HomeMy WebLinkAbout2003-10-14; City Council; 17343; Convention & Visitor's Bureau Promotion ServicesP
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AB# 17,343
MTG. 10-14-03
DEPT. ED
CITY OF CARLSBAD -AGENDA BILL
TITLE:
CONSIDERATION AND APPROVAL WITH THE CARLSBAD
CONVENTION AND VISITORS BUREAU FOR COMMUNITY
PROMOTION SERVICES CITY ATTY. GB
CITY MGR
RECOMMENDED ACTION:
ADOPT Resolution No. 2003-267 approving an eight (8) month contract for basic tourism
promotion and visitor services, for the term November 1, 2003 to June 30, 2004, and authorize the
Mayor to execute an Agreement between the City of Carlsbad and the Carlsbad Convention and
Visitor’s Bureau.
ITEM EXPLANATION:
BACKGROUND:
On October 3 1,2003, the existing contract between the City of Carlsbad and the Carlsbad Convention
and Visitor’s Bureau will expire. In response to the upcoming expiration of the existing contract for
visitor and promotional services, Carlsbad Convention and Visitor’s Bureau (CCVB), has submitted a
new proposal for the continuation of these services for the balance of the fiscal year. The term of the
new contract would be for eight (8) months beginning November 1,2003 and ending June 30, 2004.
CCVB’s 2003-2004 fiscal year proposal maintains their 2002-2003 funding level at Four Hundred
and Nine Hundred Thousand and One Hundred dollars ($409,100). These funds will be used to
perform visitor and promotional services (specified in Exhibit “2”). This amount was allocated by the
City Council in June 2003, during the budget process, in order to shift the CCVB contract to a fiscal
year schedule. All future convention and visitor contracts will be considered during the normal
budget process and be based on the fiscal year schedule.
CCVB ALLOCATION:
Visitor Center - $177,920 Allocated for FY 2003-2004
The Carlsbad Visitors Center will be operated by CCVB in the Historic Santa Fe Depot seven days
per week from 9 a.m. to 4:OO p.m. Monday through Friday, from 1O:OO a.m. to 4:OO p.m. on
Saturdays, and from 1O:OO a.m. to 3:OO p.m. on Sundays, except New Years Day, Easter Sunday,
Thanksgiving Day and Christmas Day to assist visitors and Carlsbad Residents.
Consolidated Program Services UP to $23 1,180 Allocated for FY 2003-2004
Payment for all other programs will be released to the CCVB on a reimbursement basis up to the
Fiscal Year allocation amount of $23 1,180:
0 Travel shows and Familiarization Tours: This item includes (12) travel trade shows directed
toward leisure travel.
Marketing, Advertising & Promotion: This item includes on-line advertising and marketing
opportunities and participation in CVB o-operative marketing opportunities
PAGE 2 OF AGENDA BILL NO. l7 343
0 Brochures & Print Materials: This item includes reprint and distribution of the Visitors Guide
in Summer 2004 as well as other print collateral, including that to be used for group sales
direct marketing.
0 Internet Maintenance & Development: This item includes website maintenance, hosting fees
and renewal of existing domain names.
0 CCVB will submit a marketing plan draft to the City on or before January 1,2004.
The CCVB agrees to engage and position Carlsbad as the tourist destination focusing on the leisure
market while working closely with San Diego North CVB to coordinate programming and develop
other tourism opportunities.
FISCAL IMPACT:
In anticipation of a contract for promotional and visitor services this fiscal year, a total of $409,100
was included in the 2003-2004 Operating Budget. This amount was allocated by the City Council in
June 2003, during the normal budget process, as a way to shift future CCVB contracts to a fiscal year
schedule. Since a contract already exists that will not expire until October 31, 2003, some funds
allocated for the 2003-2004 fiscal year have been spentlreimbursed under the existing contract terms.
All amounts spent by CCVB between July 1, 2003 and October 31, 2003 will be deducted from the
$409,100 allocated by the Council for FY 2003-2004. The balance of allocated funds available will
be distributed over an eight (8) month contract period beginning in November 1, 2003 and ending on
June 30, 2004. Under the new contract, funds for Visitor Services will be distributed monthly in an
amount equal to $15,715. All other expenses consistent with the contract scope of work will be
distributed on a reimbursement basis over the contract term. At no time shall the total monies
distributed to CCVB exceed $409,100 for the period July 1,2003 to June 30,2004 (FY 2003-2004).
ENVIRONMENTAL:
The Planning Director has determined that the activities above are categorically exempt from CEQA
review pursuant to Section1 5309 of the CEQA guidelines.
EXHIBITS: / 2003-267 1. Resolution No./ of the City Council of the City of Carlsbad, California, authorizing the
Mayor to execute an agreement with the Carlsbad Convention and Visitor’s Bureau.
2. Agreement between the City of Carlsbad and the San Diego Convention and Visitor’s Bureau
to provide professional services related to the promotion of the City of Carlsbad.
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RESOLUTION NO. 2003-267
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CARSLBAD, CALIFORNIA, AUTHORIZING THE MAYOR TO
EXECUTE AN AGREEMENT WITH THE CARLSBAD
CONVENTION AND VISITORS BUREAU (CCVB)
WHEREAS, the City Council of the City of Carlsbad has determined that it is in the best
interest of the City to promote tourism and provide services to visitors to the City; and
WHEREAS, the City Council has further determined that the Carlsbad Convention and
Visitor’s Bureau possesses the necessary skills to provide these services to the City of Carlsbad;
and
WHEREAS, the Carlsbad Convention and Visitor’s Bureau has agreed to provide these
services under the terms and conditions of the agreement attached hereto.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad,
California as follows:
1.
2.
That the above recitations are true and correct.
