HomeMy WebLinkAbout2014-03-25; City Council; 21547; Car Country Initiatives 2 4 SP 19J/LCPA 12-01CITY OF CARLSBAD - AGENDA BILL 13
AB# 21,547 CAR COUNTRY INITIATIVES 2 & 4-
SP 19(J)/LCPA 12-01
DEPT. DIREaOR 0ts^
MTG. 3/25/14
CAR COUNTRY INITIATIVES 2 & 4-
SP 19(J)/LCPA 12-01 CITY ATTORNEY
DEPT. CED
CAR COUNTRY INITIATIVES 2 & 4-
SP 19(J)/LCPA 12-01 CITY MANAGER m
RECOMMENDED ACTION;
That the Council INTRODUCE Ordinance No. CS-248 APPROVING Specific Plan Amendment
(SP 19(J)), and ADOPT Resolution No. 2014-052 APPROVING a Local Coastal Program Amendment
(LCPA 12-01) as recommended for approval by the Planning Commission.
ITEM EXPLANATION:
On January 15, 2014, the Planning Commission conducted a public hearing to consider the proposed
amendments to the Car Country Specific Plan and Local Coastal Program. After extensive discussion, the
Planning Commission voted 5-1-0 (Segall: No; Siekmann: Absent) to recommend approval of the proposed
amendments, except for the digital sign provisions which were not approved. Commissioner Segal! stated for
the record that he was voting "No" on the motion because he did not agree that the provisions for digital signs
should be removed from the proposed Specific Plan amendments. The following table lists the decision-
making authority for each ofthe project applications.
Project Planning Commission City Council
SP 19(J) RA X
LCPA 12-01 RA X*
RA = Recommended approval
X = Final city decision-making authority
* = Requires approval by the California Coastal Commission
The Car Country Specific Plan area encompasses approximately 85 acres and is generally located east of
Interstate 5, south of Cannon Road, and west of Car Country Drive within the Mello 11 Segment of the Local
Coastal Program and Local Facilities Management Zone 3. In November of 2009, the City Council directed staff
to engage representatives of the city's car dealerships in a public outreach program to address dealership
concerns and develop a iist of potential improvements to Car Country Carlsbad. In early 2010, city staff and
dealership representatives began collaborating on a number of recommendations. The Car Country Working
Group ultimately developed a Summary Recommendations Report which was presented to the City Council at
their April 2011 workshop. At that workshop, staff was directed to return with a list of priority projects within
four topic areas: 1) General Appearance, 2) Sign Program, 3) Traffic and Safety and 4) Minor Updates to
Specific Plan. The two topic areas assigned to the Planning staff, Initiative 2 - Sign Program and Initiative 4 - Minor
Updates to Specific Plan, are the subject of these proposed amendments.
Initiative 2 contains a number of recommendations to update the Car Country sign standards in order to
address the changing needs of the dealerships. Amendments are proposed for signs within four different
categories: Directional Signs, Franchise Signs, Car Country Identification Signs and Regional Commercial
(freeway-oriented) Signs with a digital display, as summarized below:
DEPARTMENT CONTACT: Barbara Kennedy 760-602-4626 Barbara.Kennedv(S)carlsbadca.gov
FOR CITY CLERKS USE ONLY. V
•
COUNCIL ACTION: APPROVED V
•
CONTINUED TO DATE SPECIFIC •
DENIED
V
•
CONTINUED TO DATE UNKNOWN •
CONTINUED • RETURNED TO STAFF •
WITHDRAWN • OTHER - SEE MINUTES •
AMENDED •
• Directional Signs - used to facilitate internal pedestrian and vehicular traffic to the various uses on a
lot. The proposed amendment is consistent with the recently revised citywide Sign Ordinance.
• Franchise Signs - used to identify individual dealerships. The amendment would result in allowing one
additional monument sign per lot, with no increase in the allowable aggregate sign area for a lot.
• Car Country Identification Signs - used to identify Car Country in general. The amendment allows for
six monument signs at primary entrance points and four "wayfinding" signs that would be used to
direct customers to various dealerships, subject to approval of a Comprehensive Sign Program.
• Regional Commercial Sign with Digital Display - used to identify Car Country as a regional destination.
The working group recommended a sign up to 50' tall that could incorporate a digital display sign. The
dealer representatives subsequently requested that provisions be included to allow a 65' tall sign with
a digital display area of 25' x 25' (625 sf.) in order to achieve optimum visibility. The proposed
amendment would allow a static sign up to 50' tall which could incorporate a digital display sign up to
65' tall sign with a digital display area of up to 625 sf., subject to approval of a Conditional Use Permit
(CUP) by the City Council.
The objective of Initiative 4 is to streamline the permit and review process for minor improvements and
modifications together with a number of clean-up items. The recommended amendment would create a new
class of projects that are "exempt" from discretionary review and a class of projects (Minor Site Development
Plan) that could be approved administratively by the City Planner. Essentially, the revisions result in a
simplified review and approval process for less complex projects which will ultimately translate into a savings
of time and money for both the dealerships and the city. The following table illustrates the three categories of
review, the decision-making authority, and the associated thresholds of development.
STREAMLINED REVIEW PROCESS EXEMPT MINOR SDP SDP
Decision-making authority Building Permit City Planner Planning
Commission
Facade & landscape improvements, exterior lighting
modifications X
Additions resulting in an increase ofthe floor area ofthe
building <10% 10% - 50% >50%
Construction of new buildings resulting in an increase of
the combined floor area of all buildings on the site < 10% 10% - 50% >50%
New construction/ improvements on a vacant lot X
Although the City of Carlsbad is the applicant for this project, the dealerships within Car Country have an
interest in obtaining approval of these amendments. After staffs presentation. Rod Wilson, EMI sign company,
gave a presentation specifically relating to digital signs and showed the Commission conceptual drawings of a
Car Country digital sign. He stated that this type of advertising is expected to result in a 12%-16% increase in
the number of cars sold which would result in increased tax revenue to the city. Subsequently, John Muse
presented some information about sign illumination. Representatives from the dealerships (JP Paynter/Hoehn
Motors and Chris Baker/Baker Automotive) also spoke in favor of the amendments and specifically requested
approval ofthe digital sign provisions citing that the sign is needed to help increase sales by advertising the 28
franchises in Car Country to motorists on the 1-5 freeway.
The Commission supported all of the amendments to streamline the review and approval process. Their
questions of staff and the dealership representatives were primarily focused on the provisions to allow a
regional commercial sign (subject to approval of a CUP) up to 65' tall with a 25' x 25' (625 sf) digital display
sign. Staff noted that the recently adopted Citywide Sign Ordinance includes provisions to allow digital display
signs, subject to approval of a CUP by the City Council, at Regional Commercial locations (such as Car Country)
that are adjacent to freeways/highways and which are subject to a master or specific plan. There was lengthy
discussion with the dealership representatives and Mr. Wilson about the need for the sign height and digital
display area. Several Commissioners were unconvinced that a digital sign would improve sales and suggested
that perhaps there were other options such as improving the appearance of the auto mall with upgraded
buildings and/or landscaping or moving the existing freeway sign to a more visible location. In addition,
several Commissioners indicated that a digital sign would not be appropriate forthe community and would set
an undesirable precedent. The Commission also had questions related to the design of future wayfinding
signs. However, their concerns were addressed when staff reiterated that the design and location of these Car
Country identification signs would be reviewed through a Comprehensive Sign Program, subject to City Planner
approval.
The Car Country Specific Plan serves as the implementing ordinance for the Mello II Segment of the Local
Coastal Program (LCP). A Local Coastal Program Amendment (LCPA) is required to ensure consistency between
the proposed Specific Plan amendment and the Land Use Policies of the LCP. Therefore, the proposed
amendments would not become effective until the California Coastal Commission approves the LCPA.
A full disclosure of the collective testimony, including Planning Commission's discussion and staff responses is
included in the attached minutes. A complete description and staff analysis of the project is included in the
attached report to the Planning Commission. The text for digital display signs, which is recommended for
deletion by the Planning Commission, is shown in Attachment "A" to Planning Commission Resolution No.
7031.
The Car Country representatives inquired if it was necessary to submit an appeal ofthe Commission's action to
delete the digital sign provisions. Staff noted that because City Council approval is required for the proposed
amendments, a formal appeal is not necessary. Subsequent to the hearing, the Car Country Dealers
Association submitted a letter requesting that the City Council reconsider the Planning Commission's
recommendation and reinstate the provisions for a digital display sign. The correspondence is included as
Exhibit 7 of this Agenda Bill.
FISCAL IMPACT:
Processing the proposed changes has involved normal costs associated with staff time, public noticing, and
hearing.
ENVIRONMENTAL IMPACT:
The City Planner has determined that the proposed Specific Plan amendments are exempt from the provisions
of CEQA, pursuant to CEQA Guidelines Section 15061(b)(3) (General Rule), where it can be seen with certainty
that there is no possibility that the activity in question may have a significant effect on the environment. A
Notice of Exemption will be filed by the City Planner upon approval ofthe project.
EXHIBITS:
1. City Council Ordinance No. CS-248
2. City Council Resolution No. 2014-052
3. Location Map
4. Planning Commission Resolutions No. 7031 and 7032
5. Planning Commission Staff Report, dated January 15, 2014
6. Draft Excerpts of Planning Commission Minutes, dated January 15, 2014
7. Correspondence (received January 23, 2014).
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EXHIBIT 1
ORDINANCE NO. CS-248
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
CARLSBAD, CALIFORNIA, APPROVING AN AMENDMENT TO THE
CAR COUNTRY SPECIFIC PLAN, SP 19(J) TO 1) UPDATE THE CAR
COUNTRY COMPREHENSIVE SIGN PROGRAM BY MODIFYING
THE EXISTING SIGN STANDARDS AND 2) TO STREAMLINE THE
PERMIT AND REVIEW PROCESS FOR MINOR IMPROVEMENTS.
CASE NAME: CAR COUNTRY INITIATIVES 2 & 4
CASE NO.: SP 19(J)
The City Council of the City of Carlsbad, California, does ordain as follows:
WHEREAS, the City Council approved the Car Country Specific Plan SP 19 on
I January 18,1972 by adopting Ordinance No. 9288; and
WHEREAS, the City Council approved an amendment to the Car Country Specific
I Plan SP 19(A) on June 19,1984 by adopting Ordinance No. 9720; and
WHEREAS, the City Council approved an amendment to the Car Country Specific
Plan SP 19(B) on January 22,1985 by adopting Ordinance No. 9734; and
WHEREAS, the City Council approved an expansion to the Car Country Specific
I Plan SP 19(C) on December 22,1987 by adopting Ordinance No. 9842; and
WHEREAS, the City Council approved an amendment to the Car Country Specific
j Plan SP 19(D) on October 6,1992 by adopting Ordinance No. NS-214; and
WHEREAS, the City Council approved an amendment to the Car Country Specific
I Plan SP 19(E) on August 20,1991 by adopting Ordinance No. NS-116; and
WHEREAS, an application for an amendment to the Car Country Specific Plan SP
119(F) was applied for and withdrawn; and
WHEREAS, the City Council approved an amendment to the Car Country Specific
Plan SP 19(G) on June 27,1995 and July 18,1995 by adopting Ordinance No. NS-315 and NS-317,
I respectively; and
WHEREAS, the City Council denied an amendment to the Car Country Specific
j Plan SP 19(H) on April 23,1996 by adopting City Council Resolution 96-141; and
WHEREAS, the City Council approved an amendment to the Car Country Specific
Plan SP 19(1) on April 18, 2006 by adopting Ordinance No. NS-799; and
WHEREAS, after procedures in accordance with the requirements of law, the City
Council has determined that the public interest indicates that said Specific Plan Amendment SP
19(J) be approved; and
WHEREAS, the City Council did on the 25*'' day of March 2014 hold a duly noticed
I public hearing as prescribed by law to consider said request; and
WHEREAS, said application constitutes a request for a Specific Plan Amendment
I as shown on Exhibit "SP 19{J)" dated January 15, 2014 incorporated by reference.
NOW, THEREFORE, the City Council of the City of Carlsbad ordains as follows that:
1. The above recitations are true and correct.
2. That Specific Plan Amendment SP 19(J) dated January 15, 2014 attached
hereto, and incorporated herein by reference, is approved. The Specific Plan shall constitute the
I development plan for the property and all development within the plan area shall conform to the
plan.
3. That the findings and conditions of the Planning Commission in Planning
I Commission Resolution No. 7031 shall also constitute the findings and conditions of the City
Council.
EFFECTIVE DATE: This ordinance shall be effective no sooner than thirty days after
its adoption but not until approved by the California Coastal Commission, and the City Clerk shall
certify to the adoption of this ordinance and cause it to be published at least once in a publication
of general circulation in the City of Carlsbad within fifteen days after its adoption.
INTRODUCED AND FIRST READ at a regular meeting of the Carlsbad City Council on
the 25*'^ day of March 2014, and thereafter.
