HomeMy WebLinkAbout2003-12-09; City Council; 17400; Reclassification of Position Economic DevelopmentP w 5 a %
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AB# 17,400
MTG. 12/09/03-
DEPT. HRD
CITY OF CARLSBAD - AGENDA BILL
TITLE:
RECLASSIFICATION OF POSITION IN
ECONOMIC DEVELOPMENT
DE;IT.HD. \j~
CITY ATTY.
CITY MGR *
RECOMMENDED ACTION:
Resolution No. 2003- 320
Manager to Economic Development & Real Estate Manager; and amending the Management Salary
Structure and Conflict of Interest Code.
to approve reclassifylng the position of Economic Development
ITEM EXPLANATION:
The Community Development Department requests the reclassification of Economic Development
Manager to recognize the additional real estate and tourism promotion responsibilities that have
evolved over the last nine years since this position was originally established. Based on these
substantial added responsibilities, Human Resources recommends that this position be reclassified to
Economic Development & Real Estate Manager and reallocated in the Management Salary Structure
from salary grade 5 to salary grade 6. The attached revised description of Economic Development &
Real Estate Manager (Exhibit A) is referenced for Council’s review.
This position’s responsibilities are to direct and coordinate the Economic Development and Real
Estate programs. In the Economic Development responsibility, the incumbent is the lead in
coordinating the City’s interdepartmental team for ensuring the smooth processing of targeted
business development projects, promoting business opportunities and marketing tourism for the City.
As the City has grown, the focus has been dedicated to ensuring the coordination with other agencies
to market tourism and targeting business opportunities that are compatible with the City’s
development strategies. Over the last few years, the responsibilities of managing City properties,
coordinating acquisitions of facilities and participating in the strategic planning of City space and
facilities have been added. This responsibility has grown to consume more significant time for the
incumbent as the City has grown and developed.
Based on comparisons with other agencies in our designated survey area, Human Resources
recommends placement in the Management Salary Structure at grade 6 Minimum: $76,400 Target
Range: $87,800-$110,800.
FISCAL IMPACT:
The estimated increased salary and benefit cost of reclassifjmg this position is $5300. The
Community Development Department has sufficient hds in their department account to cover this
additional cost.
EXHIBITS:
1. Job description for Economic Development & Real Estate Manager.
2. Resolution No. 2003-320
DEPARTMENT CONTACT: Harriet Gerza, 760-602-2437, hnerz@ci.carlsbad.ca.us .
CITY OF CARLSBAD
CLASS SPECIFICATION
,
JOB TITLE: ECONOMIC DEVELOPMENT & REAL ESTATE
MANAGER
DEPARTMENT:
BASIC FUNCTION:
COMMUNITY DEVELOPMENT
Under general direction, to plan, organize, direct and coordinate Economic Development
and Real Estate programs; 'to develop and evaluate economic development strategies in
order to attract new industry, business and investments to the City; to assist existing
business with expansion needs; to evaluate, develop and negotiate revenue enhancement
strategies and contracts related to City real estate holdings, acquisitions and leasing; and
to perform related duties as assigned.
KEY RESPONSIBILITIES:
Plan, organize and direct the implementation of the City's comprehensive Economic
Development and Real Estate Programs, including overseeing all related activities,
negotiating acquisitions, leases, and contracts.
Coordinate with the City Council, City Manager, and other departments and divisions of
the City to develop and implement all economic development related activities; oversee
and participate in coordinating with City staff to facilitate project processing and
permitting .
Establish and oversee an interdepartmental team for development and implementation of
multifaceted economic development programs; act as a liaison between City departments,
businesses, professional organizations and other state and local governmental agencies to
promote new business opportunities in the City and assist in processing of development
plans; provide information and resources including interpretations of codes and
ordinances.
Provide staff support to the City Council and other boards, committees and commissions
established to address economic development and real estate issues.
Work closely with the Chamber of Commerce, Convention and Visitor's Bureaus to
enhance tourism and business development strategies.
Conduct special studies and prepare comprehensive reports related to economic
development and real estate activities.
Economic Development & Real Estate Manager, Page 2 of 4
Oversee and provide information and direction regarding economic development on
City’s website and other various publications; serve as the media contact on economic
development, tourism and real estate issues for the City.
Prepare, administer and monitor the budget for assigned programs.
Supervise, train and evaluate staff, as required.
May serve as the Acting Community Development Director as assigned.
Perform related duties as assigned.
OUALIFICATIONS :
To perform a job in this classification, an individual must be able to perfom the essential
duties as generally described in the specification. Reasonable accommodations may be
made to enable individuals with disabilities to perform the essential duties in a specific
job. The requirements listed below are representative of the knowledge, skill and/or
ability required.