That the Mayor is hereby authorized to execute the attached agreement, Exhibit 2,
between the City of Carlsbad and the Carlsbad Convention and Visitor’s Bureau to provide
professional services related to the promotion of the City of Carlsbad.
PASSED, APPROVED, AND ADOPTED at a regular meeting of the City Council on the
14th dayof October 2003, by the following vote to wit:
AYES: Council Members Lewis, Finnila, Hall, and Packard
Mayor
f n ATTEST:
City
AB 17,343
10-14-03
Reso 2003-267
AGREEMENT FOR PROMOTION OF TOURISM AND VISITOR SERVICES
CARSLBAD CONVENTION AND VISITOR'S BUREAU
THIS AGREEMENT is made and entered into as of the ,'SA. day of
, 2003, by and between the CITY OF CARLSBAD, a municipal
corporation, (''City''), and The Carlsbad Convention and Visitor's Bureau, a non-profit
corporation, hereinafter referred to as "CCVB".
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RECITALS
A. City requires the professional services of a contractor that is experienced
B. CCVB has the necessary experience in providing professional services
C. Selection of CCVB is expected to achieve the desired results in an
D. CCVB has submitted a proposal to City and has affirmed its willingness
in tourism and visitor promotion programs and services.
and advice related to the promotion of tourism in Carlsbad.
expedited fashion.
and ability to perform such work.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City and CCVB agree as follows:
1. SCOPE OF WORK
City retains CCVB to perform, and CCVB agrees to render, those services (the
"Services") that are defined in attached Exhibit "A", which is incorporated by this
reference in accordance with this Agreement's terms and conditions.
CCVB will submit a marketing plan draft to the City on or before January 1, 2004.
2. STANDARD OF PERFORMANCE
While performing the Services, CCVB will exercise the reasonable professional care
and skill customarily exercised by reputable members of CCVB's profession practicing
in the Metropolitan Southern California Area, and will use reasonable diligence and best
judgment while exercising its professional skill and expertise.
3- - TERM
The term of this Agreement will be effective from November 1, 2003 through June 30,
2004.
4.
Time is of the essence for each and every provision of this Agreement.
TIME IS OF THE ESSENCE
5. COMPENSATION
The total fee payable for the Services provided during the Fiscal Year 2003 through
Fiscal Year 2004 (July 1, 2003 through June 30, 2004) shall not exceed Four Hundred
Nine Thousand One Hundred dollars ($409,100). Amounts spent under the prior
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contract with CCVB (dated November 1, 2002 to October 31,2003) that overlap with the
new Fiscal year allocation (amounts spent between the dates of July 1, 2003 and
October 31, 2003 shall be reduced from the new Fiscal Year allocation, so that the total
amount of funds allocated or reimbursed to CCVB does not exceed $409,100. No other
compensation for the Services will be allowed except for items covered by subsequent
amendments to this Agreement. The City reserves the right to withhold a ten-percent
(1 0%) retention until City has accepted the work and/or Services specified in Exhibit "A".
Incremental payments, if applicable, should be made as outlined in attached Exhibit "A".
6. STATUS OF CONTRACTOR
CCVB will perform the Services in CCVB's own way as an independent contractor and
in pursuit of CCVB's independent calling, and not as an employee of City. CCVB will be
under control of City only as to the result to be accomplished, but will consult with City
as necessary. The persons used by CCVB to provide services under this Agreement will
not be considered employees of City for any purposes.
The payment made to CCVB pursuant to the Agreement will be the full and complete
compensation to which CCVB is entitled. City will not make any federal or state tax
withholdings on behalf of CCVB or its agents, employees or subcontractors. City will not
be required to pay any workers' compensation insurance or unemployment contributions
on behalf of CCVB or its employees or subcontractors. CCVB agrees to indemnify City
within thirty (30) days for any tax, retirement contribution, social security, overtime
payment, unemployment payment or workers' compensation payment which City may
be required to make on behalf of CCVB or any agent, employee, or subcontractor of
CCVB for work done under this Agreement. At the City's election, City may deduct the
indemnification amount from any balance owing to CCVB.
7. SUBCONTRACTING
CCVB will not subcontract any portion of the Services without prior written approval of
City. If CCVB subcontracts any of the Services, CCVB will be fully responsible to City
for the acts and omissions of CCVB's subcontractor and of the persons either directly or
indirectly employed by the subcontractor, as CCVB is for the acts and omissions of
persons directly employed by CCVB. Nothing contained in this Agreement will create
any contractual relationship between any subcontractor of CCVB and City. CCVB will be
responsible for payment of subcontractors. CCVB will bind every subcontractor and
every subcontractor of a subcontractor by the terms of this Agreement applicable to
CCVB's work unless specifically noted to the contrary in the subcontract and approved
in writing by City.
8. OTHER CONTRACTORS
The City reserves the right to employ other Contractors in connection with the Services.
9.
CCVB agrees to indemnify and hold harmless the City and its officers, officials,
IN D E M N IF I CAT10 N
employees and volunteers from and against all claims, damages, losses and expenses
including attorneys fees arising out of the performance of the work described herein
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caused in whole or in part by any willful misconduct or negligent act or omission of the
CCVB, any subcontractor, anyone directly or indirectly employed by any of them or
anyone for whose acts any of them may be liable.
The parties expressly agree that any payment, attorney's fee, costs or expense City
incurs or makes to or on behalf of an injured employee under the City's self-
administered workers' compensation is included as a loss, expense or cost for the
purposes of this section, and that this section will survive the expiration or early
termination of this Agreement.
10. INSURANCE
CCVB will obtain and maintain for the duration of the Agreement and any and all
amendments, insurance against claims for injuries to persons or damage to property
which may arise out of or in connection with performance of the services by CCVB or
CCVB's agents, representatives, employees or subcontractors. The insurance will be
obtained from an insurance carrier admitted and authorized to do business in the State
of California. The insurance carrier is required to have a current Best's Key Rating of not
less than "A-:V".
