HomeMy WebLinkAbout2006-10-03; City Council; 18753; Public Hearing: Assessment of CTBIDCITY OF CARLSBAD - AGENDA BILL
AB#
MTG.
DEPT.
18.753
10-03-06
Admin.
Services
Public Hearing on Reauthorization of
Assessment for the
Carlsbad Tourism Business
Improvement District
DEPT. HEAD^x/fe^
CITY ATTY. \$&:
CITY MGR.
RECOMMENDED ACTION:
1. Hold Public Hearing concerning reauthorization of assessment for the Carlsbad
Tourism Business Improvement District.
2. Adopt Resolution 2006-291 to reauthorize assessment for the Carlsbad Tourism
Business Improvement District for 2006-2007.
ITEM EXPLANATION:
On November 15, 2005 the City Council adopted Ordinance No. NS-778 forming the Carlsbad
Tourism Business Improvement District (CTBID) pursuant to the Parking and Business
Improvement Law of 1989. The ordinance authorized the levying of $1 per-night assessment of
each occupied room within the City of Carlsbad effective January 1, 2006. A requirement of
this law is that the assessment levy and district be renewed on an annual basis and a Public
Hearing be held.
This assessment goes to the CTBID which administers marketing and visitor programs to
promote the City of Carlsbad as a tourism visitor destination and funds projects, programs, and
activities, including appropriate administrative charges that benefit hotels within the boundaries.
At the September 19, 2006 Council meeting, the CTBID annual report was approved and a
resolution of Intention to Levy and collect assessment for the 2006-2007 fiscal year was
adopted. In addition the public hearing date was set and a notice of the public hearing was
published in accordance with Section 36534 of the Streets and Highways Code.
FISCAL IMPACT:
The CTBID assessment generated approximately $283,000 in revenue during its initial period of
operation (January - June 2006). It is estimated that it will generate approximately $790,000 in
2006-2007.
ENVIRONMENTAL IMPACT:
This action does not approve any projects that will have a physical adverse affect on the
environment so it falls within the general rule under CEQA that this is not a project (CEQA
Regulation 153789(b)).
FOR CITY CLERKS USE ONLY.
COUNCIL ACTION: APPROVED
DENIED
CONTINUED
WITHDRAWN
AMENDED
Da
D
D
CONTINUED TO DATE SPECIFIC D
CONTINUED TO DATE UNKNOWN D
RETURNED TO STAFF D
OTHER - SEE MINUTES D
EXHIBITS:
1. CTBID Annual Report
2. Resolution 2006-291 Approving the Levy of an Assessment for the Carlsbad Tourism
Business Improvement District for Fiscal Year 2006-2007
DEPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2409 cgerh@ci.carlsbad.ca.us
EXHIBIT 1
Carlsbad Tourism and Business Improvement District (CTBID)
Annual Report
2006-2007
Method of Assessment: The CTBID includes all hotel businesses located within the CTBID
boundaries. The assessment shall be levied on all hotel businesses, existing and future, within
the City of Carlsbad based upon a flat fee of $1.00 per occupied room per night for all transient
occupancies as defined in section 3.12.020(7) of the Carlsbad Municipal Code. The amount of
assessment shall be separately stated from the amount of the rent and other taxes charged,
and each transient shall receive a receipt for payment from the operator. The assessment will
be collected monthly, based on $1.00 per occupied room per night in revenues for the previous
month.
Assessment Funding Purpose: To administer marketing and visitor programs to promote
the City of Carlsbad as a tourism visitor destination and to fund projects, programs, and
activities, including appropriate administrative charges that benefit hotels within the boundaries
of the District.
2005-06 Fiscal Year Activity: The CTBID Board contracted with Carlsbad Convention and
Visitors Bureau and San Diego North Convention and Visitors Bureau for tourism promotion
services for the period March 1, 2006 through June 30, 2006 at the same level that they were
being provided under their contracts with the City. In addition, the Board authorized the
repayment of funds advanced by the City of Carlsbad for the costs related to the formation of
the CTBID. These costs totaled $33,500 and were to be paid in equal installments over a 6-
month period. This loan was paid off as of June 30, 2006.
