HomeMy WebLinkAbout2007-01-16; City Council; 18869; Amend Council Policy No. 48CITY OF CARLSBAD - AGENDA BILL
AB# 18.869
MTG. 1/16/07
DEPT. Recreation
AMENDMENT TO CITY COUNCIL
POLICY NO. 48, NAMING RIGHTS OF
PARKS AND MUNICIPAL FACILITIES
DEPT. HEAD K^
CITY ATTY. m
CITY MGR. ^\^»
RECOMMENDED ACTION:
ADOPT Resolution No. _ 2007-010 REVISING City Council Policy No. 48 Naming
Rights of Parks and Municipal Facilities.
ITEM EXPLANATION:
On June 18, 1991 the City Council approved and adopted Council Policy #48 for Naming Rights
of Parks (Exhibit 2). The focus of the policy was on naming of parks, facilities and amenities in
parks and renaming parks. In an effort to look at the naming rights policy more globally a City
Goal Team was established with the understanding that other City Facilities and Departments
had opportunities for naming rights such as Arts, Library, and Public Safety.
The intent of the Policy is to:
• Confirm the current practice of naming parks, municipal facilities, and amenities within
those facilities, after significant geographical, neighborhood and historical elements;
• Recognize significant contributions that organizations or individuals have made to the
public life and the well-being of the citizens of the City of Carlsbad;
• Provide guidance on how to apply for approval to name or rename parks, facilities, and
amenities within those facilities;
• Expand the current practice of naming parks to include all appropriate municipal facilities
and any amenities within a park or municipal facility.
The team began gathering information by collecting naming rights policies from other Cities,
Universities, and Libraries. This allowed the team to track naming rights, trends and
opportunities across the nation. Next, the goal team members assessed which items in various
policies were most in line with the City's mission, vision and values statement. The team also
felt it was extremely important to include wording indicating that the City has the right to reject
or revoke naming rights from any individual, group or organization whose views do not promote
the City's mission, norms, values or interests. After much discussion, the team produced a
draft policy which also included a procedure for naming rights. The team then shared this draft
with key staff members from Recreation, Library, Arts and Public Works, for their input and
questions. Using the feedback received, the team drafted a policy and forwarded it to the City
Attorney's office for comments and recommendations. (Exhibit 3)
FOR CITY CLERKS USE ONLY.
COUNCIL ACTION: APPROVED
DENIED
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There are three types of naming situations this policy intends to address:
• The opening or reopening of parks, municipal facilities, and amenities within those
facilities;
• Providing recognition of financial contributions to the City of Carlsbad;
• Honoring persons, organizations, corporations, or foundations in recognition for their
significant contributions to the City of Carlsbad.
While working on the policy itself, the team also evaluated costs associated with naming rights
to determine true market values. The team found that it is difficult to put a number on market
values because naming rights may differ based on several factors:
• The strength of the current economy;
• Other naming rights opportunities currently available in the community;
• Location of the facility where naming rights are offered;
• The amount of people who pass through or by the facility on a daily basis;
• Visibility of the donor's name.
Due to the factors listed above, the team has not assigned values based on true market values.
The team also felt that any values that would be assigned in one given year may quickly
become outdated, depending on the current market at the time.
They thought it was important to not limit the types of facilities that are eligible to receive
naming rights. Therefore, the policy refers to Parks, Municipal Facilities and Amenities within
those Facilities which includes, but is not limited to, the following:
• Theatres / Auditoriums;
• Meeting, Study or Community Rooms;
• Conference Rooms;
• Offices;
• Reception areas / Lobbies;
• Gardens;
• Open spaces i.e. lawns or playing fields;
• Pools.
FISCAL IMPACT:
The proposed revisions to Council Policy #48 has no fiscal impact.
ENVIRONMENTAL IMPACT:
The adoption of this Council Policy Amendment is statutorily exempt from CEQA review since
there is no possibility that this activity will have an adverse effect on the environment.
