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2010-04-27; City Council; 20217 part 2; Presentation Use of 405 Oak Av Property
Carlsbad Village Association Proposal Carlsbad Village Skateboard Museum and Urban Art Center Presented to City of Carlsbad Housing and Redevelopment Office January 28, 2010 Carltbad Village fluociation experience Ihe village" Dear City Staff, Recently the Carlsbad Village Association has been developing an idea to convert the Oak Street maintenance yard into the world's first Non-Profit Skateboard Museum and Urban Art Center. The idea is a multi-faceted one meant to engage our youth population, their parents and tourists from around the country to Experience the history of Carlsbad in a new way. Through a collaboration of the skateboarding culture and the emerging art movement, this museum complex will be catalyst for community growth in the south state street region and the city at large. This unique and one of a kind museum will work to invigorate the Village, boost tourism, increase the tax base and bring international recognition to Carlsbad, all with no investment from the City of Carlsbad. Why a Skate Museum & Urban Art? Carlsbad was the home of the world's first skate park which was built in 1976, near the former Carlsbad Raceway. The term "skate park" was literally coined in Carlsbad. Our city's place in the history of the skateboarding culture is literally cemented. Because of this, Carlsbad, and the Tri-City area is home to many professional and semi-professional skaters, media outlets and skate-related manufacturers. Because Carlsbad is at the epicenter of the skateboarding world, a museum dedicated to its history and art seems an obvious fit. After just a few preliminary conversations and phone calls we have seen a huge amount of community support for the idea. Already we have the interest and a show of support from the Tony Hawk Foundation which has raised over 3 million dollars to fund skate parks in low income areas. We believe that there would be great financial support for this project from the private donors and local corporate sponsors. The excitement at the prospect of this idea is electric and calls of support are coming in with little solicitation. Site View Based on the current layout of the space, we see the usage of the space, with no build- out whatsoever, could accommodate the following uses: • 2 Buildings (Main Building facing Oak and the central building to the east of the property) would serve as the museum; home to curated shows, which would focus on the history and culture of skateboarding. • Central building would serve as the Education and Learning Center • Building in far south end would serve as an Urban Arts Center • Remaining lots would be used to create a mini-skate park Programming In the first 3 years we plan to accomplish the following: • Establish a permanent collection of skateboarding memorabilia, focusing initially on the role of Carlsbad in the industry and culture • Curate 4-6 travelling shows showcasing the History of Skateboarding • Create an Urban Art Center, with teaching artists, traveling Urban Art shows, and feature shows of professional urban artists • Create an educational program which would provide courses in Safety, the business of skateboarding, lessons with pros and semi-pros, sports photography, graphic design, etc. • Create a series of monthly youth oriented activities to engage our local kids in safe, community interaction (i.e. Movie nights. Community Skate Days, Meet the Pros, tournaments, concerts, etc.) • Open the museum complex to tourists 6 days a week Tuesday - Sunday Potential Partners In discussing how this project could serve and be served by this community, we believe that a public/private partnership is paramount to its success. We see as potential partners, first and foremost, the City of Carlsbad, Housing and Redevelopment, Cultural Arts Office, and Parks and Recreation. We also see great potential with groups such as Boys and Girls Clubs of Carlsbad, The Senior Center, Barrio leadership, VisitCarlsbad, Carlsbad Chamber of Commerce as well as local businesses that will benefit from the increased population in the Village. Private partnerships with skateboarding industry leaders will fund the initial project. With support of non-profit groups like The Tony Hawk Foundation and Tri-City based industry leaders, we believe we will be able to raise the needed funds to support the initial build- out and operational costs. Why this location and why now? Over the course of the past several years the topics of a Village skate park, a Skateboard Museum, and an art and entertainment center, have been discussed many times and in many different groups. It seems to us that the time has come and we may actually have the perfect location in the Village. The Oak Street yard offers many amenities that seem to be perfect for this type of project. Existing buildings that can be kept intact and with minor capital improvements can accommodate a plethora of activities. The lot itself is large enough to house a small but effective skate venue, which while in the Village area, will be off major thoroughfares and prevent illegal skating activity on the streets of Carlsbad Village. Set in a largely industrial part of the Village and next to the; train tracks eliminates residential noise complaints. With the pending Safety Center expansion, the current skate park will, in the near future, be closed. Parks and Recreation is currently looking for a new location for a skate park and has until now been able to find an adequate location in the Village. We believe this location may be the answer. The Village and Beyond The skateboarding culture is so much a part of Carlsbad's history and the Village is a central location for skaters to gather. Without a proper place to practice and hone their skills they often take to the street, even with the threat of citations. This is problematic to business in the Village, however providing a skate park would take the kids off the