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AB# 19.975
MTG. 09/22/09
DEPT. CM
NORTH COUNTY TRANSIT DISTRICT
MOBILITY PLAN STUDY
DEPT. HEAD(ijftP
CITY ATTY. <jg?
CITYMGR. (AA^
RECOMMENDED ACTION:
To receive a presentation from North County Transit District (NCTD) regarding the Mobility
Plan study.
ITEM EXPLANATION:
NCTD, the public transportation provider for North San Diego County is implementing a
comprehensive review of transit services to redefine how mobility is delivered to North
County. The District will provide an overview of the Mobility Plan study.
FISCAL IMPACT:
None.
EXHIBIT:
1. July 24, 2009 letter from NCTD Chairman Bob Campbell to City Manager.
DEPARTMENT CONTACT: Sheila R. Cobian (760) 434-2959, sheila.cobian@carlsbadca.gov
FOR CITY CLERKS USE ONLY.
COUNCIL ACTION: APPROVED
DENIED
CONTINUED
WITHDRAWN
AMENDED
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CONTINUED TO DATE SPECIFIC
CONTINUED TO DATE UNKNOWN
RETURNED TO STAFF
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C T D
y Manager's Office
"ft of Carlsbad
July 24, 2009
Ms. Lisa Hildabrand
City Manager
City of Carlsbad
1200 Carlsbad Village Drive
Carlsbad, CA 92008
Subject: North County Transit District (NCTD) Mobility Plan - Request to Present
Dear Ms. Hjji
A comprehensive review of NCTD transit service is critical in redefining how we will
deliver mobility to North County. The Mobility Plan study will result in major changes in
the service NCTD provides, and the input from Carlsbad plays an important role in our
analysis. NCTD aims to involve our district cities and your constituents in the
participation process.
In my capacity as Chair of the North County Transit District Board of Directors, I am
respectfully requesting that NCTD staff be scheduled to present information regarding
the NCTD Mobility Plan to the Carlsbad City Council members. Although Carlsbad has
designated representatives for the formal Leadership and Technical groups providing
input to the Mobility Plan, we would welcome the opportunity to address the council as a
group.
We appreciate your assistance in getting the NCTD Mobility Plan placed on a council
meeting agenda very soon. Please contact Phyllis Hall at phall@nctd.org or (760) 966-
6602 to arrange for the presentation.
Sincerely,
Campbell
Chairman
cc: Mayor Bud Lewis
Council Member Mark Packard
NORTH COUNTY TRANSIT DISTRICT
810 Mission Avenue, Oceonside, CA 92054-2825
760-967-2828
NCTD Mobility Plan
Study Introduction
City of Carlsbad
September 22, 2009
NCTD Leadership
Governed by a board of elected officials
Vista –Council Member Bob Campbell, Board Chairman
San Marcos –Council Member Chris Orlando, Vice-Chairman
Carlsbad –Council Member Mark Packard
Del Mar –Council Member Carl Hilliard
Encinitas –Mayor Jerome Stocks
Escondido –Council Member Sam Abed
Oceanside –Council Member Rocky Chavez
Solana Beach –Council Member Dave Roberts
SD County, 5th District –Supervisor Bill Horn
About NCTD
NCTD service area is over 1,000 square miles
NCTD offers an integrated network of public
transit services
COASTER
COASTER
SPRINTER
COASTER
SPRINTER
BREEZE
NCTD ridership in FY2009
12.6 million passenger boardings
BREEZE –8.8 million
SPRINTER –2.2 million
COASTER –1.5 million
NCTD service in Carlsbad
Current BREEZE routes include 101, 302, 309, 321,
325, 444/445 and COASTER
BREEZE provides access to Carlsbad Village,
LEGOLAND, Westfield Shoppingtown Plaza Camino
Real and Carlsbad Business Parks
2 COASTER stops provides connectivity to the
SPRINTER and other long distance transit
(METROLINK, AMTRAK)
NCTD is about to change
Transit operators are facing significant financial challenges over
the next 5 years and beyond
SPRINTER and reconfigured BREEZE service warrants initial
review, last major redesign was 7 years ago
NCTD Board initiated the Mobility Plan study in Spring of 2009
with a stated vision to:
“Create a sustainable plan that grows ridership and revenue through an introduction of
innovative transit services, collaborative partnerships and re-evaluation of service
connections to BRT and interregional services”
Goals
Increase ridership and revenue
Support robust economic activity, comprehensive
land use and increased mobility
Protect our environment and enhance quality of life
Objectives
Reshape the way NCTD provides its services
Build on existing services (COASTER, SPRINTER)
Introduce market-focused innovative transit services
Include Bus Rapid Transit (BRT) initiatives where appropriate
Develop community shuttle partnerships
Develop options for a more effective and efficient transit
network
Meet both North County travel needs and key regional connections
Prioritize service for key corridors (bus and rail)
Recognize the differing needs of each community
Strategic approach
Comprehensive analysis of key demographic indicators and
transit system performance
Coordinate with SANDAG and NC cities’ planning efforts
2050 Long Range Transportation Plan
City Master Plans (redevelopment, traffic, land use, etc.)
Create partnerships to maximize public benefit
Public participation & collaboration
Our bottom line
We want to develop strong partnerships
with businesses, government organizations,
customers and potential customers as we
develop plans for the future.
We’re asking lots of questions:
What changes in NCTD services could be made to
better serve your constituents?
What are the key attributes that would encourage your
constituents to use transit?
What areas should we build on/modify?
What mobility needs should be the priority for transit
service given limited funds?
What kind of partnership opportunities would your
organization support?
Involvement
Key Group workshops –Leadership/Policy,
Business Subcommittee, Technical, Operations,
Rail
Public workshops
Community outreach/presentations
Electronic surveys
Study timeline
Collection of data, research -summer & fall
Outreach and surveys -summer & fall
Formal meetings with key groups-summer, fall
and winter
1st meeting -introduce study and gather input
2nd meeting -review research, gather additional input
3rd meeting –present proposed service plans
Finalized plan to approve-spring 2010
Visit www.GoNCTD.com (click on Mobility Plan link) to learn how to participate in public workshops and surveys
Questions?
Contact:
Julie Austin
Director of Policy & Strategic Planning
(760) 966-6651
jaustin@nctd.org
Thank you.