2006-07 Work Plan: In June 2006, the CTBID Board approved extension of agreements with
Carlsbad Convention and Visitors Bureau and San Diego North Convention and Visitors
Bureau for tourism promotion services for the period July 1, 2006 through December 31, 2006.
These agreements require that these agencies continue to provide the services they have
provided in the past as detailed below:
Carlsbad Convention and Visitors Bureau (CCVB): Manage and coordinate marketing
programs that position Carlsbad as a year-round leisure visitor destination in Southern
California.
• Increase brand awareness
• Operate Visitor Information Center in the Historic Santa Fe Train Depot seven days per
week.
• Initiate familiarization tours by inviting the media to Carlsbad.
• Promote local; community events.
• Develop private funding sources for the purpose of supplementing funds.
• Support a full-time marketing campaign.
• Provide semi-annual reports of the activity and expenses of the CCVB to the City.
San Diego North Convention and Visitors Bureau (SDNCVB): Increase measurable visitor
spending through the generation of group business leads from room night bookings and group
events. Tactics include:
• Phone solicitation/prospecting
• Personal sales calls to targeted national and international businesses
• Buyer site inspections
EXHIBIT 1
• Meeting planner familiarization tours
• Tour planner familiarization tours
• Trade and travel show attendance
• Direct mail campaigns
• Product launches from wholesale and airline vacation companies
• Email solicitation and promotions
• Reservation center educationals
• E-commerce development
Semi-annual reports are also to be provided with performance measures.
Since the above contracts only cover through December 31, 2006, the CTBID Board will need
to determine before the end of 2006 how they want to allocate funding for contractual services
for the second half of the fiscal year (the period 1/1/2007 though 6/30/2007). At this time the
budget only includes a lump sum for contractual services which the board will further identify at
a later date.
2006-07 CTBID Budget
Program Areas Description Budget
Carryover Fund Balance 7/01/06
2006-07 Revenues:
CTBID Assessment
Interest Earnings
Total Estimated Revenues
2006-07 Expenditures:
2% Administrative Fee - City
CCVB Payment
SDNCVB Payment
Staff support
Contractual Services
Total Expenses
$1 per room night, projected 3600 hotel
rooms at average 60% occupancy
$ 74,005
790,000
1,000
$8,333 per month for 6 months, to provide
group sales
Staff support to the CTBID
To be determined by the CTBID Board
791,000
2% of CTBID assessment revenue, for
collection of CTBID assessment and 15,800
accounting for CTBID
$34,000 per month for 6 months, to operate
visitor center, market and promote 204,000
Carlsbad
50,000
7,500
429,705
707,005
Projected Fund Balance 6/30/07 20% Contingency for Revenue shortfall $ 158,000
EXHIBIT 2
RESOLUTION NO. 2006-291
1
2 A RESOLUTION OF THE CITY OF CARLSBAD APPROVING THE LEVY
OF AN ASSESSMENT FOR THE CARLSBAD TOURISM BUISINESS
3 IMPROVEMENT DISTRICT (CTBID) PURSUANT TO THE PARKING AND
4 BUSINESS IMPROVEMENT AREA LAW OF 1989
5
6 WHEREAS, the CTBID was formed in accordance with the California
7 Government Code Parking and Business Improvement Area Law of 1989 (Sections
8 36500, et. Seq. of the Streets and Highways Code), and
9 WHEREAS, pursuant to the Parking and Business Improvement Area
Law of 1989, the City must adopt a new resolution each year in order to levy an
assessment for that fiscal year, and
12
WHEREAS, the City Council approved the CTBID Annual Report for fiscal
13
year 2006-2007 and a resolution of intention to levy the assessment by Resolution No.14
2006-279 on September 19, 2006, and
16 .WHEREAS, the City provided notice of a public hearing to be held not
17 less than seven days prior to the public hearing, and
18 WHEREAS, the City Council conducted a public hearing of the CTBID
19 assessment pursuant to the Parking and Business Improvements Area Law of 1989, on