street, bring their parents to the Village to shop, eat, and maybe even catch a play. All of which support business in the Village. Another positive offshoot from this project is the effect it could have on tourism. With national media outlets such as ESPN and Fuel TV eager to air interesting stories on Skateboarding, local professionals we spoke? to all agree the national media would be exceptionally excited about a Skateboarding Museum in Carlsbad. On a personal note, I am very excited about this idea and hope that you will consider these initial proposals as you plan the conversion of the Oak Street property. As you go forward I would love the opportunity to attend committee meetings and further discuss this possibility. While the proposal outlined above is in its infancy, I believe that there is a real interest in the community. I have already received unsolicited calls from the Tony Hawk Foundation, and have talked to several people in the art, business and skateboarding community that think this is an exciting and necessary addition to the Village. Thank you so much for all you do to make the Village a place to F-xperience. I look forward to our continued partnership. Best regards, Robin Young Executive Director Carlsbad Village Association Category STAFFING Skate Museum Action Art Center Budget Annual Cost Executive Director Museum sitter/receptionist Curator Special Events Manager Education Manager Development Marketing/Promotion Payroll Taxes Payroll Fees Benefits Health Insurance Strategic planning, program development, large donations, board relations, community relations, business development, organization $25,000.00 management, HR Admin asst, volunteers, clerical, general office support, decent $23,000.00 scheduling Museum Permanent Collect, Museum Traveling Shows, Urban Art Center, $40,000.00 Paper-writing Scheduling, Skatepark Management, Organize After Dark Events, Bi- $30,000.00 annual Special Events education programming, school $30,000.00 liason, course scheduling, admissions Fundraising, grant-writing, $40,000.00 sponsorships, individual donations Place ads, web content, graphic $25,000.00 design $213,000.00 $44,730.00 $750.00 $28,000.00 PROGRAMMING MUSEUM Museum Permanent Collection Marketing Materials Lighting Exhibit Collateral Professional Art Hanger Open Temporary Display Marketing Materials Lighting Exhibit Collateral Professional Art Hanger Quarterly "After Dark" Party Liquor Food Entertainment Paper Goods/Serving, etc. $3,000.00 $500.00 $1,200.00 $1,000.00 $6,000.00 $500.00 $1,200.00 $2,000.00 $1,400.00 $1,400.00 $2,000.00 $1,000.00 Skate Museum Action Art Center Budget Marketing Collateral $2,000.00 EDUCATION Safety Classes Marketing $1,500.00 Instructor $1,200.00 Summer Skate Camp - 4 weeks Marketing $2,000.00 Instructors $1,500.00 Food/Drinks/Snacks $1,000.00 Adult Classes - 2 classes Marketing $1,000.00 Instructors $1,000.00 Art of Skateboarding - Video/Photography Marketing $1,000.00 Instructor $1,000.00 Urban Art Classes Marketing $1,000.00 Instructors $1,000.00 URBAN ART CENTER Quarterly Rotating Urban Art Show Art Hanger $1,000.00 Marketing $1,000.00 Fixtures $500.00 Lighting $500.00 2 Local Artists in Residence $1,000.00 Multi-Media Center Video Content $1,000.00 Marketing $1,000.00 SKATE PARK Operations - Open 6 days per week Lifeguard $37,440.00 Security $14,400.00 Inventory $10,000.00 Vending Machine Inventory $3,000.00 Bi-Annual Special Events Food $1,000.00 Marketing $2,000.00 Ramps $5,000.00 Musicians $4,000.00 ADMIN BUILDING Security EMT Staging Skate Museum Action Art Center Budget $5,440.00 $5,440.00 $4,000.00 Monthly Youth Jam Session Admin & Supplies Insurance Property Liability Theft Travel Staff Education Utilities Telephone Lights Cable Trash Water Maintenance Cleaning Alarm System $5,000.00 $8,000.00 $3,000.00 $5,000.00 $2,000.00 $3,000.00 $8,000.00 $2,400.00 $4,000.00 $2,000.00 $10,000.00 $5,000.00 $1,500.00 DEVELOPMENT Institutional Marketing Website Fundraising Materials Print Collateral Press Kits Advertising Printable Graphics Promotionals REVENUE Earned Revenue Museum Admission Skatepark Club Membership Safety Class Skateboard Summer Camp Adult Class Art of Skatebaording Urban Art Class Bi-Annual Special Event After Dark Parties $5,000.00 $5,000.00 $5,000.00 $1,200.00 $20,000.00 $10,000.00 $5,000.00 $530,700.00 $9,125.00 Suggested Donation $5 $2,500.00 $5 annual membership required 1 day 4 hour, 12 times per year - 8 $4,800.00 kids average $12,000.00 $3,600.00 6 classes, $10/class, 2 times per year $12,000.00 $3,600.00 $40,000.00 $15,000.00 Skate Museum Action Art Center Budget Vending Machines $10,000.00 Pro Shop $25,000.00 Resident Artists $9,600.00 $147,225.00 Contributed Revenue Skatepark Sponsorships $200,000.00 Event Sponsorships $50,000.00 Individual Donations $100,000.00 Operating Grants $40,000.00 $537,225.00 Skate Museum Action Art Center Initial Capital Investment Exterior Paint $ 10,000.00 Landscaping/cleanup $ 10,000.00 ADA Accessability $ 50,000.00 Lighting $ 40,000.00 Interior Building 1 $ 20,000.00 Interior Building 2 $ 20,000.00 Interior Building 3 $ 20,000.00 Interior Building 4 $ 20,000.00 Education Equipment $ 25,000.00 Furnishings $ 10,000.00 Skate Park $250,000.00 Building reserve $ 50,000.00 Contingency $ 75,000.00 $600,000.00 v*.TONY HAWK Robin Young Carlsbad Village Association 2579 #B State ST Carlsbad, CA 92008 25 January 2010 Hi Robin. Nice to speak with you today. I welcome the news that Carlsbad—or at least the merchants—have taken the needs of local youth to heart, and are pursuing a public skatepark to accommodate them. The Village area is so much more accessible than the Safety Center location, and we've seen skateparks in tourist areas become a draw for families looking for such opportunities for their young skaters (in addition to the usual sun and fun). The Tony Hawk Foundation was established in 2002 to assist cities and community groups in their pursuit of free public skateparks. We offer guidance and what we call technical assistance to ensure they