HomeMy WebLinkAbout2002-10-22; City Council; 16944; Amendment To Management Salary ScheduleCITY OF CARLSBAD -AGENDA BILL
AB# 16,944
DEPT. CMlHR
SALARY SCHEDULE MTGJ 0 / 2 2 / 0 2
TITLE: NEW MANAGEMENT CLASSIFICATION OF VIDEO
PRODUCTION MANAGER AMEND THE MANAGEMENT
RECOMMENDED ACTION:
DEPT. Hq
CITY ATTY.
CITY MGR
Adopt Resolution N~?~~~-~~~approving the new management classification of Video Production
Manager and amending the Management Salary Schedule.
ITEM EXPLANATION:
This position was approved in the 2002 - 2003 budget as part of a plan to build an organized
communication effort for the City. The addition of this position will provide the ability to refine and
add to various communications tools, as well as to develop, clarify and coordinate the City’s message.
Staff therefore proposes the addition of the new management classification of Video Production
Manager to the Management Salary Schedule.
Immediate responsibilities will involve the increase and development of video programming,
including but not limited to the transition of the quarterly quadrant meetings to a video news
magazine format and the development of a City programmed cable television channel (channel 66).
This will provide the City the ability to tailor its current and future programming needs. Video will
be used to enhance City communications on specific issues such as growth ‘and growth management
and create opportunities to highlight specific City events. The Video Production Manager position
will be used to establish a baseline of programming consisting of Council meetings, Community
Update videos, Citizen Academy videos, School Board meetings, a Community Calendar and County
television.
BACKGROUND:
Over the past several years, the City has expanded its ability to communicate with the citizens and
customers of Carlsbad. The use of video has proven effective at communicating the City’s message
with productions including various Community Updates, State of the City videos, and videos
highlighting individual city departments. There is a great opportunity to expand the use of this
medium. Over the past year the City has changed the way that it uses video and television to transmit
its message. The development of the Community Services video and the Police Recruitment Video
are production samples that successfilly showcased public service and City services.
The City retains the right to operate its own cable channel (66). Based upon current programming on
the current cable channel, it is foreseeable that the City could commence utilization of channel 66 and
provide broader programming with a minimum of cost and effort. The largest benefit will be when
md how often programming is aired.
Based on the analysis and comparison of dutiei to comparable classifications in the City, as well as
outside agency data, staffs recommendation is to place the Video Production Manager in the
Management Salary Schedule at Grade 4, $60,100 - $82,600. This classification has been proposed
as a % time position.
PAGE 2 OF AGENDA BILL NO. 16,944
Staff recommends and submits for the City Council approval that the above changes be reflected on
the Management Salary Structure as proposed on Attachment A to the attached Resolution. No
changes to the Conflict of Interest Code are required as this position was anticipated and included in
the City Council’s most recent annual review of the Conflict of Interest Code.
FISCAL IMPACT:
The overall fiscal impact is approximately $250,000 which includes salary and benefits associated
with this position ($52,200 - $76,100), contract technical assistance ($75,000 - $100,000) and capital
equipment ($50,000 - $75,000). Funds for these costs have already been included in the 2002-03
budget for the City Manager’s Office
EXHIBITS:
Exhibit 1: Resolution No. 2002-315
Exhibit 2: Job Description Video Production Manager
Attachment A: Management Salary Schedule
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Exhibit 1
RESOLUTION NO. 2002-315
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF CARLSBAD, CALIFORNIA, ADDING THE
CLASSIFICATION SPECIFICATION OF VIDEO
PRODUCTION MANAGER AND AMENDING THE
MANAGEMENT SALARY SCHEDULE.
WHEREAS, it is recommended that the new management position of Video Production
Manager is established to meet the City need to build City communications; and
WHEREAS, the data represented in the classification study warrants the initiation of the
management classification, Video Production Manager, and utilization of existing finds
budgeted for this management classification.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of
Carlsbad, California, as follows:
1. That the above recitations are true and correct.
2. That the City Council adopts the revised Management Salary Structure to include
Video Production Manager in Grade 4, as described in Attachment A, attached hereto and made
a part thereof.