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PASSED AND ADOPTED at a regular meeting of the City Council of the City of
Carlsbad on the day of , 2014, by the following vote, to wit:
AYES:
NOES:
ABSENT:
APPROVED AS TO FORM AND LEGALITY:
CELIA A. BREWER, City Attorney
MATT HALL Mayor
ATTEST:
BARBARA ENGLESON, City Clerk
EXHIBIT "SP 19{J)"
CAR COUNTRY
CARLSBAD
SPECIFIC PLAN 19
SPECIFIC PLAN AMENDMENT SP 19(J)
JANUARY 15,2014
TRI-CITY AUTO CENTER
SP-19
(Develop 50 acre auto center consisting of six dealers having nine
major lines of automobiles, east of 1-5, south of Cannon Road and
north of Palomar Airport Road)
APPROVED BY:
City Council Ordinance #9288, January 18, 1972
***
CAR COUNTRY
SP-19(A)
(Implement development standards; including signage)
APPROVED BY:
Planning Commission Resolution #2274, May 9, 1984
City Council Ordinance #9720, June 19, 1984
***
SP-19(B)
(To allow the Planning Commission to consider minor
modifications to Sec. 21.41.075(b) ofthe Sign Ordinance)
APPROVED BY:
Planning Commission Resolution #2340, August 22,1984
City Council Ordinance #9734, January 22, 1985
***
SP-19(C)
(35 acre expansion to existing Car Country, South of Cannon
Road, east of Paseo Del Norte, north of Palomar Airport Road)
APPROVED BY:
Planning Commission Resolution #2692, November 12,1987
City Council Ordinance #9842, December 22,1987
***
SP-19(D)
(Expanding additional automotive services for four lots to allow
development and revenues to the City of Carlsbad imtil the
economics and dealerships are available)
APPROVED BY:
City Council Ordinance #NS-214, October 6,1992
***
SP-19(E)
(Deli - primarily for the use of tenants and customers of Car
Country Plaza)
APPROVED BY:
Plarming Commission Resolution #3220, May 15, 1991
City Council Ordinance #NS-166, August 20,1991
***
SP-19(F)
(Used car dealership and car wash with non self-serve gas pumps)
WITHDRAWN: October 7, 1991
SP-19(G)
(Comprehensive Sign Program for Car Country Specific Plan)
APPROVED BY:
Plarming Commission Resolution #3750, April 19, 1995
City Council Ordinance #NS-315, June 27,1995
City Council Ordinance #NS-317, July 18,1995
***
SP-19(H)
(Expansion to include new offices, service bays &. parking)
DENIED BY:
Planning Commission Resolution #3889, January 17,1996
City Council Resolution #96-141, April 23,1996
***
SP-19(1)
(Modification to parking standard and addition of standards for the
development of parking structures)
APPROVED BY:
Planning Commission Resolution #6042, March 15, 2006
City Council Ordinance #NS-799, April 18, 2006
***
SP-19(J)
(Modifications to approval process and provisions for signs)
APPROVED BY:
Planning Commission Resolution #
City Council Ordinance #
VO
CAR COUNTRY CARLSBAD TABLE OF CONTENTS
SPECIFIC PLAN 19
Chapter/Title Page
PART 1 - INTRODUCTION
L INTRODUCTION 1-1
A. Purpose and Organization 1-1
B. Background 1-1
PART 2 - ORIGINAL CAR COUNTRY AREA
1. GENERAL REQUIREMENTS 2-1
A. General Statement and Purpose 2-1
B. Definitions 2-3
C. Site Development Plan Requirement and Decision-Making Authority 2-5
D. Coastal Development Permit Requirement 2-6
IL AuTO FACILITIES DEVELOPMENT STANDARDS 2-7
A. Permitted Uses 2-7
B. Building Areas 2-7
C. Building Heights 2-7
D. Architectural Design and Materials 2-8
E. Building Setbacks 2-10
F. Parking 2-11
G. Parking Structures 2-12
H. Paging Systems 2-12
I. Outdoor Lighting 2-12
J. Fencing 2-13
K. Undeveloped Areas 2-14
L. Trash Collection 2-14
M. Loading 2-14
N. Storage 2-14
O. Utility Services 2-14
P. Roof Equipment 2-14
III. GENERAL COMMERCIAL DEVELOPMENT STANDARDS 2-15
A. General Purpose 2-15
B. Approval of Land Uses 2-15
C. Land Uses 2-15
D. Building Areas 2-16
E. Building Heights 2-16
CAR COUNTRY CARLSBAD TABLE OF CONTENTS
SPECIFIC PLAN 19
Chapter/Title Page
F. Architectural Design and Materials 2-16
G. Building Setbacks 2-17
H. General Parking Requirements 2-18
I. Required Parking Spaces 2-18
J. Adjustment of Required Parking 2-19
K. Outdoor Lighting 2-19
L. Fencing , 2-20
M. Undeveloped Areas 2-21
N. Trash Collection 2-21
O. Loading 2-21
P. Utility Services 2-21
Q. Roof Equipment 2-21
IV. LANDSCAPE STANDARDS 2-22
A. Purpose 2-22
B. Approval Procedures 2-22
C. Landscape Areas 2-22
D. Wheel Stops and Concrete Curbs 2-23
E. Completion of Landscaping 2-23
F. Maintenance of Landscaping 2-23
G. Landscaping Materials and Details 2-24
PART 3 - CAR COUNTRY EXPANSION AREA
1. INTRODUCTION 3-1
A. Purpose 3-1
B. Location 3-1
C. General Plan and Zoning Designations 3-1
D. General Development Concept 3-4
E. General Provisions 3-4
F. Amendments 3-6
IL DEVELOPMENT REVIEW PROCESS 3-7
A. Subdivision Process 3-7
B. Site Development Plan Requirement and Decision-Making Authority 3-7
C. Coastal Development Permit Requirement 3-8
-11-
CAR COUNTRY CARLSBAD TABLE OF CONTENTS
SPECIFIC PLAN 19
Chapter/Title Page
IIL PROJECT DEVELOPMENT STANDARDS 3-9
A. Permitted Uses 3-9
B. Building Coverage 3-10
C. Building Height 3-10
D. Architectural Design and Materials 3-10
E. Building Setbacks 3-12
F. Parking 3-13
G. Parking Structures 3-15
H. Loading 3-15
I. Storage 3-15
J. Paging System 3-15
K. Special Events Promotions 3-17
L. Outdoor Lighting 3-17
M. Fencing and Screening 3-18
N. Trash Collection 3-18
O. Equipment and Roofs 3-18
P. Utility Services 3-19
Q. Driveway Locations 3-19
R. Grading 3-19
S. Undeveloped Areas 3-19
T. Performance Standards 3-19
U. Test Driving 3-20
V. Employee Eating Area 3-20
IV. LANDSCAPE STANDARDS 3-21
A. Landscape Areas 3-21
B. Wheel Stops and Concrete Curbs 3-21
C. Maintenance of Landscaping 3-22
D. Landscaping Materials and Design 3-22
V. ADDENDUM 3-23
Uses for Lots 2 & 3 per SDP 88-3 3-23
-III-
13
CAR COUNTRY CARLSBAD TABLE OF CONTENTS
SPECIFIC PLAN 19
Chapter/Title Page
PART 4 - COMPREHENSIVE SIGN PROGRAM
PURPOSE 4-1
A. Sign Permit Procedures 4-1
B. General Standards 4-1
C. Franchise Signs 4-2
D. Signs on Dealerships Immediately Adjacent to 1-5 4-2
E. On-Site Directional Signs 4-2
F. Car Country Identification Signs 4-3
G. Regional Commercial Sign 4-4
-IV-
CAR COUNTRY CARLSBAD LIST OF FIGURES
SPECIFIC PLAN 19
Figure/Title Page
PART 1 - INTRODUCTION
1-1 VICINITY MAP 1-3
1 -1. PRnmrr ARF.A 1-4
PART 2 - ORIGINAL CAR COUNTRY AREA
2-1 ORIGINAL PROJECT AREA 2-2
1-2 GAR A GF. SRCTTON 2-9
PART 3 - CAR COUNTRY EXPANSION AREA
3-1 VICINITY MAP 3-2
3-2 EXPANSION AREA 3-3
3-3 SITE PLAN 3-5
3-4 GARAGE SECTION 3-11
3 -5 LOTS 1,2 &3 SCREENING FROM CANNON ROAD 3-14
3-6 TURNOUT POCKET 3-16
-V-
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-VI-
CAR COUNTRY CARLSBAD INTRODUCTION
SPECIFIC PLAN 19 PART 1
I. INTRODUCTION
A. Purpose and Organization
This Car Country Carlsbad Specific Plan sets forth the zoning and development
plan for the Car Country Auto and Shopping Center. The document's primary
function is to provide a comprehensive description of land use, design guidelines,
development standards and implementation programs to direct future
development. The specific plan will provide the necessary regulations so that
subsequent development applications, consistent with this document, may be
processed and approved by the City as a part of a comprehensive planning effort.
The Car Country Auto and Shopping Center is a planned commercial
development featuring a combination of new car dealerships with other
commercial enterprises. The center contains approximately 78 acres and is
located north of Palomar Airport Road, south of Cannon Road and immediately
adjacent to the east side ofthe 1-5 corridor. The specific plan's regional location
is illustrated by Figure 1-1.
This document is divided into four sections; Introduction, Original Car Coimtry
Area, the Car Country Expansion Area and the Comprehensive Sign Standards.
Although the original Car Country Area and the Car Counrty Expansion Area are
independent specific plan areas, the overall goal is to comprehensively develop
Car Coimtry so that future development will complement and enhance existing
and future uses within the specific plan area as well as the surrounding areas.
Figure 1-2 shows the boundaries of the original and expansion areas of this
specific plan.
B. Background
The original Car Country Specific Plan (SP 19) was adopted by the City of
Carlsbad in January 1972. The original document established the development
restrictions, standards and control procedures related to the development of the
original Car Coimtry Auto Park. These standards and procedures are included in
this document as Part 2 and shall only be applicable to the Original area.
The Car Country Expansion Amendment (SP 19C) was adopted by the City of
Carlsbad in December 1987. The amendment established the development
regulations for the 35-acre expansion area located immediately east ofthe original
Car Country Auto Park. The document, included as Part 3, was developed to be a
"self-contained" plan that did not require reference to the original specific plan.
1-1
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CAR COUNTRY CARLSBAD INTRODUCTION
SPECIFIC PLAN 19 PART 1
In keeping with the approvals for the Car Coimtry area, this document has been
organized to divide the development regulations into three areas; the Original Car
Country Area; the Car Country Expansion Area and the Comprehensive Sign
Standards, which is applicable to both the Original and Expansion Areas.
1-2
CAR COUNTRY CARLSBAD INTRODUCTION
SPECIFIC PLAN 19 PARTI
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SPECIHC PLAN 19
CAR COUNTRY CARLSBAD
Figure 1-1
VICINITY MAP
CARLSBAD, CA k JACK HENTHORN & ASSOCIATES
1-3
SPECIFIC PLAN 19
CAR COUNTRY CARLSBAD
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CARLSBAD, CA ll TACK HEKTHPKN .& ASSCXJATES
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
I. GENERAL REQUIREMENTS
A. General Statement and Purpose
1. Purpose
The Car Country Carlsbad Auto and Shopping Center is a planned
commercial development featuring the combination of new car dealerships
with other commercial enterprises. The site selected is most appropriate to
attracting a growing market of auto-oriented customers in fast growing
North San Diego County.
The center is located in the City of Carlsbad with a fabulous exposure on
Freeway Interstate 5, as shown on Figure 2-1. The site commands a range
of customer areas from the three immediate cities of Oceanside, Carlsbad
and Vista which are within a 5 mile radius as well as the larger automotive
market of the North San Diego County.
This proposed commercial development is harmonious with the master
planning, concepts of San Diego County and the City of Carlsbad. These
master planning concepts and other studies confirm that Car Country
Carlsbad is in an ideal area for this commercial center serving the local
needs of the three cities and the extended automotive needs of North San
Diego County.
2. Development Standards
The quality of the . development shall be based upon the highest and best
standards with appropriate development restrictions, standards and control
procedures. In general, these standards shall be oriented to achieve a
commercial shopping environment of Spanish/Mediterranean Architecture
with limited signing and extensive landscaping. This development is
intended to be environmentally oriented towards enhancing the beauty, the
nature and the history of this area.
The developers have set aside approximately forty-four thousand square
feet of land for a park as an example of the objective desired for this
Center.
2-1
to
SPECDFIC PLAN 19
CAR COUNTRY CARLSBAD
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CARLSBAD, CA
ORIGINAL PROJECT AREA ^
W I ACK HENTHOIW & ASSOaATES H
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
3. Statement on Utilities Availability
All utilities including gas, electricity, water, sewer and telephone are
available by underground service.
4. City of Carlsbad Requirements
Except as otherwise stated in these development standards, the
requirements of the City of Carlsbad shall apply. Where conflicts between
these standards and the City requirements (such as Plaiming, Zoning and
the Building Code) occur, the City requirements shall be mandatory.
B. Definitions
1. General Statement and Purpose
The usage of words meant in these development standards is that generally
intended in the building industry or as defined in this section. Where
conflicts arise as to the definition of words, the decision of the City
Planner on the meaning of a word shall be final, unless appealed pursuant
to CMC Section 21.54.140.
2. Definitions
Alter or Alterations
Any change, addition or modification in construction or occupancy.
Area (Floor)
The area included within the surrounding exterior walls of a building.
Area (Elevation)
The area included within the height and length of a building.
Building
Any structure built for the support, shelter or enclosure of persons,
animals, chattels or property of any kind.
Building Line
An imaginary line parallel to the property line specifying the closest point
from a building to the property line.
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
Front of Lot
The boundary of the lot facing Paseo Del Norte.
Height of Building
Building height shall be measured pursuant to Carlsbad Municipal Code
(CMC) Section 21.04.065.
Mezzanine
An intermediate floor placed in any story or room. When the total area of
any Mezzanine exceeds 33 1/-3 percent of the total floor area of the room,
it shall be considered as constituting an additional story.
Sign
Any structure, device, or contrivance, electric or non-electric and all parts
thereof which are erected or used for advertising purposes upon or within
which any poster, bill, bulletin, printing, lettering, painting, device or other
advertising of any kind whatsoever is used, placed, posted, tacked, nailed
pasted or otherwise fastened or affixed.
Storv
The portion of a building included between the upper surface of any floor
and the upper surface of the floor next above except that the topmost story
shall be that portion of a building included between the upper surface of
the topmost floor and the ceiling or roof above.
Structure
That which is built or constructed, an edifice or building of kind or any
piece of work artificially built up or composed of parts joined together in
some definite manner.
2-4
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
C. Site Development Plan Requirement and Decision-Making Authority
A Site Development Plan shall be required for all new development as noted
below.
1. Exemptions
a. The following project types are exempt from the requirement for a
Minor Site Development Plan or Site Development Plan provided
that the City Plaimer determines that the project meets all
development standards and is consistent with all aspects of the Car
Country Specific Plan:
1) Any addition to an existing building that would result in an
increase of less than ten percent of the intemal floor area of
the existing building.
2) Construction of new buildings that would result in an
increase of less than ten percent of the combined internal
floor area of all existing buildings on the site.
3) Any interior or exterior improvements that do not add
square footage (e.g. architectural facade enhancements).
4) Modifications to outdoor lighting plans.
2. Minor Site Development Plan
The following project types require administrative approval of a Minor
Site Development Plan in accordance with CMC Chapter 21.06:
a. Any addition to an existing building that would result in an
increase of between ten and fifty percent of the intemal floor area
ofthe existing building.
b. Construction of new buildings that would result in an increase of
between ten and fifty percent of the combined intemal floor area of
all existing buildings on the site.