10.1 Coveraqes and Limits. CCVB will maintain the types of coverages and minimum
limits indicated below, unless City Attorney or City Manager approves a lower amount.
These minimum amounts of coverage will not constitute any limitations or cap on
CCVB's indemnification obligations under this Agreement. City, its officers, agents and
employees make no representation that the limits of the insurance specified to be
carried by CCVB pursuant to this Agreement are adequate to protect CCVB. If CCVB
believes that any required insurance coverage is inadequate, CCVB will obtain such
additional insurance coverage, as CCVB deems adequate, at CCVB's sole expense.
10.1.1 Commercial General Liabilitv Insurance.$l ,000,000 combined
single-limit per occurrence for bodily injury, personal injury and property damage. If the
submitted policies contain aggregate limits, general aggregate limits will apply
separately to the work under this Agreement or the general aggregate will be twice the
required per occurrence limit.
10.1.2 Automobile Liability (if the use of an automobile is involved for
CCVB's work for City). $1,000,000 combined single-limit per accident for bodily injury
and property damage.
10.1.3 Workers' Compensation and Employer's Liability. Workers'
Compensation limits as required by the California Labor Code and Employer's Liability
limits of $1,000,000 per accident for bodily injury. Workers' Compensation and
Employer's Liability insurance will not be required if CCVB has no employees and
provides, to City's satisfaction, a declaration stating this.
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10.1.4 Professional Liabilitv. Errors and omissions liability appropriate to
CCVB's profession with limits of not less than $1,000,000 per claim. Coverage must be
maintained for a period of five years following th,e date of completion of the work.
10.2. Additional Provisions. CCVB will ensure that the policies of insurance required
under this Agreement contain, or are endorsed to contain, the following provisions:
10.2.1 The City will be named as an additional insured on General
Liability.
10.2.2 CCVB will obtain occurrence coverage, excluding Professional
Liability, which will be written as claims-made coverage.
10.2.3 This insurance will be in force during the life of the Agreement and
any extensions of it and will not be canceled without thirty (30) days prior written notice
to City sent by certified mail pursuant to the Notice provisions of this Agreement.
10.3 Providing Certificates of Insurance and Endorsements. Prior to City's execution
of this Agreement, CCVB will furnish certificates of insurance and endorsements to City.
10.4 Failure to Maintain Coveraqe. If CCVB fails to maintain any of these insurance
coverages, then City will have the option to declare CCVB in breach, or may purchase
replacement insurance or pay the premiums that are due on existing policies in order to
maintain the required coverages. CCVB is responsible for any payments made by City
to obtain or maintain insurance and City may collect these payments from CCVB or
deduct the amount paid from any sums due CCVB under this Agreement.
10.5 Submission of Insurance Policies. City reserves the right to require, at anytime,
complete and certified copies of any or all required insurance policies and
endorsements.
1 1. BUSINESS LICENSE
CCVB will obtain and maintain a City of Carlsbad Business License for the term of the
Agreement, as may be amended from time-to-time.
12. ACCOUNTING RECORDS
CCVB will maintain complete and accurate records with respect to costs incurred under
this Agreement. All records will be clearly identifiable. CCVB will allow a. representative
of City during normal business hours to examine, audit, and make transcripts or copies
of records and any other documents created pursuant to this Agreement. CCVB will
allow inspection of all work, data, documents, proceedings, and activities related to the
Agreement for a period of three (3) years from the date of final payment under this
Agree men t .
13. OWNERSHIP OF DOCUMENTS
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All work product produced by CCVB or its agents, employees, and subcontractors
pursuant to this Agreement is the property of City. In the event this Agreement is
terminated, all work product produced by CCVB or its agents, employees and
subcontractors pursuant to this Agreement will be delivered at once to City. CCVB will
have the right to make one (1) copy of the work product for CCVB's records.
14. COPYRIGHTS
CCVB agrees that all copyrights that arise from the services will be vested in City and
CCVB relinquishes all claims to the copyrights in favor of City.
15. NOTICES
The name of the persons who are authorized to give written notices or to receive written
notice on behalf of City and on behalf of CCVB under this Agreement.
For Citv: For CCVB:
Name Cvnthia Haas
Title Economic Dev Manaqer Title GALbfiJt ;rccurvt~
Department Econ. Development
City of Carlsbad
Name d5 W a1d1w
Address 400 cads hd v,7ly c be
Phone No. (7b-0) 43'/ - 6043
c,&i.di CA 92oa8
Address 1635 Faraday Ave
Carlsbad, CA 92008
Phone No.(760) 602-2732
Each party will notify the other immediately of any changes of address that would
require any notice or delivery to be directed to another address.
16. CONFLICT OF INTEREST
City will evaluate CCVB's duties pursuant to this Agreement to determine whether
disclosure under the Political Reform Act and City's Conflict of Interest Code is required
of CCVB or any of CCVB's employees, agents, or subcontractors. Should it be
determined that disclosure is required, CCVB or CCVB's affected employees, agents, or
subcontractors will complete and file with the City Clerk those schedules specified by
City and contained in the Statement of Economic Interests Form 700.
CCVB, for CCVB and on behalf of CCVB's agents, employees, subcontractors and
consultants warrants that by execution of this Agreement, that they have no interest,
present or contemplated, in the projects affected by this Agreement. CCVB further
warrants that neither CCVB, nor CCVB's agents, employees, subcontractors and
consultants have any ancillary real property, business interests or income that will be
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affected by this Agreement or, alternatively, that CCVB will file with the City an affidavit
disclosing this interest.