achieve the best skatepark possible, and we also have a grant program for skateparks in low- income areas. Details about that, and other information about our work, can be found on our Web site at www.tonyhawkfoundation.org. I look forward to speaking with you more about your plans. In the meantime, I hope the enclosed materials will help you better understand the skatepark-development process. As questions arise, please let us know. Best Regards, Miki Vuckovich Executive Director Tony Hawk Foundation miki@tonyhawkfoundation.org 1 611 -A S. MELROSE DRIVE #36O • VISTA, CA • 92O81 • P: 760.477.2479 • F: 760.477.2474 \ SNO . """"^ TYPICAL "" /LLC *w To Whom It May Concern, SNO Typical LLC would like to extend our support in the Carlsbad Village Skateboarding Museum & Action Art Center. With the growth of action sports this center will be a vital tool for the youth in the residential and sport community. As an action sports nutrition company we understand the importance of a positive message not only for seasoned athletes but for the beginners as well. I am proud to be part of an industry that prides it's self on giving back without a financial motives but simply to ensure growth for generations to come. It's rare to step onto a field and see a pro athlete there to share their passion and knowledge of what they do. Though it is common to find action sports pro athletes in skate parks, mountain side, or hitting the waves ready and willing to share what they love. The youth of action sports would greatly benefit from this center not only to see where we come from but to be inspired to show us where we will go. Thank You for your time. Natalie Tropeano SNO Typical LLC -Founder- uo:oia Speaking on behalf of Ofie Escobedo, who lives at 1611 James Drive and Connie Trejo who lives at 3383 Adams Drive and who own Lola's Market and Deli at 3292 Roosevelt Street. I am sony that I cannot be here tonight to support the skate park and skate museum for our young people of Carlsbad. Our family' s business has been in Carlsbad since 1943. We have seen the city grow, we have seen many of our young people grow, mature and prosper, we have also seen many that have fallen along the way and ruined their lives. We have a special place in our hearts for these young ones and are involved in many of the organizations that help guide them in the right direction. Carlsbad needs to do more to help our children and what better way than to give them a home that they can call their own. A Skate park and museum. A park that is artfully designed and properly managed can be an asset to our Village area. The location is ideal, far from the residential and near enough to the downtown village. Carlsbad is well known throughout the country and what better way to attract parents with young children to our downtown area. We say ** Give our young folks the opportunity to show they can be respectful and responsible, give them a stake in our community". ~L .PVC -foe? Deaf of Co<4hC.\, \. of people SKaVe * $K«fefariC If -of 4foJ <&V\ <J Vot>'K^f-e i Sl(\ahc J •/SVA \-^e- rer & "tot-- i\/ou sVioujj ix'^n : i to C1 05C SM?-d P^rK m C V -^> t\ '" t'\n« ome - Kc. o Carlsbad High School 3557 Lancer Way, Carlsbad, California 92008 (760)331-5100 FAX (760) 729-6830 www.carlsbadhigh.com April 22, 2010, To Whom It May Concern: I would like to take the time to express how great and beneficial it would be to have a skatepark and museum located in the heart of our beautiful town. Having grown up in Carlsbad and working in the athletic department at CHS for the past 5 years which includes overseeing the Skate Physical Education course, I can honestly say that skating and its ancillary activities are a large part of the culture here in Carlsbad. Building a venue for these kids would show the youth here in Carlsbad that we do care about them. It would provide an outlet for these young men and women to exercise daily. Numerous studies have proven that being involved in activities and athletics creates better students and better citizens. Skateboarding and art are no different than football or baseball. A much larger percentage of our kids are involved with the latter rather than the typical youth sports that wre continuously build venues for. The idea of building a museum to go along with this project is genius. I have a 16year old son, who does not skate but is an avid artist, musician and break dancer. He is a great kid who does not fit the typical mold of student-athlete at the high school. He is a good student who obeys rules but lives for the times when he can get together with his buddies to dance and create art and music. To provide a venue for "Ryan" and kids like him would be unprecedented. We spend so much time building ball fields, parks and gymnasiums that we forget that the majority of kids do not play these sports. I implore of the city and the board to do what is best and right for the kids of this great town and build a skate park and museum so that they can have a wonderful place to enjoy life the way that interests them. Kindest Regards, Chris Greene Athletic Director Carlsbad High School 760-331-5179 Dear City Council Members: I would like to express my support of the skate park, museum and arts center proposal being presented tonight at the City Council meeting. As you know, Carlsbad is rich in skate history and abundant with kids that love to skate. I feel the park and museum would be an excellent addition to the culture of the city and would provide a fun and safe venue for kids of all ages to show off their skating talent, learn to skate, and to share their art and musical talents. I also feel it would be well received by visitors to the Village and help bring more vibrance and character to our city. I feel the proposed location is ideal as it is both close to the beach/skater community as well as just a stone's throw away from the Boys and Girls Club which would give the kids that frequent the club another positive place to spend their time. I sincerely hope you will give your support to