Knowledge of:
Principles and practices of the management and administration of urban economic
development, tourism and real estate.
Applicable federal, state and local laws, regulations and requirements pertaining
to economic development programs and California real estate administration.
Relevant city codes, policies and procedures pertaining to building, finance,
planning, land use and permit processing.
Principles and practices of organization, administration, budgeting and personnel
management.
Effective customer,service and public, business and community relations
techniques.
Marketing and promotional techniques used in economic development, tourism
and real estate areas.
Economic incentive and financing methods, including Industrial Development
Revenue Bond financing methods.
Research methods, statistical analysis and techniques and methods of report
preparation and presentation.
Economic Development & Real Estate Manager, Page 3 of 4
Abilitv to:
Plan, develop, manage, and coordinate the activities of all economic development,
tourism and real estate programs.
Plan, acquire, lease and manage City facilities and sites by negotiating and
developing contracts between the City and the private sector, including
developing and evaluating proposals.
Provide administrative and professional leadership for assigned staff.
Properly interpret, and make decisions in accordance with laws, codes, regulations
and policies.
Analyze problems and issues, identify alternative solutions, project consequences
of proposed actions and implement recommendations in support of goals.
Conduct effective media and public relations.
Communicate effectively both orally and in writing; present ideas and concepts
persuasively in speaking before groups or writing for publication.
Establish and maintain effective relationships with City officials, employees,
representatives from other agencies and the public.
Exercise good judgment, flexibility, creativity, and sensitivity in response to
changing situations and needs.
Work well under pressure to meet deadlines.
EXPERIENCE AND EDUCATION:
Any combination equivalent to experience and education that could likely provide the
required knowledge and abilities is qualifying. A typical way to obtain the knowledge
and abilities would be:
Equivalent to completion of a Bachelor’s degree from an accredited college or
university in the field of business or public administration, urban planning, or a
closely related field; and five years of increasingly responsible experience in
economic development, community development, redevelopment and real estate
management and financing.
Economic Development & Real Estate Manager, Page 4 of 4
A master’s degree public or business administration or a related field is highly
desirable.
PHYSICALMENTAL DEMANDS AND ENVIRONMENTAL SETTING:
While performing the duties of this class, an employee is regularly required to sit; talk or
hear, in person and by telephone; use hands to finger, handle, feel or operate standard
office equipment; and reach with hands and arms. An employee is fiequently required to
walk and stand. Specific vision abilities required by this job include close vision and the
ability to adjust focus to read and operate office equipment as necessary during the course
of the work assignments.
While performing the duties, employees of this class are regularly required to use written
and oral communication skills; read and interpret financial and statistical data,
information and documents; analyze and solve problems; use math and apply
mathematical reasoning and abstract statistical concepts; observe and interpret people and
situations; learn and apply new information or skills; perform highly detailed work on
multiple, concurrent tasks; work under intensive deadlines; and interact with staff,
Council members and others encountered in the course of work.
This position is typically situated in an office setting. Frequent daily and weekly travel to
meetings within the City and to various out-of-City locations is necessary in the course of
performing duties.
This is an at-will Management classification.
DATE APPROVED 12-2-03
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RESOLUTION NO.$ 2003-320
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CARLSBAD, CALIFORNIA, RECLASSIFYING THE POSITION OF
ECONOMIC DEVELOPMENT MANAGER TO ECONOMIC
DEVELOPMENT & REAL ESTATE MANAGER AND AMENDING
THE MANAGEMENT SALARY SCHEDULE AND CONFLICT OF-
INTEREST CODE.
WHEREAS, it is desirable to reclassify the position of Economic Development
Manager to Economic Development & Real Estate Manager to recognize the added duties and
responsibilities of this position.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of
Carlsbad, California, as follows:
1. That the above recitations are true and correct.
That the City Council adopts the classification of Economic Development & Real Estate
Manager and amends the Management Salary Schedule to place this position in salary grade 6, as
shown in Attachment A, attached hereto and made a part thereof, and to amend the Conflict of
Interest Code to reflect this change.
PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City
Council of the City of Carlsbad on the 9th day of December ,2003,
by the following vote:
AYES: Council Members Lewis, Fi
NOES: None
ABSENT: None
ATTEST:
Attachment A
to Reso 2003-320 Management Salary Structure (Base Pay)
FY 2003-04
JOB TITLE GRADE MINIMUM MARKET RANGE
Rev. 1 1-20-03
Management Salary Structure (Base Pay)
FY 2003-04
Secretary to City Council
Secretary to City Manager
Community Coordinator
Management Assistant
Attachment A
to Reso. 2003-320
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1 $43,500 $49,100 - $59,800
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Rev. 1 1-20-03