3. Site Development Plan
The following project types require approval of a Site Development Plan
in accordance with CMC Chapter 21.06:
2-5
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
a. Any improvement to a building that would result in an increase of
more than fifty percent of the intemal floor areas of an existing
building.
b. Constmction of new buildings that would result in an increase of
more than fifty percent of the combined intemal floor area of all
existing buildings on the site.
c. Constmction of any new building(s) or permanent physical
improvements on a vacant lot.
D. Coastal Development Permit Requirement
Unless found to be exempt, all development shall be required to obtain approval
of a Coastal Development Permit in accordance with CMC Chapter 21.201.
2-6
1'^
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 ~~ PART 2
II. Auto Facilities Development Standards
A. Permitted Uses
1. Automobile sales, new and used
2. Automobile repair
3. Automobile wash
4. Automotive parts
5. Tire sales and service
6. New car storage
7. Automobile body shop
8. Tmck & Recreational Vehicles Sales and Service
9. Rental and leasing of vehicles permitted to be sold
10. Parking Stmctures for the storage of new cars, employee parking and/or
service bays
11. All businesses other than new car sales and service shall be accessory to a
new car sales and service business
B. Building Coverage
Building coverage shall not exceed 25 percent coverage of each project site area.
Allowable total building coverage may be increased to 50% when a parking
stmcture is included as a part of a Site Development Plan.
C. Building Heights
For developments west of Paseo Del Norte, building heights shall be restricted as
follows:
Service Buildings - one story and 24' maximum
Main Building - one story and 24' maximum (Parts, showroom, offices)
Parking Stmctures - three stories and 35' maximum to top of roof deck, as
shown in Figure 2-2. Height protmsions up to 45' are allowed per CMC
Section 21.46.020.
2-7
n -1
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
For developments east of Paseo Del Norte, building heights shall be restricted as
follows:
Service Buildings - one story and 24' maximum
Main Building - two stories and 35' maximum (Parts, showroom, offices)
Parking Stmctures - three stories and 35' maximum to top of roof deck, as
shown in Figure 2-2. Height protmsions up to 45' are allowed per CMC
Section 21.46.020.
D. Architectural Design and Materials
The design of exterior building elements and fencing shall be of a Spanish or
Mediterranean architectural style. The texture, color, and materials used shall be
harmonious with the Spanish or Mediterranean motif The quality of design and
the selection of materials and colors shall be reviewed and approved by the
appropriate decision-making authority.
All stmctures located in the Car Country area shall comply with the following
design standards:
1. Exterior walls shall incorporate design elements that are consistent with
the Spanish or Mediterranean architectural styles. Examples of these
elements include, but are not limited to, slump stone adobe, stucco, arches,
arcades, cornices, corbels, balustrades, fountains, and door/window
details. Altemative design elements and materials may be incorporated
into the architecture subject to the determination that the elements are
found to be consistent with the Spanish or Mediterranean styles.
2. All buildings shall have an exterior color consistent with the Spanish and
Mediterranean architectural styles. The use of warm, muted earth tones is
required.
3. If a roof element is incorporated into the building design, the roof shall
include a mission clay barrel tile or S-tile design of terra cotta coloring i.e.
red El Camino blend, or Bernardo blend.
2-8
2«
Si
to V-
CiKADZ LEVEL
SCALE l/S".r-0"
PROPOSED PARKING STRUCTURE riAXIMUn HE^&^-^T
3 LEVELS ABOVE GiROUNP PARKING
ILHTM SCREENED ROOF TOP PARKING
SPECIHC PLAN 19
CAR COUNTRY CARLSBAD
ti O V * • n
GARAGE SECTION
CARLSBAD.CA k TACK HEKTHORN &. AssoaATES
10
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 ~ PART2
E. Building Setbacks
For properties west of Paseo Del Norte, the following setbacks shall be observed:
1. Front Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
Parking stmctures shall be setback a minimum of fifty (50) feet (including
parking stmctures which include uses besides parking).
2. Side Yard Setback
Ten (10) feet minimum.
Roof overhangs and other unsupported architectural devices may project
six (6) feet into the setback area.
3. Street Side Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
Parking stmctures shall be setback a minimum of fifty (50) feet (including
parking stmctures which include uses besides parking).
4. Rear Yard Setback
Twenty (20) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
For properties east of Paseo Del Norte, the following setbacks shall be observed:
1. Front Yard Setback
Forty-five (45) feet minimum. Roof overhangs and other architectural
devices may project six (6) feet into setback area.
Parking stmctures shall be setback a minimum of fifty (50) feet (including
parking stmctures which include uses besides parking).
2-10
2>o
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 ~~~ PART 2
2. Side Yard Setback
Ten (10) feet minimum.
Roof overhangs and other architectural devices may project six (6) feet
into the setback area.
3. Street Side Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
Parking stmctures shall be setback a minimum of fifty (50) feet (including
parking stmctures which include uses besides parking).
F. Parking
The intent of this section is to provide sufficient parking in areas such that on-
street parking will be minimized.
1. General Parking Standards for Motor Vehicle Dealerships
a. Sales - One space per 400 square feet of gross floor area. Gross
floor area includes all interior areas that are not specified below,
including but not limited to: interior display, reception areas,
private offices, and closing rooms.
20% of the required stalls shall be designated as customer parking.
b. Repair - Four spaces per work bay for the first three bays. Two
spaces per bay for each bay in excess of three. Work bays shall not
count as parking spaces.
c. Parts -
Customer Parking: 1 space per 1,000 square feet of gross floor
area for auto parts.
Employee Parking: 1 space per 1,250 square feet of gross floor
area for auto parts.
d. Storage and Display (New and Used Vehicle Inventory) - On-site
storage of vehicles is permitted as long as it does not encroach into
any employee or customer designated parking spaces.
2-11
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
e. All other uses - such parking as may be required by CMC Chapter
21.44 for a specific use.
f All required customer and employee parking spaces shall be striped
and designated as such to the satisfaction of the City Planner.
G. Parking Structures
Parking stmctures may be used for the storage of new cars, employee parking
and/or to provide ground level areas for sales, service, and/or parts. Design ofthe
stmcture shall be consistent with Sections C, D & E and complementary with
existing buildings on and offsite. All vehicles shall be screened firom outside
views by the stmcture walls and/or landscaping.
Landscaping shall be provided to screen the stmcture from surrounding properties
and 1-5 corridor.
H. Paging Systems
Outdoor sound system for music and/or for pagmg shall be designed to minimize
noise nuisance to adjoining properties. Speakers shall be spaced to minimize
sound levels and oriented away from adjoining properties. Upon completion of
constmction, the outdoor sound system shall be tested for noise and where
necessary it shall be adjusted to the satisfaction of the City Planner.
I. Outdoor Lighting
1. Purpose
The general intent of this section is to achieve the following goals:
All display and security lighting for each dealership shall be
designed for uniformity.
Lighting shall be designed to minimize glare away from Paseo Del
Norte and from the Interstate 5 corridor as the highest priority and
to minimize glare away from adjacent properties as a secondary
priority.
2-12
''7 '
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 ~~ PART 2
2. Design
All outdoor light fixtures and pole specifications with respect to height,
type, projected angle of light, material, colors and use, shall be subject to
approval of the appropriate decision-making authority.
Lighting for the roof level of parking stmctures shall be limited to the use
of bollards or lighting attached to the parapet walls. Roof top lighting
shall not exceed the height of the parapet wall.
3. Lighting Restrictions
Light fixtures for display areas ofthe automobile agencies and for general
lighting of the commercial developments, shall be metal halide, induction
lighting, or other low-energy usage light fixtures as approved by the
appropriate decision-making authority. All fixtures will be mounted on
tapered square or round-type poles.
J. Fencing
1. Prohibited Materials:
Wire fencing and gates
2. Fencing and Gate Design
The design of fence and gates shall be appropriate to and similar to the
Spanish or Mediterranean motif required for the buildings.
Material shall be of approved masonry, stucco or wood.
3. Screening
Storage areas, loading areas, service yards shall be screened from view
from the outside by fencing.
Height of fence shall average 8 feet in height and be limited to maximum
and minimum heights of 9 feet and 7 feet respectively.
Parking stmctures shall be screened from view from the outside by a
combination of fencing and landscaping.
4. Fencing Setback
Fencing may be placed without setback from the property lines except as
follows where setback for the fencing shall be observed.
2-13
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 ~~ PART 2
Northerly Property Lines of Lots 1 and 4 Fencing Setback - 5 feet minimum
Westerly Property Lines of Lots 1 and 10 Fencing Setback - 5 feet minimum
Property Lines along Paseo Del Norte Fencing Setback - 25 feet minimum
K. Undeveloped Areas
Undeveloped areas/slopes shall be planted and maintained in a dean, neat and
orderiy manner. Undeveloped lots shall not be used for the storage of
automobiles unless a Conditional. Use Permit is processed pursuant to CMC
Chapter 21.42.
L. Trash Collection
There shall be provided a completely screened trash collection area. Screening
materials shall be of masonry walls. The ground shall be paved with 4" minimum
concrete.
No frash collection shall be permitted in the front yard setback.
M. Loading
Provision for loading and unloading shall be provided on site. Such area shall not
be permitted in the front yard setback.
N. Storage
Outdoor storage shall be visually screened from exterior view by fencing as
required in Section J (Fencing).
O. Utility Services
All utility, including telephone, services to the building shall be underground and
shall be screened where exposed to exterior view.
P. Roof Equipment
All equipment including air conditioning equipment shall not be permitted on the
roof unless screened in an approved manner from horizontal view.
Vents for plumbing, air exhaust and air inlets are permitted on the roof without
screening.
Special care shall be exercised in the location and sizing of exhaust vent for the
paint spray booth so as to reduce its view to the freeway or to Paseo Del Norte.
2-14
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
HI. GENERAL COMMERCIAL DEVELOPMENT STANDARDS
A. General Purpose
The purpose of this section is to maintain the high development standards
contemplated for Car Country Carlsbad or conunercial uses other than Auto
Dealer Facilities which are controlled under Section II of these standards.
B. Approval of Land Uses
It is intended that the usual commercial uses permitted upon commercial zoned
property shall be allowed for those sites indicated to be general commercial and
the un-named Auto Dealer Site (lots 1, 4, 6 and 7) subject to review and approval
of the Planning Commission. The discretion of the Planning Commission with
respect to approval of land uses shall be limited to minimizing undesirable
duplications within Car Country Carlsbad,
Request for approval of proposed land uses for a general commercial development
shall be submitted for approval of a Site Development Plan in accordance with
CMC Chapter 21.06.
C. Land Uses
Professional and Business Offices
Accountants
Architects
Attomeys
Banks
Dentists
Doctors
Economic Consultants
Engineers
Laboratories
Optomefrists
Savings & Loan
Surveyors
Telephone Answering
Travel Agency
2-15
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
2. Commercial Uses
Book Store Liquor
Camera Shop Motel
Delicatessen Pharmacy
Department Store Reproductions
Florist Restaurant
Hotel Service Station
Jewelry Store Tobacco Store
D. Building Coverage
Building coverage shall not exceed 40 percent coverage of the project site area.
E. Building Heights
Building heights shall be limited as follows:
Lot 1: One story - 24' max.
Lots 4, 6, 7: No restrictions except as required by the project conditions of
approval.
F. Architectural Design and Materials
The design of exterior building elements and fencing shall be of a Spanish or
Mediterranean architectural style. The texture, color and materials used shall be
harmonious with the Spanish or Mediterranean motif The quality of design and
the selection of materials and colors shall be reviewed and approved by the
appropriate decision-making authority.
All stmctures located in the Car Country area shall comply with the following
design standards:
1. Exterior walls shall incorporate design elements that are consistent with
the Spanish or Mediterranean architectural styles. Examples of these
elements include, but are not limited to, slump stone adobe, stucco,
arches, arcades, cornices, corbels, balusfrades, fountains, and
door/window details.
2-16
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
2. All buildings shall have an exterior color consistent with the Spanish and
Mediterranean architectural styles. The use of warm, muted earth tones
is required.
3. All roofs will include a mission clay barrel tile or S-tile design of terra
cotta coloring i.e. red El Camino blend, or Bemardo blend.
G. Building Setbacks
Buildings shall be setback from the property line in accordance with the
following schedules.
Lot 1 Shall have the following setbacks:
1. Front Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
2. Side Yard Setback
Ten (10) feet minimum.
3. Rear Yard Setback
Twenty (20) feet minimum. Roof overhangs and other unsupported
devices may project six (6) feet into the setback area.
Lot 4 Shall have the following setbacks:
1. Front Yard Setback
Forty-five (45) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
2. Side Yard Setback (South)
Ten (10) feet minimum
3. Side Yard Setback (North)
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
2-17
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
4. Rear Yard Setback
Ten (10) feet minimum.
Lot 6 and Lot 7 if used as general commercial (in lieu of auto dealership) shall
have the following setbacks:
1. Front Yard Setback
Seventy-five (75) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into set-back area.
2. Side Yard Setback
Twenty (20) feet Minimum. Roof overhangs and other architectural
devices may project six (6) feet into setback area.
3. Rear Yard Setback
Ten (10) feet minimum.
H, General Parking Requirements
The intent of this section is to provide adequate parking areas on site so as to
reasonably eliminate the need for any parking on the street.
Parking required in this section shall be provided on-site or on another site
within 400 feet of the project.
Parking that is proposed on another site shall comply with the requirements of
CMC Section 21,44.040.
I, Required Parking Spaces
Parking spaces required shall be based upon the following:
1, Professional Business Offices:
One space per each 250 sq, ft, of gross floor area.
2-18
"'} u
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
2. Restaurants, Bars:
a. Less than four thousand square feet in size - One space/one
hundred square feet gross floor area.
b. Four thousand square feet or greater - Forty plus one space/fifty
square feet of floor space in excess of four thousand square feet.
3. Commercial:
One space per each 300 sq, feet of gross floor area.
4. Hotels and Motels:
1.2 spaces per unit.
J, Adjustment of Required Parking,
Required on-site parking may be adjusted by approval of the appropriate
decision-makmg authority upon a reasonable showing. Such showing may
include the following:
1. Combined use of parking on an auto dealer site provided that maximum
parking needs of the separate facilities occur at different times.
2, Compliance with CMC Section 21.44.080 - Joint Use Parking.
K. Outdoor Lighting
1. Purpose
The general intent of this section is to achieve the following goals:
a. All display and security lighting shall be designed for uniformity
of design concepts for the area,
b. Lighting shall be designed to minimize glare away from Paseo
Del Norte and from the Interstate-5 corridor as the highest
priority and to minimize glare away from adjacent properties as a
secondary priority.
