HomeMy WebLinkAbout2011-03-22; City Council; 20492; Sub-committee formation village foot trafficCITY OF CARLSBAD - AGENDA BILL 14
20.492AB#
MTG. 03/22/11
DEPT. CA
FORMATION OF A SUB-COMMITTEE
TO MAKE PROPOSALS AND
RECOMMENDATIONS TO THE CITY
COUNCIL TO CREATE PROGRAMS,
POLICIES OR OTHER FINANCING
MECHANISMS TO SPUR LOCAL
INVESTMENT AND FOOT TRAFFIC IN
THE VILLAGE OF CARLSBAD
DEPT. DIRECTOR
CITY ATTORNEY
CITY MANAGER
RECOMMENDED ACTION:
Adopt Resolution No. 2011-051 forming a sub-committee to develop a Request for
Proposals ("RFP") and make recommendations to the City Council to create and partner with
businesses, property owners and stakeholders in the village to create a program, policies or
other financing mechanisms to spur local investment and foot traffic in the Village of Carlsbad.
ITEM EXPLANATION:
At its special meeting of Tuesday, March 15, 2011, the City Council discussed one of its
priorities to partner with the local businesses, property owners or other stakeholders in the
Village to make proposals to create programs, policies, financial ways and means or other
programs or initiatives to spur local investment and foot traffic on a self-sustaining basis in the
Village of Carlsbad. At the special meeting the Council decided that an RFP should seek
proposals which include the following:
• An approach to implementation
• Expected outcomes and key deliverables
• Proposed organizational structure
• Strategies for sustaining the effort
• The terms of the proposal
• Proposed fees, assessments or other costs associated with this effort
• Previous tangible experiences and successes with similar projects
It is recommended that the powers and duties of the sub-committee be to develop an RFP and
make recommendations to the full City Council on its contents and the ways and means of
evaluating proposals. Once the full Council has approved the RFP and established objective
criteria to evaluate proposals, then the sub-committee shall be enlarged to include three to five
citizen members to make recommendations and rank the proposals received and evaluated
according to those standards and to make recommendations for contracts, operating
agreements, improvement or assessment districts, business improvement districts or other
financing mechanisms to implement the selected proposal.
DEPARTMENT CONTACT: Ron Ball 760-434-2891 ron.ball@carlsbadca.gov
FOR CITY CLERKS USE ONLY.
COUNCIL ACTION: APPROVED
DENIED
CONTINUED
WITHDRAWN
D
D
D
CONTINUED TO DATE SPECIFIC D
CONTINUED TO DATE UNKNOWN D
RETURNED TO STAFF D
OTHER - SEE MINUTES D
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FISCAL IMPACT:
Other than the expenditure of Councilmembers and staff time, the formation of a sub-committee
and solicitation of proposals is not anticipated to have a significant cost.
ENVIRONMENTAL IMPACT:
The formation of a sub-committee and solicitation of proposals is not a "project" within the
meaning of the California Environmental Quality Act (CEQA) and will not cause either direct
physical change in the environment or a reasonable foreseeable indirect change in the physical
environment under Public Resources section 21065.
EXHIBITS:
1. Resolution No. 2011-051
1 RESOLUTION NO2011-051
2 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CARLSBAD, CALIFORNIA, FORMING A SUB-COMMITTEE
3 TO MAKE PROPOSALS AND RECOMMENDATIONS TO
4 CREATE PROGRAMS, POLICIES OR OTHER FINANCING
MECHANISMS TO SPUR LOCAL INVESTMENT AND
5 FOOT TRAFFIC IN THE VILLAGE OF CARLSBAD
6 WHEREAS, one of the City Council's strategic goals is to strengthen the City's
7 strong and diverse economy, support local businesses and attract new businesses and
8 target industries and solidify the City's position as a key employment hub; and
9 WHEREAS, one of the implementation strategies of this goal is to partner with
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businesses, property owners or other stakeholders in the village to create a program,
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policies and financing tools for paying for programs, policies and infrastructure; and
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WHEREAS, it is the desire of the City Council to develop public-private
partnerships to assist in funding these efforts; and
15 WHEREAS, the redevelopment project area in the village has expired and needs
16 to be replaced with a vehicle or other mechanism that will continue to spur economic
17 growth and development; and
18 WHEREAS, the Council desires this partnership to become self-sustaining and
19 independent of tax payer funds.
20 NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of
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Carlsbad, California, does ordain as follows:
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1. That the above recitations are true and correct.23
24 2. A Council sub-committee is formed consisting of the Mayor Pro-Tern or
25 Councilmember nonpi^g and Councilmember XXXXXXX . The chair
26 shall be Kulcbin L
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1 3. The powers and duties of the, sub-committee shall be to develop an RFP
2 and to recommend objective measures for the evaluation of proposals and to make
3 such other and further recommendations to the Council as necessary or appropriate to
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partner with businesses, property owners or other stakeholders in the village to create
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programs, policies, initiatives and financing mechanisms to spur local investment and
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foot traffic in the village on a self-sustaining basis.
g 4. Once an RFP and objective measures for evaluation of proposals has
9 been determined, the sub-committee shall be enlarged to include three to five persons
10 appointed by the Mayor to sit with the sub-committee and evaluate proposals and return
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11 with recommendations to the full City Council with a report and recommendations on the
costs, ways and means of implementing the proposal and such other and appropriate
13 mechanisms for funding and implementing such proposals.
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5. All sub-committee meetings shall be open and noticed according to the
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Brown Act.16
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PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council
of the City of Carlsbad on the 22nd day of March 2011, by the following vote to wit:
AYES: Council Members Hall, Kulchin, Blackburn, Douglas, Packard.
NOES: None.
ABSENT: None.
MATT WALL, Mayor
. WOOD, City Clerk