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HomeMy WebLinkAbout2001-12-11; City Council; 16465; Request To Give Presentation By Visitors BureauCITY OF CARLSBAD -AGENDA BILL I5 AB# ~465 TITLE: Request to Give Presentation By the North County Cdnvention MTG. k2t! \\!@I andvisitors Bureau DEPT. CM DEPT. HD. CITY ATTY. ( CITY MGR q RECOMMENDED ACTION: Receive presentation from Cami Mattson, President and CEO for the North County Convention and Visitors Bureau. ITEM EXPLANATION: The City Council provides an opportunity for citizens and organizations to have an item placed on a City Council Agenda by submitting a letter to the City Manager. Attached is a letter (Exhibit 1) from the North County Convention and Visitors Bureau requesting that they be allowed to make a presentation to the City Council regarding a proposal expanded convention and tourism attraction services. FISCAL IMPACT: None EXHIBITS: 1. 2. Letter to Ray Patchett, City Manager, from Cami Mattson, President and CEO for the North County Convention and Visitors Bureau dated October 31, 2001. Proposal from North County CVB for expanded convention and tourism services. Jonathan Jacobs, Managh~g Partner Radisson Suite Hotel Rancho Bernard0 “,ce Chaxman Allah FanveIl, General Manager Hyatt Regency Hotel La Jolla “KC Chaxman Robert McClure, General Manager San Dqo Wdd Ammal Park Secretary James S Farley,Attorney At Law James S. F&y Law O&es Tlxearurer Tnn Fmnell, General Manager Del Mar Faxgrounds Paul Corrimta, General Manager San Diego Marriott La Jolla John D&y. Owner 101 Cafe, Ocranside Juhan Duval. General Manager Quad Botan~al Gardens Steve Gold. General Manager Hhn La Julia Tomy Plnrr Jeff Grahalri PhD, Executwr Dmctar n,rch Aquarium at Scrqps W&x,, P Haviluk, Jr., Preadmt Br General Manager LEGOLAND Cahfornia John Haynes. Prwdrnr C&forma Center for the Arts, Escondldo Dick H,ghh. Pubhsher North County Times Lynn Lee, Director af Sales PRA Desonation Management Laura McDonald Pubhc Af&,rs Manager San D,ega Gai Br Electrx Co Jahn Peta, Managmg D,recror .La Costa Resorr 8i Spa Robert Rauch, ManagIng D~ectar R.A Rauch d; Asroc~ates, Inc. Tm, Stripe, Co-Pwndmt Grand Pa&c Resorts, Inc EXHIBIT 1 CJ- e @,4riTHeNTIc. %)IVXRSE. (;ALIFORNIA. 7-Lwb October 31,200l Raymond R. Patchett, City Manager City of Carlsbad 1200 Carlsbad Village Drive Carlsbad, CA 92008 Dear Ray: Recently, I submitted a proposal to contract with the City of Carlsbad for a group sales effort in visitor promotion. Can you please place it on the City agenda sometime prior to the close of this calendar year? I know there are many agenda items to be discussed in the next several months. I welcome your direction in this matter. Please feel free to call me, 760-7454741. I look forward to your guidance. Sincerely, ” Cami Mattson President & CEO Paul Van Elderm. Owmr/Bmker Hanron Realty. Ercondxdo i Rick Mansur SenmrVxe President of Opent~ons J.C. Re\orcr, Inc. Barbara Warden, Regional Vice President Br General Manager WIN Flnt Preridrnt 81 CEO Cam Mattson SAN DIECO NORTH CONVENTION 0 VISITORS BUREAU Executive Office: 360 N. Escondido Boulevard, Escondldo, California 92025-2600 Located At Cahforma Centrr For The Arts, Escondldo Voice: 760-745-4741 800-848-3336 Fax: 760-745-4796 Sales Office: 6120 Paseo De1 Norte, Suite L-l, Carlsbad, Califorma 92009-l 118 Voice: 760-603-1690 800-848-3336 Fax: 760-603-9570 u,ww.sandiegonorth.com EXHIBIT 2 October 24,200l Chaxman Jonathan Jacobs, Managing Partner Radwm Suite Hotel Rancho Bernarda Alla,, Fan&l, General Manager Hyatt Regency Hotel LaJolla “m Chamnan Robert McClure, General Manager San Dqo W,ld Anmal Park Secretarv James S:Farley, Atrorney At Law James S F.&y Law O&es TEai”K!r Tm Fennell, General Manager Dr1 Mar Faxgmunds Pa, comam, General Mmager San Diego Marriort La Jolla John Daly, Owner 101 CaR, Oceanside Julm Duval. General Manager Qua,1 Botamcal Gardens Steve Gold, Gencral Manager H&n La Jolla Torrey Pmep Jeff Graham PhD. Executwe Director Bmzh Aquanum at Scrxppr Wdlmn P Hav,luk, Jr., Prendent & General Manager LEGOLAND Cahfornia John Haynes. Prerldenr California Crnm for the Arts, Ercond,do D,ck High, Pubhsher North CounryTmer Lynn Lee, Dxecror of Sales PRA Deronation Management Laura McDonald Pubhc Affam Managrr San Dirgo Gas 8r Elrcmc Co John Pero, Managmg Drector .La Costa Resort 8i Spa Robert Rauch, Managmg Drector R A. Rauch Bc Associates, Inc. Tm Smpr. Co-Prerldent Grand Pa&c Resorts, Inc PaulVan Eldsren, Owner/Broker Hanson Realty, Ercondldo :’ Rick Manrur SemorVm Prmdent of Oprranons J.C. Rerorts, Inc. Barbara Warden, RegmnalV,ce Prmdent & General Manager WIN F,nr Prerldent & CEO Cami Mattson Mayor Claude A. Lewis and Carlsbad City Council City of Carlsbad 1200 Carlsbad Village Drive Carlsbad, CA 92008 Dear Mayor Lewis and Carlsbad City Council: After attending the Carlsbad City Council meeting last night, I would like to recommend the City Council consider a direct contract for group sales with the San Diego North Convention & Visitors Bureau. Due to a softening economy and a national tragedy, this additional support for the hospitality industry is needed more than ever. Previously, there was a recommendation by the Carlsbad Convention & Visitors Bureau to contract with the San Diego North Convention & Visitors Bureau for this expanded scope of services in the amount of $100,000. The item was pulled from the council agenda last night. I would like to propose an efficient, cost-effective and streamlined approach in contracting and reporting these services. We do wish, however, to remain strong partners with the Carlsbad CVB working collaboratively together. 1. 2. 3. 4. 