17. GENERAL COMPLIANCE WITH LAWS
CCVB will keep fully informed of federal, state and local laws and ordinances and
regulations which in any manner affect those employed by CCVB, or in any way affect
the performance of the Services by CCVB. CCVB will at all times observe and comply
with these laws, ordinances, and regulations and will be responsible for the compliance
of CCVB's services with all applicable laws, ordinances and regulations.
CCVB will be aware of the requirements of the Immigration Reform and Control Act of
1986 and will comply with those requirements, including, but not limited to, verifying the
eligibility for employment of all agents, employees, subcontractors and consultants that
the services required by this Agreement.
18. DISCRIMINATION AND HARASSMENT PROHIBITED
CCVB will comply with all applicable local, state and federal laws and regulations
pro h i b it i n g d is c r imi nation a n d ha ra s s m e n t . -
19. DISPUTE RESOLUTION
If a dispute should arise regarding the performance of the Services the following
procedure will be used to resolve any questions of fact or interpretation not otherwise
settled by agreement between the parties. Representatives of CCVB or City will reduce
such questions, and their respective views, to writing. A copy of such documented
dispute will be forwarded to both parties involved along with recommended methods of
resolution, which would be of benefit to both parties. The representative receiving the
letter will reply to the letter along with a recommended method of resolution within ten
(IO) business days. If the resolution thus obtained is unsatisfactory to the aggrieved
party, a letter outlining the disputes will be forwarded to the City Manager. The City
Manager will consider the facts and solutions recommended by each party and may
then opt to direct a solution to the problem. In such cases, the action of the City
Manager will be binding upon the parties involved, although nothing in this procedure
will prohibit the parties from seeking remedies available to them at law.
20. TERMINATION
In the event of the CCVB's failure to prosecute, deliver, or perform the Services, City
may terminate this Agreement for nonperformance by notifying CCVB by certified mail
of the termination. If City decides to abandon or indefinitely postpone the work or
services contemplated by this Agreement, City may terminate this Agreement upon
written notice to CCVB. Upon notification of termination, CCVB has five (5) business
days to deliver any documents owned by City and all work in progress to City address
contained in this Agreement. City will make a determination of fact based upon the work
product delivered to City and of the percentage of work that CCVB has performed which
is usable and of worth to City in having the Agreement completed. Based upon that
finding City will determine the final payment of the Agreement.
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Either party upon tendering thirty (30) days written notice to the other party may
terminate this Agreement. In this event and upon request of City, CCVB will assemble
the work product and put it in order for proper filing and closing and deliver it to City.
CCVB will be paid for work performed to the termination date; however, the total will not
exceed the lump sum fee payable under this Agreement. City will make the final
determination as to the portions of tasks completed and the compensation to be made.
21. COVENANTS AGAINST CONTINGENT FEES
CCVB warrants that CCVB has not employed or retained any company or person, other
than a bona fide employee working for CCVB, to solicit or secure this Agreement, and
that CCVB has not paid or agreed to pay any company or person, other than a bona
fide employee, any fee, commission, percentage, brokerage fee, gift, or any other
consideration contingent upon, or resulting from, the award or making of this
Agreement. For breach or violation of this warranty, City will have the right to annul this
Agreement without liability, or, in its discretion, to deduct from the Agreement price or
consideration, or otherwise recover, the full amount of the fee, cornmission, percentage,
brokerage fees, gift, or contingent fee.
22. CLAIMS AND LAWSUITS
By signing this Agreement, CCVB agrees that any Agreement claim submitted to City .- mustbe asserted-as part of the Agreement process as set forth in this Agreement and
not in anticipation of litigation or in conjunction with litigation. CCVB acknowledges that
if a false claim is submitted to City, it may be considered fraud and CCVB may be
subject to criminal prosecution. CCVB acknowledges that California Government Code
sections 12650 et seq., the False Claims Act applies to this Agreement and, provides
for civil penalties where a person knowingly submits a false claim to a public entity.
These provisions include false claims made with deliberate ignorance of the false
information or in reckless disregard of the truth or falsity of information. If City seeks to
recover penalties pursuant to the False Claims Act, it is entitled to recover its litigation
costs, including attorney's fees. CCVB acknowledges that the filing of a false claim may
subject CCVB to an administrative debarment proceeding as the result of which CCVB
may be prevented to act as a CCVB on any public work or improvement for a period of
up to five (5) years. CCVB acknowledges debarment by another jurisdiction is grounds
for City to terminate this Agreement.
23. JURISDICTIONS AND VENUE
Any action at law or in equity brought by either of the parties for the purpose of
enforcing a right or rights provided for by this Agreement will be tried in a court of
competent jurisdiction in the County of San Diego, State of California, and the parties
waive all provisions of law providing for a change of venue in these proceedings to any
other cou n t y .
24. SUCCESSORS AND ASSIGNS
It is mutually understood and agreed that this Agreement will be binding upon City and
CCVB and their respective successors. Neither this Agreement or any part of it nor any
monies due or to become due under it may be assigned by CCVB without the prior
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consent of City, which shall not be unreasonably withheld.
25. ENTIRE AGREEMENT
This Agreement, together with any other written document referred to or contemplated
by it, along with the purchase order for this Agreement and its provisions, embody the
entire Agreement and understanding between the parties relating to the subject matter
of it. In case of conflict, the terms of the Agreement supersede the purchase order.
Neither this Agreement nor any of its provisions may be'amended, modified, waived or
discharged except in a writing signed by both parties.
26. AUTHORITY
The individuals executing this Agreement and the instruments referenced in it on behalf
of CCVB each represent and warrant that they have the legal power, right and actual
authority to bind CCVB to the terms and conditions of this Agreement.
(print namehtle) ATTEST:
(sign here)
(print nd$ie/lidel A.4 Be vl%eaJLt,ev
If required by City, proper notarial acknowledgment of execution by contractor
must be attached. If a Corporation, Agreement must be signed by one corporate
officer from each of the following two groups.
