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Home My WebLink About2001-12-11; City Council; 16469; Request To Give Presentation By Carlton LundCITY OF CARLSBAD -AGENDA BILL . AB# j&&q TITLE: DEPT. HD. J-J4 Request to Give Presentation By Carlton Lund MTG. a 01 CITY ATTY. * a- DEPT. CM CITY MGR RECOMMENDED ACTION: Receive presentation from Carlton Lund, Citizen of Carlsbad. ITEM EXPLANATION: The City Council provides an opportunity for citizens and organizations to have an item placed on a City Council Agenda by submitting a letter to the City Manager. Attached is a letter (Exhibit 1) from Carlton Lund requesting that he be allowed to make a presentation to the City Council regarding a proposal to construct a city identification sign over Carlsbad Boulevard. FISCAL IMPACT: None EXHIBITS: 1. Letter to Ray Patchett, City Manager, from Carlton Lund, Citizen of Carlsbad, dated November 26,200l. 12/03/01 MON 12:ll FAX 7604313399 . . Lund Team Fax Machine December 3,200l Ray Pachett City Manager City of Carlsbad Attention by: I’m requesting an opportunity to speak formally to council regarding creating a sign sim.,lar to the newly hung Hwy 10 1 Encinitas sigs positioned in front of the Twin Inns, celebrating the 50’ anniversary of Carlsbad, with CNUSBAD as its logo. Incidentally, I have community leaders lined up for potential Oceanside, Leuca.dia, Cardiff, and Solana Beach signs, but CARLSBAD is my project! Ple.:,~e put me on council agenda when the full council is available as soon as possible. Tlmnks so much! Carlton Lund @IO02 cc: Joe Garuba 11/26/01 MON 16:02 FAX 7604313399 WSPAP 3YJilCK BROWAITD ZNClNlTAS - IT?: like a stubborn dream ttat can’t be erased from veteEln C&bad businessman Ca&i:on Lund’s mind; a vision rhat gleams with appeal, creating a :itr@ of iri- descent pearls. The Encinitar: sign, a $116,000 landmark suspended last week over U.S. 101 in the city’s downtown business dis- trict, according to Lund, would be replicated with ,c~rlnor varia- tians from Oceansicle south to Del Mar. The concept to& form early this yesr when an 4886,000 ver- sion of the night-lighted sign replaced an older otle with the same kttering idenr@ing the community long before it became a city. U.S. 101 was ,widened in rime and Ihe original sign, no longer reaching across . . 1 me mm srreee, was ztorea away for posterity. the CreD&&t;;he new sign is Encinitas h4ainSmeetAssociatioJ~ (IXMA) and its Executive JXrector Peder Norby. It was to Norb!, that Lund explained his concept seeking NorWs reactions. STRING OF PEARLS - A concept created by Carlsbad busl- I _-. -_-- ___. “When I spied th:x &gn the nessmn Carlton Lund includes a series of city signs along the first time it went up, I queried coast, like the one --hung last week over. ttre 101 Hwy. in my friends up and down rhe Encinitas. Story on page A-7 FUmv/.L4CK fMOWAf7~ beach communities,” :tid Lund. “Each of our coastal cities has its “The timing is perfect,’ own personality, but we could all Lund explained, noting that according to Lu@.fing active@ share in common the inass-audi- Carlsbad is already developing Con’n?etY ProJects, Lund. 1s ence appeal served by I$e signs. I’ ~IZUISE~~~~~SO~~~,~ICWSS~C~L[ credmd for hdplng !JV ebration next year. He suggesti Legolad to C=hbad and 311 b Currently, many mororisrs &at Carlsbad’s sign tight be SUS- 3O-~ear residency bas spearhead- unfamiliarw& the cons& redm Fended ‘, above U.S. 101 at ed a number of c~mmtity pry- must guess at what city &me CarlsbadViage Drive. grams, including the “Kids Worth ?assing through, Lund main- Lund said that he drove 1 AMQlion”Pr%ram aat last Ye” :&s. He places the calcept b a C&bad Mayor Bud Lewis to ked $s*on- ‘good business” category, insist- Encinitas early this year to view Convinced that his concept ng