5. Create a contract direct with the San Diego North Convention & Visitors Bureau for the reduced price of $50,000. The San Diego North CVB will match it 2 to 1. The San Diego North CVB will designate Jill Knox as the Carlsbad specific liaison, coordinating sales efforts with the Carlsbad hospitality industry and communicating regularly with the Carlsbad Convention & Visitors Bureau. This will prevent duplication and maximize collaboration. The San Diego North CVB will provide quarterly reports to the Carlsbad City Staff and Council on its trackable, measurable business booked into Carlsbad. An activity report summary will also be provided. Carlsbad dollars will be used to promote Carlsbad. In order to yield maximum revenues to the City of Carlsbad, the San Diego North CVB will remain flexible in its sales plan and adjust activities accordingly to match economic and market trends. SAN DIECO NORTH CONVENTION 0 VISITORS BUREAU Executwe Office: 360 N. Escondldo Boulexxrd, Escondido, Cahfornia 92025-2600 Located At Califorma Center For The Arts, Ercondldo Voice: 760-745-4741 800-848-3336 Fax: 760-745-4796 Sales Office: 6120 Paseo De1 Norfe, Sute L-l, Carlsbad, California 92009-l 118 Vmce: 760-603-1690 800-848-3336 Fax: 760-603-9570 www.sandiegonorrh.com 0 3 :. . 6. Regardless of membership, if clients request a specific hotel property in Carlsbad, we will work aggressively to contract business with the hotel. On a special note, there are only 2 hotel properties (one owner) that can accommodate group sales in Carlsbad that are non-member hotels of the San Diego North Convention & Visitors Bureau. We anticipate them joining our organization in the upcoming year. 7. We are in unpredictable times and it is nearly impossible to project ultimate investment returns. The San Diego North CVB feels confident that it will provide a return much greater than the City’s investment. Our goal is to produce between $750,000 and $l,OOO,OOO in visitor spending for the City of Carlsbad. This proposal will allow direct reporting to the City of Carlsbad from the San Diego North Convention & Visitors Bureau whom are the experts providing the service. We have a trust relationship built with City Staff and City Council and can provide accurate, direct, clear and timely answers to City questions regarding our services. This will eliminate multiple reporting layers and filters. Quarterly payments to the San Diego North Convention & Visitors Bureau direct from the City of Carlsbad will also eliminate multiple invoicing, paperwork, and transfers of City funds. Streamlining operations will allow the San Diego North CVB to focus on selling Carlsbad. I have attached a competitive advantage overview of the San Diego North Convention 8t Visitors Bureau and an executive summary of the Carlsbad supplemental sales plan. I am aware that you have a previously submitted Carlsbad Detailed Project Plan that we produced. As stated previously, we will continually evaluate project plans and adjust them accordingly to match market and economic trends. The overall strategy will remain the same. Most respectfully, Cami Mattson President & CEO cc: Raymond Patchett Cynthia Haas Kurt Burkhart 0 Y Chaxman Jonathan Jacobs, Managmg Partner Radisson Suite Hotel Rancho Bernardo Vice Chaxman Allan Farwell, General Manager Hyatt Regency Hotel La Jo!la Vice Charman Robert McClure. General Manager San “,rgo Wild Anmul Park Secretary James S. Farley,Attorney At Law James S. F&y Law O&es T~.Z~S”K% Tm Fcnnell, Geneal Manager Del Mar Fargrounds Pad Corrmta. General Manager San D,ego Marriott La JoUa John D.&y, Owner 101 CakZ, Oceanside J&an Duval, General Manager Quail Botanical Gardens Steve Gold, General Manager Hilton La Jalla Tory Pines Jeff Graham Ph.D Exeecutwe Dlrc‘ror B,rch Aquarum at Scrqps Wilham P Hawluk. Jr, president di General Manager LEGOLAND Caliioorma John Haynes, Prendent Califorma Center for the Arts. Escond>do Dxk High, Publehrr North CounqvT~mes Lynn Lee, Director of Sales PRA Dertmaaon tvlanagrment Laura McDonald Pubbr At&us .Manager San Dxgo Gas B Blectnc Co. John peto, Managing Director .La Cosra Resort 8; Spa Robert Rauch. Managmg Drecror R.A. Rauch 8r Assoc~ater. Inc. Tm Stripe, Co-prwdent Grand Pa&c Resorts, Inc Paul “an Elderen. Ouner/Brokcr Hanson Realty Escondido R,ck Mansur SemorV~e President of Operadons J.C. Resorts, Inc. Barbara Warden, RegionalVice President 8s General Manager WIN Fmt Prrsxdenr 8: CEO Caml .Mattron San Diego North Convention & Visitors Bureau Carlsbad Supplemental Sales Plan Executive Summary The San Diego North Convention & Visitors Bureau is a non-profit organization incorporated to promote San Diego North as a premier, year- round resort destination for the benefit of its members and its communities. The San Diego North CVB sales plan will expand and complement the existing scope of services provided by the Carlsbad Convention & Visitors Bureau. Through a new and aggressive sales effort, the San Diego North CVB’s goal is to produce between $750,000 and $l,OOO,OOO in visitor spending to the city of Carlsbad for a $50,000 investment. Supplemental sales will leverage promotional dollars and maxim&e visitor spending to Carlsbad in an effective, efficient, and non-duplicative manner. The San Diego North CVB is committed to working in a collaborative fashion with the local hospitality industry and all promotional entities. We realize that each city is uniquely positioned in the region. Carlsbad stands out as a world-class destination catering to those seeking preferred resorts, family recreation, golf, beautiful beaches, small meetings, and romantic getaways. The San Diego North CVB experienced sales team is poised to increase sales bookings to Carlsbad by leveraging the organization’s promotional dollars, market expertise, and strategic alliances. The San Diego North CVB targets meeting planners and visitors in the United States with an international emphasis in Canada and Europe. A supplemental sales plan for Carlsbad will generate business