2-19
CAR COUNTRY CARLSBAD ORIGINAL SP19 AREA
SPECIFIC PLAN 19 PART 2
2. Design
All outdoor light fixtures and pole specifications with respect to height,
type, projected angle of light, material, colors and use, shall be subject to
approval ofthe appropriate decision-making authority,
3. Lighting Restrictions
Light fixtures for display areas of the automobile agencies and for
general lighting of the commercial developments, shall be metal halide,
induction lighting, or other low-energy usage light fixtures (no florescent
arm-type fixtures will be allowed) as approved by the appropriate
decision-making authority. All fixtures will be mounted on tapered
square or round-type poles.
L. Fencing
1, Prohibited Materials
Wire fencing and gates.
2, Fencing and Gate Design
The design of fence and gates shall be appropriate to and similar to the
Spanish or Mediterranean motif required for the buildings.
Material shall be approved masonry, stucco or wood.
3, Screening
Storage areas, loading areas, service yards, shall be screened from view
from the outside by fencing.
Height offence shall average 8 feet in height and be limited to maximum
and minimum heights of 9 feet and 7 feet respectively.
4, Fencing Setback
Fencing may be placed without setback from the property lines except as
follows where setback for the fencing shall be observed:
Northerly Property Lines of Lot 1 and 4 Fencing Setback - 5 feet minimum
Westerly Property Lines of Lots 1 and 10 Fencing Setback - 5 feet minimum
Property Lines along Paseo Del Norte Fencing Setback - 25 feet minimum
2-20
40
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
M. Undeveloped Areas
Undeveloped areas/slopes shall be planted and maintained in a clean, neat and
orderiy manner. Undeveloped lots shall not be used for the storage of
automobiles unless a Conditional Use Permit is processed pursuant to CMC
Chapter 21.42,
N, Trash Collection
There shall be provided a completely screened frash collection area. Screening
materials shall be of masonry walls. The ground shall be paved with 4"
minimum concrete.
No trash collection shall be permitted in the front yard setback,
O, Loading
Provision for loading and unloading area shall be provided on site. Such area
shall not be permitted in the front yard setback.
P. Utility Services
All utility, including telephone, services to the building shall be underground
and shall be screened where exposed to exterior view.
Q. Roof Equipment
All equipment including air conditioning equipment shall not be permitted on
the roof
Vents for plumbing air exhaust and air inlets are permitted on the roof
Special care shall be exercised in the location and sizing of exhaust vent for the
paint spray booth so as to reduce its view to the freeway or to Paseo Del Norte.
2-21
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
IV. LANDSCAPE STANDARDS
A. Purpose
The purpose ofthe Landscape Standards is to provide landscaping in harmony with the
goals of the Car Country Carlsbad Specific Plan to achieve a planned commercial
development ofthe best quality and appropriate to the Spanish or Mediterranean design
motif
B. Approval Procedures
All landscaping concept plans shall be subject to the approval of the appropriate
decision-making authority.
Landscape Areas
1. Front Yard Landscaping
For lots west of Paseo Del Norte, there shall be a minimum landscape
sfrip of not less than 8 feet in addition to landscaping the Paseo Del
Norte parkway width of 5 feet.
For lots east of Paseo Del Norte, there shall be a minimum landscape
sfrip of not less than 10 feet in addition to landscaping the Paseo Del
Norte parkway width of 5 feet,
2. Rear Yard Landscaping
For lots west of Paseo Del Norte, there shall be a minimum landscape
strip of not less than 5 feet.
3. Side Yard Landscaping
A minimum landscape width of 5 feet shall be observed along the side
property lines. Where a side yard occurs along a cul-de-sac side street,
such yard shall be provided with a minimum landscape width of 8 feet in
addition to landscaping of the parkway,
4. Interior Landscaping
Landscaping in the interior of display parking areas shall be provided in
addition to the boundary sfrip landscaping. Such landscaping shall be in
2-22
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
accordance Avith good design practice and other requirements of the
landscape development standards.
5. Percentage Area Landscaping
In the public display areas visible from Paseo Del Norte, or from the
Interstate 5 corridor, there shall be landscape areas provided along the
perimeter and interiors of such areas to provide a total landscape area not
less than ten (10) percent of the total display area involved.
The developer may reduce the required minimum landscape sfrip for
design purposes of providing enlarged area landscaping. In such instance
the minimum landscape strip permitted shall be 3 feet and the percentage
of total area landscaped shall remain 10 percent.
6. Sloping Earth Banks
Areas in which grading has caused sloping earth banks shall be
landscaped and irrigated in a manner to protect the soil from erosion.
The horizontal projected area of the sloping bank shall be included as
part ofthe required landscaping.
D. Wheel Stops and Concrete Curbs
In public display and customer areas where landscaping abuts the paved area, 6"
high concrete curbs and concrete bumper stops shall be provided.
E. Completion of Landscaping
All landscaping shall have been completed and approved by the Planning
Division before occupancy ofthe sfructure and conduct of business is permitted.
F. Maintenance of Landscaping
All landscaping shall be maintained in the best of standards. Maintenance
standards to be observed shall include the following:
1. Lawn and ground covers - Trimmed and mowed
2. Weeds and Debris - To be removed
2-23
4 3
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
3. Health conditions - Plantings shall be maintained m a healthy and
growing condition with pruning, fertilization and cultivation a regular
part of the maintenance program.
4. Damaged Landscaping - Plantings damaged by storm and other acts of
nature or by vandalism shall be corrected as advised by the City of
Carlsbad within 30 days from advice of the City.
5. Irrigation System - Shall be kept in working condition,
G. Landscaping Materials and Details
Required landscaping shall consist of a designed combination of frees, ground
cover and shrubbery. These materials shall be of limited selection to give
greater unity to the visual quality of the development and shall be selected for
concem of climate and maintenance.
In general, the landscape materials shall be based upon the following
requirements:
Sfreet Trees—Not less than 24" Box spacing, 40 feet o.c, max,
Boundarv Landscape Trees — Not less than 24" Box spacing 40 feet o.c,
max.
Parking Areas Trees — Not less than 24" Box 1 free per each 20 cars
displayed
Ground Cover — Designed for full coverage in a maximum of 6 months
Shmbbery—Not less than 1 gal size
2-24
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PARTS
I. INTRODUCTION
Purpose
The purpose of this document is to establish development regulations for the
approximately 35-acre Car Country Expansion area. An overriding goal is to
uphold and surpass the high quality standards of tiie existing Car Countiy. At
buildout, tiie expansion area should complement and enhance the existing auto
park.
This document is incorporated as an amendment into Specific Plan 19 which
was adopted in January 1972. However, upon initial adoption tiie development
restiictions contained herein only govem the expansion area and do not apply to
the existing Car Country. The Car Country Expansion Area Amendment has
been written as a "self-contained" document which does not require reference to
the original 1972 Specific Plan or subsequent revisions. The original Specific
Plan (SP-19) is contained in Part 2 of tiiis document.
The Car Country Expansion Amendment implements but does not supersede the
General Plan, the Local Coastal Plan or the provisions of Titie 21 of the
Carlsbad Municipal Code (CMC). This document shall constittite the zoning for
all land covered by tiiis plan and no use or development inconsistent with this
plan shall be permitted.
B. Location
The Car Country Expansion area contains approximately 35 acres and is located
soutii of Cannon Road, east of the existing Car Country area, west of
Agricultural Preserve No. 76-1 and north of Palomar Airport Road, Figure 3-1
illusttates the location of the project within the region. The project site and
adjacent properties, including the original Car Countty Auto Park, are illustrated
in Figure 3-2. The property located in the City of Carlsbad contains
approximately 35 acres and described as follows: "A portion of Lot H" ofthe
Rancho Agua Hedionda, Map 823 in the City of Carlsbad, County of San Diego,
State of Califomia.
C. General Plan and Zoning Designations
The site is designated by the City of Carlsbad's General Plan as Regional
Commercial (R). These commercial areas are oriented to estabUshments which
sell large, low volume, high cost items such as automobiles. The adopted zoning
for the expansion area is C-2(Q). Both General Plan and zoning are consistent
with the designations for the original area included within Car Country.
3-1
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PART 3
CityofOceanside
Cityof
Vista
;City of
San
Marcos
Cityof
Encinitas
NORTH
NottsScilt
SPECIFIC PLAN 190
CAR COUNTRY CARLSBAD
Figure 3-1
VICINITY MAP
CARLSBAD, CA k JACK HENTHORN & ASSOCIATES
3-2
SPECIFIC PLAN 19C
CAR COUNTRY CARLSBAD
CARLSBAD.CA
EXPANSION AREA
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09
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PART 3
D. General Development Concept
1. LandUse
The Car Country Expansion area will continue the land use pattem
established in the original auto park. Figure 3-3 illusttates the
Development Concept Plan. The primary use of the area will be retailing
of new and used motor vehicles,
2, Circulation
Primary access to the site will be from Car Country Drive which provides
access from Paseo Del Norte to Cannon Road.
E. General Provisions
1. Except as specifically stated in this plan, tiie requirements of the C-2
zone and all other applicable provisions of the zoning, subdivision,
grading and building codes (and any amendments thereto) of the City of
Carlsbad shall apply,
2. Where minor questions arise regarding interpretation of this Specific
Plan Amendment, the City Planner shall resolve them in a manner
consistent with the Municipal Code, adopted City plans and City policy.
Such decisions by the City Plaimer may be appealed to the Planning
Commission and City Council,
3. The Car Country Expansion has been approved under the express
condition that the applicant shall pay a Public Facilities Fee as required
by City Council Policy No, 17, dated July 28, 1987, on file with tiie City
Clerk and incorporated herein by reference and according to the
agreement executed by the applicant for payment of said fee.
4. This project shall comply with all conditions and mitigation required by
the Zone 3 Local Facilities Plan and any future amendments to that plan
made prior to issuance of building permits.
5. Unless found to be exempt, all development shall be required to obtain
approval of a Site Development Plan consistent with Section II.B of this
plan and in accordance with CMC Chapter 21.06. The plans shall be
evaluated in accordance with municipal ordinances and policies in effect
at the time said plans are before the appropriate decision-making
authority.
3-4
SPEcmc PLAN 19C
CAR COUNTRY CARLSBAD
Figure 3-3
SITE PLAN
m
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PART'S
6. Approval of this Specific Plan or approval and constmction of a part of
the development pursuant to this amendment shall not vest any rights in
the balance of tiie Specific Plan nor create any vested rights in tiie
approval of any subsequent development.
7. All land and/or easements required by this Specific Plan for public sfreets
and public utility purposes shall be granted to the City of Carlsbad
without cost to the City and free of all liens and encumbrances, except as
otherwise conditioned by the Tentative Tract Map,
8. Approval of this plan does not constitute and guarantee individual
development within the Specific Plan Amendment area will be approved,
nor that the availability of public facilities and services will necessarily
coincide with any owner or developer's timetable for constmction
Availability of public services will be evaluated in the context of
subsequent individual approvals and the adopted Local Facilities
Management Plan for Zone 3.
9. Prior to development, a landscape and irrigation plan shall be approved
by the Planning Division.
10. Car Country Drive shall be a single loaded street,
11. All proposed development shall comply with the grading and resource
preservation policies of the underlying Local Coastal Program.
12. Prior to issuance of building permits, the developer of any site shall be
required to obtain a Coastal Permit,
F, Amendments
Amendments to tiiis document may be initiated by an application to the City
Planner, subject to a recommendation of approval by the Planning Commission
and approval by the City Council. Amendments are also subject to review and
approval of a Local Coastal Program Amendment by the Califomia Coastal
Commission,
3-6
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 ~~ PARTS
n. DEVELOPMENT REVIEW PROCESS
A. Subdivision Process
Prior to any development there shall have been a final subdivision map for Car
Country Expansion in conformance with the State Subdivision Map Act and
Titie 20 ofthe City of Carlsbad Municipal Code.
B. Site Development Plan Requirement and Decision-Making Authority
A Site Development Plan shall be required for all new development as noted
below.
1. Exemptions
a. The following project types are exempt from the requirement for
a Minor Site Development Plan or Site Development Plan
provided that the City Planner determines that the project meets
all development standards and is consistent with all aspects ofthe
Car Country Specific Plan:
1) Any addition to an existing building that would result in
an increase of less than ten percent of the intemal floor
area of the existing building.
2) Constmction of new buildings that would result in an
increase of less than ten percent of the combined intemal
floor area of all existing buildings on the site.
3) Any interior or exterior improvements that do not add
square footage (e.g, architectural fa9ade enhancements),
4) Modifications to outdoor lighting plans.
Minor Site Development Plan
The following project types require administrative approval of a Minor
Site Development Plan in accordance with CMC Chapter 21.06:
a. Any addition to an existing building that would result in an
increase of between ten and fifty percent of the internal floor area
of the existing building.
3-7
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 ~~ PARTS
b, Constiuction of new buildings that would result in an increase of
between ten and fifty percent of the combined intemal floor area
of all existing buildings on the site,
3. Site Development Plan
The following project types require approval of a Site Development Plan
in accordance with CMC Chapter 21,06:
a. Any improvement to a building that would result in an increase of
more than fifty percent of the intemal floor areas of an existing
building.
b. Constmction of new buildings that would result in an increase of
more than fifty percent of the combined intemal floor area of all
existing buildings on the site,
c. Constmction of any new building(s) or permanent improvements
on a vacant lot.
C, Coastal Development Permit Requirement
Unless found to be exempt, all development shall be required to obtain approval
of a Coastal Development Permit in accordance with CMC Chapter 21.201,
3-8
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 ~ PARTS
HI. PROJECT DEVELOPMENT STANDARDS
This section sets fortii development standards which shall apply to all lots within the
Car Country Expansion Specific Plan. New car sales is the principle allowed use ofthe
Car Country Expansion and is allowed on all lots. In addition to new car sales certain
other uses described in this section are allowed on Lots 2-3.
A. Permitted Uses
1. All Lots
a. Motor vehicle dealerships for the retail sales, leasing, renting and
servicing of new and used automobiles and other motor vehicles
such as recreational vehicles but whose primary activity is new
vehicle sales.
b. Auto rental and leasing (subject to approval of a Conditional Use
Permit)*
c. Used vehicle sales (subject to approval of a Conditional Use
Permit)*
d. Auto repair - foreign and domestic (subject to approval of a
Conditional Use Permit)*
e. Parking Stmctures for the storage of new cars, employee parking
and/or service bays,
* Subject to the finding that the use is associated with an existing or
proposed new auto dealership in Car Country, a finding that no
new auto dealerships are available at the time of approval and, a
condition that any time a new car dealership becomes available,
the uses identified in section III.A.l (b, c, and d) shall be abated
and/or modified so that the new auto dealership becomes the
primary use ofthe site.
