HomeMy WebLinkAbout2008-09-09; City Council; 19550; Receipt and Appropriation of Donation with Naming Rights for Tennis Court in Poinsettia ParkCITY OF CARLSBAD - AGENDA BILL
AB# 19,550
MTG. 09/09/08
DEPT. REC
RECEIPT AND APPROPRIATION OF
DONATION WITH NAMING RIGHTS FOR
A TENNIS COURT IN POINSETTIA PARK
DEPT. HEAD
CITY ATTY.
CITY MGR.
RECOMMENDED ACTION:
Adopt Resolution No. 2008-237 receiving and accepting a $15,000 donation and
directing the appropriation of the donation in association with the naming of a tennis court as "The
Glenda Hasselo Tennis Court" at a new tennis court in Poinsettia Park.
ITEM EXPLANATION:
In June 2007 the Recreation Department was contacted by Joni Miringoff on behalf of the North
County Junior Tennis Patrons. The members of this group would like to propose to the City of
Carlsbad a donation plan. This donation plan includes a $15,000 donation with a naming rights
request in the honor of Glenda Hasselo at one of the new tennis courts currently being constructed at
Poinsettia Park. Glenda's name has been selected based on the alignment of her passion for
helping the community and the Recreation Department's strategic goals. In the late 1980's Glenda
worked to develop the North County Tennis Patrons to the organization it is today. She created a fun
and affordable atmosphere for youth to learn about the importance of sportsmanship when
participating in tennis activities.
Poinsettia Park currently has three tennis courts. Council authorized staff to proceed with the
construction of seven additional tennis courts currently under construction and anticipated to be
completed in the summer of 2008. (Exhibit 2)
In order to process this donation proposal from the North County Junior Tennis Patrons, staff is
following the criteria listed in Council Policy 48: Naming Rights of Parks and Municipal Facilities.
(Exhibit 3) This policy addresses how to recognize significant contributions that organizations or
individuals have made to the public life and well-being of the citizens of the City of Carlsbad. It also
provides guidance on how to apply for approval to name or rename parks, facilities, and amenities
within those facilities.
DEPARTMENT CONTACT: Lolly Sangster 760-434-2860 lsang@ci.carlsbad.ca.us
FOR CITY CLERKS USE ONLY.
COUNCIL ACTION: APPROVED
DENIED
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During the Parks & Recreation Commission meeting on February 4, 2008, the Commission
reviewed the six naming rights criteria listed in Council Policy 48.
1. The request honors individuals, living or deceased, who have made a
significant contribution to the City of Carlsbad.
2. The donation amount is consistent with the contribution level.
3. The requested person had a longstanding affiliation with the City.
4. The name provides a sense of place, continuity and belonging reflecting the
geographic location, community, neighborhood or street where the park, municipality
or amenity within the facility is located.
5. The name recognizes the historical and/or cultural significance of the area.
6. The name reflects unique characteristics of the site.
The first three criteria listed within the six naming rights criteria directly relate to this request.
1. The request honors individuals, living or deceased, who have made a significant contribution to
the City of Carlsbad.
Glenda Hasselo has made a significant contribution to the City of Carlsbad during her work with
the North County Tennis Patrons.
2. The donation amount is consistent with the contribution level.
The value of a naming right opportunity for a tennis court was determined based on staff research
and the advice of a fund raising professional. The fund raising professional surveyed tennis
facilities within San Diego County as well as other cities within the State of California. A broad
range of valuation between $5,000 and $50,000 was identified for similar naming rights
opportunities. The range is based on the location of the court and how it is packaged with other
amenities. The selection of the dollar amount is important because it establishes a reasonable
value for other tennis court donations. Based on staff research, the donation amount is consistent
with the contribution level because it is within the low range of similar tennis court naming right
donations. In addition, the North County Tennis Patrons will be working with other groups
including the City to help support ongoing tennis programs for youth in the future.
3. The requested person had a longstanding affiliation with the City.
Finally, Glenda Hesselo did have a longstanding affiliation with the City. She was a Carlsbad
resident for more than 50 years. The organization where she volunteered, the North County
Tennis Patrons, has been based in Carlsbad for over 40 years.
PageS
PARKS & RECREATION COMMISSION ACTION:
The Parks and Recreation Commission members unanimously recommended acceptance of this
donation for naming rights to the City Council. The naming right will be for one of the new tennis
courts under construction at Poinsettia Park. The specific court is yet to be determined.
FISCAL IMPACT:
The Recreation Department requests that Council receive the cash donation totaling $15,000 which
will allow for a naming rights opportunity at a new tennis court in Poinsettia Park. Funds to be
deposited in the General Fund.
