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Home My WebLink About2013-09-10; City Council; 21367; Parks Department Needs Assessment Progress ReportCITY OF CARLSBAD - AGENDA BILL 14 AB# PARKS & RECREATION DEPARTMENT NEEDS DEPF. DIRECTOR MTG. 9/10/13 ASSESSMENT PROGRESS REPORT CITY ATTY. DEPT. P&R CITY MGR. RECOMMENDED ACTION: Receive Parks & Recreation Department needs assessment progress report and presentation. ITEM EXPLANATION: After successfully completing the request for proposal process in Dec. 2012, the Parks & Recreation Department retained the services of PROS Consulting, Inc. to provide professional services related to the development of a needs assessment and comprehensive action plan. Ultimately, a guide will be completed ensuring an appropriate balance of parks, programs, facilities and amenities to serve the community and the evolving recreational needs of a changing and aging demographic in the next five years. As part the contracted scope of work, Neelay Bhatt, vice president, PROS Consulting, Inc. will be providing a progress report and presentation of work completed to date (Exhibit 1). FISCAL IMPACT: Funding has previously been appropriated for this contract. There Is no fiscal impact associated with receiving the needs assessment progress report and presentation. ENVIRONMENTAL IMPACT: Pursuant to Public Resources Code Section 21065 and CEQA Guidelines, this action does not constitute a "Project" within the meaning of CEQA and therefore, does not require an environmental review. EXHIBITS: 1. Needs assessment progress report update DEPARTMENT CONTACT: Chris Hazeltine 760-434-2826 chris.hazeltine@carlsbadca.gov FOR CLERK USE. COUNCIL ACTION: APPROVED • CONTINUED TO DATE SPECIFIC • DENIED • CONTINUEDTO DATE UNKNOWN • CONTINUED • RETURNED TO STAFF • WITHDRAWN • OTHER - SEE MINUTES • AMENDED • REPORT RECEIVED • EXHIBIT 1 pros consulting Progressive Results Optimised Solutions 201 South Capitol Avenue Suite 505 Indianapolis, Indiana 46225 0 877.242.7760 O 877.242.7761 prosconsulting.com August 20, 2013 Mr. Chris Hazeltine Parks & Recreation Director City of Carlsbad Park & Recreation Department 799 Pine Avenue, Suite 200 Carlsbad, CA 92008 RE: Executive Summary - Parks and Recreation Needs Assessment and Comprehensive Action Plan Dear Mr. Hazeltine: PROS Consulting, LLC Is pleased to support the City of Carlsbad's Parks & Recreation Department ("Department") for your Needs Assessment and Comprehensive Action Plan. PROS along with RHA Landscape Architects-Planners and ETC Institute/Leisure Vision formed the consulting team to work on the project. The planning work commenced towards the end of 2012 and was focused on helping the Department identify needs based on current gaps and future trends Including changing (and aging) demographics in Carlsbad, develop priorities based on community values, provide a guide for balanced program, facility and amenity offerings, develop measurable strategies to achieve goals and recommendations and focus on a sustainable approach driven by programmatic needs through this five year action plan. The overall approach focused on a three-step process that Included a Comprehensive Assessments (Where are we today?). Needs Analysis (Where do we want to go?) and a 5 year Action Plan (How do we get there?). Part of these processes were individual tasks undertaken by members ofthe team. The Individual tasks Included Demographics and Trends Analysis, Subjective Community Input (Stakeholder meetings, key leader interviews, open public meetings, online surveys). Objective Community Input (statistically-reliable survey). Facility and Site Assessment, Program Assessment, Facility / Amenity and Program Priority Ranking (based on Consultant's professional experience and based on best practices relevant to Carlsbad), Levels of Service Analysis and Equity Mapping. The goal of this presentation Is to outline the process undertaken, the key findings and analysis and ensure the Council and Commissions are updated on the Information to date. All of these will lay the foundation for the overall recommendations and the key action Items that will be presented to the Council in November 2013. Sincerely, Neelay Bhatt Vice-President PROS Consulting LLC PARKS AND RECREATION NEEDS ASSESSMENT AND COMPREHENSIVE ACTION PLAN Agenda Desired Outcomes Demographics Community Input Statistically-Reliable Survey Priority Rankings Desired Outcomes Identify needs based on current gaps and future trends Develop priorities based on community values Provide a guide for balanced program, facility and amenity offerings Develop measurable strategies to achieve goals and recommendations Focus on a sustainable approach Methodology •The City of Carlsbad boundaries were utilized for the demographic analysis •ESRI Population Trend Population is projected to continue growth trend for the foreseeable future 78,247 105,328 107,251 112,886 - 20,000 40,000 60,000 80,000 100,000 120,000 2000 Census 2010 Census 2012 Estimate 2017 Projection City of Carlsbad: Total Population Total Population Age Segment Distribution Overall age distribution consistent over time Aging trend with the 55+ population growing from 22.6% in 2000 to over 30% in the next five years 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2000 