leads for the Carlsbad hospitality industry through participation in 12 travel and trade shows; 35 solicitation calls per day; 11 personal sales trips; 6 direct-mail campaigns; 4 familiarization tours, and multi-business packaging. Target markets include, corporate, incentive, association, travel industry and SMERF (social, military, education, religious, fraternal). Consumer direct sales for the independent leisure market will also be an added benefit of our Carlsbad supplemental sales plan. Through the Bureau’s web site and telephone reservations line, consumers will book travel packages in a customized selection process. Promotional efforts will highlight Carlsbad features including golf, family recreation, and romantic getaways. Our goal is to promote Carlsbad as an unbeatable destination, attracting visitors who demand an experience that is a reflection of themselves; unique, successful, and discriminating. SAN DIEGO NORTH CONVENTION 0 VISITORS BUREAU Executive Office: 360 N. Escondldo Boulevard, Ercondldo, C&forma 92025-2600 Locared At C&forma Cenicr For The Arts. Ercondldo Voice: 760-745-4741 800-848-3336 Fax: 760-745-4796 Sales Office: 6120 Paseo Del Norte, Suite L-l, Carlsbad, California 92009-1118 Voice: 760-603-1690 800-848-3336 Fax: 760-603-9570 San Diego North Convention 8z Visitors Bureau Carlsbad Supplemental Sales Plan Table of Contents I. Objective II. Current Market Situation III. Opportunity and Issue Analysis Iv. V. Sales Plan A. Markets B. Sales Strategies Conclusion Objective The San Diego North CVB goal is to generate between $750,000 to $l,OOO,OOO in visitor spending to the city of Carlsbad, contributing to the economic health and quality of life for its residents. The Bureau’s strength and expertise in group sales will allow it to emphasize Carlsbad as a premier, year-round destination with world-class accommodations and attractions. Current Market Situation The Carlsbad tourism product has grown dramatically in the last few years. An expanded sales effort is needed to meet the demanding needs of global attractions, resorts, and recreation. A softening economy and a national tragedy have made the hospitality industry vulnerable with declining occupancy and revenues. A supplemental sales plan will leverage promotional dollars and deliver value-added programs to support the hospitality industry and the existing marketing efforts of the Carlsbad Convention & Visitors Bureau. A strong focus on the drive market will be emphasized. Opportunity and Issue Analysis Carlsbad continues to draw many visitors because of its unspoiled attributes delivering an authentic Southern California experience. The resorts, attractions, retail, and recreation truly define Carlsbad as refined, elegant, and sophisticated. Carlsbad continues to grow and emerge as a world-class destination. The potential for tourism growth in Carlsbad is tremendous, but we must balance this with the needs and desires of the community and the citizens of Carlsbad. Surveys have shown that visitors want Carlsbad to remain unspoiled and uncrowded. Residents are concerned that further development will detract from the positive attributes that give Carlsbad its character. The San Diego North CVB understands the need for balance in tourism development and the quality of life for the Carlsbad residents. The San Diego North CVB is anxious to promote Carlsbad and introduce new groups and visitors to the natural beauty and casual elegance that sets Carlsbad apart. As more group and transient leisure business come to Carlsbad, the revenue from the transient occupancy tax (TOT) will continue to increase the City’s general fund. With the TOT approaching $10 million annually, the City of Carlsbad can continue to improve the quality of life for its residents with its state-of-the-art library, increased safety, and improved communiq programs. 0 7 Sales Plan The San Diego North CVB team members are proven experts in the generation of group business and transient leisure sales. We are best equipped to service Carlsbad within the sales scope of services. Collectively, our staff has 100 years of experience in the hospitality industry. Our track record of business booked, current positioning, sales strategies and existing client base give us the unique advantage of being a top sales producer for Carlsbad. Markets corpomt~ Xncentiv: Association: SMERF.. Single property meetings of 30-350 people Reward-based travel programs Membership-based organizations with multiple meetings Social, military, educational, religious and fraternal grOUPS Travel Inah-try AU, Amtrak, travel agencies, international and domestic tour and receptive operators, wholesalers, airline vacation companies Sales Strategies Phone solicitation/ prospecting Personal sales calls to targeted markets Buyer site inspections Meeting planner familiarization tours Tour planner familiarization tours Trade and travel show attendance Direct mail campaigns Product launches for wholesale and airline vacation companies Advertising and editorial in trade brochures Email solicitation and promotions Customized internet travel packaging Online reservations and ticket sales Hot date promotions Search engine maximization Link saturation Toll-free hotel reservations Conclusion The San Diego North Convention and Visitors Bureau’s goal is to generate between $750,000 and $l,OOO,OOO for the Carlsbad economy through group sales. The City’s $50,000 investment will bring further business to Carlsbad and therefore contribute to the quality of life for its citizens. Charman Jonathan Jacobs, Managing Parrner Radmon Sum Hotel Rancho Bernardo Vu Chairman Allan FarweLl. General Manager Hyart Regency Hotel La Jolla Vxe Chaxman Robert McClure. General Manager San D,ego Wild Ammal Park Secretary James S. F&y, Attorney At Law James S. F&y Law OlEcrs