2, Lots 2-3
a. All permitted uses cited in (1,) above,
b. Retail automotive parts sales and service including but not
limited to the following:
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PART'S
1) Tire sales and service
2) Muffler shops
3) Brake shops
4) Wheel alignment and suspension services
5) Tune-up and oil changing facilities
6) Transmission repair
7) Auto detailing and interior work
8) Auto accessories
9) Car wash (Dealership Only)
c. Auto rental and leasing,
d. Restaurant (subject to approval of a Conditional Use Permit),
e. A 1,080 square foot delicatessen located as shown in Exhibits 'A'-
'C of Planning Commission Resolution No. 3221.
B, Building Coverage
Building coverage for uses described in A.l.a above shall not exceed 25 percent.
Allowable total building coverage may be increased to 50% when a parking
stmcture is a part of a Site Development Plan,
C, Building Height
No building, excluding parking stmctures, shall exceed a height of thirty feet or
two stories.
Parking Structures - three stories and 35' maximum to top of roof deck, as
shown in Figure 3-4. Height protrusions up to 45' are allowed per CMC Section
21.46,020.
D, Architectural Design and Materials
The design of exterior building elements and fencing shall be compatible with
the existing style of Car Country, generally described as Spanish or
Mediterranean motifs. Special attention shall be given to the architectural
details of all west facing elevations to ensure that they are visually attractive
when viewed from 1-5 and Paseo Del Norte.
3-10
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SPEcmc PLAN 19C
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PARTS
All stmctures located m the Car Country area shall comply with the followmg
design standards:
1, Exterior walls shall incorporate design elements that are consistent with
the Spanish or Mediterranean architectural styles. Examples of these
elements include, but are not limited to, slump stone adobe, stucco,
arches, arcades, cornices, corbels, balustrades, fountains, and
door/window details, Altemative design elements and materials may be
incorporated into the architecture subject to the determination that the
elements are found to be consistent with the Spanish or Mediterranean
styles,
2, All buildings shall have an exterior color consistent with the Spanish and
Mediterranean architectural styles. The use of warm, muted earth tones
is required.
3, If a roof element is incorporated into the building design, the roof shall
include a mission clay barrel tile or S-tile design of terra cotta coloring
i.e. red El Camino blend, or Bemardo blend.
Irrespective of use, all lot improvements, with the exception of Lots 2 and 3,
shall be designed and constmcted in their entirety as new motor dealerships to
include both sales and service facilities as a contiguous whole.
E. Building Setbacks
1. Front Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project sk (6) feet into the setback area.
Parking stmctures shall be setback a minimum of fifty (50) feet
(including parking stmctures which include uses besides parking).
2. Side Yard Setbacks
Ten (10) feet minimum. Roof overhangs and unsupported architectural
devices may project six (6) feet into the setback,
3. Street Side Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
Parking stmctures shall be setback a minimum of fifty (50) feet
(including parking stmctures which include uses besides parking).
3-12
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 ~ PARTS
4. Rear Yard Setback
Access rights to Cannon Road shall be relinquished for Lots 1-3. Along
Cannon Road a minimum rear yard setback of tiiirty-five (35) feet shall
be maintained for all buildings. A minimum twenty-five (25) foot
landscaped setback shall be maintained for all open parking or driveways
along Caimon Road. Any driveway within this setback shall be screened
from the sfreet by a mixture of mounding and landscaping to the
satisfaction oftiie City Planner. Within the setback along Cannon Road,
display of tiie sale motor vehicles may be permitted upon approval ofthe
City Plarmer. See Figure 3-5 for design detail.
F. Parking
The intent of this section is to provide sufficient parking areas on site such that
on-sfreet parking will be minimized.
1, General Parking Standards for Motor Vehicle Dealerships
a. Sales - One space per 400 square feet of gross floor area. Gross
floor area includes all interior areas that are not specified below,
including but not limited to: interior display, reception areas,
private offices, and closing rooms,
20% of the required stalls shall be designated as customer
parking,
b. Repair - Four spaces per work bay for, the first three bays. Two
spaces per bay for each bay in excess of three. Work bays shall
not count as parking spaces.
c. Parts -
Customer Parking: 1 space per 1,000 square feet of gross floor
area for auto parts.
Employee Parking: 1 space per 1,250 square feet of gross floor
area for auto parts.
d. Storage and Display (New and Used Vehicle Inventory) - On-site
storage of vehicles is permitted as long as it does not encroach into any
employee or customer designated parking spaces.
3-13
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SPECinc PLAN 19C
CAR COUNTRY CARLSBAD
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PART S
e. All other uses - such as parking as may be required by CMC
Section 21.44 for a specific use.
f. All required customer and employee parking spaces shall be
stiiped and designated as such to the satisfaction of the City
Plaimer,
G, Parking Stmctures
Parking stmctures may be used for the storage of new cars, employee parking
and/or provide areas for sales, service, and/or parts. Design of the stincture shall
be consistent with Sections C, D & E and complementary with existing
buildings on and offsite. All vehicles shall be screened from outside views by
the stmcture walls and/or landscaping.
Landscaping shall be provided to screen the stmcttire from surrounding
properties and the 1-5 corridor,
H, Loading
Provisions for loading and unloading shall be provided as follows:
1. Loading areas shall not be allowed in front yard or side sfreet setbacks,
2. Three offsite tmck turnouts shall be required along the easterly side of
Car Country Drive as illustrated in Figure 3-6.
3. In addition to the tnxck ttimouts, each dealer should provide for on-site
loading areas for parts and accessories, these shall be clearly shown on
all Site Development Plans.
I, Storage
Other than new and used vehicles held for sale to the public, no materials,
supplies, or equipment, shall be stored in any area on a site except inside closed
buildings or behind fencing as described in Section III.M,
J. Paging System
Outdoor sound systems for music and/or for paging shall be designed to noise
nuisance to adjoining properties and shall not impact adjacent neighborhoods.
Speakers shall be spaced to minimize sound levels and oriented away from
adjoining properties and shall not exceed a decibel level of 3 DB's over
ambient.
3-15
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SPECIFIC PLAN 19C
CAR COUNTRY CARLSBAD
Figure 3-6
TURNOUT POCKET
CARLSBAD, CA k JACK HENTHORN &. ASSOCIATES
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PARTS
noise level. Upon completion of constmction, the outdoor sound system shall be
tested for noise and where necessary it shall be adjusted to the satisfaction oftiie
City Planner.
K. Special Events Promotions
Special promotional events such as helium or hot-air balloons, large cranes and
similar promotional devices or activities which have a significant visual or noise
impact upon surrounding properties shall not be allowed.
L. Outdoor Lighting
The intent of this section is to achieve the following goals:
1. All display and security lighting for each dealership shall be designed for
uniformity.
2. Lighting shall be designed to minimize glare to surrounding properties
and distant neighborhoods.
All outdoor lighting fixtures and pole specifications with respect to
height, type, projected angle of light, material, colors and use, shall be
consistent witii the existing Car Counfry. All lighting fixttires for display
areas of vehicle dealerships and general commercial lighting shall be
metal halide, induction lighting, or other low-energy usage light fixttire
as allowed by the appropriate decision-making authority. Maximum
lumination for outdoor lighting shall be 100-foot candles. Additionally,
no lights shall be above a ninety (90) percent angle.
The number of poles shall be kept to a minimum where possible by
combining several luminaires on a single pole. The pole height shall not
exceed a maximum of twenty (20) feet. Flood lamps mounted at ground
level for lighting cars is peraiissible if concealed and if the flood lighting
is not glaring or objectionable when viewed from adjacent streets or
properties. To reduce the projects offsite impacts, fifty (50) percent of
all outdoor lights shall be turned off after 10 p,m. Each Site Development
Plan shall include a detailed lighting plan.
Lighting for the roof level of parking stmctures shall be shall be limited
to the use of bollards or lighting attached to the pm-apet walls. Rooftop
lighting shall not exceed the height of tiie parapet wall.
3-17
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 ~ PARTS
M. Fencing and Screening
1. Prohibited Materials
Wire fencuig and gates shall not be allowed.
2. Fencing and Gate Design
The design of fencing and gates shall be appropriate to and similar to the
Spanish or Mediterranean motifs required for the buildings. Materials
shall be masonry, stucco, wood, or other similar materials as permitted
by the City Planner.
3. Screening
On-site storage areas, loading areas and service bays shall be screened
from view from the outside by fencing.
Height of fence shall average 8 feet and be limited to maximum and
minimum heights of 9 feet and 7 feet respectively.
Parking stmctures shall be screened from view from the outside by a
combination of fencing and landscaping.
4. Fencing Setback
Fencing in the front yard and street sideyard setbacks shall not exceed
thirty (30) inches in height
N, Trash Collection
Trash receptacle areas shall be enclosed by a six-foot high masonry wall with
gates pursuant to City standards. Location of said receptacles shall be approved
by the City Planner, All enclosures shall be of similar colors and/or materials to
the project they serve and shall be designed to the satisfaction of the City
Planner,
0, Equipment and Roofs
1. All exterior equipment and appurtenances shall not be permitted on the
roof unless entirely enclosed.
2, All equipment screening shall be architecturally compatible with the
main building(s) on the site and shall enclose the equipment from the
view of adjoining properties to the east to the first ridge line and public
streets.
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PART'S
3. All pitched roofs shall be of material compatible with the building
exterior (tile, shingle, wood), or all flat roofs shall be screened or fully
enclosed by such material viewed from the first ridgeline east of Car
Country Expansion,
P. Utility Services
All utilities services shall be underground. Transformer or terminal equipment
shall be visually screened from view from streets and adjacent properties,
Q, Driveway Locations
Lots shown on Figure 3-3 shall have one driveway except Lots 3, 4, and 10, If
lots are merged, the development proposal shall attempt to reduce the number of
driveway locations to comply with the City's standard requiring a minimum of
300 feet between driveways. Precise driveway locations will be determined
during site plan review for each lot.
R. Grading
Grading shall be completed in one phase per an approved City of Carlsbad
grading plan,
S. Undeveloped Areas
Undeveloped areas/slopes shall be planted and maintained in a clean, neat and
orderly manner as required by CMC Chapter 15.16 - Grading and Erosion
Control. Undeveloped lots shall not be used for the storage of automobiles
unless a Conditional Use Permit is processed pursuant to CMC Chapter 21,42,
T, Performance Standards
All motor vehicle dealerships and related automotive service facilities shall
comply with the following performance standards:
1. The maximum allowable exterior noise level of any use shall not exceed
sixty-five Ldn as measured at the property line. Where a stmcture is
occupied by more than one use, the noise level shall not be in excess of
45 Ldn as measured within the interior space of the neighboring
establishment. Noise caused by motor vehicles traveling to and from the
site are exempt from standard,
2. All uses shall be operated so as not to emit matter causing unpleasant
odors which are perceptible to the average person while within or beyond
the lot containing such uses.
3-19
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PART S
3, All uses shall be so operated so as not to generate vibration discemible
without instruments by the average person while on or beyond the lot
upon which the source is located or within an adjoining enclosed space if
more than one establishment occupies a stmcture. Vibration caused by
motor vehicles, and temporary constmction is exempted from this
standard.
4, AU uses shall be operated so as not to produce humidity, heat, glare or
high-intensity illumination which is perceptible without instruments by
the average person while on or beyond the lot containing the use.
5, All uses shall meet the air-quality standards of the San Diego County Air
Quality Control Board (AQCB), In addition, all uses shall be operated so
as not to emit particulate matter or air contaminants which are readily
detectable without instruments by the average person while in the lot
containing such uses,
6, All discharge of industrial waste shall be in conformity with the
provisions of Chapter 13.16 of the Carlsbad Municipal Code. Businesses
which produce grease, oil or other toxins as a by-product of then
operation, shall provide on-site grease-traps to prevent these products
from entering the public drainage system. This information shall be
indicated on the Site Development Plan and shall be designed to the
satisfaction of the Carlsbad Fire Chief
U. Test Driving
Auto dealers shall provide to all sales and service employees a map which
designates areas for test driving. This map shall note tiiat test driving in
residential areas shall be strictly prohibited. This map shall be approved by the
Transportation Director and City Plarmer prior to issuance of building permits.
V, Employee Eating Area
Outdoor eating facilities for employees shall be provided consistent with CMC
Section 21.34.070 (3),
3-20
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PART S
IV. LANDSCAPE STANDARDS
The purpose of the Landscape Standards is to provide landscaping which is in harmony
with the existing Car Country and is appropriate to the Spanish or Mediterranean design
motifs,
A, Landscape Areas
1. Front Yard and Side Street Landscaping
A ten-foot landscaped area shall be constmcted along the public rights-
of-way for Car Country Drive and Auto Center Court. Said area shall
include a five-foot sttip in addition to the five-foot parkway width.
Along Cannon Road, a minimum twenty-five foot Landscape Area
consistent with Section III.E,3 of the Specific Plan shall be provided.
Maintenance programs for the Landscaped Area shall be subject to
approval of the Planning Division,
2. Interior Landscaping
Landscaping in the interior of display parking areas shall be provided in
addition to the front yard landscaping strip. Such landscaping shall be in
accordance with good design practice and other requirements of this
Section,
3. Percentage Area Landscaping
Consistent with the existing auto park, five (5) percent of all on-site
paved areas exclusive of setback areas shall be landscaped.
4. Sloping Earth Banks
Areas in which grading has caused sloping earth banks shall be
landscaped and irrigated in a manner to protect the soil from erosion.
B. Wheel Stops and Concrete Curbs
In public display and customer areas where landscaping abuts the paved area,
six-inch high concrete curbs and concrete bumper stops shall be provided.
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PARTS
C. Maintenance of Landscaping
Maintenance standards to be observed shall include the following:
1, Lawn and ground covers shall be trimmed and mowed,
2, Weeds and debris shall be removed,
3, Plantings shall be maintained in a healthy and growing condition with
pmning, fertilization and cultivation a regular part of the maintenance
program.