EXHIBITS:
1. Adopt Resolution No. 2007-010 .
2. Existing Council Policy Statement No. 48 Naming of Parks
3. Revised Council Policy No. 48 Naming Rights of Parks and Municipal Facilities
DEPARTMENT CONTACT: MickCalarco 760-476-1042 mcala@ci.carlsbad.ca.us
1 RESOLUTION NO. 2007-010
2 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CARLSBAD, CALIFORNIA, APPROVING COUNCIL
3 POLICY NO.48 NAMING RIGHTS OF PARKS AND
4 MUNICIPAL FACILITIES.
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WHEREAS, The Carlsbad City Council confirms the current practice of naming
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parks, municipal facilities, and amenities within those facilities, after significant
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geographical, neighborhood, and historic elements; and,
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WHEREAS, To recognize significant contributions that organizations or
individuals have made to the public life and well-being of the citizens of the City of
11 Carlsbad; and,
12 WHEREAS, The Carlsbad City Council wishes to expand the current practice of
13 naming parks to include all appropriate municipal facilities and amenities within a park
14 or municipal facility;
15 NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of
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Carlsbad, California, as follows:
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1. That the above recitations are true and correct.
19 2. That the City Council hereby approve the revision to Council Policy #48.
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PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council
of the City of Carlsbad on the 16th day of January, 2007, by the following vote:
AYES: Council Members Lewis, Kulchin, Hall, Packard, Sigafoose
NOES: None
ABSENT: None
UNEM. WOOD, City Clerk
'tSEAL) \
CITY OF CARLSBAD
Policy No._ 48
COUNCIL POLICY STATEMENT Date Issued June is. 1991
Effective Date June 18» 1991
General Subject: NAMING OF PARKS Cancellation Date
Supersedes No.
Specific Subject: NAMING OF PARKS, FACILITIES AND AMENITIES
IN PARKS AND RENAMING PARKS
Copies to: City Council, City Manager, City Attorney, Department and Division Heads,
Employee Bulletin Boards, Press, File
PURPOSE
To establish guidelines and procedures for the naming of parks, facilities and amenities within parks
and the renaming of parks.
STATEMENT OF POLICY
The Parks and Recreation Commission shall be responsible for recommending the name of parks,
facilities and amenities within parks and for considering the renaming of parks every 25 years. The
Commission will recommend and the City Council will determine the official name of parks,
facilities and amenities within parks.
PROCEDURE
At the appropriate time for naming a park or considering renaming a park, the Parks and
Recreation Commission will solicit public input. The proposed names shall be submitted in writing
to the Parks and Recreation Commission with justification to aid in considering the proposal. The
proposed name shall be placed on the Commission agenda, allowing appropriate time for review
by the Commission (and subcommittee, as necessary) and to publicize and receive input from the
public at the Commission meeting.
When considering proposals, the Commission shall emphasize the following criteria in making their
recommendation to the City Council:
Geographic location
Community significance
Historical significance
School name, when adjacent to a school
Individual person who shall have made a significant contribution to the City
The Commission's recommendation will be forwarded to the City Council for their determination
of the official name.
EXHIBIT 2
CITY OF CARLSBAD Page 1 of 4
Policy No. 48
COUNCIL POLICY STATEMENT Date Issued 01/16/07
Effective Date 01 /16/07
General Subject: NAMING RIGHTS OF PARKS AND
MUNICIPAL FACILITIES Cancellation Date
Supersedes No.
Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities
Within Those Facilities
Copies to: City Council, City Manager, City Attorney, Department and Division Heads,
Employee Bulletin Boards, Press, File
BACKGROUND:
The intent of this policy is to:
• Confirm the current practice of naming parks, municipal facilities, and amenities within those
facilities, after significant geographical, neighborhood and historical elements;
• Recognize significant contributions that organizations or individuals have made to the public life
and the well-being of the citizens of the City of Carlsbad;
• Provide guidance on how to apply for approval to name or rename parks, facilities, and amenities
within those facilities;
• Expand the current practice of naming parks to include all appropriate municipal facilities and
any amenities within a park or municipal facility.
PURPOSE;
To revise and establish the criteria and procedures for the naming rights of parks, municipal facilities,
and amenities within a park or municipal facilities in consideration of financial contributions or in
recognition of any significant contributions to the City of Carlsbad that it wishes to honor.
STATEMENT OF POLICY;
There are three types of naming situations this policy intends to address:
• The opening or reopening of parks, municipal facilities, and amenities within those facilities;
• Providing recognition of financial contributions to the City of Carlsbad;
• Honoring persons, organizations, corporations, or foundations in recognition for their significant
contributions to the City of Carlsbad.
Criteria for Naming Rights:
• Honors individuals, living or deceased, who have made a significant contribution to the City of
Carlsbad;
• Consistent with contribution level;
• Longstanding affiliation with the City; EXHIBIT 3
CITY OF CARLSBAD Page 2 of 4
Policy No. 48
COUNCIL POLICY STATEMENT Date Issued
Effective Date
General Subject: NAMING RIGHTS OF PARKS AND
MUNICIPAL FACILITIES Cancellation Date
Supersedes No.
Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities
Within Those Facilities
Copies to: City Council, City Manager, City Attorney, Department and Division Heads,
Employee Bulletin Boards, Press, File
• Provides a sense of place, continuity and belonging reflecting the geographic location,
community, neighborhood or street where the park, municipal facility or amenity within the
facility is located;
• Recognizes the historical and/or cultural significance of the area;
• Reflects unique characteristics of the site.
Names will not be chosen that:
• Cause confusion due to duplication or names sounding similar to existing locations within the
City of Carlsbad;
• Are the names of companies whose business is substantially derived from the sale of alcohol,
tobacco, firearms, pornography, and/or sexually explicit goods or services;
• Are discriminatory or derogatory considering race, gender, creed, religious or political affiliation,
or other similar factors;
• Recognize the birth, marriage or anniversary of specific individuals.
The City of Carlsbad reserves the right to reject or revoke naming rights opportunities by individuals,
groups, or organizations whose views or public statements do not promote the mission, norms and
values, or interests of the City.
Names of persons, organizations, corporations, or foundations will be considered when they have
made a significant contribution to the City of Carlsbad by:
• Enhancing the quality of life and well-being of the City and its Citizens;
• Contributing to the historical or cultural preservation of the City;
• Contributing toward the acquisition, development, or conveyance of land or building to the City;
• Exemplary or meritorious contributions to the City;
• A direct relationship or association that exists between a former place of residence of the person
or group and the parks, facilities, and amenities within those facilities to be named.
Where the name of an individual is recommended after an internal discussion, written consent shall be
obtained from the individual, their next of kin, or their estate prior to the City Council's public
consideration.
7
CITY OF CARLSBAD Page 3 of 4
Policy No. 48
COUNCIL POLICY STATEMENT Date Issued
Effective Date
General Subject: NAMING RIGHTS OF PARKS AND
MUNICIPAL FACILITIES Cancellation Date
Supersedes No.
Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities
Within Those Facilities
Copies to: City Council, City Manager, City Attorney, Department and Division Heads,
Employee Bulletin Boards, Press, File
Where the naming opportunity is the result of a financial contribution, the following factors must
be considered:
• The significance of the contribution made relative to the construction and operating costs of the
parks, municipal facilities, and amenities within those facilities;
• The cost of establishing the naming option (costs to be determined by the responsible Department
on an individual basis).
The duration of naming rights of parks, municipal facilities, and amenities within those facilities shall be
decided or negotiated on a case-by-case basis.
Naming rights of parks, municipal facilities, and amenities within those facilities may be renewed by
mutual agreement between all the parties.
Existing names will not be changed without consideration of the historical significance of the existing
name, the impact on the individual or organization previously named, the cost and impact of changing
existing signs, rebuilding community recognition and updating records (i.e. letterhead, databases, and
promotional materials).
Each naming right application will be considered on a case-by-case basis.
PROCEDURE;
Applicant(s) shall submit a written request for naming rights to the corresponding Department Director,
with justification to aid in considering the proposal. The proposed name shall be placed on the Board
and/or Commission agenda (if required), allowing appropriate time for review by the Board and/or
Commission and subcommittee if necessary, and to publicize and receive input from the public at the
Board and/or Commission meeting. The Board and/or Commission's recommendation will be forwarded
to the City Council for their determination of the official name.
In the case of City-sponsored support groups raising funds on behalf of the City (i.e. Friends of the
Library and/or Friends of Carrillo Ranch), it will be necessary to establish naming rights gift levels prior
to soliciting gifts and offering naming rights to prospective donors. No final commitment to name a park,
municipal facility or amenity within the facility can be made to a potential donor without the appropriate
CITY OF CARLSBAD Page 4 of 4
Policy No. 48
COUNCIL POLICY STATEMENT Date Issued
Effective Date
General Subject: NAMING RIGHTS OF PARKS AND
MUNICIPAL FACILITIES Cancellation Date
Supersedes No.
Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities
Within Those Facilities
Copies to: City Council, City Manager, City Attorney, Department and Division Heads,
Employee Bulletin Boards, Press, File
approvals as outlined within this policy. The support groups will first establish recommended gift levels
for naming rights. The recommended gift levels will then be submitted to the corresponding Department
Director for its review and then submitted to the corresponding Board and/or Commission. The Board
and/or Commission's recommendation on the gift levels will then be forwarded to the City Council for
its final approval prior to the support group soliciting donations for naming rights.