Treasurer Tim Fennell, General ‘Managm Del Mar Fargrounds Paul Corsmita, General Manager San Dxgo Marriott La Jolla John D&y, Ownrr 101 CaR, Oceanrldr Julian Duval, General Manager Quail Botamcal Gardens Steve Gold, General Manager Hilron La Jolla Torrey Pmer Jeff Graham Ph.D. Execunvc Dirrctur Bxch Aquarium at Scripps Wi”,am p Hawluk, Jr., Prrsldent B General ,Manager LEGOLAND C&forma John Hayncr. President Califorma Center for the Am, Escondldo Dtck Hqh. Pubhshrr North County Tlmes Lynn Lee, Dmxtor ofSales PRA Desnnation Managemenr Laura McDonald Pubhc A&m Manager San Diego Gas 8s Electnc Co. John peto, Managmg Dnrrctor La Costa Resort ‘% Spa Robrrt Rauch, Managmg D~rectar R.A. Rauch 81 Arroaates, Inc. Tm Stripe, Co-Prrndent Grand Patic Resorts, Inc PaulVan Elderen, Owner/Broker Hanson Realty Escond,da Rick Manrur Semor”,cr President of Oprranonr J.C. Resorrs, Inc. Barbara Warden, RegmnalVxe Prer,dent h General Manager WIN Fmr Pres,dent 8r CEO Cami Mattson Competitive Advantage Overview wistory & Track Record The San Diego North CVB opened its sales office in the spring of 1996 in Carlsbad with the intention of being a long-term partner in selling and promoting Carlsbad. Each year, booked business has grown exponentially to Carlsbad from the San Diego North CVB, including a 120% growth in consumed revenues in just the last two years. Quality over Quantity The San Diego North CVB currently specializes in generating quality leads for Car&bad. Leads are customized to specifically fit Carlsbad properties in order to maximize the conversion rate of booked business. Beyond generating well- qualified leads, the sales staff of the San Diego North CVB will continue to assist Carlsbad, with its varied levels of hospitality product and sales sophistication, in closing the business with travel & meeting planners. Area & Product Abowledge Carlsbad encompasses over 42 square miles. As a destination, Carlsbad has superior accommodations, retail, attractions, beaches, golf, lagoons, and restaurants. It is our staffs priority to educate themselves about the entire Carlsbad destination. The San Diego North CVB sales team dedicates time to visit properties and learn about business renovations, expansions, new development, special events, new staff members, and destination highlights in order to competitively close group business. Whether it is weekend art displays in front of the Carlsbad Inn, silent rail tracking behind the Hilton Garden Inn, a Christmas Tree Lighting at the Carlsbad Company Stores, swing dancing at Neimans, or lagoon preservation activities by the Four Seasons Resort Aviara, the San Diego North sales team knows the intricate details of Carlsbad. StaffEqemke The entire staff of the San Diego North CVB has never lost passion or drive for selling Carlsbad, even without city funding. Group business and promotion have grown every year since opening our sales office. We have proven we are not fair-weather partners. We have been and continue to be a contributing part of Carlsbad. The entire staff of the San Diego North CVB is proud to promote Carlsbad with our 100 cumulative years of hospitality experience. SAN DIECO NORTH CONVENTION 0 VISITORS BUREAU Executive Office: 360 N. Escondldo Boulewrd, Escondldo, Califorma 92025.2600 Locared At Callforn,a Cenrer For The Arts, Escondldo Voice: 760-745-4741 800-848-3336 Fax: 760.7454796 Sales Office: 6120 Paseo De1 Norre, Sum L-l, Carlsbad, Cahfornia 92009-1118 Voice: 760-603-1690 800-X48-3336 Fax: 760-603-9570 , . Local G&bad Involvement Our efforts go beyond Carlsbad group sales. We are also part of the community. Various board meetings, sales meetings, and annual meetings have taken place in Carlsbad. Strong relationships have been established over many years with the Carlsbad City Council, City staff, chamber of commerce, and community leaders. Transportation solutions have been initiated for visitor ease with Contactours picking visitors up at Carlsbad hotels to visit downtown attractions, as well as bringing San Diego visitors up to Carlsbad. Education programs have been supported to increase Carlsbad’s labor pool with the hospitality industry. This included San Diego North CVB’s collaboration with the Carlsbad Chamber of Commerce, Carlsbad hospitality industry, Carlsbad high schools, and Mira Costa College. Cailsbad Focus and Rio&y The San Diego North Convention & Visitors Bureau is dedicated in selling Carlsbad as the premier year-round resort destination. Our branding campaign positions San Diego North and Carlsbad to be San Diego’s premier region, making it a first-choice preference in the minds of travel and meeting planners. Our sales office is located in Carlsbad because we are committed to a long-term partnership with the City and its hospitality industry. Carlsbad continues to be a primary focus and an icon for the San Diego North region. Currently, over 20% of the San Diego North CVB sales efforts go toward Car&bad. Carlsbad is mentioned and highlighted in 50% of our travel planning and conference guide, a primary tool for promoting and closing group business. The San Diego North CVB exists and has grown because of the need for this region to receive supplemental sales & marketing that it had not been receiving previously. Free Supplemental Promotions Beyond group sales, Carlsbad will continue to be a priority and focus in all marketing areas and promotional tools of the San Diego North CVB on a complimentary basis. This includes its travel planning guide, web site, direct mail, public relations, brand/identity book, trade show booth, referrals, online reservations, and events calendar. Currently, the name Carlsbad appears in the San Diego North conference and travel planning guide 182 times comprising ‘/2 of its pages; 25% of the guide’s ad space is purchased by a Carlsbad company or