to water
related hazards such as flooding?
Discharge into surface waters or other
alteration of surface water quality (e.g.
temperature, dissolved oxygen or turbidity)?
Changes in the amount of surface water in any
water body?
Changes in currents, or the course or direction
of water movements?
Changes in the quantity of ground waters,
either through direct additions or withdrawals,
or through interception of an aquifer by cuts
or excavations or through substantial loss of
groundwater recharge capability?
Altered direction or rate of flow of
groundwater?
Impacts to groundwater quality?
Substantial reduction in the amount of
groundwater otherwise available for public
water supplies?
V. AIR QUALITY. Would the proposal:
a) Violate any air quality standard or contribute
to an existing or projected air quality
violation?
b) Expose sensitive receptors to pollutants?
c) Alter air movement, moisture, or temperature,
or cause any change in climate?
d) Create objectionable odors?
VI. TRANSPORTATION/CIRCULATION. Would
4 b)
4
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e)
0
the proposal result in:
Increased vehicle trips or traffic congestion?
Hazards to safety from design features (e.g.
sharp curves or dangerous intersections) or
incompatible uses (e.g. farm equipment)?
Inadequate emergency access or access to
nearby uses?
Insufficient parking capacity on-site or off-
site?
Hazards or barriers for pedestrians or
bicyclists?
Conflicts with adopted policies supporting
alternative transportation (e.g. bus turnouts,
bicycle racks)?
g) Rail, waterborne or air traffic impacts?
Potentially
Significant Impact
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Less Than Significant
Impact
No
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6 Rev. 03128196 2%
Issues (and Supporting Information Sources). Potentially
Significant Impact
Potentially
Significant Unless
Mitigation
Incorporated
Less Than Significant Impact
No Impact
VII. BIOLOGICAL RESOURCES. Would the
proposal result in impacts to:
a) Endangered, threatened or rare species or their
habitats (including but not limited to plants,
fish, insects, animals, and birds?
b) Locally designated species (e.g. heritage
trees)?
c) Locally designated natural communities (e.g.
oak forest, coastal habitat, etc.)?
d) Wetland habitat (e.g. marsh, riparian and
vernal pool)?
e) Wildlife dispersal or migration corridors?
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VIII. ENERGY AND MINERAL RESOURCES.
Would the proposal?
a) Conflict with adopted energy conservation
plans?
b) Use non-renewable resources in a wasteful
and inefficient manner?
c) Result in the loss of availability of a known
mineral resource that would be of future value
to the region and the residents of the State?
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IX. HAZARDS. Would the proposal involve:
a) A risk of accidental explosion or release of
hazardous substances (including, but not
limited to: oil, pesticides, chemicals or
radiation)?
b) Possible interference with an emergency
response plan or emergency evacuation plan?
c) The creation of any health hazard or potential
health hazards?
d) Exposure of people to existing sources of
potential health hazards?
e) Increase fire hazard in areas with flammable
brush, grass, or trees?
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X. NOISE. Would the proposal result in:
a) Increases in existing noise levels?
b) Exposure of people to severe noise levels?
q q q q q q
XI. PUBLIC SERVICES. Would the proposal have
an effect upon, or result in a need for new or
altered government services in any of the
following areas:
7 Rev. 03/28/96 27
Issues (and Supporting Information Sources).
a) b) 4 4
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a)
b)
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XIV.
a)
b)
C)
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4
xv.
a)
b)
XVI.
Fire protection?
Police protection?
Schools?
Maintenance of public facilities, including
roads?
Other governmental services?
UTILITIES AND SERVICES SYSTEMS.
Would the proposal result in a need for new
systems or supplies, or substantial alterations
to the following utilities:
Power or natural gas?
Communications systems?
Local or regional water treatment or
distribution facilities?
Sewer or septic tanks?
Storm water drainage?
Solid waste disposal?
Local or regional water supplies?
AESTHETICS. Would the proposal:
Affect a scenic or vista or scenic highway?
Have a demonstrate negative aesthetic effect?
Create light or glare?
CULTURAL RESOURCES.
proposal:
Would the
Disturb paleontological resources?
Disturb archaeological resources?
Affect historical resources?
Have the potential to cause a physical change
which would affect unique ethnic cultural
values?
Restrict existing religious or sacred uses
within the potential impact area?
RECREATIONAL. Would the proposal:
Increase the demand for neighborhood or
regional parks or other recreational facilities?
Affect existing recreational opportunities?
MANDATORY FINDINGS OF
SIGNIFICANCE.
Potentially
Significant Impact
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Significant Unless
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Less Than Significant
Impact
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Impact
Rev. 03128196 a8
Issues (and Supporting Information Sources).
a) Does the project have the potential to degrade
the quality of the environment, substantially
reduce the habitat of a fish or wildlife species,
cause a fish or wildlife population to drop
below self-sustaining levels, threaten to
eliminate a plant or animal community, reduce
the number or restrict the range of a rare or
endangered plant or animal or eliminate
important examples of the major periods of
California history or prehistory?
b) Does the project have impacts that are
individually limited, but cumulatively
considerable? (“Cumulatively considerable”
means that the incremental effects of a project
are considerable when viewed in connection
with the effects of past projects, the effects of
other current projects, and the effects of
probable future projects)?
c) Does the project have environmental effects
which will cause the substantial adverse
effects on human beings, either directly or
indirectly?
Potentially Potentially Less Than No Significant Significant Significant Impact Impact Unless Impact Mitigation
Incorporated q q q El
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9 Rev. 03/28/96 29
XVII. EARLIER ANALYSES.
Earlier analyses may be used where, pursuant to the tiering, program EIR, or other CEQA
process, one or more effects have been adequately analyzed in an earlier EIR or negative
declaration. Section 15063(c)(3)(D). In this case a discussion should identify the
following on attached sheets:
a) Earlier analyses used. Identify earlier analyses and state where they are available
for review.
W Impacts adequately addressed. Identify which effects from the above checklist
were within the scope of and adequately analyzed in an earlier document pursuant
to applicable legal standards, and state whether such effects were addressed by
mitigation measures based on the earlier analysis.
c> Mitigation measures. For effects that are “Less than Significant with Mitigation
Incorporated,“ describe the mitigation measures which were incorporated or
refined from the earlier document and the extent to which they address site-
specific conditions for the project.
10 Rev. 03/28/96 30
DISCUSSION OF ENVIRONMENTAL EVALUATION
I. PROJECT DESCRIPTION/ENVIRONMENTAL SETTING
The proposed project consists of a zone code amendment and local coastal program amendment,
to amend the City’s Sign Ordinance (Chapter 21.41 of the Carlsbad Municipal Code) to:
(1) Add a Purpose and Intent Section to the Sign Ordinance. The existing sign
ordinance does not include a clearly stated purpose and intent for enacting the sign
ordinance. Pursuant to recent California and Federal Court decisions, a city’s
interest in sign regulation must be expressly stated in its ordinance. Legitimate,
compelling government interests for a sign ordinance include traffic safety and
aesthetics.
(2) Create clear and comprehensive sign standards for the C-M, M and P-M zones. The
City’s existing sign ordinance does not include detailed sign regulations for uses
within the C-M, M and P-M zones. With respect to these zones, the sign ordinance
generally permits a maximum of 1.5 square feet of sign area per lineal foot of
building frontage per lot. There are however no standards regarding the permitted
number and location of various sign types (i.e.; wall, monument and directional
signs) nor their physical attributes (i.e.; maximum sign area, letter height and logo
size ). Specific sign standards for proposed Industrial, office and commercial uses
within these zones have historically been regulated by Specific Plan sign
provisions. Within the City of Carlsbad, there exists three planned industrial
business-park specific plans (Carlsbad Research Center (SP 180(A)), Carlsbad
Airport Center (Specific Plan 181(A) and Carlsbad Airport Business Center (SP
200)). Many of the sign provisions of these specific plans are out of date and
sufficiently unclear (and in need of revision (see #3 below).
(3) Incorporate a provision into the sign ordinance which specifies that the new codified
sign standards for the C-M, M and P-M zones, supersede the existing Sign and
Graphic requirements of Specific Plans 180(A), 18 1 (A) and 200, all sign programs
adopted pursuant to these Specific Plan Sign and Graphic requirements and the sign
provisions for Area 4 of the El Camino Real Development Standards.
(4) Add/revise sign related definitions to clarify the sign ordinance and ensure its’
constitutional validity. Definition additions include: “Commercial Signage”,
“Directional Sign”, “ Monument Sign” and “Non-Commercial Signage”. Definition
revisions include: “Building Frontage” and “Sign Area”.
Staff has determined that these proposed sign ordinance amendment could not have a significant
impact on the environment and has therefore prepared a negative declaration. No mitigation
measures are required. Specifically, the environmental analysis performed by staff resulted in
this determination for the following reasons:
1.
2.
The amendment is not associated with any specific development project and does not
propose any development;
The amendment does not affect: any General Plan or zoning designation, allowable
densities or land uses, or any environmental plan;
Rev. 03/28/96 3
3.
4.
The amendment does not directly or indirectly result in any significant physical,
biological, or human environmental impacts, and;
The amendment does not conflict with or affect any of the 14 environmental factors (i.e.,
Land Use and Planning, Population and Housing) as listed in this Environmental Impact
Assessment Form and as discussed in the related section below.
Sign permits are ministerial projects. Therefore any future sign permit processed pursuant to this
amended Sign Ordinance is statutorily exempt pursuant to Section 15268 of CEQA.
II. ENVIRONMENTAL ANALYSIS
A. Non-Relevant Items
1. Land Use and Planning - The proposed code amendment will not conflict with the
General Plan or zoning designations or any applicable environmental plans adopted by the City
because it does not affect density or allowed land uses. Signs are a typical accessory use
currently allowed in the office/industrial zones of the City. For this same reason the amendment
will not be incompatible with existing or planned land uses in any area and will not impact
agricultural uses or established communities.
2. Ponulation and Housing - Since this sign ordinance amendment does not propose any
development or affect allowable land uses or densities, the amendment will not affect any
population projections, induce substantial growth, or displace any existing housing.
3. Geologic Problems - As no site-specific project is proposed as part of this zone code
amendment, no changes in topography resulting in unstable earth conditions, erosion of soils,
ground shaking, landslides/mudflows, alteration of deposition patterns, or other geologic
problems will occur.
4. Water - As no site-specific project nor changes to standards or policies regarding water
related issues is proposed as part of this zone code amendment, there will be no impact to water
resources.
5. Air Oualitv - As no site-specific project nor changes to standards or policies regarding air
quality is proposed as part of this zone code amendment, there will be no impact to air quality.
6. TransnortatiorKirculation - As no site-specific project nor changes to standards or
policies regarding transportation/circulation is proposed as part of this zone code amendment,
there will be no impact to transportation/circulation. One of the primary objectives of the
amended sign regulations is to ensure traffic safety.
7. Biological Resources - As no site-specific project is proposed as part of this zone code
amendment, there will be no impact to biological resources.
8. Energy and Mineral Resources - As no site-specific project is proposed as part of this
zone code amendment, there will be no impact to energy and mineral resources.
9. Hazards - As no site-specific project is proposed as part of this zone code amendment,
there will be no exposure to hazards.
12 Rev. 03/28/96 3-a
10. Noise - As no site-specific project is proposed as part of this zone code amendment, there
will be no exposure to noise impacts and no exposure to unacceptable levels of noise.
11. Public Services - As no site-specific project is proposed as part of this zone code
amendment, there will be no impacts to public services.
12. Utilities and Services Svstems - As no site-specific project is proposed as part of this
zone code amendment, there will be no impacts to utilities and services systems.
13. Aesthetics - As compared to the existing sign regulations, the new sign regulations will
result in the following changes: . .
l Reduce the maximum permitted Wall Sign Area/Building from 200 SF to 50 - 150
SF;
l Reduce the maximum permitted Wall Sign Area/Sign from 200 SF to 50 SF;
l Reduce the maximum permitted Monument Sign Area/Sign Face from 100 SF to 35
SF;
l Increase the Maximum Number of Wall Signs/ Elevation from 1 to 1-2. Two (2) wall
signs/elevation is only permitted under the following criteria:
1) the building is greater than 45,000 SF in area;
2) the building elevation must have a minimum of 100 feet of lineal frontage;
3) the minimum spacing between wall signs along an elevation shall not be less than
50 feet; and
4) the cumulative length of all wall signs along any elevation shall not exceed 25%
of the length of the elevation.
0 Standards have been added regarding maximum sign letter and logo height.
l Design standards have been added requiring individual signs to be
compatible with building architecture and other project signage through the
use of similar materials, colors and typestyles.
One of the primary objectives of the proposed sign ordinance revision is to preserve and enhance
the aesthetic environment of Carlsbad, while providing channels of communication to the public.
The proposed sign ordinance revisions provide a reasonable balance between the right of a
business or an individual to identify itself and to convey its message and the right of the public to
be protected against the visual discord that results from the unrestricted proliferation of signs. As
shown above, the proposed sign standard revisions for the City’s office/industrial zones achieves
this objective through maintaining/reducing the permitted sign area per building or lot,
standardizing maximum sign letter and logo heights, and requiring individual signs to be
compatible with building architecture and other project signage, while increasing the permitted
number of wall signs per building elevation (up to 2) for larger buildings (greater than 45,000 SF
in area which have minimum 100 foot lineal frontages). Accordingly, these sign revisions will
not result in significant negative aesthetic impacts.