The exact type of sign is yet to be determined. Several unique options are being considered to
symbolize the sport of tennis. The sign will be paid for by the donor in addition to the $15,000
naming rights contribution.
ENVIRONMENTAL IMPACT:
Pursuant to Public Resources Code section 21065 and CEQA Guidelines section 15378, this action
does not constitute a "project" within the meaning of CEQA and therefore, does not require an
environmental review.
EXHIBITS:
1. Resolution No. 2008-237 , receiving and appropriating the $15,000
donation for the naming rights opportunity at a Poinsettia Park Tennis Court.
2. Poinsettia Park Community Master Plan
3. Council Policy 48: Naming Rights of Parks and Municipal Facilities
1 RESOLUTION NO. 2008-237
2 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CARLSBAD, CALIFORNIA, RECEIVING AND
3 APPROPRIATING A DONATION FOR NAMING RIGHTS
4 AT A TENNIS COURT IN POINSETTIA PARK.
5
WHEREAS, the City Council of Carlsbad, California wishes to accept a $15,000
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cash donation from the North County Junior Tennis Patrons for naming rights to name a
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new tennis court in Poinsettia Park "The Glenda Hasselo Tennis Court" to recognize8
Glenda Hasselo for her contributions to the City of Carlsbad; and
10 WHEREAS, on February 4, 2008 the Parks and Recreation Commission
11 recommended receipt of this $15,000 donation with a naming rights to name a new
12 tennis court in Poinsettia Park "The Glenda Hasselo Tennis Court."
13 NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of
14 Carlsbad, California, as follows:
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1. That the above recitations are true and correct.
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2. That the City Council does hereby accept the cash donation in the amount
of $15,000 for naming rights to name a new tennis court in Poinsettia Park
19 "The Glenda Hasselo Tennis Court".
20 3. That funds be deposited in the General Fund.
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PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council
of the City of Carlsbad on the 9th day of September, 2008, by the following vote to wit:
AYES: Council Members Lewis, Kulchin, Hall, Packard and Nygaard.
NOES: None.
ABSENT: None.
CL/KH3E AlCWlS, Mayor
ATTEST:
1Ctf^-s^
M. WQ^TCity Clerk
EXHIBIT 2
7 New Tennis Courts
under construction. Final location of
recognition plaque yet to be determined.
TECHNICAL PLAN A2
ALTA MIRA PARK
CITY OF CARLSBAD. CALIF-CRN
1MB DIKE PARTNERSHIP /
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CITY OF CARLSBAD Page 1 of 4
Policy No. 48
COUNCIL POLICY STATEMENT Date Issued 01/16/0?
Effective Date 01/16/07
General Subject: NAMING RIGHTS OF PARKS AND
MUNICIPAL FACILITIES Cancellation Date
Supersedes No.
Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities
Within Those Facilities
Copies to: City Council, City Manager, City Attorney, Department and Division Heads,
Employee Bulletin Boards, Press, File
BACKGROUND:
The intent of this policy is to:
• Confirm the current practice of naming parks, municipal facilities, and amenities within those
facilities, after significant geographical, neighborhood and historical elements;
• Recognize significant contributions that organizations or individuals have made to the public life
and the well-being of the citizens of the City of Carlsbad;
• Provide guidance on how to apply for approval to name or rename parks, facilities, and amenities
within those facilities;
• Expand the current practice of naming parks to include all appropriate municipal facilities and
any amenities within a park or municipal facility.
PURPOSE;
To revise and establish the criteria and procedures for the naming rights of parks, municipal facilities,
and amenities within a park or municipal facilities in consideration of financial contributions or in
recognition of any significant contributions to the City of Carlsbad that it wishes to honor.
STATEMENT OF POLICY;
There are three types of naming situations this policy intends to address:
• The opening or reopening of parks, municipal facilities, and amenities within those facilities;
• Providing recognition of financial contributions to the City of Carlsbad;
• Honoring persons, organizations, corporations, or foundations in recognition for their significant
contributions to the City of Carlsbad.
Criteria for Naming Rights:
• Honors individuals, living or deceased, who have made a significant contribution to the City of
Carlsbad;
• Consistent with contribution level;
• Longstanding affiliation with the City;
CITY OF CARLSBAD Page 2 of 4
Policy No. 48
COUNCIL POLICY STATEMENT Date Issued 01 /16/Q7
Effective Date m
General Subject: NAMING RIGHTS OF PARKS AND
MUNICIPAL FACILITIES Cancellation Date
Supersedes No.
Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities
Within Those Facilities
Copies to: City Council, City Manager, City Attorney, Department and Division Heads,
Employee Bulletin Boards, Press, File
• Provides a sense of place, continuity and belonging reflecting the geographic location,
community, neighborhood or street where the park, municipal facility or amenity within the
facility is located;
• Recognizes the historical and/or cultural significance of the area;
• Reflects unique characteristics of the site.
Names will not be chosen that:
• Cause confusion due to duplication or names sounding similar to existing locations within the
City of Carlsbad;
• Are the names of companies whose business is substantially derived from the sale of alcohol,
tobacco, firearms, pornography, and/or sexually explicit goods or services;
• Are discriminatory or derogatory considering race, gender, creed, religious or political affiliation,
or other similar factors;
• Recognize the birth, marriage or anniversary of specific individuals.
The City of Carlsbad reserves the right to reject or revoke naming rights opportunities by individuals,
groups, or organizations whose views or public statements do not promote the mission, norms and
values, or interests of the City.
Names of persons, organizations, corporations, or foundations will be considered when they have
made a significant contribution to the City of Carlsbad by:
• Enhancing the quality of life and well-being of the City and its Citizens;
• Contributing to the historical or cultural preservation of the City;
• Contributing toward the acquisition, development, or conveyance of land or building to the City;
• Exemplary or meritorious contributions to the City;
• A direct relationship or association that exists between a former place of residence of the person
or group and the parks, facilities, and amenities within those facilities to be named.
Where the name of an individual is recommended after an internal discussion, written consent shall be
obtained from the individual, their next of kin, or their estate prior to the City Council's public
consideration.
CITY OF CARLSBAD Page 3 of 4
Policy No. 48
COUNCIL POLICY STATEMENT Date Issued 01/16/07
Effective Date 01/16/07
General Subject: NAMING RIGHTS OF PARKS AND
MUNICIPAL FACILITIES Cancellation Date
Supersedes No.
Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities
Within Those Facilities
Copies to: City Council, City Manager, City Attorney, Department and Division Heads,
Employee Bulletin Boards, Press, File
Where the naming opportunity is the result of a financial contribution, the following factors must
be considered:
• The significance of the contribution made relative to the construction and operating costs of the
parks, municipal facilities, and amenities within those facilities;
• The cost of establishing the naming option (costs to be determined by the responsible Department
on an individual basis).
The duration of naming rights of parks, municipal facilities, and amenities within those facilities shall be
decided or negotiated on a case-by-case basis.
Naming rights of parks, municipal facilities, and amenities within those facilities may be renewed by
mutual agreement between all the parties.
Existing names will not be changed without consideration of the historical significance of the existing
name, the impact on the individual or organization previously named, the cost and impact of changing
existing signs, rebuilding community recognition and updating records (i.e. letterhead, databases, and
promotional materials).
Each naming right application will be considered on a case-by-case basis.
PROCEDURE:
Applicant(s) shall submit a written request for naming rights to the corresponding Department Director,
with justification to aid in considering the proposal. The proposed name shall be placed on the Board
and/or Commission agenda (if required), allowing appropriate time for review by the Board and/or
Commission and subcommittee if necessary, and to publicize and receive input from the public at the
Board and/or Commission meeting. The Board and/or Commission's recommendation will be forwarded
to the City Council for their determination of the official name.
In the case of City-sponsored support groups raising funds on behalf of the City (i.e. Friends of the
Library and/or Friends of Carrillo Ranch), it will be necessary to establish naming rights gift levels prior
to soliciting gifts and offering naming rights to prospective donors. No final commitment to name a park,
municipal facility or amenity within the facility can be made to a potential donor without the appropriate
CITY OF CARLSBAD Page 4 of 4
Policy No. 48
COUNCIL POLICY STATEMENT Date Issued m
Effective Date 01/16/07
General Subject: NAMING RIGHTS OF PARKS AND
MUNICIPAL FACILITIES Cancellation Date _
Supersedes No. _
Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities
Within Those Facilities
Copies to: City Council, City Manager, City Attorney, Department and Division Heads,
Employee Bulletin Boards, Press, File
approvals as outlined within this policy. The support groups will first establish recommended gift levels
for naming rights. The recommended gift levels will then be submitted to the corresponding Department
Director for its review and then submitted to the corresponding Board and/or Commission. The Board
and/or Commission's recommendation on the gift levels will then be forwarded to the City Council for
its final approval prior to the support group soliciting donations for naming rights.
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