20 October 3, 2006.
21 NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of
22
Carlsbad, California, as follows:
23
1. That the above recitations are true and correct.
25 2. That the City Council confirms its adoption of the CTBID Annual
26 Report, which establishes the assessments to be levied and collected to pay the costs
27
28
1 of improvements and activities described in the annual report. (Report on file with City
2 Clerk)
3. That the boundaries of the CTBID shall be the legal boundaries of the
4 City of Carlsbad.
5
4. That the assessment for each hotel shall be a flat fee of $1.00 per6
occupied room per night for all transient occupancies as defined in section 3.12.020(7)
8 of the Carlsbad Municipal Code due and payable to the City Finance Department at the
9 same time and in the same manner as payment of transient occupancy tax.
10 5. Pursuant to the Parking and Business Improvements Area Law of
1989, the adoption of this resolution shall constitute the levy of the assessments for the
12 CTBID for fiscal year 2006-2007, beginning July 1, 2006 through June 30, 2007.
13
14
15
16
17 '"
18
19 ///
20 ///
21 ///
22 ///
23 ///
24
25
26
27 '"
28 '"
-2-
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
PASSED, APPROVED AND ADOPTED at a regular meeting of the City Council
of the City of Carlsbad held on the 3rd day of October 2006, by the following
vote, to wit:
AYES: Council Members Lewis, Hall, Kulchin, Packard
NOES: None
ABSENT: Council Member Sigafoose
ATTEST:
LORRAINE'M. WOOD, City Clerk '
(SEAL)
6
RESOLUTION NO. 2006-279
1
2
3
4
5
6
1
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
A RESOLUTION OF THE CITY OF CARLSBAD APPROVING THE
CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT (CTBID)
ANNUAL REPORT, DECLARING ITS INTENTION TO LEVY AN ANNUAL
ASSESSEMENT AND SETTING THE PUBLIC HEARING DATE
WHEREAS, the CTBID was formed in accordance with the California
Government Code Parking and Business Improvement Area Law of 1989 (Sections
36500, et. Seq. of the Streets and Highways Code), and
WHEREAS, Section 36533 of the Code requires the CTBID Advisory
Board to present an annual report to the City Council for their review and approval for
each fiscal year for which assessments are to be levied and collected to pay the cost
for the improvements and activities described in the report; and
WHEREAS, an Annual Report has been submitted to the City Council for
the 2006-07 fiscal year; and
WHEREAS, the City Council must adopt a new resolution each year in
order to levy an assessment for the fiscal year 2006-2007; and
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of
Carlsbad, California, as follows:
1. That the above recitations are true and correct.
2. That the Annual Report is approved as submitted as the first report of
the Board of Directors of the Carlsbad Tourism Business Improvement District. (Report
*
on file with City Clerk)
3. That the City Council intends to adopt a Resolution of Levy of the
Annual Assessment and to collect the assessments in the CTBID for the fiscal year
2006-2007, beginning July 1, 2006 through June 30, 2007.
r
4. That the City Council will hold a public hearing on October 3, 2006, on
the levying of the annual assessment, prior to the adoption of the Resolution for Levy of
the Annual Assessment; the purpose of said hearing being to hear any protest to the
4 levying of the assessment as required by Streets and Highway code section 36534.
5
6
III
1
8 '"
9
10 ///
11 ///
12 ///
13 ///
14 ///
15
16
17
18 '"
19 '"
20 ///
21 ///
22
23 ///
24 ///
25
26
27
28
-2-
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council
of the City of Carlsbad on the 19th day of September, 2006, by the following vote:
AYES: Council Members Lewis, Hall, Kulchin, Packard
NOES: None
ABSENT: Sigafoose
ATTEST:
fl n_
-1ORR~AINE M. WOOD, City Clerlf /
(SEAL)
PROOF OF PUBLICATION
(2010 & 2011 C.C.P.)