14. Cultural Resources - As no site-specific project is proposed as part of this zone code
amendment, there will be no impacts to cultural resources.
15. Recreational - The proposed amendment will not increase the demand for parks or other
recreational facilities and will not affect existing recreational opportunities because the proposed
amendment will not induce growth in the City and will not reduce the number or amount of areas
13 Rev. 03/28/96 33
currently planned for recreational uses.
14 Rev. 03/28/96
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PLANNING COMMISSION RESOLUTION NO. 4813
A RESOLUTION OF THE PLANNING COMMISSION OF THE
CITY OF CARLSBAD, CALIFORNIA, RECOMMENDING
APPROVAL OF A ZONE CODE AMENDMENT, AMENDING
THE SIGN ORDINANCE, TITLE 21, CHAPTER 21.41 AND
THE SIGN CODE, TITLE 18, CHAPTER 18.20 OF THE
CARLSBAD MUNICIPAL CODE TO ADD A PURPOSE AND
INTENT SECTION, ADD/REVISE SIGN RELATED
DEFINITIONS AND CREATE CLEAR AND COMPRE-
HENSIVE SIGN STANDARDS FOR THE C-M, M AND P-M
ZONES.
CASE NAME: SIGN ORDINANCE AMENDMENT
CASE NO: ZCA 99-09
WHEREAS, on the 13th of July, 1999, the City Council adopted a Resolution
of Intention directing staff to initiate a zone code amendment to amend the City’s Sign
Ordinance (Chapter 21.41 of the Carlsbad Municipal Code) to incorporate clear and
comprehensive sign standards for the City’s office/industrial zones (i.e., C-M, M and P-M
zones); and
WHEREAS, associated with this City Council objective, staff is
recommending revisions to the Sign Ordinance and Sign Code (Chapter 18.20 of the
Carlsbad Municipal Code) to add a Purpose and Intent Section to clarify the City
Council’s objectives in enacting the Sign Ordinance and add/revise sign related definitions
to clarify the Sign Ordinance and Sign Code.
WHEREAS, the proposed amendment is set forth in the draft City Council
Ordinance, Exhibit “X” dated, September 20,2000, and attached hereto SIGN ORDINANCE
AMENDMENT - ZCA 99-09; and
WHEREAS, the Planning Commission did on the 2nd day of August, 2000, on
the 16th day of August, 2000, and on the 20th day of September, 2000, hold a duly noticed
public hearing as prescribed by law to consider said request; and
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WHEREAS, at said public hearing, upon hearing and considering all testimony
and arguments, if any, of all persons desiring to be heard, said Commission considered all factors
relating to the Zone Code Amendment; and
NOW, THEREFORE, BE IT HEREBY RESOLVED by the Planning
Commission as follows:
4
B)
That the foregoing recitations are true and correct.
That based on the evidence presented at the public hearing, the Commission
RECOMMENDS APPROVAL of ZCA 99-09 - SIGN ORDINANCE
AMENDMENT, based on the following findings:
FindinPs:
1. That the proposed Zone Code Amendment ZCA 99-09 is consistent with the General
Plan in that the General Plan Land Use and Circulation Elements include a number
of community design and safety objectives and policies as follows:
A.
B.
C.
D.
E.
Land Use Element Policy C.7 (Overall Land Use Pattern) - “Evaluate each
application for development of property with regard to the following specific
criteria:
1. Site design quality, which may be indicated by the harmony of the proposed
buildings in terms of size, height, and location, with respect to existing neighboring
development.”
2. Site design quality, which may be indicated by the arrangement of the site for
efficiency of circulation, or onsite and offsite traffic safety, privacy, etc.”
Land Use Element Policy C.6 (Industrial) - “Ensure that the physical
development of industrial areas recognizes the need for compatibility among
the industrial establishments involved . . .”
Land Use Element Policy C.10 (Industrial) - “Require new industrial
development to be located in modern, attractive,. well-designed and
landscaped industrial parks in which each site provides for internal traffic,
parking, loading, storage and other operational needs.”
Land Use Element Commercial Objective B.3 - “To establish and maintain
commercial development standards to address landscaping, parking, signs
and site and building design, to ensure that all existing and future
commercial developments are compatible with surrounding land uses.”
Housing Element Goal 4 - “Maintenance of a high quality of life and a strong
local economy through a balance of residential and non-residential
development, in particular, a balance of the wages earned by the local work
PC PESO NO. 4813 -2- 3,&
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force and the cost of local housing.”
F. Circulation Element Objective B.3 (Streets and Traffic Control) - “To design
streets for the safe and efficient movement of people, goods and services
within and through the City in the most environmentally sound and
aesthetically pleasing manner possible.”
This proposed Sign Ordinance amendment is consistent with the applicable goals,
objectives and policies of the General Plan in that the proposed sign development
and design standards will:
8 Improve the aesthetic environment and enhance project/community
design and compatibility through: maintaining/reducing the
permitted sign area per building or lot, limiting the number and size
(letter height) of permitted wall and monument signs relative to
building size, standardizing maximum sign letter and logo heights,
and requiring individual signs to be compatible with building
architecture and other project signage. These standards will ensure
that the size (height and area) of any wall sign permitted on a building
is in better proportion to the buildings size and does not detract from
or dominate the buildings architecture.
8 Improve traffk safety by: 1) requiring business/project identification
monument signs to include street address( and be located so as to
be clearly visible to any pedestrian, bicyclist or motor vehicle driver.
8 Additionally, the proposal to increase the number of wall signs per
building and per building elevation is designed to attract to the City
the prospering industries (i.e. electronics, telecommunications,
software development and pharmaceutical) whose wage earners can
afford the city’s relatively higher cost housing, thereby helping to
achieve a better jobs-housing balance.
2. That the proposed ZCA reflects sound principles of good planning.
PC RESO NO. 4813 -3- 37 I
PASSED, APPROVED AND ADOPTED at a regular meeting of the Planning
Commission of the City of Carlsbad, held on the 20th day of September 2000, by the following
vote, to wit:
AYES:
NOES:
Chairperson Compas, Commissioners Baker, Heineman,
L’Heureux, Nielsen, Segall, Trigas . .
ABSENT:
ABSTAIN:
hLJgA/¶&/ti
WILLIAM COMPAS , Chairp&on
CARLSBAD PLANNING COMMISSION
ATTEST:
Planning Director
PC RESO NO. 4813 -4- 3-8
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PLANNING COMMISSION RESOLUTION NO. 4814
A RESOLUTION OF THE PLANNING COMMISSION OF THE
CITY OF CARLSBAD, CALIFORNIA, RECOMMENDING
APPROVAL OF AMENDMENTS TO THE MELLO II
SEGMENT LAND USE PLAN SIGNAGE POLICY 8-5 AND
ALL SIX SEGMENTS OF THE CARLSBAD LOCAL
COASTAL PROGRAM TO ADOPT THE CITY’S AMENDED
SIGN ORDINANCE AS AN IMPLEMENTING ORDINANCE
FOR CARSLBAD’S LOCAL COASTAL PROGRAM.
CASE NAME: SIGN ORDINANCE AMENDMENT
CASE NO: LCPA 00-02
WHEREAS, the City is amending the Sign Ordinance, Chapter 21.41 of Title
21 (Zoning Ordinance) of the Carlsbad Municipal Code to: add a purpose and intent
section, add/revise sign related definitions and create clear and comprehensive sign
standards for the C-M, M and P-M zones.
WHEREAS, the Zoning Ordinance is the implementing ordinance for the
City’s Local Coastal Program; and
WHEREAS, California State law requires that the Local Coastal Program, and
the Zoning Ordinance be in conformance and therefore amendments to the implementing
ordinance also require an amendment to the Local Coastal Program to ensure consistency
between the two documents; and
WHEREAS, a verified application for an amendment to the Local Coastal
Program has been filed with the Planning Department; and
WHEREAS, said verified application constitutes a request for a Local Coastal
Program Amendment as shown on Exhibits “X” attached to Resolution No. 4813 and “Y”
dated September 20,2000, as provided in Public Resources Code Section 30574 and Article 15
of Subchapter 8, Chapter 2, Division 5.5 of Title 14 of the California Code of Regulations of the
California Coastal Commission Administrative Regulations; and
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WHEREAS, the Planning Commission did on the 2nd day of August, 2000, on
the 16th day of August, 2000, and on the 20th day of September, 2000, hold a duly noticed
public hearing as prescribed by law to consider said request; and
WHEREAS, at said public hearing, upon hearing and considering all testimony
and arguments, if any, of all persons desiring to be heard, said Commission considered all factors
relating to the Local Coastal Program Amendment.
WHEREAS, State Coastal Guidelines requires a six week public review period
for any amendment to the Local Coastal Program.
NOW, THEREFORE, BE IT HEREBY RESOLVED by the Planning
Commission of the City of Carlsbad, as follows:
4 That the foregoing recitations are true and correct.
B) At the end of the State mandated six week review period, starting on June 8,200O
and ending on July 21,2000, staff shall present to the City Council a summary of
the comments received.
Cl That based on the evidence presented at the public hearing, the Commission
RECOMMENDS APPROVAL of SIGN ORDINANCE AMENDMENT -
LCPA 00-02 based on the following findings, and subject to the following
conditions:
FindinPs:
1. That the proposed Local Coastal Program Amendment meets the requirements of, and is
in conformity with, the policies of Chapter 3 of the Coastal Act and all applicable policies
of the Mello I, Mello II, Agua Hedionda, Redevelopment, East Batiquitos and West
Batiquitos segments of the Carlsbad Local Coastal Program, in that the proposed
coastal zone allowable signage and proposed sign design standards (which require
sign compatibility with building architecture and other project signage) will
promote the production of quality signage that preserves and enhances the aesthetic
environment of the coastal zone since the proposed revisions reduce the maximum
wall sign area per wall sign from 200 SF to 50 SF, add sign letter heights and logo
dimension standards, and require sign compatibility with building architecture and
other project signage.
2. The proposed sign ordinance revisions will not impact coastal resources in that the
proposed sign standards would only apply to building signs and freestanding signs
which are located on the developable (unconstrained) area of any M, C-M or P-M
zoned property within the coastal zone. Such signage would not be approved for
PC RESO NO. 48 14 -2- 4/0
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3.
4.
5.
development within coastal wetlands or upon coastal slopes with gradients equal to
or greater than 25% inclination, with or without native vegetation.
The proposed sign ordinance revisions will not damage the visual beauty of the
coastal zone in that ocean views and panoramas will not be affected by wall-
mounted signs on existing buildings.
The proposed sign ordinance revisions will not obstruct coastal views but will
instead potentially enhance coastal views in that the proposed sign standards
revisions reduce the permitted height of freestanding directory (from 14’ to 5’) and
monument signs (from 8’ to 5’).
That the proposed amendment to the segments of the Carlsbad Local Coastal Program is
required to bring it into consistency with the proposed zone code amendment.
PASSED, APPROVED AND ADOPTED at a regular meeting to the Planning
Commission of the City of Carlsbad, held on the 20th day of September 2000, by the following
vote, to wit:
AYES: Chairperson Compas, Commissioners Baker, Heir&an,
L’Heureux, Nielsen, Segall, and Trigas
NOES:
ABSENT:
ABSTAIN:
CARLSBAD PLANNING COMMISSION
ATTEST:
Planning Director
PC RESO NO. 4814 -3- Y/
A REPORT TO THE PLANNING COMMISSION
Item No. 0 2
Application complete date: N/A
P.C. AGENDA OF: September 20,200O Project Planner: Chris DeCerbo
Project Engineer: N/A
SUBJECT: ZCA 99-09/LCPA 00-02 - SIGN ORDINANCE AMENDMENT - A Zone Code
Amendment and Local Coastal Program Amendment to amend the City’s Sign
Ordinance (Chapter 21.4 1 of the Carlsbad Municipal Code) and Sign Code (Chapter
18.20 of the Carlsbad Municipal Code) to: (1) add a Purpose and Intent Section; (2)
add/revise sign related definitions; and, (3) create clear and comprehensive sign
standards for the City’s C-M, M and P-M zones.
I. RECOMMENDATION
That the Planning Commission ADOPT Planning Commission Resolution No. 4812
RECOMMENDING APPROVAL of the Negative Declaration issued by the Planning Director
and ADOPT Planning Commission Resolutions No. 48 13 and 48 14 RECOMMENDING
APPROVAL of ZCA 99-09 and LCPA 00-02 based on the findings contained therein.
II. INTRODUCTION
In July, 1999, the Carlsbad City Council adopted a Resolution of Intention directing staff to
initiate a zone code amendment to amend the City’s Sign Ordinance (Chapter 21.41 of the
Carlsbad Municipal Code) to incorporate clear and comprehensive sign standards for the City’s
office/industrial zones (i.e., C-M, M and P-M zones). Accordingly, this Zone Code Amendment
recommends specific amendments to the Sign Ordinance to accomplish this City Council
objective. Associated with these ordinance standard revisions, are proposed sign ordinance
amendments to: (1) add a Purpose and Intent Section to the Sign Ordinance to clarify the City
Council’s objectives in enacting the sign ordinance in accordance with recent case law regarding
the constitutional validity of sign ordinances; and, (2) add/revise sign related definitions to
clarify the sign ordinance.