mentions Carlsbad in an ad; The name Carlsbad appears 148 times on the San Diego North web site; Carlsbad is mentioned 33 times in the Bureau’s 48- page story angle book for the media, including 25 specific Carlsbad story angles, and 20 more general angles relating to Carlsbad; Carlsbad photographs appear throughout the Bureau’s travel planning guide and on its cover; Carlsbad photographs also appear on every direct mail piece, the Bureau’s trade show booth, branding guideline book, story-angle book, and in its advertising. Again, it is important to emphasize that the above services and promotions are complimentary and are an added bonus to the services provided in the new group sales contract. Local Cazisbad Business Rapport & Support We currently work closely with the majority of hotels, attractions, and tourism related businesses in Carlsbad enjoying a strong relationship of trust and dependability. We are always accessible by phone and in person. Our office is within 5 minutes of most Carlsbad businesses. Loyalty has been built and support is strong between the San Diego North CVB and the Carlsbad hospitality industry. Thank you. 0 \I September 7,200 1 AGENDA ITEM # c? Mayor city Council Ciw Mana$r City Attorney City Clerk Mayor Claude “Bud” Lewis and Carlsbad City Council City of Carlsbad 1200 Carlsbad Village Drive Carlsbad, CA 92018 Mr. Mayor and Esteemed City Council Members I would like to take this opportunity to strongly recommend that the city of Car&bad fund the San Diego North Convention & Visitors Bureau sales effort so that they can continue to promote the City of Carlsbad as a tourism destination. I have had the pleasant opportunity to work with Jill Knox and her staff over the last 3 years, and they have been responsible for generating some very good business for our Fairfield Inn by Marriott Carlsbad near Legoland and several of our other properties located in North County. Jill and her staff have been instrumental in bringing several high profile accounts to the table for Carlsbad including Walt Disney Travel, American Airlines Vacations and I-RN to name but three. Their focus has always been North County San Diego and Carlsbad in particular. Jill and her staff have promoted Carlsbad without funding tirelessly at every show they attend and are responsible for bringing several pieces of new business to the City of Carlsbad. They have also organ&xl ground transportation through Contactours that is necessary to secure much of the Tour & Travel business that we badly want to attract to the area. This ground transportation also allows us to compete against San Diego proper as well by providing needed transportation from Carlsbad Hotels to key tourist destinations within the drive market. This is essential as many of our tour and travel clients do not arrive by car or are not comfortable driving in North America and this was a pre requisite for clients such as Walt Disney Vacations. I urge you to provide the dollars necessary San Diego North C.V.B. to continue representing Carlsbad, they have the relationships in place already that are necessary to successfully represent my hotel and the other tourism dependent businesses in Carlsbad. Without successful representation, business will fall off and much less TOT tax dollars will be available to the community of Carlsbad. They are always professional in their manner and focus to bring new business to North County and Carlsbad in particular. Lets show our appreciation for their hard work and efforts to promote Carlsbad and support them now with the dollars they need before we loose this valuable asset. Sincerely, Steve Chelew Director of Marketing 1775 Hancock Street, Suite 185, San Diego, CA 92110 P (619) 296-9610 F (619) 296-9124 www.PinnacleHotelsUSA.com FOUR SEASONS RESORT AGENDA ITEM # / < December 6,200l Mayor Claude “Bud” Lewis and Carlsbad City Council City of Carlsbad 1200 Carlsbad Village Drive Carlsbad, CA 92008 c: Mayor City Coumil City Manager City Attorney City Clerk Dear Mayor Lewis and Carlsbad City Council, The Four Seasons Resort Aviara has enjoyed being a part of the Car&bad business community since opening in August of 1997. The Aviara Golf Club has been a part of this community for over ten years. Over the years, we have seen the tourism industry change dramatically in Q&bad. The addition of more world class resorts and attractions has further defined the city as a premier Southern California destination. The growth in Carlsbad has paralleled that of the region, specifically San Diego North. I feel that the Four Seasons Resort Aviara and the Carlsbad business and tourism community would benetit from sales representation by the San Diego North Convention and Visitors Bureau. Thank you for your support and best wishes for a wonderful Holiday Season. Sincerely, Sincerely, -anag er 7100 FOUK SEASOKS POINT, CARLSBAD. CALIFORNIA 92009, U.S.A. TEL: (760) 603-6800 FAX: (760) 603-6801 WORLD WIDE WEB: www.fourseasons.com DEFINING THE ART OF SERVICE AT 40 HOTELS 1N 19 COUNTRIES 760 Macadamia Drive - -----7Tn f!!WlL- 9 &lrnott -INN, Carlsbad Carlsbad, California 92008 7601438-2828 7601438-8181 Fax AGEND ~AllEM# /O December 7,200 1 C: MZtjW City Comcil Ci”rj ramx&w Mayor Claude “Bud” Lewis and Carlsbad City Council City of Carlsbad 1200 Carlsbad Village Drive Carlsbad, CA 92018 city A?tcsney city @Isrbi Dear Mr. Mayor and Esteemed City Council Members, Is has been brought to my attention that the San Diego North Convention & Visitors Bureau is currently requesting funding from the City of Carlsbad, to continue promoting the city as a tourism destination. While it is true that Carlsbad has a well deserved reputation as a jewel of North County, I have no doubt that the San Diego North Convention & Visitors Bureau has played a significant role in increasing the exposure of