this venue as it can only be a win-win situation for the city and the community. Thank you. Sincerely, Mary Jacobson Owner, Beach City Smoothies 594 Carlsbad Village Drive (and long time Carlsbad resident of 3462 Garfield St) Dear City Council of Carlsbad, This short letter is to let you know I and my cohorts here at www.skatewhat.com support this project of skatepark/musuem-Art center. I, myself (John Hughes) have been skate boarding the streets of Carlsbad since 1973.1 skated the first concrete skate park of the world in 1975 right here in Carlsbad. I founded one of the great skateboard wheel company's of the 1970's (U.F.O.) in Carlsbad 1976. I do everything I can for the kids of our great city and think this is one of the BEST PLANS I have ever seen in our city. This project would show the world that we (Carlsbad) are proud to be a leader. Respectfully, John Hughes... John Hughes Skatewhat #403 300 Carlsbad VLG.DR. - Suite #108A Carlsbad, California 92008 Cell Phone: 760-212-6588 E-mail: john@skatewhat.com Web Site: http://www.skatewhat.com Chuck Ludwig 4638 Coralwood Cir Carlsbad CA 92008 To the member's of the Carlsbad City Council 03/30/10 and others who may be concerned When I heard about the plan to build a skatepark, skateboarding museum and action art's center in downtown Carlsbad I thought what a great idea. I've been to the one out at the Carlsbad Safety Center which is a nice facility but thought why did they put it way out here where it's hard for kid's to get to unless their parent's drive them out there or they take the bus or walk. A skatepark in the downtown area would be a lot easier and a lot safer for kid's to get to and if their parent's drive them down they might hang around maybe do some shopping or go get a coffee and become more aware of what downtown Carlsbad has to offer. And adding an action art's center where people can leam to shoot and edit their own video's or shoot arhd photo shop their picture's of them skating or draw or paint or just be creative in some way and having a place where that could happen another great idea. Who knows maybe the next Warren Miller might be discovered there. And what a better way to honor the history of skateboarding in Carlsbad then with a museum showing how much influence this town's skater's had and still have on what skateboarding is today. People can find out fact's like Carlsbad had the first skatepark ever built. Some of the world's first skate pro's have and still do live here. The park could also bring people from the surrounding communities into town and possible business to the area merchant's . There's already people on the Carlsbad Skatepark facebook page talking about coming to Carlsbad to skate the park if it's built. So it's more than just local people who are stoked about this idea. Thank you for your time. Chuck Ludwig TO: Carlsbad Village Association RE: CARLSBAD VILLAGE SKATE PARK/MUSEUM/ACTION ARTS CENTER DATE: 4/7/10 My son has been going around town collecting signatures and letters, he will be bring them to the meeting on Thursday. He has about 100 so far just from asking people at AMPM last night and plans to go on a skate park tour over vacation to collect signatures around all of Southern California (from LA to SD) Also he wanted to bring up an idea he had with you guys to collect cans from everyone and donate l/2 the money to the skate fund. I told him I would take him around town weekly if people will agree to collect them for us and we will take them in to the recycling center by VONS and give l/2 the money to the skate fund. His name is Daze, he 14 years old, grew up in Carlsbad and has the biggest heart you will ever find. He is rounding up the skate rats around Carlsbad to get on board. The one thing I have found with the kids is the whole "FIGHT THE POWER" attitude. I try to tell them this is a perfect way to get back at the city "so a speak" for the tickets they have been giving out downtown for skateboarding. I told him this is a great way to keep skateboarding close to home, positive and at the same time is a great lesson on how to make something happen legally. I think it's wonderful for him to see from start to finish how to go about things and make a difference. I am very proud of him! On a mom note he needs community hours for high school, can you let us know if there are any way he can contribute that can also count towards his community service. Again, thank you so much for getting this started and making a difference for our city and kids. Dianne Johnston <s3ianne Johnston AH Qfbtar <&ntematumcd TSensim Administrator (858)^61-3392 (858)259-0952 To the City of Carlsbad members that make planning decisions on behalf of its constituents, My name is Brad Edwards, 805 Caminito Del Sol, and the purpose of this letter is to show my support for the pending proposal to allocate space for the project "Advocates for the Carlsbad Skateboarding Museum and Action Art Center" at Carlsbad's Oak Street city maintenance yard. We envision the world's most complete and visited Skateboarding Museum, and, attached, token skateboard park finding a functional and comfortable home at this location within an, equally, compatible city. I have worked with many cities helping implement skateboard parks including Carlsbad in the past. From Oceanside to Florida to Maine & Osaka Japan; traveling a lot really reminds me why I live in Carlsbad. Most places I visit take pride in their pro sports teams so when I get home and see skateboarders cruising around it re-assures with that "I'm home" feel. The point is that Southern California, and San Diego, more specifically is, and has been, the epicenter of skateboarding. Even more specifically, a case can be made skateboarding was born in North County with the world's first skatepark in Carlsbad. This skatepark, although bulldozed in 2005, is still held very close to the hearts of sport's most visible and famous athletes such as Tony Hawk, and his many local peers. A memorial website is dedicated to showing this respect to our