III. PROJECT DESCRIPTION AND BACKGROUND
This project (ZCA 99-09/LCPA 00-02) is an amendment to the City’s Sign Ordinance (Chapter
2 1.41 of the Carlsbad Municipal Code) and its Local Coastal Program to: (1) add a Purpose and
Intent Section; (2) add/revise sign related definitions; and, (3) create clear and comprehensive
sign standards for the City’s C-M, M and P-M zones. To ensure consistency between the City’s
Sign Ordinance and Sign Code, Title 18, Chapter 18.20 is also proposed for amendment to revise
sign related definitions which are common to both Chapters of the Municipal Code.
The City’s existing sign ordinance does not include detailed sign regulations for uses within the
C-M, M and P-M zones. With respect to these zones, the sign ordinance generally permits a
maximum of 1.5 square feet of sign area per lineal foot of building frontage per lot. There are,
however, no standards regarding the permitted number and location of various sign types (i.e.,
EXHIBIT 4
ZCA 99-09/LCPA 00-02 - SIGN ORDINANCE AMENDMENT
September 20,200O
wall, monument and directional signs) nor their physical attributes (i.e., maximum sign area,
letter height and logo size).
Specific sign standards for proposed industrial, office, and commercial uses within these zones
have historically been regulated by Specific Plan sign provisions. Within the City of Carlsbad,
there exist three planned industrial business-park specific plans (Carlsbad Research Center (SP
180(A)), Carlsbad Airport Center (Specific Plan 181(A) and Carlsbad Airport Business Center
(SP 200)). Many of the sign provisions of these specific plans (which were written in the late
1970’s and early 1980’s) are out of date, somewhat unclear and in need of revision. Accordingly,
this sign ordinance amendment provides that the new codified sign standards for the C-M, M and
P-M zones, supersede the Sign and Graphic requirements of all of these Specific Plans, and all
sign programs adopted pursuant to these Specific Plan Sign and Graphic requirements. However,
existing signs which conform to the regulations effective at the time of their placement shall be
allowed to remain. Staff recommends that any proposed changes to those existing signs would
trigger the necessity for compliance with the current sign ordinance and related provisions.
Over the past 12 months, staff has worked with a representative team of office/industrial
owners/developers within the City to develop these proposed sign ordinance revisions. This
team has in turn communicated these proposed ordinance revisions to approximately 30
office/industrial owners or developers in Carlsbad. Approximately one-third of these
office/industrial owners or developers have submitted letters of support for the proposed sign
ordinance revisions.
The City’s Zoning Ordinance also functions as the implementing zoning for Carlsbad’s Local
Coastal Program (LCP). Accordingly, a Local Coastal Program Amendment is being processed
to adopt the proposed amended zone code as part of the City’s LCP.
On December 14, 1999, the Carlsbad City Council adopted Urgency Ordinance NS-526 to
prohibit the issuance of sign permits for and/or the construction, erection, placement or
generation of large freestanding signs pending a review and study of the sign ordinance and a
report or recommendation of the Planning Department and the Planning Commission.
Concurrent with this action, the City Council also adopted Resolution No. 99-535 directing staff
to revise the Sign Ordinance to comply with current case law (i.e. prohibiting the regulation of
non-commercial speech and incorporating a new Purpose and Intent section, which clearly states
the City’s interest in regulating signage). This proposed Zone Code Amendment and Local
Coastal Program Amendment accomplish the purpose and intent objectives, comply with the
statutes of the law and do not conflict with the Urgency Ordinance currently in effect.
IV. ANALYSIS
Included below is a discussion and analysis of the specific Sign Ordinance revisions associated
with each above noted project objective. Reference can be made to Exhibit “X” to review in
detail all text revisions. The recommendation for approval of this Zone Code Amendment/Local
Coastal Program Amendment was developed by analyzing its achievement of the overall project
objectives and its compliance/consistency with the Carlsbad General Plan and applicable Local
Coastal Program policies.
ZCA 99-09/LCPA 00-02 - SIGN ORDINANCE AMENDMENT
September 20,200O
Page 3
As compared to the existing sign regulations, the new sign regulations will result in the following
changes:
A. Proiect Obiectives
1. Purpose and Intent
The existing sign ordinance does not include a clearly stated Purpose and Intent for regulating
signage. Recent California and Federal appellate court and United States Supreme Court
decisions, state that a city’s interest in sign regulation should be expressly stated in its ordinance.
Legitimate, compelling government interests for a sign ordinance include traffic safety and
aesthetics. Accordingly, the Sign Ordinance has been amended to incorporate a new Purpose and
Intent Section (2 1.41.005).
This new section specifies that the primary objectives of the proposed sign ordinance are to
protect and improve pedestrian and vehicular traffic safety and to preserve and enhance the
aesthetic environment of Carlsbad, while providing channels of communication to the public.
The proposed sign ordinance revisions provide what staff believes to be a reasonable balance
between the right of a business or an individual to identify itself and to convey its message and
the right of the public to be protected against the traffic safety problems and visual discord that
result from the unrestricted proliferation of signs.
As discussed below, the proposed sign standard revisions for the City’s office/industrial zones
achieve this objective through maintaining/reducing the permitted sign area per building or lot,
standardizing maximum sign letter and logo heights, and requiring individual signs to be
compatible with building architecture and other project signage, while increasing the permitted
number of wall signs per building elevation (up to 2) for larger buildings (greater than 65,000 SF
in area which have minimum 150 foot lineal frontages).
2. Sign Related Definitions
The second objective of this sign ordinance amendment is to add/revise sign related definitions to
clarify the sign ordinance and make it easily understandable. Definition additions include:
“Average Grade”(for the purpose of measuring the height of a monument sign on a sloping
property), “Commercial Signage,” “Directional Sign,” “Fascia Sign,” “Monument Sign,” “Non-
Commercial Signage, ” “Pole Sign,” and “Suspended Sign.”
The City’s existing sign ordinance does not define the terms “Commercial Signage” or “Non-
Commercial Signage.” As defined, “Commercial Signage” would include signs which advertise
a product or service for a profit or business purpose, propose a commercial transaction or relate
solely to economic interest. In comparison, “Non-Commercial Signage” would include any signs
where the prevailing thrust is not to propose a commercial transaction. These definitions clarify
important distinctions since it is recommended by staff that non-commercial signage be allowed
everywhere that commercial signage is allowed, subject to the same limitations, in order to
protect First Amendment freedom of speech rights.
The ordinance has been amended to define five currently undefined sign types including:
“Directional Sign,” “Fascia Sign,” “Monument Sign,” “Pole Sign,” and “Suspended Sign.” 44
ZCA 99-09kCPA 00-02 - SIGN ORDINANCE AMENDMENT
September 20,200O
These sign types are distinguished in the proposed sign ordinance, and therefore require
definition.
Definition revisions include: “Sign Height” and “Sign Area.” The definition of “Sign Area” has
been revised within the Sign Ordinance (Chapter 21.41) and the Sign Code (Chapter 18.20) to
include specific computations for measuring the Sign Areas of all the sign types (i.e. Wall,
Fascia, Awning, Window, Monument, Suspended and Pole) that are addressed in the Sign
Ordinance. Furthermore, for “Monument Signs,” the base, fiarne or cabinet of the sign will now
be included in the sign area. . .
The definition of “Sign Height” has been revised in the Sign Ordinance (Chapter 21.41) and the
Sign Code (Chapter 18.20) to include specific computations for measuring the Sign Height of all
the sign types (i.e., Wall, Fascia, Awning, Window, Monument, Suspended and Pole) that are
addressed in the Sign Ordinance and Sign Code. Most notably, a revision to the “Sign Height”
definition provides that where a grade differential (slope) exists beneath a monument sign, then
the sign height shall be measured from the top of the sign cabinet to the “average grade” (instead
of the “existing grade”) beneath the sign. Accordingly, a new definition for “Average Grade”
(the average level of the finished surface of the ground) has also been added to the Sign
Ordinance.
3. Clear and Comprehensive Sign Standards
General Sign Standards
0 A provision has been added specifying that non-commercial signage is
permitted wherever commercial signage is permitted subject to the same
standards.
The existing sign ordinance does not clearly distinguish between
commercial (i.e., advertising) and non-commercial (i.e., an ideological,
political or other noncommercial message) signage. The City Attorney’s
office has advised that a sign ordinance should impose no greater
restrictions on non-commercial speech than on commercial speech. This
new provision has therefore been added to conform the City’s sign
ordinance with current constitutional case law decisions.
l Design standards have been added requiring all signs to be compatible
with a project through the use of similar materials, colors and typestyles,
and with the building architecture with respect to scale, and other design
features.
These design standards will promote the production of high quality,
compatible signage that forms a strong connection to the building
architecture and other project signage.
ZCA 99-09/LCPA 00-02 - SIGN ORDINANCE AMENDMENT
September 20,2000
Page 5
Real Estate Signs:
The existing Real Estate Sign Area standard of 15 square feet per lot is proposed
to be maintained.
Monument Signs:
0 The maximum permitted Monument Sign AredSign Face has been
reduced from 100 SF to 35 SF.
This monument sign area standard is the existing City standard for lots which front
along the Palomar Airport Road scenic comdor.
0 A maximum Sign LetterLogo Height of 12 inches has been added.
This proposed letter height standard is based upon sign legibility and distance
studies, which conclude that a sign with a 12 inch letter height is legible to a
motorist from a distance of up to 525 feet.
0 Location criteria have been added requiring monument signs to be located
near primary project entrances or other strategic locations, and to include
building address(es) (number and street) that are plainly visible from the
street that the building or sign fronts on.
These new standards will enhance public welfare by improving traMic safety in
requiring businedproject identification monument signs to: include street
address(es), and be located so as to be clearly visible to any pedestrian, bicyclist
or motor vehicle driver, while improving the aesthetic environment by reducing
the permitted size of monument identification signs.
Wall Signs:
0 The maximum number of Wall SignsBuilding has been revised from one
Wall Sign/Building Street Frontage, to:
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One Wall Sign/Building (for buildings less than 35,000 SF in
area);
Two Wall SignsBuilding (for buildings between 35,000 SF and
65,000 SF in area); and
Three Wall SignsBuilding (for buildings greater than 65,000 SF in
area).
The existing wall sign standard is confusing in that it incorrectly implies
that buildings which don’t have street frontage @e.; buildings that are
located along a driveway) are not permitted to have wall signs.
Referencing the number of permitted building wall signs relative to the
size of the building rather than building street frontage@) will eliminate
ZCA 99-09LCPA 00-02 - SIGN ORDINANCE AMENDMENT
September 20,2000
this existing ambiguity.
Compared to the existing wall sign standard, this new standard would
allow more wall signs for larger buildings which do not have multiple
street frontages. However, in order to construct more than one (1) wall
sign upon a building the maximum sign letter height per sign would be
required to be proportionally reduced (see discussion below regarding
Maximum Wall Sign Letter Heights).
m The maximum permitted Sign Area/Wall Sign has been reduced from 200
SF to 50 SF.
This proposed sign area reduction per wall sign is based upon input from the
development community.
0 Maximum Wall Sign Letter Heights have been added.
The maximum permitted wall sign letter heights vary relative ta the size of
the building and the number of building wall signs that are proposed.
>
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Buildings less than 35,000 SF in area are allowed one wall sign
with a maximum letter height of 24 inches;
Buildings between 35,000 SF and 65,000 SF in area are allowed
either one wall sign with a maximum letter height of 36 inches or
two wall signs with a maximum letter height of 24 inches;
Buildings greater than 65,000 SF in area are allowed either one
wall sign with a maximum letter height of 36 inches, or two or
three wall signs with a maximum letter height of 24 inches each.
>
e
e
Maximum Sign Logo HeighWidth Standards have been added.
A provision has been added which prohibits the illumination of wall signs
that face and are within 500 feet of any property line which adjoins
residentially zoned property.
The existing specific plan sign provisions would allow for the construction of a
200 square foot wall sign on a building with no restrictions on sign letter/logo
size. A 200 square foot sign (20’ x 10’) would be considered by staff to be out of
proportion with any 3-story building (3 stories is the tallest building allowed in
the C-M, M and P-M zones of the City). The new wall sign letter height and logo
dimension standards, in combination with the general reduction in permitted sign
area per wall sign (50 SF maximum), will ensure that the size (height and area) of
any wall sign permitted on a building is in better proportion to the building size
and that it does not detract from or dominate the building’s architecture.
The proposed wall sign illumination prohibition will enhance neighborhood
compatibility where officehndustrial and residential land uses border one another.
ZCA 99-09LCPA 00-02 - SIGN ORDINANCE AMENDMENT
September 20,2000
Pane 7
The maximum Number of Wall Signs/Building Elevation has been
increased from one to two.
Two Wall Signs43uilding Elevation would only be permitted if all of the
following conditions exist:
1)
2)
3)
4)
The building is greater than 65,000 SF in area;
The building elevation must have a mihimum of 150 lineal feet;
The minimum spacing between wall signs along an elevation shall
not be less than 75 feet; and
The cumulative length of all wall signs along any elevation shall
not exceed one-third (1/3) of the length of the elevation.
However, building elevations which front along or are within 500 feet and visible
from the City’s scenic comdors (Interstate 5, Palomar Airport Road, or El
Camino Real) would not be permitted to have more than one wall sign along those
elevations.