This space is for the County Clerk's Filing Stamp
STATE OF CALIFORNIA
County of San Diego
I am a citizen of the United States and a resident of
the County aforesaid: I am over the age of eighteen
years and not a party to or interested in the above-
entitled matter. I am the principal clerk of the
printer of
North County Times
Formerly known as the Blade-Citizen and The
Times-Advocate and which newspapers have been
adjudicated newspapers of general circulation by
the Superior Court of the County of San Diego,
State of California, for the City of Oceanside and
the City of Escondido, Court Decree number
171349, for the County of San Diego, that the
notice of which the annexed is a printed copy (set
in type not smaller than nonpariel), has been
published in each regular and entire issue of said
newspaper and not in any supplement thereof on
the following dates, to-wit:
thSeptember 26tn, 2006
I certify (or declare) under penalty of perjury that
the foregoing is true and correct.
Dated at SAN MARCOS California
This 26th, Day of September, 2006
Signature
Jane Allshouse
NORTH COUNTY TIMES
Legal Advertising
Proof of Publication of
RESOLUTION NO. aa«bet
the CTBID was formed in accordance
omia Government Code Parking androvement Area taw of 1989 {SectionsoTt'hs Streets and "Highways Code);
I6533 of the Code requires the„.., _„.._ to present an annual report tothe City Council for their review and approval forfiscal year for which assessments aw tp be tev-i cost for the improve-
ar;_andv res-ntfor
2. That the Annual I
(Report on file with (
itiohs'are true and correct.
.as submittedIrectors pf theiment District.jsihessty Clerk)
3. That the City Council iition of Levy of the Annual / «-the assessments in the CTBI2006-3007, beginning July 1, 2
4. that the City Council will hold a publicOctober 3, 2006, on file levying of the annual as:merit, prior to the adoption of the Resolution for,
to adopt a Resolu-ment and to collectfor the fiscal year6 through June 30,
lowing vote, to wit:
AYES: Council Members Lewis, Hall, Kulchin,
Pakcard
NOES: None
ABSENT: Sigafoose
/s/CLAUDE 'Bicr LEWIS ; 'Mayor
ATTEST:
/s/Shella B. CobainDeputy
Publish Date: September 26, 2006 NCT 1986267
NOTICE OF PUBLIC HEARING
CITY OF CARLSBAD
The City of Carlsbad will hold a public hearing on Tuesday, October 3,
2006 at 6:00 p.m. in the Council Chambers of City Hall, 1200 Carlsbad Village
Drive, Carlsbad, California, to discuss the levy of the Carlsbad Tourism Business
Improvement District assessment for fiscal year 2006-07. This assessment of
$1 per night for each occupied room within the City of Carlsbad is authorized per
Ordinance No. NS-778.
Interested parties are invited to attend this meeting and present their
views and comments to the City Council.
Copies of the CTBID annual report which describes the activities to be
provided for that fiscal, and the budget are on file with the City clerk.
Written and telephone inquiries may be directed to Cheryl Gerhardt
Administrative Services, 1635 Faraday Avenue, Carlsbad; 602-2409.