4, The irrigation system shall be maintained in good working condition,
5, The developer of the Car Country Expansion shall enter into an
agreement with the property owner to the east of Car Country Drive to
ensure that the slopes created by the constmction of Car Country Drive
are properly landscaped and maintained. This agreement shall be
approved by the City Planner prior to final map approval.
D, Landscaping Materials and Design
Required landscaping shall consist of a designed combination of trees, ground
cover and shmbbery. These materials shall be of limited selection to give
greater unity to the visual quality of the development and shall be selected for
concem of climate and maintenance. The predominant species of frees within
the project shall be consistent with those species planted within the existing Car
Country, These species include: Eucalyptus Cifriodora, Ficus Rubiginosa and
Cocos Plumosa.
In general the landscape materials shall be based on the following requirements:
1, Street Trees - not less than 24" box. Maximum spacing of 40' on-center.
2. Parking Area Trees - not less than 24" box. One free is required per each
20 cars displayed.
3. Ground Cover - designed for full coverage in a maximum of six months,
4, Shmbbery - not less than one gallon size.
3-22
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PART S
V. ADDENDUM
Uses for Lots 2 & 3 per SDP 88-3 Exhibit "Y" dated 10/19/88
PROJECT SUMMARY
Uses
Permitted Uses
As per Specific Plan 19(c) retail automotive parts sales and service including
but not limited to the following:
1) Tire sales and service
2) Muffler shops
3) Brake shops
4) Wheel alignment and suspension services
5) Tune-up and oil changing facilities
6) Transmission repair
7) Auto detailing and interior work
8) Auto accessories
The following uses are specifically prohibited at the subject site:
1) Radiator repair shop
2) Battery rebuilding shop
3) Automobile painting shop
4) Body repair shop
5) Automobile frame straightening shop
6) Automobile towing operations
7) Automobile salvage shop
Conditional Uses
A restaurant is permitted at the proposed location subject to the provisions of Condition
#11 of Planning Commission Resolution 2776,
Site Use:
Site Area 161,520 SF (3,7 AC)
Building Coverage 20,8 %
Landscaping 31,5%
3-23
CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PARTS
Square Footage:
Building A Building B Total
Retail 7,200 600 7,800
Warehouse 2,440 600 3,040
Service Bays 38 Bays 12 Bays 50 Bays
Restaurant (not approved) 4500 4,500
Parking:
Retail (1:200)
Warehouse (1:1000)
Service Bays
Restaurant (not approved)
Required
39
4
106
50
199
Provided
39
4
106
50
199
3-24
CAR COUNTRY CARLSBAD COMPREHENSIVE SIGN STANDARDS
SPECIFIC PLAN 19 PART 4
I. COMPREHENSIVE SIGN STANDARDS
The purpose of this section is to establish the sign standards necessary to ensure
coordinated exposure and tenant identification within the Car Country Specific Plan area.
A primary consideration is preventing visual blight and traffic safety problems. Carlsbad
Municipal Code (CMC) Chapter 21.41 (Sign Ordinance) shall apply except as
specifically stated in the following specific plan sign standards. If there is a conflict
between these specific plan sign standards and those in CMC Chapter 21.41, the specific
plan sign standards shall prevail.
A. Sign Permit Procedures
1. Permit
All signs within the Car Country Specific Plan area shall require a sign
permit which shall be determined by the City Planner (or designee) to be
in compliance with the Specific Plan and CMC Chapter 21.41, except as
otherwise defined in this section.
2. Appeals
The decision of the City Planner may be appealed to the Planning
Commission pursuant to CMC Section 21.54.140. All appeals shall be
noticed in accordance with CMC Section 21.54.060.
B, General Standards
1. Each lot will be permitted signage equal to two square feet per lineal foot
of building frontage.
2. Within Car Country Plaza (Lots 2 & 3 of the Expansion Area), signs for
uses other than motor vehicle dealerships shall conform to the sign
regulations of the Carlsbad Municipal Code as it may be amended from
time to time,
3. All signs will be reviewed by the City Planner to ensure compatibility and
to protect the public interest.
4. All signs shall be oriented so that the primary view is from surface streets.
Interstate 5 shall not be considered a surface street.
5. Signs oriented to surface streets, but still visible from Interstate 5, shall be
consistent in size, color and illumination with those of the existing auto
park,
6. All signs shall be placed so as not to be detrimental to fraffic safety to the
satisfaction of the Traffic Engineer.
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CAR COUNTRY CARLSBAD COMPREHENSIVE SIGN STANDARDS
SPECIFIC PLAN 19 PART 4
7, No portion of any sign shall extend over or into the public right-of-way
unless approved otherwise by the appropriate decision-maker,
8. All signs shall comply with the requirements of the Coastal Zone.
C. Franchise Signs
1. One monument sign and one freestanding sign may be placed on each lot
provided the sign area of the signs are included within the aggregate sign
area permitted as stated in paragraph B, 1, above.
2. If more than one franchise is located on one lot, an additional freestanding
sign or monument sign may be allowed.
3. All franchise signs on a lot (wall, fascia, awning, monument and
freestanding) shall be counted towards the aggregate sign area allowed on
that lot according to the provisions of Paragraph B.l. above.
4. Monument signs shall not exceed eight feet in height,
5. Freestanding signs shall not exceed the height of any building which is
located on the same site, and in no event shall the signs be over thirty-five
feet high,
D. Signs on Dealerships Immediately Adjacent to Interstate 5
1. Dealers whose lots are immediately adjacent to Interstate 5 may have
wall mounted or fascia signs facing the freeway, subject to the following
requirements:
a. Signs shall be wall-mounted or fascia signs only. Signs perpendicular
or at an angle to the building are prohibited,
b. Signs shall not exceed the height of the building on which it is
located. Roof mounted signs are prohibited.
c. Signs shall not be larger than one square foot per linear foot of
frontage of the buildings facing Interstate 5. The area for these
signs is in addition to other signs permitted for the dealership and
shall not be used to calculate permitted sign area for other signs as
set forth in Section B.l above.
d. The maximum height dimension of such signs shall not exceed one-
third of the height of the building elevation on which it is placed.
E. On-Site Directional Signs
1. Each lot is permitted to have on-site directional signs. Such signs shall
meet the following criteria:
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CAR COUNTRY CARLSBAD COMPREHENSIVE SIGN STANDARDS
SPECIFIC PLAN 19 PART 4
a. Signs may only contain non-commercial messages or directional
symbols that are designed to guide or direct pedestrian or vehicular
ttaffic to uses on the same site.
b. Signs shall be located to facilitate traffic intemal to the individual
dealerships located on that lot.
2. On-site directional sign standards:
a. The maximum number of on-site directional signs shall not exceed
three per driveway entrance,
b. Signs shall not be larger than six square feet per sign,
c. On-site directional signs shall not exceed six feet in height.
3. On-site directional signs shall not count towards the permitted aggregate
sign area as stated in Paragraph B.l above.
F. Car Country Identification Signs
1. Two types of identification signs, "Entry Monument Signs" and
"Wayfinding Signs" shall be permitted within the boundaries of the Car
Country Specific Plan for the purpose of identifying Car Countiy in
general and for guiding customers to the various dealerships within Car
Country.
2. The maximum aggregate sign area of all Car Country Identification Signs
is 600 square feet.
3. The sign area of the Car Country Identification Signs shall not count
against the maxmium aggregate sign area allowed for each lot by the
provisions of paragraph B,l above.
4. Entry Monument Signs
a. Up to six entry monument signs that specifically identify Car
Country as a whole may be allowed. Individual dealership
names/logos are not permitted on these signs.
b. The entry monument signs shall be allowed at or near the primary
entry points to Car Country at:
• Cannon Road/Paseo Del Norte
• Cannon Road/Car Country Drive
• Paseo Del Norte/Car Country Drive
• Cannon Road between Car Country Drive and Paseo Del Norte
c. Signs may be located on new or existing site/retaining walls or
they may be constmcted as freestanding monument signs.
4-3
-1
CAR COUNTRY CARLSBAD COMPREHENSIVE SIGN STANDARDS
SPECIFIC PLAN 19 ~~ PART 4
d. Entry monument signs shall not exceed eight feet in height.
e. The sign area for any individual entry monument sign shall not
exceed 60 square feet.
5. Wayfinding Signs
a. Up to four wayfinding signs may be allowed for the purpose of
guiding customers to the various individual dealerships.
b. The wayfinding signs shall generally be allowed at secondary
intersections (Auto Center Court and Car Countiy Alley), mid-
block locations, or other appropriate locations as provided for in an
approved sign program.
c. Wayfinding signs shall not exceed 14 feet in height.
d. The sign area for any individual wayfinding sign shall not exceed
60 square feet.
e. A unified letter height, color and font shall be used for directional
arrows and dealerships names. The "Car Country" identification
shall be incorporated into these signs,
6. The entry monument and wayfinding signs shall be unified by a common
design theme which is complementary to the Spanish/Mediterranean
architectural theme of the Car Countty development. Subdued sign and
lettering colors should be consistent with the design theme ofthe center.
7. The base of all identification signs shall be landscaped to provide an
attractive setting and ground definition to the signs.
8. An application for a sign program shall be submitted for all proposed Car
Countiy Identification Signs as a comprehensive package, rather than
individually. The sign program shall be approved by the appropriate
decision-making authority,
G, Regional Commercial Sign
1. Only one regional commercial sign shall be permitted within the Car
Country Specific Plan Area, The primary purpose ofthe sign, which may
be oriented to Interstate 5, shall be to advertise the entire Car Country
development,
4-4
CAR COUNTRY CARLSBAD COMPREHENSIVE SIGN STANDARDS
SPECIFIC PLAN 19 PART 4
2, This sign shall not exceed 50 feet in height and 150 square feet of static
sign area,
3, The design of the regional commercial sign shall be complementary to the
Spanish/Mediterranean architectural theme of the Car County development,
4, Digital Display Sign
a. A digital display sign may be located on the regional commercial
sign subject to the approval of a Conditional Use Permit by tiie
City Council.
b. The overall height ofthe regional commercial sign shall not exceed
65 feet and the digital display sign area shall not exceed 625 square
feet (25 ft. height x 25 ft. widtii). The design, the size of the digital
display area and the overall sign height shall be reviewed through
the Conditional Use Permit process.
c. The Conditional Use Permit will include detailed digital display
sign development standards. Specific operational details ofthe sign
(i.e.: the "dwell time", the time of ttansition between messages and
the brightness of the screen) will be decided through approval of
the Conditional Use Permit by the City Council.
d. The digital display sign shall be designed so as not to create a
potentially significant safety impact to motorists and other
highway users due to light and glare. At a maximum, the light
output shall not exceed the limits imposed under Califomia
Vehicle Code Section 21466.5 (Light Impairing Drivers Vision) or
the recommendations of the Outdoor Advertising Association of
America (OAAA), whichever is more restrictive. Light levels
emitted from the digital display sign shall be set to adjust, based on
ambient light conditions at any given time (i.e., night versus
daytime).
e. The Conditional Use Permit application shall include document-
ation that the digital display sign has been submitted to the Airport
Land Use Commission for an obsfruction analysis by the FAA to
ensure that there are no conflicts with the height and size of the
sign or any concems related to reception.
4-5
CAR COUNTRY CARLSBAD COMPREHENSIVE SIGN STANDARDS
SPECIFIC PLAN 19 PART 4
5. Coastal Development Permit
Any Regional Commercial/Digital Display Sign proposal requires the
approval of a coastal development pemiit and must be consistent with all
applicable policies and requirements of the certified Local Coastal
Program.
6. The procedure by which permits for such signage shall be obtained is set
forth in Sections A and B above, unless specified otherwise.
4-6
11
3
6
19
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23
EXHIBIT 2
1 RESOLUTION NO. 2014-052
2 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, APPROVING A LOCAL COASTAL PROGRAM
AMENDMENT FOR THE CAR COUNTRY SPECIFIC PLAN SP 19(J) TO
4 1) UPDATE THE CAR COUNTRY COMPREHENSIVE SIGN PROGRAM
BY MODIFYING THE EXISTING SIGN STANDARDS, AND 2) TO
5 STREAMLINE THE PERMIT AND REVIEW PROCESS FOR MINOR
IMPROVEMENTS ON PROPERTY GENERALLY LOCATED ON THE
SOUTH SIDE OF CANNON ROAD, NORTH AND WEST OF CAR
7 COUNTRY DRIVE, AND EAST OF INTERSTATE 5 WITHIN THE
MELLO II SEGMENT OF THE LOCAL COASTAL PROGRAM AND
8 LOCAL FACILITIES MANAGEMENT ZONE 3.
CASE NAME: CAR COUNTRY INITIATIVES 2 & 4
^ CASE NO: LCPA 12-01
10
11 follows:
The City Council of the City of Carlsbad, California, does hereby resolve as
Commission did, on January 15, 2014, hold a duly noticed public hearing as prescribed by law to
consider a Local Coastal Program Amendment (LCPA 12-01), and adopted Planning Commission
Resolution No. 7032 recommending to the City Council approval of LCPA 12-01; and
12 WHEREAS, pursuant to the provisions of the Municipal Code, the Planning
13
14
15
16
j7 WHEREAS, the City Council did on the 25th dav of March 2014 hold a
18 duly noticed public hearing as prescribed by law to consider the Local Coastal Program
Amendment; and
WHEREAS, at said public hearing, upon hearing and considering all testimony and
arguments, if any, of all persons desiring to be heard, the City Council considered all factors
relating to the Local Coastal Program Amendment.
24 NOW, THEREFORE, the City Council of the City of Carlsbad, California does
25 hereby resolve as follows
76
1. That the above recitations are true and correct
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2. That the findings and conditions of the Planning Commission as set forth
in Planning Commission Resolution No. 7032 on file with the City Clerk and made a part hereof
by reference, constitute the findings ofthe City Council in this matter.
3. That the approval of LCPA 12-01 shall not become effective until it is
approved by the California Coastal Commission and the California Coastal Commission's
approval becomes effective.
"NOTICE TO APPLICANT"
The time within which judicial review of this decision must be sought is governed
by Code of Civil Procedure, Section 1094.6, which has been made applicable in the City of
Carlsbad by Carlsbad Municipal Code Chapter 1.16. Any petition or other paper seeking review
must be filed in the appropriate court not later than the ninetieth day following the date on
which this decision becomes final; however, if within ten days after the decision becomes final
a request for the record is filed with a deposit in an amount sufficient to cover the estimated
cost or preparation of such record, the time within which such petition may be filed in court is
extended to not later than the thirtieth day following the date on which the record is either
personally delivered or mailed to the party, or his attorney of record, if he has one. A written
request for the preparation of the record of the proceedings shall be filed with the City Clerk,
City of Carlsbad, 1200 Carlsbad Village Drive, Carlsbad, CA. 92008.