With respect to the proposal to increase the number of wall signs per building and per building
elevation, it is important to consider that the existing specific plan sign provisions were written to
address the specific building types and tenancy which were prevalent during the late 1970’s and
early 1980’s including: (1) smaller (average 15,000 to 25,000 square feet) multi-tenant
industriaVoffice buildings, where each business was privately owned, occupied a limited floor
area (2,500 to 5,000 square feet), had a separate building entrance, and was permitted a wall sign
above the entrance, or (2) single tenant buildings, which were permitted a very large wall sign
(up to 200 square feet in area) regardless of building size.
However, representatives of the officehndustrial development community explain that the
existing wall sign provisions do not adequately address the newest generation of larger (20,000
to 100,000 square feet) common entry, multi-tenant officehndustrial buildings which are being
built today. These new buildings are attracting growing electronics, telecommunications,
software development and pharmaceutical companies (i.e., ViaSat, Malcom Pirnie, Paine
Webber, McGraw Hill, Solomon Smith Barney, Rubio’s and Cypros Pharmaceuticals). These
businesses occupy considerably larger floor areas (ranging from 25,000 to 50,000 square feet),
are often publicly held, and typically have a corporate image and desire for identification.
The proposal to increase: (1) the permitted number of wall signs per building from one sign per
building street frontage, to between one and three signs per building; and, (2) the permitted
number of wall signs per building elevation from a maximum of one to a maximum of two, will
enable the City to continue to attract the above-noted prospering companies to locate within the
City’s business parks.
The new sign development and design standards which: (1) reduce the permitted wall sign area
per building and per sign; (2) standardize maximum sign letter and logo heights; (3) require
individual signs to be compatible with building architecture and other project signage; and, (4)
limit the number and letter height of permitted wall signs relative to building size, are intended to
ensure the production of quality signage that is in proportion to the individual building and iJg
ZCA 99-09LCPA 00-02 - SIGN ORDINANCE AMENDMENT
September 20,2000
maintains the integrity of project architecture and design.
e The maximum Number of Wall SignsBuilding Elevation fronting along Palomar
Airport Road has been reduced from two to one.
Palomar Airport Road is designated as a scenic corridor. Accordingly, this
reduction in permitted wall signage will help to maintain the aesthetic integrity of
this scenic corridor.
e The maximum Number of Wall SignsBuilding Elevation fronting along El
Camino Real has been increased from zero to one.
Pursuant to the El Camino Real Corridor Development Standards (1 984), office/industrial
buildings that front along El Camino Real and are located between College Avenue and Cassia
Lane (Area 4 of the Scenic Corridor) are not permitted any wall signage on building elevations
facing the corridor. This is the only segment of the El Camino Real Corridor where wall signs for
non-residential uses are prohibited. Several non-residential projects subject to this wall signage
restriction have processed requests (Special Use Permits) to deviate from this corridor standard.
Staff recommends support of this proposed El Camino Real Corridor Development Standards
modification based upon the findings that allowing one Wall Sign/Building Elevation fronting
along El Camino Real will: (1) provide an equal opportunity for each officehndustrial building to
identify itself or convey its message; and, (2) maintain the integrity of the El Camino Real scenic
corridor in that one wall sign per building elevation will not result in visual clutter or
compromise the aesthetic integrity of this roadway.
Accordingly, this sign ordinance amendment includes a provision which specifies that the new
codified sign standards for the C-M, M and P-M zones, supersede the sign provisions for the C-
M, M and P-M zoned properties that are located within Area 4 of the El Camino Real
Development Standards.
Minor Identification Wall Signs for Individual IndustriaYOffice Businesses:
The existing planned industrial business-park specific plans include individual tenant minor
identification sign standards for multi-tenant industriaYoffice and commercial buildings wherein
each tenant has a separate external building entrance. These standards currently allow each
tenant to locate a small business identification sign (maximum 5 SF in area and 6 inches in
height) directly above the individual business entrance.
The existing provisions regarding permitted minor identification wall signs for individual
businesses that have a separate building entrance within an industrial/office building have been
maintained with the exception that a provision has been added which prohibits the illumination
of minor identification wall signs.
ZCA 99-09LCPA 00-02 - SIGN ORDINANCE AMENDMENT
September 20,2000
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Minor Identification WalVFascidSuspended Signs for Individual Retail Businesses:
Recognizing that commercial uses have unique signage needs, including the need to be
prominently visible to pedestrians, the sign standards for individual retail businesses have been
modifiedsupplemented to allow for adequate commercial tenant identification while minimizing
the visual discord associated with excessive commercial signage. The proposed retail sign
standard modifications are based upon input fiom the retail development community and the
review of retail sign standards of other jurisdictions.
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The maximum permitted Wall or Fascia Sign Area per individual commercial business
has been reduced fiom 35 SF to 20 SF;
A maximum WalVFascia Sign Letter Height of 18 inches has been added;
Location criteria have been added requiring wall or fascia signs to be oriented towards
the parking area of the individual business;
A new provision has been added that allows one Suspended Sign for ground floor, second
floor and third floor individual retail businesses; and
Development Standards for Suspended Signs have been added. These standards limit the
maximum Sign Area to 5 SF, Sign Letter Height to 8 inches, prohibit sign illumination
and require such signs to be located on the underside of walkway overhangs at 90 degrees
to the retail business.
Directional Signs:
0 New Development Standards for Directional Signs have been added. These standards
limit the maximum number of Directional Signs per Driveway Entrance to three, Sign
AredSign Face to 6 SF, Sign Height to 4 feet, and Sign Letter/Logo Height to 6 inches
each.
These new directional sign standards advance the City’s interest in promoting traffic
safety by allowing the minimum amount of directional signage necessary for the
facilitation of traffic internal to a project site.
B. General Plan
The General Plan Land Use, Housing and Circulation Elements include a number of community
design, jobs-housing balance and safety goals, objectives and policies, which are listed below.
1. Land Use Element Policy C.7 (Overall Land Use Pattern) - “Evaluate each
application for development of property with regard to the following specific
criteria:
A. Site design quality, which may be indicated by the harmony of the
proposed buildings in terms, of size, height, and location, with respect to
existing neighboring development.
Site design quality, which may be indicated by the arrangement of the site
for efficiency of circulation, or onsite and offsite traffic safety, privacy,
etc.”
B.
ZCA 99-09LCPA 00-02 - SIGN ORDINANCE AMENDMENT
September 20,2000
2. Land Use Element Policy C.6 (Industrial) - “Ensure that the physical
development of industrial areas recognizes the need for compatibility among the
industrial establishments involved . . .”
3. Land Use Element Policy C. 10 (Industrial) - “Require new industrial development
to be located in modern, attractive, well-designed and landscaped industrial parks
in which each site provides for internal traffic, parking, loading, storage and other
operational needs.” a.
4. Land Use Element Commercial Objective B.3 - “To establish and maintain
commercial development standards to address landscaping, parking, signs and
site, and building design, to ensure that all existing and future commercial
developments are compatible with surrounding land uses.”
5. Housing Element Goal 4 - “Maintenance of a high quality of life and a strong
local economy through a balance of residential and non-residential development,
in particular, a balance of the wages earned by the local work force and the cost of
local housing.”
6. Circulation Element Objective B.3 (Streets and Traffic Control) - “To design
streets for the safe and efficient movement of people, goods and services within
and through the City in the most environmentally sound and aesthetically pleasing
manner possible.”
This proposed Sign Ordinance amendment is consistent with the applicable goals, objectives and
policies of the General Plan in that the proposed sign development and design standards will:
(1) Improve the aesthetic environment and enhance projectlcommunity design and compatibility
through: maintainindreducing the permitted sign area per building or lot; limiting the number
and size (letter height) of permitted wall and monument signs relative to building size;
standardizing maximum sign letter and logo heights; and requiring individual signs to be
compatible with building architecture and other project signage. These standards will ensure that
the size (height and area) of any wall sign permitted on a building is in better proportion to the
buildings size and does not detract from or dominate the buildings architecture; and (2) Improve
traffic safety by requiring business/project identification monument signs to include street
address(es), and be located so as to be clearly visible to any pedestrian, bicyclist or motor vehicle
driver.
Additionally, the proposal to increase the number of wall signs per building and per building
elevation is designed to attract to the City the prosperous industries (Le. electronics,
telecommunications, software development and pharmaceutical) whose wage earners can afford
the city’s relatively higher cost housing, thereby helping to achieve a better jobs-housing
balance.
C. Local Coastal Propram
Currently, the City’s Sign Ordinance constitutes the implementing signage regulations for the
Carlsbad Local Coastal Program (LCP). Specifically, Subsection 21.41.070(11) of the existing
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September 20,2000
Sign Ordinance includes specific sign restrictions for properties within the coastal zone.
Accordingly, a Local Coastal Program Amendment is being processed to ensure consistency
between the proposed amended zone code and the City’s LCP. This LCPA will also amend the
Land Use Plan text (Policy 8-5 Signage) of the Mello 11 segment of the Carlsbad LCP. As
compared to the existing coastal zone sign regulations, the new sign regulations for C-M, M and
P-M zoned properties will result in the following changes:
WalYFascia/Suspended Signs:
The existing coastal zone sign regulations do not address permitted building wall, fascia or
suspended signage. Instead, the regulations address permitted “business signage.” The existing
sign regulations for coastal zone properties allow one fagade sign per business. As previously
discussed, the proposed modifications would allow for one to three wall signs per building
(depending on building area) and individual tenant minor identification signs for multi-tenant
industriaVoffce and commercial buildings where each tenant has a separate external building
entrance.
These proposed sign revisions will ensure the provision of adequate signage opportunities
for single and multi tenant buildings as well as minor identification signage for individual
commercial/office/industrial businesses, which have separate building entrances.
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For Shopping Complexes - The maximum permitted height of directory signs has
been reduced from 14 feet to 5 feet.
For parcels with three or fewer commercial establishments, the maximum
permitted height of a monument sign has been reduced from 8 feet to 5 feet.
These revisions should have no significant practical effect in that shopping centers are generally
not permitted in the M and P-M zones and no C-M zoned properties are located in the City’s
coastal zone. The additional permitted commercial building wall signs and individual retail
business minor identification signs (discussed above) adequately address commercial signage
needs in the M and P-M zones.
These proposed coastal zone allowable signage and proposed sign design standards will promote
the production of quality signage that preserves and enhances the aesthetic environment of the
coastal zone since the proposed revisions reduce the maximum wall sign area per wall sign from
200 SF to 50 SF, add sign letter heights and logo dimension standards, and require sign
compatibility with building architecture and other project signage.
As discussed below, because the proposed sign ordinance revisions will not adversely impact
coastal resources, obstruct coastal views or otherwise damage the visual beauty of the coastal
zone, this proposed Sign Ordinance amendment is consistent with the applicable coastal policies
of Carlsbad’s Local Coastal Program.
Coastal resources will not be impacted in that the proposed sign standards would
only apply to building signs and freestanding signs which are located on the
developable (unconstrained) area of any M, C-M or P-M zoned property within
the coastal zone. Such signage would not be approved for development within
ZCA 99-09LCPA 00-02 - SIGN ORDINANCE AMENDMENT
September 20,2000
Page 12
coastal wetlands, or upon coastal slopes with gradients equal to or greater than
25% inclination with or without native vegetation.
The visual beauty of the coastal zone will not be damaged in that ocean views and
panoramas will not be affected by wall-mounted signs on existing buildings.
Coastal views will not be obstructed but will instead potentially be enhanced in
that the proposed sign standards revisions reduce the permitted height of
freestanding directory (from 14’ to 5’) and monument signs (from 8’ to 5’).
The LCP amendment will add the amended version of the Sign Ordinance to the implementation
portion of all of the City’s LCP segments in addition to amending Land Use Plan text (Policy 8-5
Signage) of the Mello 11 segment of the Carlsbad LCP. This will accomplish the required
consistency between the City’s Zoning Ordinance and its LCP.
V. ENVIRONMENTAL REVIEW
The Planning Director has determined that this Zone Code AmendmentlLocal Coastal Program
Amendment (ZCA 99-09LCPA 00-02) to the City’s Sign Ordinance and Sign Code (Carlsbad
Municipal Code, Chapters 21.41 and 18.20 respectively), will not have a significant impact on
the environment and therefore issued a Negative Declaration on March 27, 2000. The
environmental analysis (EIA Part 11) concluded that this ZCA/LCPA will not result in any
physical, biological or human environmental impacts and the amended sign development and
design standards are comparable to the existing standards with respect to environmental
protection. Therefore, no significant environmental impacts are anticipated to occur. Future sign
permits processed pursuant to this amended Sign Ordinance are statutorily exempt from
environmental review (CEQA Section 15268). There were no letters of comment received during
the public review period for this Negative Declaration. An addendum to the Negative
Declaration has been prepared to indicate that the proposed Sign Ordinance definition
amendments included in this project will also apply to the City’s Sign Code (Chapter 18.20 of
the Carlsbad Municipal Code).
ATTACHMENTS:
1.
2.
3.
Planning Commission Resolution No. 48 12 (Neg. Dec.)
Planning Commission Resolution No. 48 13 (ZCA)
Planning Commission Resolution No. 48 14 (LCPA)
CD:cs:mh
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BOLD/STRIKEOUT TO
EXHIBIT “A”
SEPTEMBER 20,2000
ORDINANCE NO.