Jam and Smudge Free Printing
Use Avery® TEMPLATE 5160®
General Manager
Barbara McClain Properties
2715 Carlsbad Boulevard
Carlsbad, CA 92008
www.avery.com
1-800-GO-AVERY
Controller
Barbara McClain Properties
2715 Carlsbad Boulevard
Carlsbad, CA 92008
AVERY® 5160®
General Manager
Best Western Beach Terrace Inn
2775 Ocean Street
Carlsbad, CA 92008
Controller
Best Western Beach Terrace Inn
2775 Ocean Street
Carlsbad, CA 92008
General Manager
Best Western Beach View Lodge
2775 Ocean Street
Carlsbad, CA 92008
Controller
Best Western Beach View Lodge
2775 Ocean Street
Carlsbad, CA 92008
General Manager
Beachwalk Villas
3100 Ocean Street
Carlsbad, CA 92008
Controller
Beachwalk Villas
3100 Ocean Street
Carlsbad, CA 92008
General Manager
Carlsbad Inn Hotel
3075 Carlsbad Boulevard
Carlsbad, CA 92008
Controller
Carlsbad Inn Hotel
3075 Carlsbad Boulevard
Carlsbad, CA 92008
General Manager
Carlsbad Lodge
3570 Pio Pico Drive
Carlsbad, CA 92008
Controller
Carlsbad Lodge
3570 Pio Pico Drive
Carlsbad, CA 92008
General Manager
Carlsbad Seapointe Resort
6400 Surfside Lane
Carlsbad, CA 92009
Controller
Cima Properties
2909 Candil Place
Carlsbad, CA 92009
Controller
Carlsbad Seapointe Resort
6400 Surfside Lane
Carlsbad, CA 92009
General Manager
Courtyard by Marriott
5835 Owens Avenue
Carlsbad, CA 92008
General Manager
Cima Properties
2909 Candil Place
Carlsbad, CA 92009
Controller
Courtyard by Marriott
5835 Owens Avenue
Carlsbad, CA 92008
General Manager
Equity Corporate Housing
6954 Americana Parkway
Reynoldsburg, OH 43068
Controller
Equity Corporate Housing
6954 Americana Parkway
Reynoldsburg, OH 43068
General Manager
Extended Stay America
1050 Grand Avenue
Carlsbad, CA 92008
Controller
Extended Stay America
1050 Grand Avenue
Carlsbad, CA 92008
General Manager
La Quinta
760 Macadamia Drive
Carlsbad, CA 92009
Controller
La Quinta
760 Macadamia Drive
Carlsbad, CA 92009
General Manager
Four Seasons Resort Aviara
7100 Four Seasons Point
Carlsbad, CA 92009
Controller
Four Seasons Resort Club Management,
Inc.
7210 Blue Heron
Carlsbad, CA 92009
Controller
Four Seasons Resort Aviara
7100 Four Seasons Point
Carlsbad, CA 92009
General Manager
Golden Telecom Inc.
5751 Palmer Way, Suite F
Carlsbad, CA 92008
General Manager
Four Seasons Resort Club Management,
Inc.
7039 Finch Lane
Carlsbad, CA 92009
Controller
Golden Telecom Inc.
5751 Palmer Way, Suite F
Carlsbad, CA 92008
®09ts AH3AV-O9-008-L ®091S iueqe6 9\ zas!|iin
aoidej aBetoas e ia aBejjnoaiiue uoissajdiui
Jam and Smudge Free Printing
Use Avery® TEMPLATE 5160®
General Manager
Grand Pacific Palisades Hotel
5805 Armada Drive
Carlsbad, CA 92008
Controller
Grand Pacific Palisades
Owners Association, Inc.
5805 Armada Drive
Carlsbad, CA 92008
^^^H www.avery.com
"—— 1-800-GO-AVERY
Controller
Grand Pacific Palisades Hotel
5805 Armada Drive
Carlsbad, CA 92008
General Manager
Hilton Garden Inn Carlsbad Beach
6450 Carlsbad Boulevard
Carlsbad, CA 92009
AVERY® 5160®
General Manager
Grand Pacific Palisades
Owners Association, Inc.
