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Home My WebLink About2012-05-22; City Council; 20912; Regional Vision Survey Presentation from San Diego FoundationCITY OF CARLSBAD - AGENDA BILL 15 20.912 AB# MTG. DEPT. CM 5-22-12 REGIONAL VISION SURVEY PRESENTATION FROM THE SAN DIEGO FOUNDATION DEPT. DIRECTOR CITY ATTORNEY /> CITY MANAGER RECOMMENDED ACTION: To receive a presentation from Associate Vice President Lori Holt Pfeiler of the San Diego Foundafion regarding the Regional Vision Survey. ITEM EXPLANATION: The San Diego Foundafion recently completed the Regional Vision Survey (Exhibit 1). The Survey is a tool used to identify San Diego Values and Priorities. Associate Vice President Pfeiler will provide a presentafion to Council regarding the survey's findings. FISCAL IMPACT: None. EXHIBIT: 1. Regional Vision Survey Presentafion. DEPARTMENT CONTACT: Sheila Cobian (760) 434-2959, sheila.cobian@carisbadca.gov FOR CITY CLERKS USE ONLY. COUNCIL ACTION: APPROVED d CONTINUED TO DATE SPECIFIC • DENIED • CONTINUED TO DATE UNKNOWN • CONTINUED • RETURNED TO STAFF • WITHDRAWN • OTHER - SEE MINUTES >r AMENDED • Council received the presentation. May 24, 2012 DEMOGRAPHIC DATA May 24, 2012 2 Age Population Data The Choosing Scientific Study 17 and under 24% 12% - 18-34 26% 33% 39% 35-54 28% 33% 34% 55+ 22% 21% 27% MEAN 38.7 43.0 Race / Ethnicity White/Caucasian 49% 49% 65% Hispanic/Latino 31% 22% 32% African-American 5% 9% 4% Asian 11% 9% 11% Native Hawaiian/Pacific Islander 1% 1% 1% American Indian or Alaskan Native 1% 1% 1% Other 4% 3% 9% Multi-race - - 9% Decline - 6% - FINAL # of Respondents: Over 30,000! MODULES COMPLETED 71,147 REGIONAL BREAKS May 24, 2012 3 Choosing Tool Scientific Study North Coastal 8% 12% North Inland 6% 10% San Diego 71% 49% South County 7% 11% East County 6% 12% Unincorporated 4% 6% East County 27% 10% 7% 6% 6% 5% 5% 5% 4% 4% 3% 3% 3% 2% 2% 1% 1% 1% 1% 1% 0 0 5 10 15 20 25 30 High cost of living—expensive to live here Lack of job opportunities and low wages Too much traffic & congestion/Not enough trans options Lack of affordable housing Lack of leadership on important regional issues Everything so close and convenient Family friendly, great place to raise a family Low crime and safe neighborhoods Outdoor recreation opportunities / enjoying the outdoors High quality schools (K-12) Overall sense of community/community involvement Friendly people and neighbors High quality colleges and universities in the region Inadequate healthcare Too much crime/ Unsafe neighborhoods Poor quality schools (K-12) Lack of sense of community/community involvement Lots of good transportation options to get around Lots of parks and open spaces Large variety of places to shop Adventure and theme parks in the region Thinking about the quality of life in the San Diego region, please tell me which one of the following factors has the most significant impact on the overall quality of life for you personally. May 24, 2012 4 REGIONAL PRIORITIES May 24, 2012 5 80% 77% 74% 72% 71% 67% 66% 65% 61% 37% 79% 71% 65% 76% 66% 67% 58% 60% 48% 37% Conserve water Transportation choices accessible to everyone Protect key lands Make housing more affordable Put destinations close to people Reduce daily travel time Minimize greenhouse gases Provide a mix of housing people want Use less land for growth Keep my community as it is Personal Importance Choosing Tool Scientific Study BEST OVERALL SCENARIO PREFERENCE May 24, 2012 6 BASE: Choosing Tool (n=17,936); Scientific Study (n=533) Q325. Based on everything you have read and seen, which of the following scenarios best reflects your personal overall preference for the future of the San Diego region? Please be patient, as the scenarios may take a moment to load. 11% 43% 38% 8% 14% 52% 29% 5% A B C D Choosing Tool Scientific Study Scenario A – •Grow and develop like we have in the past •Most people in single-family homes •Least growth in existing communities. Scenario B – •Grow more capacity and people are closer to jobs, housing and recreation •Best provides type of housing people want and are able to afford. •Lower water use. Scenario C – •Most people in townhomes •Least land consumed •Lowest water use Scenario D – •Most people in apartments /condo towers, many rural lots •More than half of all the new growth in San Diego City and south to the border •Highest water use SUPPORT FOR HIGH SPEED RAIL May 24, 2012 7 24% 25% 17% 17% 6% 4% 9% 12% Choosing Tool Scientific Study Strongly Agree Somewhat Agree Neutral Somewhat Disagree Strongly Disagree 68% 67% Build high-speed rail to connect San Diego to Los Angeles and other major cities in California 44% 42% 15% 16% More than 4:1 Positive SUPPORT FOR NEW SOUTH BAY UNIVERSITY May 24, 2012 8 32% 21% 29% 33% 24% 29% 8% 10% 7% 7% Choosing Tool Scientific Study Strongly Agree Somewhat Agree Neutral Somewhat Disagree Strongly Disagree 61% 54% Build a new university in South Bay to meet the higher education needs of people throughout the region and become an international hub for new job creation 15% 17% 4:1 Positive SUPPORT FOR REDEVELOPING QUALCOMM STADIUM May 24, 2012 9 25% 32% 22% 23% 8% 10% 12% 10% Choosing Tool Scientific Study Strongly Agree Somewhat Agree Neutral Somewhat Disagree Strongly Disagree 59% 57% Redevelop Qualcomm Stadium and parking area into a vibrant new town center with jobs and housing 34% 25% 20% 20% 3:1 Positive SUPPORT FOR NEW SPORTS AND ENTERTAINMENT COMPLEX May 24, 2012 10 28% 19% 22% 23% 23% 33% 11% 13% 17% 11% Choosing Tool Scientific Study Strongly Agree Somewhat Agree Neutral Somewhat Disagree Strongly Disagree 50% 42% For the San Diego region to be world class it is important to have a new sports and entertainment complex to support professional and college teams and attract major cultural and sporting events such as the World Cup, NCAA Tournaments, and Super Bowls 28% 24% Just under 2:1 Positive SUPPORT FOR TALLER BUILDINGS ALONG COAST May 24, 2012 11 17% 9% 20% 14% 23% 29% 15% 24% 25% 25% Choosing Tool Scientific Study Strongly Agree Somewhat Agree Neutral Somewhat Disagree Strongly Disagree 37% 23% Allow some building along the coast to be taller than 30 feet to avoid building on more vacant land 40% 49% More than 1:1 Negative Some people believe it is a high priority for each city and the county to work together despite their differences and cooperate to make the future for the region work out the best it can be. Other people believe each city has the right to chart its own future and that things will work out best for the San Diego region when each city pursues its own vision. Cities and County Work Together Each City Pursues Own Vision 75% (CT) 66% (SS) 11% (CT) 9% (SS) Strong Support for Cities/Counties Working Together May 24, 2012 12 7:1 Positive 55% 43% 20% 23% 14% 25% 4% 4% 7% 5% Choosing Tool Scientific Study Work Together [5][4]Neutral [3][2]Pursue Own Vision [1] 75% 67% 9% 11% •Prepare Children to Learn •Personalize Education •Prepare Students for a Global Economy •Marketplace of Learning Options •Universal Post-Secondary Learning The Top LEARN Approach Preferences 27% 24% 25% 29% 16% 17% 16% 12% 15% 18% Top LEARN Approach Preferences May 24, 2012 14 27% 25% Prepare Children to Learn: •Every mother receives affordable pre-natal care •Parents receive help to prepare their children •Universal pre-school and kindergarten Personalize Education: •Each learner is taught in the way he/she learns best. •Learners move as fast as they are able •Technology is used to teach in personalized ways, and connect learners with one another and teachers/parents Top LEARN Approach Preferences May 24, 2012 15 24% 29% Prepare Students For Success in Global Economy: •All learners are taught multiple languages and exposed to world cultures and places •Learners develop workplace skills and receive career planning and mentorship 16% 17% Top LEARN Approach Preferences May 24, 2012 16 Marketplace of Learning Options: • A wide variety of education providers • Competition promotes quality, innovation, and affordability 16% 12% Top LEARN Approach Preferences May 24, 2012 17 Universal Post-Secondary Learning: •Post-secondary learning options are expanded and financial assistance given to those in need •Education focuses on post-secondary preparation, including apprenticeship and vocational learning 15% 18% Top LEARN Approach Preferences May 24, 2012 18 36 32 32 Choosing Tool BALANCE IN EDUCATION GOALS 36 32 32 Scientific Study n Maximize individual potential and well-being n Prepare individuals to be well informed and actively engaged in civic and political matters n Enable individuals to participate effectively in a dynamic, global economy •Protect & Connect Natural lands •Education in Physical Activity, Arts, Civics & Culture •Access to Major Community Amenities •Access to Gathering Places •Focus on Unique Culture & History IMPORTANCE OF ENJOY PRIORITIES 30% 24% 19% 32% 28% 21% 14% 10% 12% 9% 14% 10% Protect and Connect Natural lands: Protect, promote, and connect our tremendous natural and outdoor amenities, including beaches, canyons, rivers, mountains, and parks. •All communities have access to parks and open space. •A regional open space network links beaches, canyons, rivers, mountains, and parks. •Key open space areas are acquired and protected. IMPORTANCE OF ENJOY PRIORITIES May 24, 2012 21 30% 32% Education in Physical Activity, Arts, Civics, and Culture: Support education to help people live balanced, productive and happy lives and respect other cultures and diversity. • Every student learns about arts, civics, culture, and a healthy lifestyle in school. • Community and cultural organizations offer educational activities, resources, and programs. Importance of ENJOY Priorities May 24, 2012 22 24% 28% Access to Major Community Amenities: Ensure access for all residents to important regional amenities, whether natural or human- made. •As the region grows, existing amenities are improved / new amenities are added. •A variety of transportation options provide access to major amenities. •Technology facilitates virtual access to amenities and programs. Importance of ENJOY Priorities May 24, 2012 23 19% 21% Access to Gathering Places: Ensure that all communities have access to physical and virtual gathering places. • Gathering places may include parks and open space, recreation centers, schools, virtual gathering places, and facilities for arts and cultural programs. • People can get to gathering places by foot or bicycle. Importance of ENJOY Priorities May 24, 2012 24 14% 10% Focus on Unique Culture and History: Protect, preserve, and educate residents and potential visitors about unique aspects of the San Diego region’s culture and history: • Arts, design, architecture, and innovation • Bi-national arts, culture, and experiences • Unique regional history as the bi-national birthplace of California May 24, 2012 25 12% 9% Importance of ENJOY Priorities •Support Our Local Economy and its Relationship to the Region's Major Industries •Harness the Power of Innovation •Promote the Continued Prosperity of Innovation, Military, and Tourism •Expand Beyond the Three Existing Major Industries •Create a Cross-Border Mega-Region 27% 23% 22% 34% 21% 24% Importance of WORK Approaches 15% 12% 13% 9% Support Our Local Economy and its Relationship to the Region's Major Industries: •Ensure that local-serving businesses have the resources they need to thrive, and that our diverse community is well- prepared to fill jobs. 27% 34% Importance of WORK Approaches May 24, 2012 27 Harness the Power of Innovation: •Greatly expand one of the region’s three export industries, the innovation industry. •This includes life sciences, clean- tech, high-tech manufacturing, wireless, defense and security, research institutions, etc. 23% 21% Importance of WORK Approaches May 24, 2012 28 Promote the Continued Prosperity of Innovation, Military, and Tourism: •Focus on expanding existing major industries to provide a diverse range of job opportunities for people of varying skills, education, and interest. 22% 24% Importance of WORK Approaches May 24, 2012 29 Expand Beyond the Three Existing Major Industries: •Increase regional job diversity by building an additional export industry, which is to be determined. 15% 12% Importance of WORK Approaches May 24, 2012 30 Create a Cross-Border Mega- Region: •Leverage the advantages of surrounding areas (San Diego County, Imperial County, and Baja California Norte) to create a globally competitive mega-region. 13% 9% Importance of WORK Approaches May 24, 2012 31 Assessment of the San Diego Region and Awareness of Visioning Efforts May 24, 2012 32 Yes 32% No 48% Not Sure 20% Awareness of San Diego Campaign 32% Aware of “Our Greater San Diego Vision” or “ShowYour LoveSD.org” Process and Timing – What’s next . . . BEGINNING IN MARCH Task Forces & Committee Survey Results & APRIL Survey Results Theme Discussions with Stakeholder & Media PARTNERS MAY - JUNE Draft, Review, Final The Vision ROLLOUT JULY 17, 2012 ANNUAL MEETING May 24, 2012 34 Bill Geppert