*Group A.
Chairman,
President, or
Vice-president
**Group B.
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or
assistant secretary under corporate seal empowering the officer(s) signing to bind the
corporation.
APPROVED AS TO FORM:
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RONALD R. BALL, City Attorney
By:
WMCity Attorney
City Attorney Approved Version #04.01.02
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CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
} ss.
State of California
County of
On MI. a 003 , before me, -tbmL J- ded r6 Name and Title of Offlcer (e g . '*Jan&o'B. Notary Publlt) Dad
personally appeared TLtxic~ Febva Name@) of Sgner(s)
0 personally known to me B proved to me on the basis of satisfactory
evidence
Place Notary Seal Above
to be the personCE?/whose name(@ is/=
subscribed to the within instrument and
acknowledged to me that he/- executed
the same in his/- ' authorized
capacity()es), and that by hislhertttrtir
signature@) on the instrument the person(@, or
the entity upon behalf of which the person(+
acted, executed the instrument.
WITNESS my hand and official seal.
OPTIONAL
information below is not required by law, it may prove valuable to persons relying on the document
nd could prevent fraudulent removal and reattachment of this form to another document.
Document Date: Number of Pages:
0 Individual
i; Corporate Officer - Title(s):
0 Partner -0 Limited 0 Gen
0 Attorney in Fact
0 Trustee
0 Guardian or Conservator
0 Other:
Signer Is Representing:
Prod No 5907 Reorder Call Toll-Free 1-800-876-6827 0 1999 Nalional Nolary Associalion 9350 us Solo Ave P 0 Box 2402 * Chalswoflh, CA 91313-2402 * www nallOnalnOlary org
CALIFORNIA ALL-PURPOSE ACKNOWLEDGMENT
1 State of California
On &&bW I. am3 , before me,& rm
Date' Name and Title of Officer (e g , "Jane hoe. Notary Public")/
Mfllerc, A. N*DFX U ame(s) of Signer($) personally appeared
0 personally known to me
mproved to me on the basis of satisfactory
evidence
to be the person(s) whose name(+ is/*
subscribed to the within instrument and
acknowledged to me that he/skdtl.rep executed
the same in his/k&beir authorized
capacity(b), and that by his/ktrHhcir
signaturewon the instrument the person(*, or
the entity upon behalf of which the person(&
acted, executed the instrument.
WITNESS my hand and official seal.
Place Notary Seal Above
L OPTlONA L
Document Date: __ Number of Pages:
Capacity(ies) Claimed by Signer
0 Individual
0 Corporate Officer - Title(s):
U Partner - CI Limited 0 General
0 Attorney in Fact
0 Trustee
0 Guardian or Conservator
U Other:
Signer Is Representing:
0 1999 National Notary Association - 9350 De Solo Ave P 0 Box 2402 - Chalsworlh. CA 91313-2402 w nationalnotary org Prod No 5907 Reorder. Call Toll-Free 1 800~876-6827
EXHIBIT “A”
Scope of Services
The City agrees to engage, and the CCVB agrees to perform the services
described below:
SCOPE OF WORK
1. Manage and coordinate marketing programs that position Carlsbad as a
year-round leisure visitor destination in Southern California.
a. As brand manager, increase the brand awareness of Carlsbad in
those geographic regions of the United States that provide the
greatest potential for increasing the number of visitors to Carlsbad
each year.
b. Operate the Visitor Information Center in the Historic Santa Fe
Train Depot seven days per week from 9:00 a.m. to 500 p.m.,
Monday through Friday, from 1O:OO a.m. to 4:OO p.m. on Saturday,
and from 1O:OOa.m.to 3:OO p.m. on Sunday, except New Years
Day, Easter Sunday, Thanksgiving Day and Christmas Day to
assist visitors and Carlsbad residents. The CCVB may adjust
hours for when extraordinary events of a local or national
importance (Le., terrorist attacks, natural disasters, etc.) occur.
c. Initiate familiarization tours by inviting the media, to include travel
writers, to Carlsbad with the end result being in published articles
about Carlsbad that help to promote visitor travel to Carlsbad.
d. Promote local community events, including, but not limited to, the
San Diego Marathon, the Carlsbad 5000, the Carlsbad Triathlon,
and the La Costa Resort Accenture golf and Acura tennis events
through traditional and electronic marketing media.
1. When requested by the City and, where feasible to do so, the CCVB
will provide tabletop information at events identified by the City.
2. The CCVB reserves the right to assess a fee to promoters of private
events when requested by said promoters to provide an informational
booth and/or kiosk.
3. The CCVB, through the Visitor Information Center, will provide lodging
referrals to Carlsbad properties, to include resorts, hotels, motels,
B&B’s, time share, vacation rentals.
e. Develop private funding sources for the purpose of supplementing
funds received from the City of Carlsbad to support a full-time,
City Attorney Approved Version #04.01.02
10
targeted marketing campaign. Such funds may come from, but are
not limited to, co-operative marketing programs and fees generated
through Internet-based offerings. Additionally, the CCVB shall
endeavor to enlist support from the Carlsbad lodging industry to
support a city-wide Business Improvement District (BID) that can
match, dollar-for-dollar, funding that is derived from the City of
Carlsbad. Monies generated through a BID would be devoted
toward additional marketing of Carlsbad as a year-round preferred
visitor destination.
f. Provide reports as follows:
1. CCVB shall deliver to the City, semi-annual reports of the activity and
expenses of the CCVB as under this agreement. These reports shall
summarize activities and expenses for each six (6) month period of
the contract and include the following information:
a. A written description of the activities of CCVB for the
quarter;
b. A statistical report showing the results of the information
gathered from inquiries at the Visitor's Center, CCVB
website, or other sources;
c. An account of the funds spent by program in a format
approved by the City.