sport's history. I think a cultural edition to the city's portfolio of attractions would be beneficial to local constituents, the city and the nation as a whole. A unique and un-matched bragging right for us all. In addition to this project, I'm hoping that the city also stays focused, funded and committed to a new city skatepark to replace the proposed police station expansion that will require demolition of the current Safety Center skatepark. A city as large as Carlsbad, ultimately, requires a few skateboard parks to fill the, immense, demand of the skateboarding resident population. Please consider our groups contribution to make the city a more interesting place to live and visit. Much of the work will be done thru donations and volunteer work, with payment in the form of "doing the right thing" and improving the city and world they live in. Thank you very much for your help and consideration in this matter, Sincerely, Brad Edwards coast-news-snyder.jpg (JPEG Image, 648x731 pixels) - Scaled... http://carlsbadcrawl.com/wp-content/uploads/2009/05/coast-... COMMUNITY COMMENTARY The death of a Carlsbad skatepark By Brywi Snyder UWKOWUXIYKV The double thud of urethane wheels rolling over a hot sidewalk and the sharp thwack of a wood tail are sound* anyone who has spent upper mogul area am! lower snake nm wanned to the touch of soft wheels for only a few years before Iwing filled with water and used as A fishing pond. Mike McGill, inven- tor of the McTwist, paili.illy resur- the i~ry for a legitimate and easily accessible skate park was silenced. Hie Carlsbad Village Is a spe- cial community scattered with businesses and families living in residential developments Skateboards have been bombing hills, grinding curbs and flipping paps in our community for years. New Curb invited everyone from the established professional lo the clumsy trend follower. The Bars enticed hoodlums from far and neai with knee-high ledges and endless line opportuni- ties. The Pit is like the older local who never ages, buddies with each generation and always quick to pro vide a helping hand, XYX skate shop once caused havoc on mother's wallets and on kid's innocents and a trek toTaco Land was only a stinky water canal away. When a local skatepark is denied, the Carlsbad streets, hills and drainages become the grounds for our youth. Skateparks have |>opped up in Carlsbad in the past, hut have had trouble lasting. The first Carlsbad Skatepark opened March 13, 1976, on the edge of the Carlsbad Raceway. The rolling concrete of the ClBtKt • MpMtVT | CHUUI IJi wstt Snuar-Bisiui ' mm i mm ton building wood ramps on the remain- ing foundation. Despite attempts by local skaters and skate companies to preserve the land, the park even- tually gave way lo eastward expan- sion and was completely demol- ished in ZOOS. Qirlsbad's current skatepark, located off Faraday and convenient- ly snug between the police station and iire department, has also been threatened and wilt soon he replaced with a police training facil- ity. Kids are frequently seen making the journey from either Cai.tvera llilK residential community or the coastal village community lioth areas are home to many young skateboarders, too young to drive, yet old enough to adventure from their neighl>orhoods. These are the kids that make the journey by foot along the speeding cars of HI Camino. With the scheduled demolition of the current Faraday skatepark, kids will again be without a facility to develop their budding passion. The sub-culture of skateboarding has been bullied by legalities and bureaucracy for many years. Up until recently, skateparks, and the scene that goes along with it, were as accepted as street vendors, head shops and strip clubs. Names such as "hoodlums" and "vandals" were dropped behind closed doors and Chase Field, soccer at Pine Park and surf up and down the coast. A village facility for each of these hobbies and passions are available, free of charge and within walking distance. With strict prohibitions on skateboarding in the streets of the village, a sk.itep.irk unsafe to walk to, and soon to be demolished, and a community's voice tired of being silenced, 1 think it is lime lo give local athleK-s a reasonable facility. I think it's time for a skatepark in the Carlsbad Village vicinity! Along with perfect weather. long sandy beaches and the discov- ert' of mineral water, skateboarding has helped put Caslshad <>n the map. Tony Hawk, Scan White and many other mainstream skater- boarders call Carlsbad home. The Carlsbad Cap, featured in skate videos, video games and replicated nationwide tor skate contests, is one of the most recognized skate obsta- cles in the world Skateboarding's impact on our community is rela- tive, but unlike the parks of the past and present, the thuds and thwacks of skateboarding will never he silenced. Krv.u! Snjder B a ( *vi*bdd readent .irftv! j;xJ lof 1 4/2/2010 3:54 PM On board, or on deck, with proposed skate museum News of die Carlsbad Village Association^ plans to build a skateboard mnapmn and park of sorts in the midst of the village brought a tear to my eye. Well, almost. IB spare you the minor detafls, instead taking this opportunity to publicly support. youth-focused project we've seen in North County lately. While sympathetic to the naysayer who is routinely pestered by packs of roving boardwalk skaters,! wfll always There I go agam, rooting for the underdog. I have good reason why, though. Skateboarding is an art, a way of seeing the wodd in differ- ent shajpy and possibilities. Streetscapes become a concrete canvas, a playground encompass- ing the entire chy. Having prartifaHy grown up in various skate parks, I can per- sonaDy attest to the positive influence these places have on our youth. RHT slaiuas, friends are easy to come by at skate parks. Everyone has at least one rtiwig m common, he it *p> undy- ing kwe of skateboarding, an affinity for the smeU of dusty pJy- wood, or perhaps a fondness for those long, nasafly "yeahs" con- pled with stunted coping