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PASSED, APPROVED, AND ADOPTED at a regular meeting of the
Carlsbad City Council held on the 22nd day of OCTOBER ,2002, by the following
vote, to wit:
AYES: Council Members Lewis, Kulchin, Finnila, Nygaard, Hall
NOES: None
ABSENT: None
ATTEST:
(Seal)
-2-
Attachment A
Management Salary Structure (Base Pay)
FY 2002-03
JOB TITLE GRADE MINIMUM MARKET RANGE
Administrative Services Director I 8 1 $107,000 I$123,000 - $155,200 1
IAssistant Citv Manaaer 181 1 1
Community Development Director
8 Fire Chief
8
Police Chief
8 Public Works Director
8
Assistant City Attorney
7 Finance Director
7 Deputy Public Works Director
$103,200 - $128,800 $90,100 7 ~
7 Fire Division Chief
Deputy City Engineer
Fire Battalion Chief
6
6 Police Lieutenant
6 Information Technology Manager
6 Housing & Redevelopment Director
6 Fire Marshal
6
Principal Building Inspector
Recreation Director
6 Public Works Manager
6
$77.600 - $95.000 $69.100 5 Economic DeveloPment Manaaer
6
I Human Resources Manaaer 151 1 1
Municipal Projects Manager
5 PrinciPal Planner
5 Park Development Manager
5
Police Communications Manager
5 Senior Civil Engineer
5 Risk Manager
5 Purchasing Officer
5
October 2002
Attachment A
Management Salary Structure (Base Pay)
FY 2002-03
JOB TITLE GRADE MINIMUM MARKET RANGE
Recreation Services Manager
3 Manaaement Analvst
$60,300 - $73,700 $53,700 3 Admin. Coordinator - Special Dist.
4 Video Production Manager
4 Senior Management Analyst
4 ,Senior Accountant
4
Principal Librarian
3 Public Works SuPervisor
3
Aquatic Supervisor
2 Recreation Area Manaaer
2 Benefits Administrator
2 Media Services Specialist
2 Gallery Coordinator
2 Assistant City Clerk
$53,900 - $65,800 $47,800 2
Secretary to City Attorney
$49,100 - $59,800 $43,500 1 Community Arts Coordinator
2 Secretary to City Manager
2 Secretary to City Council
2
1 Management Assistant
October 2002
Exhibit 2
JOB TITLE:
DEPARTMENT:
CITY OF CARLSBAD
CLASSIFICATION SPECIFICATION
VIDEO PRODUCTION MANAGER
CITY MANAGER
BASIC FUNCTION:
Under general direction, plans, organizes, conceives, develops and implements
the overall activities of Video Production for City programming and other related
projects. Creates and manages content for the government channel. Works with
City Communications Manager to address through coordinated communication
methods citywide issues to the public via cable TV programming and bulletin
boards, may assist in website development. Oversees all aspects of: the City’s
government channel, video production and related video communications
functions.
KEY RESPONSIBILITIES:
Build City capacity to communicate with its citizens.
Recommend and implement community TV policies.
Develop, implement and monitor associated budget.
Prepare and review agreements.
Ensure compliance with FCC and other agencies rules and regulations.
Plan and direct the design, development and implementation of the Carlsbad
government channel, all video production facilities, related video communications
functions and programming on both the channel and for related Internet
applications.
Research and make final recommendation on equipment purchases and the
implementation of related video technology in keeping with the City’s
communication plan.
Ensure quality, aesthetic and neutral editorial policy, standards and guidelines
for pre-production, production and postproduction for all multimedia projects
produced for the City.
Video Production Manager
Manage technical and creative techniques in the development of promotional
materials for community programming.
Create video and other multimedia presentations for City departments; maintain
library of images for use in media and video production.