2. CCVB shall include in the semi-annual report, statistical or other
quantitative information that demonstrates the effectiveness of
CCVB's efforts in attracting additional visitors to Carlsbad.
PAYMENT OF FEES
For the services described above, the City will compensate the
CCVB as described below:
1.
2.
Payment for the operation of the Visitor's Center shall be made to the
CCVB in equal monthly installments by the 15' of each month for the 12
months beginning July 2003 and ending June 2004. The monthly
payment amount for the period from July 2003 to June 2004 will be
$15,715, not to exceed $188,541 for the twelve (12) month period.
Payment for all other programs will be released to the CCVB on a
reimbursement basis up to the maximum amount of $220,059. The CCVB
shall use these funds to market and promote Carlsbad as a year-round
leisure travel destination and will use internal controls to not exceed the
City Attorney Approved Version #04.01.02
11 t
amount provided for in this section. Furthermore, the CCVB will
incorporate leisure market and travel agent travel shows, familiarization
tours, brochures and other print materials, print advertising, Internet, and
other appropriate marketing vehicles to promote Carlsbad.
3. The City reserves the right to terminate or reduce the funding levels
outlined in the Agreement in the event of City revenue reductions.
Recommended reductions will be reported to the City Council who shall
determine the modified funding level.
City Attorney Approved Version #04.01.02
12
MEETING OF : CARLSBAD HOUSING AND REDEVELOPMENT
COMMISSION, CITY COUNCIL AND MUNICIPAL
WATER DISTRICT (Joint Special Meeting)
City Council Chambers
DATE OF MEETING: JUNE 17,2003
TIME OF MEETING: 6:OO p.m.
PLACE OF MEETING:
CALL TO ORDER: Chair/Mayor/President Lewis called the Joint Special Meeting to
order at 6:16 p.m.
ROLL CALL: The following Members were present:
Present:
Absent: None.
Lewis, Finnila, Kulchin, Hall and Packard.
PUBLIC HEARING:
4. AB #17,205 - 2003-2004 OPERATING AND CAPITAL IMPROVEMENT PROGRAM
BUDGETS.
Chair/Mayor/President Lewis suggested that Council direct staff to return with
recommended Council actions for open space after the Council workshop on June 18,
2003. Vice Chair/Mayor Pro TemNice President Finnila explained the purpose of the
workshop.
Lisa Hildabrand, Director of Finance: Cheryl Gerhardt, Senior Accountant: and, Helga
Stover, Senior Accountant, presented the staff report and made a Power Point
presentation (on file in the City Clerk's Office).
Ms. Stover noted a typographical error was found on the Bridge & Thoroughfare District
#2 Fees. She said the correction has been made and has been incorporated into the
Master Fee Schedule.
Michael Holzmiller, Planning Director, made a Power Point presentation regarding the
Open Space Program (on file in the City Clerk's Office).
Commission/Council/Board and staff discussion ensued regarding the possibility of the
State taking local funds to balance the State budget. Ms. Hildabrand said that at this
time, it is not known how much money will need to be given to the State.
Discussion ensued regarding maintenance of open space property and the funding
structure of the Habitat Management Plan.
Commission/Council/Board and staff discussion ensued regarding density transfer
associated with the rezoning of residential to commercial.
June 17,2003 Carlsbad Housing and Redcvclopment CommissiodCity CounciVMunicipal Water District Meeting Page 2
In response to Commission/Council/Board, Mr. Patchett explained the City's challenges
of identifying funding for Federal and State Government unfunded mandates.
Chair/Mayor/President Lewis reiterated that he would like staff to return with
recommendations to address the open space issue. He said that Proposition C items
would be discussed at the June 18,2003 Council Workshop.
Chair/Mayor/President Lewis opened the duly noticed public hearing at 7:25 p.m. and
asked if anyone wished to speak on this matter in any way.
Carolyn Martus, 3685 Harding Street, representing North County Open Space Coalition,
spoke of the importance of open space. She distributed two Internet articles: "Putting a
Price on the Value of Open Space" and "Economic Benefits of Open Space" (both on
file in the City Clerk's Office). Ms. Martus requested that Council set aside $10 million
for acquisition and management of open space.
Lonnie Todoroki, 3550 Trieste, suggested that the Citizens' Budget Workshop be
changed to begin at 7:OO p.m., instead of 5:OO p.m.
Karen Merrill, 6901 Quail Place, representing Preserve Calavera, spoke of the
importance of open space in the Calavera Area. She requested that Council set aside
$10 million for acquisition and management of open space. She distributed
correspondence from Diane Nygaard dated June 17,2003 regarding Lake Calavera (on
file in the City Clerk's Office).
Ted Axe, General Manager, La Costa Resort and Spa, spoke in support of Council
providing $1 00,000 in funding to the San Diego North Convention and Visitors' Bureau
for the promotion of group sales.
Cami Matson, President of the San Diego North Convention and Visitors' Bureau, 6120
Paseo Del Norte, spoke in support of funding for their organization in the amount of
$100,000 for the promotion of group sales. She said that the San Diego North
Convention and Visitors' Bureau would like to participate in the room rate restructuring
discussions.
Hap L' Heureux, 1731 Calavo Court, representing Artsplash, requested funding for their
event in 2004. In response to Council, he said that the group plans to have Artsplash
become an annual event.
Casey Cinciarelli, 2727 Lyons Court, encouraged Council to purchase land for open
space. She said that there are non-profit agencies, such as the Environmental Trust,
Nature Conservancy and Coastal Conservancy that are willing to assume the
maintenance costs for land designed at open space in perpetuity.
Seeing no one else wishing to speak on this matter, the Chair/Mayor/President closed
the public hearing at 7:44 p.m.