AN ORDINANCE OF THE CITY COUNCIL OF THE
CITY OF CARLSBAD, CALIFORNIA AMENDING THE
SIGN ORDINANCE, TITLE 21, CHAPTER 21.41, AND
THE SIGN CODE, TITLE 18, CHAPTER 18.20 OF THE
CITY OF CARLSBAD MUNICIPAL CODE TO ADD A
PURPOSE AND INTENT SECTION, ADDREVISE
SIGN RELATED DEFINITIONS AND CREATE CLEAR
AND COMPREHENSIVE SIGN STANDARDS FOR
CASE NAME: SIGN ORDINANCE AMENDMENT
THE C-M, M AND P-M ZONES.
CASE NO.: ZCA 99-09
The City Council of the City of Carlsbad, California does ordain as follows:
SECTION 1 : That Title 2 1 , Chapter 2 1.41 of the Carlsbad Municipal Code is amended
by the addition of Section 21.41.005 to read as follows:
21.41.005 Purpose and Intent
The purpose and intent of the Sign Ordinance Amendment is to:
A. Implement the City’s community design and safety standards as set forth in the
General Plan; and
B. Maintain and enhance the City’s appearance by regulating the design, character,
location, number, type, quality of materials, size, color, illumination and maintenance of
signs; and
C. Protect and improve pedestrian and vehicular traffic safety by balancing the
need for signs which facilitate the safe and smooth flow of traffic without an excess of
signage which may distract motorists, overload their capacity to quickly receive
information, visually obstruct traffic signs or otherwise create congestion and safety
hazards; and
D. Equitably distribute the privilege to communicate information for commercial
and non-commercial purposes without regulating the content of the message conveyed; and
E. Limit commercial signage to on-site locations in order to protect the aesthetic
environment from the visual clutter associated with the unrestricted proliferation of such
signs, while providing channels of communication to the public; and
F. Minimize the possible adverse effects of signs on nearby public and private
property; and
G. Enable the fair, consistent, and efficient enforcement of these sign regulations.
Non-commercial signage is permitted wherever other signage is permitted within Chapter
21.41 and is subject to the same standards and total maximum allowances for a site of each
sign type specified in this Chapter.
SECTION 2: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.010(c) to read as follows:
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21.41.010(c). No person shall display, construct, erect, alter or relocate any sign without
first obtaining a sign permit pursuant to this Chapter and Chapter 18.20 of the Carlsbad
Municipal Code.
SECTION 3: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 2 1.41.030(5) to read as follows:
21.41.030(5) “Average Grade” - means the average level of the finished surface of the
ground beneath a monument sign.
SECTION 4: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030(8) to read as follows:
21.41.030(8) “Commercial Signage” - means any sign with wording, logo, or other
representation that, directly or indirectly names, advertises or calls attention to a business,
product, service, or other commercial activity.
SECTION 5: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030(9) to read as follows:
21.41.030(9) “Directional Sign” - means a sign which contains words such as “entrance,”
Uenter,” “exit,” “in,” 66 out,” or other direction commands without business identification,
or a sign containing arrows or characters indicating traffic directions and used either in
conjunction with such words or separately. Directional signs shall not contain advertising.
SECTION 6: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030(11) to read as follows:
21.41.030(11) “Fascia Sign” - means a sign fastened to or engraved in the band or board
at the edge of a roof overhang.
SECTION 7: That Title 2 1, Chapter 2 1.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030( 16) to read as follows:
21.41.030(16) ‘‘Monument Sign” - means a freestanding sign, which is supported by a base
which rests upon the ground and is an integral part of the design.
SECTION 8: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030(17) to read as follows:
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21.41.030(17) “Non-Commercial Signage” - means any sign which is intended to convey a
non-commercial message of social, political, educational, religious or charitable
commentary.
SECTION 9: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030(20) to read as follows:
21.41.030(20) “Pole Sign” - means a freestanding sign supported by one or more metal or
wood posts, pipes or other vertical supports.
SECTION 10: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the amendment and renumbering of Subsection 21.41.030( 18) to read as follows
21.41.030(23) ((Sign Area” - is computed as follows:
A. Wall, Fascia, Awning and Window Signs - Sign area shall be computed by
measuring the smallest square, rectangle, triangle, circle or combination thereof, that will
encompass the extreme limits of the writing, representation, emblem or other display,
together with any material or color forming an integral part of the background of the
message or display or otherwise used to differentiate the sign from the backdrop or
structure against which it is placed but not including any supporting framework or
bracing.
B. Monument, and Suspended Signs - Sign area shall be computed by measuring
the entire area contained within the frame, cabinet, monument, monument base or fixture,
including all ornamentation or decoration used to attract attention.
C. Pole Signs - Sign area shall be computed as the area of the surface(s) upon
which the sign message is placed provided that the supporting column is not decorated or
displayed with advertising.
D. Multifaced Signs - The sign area for a two sided or multifaced sign shall be
computed by adding together the area of all sign faces, as described above.
SECTION 11: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the amendment and renumbering of Subsection 21.41.030( 11) to read as follows:
21.41.030(24) ‘‘Sign Height” means the following:
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A. Wall, Fascia, Awning, Suspended, Monument, Pole and Window Signs - is
specified as the greatest vertical measurement from the top of the sign cabinet,
including all ornamentation and supports, to the average grade beneath the sign.
SECTION 12: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.030(26) to read as follows:
21.41.030(26) “Suspended Sign” means a sign hung from the underside of marquees,
pedestrian arcades or covered walkways at 90 degrees to the building wall or storefront. A
sign suspended under a pedestrian walkway or fascia which is parallel to the building wall
shall be considered as a wall or fascia sign.
SECTION 13: That Title 2 1, Chapter 2 1.4 1 of the Carlsbad Municipal Code is amended
by the addition of Section 2 1.41.065 to read as follow:
21.41.065 General Sim Standards
The following sign standards shall apply to all signage within the City.
A. Sign Area
1. Wall. Fascia, Awnin9 and Window Signs - Sign area shall be
computed by measuring the smallest square, rectangle, triangle, circle or combination
thereof, that will encompass the extreme limits of the writing, representation, emblem or
other display, together with any material or color forming an integral part of the
background of the message or display or otherwise used to differentiate the sign from the
backdrop or structure against which it is placed but not including any supporting
framework or bracing.
Monument. and Suspended SiFns - Sign area shall be computed by
measuring the entire area contained within the frame, cabinet, monument, monument base
or fixture, including all ornamentation or decoration used to attract attention.
Pole Sims - Sign area shall be computed as the area of the surface(s)
upon which the sign message is placed provided that the supporting column is not
decorated or displayed with advertising.
Multi-faced Sims - The sign area for a two sided or multi-faced sign
shall be computed by adding together the area of all sign faces, as described above.
2.
3.
4.
B. Sign Height
1. Wall, Fascia, Awning, Suspended, Monument, Pole and Window
Signs - The height of wall, fascia, awning, suspended, monument, pole and window signs is
specified as the greatest vertical measurement from the top of the sign cabinet, including
all ornamentation and supports, to the average grade beneath the sign.
C. Placement of Signs - Commercial signs, except where specifically allowed
elsewhere in this Chapter, shall be placed on the lot of the use which the sign is intended to
identify. Signs shall not be placed or overhang on public property nor within the public
right-of-way unless provided for elsewhere herein.
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D. Non-commercial signage is permitted wherever commercial signage is permitted
within Chapter 21.41 and is subject to the same standards and total maximum allowances
per lot or building of each sign type specified in this Chapter.
SECTION 14: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is
amended by the amendment of Subsection 21.41.070(2) to read as follows:
21.41.070(2). Except for signs at freeway service facilities and real estate signs, the total area of
all signs on any one lot or building shall not exceed the following:
ZONE OF LOT
with densities corre-
sponding to R-A
R-1, R-2, R-W, P-C
though R-2
R-3, R-P (Residential),
R-T, R-D-M, P-C with
Densities less restrk-
Tive than R-2 (except
hotels and motels)
C-M, M and P-M
All other zones
TABLE 1 - AREA OF SIGNS
TOTAL AREA OF ALL SIGNS
Two square feet
Twenty square feet
One square foot per lineal
foot of building frontage
located on the lot. The
total area of all signs shall
not exceed one hundred
square feet except that the
planning commission may
approve up to one hun-
dred fifty square feet of
sign area as part of a site
development plan pro-
cessed pursuant to Chap-
ter 21.06.
Per Sections 21.41.070(4) and 21.41.070(13) of this Chapter.
One and five-tenths
square feet per lineal foot
of building frontage located
on the lot.
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b! th
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SECTION 15: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
amendment of Subsection 21.41.070(4)(C) to read as follows:
21.41.070(4)(C)
C. Except for signs advertising new subdivisions, as mentioned in subparagraph (D) of
this subsection, the total area of any real estate sign on a lot shall not exceed the areas mentioned
in Table 3 below:
TABLE 3
MAXIMUMREAL
ESTATE SIGN
ZONE OF LOT
R-1, R-2, R-W, P-C
with densities corre-
sponding to R-A
Through R-2
R-3, R-P, R-T, P-C
with densities less
restrictive than R-2
C-M, M and P-M
Freeway service faci-
lities regardless of zone
and all other property
AREA PER LOT
Three (3) square feet
Twelve (1 2) square feet
Fifteen (15) square feet
Twenty-five (25) square feet
SECTION 16: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is amended
by the addition of Subsection 21.41.070( 13) to read as follows:
21.41.070(13) Signs permitted for industrial, office and commercial uses in the C-M, M and
P-M Zones.
A. The sign standards codified in this Subsection supersede the following:
1. The sign and graphic requirements of all Specific Plans within the C-
2. Sign programs approved pursuant to the sign and graphic
3. The sign provisions for the C-M, M and P-M zoned properties that
M and P-M zones;
requirements of all Specific Plans within the C-M and P-M zones; and
are located within Area 4 of the El Camino Corridor Development Standards.
B. Freestanding Monument Signs
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Maximum Number
of Monument
Sims Per Lot 1"
Maximum Sign
Area Per Sign Face
Maximum Sign
Height
Maximum
Letter/Logo Height
Buildings between
35,000 square feet
and 65,000 square
feet in area.
35 square feet
Buildings greater
than 65,000 square
feet in area.
5 feet above
average grade
12 inches
one / 36 inches or
two / 24 inches
1. Other Standards:
a. Freestanding Monument Signs shall be located near primary
project entrances or at other strategic locations and shall include
applicable building address(es) (number and street) which are
plainly visible from the street that the building or sign fronts on.
b. Freestanding Monument Signs may be single or double-faced.
c. *No monument sign shall be located within 100 feet of another
monument sign. However, if more than one building shares a
common driveway, then a maximum of two monument signs can
be located along the common driveway, provided that the signs are
located on the opposite sides of the driveway.
d. Monument signs shall be designed to be compatible with other
project signage through the use of similar materials, colors and
type styles.
e. Monument signs shall be compatible with the visual elements of
the building, including but not limited to construction materials,
color, scale, or other design features.
C. Wall Signs
one / 36 inches or
two / 24 inches or
three / 24 inches
Building Area
1
Buildings less than
35,000 square feet
in area.
2*
Maximum Wall
Sign Area Per Sign
Maximum Number
of Wall Signs Per
Building /
Maximum Letter
Height
Maximum Number
of Wall Signs Per
Building Elevation
Maximum Logo
HeiPhtNidth
50 square feet
24/36 inches
one/ 24 inches
36/36 inches
1
36/36 inches
Maximum Lines of
Text Per Sign
2
I 50 square feet 50 square feet
2 2
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a. Building elevations which front along or are within 500 feet of the
right-of-way and visible from Interstate 5, Palomar Airport Road,
or El Camino Real shall not have more than one (1) wall sign
along those elevations.
b. A building elevation must have a minimum of 150 lineal feet in
order to have more than one (1) wall sign along that elevation.
c. The minimum spacing between wall signs along an elevation shall
not be less than 75 feet.
d. The cumulative length of all wall sign(s) along any building
elevation shall not exceed one-third (l/3) of the length of that same
elevation.
(i) Other Standards
(a) Wall signs shall be designed to be compatible with other
project signage through the use of similar materials, colors and
typestyles.
(b) Wall signs shall be compatible with the visual elements
of the building, including but not limited to construction
materials, color, scale, or other design features.
(c) Illuminated wall signs shall be prohibited on building
elevations which face and are within 500 feet of any property
line which adjoins residentially zoned property.
(d) No wall signage shall be allowed on any architectural
projection, parapet or equipment enclosure and no wall
signage shall be allowed above the permitted building height
for usable floor area on any building.
(D) Minor Identification Signs
1. In addition to building wall sign(s) permitted pursuant to Section 21.41.070(13)(C),
each industrial/office business that has a separate building entrance within an
industrial/offke building may be permitted a minor identification wall sign as
follows:
Minor Identification Wall Signs - IndustriaYOfftce Businesses
Maximum
Number of
Wall Signs Per
Business
Directly above the
business entrance.
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2. In addition to building wall sign(s) permitted pursuant to Section
21.41.070(13)(C), each retail business that has a separate building entrance
within a commercial building may be permitted minor identification signs as
follows:
Minor Identification Wall or Fascia Signs - Retail Businesses
Wall Sign Location above the ceiling
height elevation of
1 the ground floor.