PASSED AND ADOPTED at a regular meeting of the City Council of the City of
Carlsbad on the 25th day of March 2014, by the following vote, to wit:
AYES: Council Members Hall, Packard, Wood, Schumacher, Blackbu
NOES: None
ABSENT: None
MATT HALL, Mayor
ATTEST:
>^'VyS?8^ ENGLESON, C^y Clerk ^. Oj*,
= >-
rn
~7 i
/LP
EXHIBIT 3
N
NOT TO SCALE
SITE MAP
Car Country Initiatives 2 & 4
SP19(J)/LCPA 12-01
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PLANNING COMMISSION RESOLUTION NO. 7031
EXHIBIT 4
1
2
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
3 CARLSBAD, CALIFORNIA, RECOMMENDING APPROVAL OF SPECIFIC PLAN
AMENDMENT NO. SP 19(J) TO 1) UPDATE THE CAR COUNTRY
4 COMPREHENSIVE SIGN PROGRAM BY MODIFYING THE EXISTING SIGN
STANDARDS, WITH THE EXCEPTION OF THE PROVISIONS FOR A DIGITAL
5 DISPLAY SIGN, TO ADDRESS THE UNIQUE NEEDS OF THE AUTOMOTIVE
SALES INDUSTRY, AND 2) TO STREAMUNE THE PERMIT AND REVIEW
^ PROCESS FOR MINOR IMPROVEMENTS ON PROPERTY GENERALLY ON
THE SOUTH SIDE OF CANNON ROAD, NORTH AND WEST OF CAR
COUNTRY DRIVE, AND EAST OF INTERSTATE 5 WITHIN THE MELLO II
SEGMENT OF THE LOCAL COASTAL PROGRAM AND LOCAL FACILITIES
MANAGEMENT ZONE 3. THE CITY PLANNER HAS DETERMINED THAT
THE PROPOSED SPECIFIC PLAN AMENDMENTS ARE EXEMPT FROM THE
PROVISIONS OF CEQA, PURSUANT TO CEQA GUIDEUNES SECTION
10 15061(B)(3),
CASE NAME: CAR COUNTRY INITIATIVES 2 & 4
11 CASE NO,: SP 19(J)
12 WHEREAS, the City of Carlsbad has filed a verified application with the City of Carlsbad
13 regarding properties located within the Car Country Carlsbad Specific Plan Area, described as
14 Lots 1 through 11 of Carlsbad Tract Map 72-3, in the City of Carlsbad,
County of San Diego, State of California, according to map thereof no.
15 7492, filed in the Office of the County Recorder of San Diego,
November 30,1972 as file number 320455
and
Lots 1 through 10 of Carlsbad Tract Map 87-3, in the City of Carlsbad,
County of San Diego, State of California, according to map thereof no.
12242, filed in the Office of the County Recorder of San Diego, October
28,1988 as file number 88-552341
("the Property); and
WHEREAS, said verified application constitutes a request for a Specific Plan
Amendment, on file in the Carlsbad Planning Division, CAR COUNTRY INITIATIVES 2 & 4 - SP 19(J) as
provided by SP 19(1) and Government Code Section 65453; and
WHEREAS, the proposed CAR COUNTRY INITIATIVES 2 & 4 - SP 19(J) amendment is set
forth and attached in the draft City Council Ordinance, Exhibit "X" dated, January 15,2014 and attached
hereto as CAR COUNTRY INITIATIVES 2 & 4 - SP 19(J); and
I 0
WHEREAS, the Planning Commission did, on January 15,2014, hold a duly noticed public
hearing as prescribed by law to consider said request; and
WHEREAS, at said public hearing, upon hearing and considering all testimony and
arguments, if any, of all persons desiring to be heard, said Commission considered all factors relating to
the Specific Plan Amendment; and
WHEREAS, at said public hearing, the majority of said Commission (with the exception
of Commissioners Segall and Siekmann (absent)) were not in favor of allowing any provisions for a
1
2
3
4
5
6
7
8
g digital sign in Car Country because of the belief that a digital sign is unnecessary for advertising the
10 auto mall and because a digital sign would result in an undesirable appearance along Interstate 5 and
11 within the City of Carlsbad; and
12 WHEREAS, on April 18, 2006, the City Council approved SP 19(1), as described and
13 conditioned in Planning Commission Resolution No, 6042 and City Council Resolution Ordinance No.
14 NS-799.
15 NOW, THEREFORE, BE IT HEREBY RESOLVED by the Planning Commission of the City of
Carlsbad as follows:
A) That the foregoing recitations are true and correct.
Findings;
16
17
18
B) That based on the evidence presented at the public hearing, the Commission
RECOMMENDS APPROVAL of CAR COUNTRY INITIATIVES 2 & 4 - SP 19(J) based on the
following findings and subject to the following condition:
20 "
21 „
1. The proposed development as described by the Specific Plan (SP19(J)) is consistent with the
22 provisions of the General Plan based on the facts set forth in the Planning Commission staff
report dated January 15,2014.
23
The proposed Specific Plan Amendment would not be detrimental to the public interest, health,
24 safety, convenience, or welfare of the City,
25 3. All necessary public facilities can be provided concurrent with need, and adequate provisions
have been provided to implement those portions of the capital improvement program
26 applicable to the subject property.
27 4. Jhe proposed commercial uses will be appropriate in area, location, and overall design to the
purpose intended. The design and development standards are such as to create an
28
PC RESO NO. 7031 -2-
1..
environment of sustained desirability and stability. Such development will meet performance
2 standards established by the Specific Plan and Title 21,
3 5. The existing streets and thoroughfares are suitable and adequate to carry the anticipated traffic
thereon.
4
6. The area surrounding the development is or can be planned and zoned in coordination and
5 substantial compatibility with the development.
6 „
7, The City Planner has determined that the project is exempt from the provisions of CEQA,
7 pursuant to CEQA Guidelines Section 15061(B)(3) (General Rule) and City of Carlsbad Municipal
Code Chapter 19,04,070(A)(l)(c), general rule exemption where it can be seen with certainty
8 that there is no possibility that the activity in question may have a significant effect on the
environment.
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Conditions;
1, All provisions for a digital sign, as shown in Attachment "A" to this Resolution, shall be
deleted from the proposed amendment.
2, This approval is granted subject to the approval of LCPA 12-01 and is subject to all conditions
contained in Planning Commission Resolution No. 7032, incorporated herein by reference.
NOES: Commissioner Segall
ABSENT: Commissioner Siekmann
ABSTAIN:
PASSED, APPROVED, AND ADOPTED at a regular meeting ofthe Planning Commission of
the City of Carlsbad, California, held on January 15, 2014, by the following vote, to wit:
AYES: Chairperson Black, Commissioners Anderson, L'Heureux, Schumacher
and Scully
17 "
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NEIL BLACK, Chairperson
CARLSBAD PLANNING COMMISSION
ATTEST:
27 DON NEU
City Planner
28 PC RESO NO. 7031 -3-
ATTACHMENT "A"
Provisions for Digital Display Signs recommended for deletion by the Planning
Commission:
Located under Part 4, Section G, Regional Commercial Sign, (pg, 4-5 and 4-6)
4. Digital Display Sign
a. A digital display sign may be located on the regional commercial
sign subject to the approval of a Conditional Use Permit by the
City Council.
b. The overall height of the regional commercial sign shall not exceed
65 feet and the digital display sign area shall not exceed 625 square
feet (25 ft. height x 25 ft. width). The design, the size of the digital
display area and the overall sign height shall be reviewed through
the Conditional Use Permit process.
c. The Conditional Use Permit will include detailed digital display
sign development standards. Specific operational details of the sign
(i.e.: the "dwell time", the time of transition between messages and
the brightness of the screen) will be decided through approval of
the Conditional Use Permit by the City Council.
d. The digital display sign shall be designed so as not to create a
potentially significant safety impact to motorists and other
highway users due to light and glare. At a maximum, the light
output shall not exceed the limits imposed under Califomia
Vehicle Code Section 21466.5 (Light Impairing Drivers Vision) or
the recommendations of the Outdoor Advertising Association of
America (OAAA), whichever is more restrictive. Light levels
emitted from the digital display sign shall be set to adjust, based on
ambient light conditions at any given time (i,e,, night versus
daytime),
e. The Conditional Use Permit application shall include document-
ation that the digital display sign has been submitted to the Airport
Land Use Commission for an obstmction analysis by the FAA to
ensure that there are no conflicts with the height and size of the
sign or any concems related to reception.
5. Coastal Development Permit
Any Regional Commercial/Digital Display Sign proposal requires the
approval of a coastal development permit and must be consistent with all
applicable policies and requirements of the certified Local Coastal
Program,
1
PLANNING COMMISSION RESOLUTION NO. 7032
2
A RESOLUTION OF THE PLANNING COMMISSION OF THE CITY OF
3 CARLSBAD, CAUFORNIA, RECOMMENDING APPROVAL OF LOCAL
COASTAL PROGRAM AMENDMENT LCPA 12-01 FOR THE CAR COUNTRY
4 SPECIFIC PLAN SP 19(J) TO 1) UPDATE THE CAR COUNTRY
COMPREHENSIVE SIGN PROGRAM BY MODIFYING THE EXISTING SIGN
5 STANDARDS, WITH THE EXCEPTION OF THE PROVISIONS FOR A DIGITAL
DISPLAY SIGN, TO ADDRESS THE UNIQUE NEEDS OF THE AUTOMOTIVE
^ SALES INDUSTRY, AND 2) TO STREAMUNE THE PERMIT AND REVIEW
PROCESS FOR MINOR IMPROVEMENTS ON PROPERTY GENERALLY
LOCATED ON THE SOUTH SIDE OF CANNON ROAD, NORTH AND WEST
OF CAR COUNTRY DRIVE, AND EAST OF INTERSTATE 5 WITHIN THE
MELLO II SEGMENT OF THE LOCAL COASTAL PROGRAM AND LOCAL
FACILITIES MANAGEMENT ZONE 3.
CASE NAME: CAR COUNTRY INITIATIVES 2 & 4
CASE NO: LCPA 12-01
7
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11 WHEREAS, California State law requires that the Local Coastal Program and applicable
12 Specific Plan for properties in the Coastal Zone be in conformance; and
13 WHEREAS, the City of Carlsbad has filed a verified application for an amendment to the
14 Car Country Specific Plan, which serves as the Implementation Plan for the Mello II Local Coastal
15 Program Land Use Plan, on properties located within the Car Country Carlsbad Specific Plan Area,
described as 16
17
18
Lots 1 through 11 of Carlsbad Tract Map 72-3, in the City of Carlsbad,
County of San Diego, State of California, according to map thereof no.
7492, filed in the Office of the County Recorder of San Diego,
•j^g November 30,1972 as file number 320455
20 3"**
21 Lots 1 through 10 of Carlsbad Tract Map 87-3, in the City of Carlsbad,
County of San Diego, State of California, according to map thereof no.
22 12242, filed in the Office of the County Recorder of San Diego, October
28,1988 as file number 88-552341
23
24
25
26
27
("the Property"); and
WHEREAS, said verified application constitutes a request for a Local Coastal Program
Amendment as shown on Exhibit "SP 19(J)" dated January 15, 2014, attached to Planning Commission
Resolution No. 7031 and incorporated herein by reference, as provided in Public Resources Code
28 Section 30514 and Section 13551 of California Code of Regulations Title 14, Division 5.5; and
27
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WHEREAS, the Planning Commission did on January 15, 2014, hold a duly noticed public
hearing as prescribed by law to consider said request; and
WHEREAS, at said public hearing, upon hearing and considering all testimony and
arguments, if any, of all persons desiring to be heard, said Commission considered all factors relating to
the Local Coastal Program Amendment; and
WHEREAS, at said public hearing, the majority of said Commission (with the exception
of Commissioners Segall and Siekmann (absent)) were not in favor of allowing any provisions for a
1
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5
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g digital sign in Car Country because of the belief that a digital sign Is unnecessary for advertising the
10 auto mall and because a digital sign would result in an undesirable appearance along Interstate 5 and
11 within the City of Carlsbad; and
12 WHEREAS, State Coastal Guidelines requires a six-week public review period for any
13 amendment to the Local Coastal Program.
14 NOW, THEREFORE, BE IT HEREBY RESOLVED by the Planning Commission of the City of
15 Carlsbad, as follows:
^° A) That the foregoing recitations are true and correct.
B) At the end of the State-mandated six-week review period, starting on November 29,
2013 and ending on January 10, 2014, staff shall present to the City Council a summary
ofthe comments received.
Findings;
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C) That based on the evidence presented at the public hearing, the Commission
20 RECOMMENDS APPROVAL of CAR COUNTRY INITIATIVES 2 & 4 - LCPA 12-01 based on
the following findings:
21 "
22 ..
1. That the proposed Local Coastal Program Amendment meets the requirements of, and is in
23 conformity with, the policies of Chapter 3 of the Coastal Act and all applicable policies of the
Mello II segment of the Carlsbad Local Coastal Program, in that the existing uses are consistent
24 with both the General Plan and the Local Coastal Program, and the proposed amendments to
the Car Country Specific Plan do not conflict with any coastal zone regulations, land use
25 designations or Mello II Land Use Policies with which the development must comply.
26 2. That the proposed amendment to the Mello II segment of the Carlsbad Local Coastal Program is
required to bring it into consistency with the proposed Car Country Specific Plan Amendment
(SP 19(J)).
PC RESO NO. 7032
1
3. This approval is granted subject to the approval of SP 19(J) and is subject to all conditions
2 contained in Planning Commission Resolution No. 7031, incorporated herein by reference.
3 PASSED, APPROVED, AND ADOPTED at a regular meeting of the Planning Commission of
4 the City of Carlsbad, held on January 15,2014, by the following vote, to wit:
5 AYES: Chairperson Black, Commissioners Anderson, L'Heureux, Schumacher
and Scully
6
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NEIL BLACK, Chairperson
13 CARLSBAD PLANNING COMMISSION 14
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NOES: Commissioner Segall
ABSENT: Commissioner Siekmann
ABSTAIN:
ATTEST:
DON NEU
City Planner
PC RESO NO. 7032 -3-
The City of Carlsbad Planning Division EXHIBIT 5
A REPORT TO THE PLANNING COMMISSION
Item No.