that such signs, because of the sign: that was suspended by for look:@@ @Ds in each o! the :omlnan characteriz,tics in cables from posts on each side of bacb aQes offers no n%ahve% U.S. 101. Winter winds were Lund has briefed former Solana blamed for the need to have &he Be=bMavor JoeKelW.an, g& sign b&d u, w-1 ases as it inE his “edlUSh~ SUpPaL.': cun-mrlv k - ” The furmer city Coundlman *and mayor of that city, according to Lund, told l&-n that Solana ‘Beach is in tie process Of w .ning for a mo&rnizatiOn Of 1tS business district along U.S. 101. me sign concept, “fits in Very wttll with that city’s fume plans,” Lund noted. Oceanside interest in the concept, Lund said, ‘is reflected in J& Dal& reactions when ‘the pTOpo&d a Tecendy expl&ed to him Owner of the landmark 101 ICafe in Oceanside, Daley ~b&eves one Of the ItlOSt suitable locations for the has not yet been fully explored by Lund., but be expresses confi- dence that community leadjxs in that city wiJl add favomble sup- port ro the embellishment and compliment the city’s existing ‘visual attractions. Estimated costs to each d the citi& and suburbs lilce Cardiff-By-tbe-S?q if it chooses to join Lund’s “Saing of Pearls” .would be approximatexy :%llS,OOO, an. investment he ‘believes would yiela “many times that amount over a period of sev- elalyears.” ‘EnciIliras Fhwer Shop owner Caie Overholaer, whose shop occupies a corner loca;riol! on U.S. 101 in the downtown business dis- t~&l&estheLund concep~The Ilandmark quality of the sign that is now permanentIy moored out front of her outlet serves a func- tional purpose in desgibing her l.oaiki callers placmg orders “Just hollow the sign. WeYe on .,the sundown side of the stxet,s she c?tuckles. fu-3 lb,L)LI (2-l l-0 1 jztm 17 - .- - - .I A Tribute and Celebration December 7,200l City Council Members and Mayor 1200 Carlsbad Village Drive Carlsbad, CA 92008 Re: Project Proposal, Historic Carlsbad Sign City Council Members and Mayor, Project: A sign in downtown Carlsbad (similar to Highway 101 Encinitas sign) located on Carlsbad Boulevard in front of the Twin Inns, arching across street approximately 25 feet from intersection. This project will commemorate Carlsbad’s 50* Anniversary as a city. Design: Green background, white lettering, with Carlsbad as the main banner and ‘By the Sea” below. (Please refer to attached exhibit.) Intend to have consistent and consecutive Highway 101 signs in Oceanside, Leucadia, Cardiff, Solana Beach, and De1 Mar. cost: Actual sign Connection of electricity to sign (Plus cost of electricity per month) $110,000.00 $20,000.00 The total expense of the project is negligible over 50 to 100 years at approximately $lOO.OO-$200.00 per month. Why?: Because we love Carlsbad, and it’s the best way to show-off our city everyday and during world-class events such as the San Diego Marathon and Carlsbad 5K. The design of the sign is consistent with the architectural facade of the historic Twin Inns. Suggestions: 1. Put on fast track for SO* Anniversary Celebration in 2002. 2. Store a time capsule in one of the columns enclosing mementos from the past 50 years. At the lOOti Anniversary Celebration in 2052, Carlsbad residents young and old can assemble to resurrect our history. 3. Wrap the truss structure at specified times of the year to commemorate events (Carlsbad 5K, San Diego Marathon) and perhaps, implement silkscreen art contest with renderings that coincide with banners along Carlsbad Boulevard. 4. Have an annual coastal cruise down historic Highway 101, 5. Sell t-shirts at fundraisers featuring a silkscreen of the Carlsbad sign rendering. Let’s do this now! Thank-you all for your time and continuous support. Sincerely, Carlton D. Lund Direct Line 760-43 l-333 8 Fax Line 760-43 l-3399 E-mail lundmail@lundteam.com