smacks. ^ff^ttfid inr inose concemeQ with law and order; the self-gov- erned skate park society dictates acceptable behavior; Unwritten rules are understood and respect- ed. Bare an ego, but dont be a jerk. Be experimental, but pkk a fine. Be nice to the fitrfe kids, ff you're too hvid to skate, go home. Very important rules of that nature. Skateboarders typkaDy wfll not destroy their home park, or fight each other very often, or steal property. Ifes, the foul Ian- ERKMURIAUGH goage at a fjfatp park could com- pete with the most savage Naval Qee^ but that comes with the ter- ritory. You try taking a puce of metal or wood to the shin! Rarely do you see kids push- ing their peers harder than at skate parks. There are few feet HMJC ranked loober titan stomp- ing a complicated trick in front of your toughest crowd, or wait lung your buddy work so hard to do the same. I beheve these motiva- tional drivers translate easuy at school and in the labor force, although ift tough to replicate that sensation. Then there are the moments when the insanely rad older dude shows up, someone^ big brother who breezes in for just a minute, pracbcany igniting the coping with truck sparks. You carrr. help but stand in awe of the beauty of it all, as you "take a break" as a silent show of respect You want to be at his level, shredding hard and fast This could be a dream come true for city councfl- What if a sizeable population of Carlsbad skateboarders took to the idea of a village skate park, thus dwin- dling the number of four-wheel sidewalk nuisances? And a project of this magni- tude would only increase the cilyVi slock value. By how ™™-li has yet to be determined. Project Organizers flsnm many ont-of- Inwn patents wfll drop the kids off at the skate park then shop imToOUBKowns Skateboarding legacy focus of Carlsbad plans - SignOnSanD... http-7/signonsandiego.printthis.clickability.com/pt/cpt?action... SIGN (•rSiPRINTTHIS SAN DIEGO tSj Click to Print I SAVE THIS | EMAIL THIS | Close Skateboarding legacy focus of Carlsbad plans By Pat Sherman. Sunday, April 25, 2010 at 12:04 a.m. DETAILS What: Proposed Skateboarding Museum and Action Arts Center Where: Oak Avenue and State Street Who: Carlsbad Village Association and a group of downtown business owners Information: (760) 434-2553, or cvskatemuseum.blogspot.com Nearly a quarter-century after skateboarders first caught big air at Carlsbad's — and the world's — original skate park, a group is trying to create a public space honoring the city's skateboarding legacy. Since January, the Carlsbad Village Association and a group of downtown business owners have been working on plans for a Skateboarding Museum and Action Arts Center. They say it would offer a much-needed outlet for local skaters and draw tourism to the city. "The (term) 'skate park' was actually coined in Carlsbad," said Robin Young, the association's executive director. "We thought, 'What a perfect opportunity to pay homage to that rich history.'" The association proposes building the center on land occupied by a city maintenance yard at Oak Avenue and State Street that is slated for redevelopment. Organizers envision a skateboarding museum, a skate park and an interactive, urban arts center. Carlsbad's housing and redevelopment agency bought the property from the city to provide a venue for cultural arts and community use downtown. The Carlsbad Village Association is the first group to put forth a proposal for the site. Debbie Fountain, city housing and redevelopment director, said her agency has done a cursory review of the proposal. 1 of 2 4/27/2010 2:21 PM Skateboarding legacy focus of Carlsbad plans - SignOnSanD... http://signonsandiego.printthis.clickability.com/pt/cpt7action... "At this point, I don't think we've really identified that the skate park and museum would be the most appropriate use for it," Fountain said. "They're a lot further ahead on their proposal than we really are on how we want to see the property utilized." The proposal's backers say the museum would offer shows and exhibits on the history and culture of skateboarding, including photos and information about Carlsbad's first skate park and the athletes who honed their skills there. The Action Arts Center would include a space for painters, illustrators and graffiti artists, and a lab with computers and video cameras for the budding action-sports auteur. Young said the park would keep local skateboarders off the streets and sidewalks of the village, where skateboarding is prohibited. The center also would provide information about the dangers of drug and alcohol use. "It gives this kind of forgotten section of our local youth community — the skaters — a place to go and have this kind of structured environment," said Jon Wantz, a project advocate and City Council candidate. Wantz's Facebook page supporting the center had 900 followers in its first two weeks. Mike Mclntyre of Action Sports Development, who has designed more than 150 skate parks around the country, is creating project renderings for city officials to peruse. The association hopes to make its presentation to the City Council sometime this month. The city's only other skate park, next to the police station on Orion Way, is slated for closure to accommodate expansion of police facilities. Find this article at: http://www.signonsandiego.com/news/2010/apr/25/citys-skateboarding-legacy-focus-of-facility-plans cS) Click to Print SAVE THIS I EMAIL THIS | Close Check the box to include the list of links referenced in the article. © Copyright 2007 Union-Tribune Publishing Co. • A Copley Newspaper Site 2 of 2 4/27/2010 2:21 PM Skateboard museum proposed for Carlsbad httpV/thecoastnews.com/printer_friendly/6451354 print Skateboardjnusejuna proposed for ^arlsbad^ by Alyx Sariol 02.24.10- 10:53 am CARLSBAD — The Carlsbad Village Association, or CVA, has big plans to recognize the city's wealth of skateboarding history. In just six short weeks, the CVA has drafted a proposal for the first ever nonprofit Skateboarding Museum and Active Arts