Permitted Fascia
Sign Location
Centered on fascia,
directly above the
business entrance.
Sign Orientation Oriented towards
the uarkiue area.
* Minor Identification
businesses.
Wall or Fascia Signs are only permitted for ground floor retail
3. Minor Identification Suspended Signs - Retail Businesses
Maximum Number
of Minor
Identification
Suspended Signs I
Per Retail
Business*
Maximum Sign
Area Per Sign Face 5 square feet
Maximum Letter
Height 8 inches
Underside of
Permitted Sign walkway overhang
Location at 90 degrees to the
retail business
* Minor Identification Suspended Signs are permitted for ground floor, second floor and
third floor retail businesses.
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4. Other Standards
(a) Minor Identification Wall/Fascia/Suspended signs shall be compatible
with the visual elements of the building, including but not limited to
construction materials, color, scale, or other design features.
(b) Minor Identification Wall/Fascia/Suspended signs shall not be
illuminated.
E. Directional Signs - The City has an interest in ensuring traffic safety. To directly
advance that interest, the following directional sign standards shall apply.
Maximum Number
of Directional
Signs Per
Driveway Entrance
from a
Public\Private
Street
3
Maximum Sign 6 square feet
Area Per Sign Face
Maximum Sign 4 feet above
Height average grade
Maximum 6 inches
Letter/Logo Height
1. Other Standards:
(a) Directional signs shall be allowed as required for the facilitation of traffic
internal to the site.
(b) Directional signs shall be designed to be compatible with other project
signage through the use of similar materials, colors and type styles.
SECTION 17: That Title 21, Chapter 21.41 of the Carlsbad Municipal Code is
amended by the addition of Subsection 21.41.070(11)(F) to read as follows:
21.41.070(11)(F) Notwithstanding the above, industrial, office and commercial uses
located in the C-M, M and P-M Zones are subject to the sign provisions of Subsection
21.41.070(13) of this chapter.
SECTION 18: That Title 18, Chapter 18.20 of the Carlsbad Municipal Code is
amended by the amendment of Subsection l&20.025(4) to read as follows :
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18.20.025(4) “Sign Area” - is computed as follows:
A. Wall, Fascia, Awning and Window Signs - Sign area shall be computed by
measuring the smallest square, rectangle, triangle, circle or combination thereof, that will
encompass the extreme limits of the writing, representation, emblem or other display,
together with any material or color forming an integral part of the background of the
message or display or otherwise used to differentiate the sign from the backdrop or
structure against which it is placed but not including any supporting framework or
bracing.
B. Monument, and Suspended Signs - Sign area shall be computed by measuring
the entire area contained within the frame, cabinet, monument, monument base or fixture,
including all ornamentation or decoration used to attract attention.
C. Pole Signs - Sign area shall be computed as the area of the surface(s) upon
which the sign message is placed provided that the supporting column is not decorated or
displayed with advertising.
D. Multifaced Signs - The sign area for a two sided or multifaced sign shall be
computed by adding together the area of all sign faces, as described above.
SECTION 19: That Title 18, Chapter 18.20 of the Carlsbad Municipal Code is
amended by the addition of Subsection 18.20.025(5) to read as follows :
18.20.025(5) “Sign Height” means the following:
B. Wall, Fascia, Awning, Suspended, Monument, Pole and Window Signs - is
specified as the greatest vertical measurement from the top of the sign cabinet,
including all ornamentation and supports, to the average grade beneath the sign.
EFFECTIVE DATE: This ordinance shall be effective thirty days after its adoption,
and the City Clerk shall certify to the adoption of this ordinance and cause it to be published at
least once in a publication of general circulation in the City of Carlsbad within fifteen days after
its adoption, except in the Coastal Zone where it becomes effective upon certification by the
California Coastal Commission.
INTRODUCED AND FIRST READ at a regular meeting of the Carlsbad City
Council held on the day of ,2000, and thereafter
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PASSED AND ADOPTED at a regular meeting of said City Council held on the
day of ,2000, by the following vote, to wit:
AYES:
NOES:
ABSENT:
ABSTAIN:
CLAUDE A. LEWIS, Mayor
ATTEST:
LORRAINE M. WOOD, City Clerk
ww
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PLANNING COMMISSION September 20,200O EXHIBIT 5 Page 6
CONTINUED PUBLIC HEARING:
2. ZCA 99-09/LCPA 00-02 - SIGN ORDINANCE AMENDMENT - A Zone Code Amend-
ment and Local Coastal Program Amendment to amend the City’s Sign Ordinance
(Chapter 21.41 of the Carlsbad Municipal Code) to: (1) add a Purpose and Intent Section;
(2) add/revise sign related definitions; and (3) create clear and comprehensive sign
standards for the City’s C-M, M and P-M zones.
Principal Planner, Chris DeCerbo presented agenda item #2 as follows: The City’s existing sign ordinance
does not include detailed sign regulations for uses within the C-M, M and P-M zones. Sign standards for
proposed industrial, office and commercial uses within these zones have historically been regulated by
planned industrial business-park Specific Plan sign provisions. Many of the sign provisions of these
specific plans (which were written in the late 1970’s and early 1980’s) are out of date, somewhat unclear
and in need of revision.
Accordingly, in July of 1999, the Carlsbad City Council directed staff to amend the City’s Sign Ordinance
to incorporate updated, clear and comprehensive sign standards for the City’s office/industrial zones (i.e.
C-M, M and P-M zones). With respect to this undertaking, the City Council directed staff to meet with the
non-residential development community to get input on the proposed sign standards. They also directed
staff to, in as much as possible, maintain the existing sign standards (especially regarding number of
permitted wall signs and sign area) that are in effect today.
Over the past 12 months, staff has worked with a representative team of office/industrial
owners/developers within the City to develop the proposed sign ordinance revisions. The proposed sign
standard modifications are also based upon the review of sign standards of other jurisdictions.
Associated with these ordinance revisions, are proposed sign ordinance amendments to: (1) add a
Purpose and Intent Section to the Sign Ordinance to clarify the City Council’s objectives in enacting the
sign ordinance and (2) add/revise sign related definitions to clarify the sign ordinance.
As compared to the existing sign regulations, the new sign regulations will result in the following changes.
> Purpose and Intent
The existing sign ordinance does not include a clearly stated Purpose and Intent for regulating
signage. Recent California and Federal appellate court and US Supreme Court decisions,
state that a City’s interest in sign regulation should be expressly stated in its ordinance.
Legitimate, compelling government interests for a sign ordinance include traffic safety and
aesthetics. Accordingly, the Sign Ordinance has been amended to incorporate a new
Purpose and Intent Section.
This new section specifies that the primary objectives of the proposed sign ordinance are to
protect and improve pedestrian and vehicular traffic safety and to preserve and enhance the
aesthetic environment of Carlsbad, while providing adequate channels of communication to
the public.
9 Sign Related Definitions
The second objective of this sign ordinance amendment is to add/revise sign related
definitions to clarify the sign ordinance and make it easily understandable.
The City’s existing sign ordinance does not define the terms “Commercial Signage” or “Non-
Commercial Signage.” As defined, “Commercial Signage” would include signs that advertise
a product or service for a profit or business purpose, propose a commercial transaction or
relate solely to economic interest. In comparison, Non-Commercial Signage” would include
any signs where the prevailing thrust is not to propose a commercial transaction. Examples
could include ideological or political messages.
PLANNING COMMISSION September 20,200O Page 7
These definitions clarify important distinctions, in that the courts have ruled that non-
commercial signage be allowed everywhere that commercial signage is allowed, subject to
the same limitations, in order to protect First Amendment freedom of speech rights.
The ordinance is also proposed for amendment to define five currently undefined sign types
including: “Directional Sign”, “Fascia Sign”, “Monument Signs”, “Pole Sign”, and “Suspended
Sign”. These signs types are distinguished in the proposed sign ordinance, and therefore
require definition.
Definition revisions include: “Sign Height: and “Sign Area”
The definition of “Sign Area” has been revised to include specific computations for measuring
the Sign Areas of all the sign types that are addressed in the Sign Ordinance. The major
substantive change is that for “Monument Signs”, the base, frame or cabinet of the sign would
now be included in the sign area.
The most notable revision to the “Sign Height” definition provides that where a grade
differential (slope) exists beneath a monument sign, then the sign height shall be measured
from the top of the sign cabinet to the “average grade” (instead of the “existing grade) beneath
the sign.
A provision has been added specifying that non-commercial signage is permitted wherever commercial
signage is permitted subject to the same standards. As previously discussed, the existing sign ordinance
does not clearly distinguish between commercial and non-commercial signage. The City Attorney’s office
has advised that a sign ordinance should impose no greater restrictions on non-commercial speech than
on commercial speech. This new provision has therefore been added to conform the City’s sign ordinance
to current constitutional case law decisions.
New Sign Design Standards have been added which require all project signs to be compatible with: 1)
building architecture with respect to materials, color and scale and with 2) other project signage through
the use of similar materials, colors and typestyles. These design standards will promote the production of
high quality, compatible signage that forms a strong connection to the building architecture and other
project signage. Referring to slide #5 in his presentation, Mr. DeCerbo stated that it was an example of an
office building in the City that has signage that is compatible with respect to color and materials.
With respect to freestanding Monument Sign revisions, he explained that the maximum permitted
Monument Sign Area/Sign Face has been reduced from loo-square feet to 35square feet. On December
14, 1999, the Carlsbad City Council adopted a sign moratorium to prohibit the issuance of sign permits for
and/or the construction, of freestanding signs with any dimension greater that 8 feet or with a sign face
greater than 35square feet pending a review and study of the sign ordinance. This proposed monument
sign area reduction is consistent with this sign moratorium provision. A maximum Sign Letter/Logo Height
of 12 inches has been added.
Location criteria have been added requiring monument signs to: be located near primary project entrances
or other strategic locations and to include building address that are plainly visible from the fronting
public street.
These new standards will enhance public welfare by improving traffic safety while improving the aesthetic
environment by reducing the permitted size of monument identification signs.
The major area of change in this sign ordinance amendment deals with wall signs. The maximum
permitted Sign Area/Wall Sign has been reduced from 200-square feet to 50-square feet. The maximum
number of Wall Signs per building has been revised from 1 Wall Sign/Building Street Frontage to:
9 1 Wall Sign per building (for buildings less than 35,000-square feet in area);
9 2 Wall Signs per building (for building between 35,000-square feet and 65,000~square feet in
area) and
9 3 Wall Signs per building (for buildings greater than 65,000~square feet in area
17
PLANNING COMMISSION September 20,200O Page 8
Compared to the existing wall sign standard, this new standard would allow more wall signs for larger
buildings, which do not have multiple street frontages and fewer wall signs for smaller buildings that have
multiple street frontages.
To construct more than one (1) wall sign upon a building, the maximum sign letter height per sign would
be required to be proportionally reduced whereby;
9 Buildings less than 35,OOOsquare feet in area are allowed one wall sign with a maximum
letter height of 24 inches
9 Buildings between 35,000-square feet and 65,000~square feet in area are allowed either
one wall sign with a maximum letter height of 36 inches or two walls signs with a
maximum letter height of 24 inches
9 Buildings greater than 65,OOOsquare feet in area are allowed either one-wall sign with a
maximum letter height of 36 inches, or two or three wall signs with a maximum letter
height of 24 inches each.
Maximum Sign Logo height/Width Standards have also been added.
The existing wall sign standard, would allow for the construction of a disproportionate 200 square foot wall
sign on a 3-story building with no restrictions on sign letter/logo size. The new wall sign area and letter
height and logo dimension standards will ensure that the size of any wall sign permitted on a building is in
better proportion to the building size and that it does not detract from or dominate the building’s
architecture.
For larger sized buildings, the maximum number of Wall Signs/Building Elevation has been increased from
one to two. Two Wall Signs along an elevation would only be permitted if all of the following conditions
exist:
9 The building is greater than 65,000-square feet in area
9 The building elevation must have a minimum of 150 lineal feet along the elevation
9 The minimum spacing between wall signs along an elevation shall not be less than 75 feet
and
9 The cumulative length of all wall signs along any elevation shall not exceed one-third (i/3)
of the length of the elevation
However, building elevations which front along or are within 500 feet and visible from the City’s scenic
corridors (Interstate 5, Palomar Airport Road, or El Camino Real) would not be permitted to have more
than one wall sign along those elevations. This provision will help to maintain the aesthetic integrity of
these scenic corridors.
Commissioner Segall stated that currently wall signs were not permitted along El Camino Real and
currently on Palomar Airport Road two wall signs are allowed.
Mr. DeCerbo concurred.
The new sign development and design standards which: (1) reduce the permitted wall sign area per
building and per sign; (2) standardize maximum sign letter and logo heights; (3) require individual signs to
be compatible with building architecture and other project signage; and (4) limit the number and letter
height of permitted wall signs relative to building size, are intended to ensure the production of quality
signage that will be more proportional to and compatible with the building or project site to which it relates.
Ultimately, the revised sign standards will eliminate the ability to achieve an excessive amount of wall
signage on any building.
The existing provisions regarding minor identification wall signs for individual businesses that have a
separate building entrance within an industrial/office building, have been maintained with the exception
that a provision has been added which prohibits the illumination of minor identification wall signs.