June 17,2003 Carlsbad Housing and Redevelopment Commission/City CounciVMunicipal Water District Mming
RECESS
Page 3
Chair/Mayor/President Lewis declared a recess at 7:44 p.m. Commission/Council/Board
reconvened at 851 p.m. with all members present.
4. AB #17.205 - 2003-2004 OPERATING AND CAPITAL IMPROVEMENT PROGRAM
BUDGETS . (CONTINUED)
PROP C TRANSFER OF FUNDS:
Ms. Hildabrand said that staff is recommending that the $35 million remain in the
Capital Improvement Program until such a time that Council had identified the timing
and dollar amount for each of the projects identified in Proposition C.
Vice Chair/Mayor Pro TemNice President Finnila said that "approximately" $35 million
should be transferred to the Capital Improvement Program. She said that flexibility is
important and noted that the Council Workshop regarding Proposition C projects will be
held June 18, 2003.
Cornmissioner/Council MemberIBoard Member Hall said that he could support staffs
recommendation.
In response to the Commission/Council/Board, Ms. Hildabrand said that an exact dollar
amount would need to be identified for the budget transfer. However, she noted that in
the future Council would be able to increase or reduce the dollar amount transferred.
Ms. Hildabrand said that Council could approve a dollar amount for the transfer at this
meeting or at the June 18,2003 workshop and the dollar amount could be amended at
that time.
Chair/Mayor/President Lewis said he would like to approve a transfer of $35 million
tonight, and perhaps amend the dollar amount at the June 18, 2003 workshop. Council
concurred.
ACTION: On a motion by Mayor Pro Tem Finnila, Council approved the
transfer of $35 million from the General Fund to the Capital
Improvement Program with the understanding that the $35 million
will remain in the Capital Improvement Program until such time that
Council identifies the timing and dollar amount for each of the
projects identified in Proposition C.
Lewis, Finnila, Kulchin, Hall and Packard. AYES:
NOES: None.
PARKS CONSTRUCTION SCHEDULING:
Ms. Hildabrand reviewed the park construction schedule. She explained that if Council
were to decide to realign the park construction schedule, the impacts to the capital fund
June 17,2003 Carlsbad Housing and Rcdcvclopmcnt CommissiodCity CwnciVMunicipal Water District Meeting Page 4 and operating fund would need to be considered. Ms. Hildabrand presented several
scenarios for amending the construction schedule and asked for Council's direction.
In response to Council, Mark Steyaert, Park Development Manager, said that Larwin,
Alga Norte and Aviara Parks are needed to correct park deficiencies in the Growth
Management Plan.
Commissioner/Council MemberIBoard Member Kulchin said she would like to move up
the pool at Alga Norte and the Pine School Park moved up on the construction
schedule.
Commissioner/Council MemberIBoard Member Hall said he would like to have the Pine
School Park moved up on the construction schedule.
Commission/Council/Board and staff discussion ensued regarding the timing of
construction.
Commissioner/Council MemberIBoard Member Packard said that Pine School Park
should not be moved up on the construction schedule because the Northwest Quadrant
is not deficient in park acreage, according to the Growth Management Plan. He noted
that the other quadrants are deficient in park acreage. He said that he would be
supportive of moving up the construction schedule for the pool at Alga Norte and
building the pool and Alga Norte Park all in one phase.
Chair/Mayor/President Lewis said that major parks exist in all quadrants except the
Northwest Quadrant. Therefore, C hair/Mayor/President Lewis said he would support
moving up the construction schedule for the Pine School Park. He said that he would
not be opposed to delaying construction of the gymnasium for the Pine School Park.
However, Chair/Mayor/President Lewis said that the ball fields in the Pine School Park
should be constructed as soon as possible.
Mr. Steyaert responded to Commission/Council/Board and gave an update on the
status of Larwin, Aviara Alga Norte and the Pine School Parks.
Vice Chair/Mayor Pro TemNice President Finnila said she would like to move up the
construction schedule of the pool and Pine School Park by two years, to 2004-05.
Ray Patchett, City Manager, explained that regarding parks, the Capital Improvement
Program is proposed without the community centers. He said that the parks will be put
in place but the community centers, within the parks, would be built at a later time.
In response to Commission/Council/Board, Ms. Hildabrand said that staff is
recommending that the Public Works Center and the Civic Center be moved back one
year. She explained the financial impact of moving up the schedule of the pool and Pine
School Park.
Commissioner/Council MemberIBoard Member Kulchin spoke in support of moving the Pine School Park up in the construction schedule.
June 17,2003 Carlsbad Housing and Redevelopment Commissidity CounciVMunicipal Water District Meeting page 5
ACTION: On a motion by Mayor Pro Tem Finnila, Council moved back the
construction schedule of the Public Works Center and Civic Center
to Fiscal Year 2005-2006; moved up the construction of the Pine
School Park to Fiscal Year 2003-2004; moved up the construction
schedule of the pool at Alga Node Park to Fiscal Year 2004-05;
and, Council directed that the parks be built without the community
centers, which will be considered at a later date.
AYES: - NOES: None.
Lewis, Finnila, Kulchin, Hall and Packard.
COMMUNITY CONTRIBUTION REQUESTS:
Cheryl Gerhardt, Senior Account, reviewed each request for funding from Artsplash,
Barrio Fiesta, Agua Hedionda Lagoon Foundation and PAL (Palomar Shuttle).
Commission/Council/Board discussion ensued regarding the need for the Council
Subcommittee to review the guidelines and increase the fund balance of the
Community Activity Grant Fund.
ACTION: On a motion by Mayor Pro Tern Finnila, Council directed the Mayor
to appoint a Community Activity Grant Council Subcommittee to
review the policies and procedures of the Community Activity Grant
Fund; that the Community Activity Grant Council Subcommittee
would determine if the Community Activity Grant Fund balance
should be increased; and, that the Community Activity Grant
Council Subcommittee make recommendations to Council
regarding funding requests from Artsplash, Barrio Fiesta, Agua
Hedionda Lagoon Foundation and Palomar Shuttle.
