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HomeMy WebLinkAbout2006-05-02; City Council; 18551; Presentation John Daley Highway 101 AssociationCITY OF CARLSBAD - AGENDA BILL AB# 18,551 MTG. 5/2/06 DEPT. CM TITLE: Request to Deliver a Presentation From John Daley, Chairman, of the Highway 101 Association DEPT. HD. CITYATTY. fr_ll CITY MGR ^ivL-^*^i oPX 01 01 •HOJOHIod oC o oZ 3 Oo RECOMMENDED ACTION: Receive a presentation from John Daley, Chairman of the Highway 101 Association. ITEM EXPLANATION: The City Council provided an opportunity for citizens and organizations to have an item placed on a City Council Agenda by submitting a letter to the City Manager. Attached is a letter (Exhibit 1) from John Daley, Chairman from the Highway 101 Association, requesting the opportunity to make a presentation to the City Council regarding the activities of the Association. FISCAL IMPACT: None. EXHIBITS: 1. Letter to Ray Patchett, City Manager, from John Daley, Chairman of the Highway 101 Association. DEPARTMENT CONTACT: Courtney Enriquez, (760) 434-2958, cenri@ci.carlsbad.ca.us Exhibit 1 Highway 101 Association Post Office Box 942 Oceanside, CA 92049-0942 760-439-1319 February 20,2006 City Manager City o Re: Five minute presentation to Council regarding Highway 101 Association's activities Steve, I am hoping you can make about five minutes available for a presentation of the work that the Association has done to date and our plans for the future. It would include PowerPoint and questions and answers. GzrtSbdL has been a good partner since our incorporation in 2002 and we look forward to continued success. Please let me know if it would be possible to address the Council in early May. Due to my travel schedule it would helpful to know the date and time before February 17th. (Jeannie and I will be in New Zealand and Australia for seven weeks) Thanks as always for your consideration of this matter. Cruising ajeool February 101, "TV* 5 Chairma Highway 101 Association He Is John Daley as^ (760)439-1319 P.O. Box 942 Oceanside, CA 92049-0942 Email: johndaley® 101 cafe.net (760)722-5220 63 IS. Coast Highway Oceanside, CA 92054-4120 www.101cafe.net Ttttr ^43 - Highway 101 AssociationOceanside, Carlsbad, Encinitas, Solana Beach, Del MarCounty of San Diego History of the Coast Route - Oceanside to La JollaThe first production Model T Ford rolled off the assembly line in Detroit on October 1, 1908 and so changed the landscape of America forever. As the popularity of the auto increased, the need for good roads escalated. San Diego County needed roads in order to compete with adjoining counties and to bring commerce and people between towns and cities. A coastal highway or road was imperative and after the turn of the century, it was a necessity. With the invention and rising popularity of the automobile, it could no longer wait. For years Northern San Diego seemed at times completely cut off from San Diego and even to Los Angeles. Smaller communities were at times inaccessible, especially during the rainy season. An established inland route from Rancho Encinitas to Mission San Luis Rey bypassed the coastal towns. In 1909 the County Board of Supervisors established the Highway Commission. Members of the commission included A.G. Spaulding, E.W. Scripps, and John D. Spreckels. Much credit is given to this early commission due to its foresight and vision. In fact, San Diego was touted as the "birthplace of California's highway system" in a speech given January 5, 1938 by Frank Forward, Chairman of the San Diego Chamber Highway Committee. The coast route from Oceanside to San Diego was one of great importance for residents of San Diego County. A coast route was more efficient than the inland route, and would connect communities and take full advantage of Southern California's greatest natural resource, an ocean view. This new road would follow closely the railroad line through most coastal cities and eliminate inland treks while connecting communities and bringing travel into vital areas, mainly through downtown and business districts. Residents, businessmen and tourists alike anxiously awaited the completion of the new route. In 1925 the coast road officially became part of the U.S. Highway 101. Over a span of nearly 30 years, it would transition through a number of realignments, route changes and widenings until finally the ever-increasing traffic proved too much and the need for a new super highway would have to be In 1998, the State of California by unanimous resolution declared Highway 101 a Historic Route.BILL NUMBER: ACR 92 CHAPTEREDBILL TEXTRESOLUTION CHAPTER 150FILED WITH SECRETARY OF STATE SEPTEMBER 1, 1998ADOPTED IN ASSEMBLY AUGUST 21, 1998ADOPTED IN SENATE AUGUST 20, 1998AMENDED IN SENATE JULY 7, 1998AMENDED IN ASSEMBLY MARCH 9, 1998INTRODUCED BY Assembly Member Morrow(Coauthor: Senator Craven)FEBRUARY 10, 1998Assembly Concurrent Resolution No. 92--Relative to historic U.S.Highway Route 101.LEGISLATIVE COUNSEL'S DIGESTACR 92, Morrow. Historic U.S. Highway Route 101.This measure would recognize the remaining sections of theoriginal U.S. Highway Route 101 for their historical significance.The measure would request the Department of Transportation, uponapplication by a local agency or private group to identify any formersection of the original U.S. Highway Route 101 that is still apublicly maintained highway and is within the jurisdiction of thedepartment, but is not designated as having formerly been part of theoriginal U.S. Highway Route 101, to designate that section ofhighway as Historic U.S. Highway Route 101. After decades of neglect and perceived obsolescence, communities and cities along the route began to understand and embrace the preservation and history of Highway 101.In 2002, the County of San Diego, the five Coastal cities from Del Mar to Oceanside and organizations within those cities joined together to form the Highway 101 Association. •County of San Diego•San Diego North Convention and Visitors Bureau •North County Transit District•Caltrans•City of Oceanside•City of Carlsbad•City of Encinitas•City of Solana Beach•City of Del Mar•DEMA•Mainstreet Oceanside•Carlsbad Convention and Visitors Bureau•Del Mar Merchants Association•Solana Beach Chamber of Commerce•Oceanside Chamber of Commerce The work plan of the Highway 101 Association is to promote, preserve, research and provide education on Historic Highway 101.