Operate camera, projectors, computers and various audiolvideo equipments.
Develop associated marketing of community programming.
Contract and coordinate external specialist resources to augment efforts when
appropriate.
Communicate with City staff to ensure clarification of communication goals.
Provide input on cable television issues related to local programming and
equipment.
Work with appropriate staff on City’s video related emergency response
communications i.e. emergency alert crawls, bulletin board announcements.
Develop community outreach program to include student internship program and
content acquisition.
Perform other related duties as assigned.
QUALIFICATIONS:
To perform a job in this classification, an individual must be able to perform the
essential duties as generally described in the specification. Reasonable
accommodations may be made to enable individuals with disabilities to perform
the essential duties in a specific job. The requirements listed below are
representative of the knowledge, skill and/or ability required.
Knowledge of:
Video program construction, script outline and creation, producing, directing,
planning and editing oversight of single camera field productions.
Studio/field lighting, set design, staging, and audio requirements.
Studio/control room configuration and equipment requirements.
Analog and non-linear editing practices, graphic formats, layout and tape
formats.
Video Production Manager 2
Research and reporting methods, techniques, procedures.
Reliable content creation based on journalistic principleslethics.
Video trouble shooting in the studio and field.
Sources of information related to a broad range of municipal media programs
and services.
FCC rules and regulations regarding the airing of local programming, neutral
editorial policy, cable television industry practices.
Staff development in multiple disciplines within video production industry.
Budgeting principles and applications
Windows/MAC OS platforms
(Software guidelines are updated on this classification regularly.)
Ability to:
Research, analyze and interpret information related to City goals/activities and
create scripts to convey balanced information in a creative format to citizens and
staff.
Write, produce, direct and oversee editing of single camera field productions to
include the abpropriate creation of graphics and final output.
Produce, stage video programming in a studio environment.
Conduct research on a wide variety of media and video topics including
equipment, production methods and conventions.
Troubleshoot video equipment.
Lead, manage and develop field and studio production crews to maximize
output.
Perform responsible and difficult administrative work involving the use of
independent judgment and personal initiative.
Effectively administer a variety of departments, budgets, programs and
administrative activities.
Video Production Manager 3
Establish, maintain and develop good working relationships with those in the
City.
EDUCATION AND EXPERIENCE:
Any combination equivalent to the education and experience that could likely
provide the required knowledge and abilities is qualifying. A typical background
may include:
Equivalent to completion of a Bachelors’ degree majoring TV/Film,
Communications or related discipline.
3-5 years of experience of professional level development of video productions,
news/information/ public affairs content creation in a corporate or organizational
environment.
Knowledge of video production equipment, systems, experience with control
room/automated playback design/procedures, staff development.
Minimum 2-3 years supervisory experience related to immediate reports and/or
contract labor.
PHYSICALlMENTAL DEMANDS AND ENVIRONMENTAL SETTING:
While performing the duties of this class, an employee is regularly required to
communicate, in person and by telephone; and utilize standard office and
technical equipment affiliated with the position. Specific vision abilities required
by this job include the ability to direct productions and operate cameras, video
editing equipment and other technical equipment as necessary during the course
of the work assignments. An employee is also required to read as necessary
during the course of the work assignments. An employee will also be required to
transport themselves around City facilities and other designated venues.
While performing the duties, employees of this class are regularly required to
use written communication skills; read and interpret data, information and
documents; analyze and solve problems; use reasoning; observe and interpret
people and situations; learn and apply new information or skills; perform highly
detailed work on multiple, concurrent tasks; work under deadlines; and interact
with the public, staff and others encountered in the course of work.
Depending on the assignment, the physical and mental requirements and
environment may vary. Refer to the task analysis of the essential duties for more
specific physical and mental requirements related to individual assignments.
APPROVED
Video Production Manager 4
CONFLICT OF INTEREST CODE INCLUDING THE
CLASSIFICATION VIDEO PRODUCTION
CITY ATTORNEY APPROVAL
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