.1
- AYES:
NOES: None.
Lewis, Finnila, Kulchin, Hall and Packard. -
TOURISM PROMOTION PROGRAMS:
Cheryl Gerhardt, Senior Account, said that staff has recently completed a report
addressing tourism related programs and strategy and believes that the current level of
funding provided for visitor and tourism promotions of $409,000 is adequate. She said
that historically, this funding is handled in the September/October time frame. However,
this year providers were asked to submit their request for funding during the budget
process.
Ms. Gerhardt reviewed the funding requests from the Carlsbad Convention & Visitors’
Bureau and San Diego North Convention & Visitors’ Bureau.
June 17,2003 Carlsbad Housing and Redevelopment commission/City CouncivMunicipal Water District Meeting Page 6 Ms. Gerhardt said that the local hotels and Tourism Alliance have advocated the
inclusion of group sales as a City funded activity. She said that the San Diego North
Convention & Visitors’ Bureau has submitted a proposal in the amount of $1 00,000 to
provide a group sales program for Carlsbad.
Ms. Gerhardt requested Council direction regarding the total program budget for
tourism promotion. She said that the options are to fund tourism promotion at the
maximum amount requested by the providers; fund the tourism promotion program at
the same level as the previous year; or, fund the tourism promotion program at the
base amount.
Commissioner/Council Member/Board Member Hall said he would first like to consider
the funding request from the Carlsbad Convention & Visitors’ Bureau (CCVB). He
spoke in support of providing funding in the amount of $41 0,000. Commissioner/Council
Member/Board Member Hall said he would like the City to work closely with the CCVB
to ensure that they have all of the tools the City can provide.
Vice ChaWMayor Pro TemNice President Finnila said the total amount allocated for
tourism promotion programs should be $409,100. She spoke in support of the City
funding $242,000 for operating the CCVB. Vice Chair/Mayor Pro TemNice President
Finnila suggested that the City provide $100,000 to the CCVB for group sales. Vice
Chair/Mayor Pro TemNice President Finnila said that the balance of $67,100.00 could
then be negotiated between the CCVB and San Diego North Convention & Visitors’
Bureau (SDNCVB).
Commissioner/Council Member/Board Member Kulchin spoke in support of allocating
$409,100 to the CCVB. She also said that she would support funding of $100,000 to
SDNCVB, with the caveat that SDNCVB match the funds with $50,000 in private sector
funding.
CommissionerlCouncil Member/Board Member Packard said he concurred with
Commissioner/Council Member/Board Member Kulchin.
ChairlMayorlPresident Lewis said he could support a total program budget for tourism
promotion programs at $409,100. He said that he would be willing to support funding
the SDNCVB in the amount of $50,000, with the requirement that SDNCVB match the
amount with $50,000.
ACTION: On a motion by Council Member Hall, Council approved funding to
the CCVB in the amount of $409,100 for tourism promotion.
AYES: - NOES: Finni la.
Lewis, Kulchin, Hall and Packard.
ACTION: On a motion by Council Member Kulchin, Council approved funding
to the SDNCVB in the amount of $100,000 for group sales, with the
caveat that SDNCVB shall match the funding with $50,000 in cash.
- AYES: - NOES: Lewis and Hall.
Finnila, Kulchin and Packard.
June 17,2003 Carlsbad Housing and Redevelopment CommissidCity CounciVMunicipal Water District Meeting Page 7
Vice Chair/Mayor Pro TemNice President Finnila said there is merit in having the
Tourism Alliance continue working with the CCVB and SDNCVB.
CommissionedCouncil Member/Board Member Kulchin concurred. She suggested that
the Tourism Alliance discuss the issue of room rate restructuring instead of increasing
the Tourism Occupancy Tax.
Chair/Mayor/President Lewis questioned whether another tourism group was needed.
Commission/Council/Board discussion ensued regarding not increasing the swim fees
paid by the school district. Chair/Mayor/President Lewis said prior to Council’s
consideration, he would like to receive a written request from the school district. Vice
Chair/Mayor Pro TemNice President Finnila expressed concern that subsidizing swim
fees for the school district would set a precedent for subsidizing other school activities.
ADOPTION OF 2003-04 BUDGETS:
ACTION: On a motion by Vice ChairNayor Pro TemNice President Finnila,
Council adopted RESOLUTION NO. 2003-1 51 adopting the Final
Operating Budget and Capital Improvement Program for the Fiscal
Year 2003-04 for the City of Carlsbad and Establishing Controls on
Changes in Appropriations for the Various Funds; and,
Council adopted RESOLUTION NO. 2003-1 52 establishing the
2003-04 Appropriation Limit as Required by article XlllB of the
California State Constitution and State Law; and,
Council adopted REOSLUTION NO. 2003-1 53 adopting changes
to the Master Fee Schedule: and,
The Board adopted RESOLUTION NO. 1184 adopting the Water
District Final Operating Budget and Capital Improvement Program
for 2003-04; and,
The Commission adopted RESOLUTfON NO. 368 approving the
Operating Budget of the Redevelopment Agency and Housing
Authority for Fiscal Year 2003-04.
AYES:
NOES: None.
Lewis, Finnila, Kulchin, Hall and Packard.
June 17,2003 Carlsbad Housing snd Redevelopment CommissidCity CounciVMunicipal Water District Mating Page 8
ADJOURNMENT:
By proper motion, the Joint Special Meeting of June 17,2003, was adjourned at 8:46
p.m.
LO city Clewsecretary .
Janice Breitenfeld, CMC
Deputy City Clerk