Center. Using pre-existing structures slated for redevelopment, they hope to create a skateboarding oasis for Carlsbad's youth, adults and tourists to enjoy. "I think this concept is huge," said project advocate Justin Jachura, co-founder of Carlsbad's Senor Grubby's. While Carlsbad is internationally known for coining the phrase "skate park" in the 1970s, this new development could bring even more attention to the history of skateboarding in North County. Four buildings at the Oak Street maintenance yard serve as the ideal location for this facility, which would feature an art gallery, media center and small-scale street skate park. "It's a really good usage of this property," said Robin Young, executive director of the CVA. "There's not a whole lot of work involved to get (the buildings) looking really cool and urban." Two of the main buildings would become a museum and gallery with curated shows and traveling exhibitions. These displays would mainly focus on the history and culture of skateboarding, Young said. A central building would include an Education Center, which could host classes and demonstrations on all things skateboarding. This area would also be utilized to host drug and alcohol prevention courses, encouraging a healthy lifestyle for the city's youth, Young said. "(Kids) want to feel like they're engaged in their community," Young said. "We can give them opportunities to do things in a positive way." What sets this project apart from other skateboarding facilities is the proposed Active Arts Center. A final building would feature video cameras, computers and software programs for those interested in filming and photographing skateboarders to hone their skills, Young said. "This is a specific youth art demographic that's being neglected by the city," said Jachura, highlighting the importance of such a facility. The concept has also been recognized as a way to boost tourism and Iof2 4/27/2010 2:17PM Skateboard museum proposed for Carlsbad httpV/thecoastnews.com/printer_friendly/6451354 sales revenue in the Village area. Ideally, while kids head off to the park, parents will peruse the local shops and restaurants, Young said. Although the proposal is still in the beginning stages, Young has already received positive feedback from the skateboarding, business and art communities. The CVA is working with established organizations, including the Tony Hawk Foundation, and using residents' feedback to finalize a design most appropriate for the city's needs. The CVA is currently racing against the clock to put the finishing touches on the project, as they are expected to present a comprehensive look at the museum and arts facility to Carlsbad's City Council by mid-March. "The only problem that I can see is that if s not going to be big enough," Jachura said. To learn more about the proposed project and to find out how to get involved, contact Young at (760) 434-2553 or visit www.cvskatemuseum.blogspot.com. © thecoastnews.com 2010 2 of 2 4/27/2010 2:17PM Skateboard museum fans look to council http7/thecoastnews.com/printer_friendly/6668798 print Skateboard museum fans look to council by Alyx Sariol 03.11.10- 02:36 pm By Alyx Sariol CARLSBAD — Advocates for the Carlsbad Skateboarding Museum and Action Art Center are making plenty of progress on their proposal as they continue to receive support for the project. Since the Carlsbad Village Association, or CVA, announced the proposed center, they have received pledges of support from a range of people willing to throw their weight behind the project. The proposal includes a skate park, skateboarding museum, an education center and an interactive arts facility that must be approved by City Council. "It's not going to be an easy fight, but that's why I'm here," said local skateboarding legend John Hughes, who helped hand finish the first Carlsbad skate park in the 1970s, at the March 4 meeting about the museum. Robin Young, executive director of the CVA and the driving force behind the project, has been working closely with the Tony Hawk Foundation to learn everything there is to know about opening a skate park. Young is also collaborating with Mike Mclntyre of ACTION Sport Development to create renderings for the park that will potentially be housed at Carlsbad's Oak Street maintenance yard. "The plan is for the city to hopefully rent the land to the organization for a small fee so that the CVA can use their resources to fund the facility," Young said. Project supporters strongly believe that this project will be a great addition to the community because of the positive impact it will have on Carlsbad's youth. The center incorporates aspects of skateboarding that will draw kids of all ages and could help them see a career path into the skateboarding industry, Young said. "We have the ability to let kids be creative and I think that is something that outdoes anything else," City Council candidate Jon Wantz said. As Young puts the finishing touches on the project proposal, Mclntyre will finalize the site map and renderings for the park to be shown to City Council. Young is expecting to deliver the proposal at a city council meeting as early as mid-March. "We have to remain 100 percent positive," Wantz said. "A lot of things Iof2 4/27/2010 2:16PM Skateboard museum fans look to council http7/thecoastnews.com/printer_friendly/6668798 are changing in Carlsbad." Other project advocates will continue to focus on spreading the word and gathering support from Carlsbad Village merchants, skateboarders and the community. The museum already has a large following on Facebook and Twitter. "People will do anything for kids," said Hughes, citing a number of other area skateboarders that would be interested in helping the project. "You'll find people will come out of the woodwork for them." Follow along with the proposed skateboarding museum's progress on their official blog at cvskate museum.blogspot.com. © thecoastnews.com 2010 2 of 2 4/27/2010 2:16PM CARLSBAD MUSEUM OF SKATE BOARDING WITH ACTION ART CENTER