5805 Armada Drive
Carlsbad, CA 92008
Controller
Hilton Garden Inn Carlsbad Beach
6450 Carlsbad Boulevard
Carlsbad, CA 92009
General Manager
Holiday Inn
850 Palomar Airport Road
Carlsbad, CA 92008
Controller
Homelife Village Realtors
530 Grand Avenue
Carlsbad, CA 92008
Controller
Holiday Inn
850 Palomar Airport Road
Carlsbad, CA 92008
General Manager
Alps Lodging Inc
751 Raintree Drive
Carlsbad, CA 92009
General Manager
Homelife Village Realtors
530 Grand Avenue
Carlsbad, CA 92008
Controller
Alps Lodging Inc
751 Raintree Drive
Carlsbad, CA 92009
General Manager
Inns of America Suites
5010 Avenida Encinas
Carlsbad, CA 92008
Controller
La Costa Resort and Spa
2100 Costa Del Mar Road
Carlsbad, CA 92009
Controller
Inns of America Suites
5010 Avenida Encinas
Carlsbad, CA 92008
General Manager
The Mooring/Ocean Villa
2895 Ocean Street
Carlsbad, CA 92008
General Manager
La Costa Resort and Spa
2100 Costa Del Mar Road
Carlsbad, CA 92009
Controller
The Mooring/Ocean Villa
2895 Ocean Street
Carlsbad, CA 92008
General Manager
Motel 6 #1021
1006 Carlsbad Village Drive
Carlsbad, CA 92008
Controller
Motel 6 #471
720 Rainwater Drive
Carlsbad, CA 92009
Controller
Motel 6 #1021
1006 Carlsbad Village Drive
Carlsbad, CA 92008
General Manager
Ocean Palms Beach Resort
2950 Ocean Street
Carlsbad, CA 92008
General Manager
Motel 6 #471
720 Rainwater Drive
Carlsbad, CA 92009
Controller
Ocean Palms Beach Resort
2950 Ocean Street
Carlsbad, CA 92008
General Manager
Olympic Resort Hotel
6111 El Camino Real
Carlsbad, CA 92009
General Manager
Pelican Cove Inn Inc.
320 Walnut Avenue
Carlsbad, CA 92008
Controller
Olympic Resort Hotel
6111 El Camino Real
Carlsbad, CA 92009
Controller
Pelican Cove Inn Inc.
320 Walnut Avenue
Carlsbad, CA 92008
Pacific Coastal Properties
2541 State Street, Suite 103
Carlsbad, CA 92008
General Manager
Carlsbad Ramada Inn and Suites
751 Macadamia Drive
Carlsbad, CA 92009
®09ts AM3AV-OD-008H ®091S »ueqe6
apidej a6eu33S e la aBejjnoanue uoissaiduii
Jam and Smudge Free Printing
Use Avery® TEMPLATE 5160®
Controller
Carlsbad Ramada Inn and Suites
751 Macadamia Drive
Carlsbad, CA 92009
www.avery.com
1-800-GO-AVERY
General Manager
Ranch and Sea
316 Mission Ave
Oceanside, CA 92054
AVERY® 5160®
Controller
Ranch and Sea
316 Mission Ave
Oceanside, CA 92054
General Manager
Red Roof Inns, Inc.
6117 Paseo Del Norte
Carlsbad, CA 92009
Controller
Carlsbad HHG Hotel Development
DBA Residence Inn by Marriott
2000 Faraday Avenue
Carlsbad, CA 92008
Controller
Red Roof Inns, Inc.