Specifically, each such business may be permitted one minor identification wall sign. Each minor
identification wall sign shall:
9 not exceed a maximum sign area of five (5) square feet
9 not exceed a maximum letter height of six (6) inches
PLANNING COMMISSION September 20,200O Page 9
9 must be located directly above the entrance to each individual business and
9 not be illuminated
Recognizing that commercial uses have unique signage needs, including the need to be prominently
visible to pedestrians, the sign standards for individual retail businesses have been
modified/supplemented to allow for adequate commercial tenant identification while minimizing the visual
discord associated with excessive commercial signage. Each ground floor retail business would be
permitted one minor identification wall or fascia sign.
9 The maximum permitted Wall/Fascia Sign Area has been reduced from 35-square feet to
20-square feet
9 A maximum Wall/Fascia Sign Letter Height of 18 inches has been added
9 Location criteria have been added requiring wall signs to not be located above the ceiling
height elevation of the ground floor and fascia signs to be located directly above the
business entrance
9 Location criteria have been added requiring walls signs to be oriented towards the parking
area of the individual business
In addition, a new provision has been added that allows one (1) Suspended Sign for each retail business.
New development standards for Suspended Signs have been added. These standards limit the maximum
Sign Area to 5-square feet; Sign Height to 8 inches; prohibit sign illumination; and require such signs to be
located on the underside of walkway overhangs at 90 degrees to the retail business.
New Development Standards for Directional Signs have been added. These standards limit the maximum
number of Directional Signs per Driveway Entrance to three; sign Area/Sign Face to 6-square feet; Sign
Height to 4 feet; and Sign Letter/Logo height to 6 inches each. These new directional sign standards
advance the City’s interest in promoting traffic safety by allowing the minimum amount of directional
signage necessary for the facilitation of traffic internal to a project site.
In conclusion, this proposed Sign Ordinance Amendment accomplishes the project objectives and is
consistent with the General Plan and Local Coastal Program as amended. Therefore staff recommends
approval of ZCA 99-09/LCPA 00-02
Chairperson Compas asked if there were questions of staff.
Commissioner Trigas asked for clarification regarding the non-illuminated provisions in the ordinance as it
relates to the industrial office businesses.
For clarification of the illumination issue, Mr. DeCerbo referred to page 9, #4(b) “Other Standards” of the
ordinance, stating that it applies to all of the minor identification signs.
Commissioner Heineman asked what happens to the existing signs if the signs are not in compliance with
the new ordinance.
Mr. DeCerbo stated that the existing code has provisions for amortization.
Commissioner Nielsen asked if the placement of address numbers were addressed in the ordinance.
Mr. DeCerbo stated that address numbers were being required on Monument Signs, but the location of
address numbers on buildings was not specified.
Commissioner Nielsen suggested that a standard location of address numbers on buildings would
enhance public safety.
Mr. DeCerbo stated that a thorough amendment to the Sign Ordinance; including location, size,
illumination of building addresses would be addressed as part of the ordinance update.
Commissioner Segall concurred that phase two of the sign ordinance should address the aesthetic and . . . . traffic safety issues as it relates to the location and vlslbrlrty of address numbers.
PLANNING COMMISSION September 20,200O Page 10
Mr. DeCerbo replied that there are ordinances that have separate sections for address numbers; which
are required signs and have standards associated with them.
Mr. Wayne stated that the issue of visible address numbers and their location would be addressed in the
upcoming major revision to the entire sign ordinance.
Commissioner Segall asked for clarification regarding the process used to develop the new sign
standards.
Mr. DeCerbo stated that meetings were convened with the non-residential development community for
input, and that numerous city ordinances were reviewed with respect to standards and functionality.
In addition, Mr. Wayne commented that local similar competitive areas were toured.
Commissioner Segall asked for clarification regarding the moratorium.
Mr. DeCerbo responded that the moratorium, in effect, is with respect to freestanding signs only and noted
that many businesses appeared to be waiting until this amendment is approved before investing in and
installing signage.
Commissioner Segall requested clarification on the timeframe for approval of the ordinance.
Deputy City Attorney McMahon stated that the ordinance would be introduced at a City Council meeting,
then approved at the second meeting and would go into effect 30 days later.
As there were no additional questions of staff, Chairperson Compas opened public testimony.
PUBLIC TESTIMONY:
Scott Brusseau, 2892 Lone Jack Road, Encinitas, representing Newport National Corporation; stated that
Cornerstone Corporate Center was the first new class A office project in the City of Carlsbad in nine years.
The group represents approximately 1.4 million square feet of the 2 million square feet of office space in
Carlsbad. In the 1970’s most of the office buildings built in Carlsbad were lO,OOO-25, 000 square feet. In
the 1980’s office building were 20,000-40,000 square feet. In the 1990’s office building are typically
35,000-50,000 square feet. In responding to the market, buildings are now 35,000-85,000 square feet.
Carlsbad is starting to attract tenants desiring 50,000 square feet. From a marketing standpoint a
company leasing thousands of square feet is a tenant that wants and deserves to have their name
displayed on the building.
Mr. Brusseau expressed concern regarding the constraint of the 35-square feet for the Monument Signs,
stating that 35-feet within the sign envelope (area where letters are) was more desirable. He suggested
that the total sign area be 50-square feet, including the base of the sign or the total sign area be 35-square
feet that encompasses the print area only. In addition, he stated that the two walls signs should be
permitted for buildings greater than 50,000 square feet, instead of the proposed footage of 65,000 square
feet. He did note that he was in agreement with the spacing between the two signs and the size of the
letters. Regarding the spacing of the Monuments Signs, he requested clarification as to the loo-feet
spacing distance as it relates to new and nearby projects.
Mark MC Laren, 4370 La Jolla Village Drive, Suite 655, San Diego, CA 92122, advised the Commission
that he would like to see the 65,000-square foot requirement for two walls signs changed to 50,000
square-feet. He stated that he was in support of the proposed sign ordinance changes because it was a
tremendous improvement over the existing sign ordinance. Noting that signage was a very important
element in attracting large-quality companies as tenants to the City of Carlsbad; these companies have
professional images that they want to project, hence the need for adequate walls signs.
Robert Irish, 1047 Stratford Court, Del Mar, CA, managing partner of Bowie Irish Ventures, commented
that signage was very important to local Carlsbad companies. Due to the fact that he owns a 65,000
square foot building facing El Camino Real he would prefer that the new sign ordinance allow two wall
signs, but did feel that the overall sign package was fair.
PLANNING COMMISSION September 20,200O Page 11
Gerard Tanksley, 214 Glen Arbor, Encinitas, CA, concurred with the aforementioned speakers regarding
the new sign ordinance and thanked staff for their efforts.
Chairperson Compas closed public testimony and asked the applicant to address issues raised in public
testimony.
Regarding the Monument Sign and how it is measured, Mr. DeCerbo referred to the moratorium and
advised the Commission that the way a Monument Sign is measured cannot be changed.
Commissioner Baker asked if the size of the Monument Sign relates to the size of the building.
Mr. DeCerbo replied no, but noted that retaining wall signs will be addressed differently in the upcoming
ordinance amendment.
Mr. Wayne stated that staff would be looking at instituting standards, e.g. proportionality, size of lots, etc.,
when the overall sign ordinance is updated.
Addressing the issue of the size of a building relative to the number of signs per building or per elevation,
Mr. DeCerbo stated that staffs recommendation is to have the standard for the largest building that would
allow for two signs at 65,000 square feet. Keeping in mind the direction from City Council, it was
determined by staff that 50,000 square feet was not a viable option because of the numerous buildings
that fall in that category.
Commissioner Segall asked how many building were 50,000 square feet in size.
Mr. DeCerbo stated 5 to 10 additional buildings.
Mr. Wayne declared that a number of existing buildings would fall into the 50,000 square foot category,
which would mean a proliferation of buildings with 2 or 3 signs, if the square footage requirement were
dropped from 65,000 square feet. Staff can return in 12 to 18 months with a report outlining how the area
looks as a result of the new Sign Ordinance and at that time if the City Council and the Planning
Commission want to relax the ordinance that would be the appropriate time to do so.
Regarding the minimum separation of loo-feet for the Monument Signs if driveways were in close
proximity to one another, Mr. DeCerbo did not have a definitive answer.
Chairperson Compas suggested that it could be handled in a variance fashion.
Mr. DeCerbo replied yes.
Mr. Wayne stated that the required findings would have to be made for a variance. A resolution regarding
the spacing of Monument Signs can be addressed when the entire sign ordinance is updated.
Commissioner Trigas asked if the situation existed now where Monument Signs were too close together.
Mr. Wayne stated yes in some of the older areas. In most of the newer subdivisions the driveway
locations are set ahead of time.
Commissioner Heineman mentioned that he has noticed a number of Monument Signs that are not at
driveways, e.g. in the center of a front lawn, hence a loo-feet of separation was possible.
Mr. DeCerbo stated that the ordinance did state that Monument Signs should be located at driveway
entrances or at strategic locations.
Mr. Wayne commented that staff did not promote driveways in close proximity to one another.
Chairperson Compas reopened public testimony.
PLANNING COMMISSION September 20,200O Page 12
PUBLIC TESTIMONY:
Scott Brusseau, 2892 Lone Jack Road, Encinitas, stated that all new projects driveways are spaced more
than loo-feet from one another, the exceptions are in the older areas. He wanted to make sure that
projects in the older areas had the opportunity to have Monument Signs.
Commissioner Segall asked for clarification regarding Class A and B buildings.
Mr. Brusseau stated that a Class A office building is a steel-framed building that is typically three-stories in
height A new Class B office building has a lobby that looks like an A building, e.g. wood on the staircases,
quality carpet. An older Class B office building would be stick and stucco, with marginal carpet.
Referring to building with two signs, Commissioner Nielsen asked if there was a minimum spacing of the
signs.
Mr. DeCerbo responded that the required spacing is seventy-five feet between the signs.
Chairperson Compas closed public testimony and opened Commission discussion.
MOTION:
ACTION: Motion by Commissioner Segall, and duly seconded, that the Planning
Commission adopt Planning Commission Resolution No. 4812 recommending
approval of the Negative Declaration issued by the Planning Director and adopt
Planning Commission Resolutions No. 4813 and 4814 recommending approval of
ZCA 99-09 and LCPA 00-02 based on the findings contained therein
DISCUSSION:
Commissioner Baker stated that she would be open to dropping the building size limit of 65,000 square
feet to 50,000 square feet for wall signs, for the ease of the consumer and others needing to locate
buildings.
Addressing the three issues brought forward during public testimony, Commissioner Compas did not
recommend that the Commission take any action now. However, he did suggest that the square footage
requirement for 2 walls signs could be reduced to 60,000 square feet. He suggested that staff study the
issues and return in one year with a report. In addition, he stated that the issue relating to the Monument
Signs and driveway locations could be handled on a variance basis.
Commissioner Heineman expressed his support for the ordinance and stated that the ordinance should be
reevaluated in a year to determine if changes should be made.
Chairperson Compas called for a vote.
VOTE ON MOTION:
VOTE:
AYES:
NOES:
ABSTAIN:
7-o-o
Compas, Heineman, Nielsen, Trigas, L’Heureux, Baker, Segall
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City of Carlsbad
Records Management Department
NOTICE OF PUBLIC HEARING
NOTICE IS HEREBY GIVEN that the City Council of the City of Carlsbad will hold a
public hearing at the Council Chambers, 1200 Carlsbad Village Drive, Carlsbad,
California at 600 p.m. on Tuesday, February 13, 2001, to consider a Zone Code
Amendment and Local Coastal Program Amendment to amend the City’s Sign Ordinance
(Chapter 21.41 of the Carlsbad Municipal Code) to: (1) create clear and comprehensive
sign standards for the City’s C-M, M and P-M zones; (2) add/revise sign related
definitions; and (3) add a Purpose and Intent Section on property located citywide, in the
City of Carlsbad.
Those persons wishing to speak on this proposal are cordially invited to attend the public
hearing. Copies of the staff report will be available on and after Friday, February 9,
2001. If you have any questions, please call Chris DeCerbo in the Planning Department
at (760) 602-4611.
If you challenge the Zone Code Amendment and Local Coastal Program Amendment in
court you may be limited to raising only those issues you or someone else raised at the
public hearing described in this notice or in written correspondence delivered to the City
of Carlsbad at or prior to the public hearing.
CASE FILE: ZCA 99-09/LCPA 00-02
CASE NAME: SIGN ORDINANCE AMENDMENT
PUBLISH: FEBRUARY 1,200l
CITY OF CARLSBAD
CITY COUNCIL
1200 Carlsbad Village Drive - Carlsbad, CA 92008-l 989 - (760) 434-2808 @
City of Carlsbad
NOTICE OF PUBLIC HEARING
NOTICE IS HEREBY GIVEN that the Planning Commission of the City of Carlsbad will hold a
public hearing at the Council Chambers, 1200 Carlsbad Village Drive, Carlsbad, California, at
6:00 p.m. on Wednesday, September 20, 2000, to consider a Zone Code Amendment and
Local Coastal Program Amendment to amend the City’s Sign Ordinance (Chapter 21.41 of the
Carlsbad Municipal Code) to: (1) create clear and comprehensive sign standards for the City’s
C-M, M and P-M zones; (2) add/revise sign related definitions; and (3) add a Purpose and
Intent Section on property located citywide, in the City of Carlsbad.