the city as a business and leisure destination. Quite honestly, I was amazed to learn all their efforts for the city have been made without funding, and I think shows the level of dedication that they have for promoting North County. While in the past they have been able to do so, it is understandable that in these uncertain economic times, maximizing all sources of funding is essential in continuing to provide the high level of service that they pride themselves on. Jill Knox, Cami Mattson, and their staff have done a remarkable job in promoting Carlsbad, as well as all of North County. They work tirelessly to understand the needs of their members, as well as guest coming to the area, and match them with, or establish the services they need to create a memorable stay. I know t?om personal experience that the staff makes a concerted effort to be knowledgeable about all levels of accommodations in Carlsbad, and are continuously involved with the people and events shaping the character of the City of Carlsbad. As the Director of Sales at Fairfield Inn Carlsbad, we have benefited tremendously t+om their efforts, as I know other hotels in Carlsbad have. As a relatively unknown, newly renovated hotel, the San Diego North Convention & Visitors Bureau has been directly responsible for our relationship with Walt Disney Travel, Travel Connections, and Hotel Reservations Network, which have become three of our top clients. In addition to bringing the revenue into our hotel, that has also helped retain the spending dollars of these guests into Carlsbad, and increased the TOT dollars which directly benefit the city. It can definitely be said that the efforts of Jill and her staff are responsible for bringing and keeping a tremendous amount of revenue into the City of Carlsbad. In addition, I can say without a doubt that failure to provide funding for the San Diego North Convention & Visitors Bureau, resulting in a loss of their representation for the city, would produce a direct loss of revenue for my hotel, as well as other hotels and attractions in the City of Carlsbad I appreciate your thoughtful consideration of this matter, and thank you in advance for making a decision that will most benefit the beautiful city you serve. Sincerely, n ChristL@atthews Director of Sales 12-67-81 13:3&l EXECUTIVE OFFICE ID=17689185488 P.81 l!l LEGOLA’ D. IJ CALIFORNIA AGENDA ITEM # 1s December 7,200l Honorablc Claude A. “Bud” Lewis City of Carlsbad IZOO Carlsbad Village Drive Carlsbad, CA 92008 CI Mayor City Council City Manager City Attorney City Clerk Dear Mayor: IJnfortunately, a meeting that I have to attend with LEG0 Senior Managcmenr in Enfield, CT is taking place during your Council Meeting OJI Tuesday, December I Ith, when the City will consider funding a group sales effort within San Diego North Visitors & Convention Bureau. T currently serve on the board of the SDNCVB and can support their solicitation for funding, which in turn will support tourism business for the City of Carlsbad. On a personal note, the events of September 1 lr” have caused a severe downturn in business for LEGULAND from oursidc the state of California. While LEGOLAND has a significant Sales and Marketing budget, we do rely on the efforts of everyone involved in tourism promotions, including the work ofSDNCVB. 1 would ask for your support in approving the funding of a group saIes effort with SDNCVB. I appreciate your time and consideration on this important matter. BiYl Havi luk One LEG0 Drive Carlrbadd. California 92006 USA Fhonc (760) 9 I&5300 fax (760) 9 18-5459 r2- 7-01; 4:27PM;Carisbad CO. stores ;7606049000 # I/ 1 December 7,2001 Mayor Lewis and Carlsbad City Council City of Carlsbad 1200 Carlsbad Village Dr. Carlsbad, CA 92008 AGENDAITEMPI / 1 c c: hkQu City G3,unrcil CLy Manwer CZy Attomey City Clerk Dear Mayor Lewis and city council; Since I am unable to attend neti Tuesday’s city council meeting, 1 am sending this letter in regards to the San Diego North Convention & Visitor’s Bureau group sales proposal. Over the past four years I’ve watch Carlsbad become a destination in it’s own right. This has occurred through the efforts of not only the Carlsbad Convention &: Visitors Bureau, but also those of the San Diego North and San Diego bureaus, as well as individual business such as Carlsbad Company Stores and Legoland. I have worked closely with the sales stafFof the San Diego North bureau on everything from trade shows to fam tours to sales calls. The sales staff has always proven to be of the highest caliber of professionals, and has provided Carlsbad Company Stores with proven results. In addition to working in partnership with us on bringing business to Carlsbad, they have also supported our individual efforts including providing co-op funding. 1 have served on the board of the Carlsbad Convention & Visitors Bureau since my arrival in Carlsbad over four years ago, and support and applaud the efforts made by their staff. However, there is much to be done by the bureau staff as travelers and the travel industry continues to hear about this wondefil “jewel”, I believe that the city and the bureau can benefit from a group sales effort, one that can dedicate the staffand resources to focus on that area of business. Tf you have any specific questions that 1 can answer, please let me know. Sincerely, Anita Boeker Marketing Director COMPANY STORES 5620 Paseo Del Norte. Suite 100, Carlsbad. California 92008 (760) 804.9000 FAX (760) 804.9044 @ Hilton Garden Inn y CarlsbadEeach AGENDAlTEkl# /s c:G+rny December 5, 2001 Mayor Claude “Bud” Lewis & Carlsbad City Council Members City of Carlsbad 1200 Carlsbad Village Drive Carlsbad, CA 92008 c: Mayor city CounlA City Managor City Attorney city Clerk Dear Neighbors, Having opened a beautiful new ocean view hotel in Carlsbad just over a year