6117 Paseo Del Norte
Carlsbad, CA 92009
Robert & Monica Flora Vacation
Rental
155 Walnut Ave
Carlsbad, CA 92008
General Manager
Carlsbad HHG Hotel Development
DBA Residence Inn by Marriott
2000 Faraday Avenue
Carlsbad, CA 92008
General Manager
Scandia Motel
2550 Carlsbad Boulevard
Carlsbad, CA 92008
Controller
Scandia Motel
2550 Carlsbad Boulevard
Carlsbad, CA 92008
General Manager
Seaslope Estate Owners Association
2955 Ocean Street
Carlsbad, CA 92008
Controller
Seaslope Estate Owners Association
2955 Ocean Street
Carlsbad, CA 92008
General Manager
Seabreeze Hotel
1350 Ocean Street
Carlsbad, CA 92008
Controller
Seabreeze Hotel
1350 Ocean Street
Carlsbad, CA 92008
Seashore Resort
David & Norine Sigafoose
2805 Ocean Street
Carlsbad, CA 92008
General Manager
Super 8 Motel
3700 Pio Pico Drive
Carlsbad, CA 92008
Controller
Surf Motel
3136 Carlsbad Boulevard
Carlsbad, CA 92008
Controller
Super 8 Motel
3700 Pio Pico Drive
Carlsbad, CA 92008
General Manager
Tamarack Beach Resort
The Helm Management Company
3200 Carlsbad Boulevard
Carlsbad, CA 92008
General Manager
Surf Motel
3136 Carlsbad Boulevard
Carlsbad, CA 92008
Controller
Tamarack Beach Resort
The Helm Management Company
3200 Carlsbad Boulevard
Carlsbad, CA 92008
General Manager
The Village Realtors
2788 State Street
Carlsbad, CA 92008
Controller
The Village Realtors
2788 State Street
Carlsbad, CA 92008
General Manager
Travel Inn Motel
3666 Pio Pico Drive
Carlsbad, CA 92008
Controller
Travel Inn Motel
3666 Pio Pico Drive
Carlsbad, CA 92008
General Manager
West Inn & Suites
4970 Avenida Encinas
Carlsbad, CA 92008
Controller
West Inn & Suites
4970 Avenida Encinas
Carlsbad, CA 92008
®09ts AH3AV-O9-008-1 ®091S iueqe6 a)
Carlsbad Lodging Inventory
•
* '"" ,: Property
La Costa Resort and Spa
Four Seasons Resort Aviara
Grand Pacific Palisades
Carlsbad Inn Beach Resort
Hilton Garden Inn
Motel 6 South
Holiday Inn
Courtyard by Marriott
Red Roof Inn
Comfort Inn
Ramada Inn Suites
Residence Inn
Fairfield Inn by Marriott
Motel 6 Downtown
Extended Stay America
Inns of America
West Inn & Suites
Olympic Resort
Carlsbad Lodge
Ocean Palms
Beach Terrace Inn (formerly, Best Western)
Super 8
Travel Inn
Best Western Beach View Lodge
Surf Motel
Tamarack Beach Resort
Scandia Motel
Village Realtors
Seabreeze Vacation Retreat
Pelican Cove Inn
Seashore on the Sand
Beachwalk Villas
Ocean Villas
Sea Slope
Tptal
Rooms
478
331
233
194
162
160
145
145
142
126
121
121
111
109
106
98
86
78
66
57
49
47
41
41
28
23
16
16
12
10
11
9
9
4
3385
BID Advisory Board
April Shute
Robert Cima
Tim Stripe
Tim Stripe
Bill Canepa
Francis Kauhaahaa
Ted Vallas
Barbara Howard-Jones
Barbara Howard-Jones
Notes:
A total of 9 properties are represented on the CTBID Advisory Board = 27% of the marketplace
19 properties (56% of all properties), with between 4-99 rooms = 701 total rooms {21% of market)
- 2 Advisory Board Members (29% representation) , ' •••-
9 propertiM (27% of all properties) with between 100-149 rooms = 1126 total rooms (34% of market)
-1 Advisory Board Member (15% representation)
6 properties (18% of all properties) with between 150-500 rooms = 1558 total rooms (46% of market)
- 4 Advisory Board Members (58% representation)
Tim Stripe represents multiple properties (Grand Pacific Resorts), totaling 505 rooms
Barbara Howard-Jones represents 2 properties totaling 90 rooms
Combined total for Motel 6 Carlsbad franchise, 266 rooms; 3rd largest lodging entity in Carlsbad (8% of all rooms in Carlsbad)
Carlsbad Seapointe is not listed; tlmeshare, only
Data provided, in part, by the City of Carlsbad: Inventory compiled 10-03-06
1
Carlsbad Tourism Carlsbad Tourism
Business Improvement DistrictBusiness Improvement District
Public HearingPublic Hearing
BackgroundBackground
••CTBID formed 11/05 to administer marketing CTBID formed 11/05 to administer marketing
and visitor programs to promote the City of and visitor programs to promote the City of
Carlsbad as a tourism visitor destination. Carlsbad as a tourism visitor destination.