AND SKATE PARK A presentation by Concepts by:www.ActionSportDesign.com Goals of project Share our Vision with Council, Staff and the Citizens of Carlsbad Request opportunity to work with City Staff on planning for future site development NOT ask for public funding for this project PROJECT SUMMARY Convert the Oak Street maintenance yardinto a Non-Profit Museum of Skate Boarding, Action Art Center and Skate Park. Through a collaboration of the skateboarding culture and the emerging art movement, this museum complex will be catalyst for community growth in the south State Street region and the city at large. Engage Youth Population Increase Tourism Invigorate the Village Increase the Tax Base Heighten International Recognition to Carlsbad Experience the history of Carlsbad in a new way. WITH NO FINANCIAL INVESTMENT FROM THE CITY THE PROPERTY AERIAL VIEW SITE VIEW Based on the current layout of the space, we see the usage of the space, with no build-out whatsoever, could accommodate the following uses: 2 Buildings (Main Building facing Oak and central building to the east of the property) Museum Art Gallery Central building Education Center Building in far south end Media & Action Arts Center Remaining lots Community Plaza, Sculpture Garden, Amphitheatre; all skate-able areas PROPOSED LAND USAGE 13,784 THIS PROJECT –THIS LOCATION Existing buildings that can be kept intact and with minor capital improvements can accommodate a plethora of community and educational activities The remaining lot is large can be utilized to create an effective skate venue and also lend itself to other public events Provides direct access to public transportation and rail trail Prevents illegal skating activity on the streets of Carlsbad Village Proximity to the train tracks creates an environment that will accommodate noise levels without causing residential discomfort PROGRAMMING CARLSBAD GENERAL PLAN C.2 Proceed to build or cooperate with private foundations, improvement districts, other governmental agencies or citizen groups to build a permanent facility or facilities for the creation, exhibition, discussion or teaching of visual and performing arts and cultural endeavors. C.3 Provide, whenever possible, interim spaces within other facilities to offer arts programming. C.4 Provide, when possible, for the siting, selection, installation and maintenance of works of art and other tangible things within or upon public facilities and land. C.5 Encourage private businesses to install permanent and temporary works of art and other tangible things in their public places. C.6 Promote cooperative arrangements with other public or private agencies which facilitate the temporary or permanent display of works of art and other tangible things for display within or upon public or private facilities and land. C.7 Encourage individuals and organizations that provide experiences in the arts for citizens. C.8 Provide direction and support for continued development and presentation of a variety of arts in the City. C.9 Generate a wide range of programs that develop the skills of the participants at all levels of creative expression. ENVISION CARLSBAD Small town feel, beach community character and connectedness Open space and the natural environment Access to recreation and active, healthy lifestyles The local economy, business diversity and tourism Walking, biking, public transportation and connectivity Sustainability History, the arts and cultural resources High quality education and community services Neighborhood revitalization, community design and livability PROGRAM GOALS In the first 3 years we plan to accomplish the following: Establish a permanent collection of skateboarding memorabilia, focusing initially on the role of Carlsbad in the industry and culture Curate 4-6 travelling shows showcasing the History of Skateboarding Create an Action Art Center, with teaching artists, traveling Art shows, and feature shows of professional urban artists Create an educational program which would provide courses in Safety, the Business of Skateboarding, Lessons with Pros and Semi-pros, Sports Photography, Graphic Design, etc. Create a series of monthly youth oriented activities to engage our local kids in safe, community interaction (i.e. Movie Nights, Community Skate Days, Meet the Pros, Tournaments, Concerts, etc.) Open the museum complex to tourists 6 days a week Wednesday -Monday COMMUNITY INVOLVEMENT Ways we can engage youth in the community Coastal Rail Trail Clean-up crew Community Service hours for students Incentive programs for volunteers Neighborhood clean-up and repair Park Stewardship Boys and Girls Club Referrals Youth Council Youth Internships COMMUNITY SUPPORT Over 3,700 world-wide fans on Face book –in 6 weeks 1433 Signatures on written petition 179 Signatures on online petition Business Sponsors Offers of pro-bono design and construction Letters of support POTENTIAL FUNDING SOURCES Corporate Sponsorships Grant Writing Website Advertising Special Events Tournaments/Exhibitions Special Fundraising Projects Space rental for private functions Classes, Seminars, Summer Camps Concerts, Movie Nights POTENTIAL PARTNERS The City of Carlsbad, Housing and Neighborhood Services, Cultural Arts Office, and Parks and Recreation Non-Profit arts and educational groups Action Sports Companies Media Outlets (ESPN, FUEL TV, NBC, TransWorld Magazine, etc.) Music and Technology Companies Boys and Girls Clubs of Carlsbad The Senior Center Barrio leadership VisitCarlsbad Carlsbad Chamber of Commerce Local businesses THE MOST IMPORTANT PARTNERS OUR CITIZENS… OF EVERY GENERATION AND OUR BUSINESS PARTNERS WHAT’S NEXT? Near Term Goals Permission to work with staff on project development Develop partnerships in community Begin funding search in earnest Long Term Goals Property is leased to NPO for Operation of Museum, Gallery, Education and Art Center THANK YOU Your time and consideration is most appreciated For more information on the project: www.cvskatemuseum.blogspot.com www.facebook.com/carlsbadskate