ago, I can attest to the tremendous assistance I personally received from the staff of the San Diego North Convention and Visitors Bureau. As I was working out of a trailer on the dirt lot as construction was on-going, I was always working with the knowledge that any needs I had, any advise I requested, any question I needed an answer to; I could call upon SDNCVB to happily assist me with my inquiries. Being the new kid on the block isn’t always easy, but with the help of everyone involved with the SDNCVB, the business sure seemed to come easier for me. I have found the local area businesses are benefiting and prospering, in part, because of the talents within the SDNCVB. The sales personnel involved with SDNCVB are knowledegbale of the entire North County area. I find that the local business needs and concerns are important to the sales staff. They are proactive in soliciting new leads, generating additional opportunities for every aspect of business in Carlsbad. Being in the hospitality business, especially during times of stress and uncertainity, it is most reassuring to know that there are quality people involved with the SDNCVB to assist in establishing additional contacts. Sometimes it’s not enough to be the best at what you do. If no one knows about you, you can’t get off the ground floor. With the assistance of the professional staff at the SDNCVB, my property has prospered and has become very well known for our quality product and service. I feel that the City will benefit profusly in contracting the SDNCVB sales team. The expertise they have in promoting this wonderful city is an overwhelmingly strong benefit. The SDNCVB has shown a focus in promoting Carlsbad in collaboration with all of the various entities of this fine city. I ask that you fund this great organization and let’s all continue to prosper and grow. Sincerely, I/ Yolanda P. Silva Director of Sales and Marketing Hilton Garden Inn Carlsbad Beach 6450 Carlsbad Boulevard, Carlsbad, CA 92009 Tel: 760 476 0800 Fax: 760 476 0801 Reservations: www.bilton.com or l-800-HILTONS R aintree BANQUETS & CATERING 755 RAINTREE DRIVE. CARLSBAD, CA 92009 (AT I-5 & POINSETTIA LANE) (760) 438-7919 Fax (760) 431-9212 www.raintree-restaurant.com December 6,200l Mayor Claude “Bud” Lewis and Carlsbad City Council City of Carlsbad 1200 Cat&bad Village Drive Carlsbad, Ca. 92008 Dear Mayor Claude “Bud” Lewis and Carlsbad City Council: The San Diego North Convention and Visitor’s Bureau has promoted our two Carl&ad properties for many years. On numerous occasions, the bureau’s sales team has brought potential clients to the Raintree and the Inns of America for tours and information packets. I have always appreciated the dedication and professionalism that the bureau’s employees’ processed. On a weekly basis, they send sales leads, via fax. The sales leads include information on customers and how our facilities can accommodate them. On a monthly basis, they send labels on potential clients, which also serves as a convenient way to promote our properties. The San Diego North CVB has played a valuable role to the success of our accounts outside of Carlsbad. Although most of our business accounts are local, the San Diego North CVB has put us on the map outside of our neighborhood. On behalf of Raintree Restaurant and Inns of America, I encourage you to consider assisting the San Diego North CVB so that they may continue promoting our beautiful city. Director of Banquets and Catering cc: Cami Mattson San Diego North CVB AGENDA CTEM # /x c: Mayoa- cat-y Coamt;El C&y Mamtger my Am-my City Clerk FULL SERVICE RESTAURANT * COMPLETE BANOUET FACILITIES * OFF PREMISE CATERING December 4,200l 2’4 *GaVWV Carlsbad by the Sea CALIFORNIA Mayor Claude “Bud” Lewis and Carlsbad City Council City of Carlsbad 1200 Carlsbad Village Dr. Carlsbad, CA 92008 Dear Mayor Lewis, I understand the City of Carlsbad is considering providing funding for the San Diego North Convention and Visitors Bureau. I am writing to lend my full support to this. The San Diego North Convention and Visitors Bureau has worked diligently to provide our hotel with top quality sales leads which have benefited us greatly. The professionalism and dedication of the staff is commendable. I can say without hesitation that the San Diego North Convention and Visitors Bureau is a valuable asset to the Carlsbad area and I urge you to do all that is in your power to continue our area’s relationship with them. Sincerely, , Gene%al Manager AGENDA ITEM #i / t( c: Mayoi CiZy Cou;,:E;iI Ciiy Manq;er city Atiw.:oy city Clerk 850 Palomar Airport Road l Carlsbad, CA 92008 l Telephone: (760) 438-7880 l Fax: (760) 438-1015 Reservations 1-800-HOLIDAY (465-4329) l w w w. C a r 1 s b a d H o 1 i d a y I n n . c o m Property Operated by Woodbridge Hotel’s Inc. E HOTELS December 4,200l Mayor Claude “Bud” Lewis and Carlsbad City Council City of Carlsbad 1200 Carlsbad Village Dr. Carlsbad, CA 92008 Dear Mayor Lewis, I am writing to endorse the funding of San Diego North Convention and Visitors Bureau by the City of Carlsbad. Woodbridge Hotels manages the Carlsbad Holiday Inn property as well as several others throughout California. Over the course of the past six years with all of the changes that have taken place in Carlsbad it has been reassuring to know the San Diego North Convention and Visitors Bureau was an unflagging resource that the area hotels could rely on for sales assistance. The quality and quantity of sales leads provided by this organization has never wavered. I am certain that whatever funding the City of Carlsbad provides to the Convention and Visitors Bureau will be returned to the area’s economy many times over. It is for this reason I urge you to give full consideration to providing the funding they require to continue the level of service we have come