••Seven Member Board appointed by City Seven Member Board appointed by City CouncilCouncil
••Assessment began 1/1/2006Assessment began 1/1/2006
••First remittance collected end of February First remittance collected end of February
20062006
2
CTBID AssessmentCTBID Assessment
••““The assessment shall be levied on all The assessment shall be levied on all
hotel businesses, existing and future, hotel businesses, existing and future,
within the City of Carlsbad based upon a within the City of Carlsbad based upon a
flat fee of $1.00 per occupied room per flat fee of $1.00 per occupied room per
night for all transient occupancies as night for all transient occupancies as
defined in section 3.12.020(7) of the defined in section 3.12.020(7) of the
Carlsbad Municipal Code.Carlsbad Municipal Code.””
20052005--06 Activity06 Activity
••CTBID assessment effective 1/1/06CTBID assessment effective 1/1/06
••11stst remittance due by 2/28/06remittance due by 2/28/06
••CTBID board contracted with CCVB and CTBID board contracted with CCVB and
SDNCVB for tourism promotion 3/1 SDNCVB for tourism promotion 3/1 ––6/306/30
••CTBID board authorized repayment of CTBID board authorized repayment of
funds advanced by city totaling $33,500funds advanced by city totaling $33,500
3
20052005--06 Financial Activity06 Financial Activity
$ 74,005 Fund Balance 6/30/06
208,637 Total Expenses
33,332 SDNCVB Payment (Mar - June)
136,000 CCVB Payment (Mar - June)
33,382 City Loan Repayment (in full)
5,923 2% Administrative Fee - City
282,642 Total Revenues
$ 282,642 CTBID Revenue (Feb - June)
CTBID Assessment CTBID Assessment RevenueRevenue
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
FEB MAR APRIL MAY JUNE JULYMonth revenue collected Ave occupancy rate 60%
4
20062006--07 Work Plan07 Work Plan
••Extended agreements with CCVB and Extended agreements with CCVB and
SDNCVB through December 31, 2006SDNCVB through December 31, 2006
••Second half of year contracts to be Second half of year contracts to be
determineddetermined
20062006--07 Budget07 Budget
$158,00020% revenue contingencyProjected Fund Bal 6/30/07
707,005 Total Expenses
429,705 TBD by the CTBID Board Contractual Services
7,500 Staff support to the CTBIDStaff support
50,000 $8,333 per month for 6 monthsSDNCVB Payment
204,000 $34,000 per month for 6 monthsCCVB Payment
15,800 2% Admin Fee - City
Expenditures:
791,000 Total Estimated Revenues
1,000 Interest Earnings
790,000 3600 rooms at 60% occupancyCTBID Assessment
Revenues:
$ 74,005 Carryover Fund Balance
5
Public Hearing timelinePublic Hearing timeline
••September 19 Council meeting September 19 Council meeting
––Annual report was approved by CouncilAnnual report was approved by Council
––Resolution of intention to levy an annual Resolution of intention to levy an annual
assessment was adopted.assessment was adopted.
––Public hearing date was set for October 3Public hearing date was set for October 3rdrd
••September 26September 26
––Public notice was published in North County Public notice was published in North County
TimesTimes
––Notice was also mailed to all hotel propertiesNotice was also mailed to all hotel properties
Council ActionsCouncil Actions
••Conduct public hearingConduct public hearing
••Adopt Resolution #2006Adopt Resolution #2006--291 to 291 to
reauthorize assessment for the Carlsbad reauthorize assessment for the Carlsbad
Tourism Business Improvement District for Tourism Business Improvement District for
20062006--2007 2007