Census 2010 Census 2012 Estimate 2017 Projection 55+ 35-54 18-34 <18 City of Carlsbad: Population by Age Segments Household and Income Characteristics Above average income characteristics and continued growth project moving forward $- $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 2000 Census 2010 Census 2012 Census 2017 Projection City of Carlsbad: Household Income Characteristics Median Household Income Average Household Income Per Capita Income Community Input Summary Interviewed Key Leader, Stakeholder Groups and Public Input Meetings Held in February 2013 20 meetings in 2 day time frame Summary Comments – Strengths of the System Staff – responsive and willing to partner Diversity of offerings Special Events Quality park and facility maintenance Marketing and public outreach Value for money Financially sustainable structure Summary Comments – Opportunities for Improvement Must keep up with evolving needs Expedite rate of change – too bureaucratic and slow Lack of awareness about what’s offered Focus on multi-generational approach Improve inter and intra Department communication Build entrepreneurial culture & policies supporting it Explore joint use agreements and partnerships Better equity of access (North-West Quadrant: Barrio) Be a more dog-friendly community Need more community gardens / pickle ball courts Summary Comments – One Thing for the Future Access (awareness, availability, affordability) for varied populations Dynamic action plan to address changing population Better communication Redefine what the Senior Center will be in the future Financial sustainability – partnerships, sponsorships Outdoor pickle ball and community gardens in every quadrant Be more cutting-edge and innovative Implement and complete developed park plans in a timely manner Survey Summary ETC Institute - Leisure Vision administered survey Completed in June 2013 Target 325 surveys – Actual 386 completed surveys 95% level of confidence 5.4% margin of error Visitation Program Participation and Quality Rating Other Organizations Used Barriers to Participation Facility Unmet Need Most Important Facilities Program Unmet Need Most Important Programs Support for Actions Satisfaction with Financial Value Findings Finding Percentage High visitation to parks, facilities, sports fields 65% visited monthly or more - only 11% visited less than once / year Program participation can be improved 37% currently Program quality rating at best practice levels 87% rated good or excellent – 1% rated as poor Private Clubs, Schools and Home Owner’s Associations frequently used 36%, 30% and 24% respectively Too busy or Don’t Know What is Offered are biggest barriers to participation 29% and 16% respectively Picnic areas, playgrounds, outdoor pools, dog parks, dining retail among highly desired facilities / amenities Varying Aquatics programming, adult fitness and wellness programs, special events, culinary arts and youth sports among highly desired programs Varying Strong support to improve and expand outdoor pools, picnic areas, youth and adult multi-purpose fields, multi- gen center and off-leash dog areas Varying High level of satisfaction with financial value of offerings provided Only 6% Dissatisfied or Somewhat Dissatisfied Priority Rankings Methodology Unmet Needs Unmet desires for facilities / recreation programs – Weighted value of 3. Importance Ranking for Facilities This is used as a factor from the importance allocated to a facility or program by the community. Weighted value of 3. Consultant Evaluation Factor  Derived from PROS’ program and facility assessment based on survey results, demographics, trends and overall community input. Weighted value of 4. Facility / Amenity Priority Rankings Carlsbad Facility/Amenity Priority Rankings Overall Ranking Family picnic areas - covered and uncovered 1 Outdoor swimming pools 2 Botanical or ornamental gardens 3 Community gardens 4 Off-leash dog parks 5 Amphitheater 6 Playground Equipment 7 Dining / retail 8 Senior center (age 50+)9 Youth multi-purpose fields 10 Multi-generational community center 11 Disc golf course 12 Adult multi-purpose fields 13 Adventure facility (rock wall, ropes course)14 Tennis courts 15 Conference / trade shows / training centers 16 Concessions 17 Skateboard parks 18 Teen center 19 Arena / speed soccer 20 Outdoor basketball courts 21 Synthetic turf fields 22 Outdoor pickleball courts 23 BMX park 24 Radio controlled aircraft fields 25 Program Priority Rankings Carlsbad Program Priority Rankings Overall Ranking Adult fitness and wellness programs 1 Culinary arts (cooking, baking, etc.)2 Aquatics programming (swim lessons, recreation/lap swim, competitive training, etc.)3 Adult sports programs 4 Cultural arts programs 5 City sponsored special events 6 Dancing 7 Outdoor skills / adventure programs 8 Youth sports programs 9 Senior programs 10 Dog training 11 Tennis programs 12 Environmental education programs 13 Youth summer camp programs 14 Youth fitness and wellness programs 15 Preschool programs 16 Teen programs 17 Unstructured indoor play 18 Before and after school programs 19 Martial arts programs 20 Gymnastics and tumbling programs 21 Programs for individuals with disabilities 22 Full service party planning 23 Questions