•Conducted a Historic Route survey of Hwy 101 in North County. •Developed and maintain website www.drivethe101.com.•Developed , printed and distributed brochure promoting Hwy 101. (100,000 copies)•Presented at several State and National conferences on Historic Hwy 101.•Produced the 101 Woodie Cruise.•Lobbied to change NCTD bus route 301 to 101.•Concept development, and funding of the 101 Woodie Bus.•National Award winning Day Pass promotion with NCTD.•Hwy 101 Shield emblem street painting .•Sign on San Diego Promotion.•Oral histories of Hwy 101 from all five cities.•Caltrans Historic Highway 101 signs on I-5.•Planning for the 1st Annual Beach’n 101 Cruise. •Pursuit National Designation. North County Transit District WinsTwo First Place APTA AdWheel AwardsTransit District Honored for Woodie BREEZE Bus Promotional Campaignand 2005 Wall Calendar Promotional Item.OCEANSIDE, Calif. – October 6, 2005. North County Transit District (NCTD) Executive Director Karen King and Deputy Executive Director Rick Howard were proud to bring home two AdWheel Awards from the American Public Transportation Association (APTA) Annual Meeting in late September in Dallas. Each year, APTA member transit agencies submit their very best advertising, marketing and promotional materials to the AdWheel Awards competition. NCTD was honored with two first place AdWheels at the awards banquet on Monday, September 26. The “Woodie” BREEZE bus promotion, which won in the category of Promotional Campaign, featured two wrapped buses made to appear as Woodie station wagons. The campaign made use of a partnership with theHighway 101 Association and merchants along Highway 101 to offer BREEZE Day Pass holders special discounts from select Highway 101 merchants. The second award honored a 2005 NCTD wall calendar in the category of Promotional Materials. The wall calendar was created in honor of the COASTER’s tenth anniversary, celebrated in February, 2005.“It was very exciting to have NCTD receive this recognition given the fierce competition for the APTA awards,” said NCTD Board Chairman and Encinitas Councilman Jerome Stocks, who was also in attendance at the APTA Annual Meeting. “Award-winning programs, such as the campaign that created the Woodie buses and NCTD's partnership with the Highway 101 Association,are great examples of how a transit district, such as NCTD, can join with a community group and work cooperatively to benefit the region we serve.”APTA presents the awards in four size categories based on the transit district’s annual ridership. NCTD falls into category three: public transportation systems with more than four million but fewer than thirty million passenger trips annually.NCTD supplies public transportation for all of North San Diego County. The BREEZE has a fleet of 165 buses covering 53 fixed routes including four COASTER Connection routes. The COASTER commuter rail service operates at eight stations between Oceanside and San Diego. It includes seven locomotives and 28 bi-level passenger train cars providing 122 trips each week. NCTD employs a total staff of nearly 600 dedicated professionals who move people throughout the County every day of the year. September 10th2006 33 residents set the scene of highway's pastBy Michael BurgeUNION-TRIBUNE STAFF WRITER May 25, 2005 Before Interstate 5 was born, even before it was imagined, U.S. Highway 101 threaded along the Pacific coastline, linking San Diego to Los Angeles and points north. Designated a federal highway in 1926, the road provided the commercial, industrial and cultural pulse for the small towns that lined it. After a six-month effort to keep memories alive, the Oceanside-based Highway 101 Association has completed an oral history project in which North Coast residents talked about the old road, which hasn't existed as a federal highway in San Diego County since I-5 replaced it in the 1960s. "This project is a timely one as there are only a handful of individuals in each community who remember and can describe the road during the 1920s and 1930s, when it was in its golden age as the only route for those traveling north and south," said Kristi Hawthorne, the project's author and president of the Oceanside Historical Society, in her introduction to the history. Thirty-three residents of Oceanside, Carlsbad, Encinitas, Solana Beach and Del Mar were interviewed for the project by a handful of volunteers from historical societies, who audiotaped their stories. The Union-Tribune interviewed some of the people who told their stories. EDUARDO CONTRERAS / Union-Tribune Sid Shaw, who owned Surf Cleaners in Encinitas for many years, has countless memories of Highway 101. He grew up next to the highway in a house that is now the Java Hut. The North County Transit District has partnered with merchants along Highway 101 to offer discounts and special promotions to holders of the BREEZE Day Pass – a bus pass that allows passengers to ride all day for $3.50 ($1.50 for Senior/Disabled).Look for this sticker (see below) in the window of Highway 101 merchants to see if they are participating in the program. If you ride the BREEZE along route 101, use your Day Pass to receive discounts and special promotions with these merchants. Simply show your Day Pass on the day you purchased it and the merchant will offer you their discount or special promotion. The Highway 101 Association continues to enhance the economic, cultural and historic fabric of your community by the activities and programs accomplished in it’s workplan.The Highway 101 Association looks forward to continuing our partnership with Carlsbad as we drive the future of Historic Highway 101 together.