to count on. /” Sin .rely, $ L b * AGENDA ITEM # I.5 ANDREW G. WARREN PRESIDENT & CEO c: Mayar City @ouncil Ciky Manager City Attorney city Clerk “B~ilbing Bribges to Sbiccess” - 850 PaIomar Airport Roab l car[sbaa, CA 92008 l Tel: 760-930-3840 l Fax: 760-930-3821 2’8 ttopid~~VU%f Carlsbad by the Sea CALIFORNIA December 4,200l Mayor Claude “Bud” Lewis and Carlsbad City Council City of Carlsbad 1200 Carlsbad Village Dr. Carlsbad, CA 92008 Dear Mayor Lewis, I would like to strongly endorse the funding of the San Diego North Convention and Visitors Bureau by the City of Carlsbad. I have worked with Jill Knox of the ConVis’ sales office on many occasions. Jill is a true professional, which is proven by the quality of the group sales leads that are consistently produced by her staff. I have personally attended trade shows with San Diego North Convention and Visitors Bureau and have always been impressed with the seamless manner in which they represent the many North County Hotels and attractions. If you should have any questions that I can be of assistance with, please feel free to call me directly at 760-930-3814. Sine rely, k AUXNDA ITEN 8) j, /c G: h&k& ciity cx..icl? city I\&mYjor city A;3 ,s .:ay city c;c?zh 850 Palomar Airport Road l Carlsbad, CA 92008 l Telephone: (760) 438-7880 l Fax: (760) 438-1015 Reservations l-800-HOLIDAY (465-4329) l www.CarlsbadHolidayInn.com Property Operated by Woodbridge Hotel’s Inc. GIA GEMOLOGICAL INSTITUTE OF AMERICA December 11,200 1 Mayor Claude “Bud” Lewis and Carlsbad City Council City of Carlsbad 1200 Carlsbad Village Drive Carlsbad, CA 92008 The Robert Mouawad Campus 5345 Armada Drove 1 Carlsbad CA 92008 Telephone: (XXI) 603-4000 AGENDA ITEM # C: Mayor cizy Cou;ic;il C&y Rlanq;c?r City Atk: s::cy cay CIeryI Dear Mayor Lewis and City Council, I work in the Education Department for Gemological Institute of America in Carlsbad. Approximately fifty percent of the students that attend GIA are international and most all of the students know very little about Carlsbad or San Diego. It is my job as a Student Services Advisor to assist new students with their housing and activities. During the past five years San Diego North Convention & Visitors Bureau has helped me with this job by graciously supplying Travel Planning and Conference Guides for each GIA Student. As you are probably aware, this guide highlights the arts, entertainment, golfing, shopping, hotels, restaurants, events, etc. for not only the San Diego North County area, but also Carlsbad. This guide is a valuable resource for the students acclimating to the Carlsbad area. Also, as additional support from 1997 through 1999, a San Diego North staff member personally came to each new student orientation (monthly) giving an overview of San Diego, North County and Carlsbad. This is just a sample of their dedication and loyalty to the Carlsbad community. I have enjoyed working with this organization during the past five years and look forward to many future years together. I urge you to consider their request for funding. Sincerely, @j$--& &, &)+-$--- Cleta L. Wright” G Student Services Advisor Ext. 7304 Cc S. D. North Convention & Visitors Bureau The Nonprofit Educational Institution of the Jewelry Industry Since 1931 Carlsbad / New York 1 Tokyo 1 Osaka / Set0 1 Talppl ~ Vlcmza 1 Bangkok 1 Hong Kong GhNDA ITEM # /cc December II,2001 Mayor Claude “Bud” Lewis Carlsbad City Council 1200 Carlsbad Village Drive Carlsbad, CA 92008 Dear Mayor Bud Lewis and Carlsbad City Council, It has come to my attention that the City of Carlsbad is considering funding a group sales effort with either the San Diego North Convention and Visitors Bureau or the Carlsbad Convention Bureau. I have always been supportive of both organizations, as both have promoted Carlsbad and The Flower Fields. Since Kurt Burkhart has been appointed head of Carlsbad Convis, I have seen the professionalism of the organization improve greatly. The Flower Fields of course pays no membership fee to be promoted by Carlsbad Convis, and they have done an outstanding job for us in the last year. San Diego North has provided exceptionally professional services to us throughout the years they have been in Carlsbad. The Flower Fields of course pays a fee to be a member of San Diego North. I received a letter from San Diego North asking me to write a letter supporting their efforts to City Council. However, within the letter written to me was the threat that “San Diego North can no longer S:UONILe.ttersLewis.doc 5600 AVENIDA ENCINAS SUITE 100 CARLSBAD, CA 92008 TELEPHONE 760 930-9 123 FAX 760 43 l-9020 www.theflowerfields.com provide their services at the same level without the help of Carlsbad City funding.” I personally find it appalling that as a paid member of San Diego North our attraction would not be promoted because Carlsbad City Council may not give them funding. If this was a true threat, then I believe all the properties of Carlsbad would have to drop their membership in San Diego North - as they would not be getting any dollars worth of promotion. Carlsbad is fortunate to be a unique destination with top notch reports, attractions and recreation. We are fortunate that even with the softening economy and a national tragedy, Carlsbad continues to grow and emerge as a world class destination. It is extremely important that if the City Council approves funding for group sales, that they pick an organization that can be held accountable for every dollar spent within the city of Carlsbad - and that they pick a group that truly has Carlsbad’s best interest at heart. I believe that Carlsbad Convis meets that criteria, and I hope that the City Council will provide funding for group sales to Carlsbad Convis. Sincerely JLI FJ\: Joni Miringoff Group Sales/Special Events Director ’ S:‘JONlUztters\Lewis.doc