Those persons wishing to speak on this proposal are cordially invited to attend the public
hearing. Copies of the staff report will be available on and after September 14, 2000. If you
have any questions, please call Chris DeCerbo in the Planning Department at (760) 602-4611.
If you challenge the Zone Code Amendment and Local Coastal Program Amendment in court,
you may be limited to raising only those issues you or someone else raised at the public
hearing described in this notice or in written correspondence delivered to the City of Carlsbad at
or prior to the public hearing.
CASE FILE: ZCA 99-09/LCPA 00-02
CASE NAME: SIGN ORDINANCE AMENDMENT
PUBLISH: SEPTEMBER 7,200O
CITY OF CARLSBAD
PLANNING DEPARTMENT
1635 Faraday Avenue l Carlsbad, CA 92008-7314 l (760) 602-4600 - FAX (760) 602-8559
Smooth Feed SheetsTM Use temphte fee 5 _. :
City Clerk 1 .Ibl
CARLSBAD UNIF SCHOOL DIST SAN MARCOS SCHOOL DIST
801 PINE AVE 1 CIVIC CENTER DR
CARLSBAD CA 92008 SAN MARCOS CA 92069
SAN DIEGUITO SCHOOL DIST LEUCADIA CNTY WATER DIST
701 ENCINITAS BLVD 1960 LA COSTA AVE
ENCINITAS CA 92024 CARLSBAD CA 92009
CITY OF ENCINITAS CITY OF SAN MARCOS
505 S VULCAN AVE 1 CIVIC CENTER DR
ENCINITAS CA 92024 SAN MARCOS CA 92069-2949
CITY OF VISTA
PO BOX 1988
VISTA CA 92085
VALLECITOS WATER DIST
788 SAN MARCOS BLVD
SAN MARCOS CA 92069
CALIF DEPT OF FISH & GAME REGIONAL WATER QUALITY
STE 50 STE B
330 GOLDENSHORE 9771 CLAIREMONT MESA BLVD
LONG BEACH CA 90802 SAN DIEGO CA 92124-1331
LAFCO
1600 PACIFIC HWY
SAN DIEGO CA 92101
AIR POLLUTION CNTRL DIST
9150 CHESAPEAKE DR
SAN DIEGO CA 92123
U.S. FISH & WILDLIFE CA COASTAL COMMISSION
2730 LOKER AVE WEST STE 103
CARLSBAD CA 92008 7575 METROPOLITAN DR
SAN DIEGO CA 92108-4402
CITY OF CARLSBAD
PUBLIC WORKS/COMMUNITY
SERVICES
CITY OF CARLSBAD
PUBLIC WORKS/ENGINEERING
DEPT
CITY OF CARLSBAD
PROJECT PLANNER
CHRIS DECERBO
1118/2001 n &, AVERY@ Address Labels
ENCINITAS SCHOOL DIST
101 RANCH0 SANTA FE RD
ENCINITAS CA 92024
OLIVENHAIN WATER DIST
1966 OLIVENHAIN RD
ENCINITAS CA 92024
CITY OF OCEANSIDE
300 NORTH COAST HWY
OCEANSIDE CA 92054
I.P.U.A.
SCHOOL OF PUBLIC ADMIN AND
URBAN STUDIES
SAN DIEGO STATE UNIVERSITY
SAN DIEGO CA 92182-4505
SD COUNTY PLANNING
STE B
5201 RUFFIN RD
SAN DIEGO CA 92123
SANDAG
STE 800
401 B STREET
SAN DIEGO CA 92101
CITY OF CARLSBAD
MUNICIPAL WATER DISTRICT
Laser 5260@
LABELS - 5163
LCPA MAILING LIST (GOVERNMENT AGENCIES)
SANDAG (SAN DIEGO COUNTY)
WELLS FARGO PLAZA
SUITE 800
APPENDIX A (LIST IS REQUIRED BY COASTAL 401 B ST
COMMISSION) SANDIEGO CA 92101
DEPARTMENT OF JUSTICE
DEPUTYATTORNEYGENERAL
ROOM 700
1lOWESTAST
SANDIEGO CA 92101
OFFICE OF PLANNING AND RESEARCH
OFFICE OF LOCAL GOVERNMENT AFFAIRS
PO BOX 3044
SACRAMENTO CA 95812-3044
DEPARTMENT OF FOOD AND AGRICULTURE
STEVE SHAFFER, AGRICULTURE RESOURCES
ROOM 100
1220 N ST
SACRAMENTO CA 95814
BUSINESS, TRANSPORTATION & HSG AGENCY DEPARTMENT OF TRANSPORTATION
PATRICIA W NEAL ROOM 5504
DEPUTY SECRETARY FOR HOUSING 1120 N ST
SUITE 2450 SACRAMENTO CA 95814
980 NINTH ST
SACRAMENTO CA 958 14
DISTRICT 11 CALTRANS
BILL FIGGE, TRANSPORTATION PLANNING
MAIL STATION 65
2829 JUAN ST
SAN DIEGO CA 92 110
RESOURCES AGENCY
RM 1311
1416 NINTH ST
SACRAMENTO CA 95812
U. S. FISH AND WILDLIFE SERVICE
SUITE W-2605
2800 COTTAGE WAY
SACRAMENTO CA 95825-1888
ENERGY RESOURCES, CONSERVATION
AND DEVELOPMENT COMMISSION
CHUCK NAJARIAN
1516 NlNTH ST
SACRAMENTO CA 95814
MARINE RESOURCES REGION, DR & G
ENVIRONMENTAL SERVICES SUPERVISOR
350 GOLDEN SHORE
LONG BEACH CA 90802
SOUTHERN REGION
JOHN WALSTROM, TECHNICAL SERVICES
8885 RIO SAN DIEGO DR
SAND DIEGO CA 92108
STATE LANDS COMMISSION
DWIGHT SANDERS
SUITE 1005
100 HOWE AVE
SACRAMENTO CA 95825-8202
COASTAL CONSERVANCY
SUITE 1100
1330 BROADWAY
OAKLAND CA 94612
DEPARTMENT OF FISH AND GAME
ENVIRONMENTAL SERVICES DIVISION
P 0 BOX 944246
SACRAMENTO CA 94244-2460
DEPARTMENT OF FORESTRY
DOUG WICKIZER, ENVIROMENTAL COORD
P 0 BOX 944246
SACRAMENTO CA 94244-2460
SAN FRANCISCO BAY CONSERVATION
AND DEVELOPMENT COMMISSION
BILL TRAVIS
SUITE 2600
50 CALIFORNIA ST
SAN FRANCISCO CA 9411 l-4704
WATER RESOURCES CONTROL BOARD
PO BOX 100
SACARAMENTO CA 95801
* REGIONAL WATER QUALITY CONTROL BOARD BARRY BRAYER, AWP-8
SUITE B FEDERAL AVIATION ADMINISTRATION
9771 CLAIREMONT MESA BLVD WESTERN REGION
SAN DIEGO CA 92124-1331 PO BOX 92007
LOS ANGELES CA 90009
DEPARTMENT OF AGRICULTURE
ATTN: GARY
RESOURCE CONSERVATIONIST
SUITE 102
2121-C SECOND ST
DAVIS CA 95616
PACIFIC REGIONAL MANAGER
NATIONAL OCEANIC AND ATMOSPHERIC
ADMIN - OCRM, 55MC4
N/ORM - 3
1305 EAST-WEST HIGHWAY
SILVER SPRING MD 20910
U.S. ARMY CORPS OF ENGINEERS
LILY ALYEA - SUITE 702
333 MARKET ST
SAN FRANCISCO CA 94105-2 197
DEPARTMENT OF ENERGY
611 RYAN PLAZA DR STE 400
ARLINGTON TX 7601 l-4005
USDA - RURAL DEVLOPMENT
430 ST DEPT 4169
DAVIS CA 95616
COUNCIL ON ENVIRONMENTAL QUALITY
CHAIRMAN
722 JACKSON PLACE NORTH WEST
WASHINGTON DC 2006
DEPARTMENT OF DEFENSE
LOS ANGELES DISTRICT ENGINEER
PO BOX 2711
LOS ANGELES CA 90053
DEPARTMENT OF DEFENSE
COMMANDANT, ELEVENTH NAVAL DISTRICT
DISTRICT CIVIL ENGINEER
SANDIEGO CA 92132
U. S. BUREAU OF LAND MANAGEMENT
SUITE RM W1834
2800 COTTAGE WAY
SACRAMENTO CA 95825
U. S. BUREAU OF RECLAMATION
LOWER COLORADO REGION
PO BOX 427
BOULDER CITY CO 89005
SUPERINTENDENT
CHANNEL ISLANDS NATIONAL PARK
1901 SPINNAKER DR
SAN BUENAVENTURA CA 93001
BUREAU OF INDIAN AFFAIRS
RONALD M. JAEGER
2800 COTTAGE WAY
SACRAMENTO CA 95825
DEPARTMENT OF ENERGY
CLIFFORD EMMERLING, DIRECTOR
SUITE 350
901 MARKET ST
SAN FRANCISCO C4 94103
DEPARTMENT OF HOUSING AND URBAN DEVE
DUNCAN LENT HOWARD, REGIONAL ADMIN
450 GOLDEN GATE AVE
SAN FRANCISCO CA 94 102
U. S. BUREAU OF RECLAMATION
MID-PACIFIC REGION
2800 COTTAGE WAY
SACRAMENTO CA 95825
DOUGLAS WARNOCK, SUPERINTENDENT
REDWOOD NATIONAL PARK
DRAWER N
11112NDST
CRESCENT CITY CA 95531
CALIFORNIA COASTAL COMMISSION
SUITE 103
7575 METROPOLITAN DR
SAN DIEGO CA 92 108-4402
Smooth Feed SheetsTM
H:WMIN\LABELS\LCP
INTERESTED PARTIES
OLIVENHAIN M.W.D.
1966 OLIVENHAIN ROAD
ENCINITAS CA 92024
CRAIG ADAMS
SIERRA CLUB
SAN DIEGO CHAPTER
3820 RAY
SAN DIEGO CA 92101
LESLIE ESPOSITO
1893 AMELFI DRIVE
ENCINITAS CA 92024
LANIKAI LANE PARK
SHARP; SPACE 3
6550 PONTO DRIVE
CARLSBAD CA 92008
KIM SEIBLY
SAN DIEGO GAS & ELECTRIC
PO BOX 1831
SAN DIEGO CA 92112
PERRY A LAMB
890 MERE POINT ROAD
BRUNSWICK MAINE 04011
RICHARD RETECKI
COASTAL CONSERVANCY
SUITE 1100
1330 BROADWAY
OAKLAND CA 94612
DALE/DONNA SCHREIBER
7163 ARGONAURA WAY
CARLSBAD CA 92009
CITY OF ENCINITAS
COM DEV DEPARTMENT
505 S VULCAN AVE
ENCINITAS CA 92024
TABATA FARMS
PO BOX 1338
CARLSBAD CA 92018
REGIONAL WATER QUAL. BD KENNETH E SULZER
EXECUTIVE OFFICER SANDAG - EXEC DIRECTOR
SUITE B 1 ST INT’L PLAZA, SUITE 800
9771 CLAIREMONT MESA BLVD 401 B STREET
SAN DIEGO CA 92124 SAN DIEGO CA 92101
GUY MOORE JR
6503 EL CAMINO REAL
CARLSBAD CA 92009
JAN SOBEL
CHAMBER OF COMMERCE
PO BOX 1605
CARLSBAD CA 92008
CYRIL AND MARY GIBSON BILL MCLEAN
12142 ARGYLE DRIVE c/o LAKESHORE GARDENS
LOS ALAMITOS CA 90702 7201 AVENIDA ENCINAS
CARLSBAD CA 92009
JOHN LAMB
1446 DEVLIN DRIVE
LOS ANGELES CA 90069
SPIERS ENTERPRISES
DWIGHT SPIERS
SUITE 139
23 CORPORATE PLAZA
NEWPORT BEACH CA 92660
MARY GRIGGS SUPERVISOR BILL HORN
STATE LANDS COMMISSSION ATTN: ART DANELL
SUITE 100 SOUTH COUNTY OF SD, ROOM 335
100 HOWE AVE 1600 PACIFIC HIGHWAY
SACRAMENTO CA 95825-8202 SAN DIEGO CA 92101
SAN DIEGO COUNTY LEE ANDERSON
PLANNING & LAND USE DEPT CRA PRESIDENT
JOAN VOKAC - SUITE B-5 5200 EL CAMINO REAL
5201 RUFFIN ROAD CARLSBAD CA 92008
SAN DIEGO CA 92123
ANTHONY BONS FLOYD ASHBY
25709 HILLCREST AVE 416 LA COSTA AVE
ESCONDIDO CA 92026 ENCINITAS CA 92024
COPIES TO:
+ CITY CLERK
+ MAIN LIBRARY
+ BRANCH LIBRARY
+ WATER DISTRICT
U.S. FISH 8, WILDLIFE SERVICES
2730 LOKER AVE WEST
CARLSBAD CA 92008
GEORGE BOLTON
6583 BLACKRAIL ROAD
CARLSBAD CA 92009
n &< AERY@ , -. Address Labels Laser 5160@