Application complete date: N/A
P.C. AGENDA OF: January 15,2014 Project Planner: Barbara Kennedy
Project Engineer: N/A
SUBJECT: SP 19(JVLCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4 - Request for a
recommendation of approval for Specific Plan Amendment SP 19(J) and Local Coastal
Program Amendment LCPA 12-01 to 1) update the Car Country Comprehensive Sign
Program by modifying the existing sign standards and by adding provisions for a digital
display sign to address the unique needs of the automotive sales industry, and 2) to
streamline the permit and review process for minor improvements for property
generally located on the south side of Cannon Road, north and west of Car Country
Drive, and east of Interstate 5 within the Mello II Segment of the Local Coastal Program
and Local Facilities Management Zone 3. The City Planner has determined that the
proposed Specific Plan amendments are exempt from the provisions of CEQA, pursuant
to CEQA Guidelines Section 15061(b)(3).
I. RECOMMENDATION
That the Planning Commission ADOPT Planning Commission Resolutions No. 7031 and 7032
RECOMMENDING APPROVAL of Specific Plan Amendment SP 19(J) and Local Coastal Program
Amendment LCPA 12-01 based on the findings and subject to the conditions contained therein.
II. INTRODUCTION
The 78-acre Car Country Carlsbad Auto Mall (Car Country) is located north and west of Car Country
Drive, south of Cannon Road and east of the 1-5 freeway. Development within Car Country must comply
with the regulations and development standards of the Car Country Specific Plan (Specific Plan), The
proposed Specific Plan amendments would accomplish two objectives: 1) to update the Car Country
Comprehensive Sign Program (Sign Program) by modifying the existing sign standards and by adding
provisions for a digital display sign to address the unique needs ofthe automotive sales industry, and 2)
to streamline the permit and review process for minor improvements. The Specific Plan, which serves as
the implementing ordinance for the Local Coastal Program (LCP), regulates the uses and provides the
development standards for Car Country Carlsbad. Therefore, both a Specific Plan amendment and an
LCP amendment are required. The project meets all regulations applicable to the legislative and
discretionary actions and all necessary findings to approve this proposal can be made.
III. PROJECT DESCRIPTION AND BACKGROUND
In November of 2009, the City Council directed staff to engage representatives of the cit/s car
dealerships in a public outreach program with the goal of developing a list of potential improvements to
Car Country Carlsbad and the car dealerships on Avenida Encinas. In early 2010, the Car Country
Carlsbad Working Group was formed. Through a collaborative effort between city staff and
representatives of the dealerships, dozens of suggestions were developed within four topic areas: 1)
General Appearance, 2) Sign Program, 3) Traffic and Safety and 4) Minor Updates to Specific Plan. A
Summary Recommendations Report was prepared and presented to the City Council at their Aprir2011
workshop. At that workshop, the City Council directed staff to return with a report detailing staffs
V
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 2
recommendations, cost estimates and prioritization for 30 individual recommendations within the four
topic areas. Two ofthe topic areas. Initiative 2: Sign Program and Initiative 4: Minor Updates to Specific
Plan, are the subject of this proposed amendment.
Initiative 2 contains a number of recommendations related to updating the Sign Program and Initiative 4
consists of recommended minor updates to the Specific Plan that address streamlining the approval
process for certain project types and modifying the text to improve readability. The recommendations
and actions for these two initiatives are briefly summarized below:
Initiative 2 - Sign Program
1. Consider allowing for a higher pole sign (up to 50 feet) with LED and changing message with the
potential for the city to advertise for public events and community service messages.
Modifications to the standards for the existing freeway-oriented sign (Regional Commercial Sign)
would allow an increase in height from 35 to 50 feet for a "static" sign. Additionally, subject to
approval of a Conditional Use Permit (CUP) and Coastal Development Permit by the City Council, a
Digital Display Sign could be integrated into a Regional Commercial Sign, Sign size, height,
messaging and operational features would be evaluated through the CUP process. Subsequent to
the working group recommendations, the dealerships' representative indicated that in order to
achieve the desired freeway visibility, a maximum digital sign area of 625 square feet (25 ft. x 25
ft.) and a maximum overall sign height of 65 feet would be required. These dimensions have been
included in the proposed sign standards at the request ofthe dealerships.
2. Allow for directional signs specific to the needs of each dealership.
Although the current Sign Program does not include any provisions for on-site directional signs,
directional signs are permitted by the citywide Sign Ordinance. The purpose of on-site
directional signs is to facilitate internal pedestrian and vehicular traffic to the various uses on a
lot, such as a service area or parts department. The Sign Ordinance allows three signs per
driveway, and each sign may have a maximum size of six square feet with a maximum height of
six feet. The recently revised Sign Ordinance approved an increase in the sign height from four
feet to six feet. The proposed Car Country standards for on-site directional signs are consistent
with the recently adopted Sign Ordinance.
3. Allow for monument signs to identify Car County Carlsbad specifically.
The revised standards for the Car Country Identification signs would allow an increase in the
aggregate sign area (from 360 sf. to 600 sf.) but would reduce the allowable sign area for each
monument sign from 150 sf. to 60 sf. Additionally, the standards would specify the number and
general locations of these signs. The modifications would also allow for a new type of
freestanding sign (Wayfinding Sign) to assist customers with locating the various dealerships. Up
to four 14 ft. tall signs would be allowed at secondary intersections. These signs would be
designed with a uniform Car Country theme and would include only dealership names and
directional arrows.
4. Allow for monument signs to identify each individual dealership specificaUy.
The sign standards currently allow one freestanding sign on a lot. The existing standard would
be revised to allow a monument sign in addition to the allowable freestanding sign. There
would be no change to the current allowance for an additional freestanding or monument sign
for each additional franchise. A revision is also proposed to remove the limitation of 55 square
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 3
feet of sign area per sign and instead, allow the sign area to be regulated through the allowable
(aggregate) sign area for each lot.
Initiative 4 - Minor Updates to Specific Plan
1. Consider establishing a minor administrative approvai process that wouid allow for an
administrative approvai process for modifications and additions to existing facilities.
The proposed revisions would establish two new categories for review: Exempt Projects that
could be reviewed in conjunction with a building permit and a Minor Site Development Plan for
qualifying modifications and additions to existing facilities that would require administrative
approval. The intent of the proposed modifications is to streamline the permit and review
process by reassigning the approval authority to the lowest appropriate decision-making
authority,
2, Update the Specific Pian to compiete miscellaneous minor changes to ciean-up inconsistencies
and provide clarity of interpretation and implementation.
The proposed minor text modifications would update the text with current terminology and
would eliminate obsolete or outdated requirements. Additionally, Part 4: "Comprehensive Sign
Program" would be changed to "Comprehensive Sign Standards" and the entire section would be
reformatted to reflect the proposed sign modifications as well as to eliminate ambiguities and
improve readability.
Detailed descriptions of the proposed Specific Plan amendments are provided below in the analysis
section of this report together with a comparison of the proposed sign revisions with the existing
Specific Plan and citywide Sign Ordinance (Table A) and a summary table (Table B) of the proposed
Specific Plan text amendments.
IV. ANALYSIS
The proposed project is subject to the following plans, ordinances and standards as analyzed within the
following sections of this staff report:
A. General Plan Regional Commercial (R) Land Use designation;
B. C-2 and C-2-Q Zone (General Commercial/Qualified Development Overlay) Chapters 21.28 and
21.06 ofthe Carlsbad Municipal Code;
C. Sign Ordinance (Chapter 21.41 of the Carlsbad Municipal Code);
D. Car Country Carlsbad Specific Plan (SP 19); and
E. Local Coastal Program (Mello II Segment).
The recommendation for approval for this Specific Plan Amendment and Local Coastal Program
Amendment was developed by analyzing the project's consistency with the applicable regulations and
policies. The project's compliance with each of the above regulations is discussed in detail in the
following sections.
A. General Plan
The proposed amendments are consistent with the policies and programs of the General Plan. The
existing Regional Commercial (R) General Plan Land Use designation for the site was adopted
concurrently with the Car Country Carlsbad Specific Plan to achieve consistency. The Regional
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15,2014
Page 4
Commercial Land Use designation allows for the development of automobile dealerships which draw
customers from outside ofthe City. The proposed amendments do not include a change in the land use
and therefore, the Specific Plan will continue to comply with the General Plan.
B. Zoning
The Car Country Carlsbad Specific Plan area is located in the General Commercial (C-2) and General
Commercial-Qualified Development Overlay (C-2-Q) zones. However, development proposals within the
Specific Plan area are subject to the unique development standards of the Specific Plan rather than the
City's Zoning Ordinance. Similar to the General Plan Land Use designation, the zoning designations for
the site were adopted concurrently with the Car Country Carlsbad Specific Plan to achieve consistency.
The proposed amendments do not include a change in the zoning and therefore, the Specific Plan will
continue to comply with the zone designations.
C. Sign Ordinance
An amendment to the citywide Sign Ordinance (CMC Chapter 21.41) was recently approved by the City
Council on August 27, 2013, However, in order for the amended Sign Ordinance to be effective in the
Coastal Zone (where Car Country Carlsbad is located) the associated Local Coastal Program Amendment
(LCPA) must be approved by the California Coastal Commission. This is important to note because the
amended Sign Ordinance includes provisions that could allow a digital display sign for regional
commercial centers that are designated Regional Commercial (R) by the General Plan, are within a
Specific or Master Plan, and which have frontage on a freeway, upon approval of a Conditional Use
Permit by the City Council.
It is also important to understand that the Car Country "Comprehensive Sign Program" (to be renamed
"Comprehensive Sign Standards") has historically functioned, and would continue to function, as
"alternative sign standards" rather than a "sign program" as defined by the citywide Sign Ordinance. A
sign program would typically show the design, dimensions, colors, materials, etc, of each sign located on
a building(s) or lease space within a commercial development. Instead, unique sign standards are
incorporated into the Specific Plan so that there is consistency in the number and types of signs allowed
for each dealership within Car Country, This approach provides flexibility to address the unique needs of
the automotive sales industry and the advertising needs of individual franchises. The sign standards in
the Specific Plan supersede those in the Sign Ordinance (CMC Chapter 21,41), including those in CMC
Section 21,41.090 - Coastal Sign Standards, However, if sign standards are not specifically defined in the
Specific Plan, then the Sign Ordinance regulations would apply.
In the following section. Table A - Summary of Proposed Sign Standard Provisions and Revisions
provides a comparison of the proposed sign standards with both the existing Specific Plan regulations
and the citywide Sign Ordinance.
D. Car Country Carlsbad Specific Plan
The purpose of this Specific Plan amendment is to implement several of the recommendations of the Car
Country Carlsbad Working Group, as directed by the City Council at their April 2011 workshop. The two
topic areas discussed below. Initiative 2 - Sign Program and Initiative 4 - Minor Updates to Specific Plan,
contain the recommendations which are the subject of these proposed amendments.
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 5
Initiative 2 - Sign Program
The purpose of this initiative is to consider revisions to the existing Car Country sign standards in order
to address the changing needs of the automotive sales industry. The proposed revisions would allow
flexibility for each dealership to comply with franchise-specific sign requirements and to address on-site
circulation needs; would establish a consistent design theme for the auto mall; and would further
identify Car Country as a unique entity within the city through proposed modifications to the existing
freeway-oriented sign. Many of the existing sign standards will remain the same with no revisions to
type, size or height of signs. Other revisions clarify terms, eliminate errors and redundancies, or
reformat the sign standards.
Table A below, summarizes the major provisions of the existing sign standards and provides a
comparison with the proposed revisions and the citywide Sign Ordinance. The major revisions and
additions are shown as underline. A detailed discussion of the major revisions follows this table. The
complete strikethrough/underline revisions to the existing standards are provided in Attachment 5.
TABLE A - SUMMARY OF SIGN STANDARD PROVISIONS AND REVISIONS
SIGN TYPE/
PURPOSE EXISTING PROPOSED CITYWIDE SIGN ORDINANCEl^>
Aggregate
Sign Area per
Lot
• Two sf. per lineal foot of
building frontage.
• Applies to wall, fascia or
awning signs, and
freestanding and/or
monument franchise
signs.
• No revisions. • One sf. per lineal foot of
building frontage.
• Applies to wall, fascia or
awning signs.
Franchise
Signs
Franchise signs
advertise
individual
dealerships.
Freestanding Sign
• Max. area per sign: 55 sf.
• Max. height: Shall not
exceed the height ofthe
building or 35 ft.,
whichever is less.
Monument Sign
• Max. area per sign: 55 sf.
• Max. height: 8 ft.
Number of Franchise Signs
per Lot
• One freestanding sign
per lot.
• One additional
freestanding or
monument sign if more
than one franchise is
located on the lot.
Freestanding Sign
• Max. area per sign: Mav
not exceed the allowable
sign area for the lot.
• Max. height: Shall not
exceed the height of the
building or 35 ft.,
whichever is less.
Monument Sign
• Max. area per sign: Mav
not exceed the allowable
sign area for the lot.
• Max. height: 8 ft.
Number of Franchise Signs
per Lot
• One monument sign and
one freestanding sign per
jot
• One additional
freestanding or
monument sign if more
than one franchise is
located on the lot.
Freestanding (Pole) Sign
• Permitted sign type, but
not allowed in this zone.
(Allowed for freeway
service stations: max. SO sf.
and up to 35 ft. tall)
Monument Sign
• Max area per sign: 60 sf.
• Max. height: 6 ft. above
average grade.
Number of Franchise Signs
per Lot
• One per driveway
entrance.
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 6
TABLE A - SUMMARY OF SIGN STANDARD PROVISIONS AND REVISIONS (CONTINUED)
SIGN TYPE/
PURPOSE EXISTING PROPOSED CITYWIDE SIGN ORDINANCE'^*
Wall, Fascia or
Awning Sign
Refer above to "Aggregate
Sign Area per Lot." No
maximum letter height or
length of sign.
• No revisions. Maximum letter height
varies according to the size
of the building size or lease
space.
Fascia sign: centered on
fascia.
Awning sign: over doors or
windows.
Length of sign shall not
exceed 75% ofthe length
of the building frontage.
Signs on
Dealerships
Adjacent to 1-5
Only wall mounted or
fascia signs are allowed.
Signs shall face the
freeway. Signs
perpendicular or at an
angle are not allowed.
Signs may not exceed the
roof height (no roof
signs).
Allows additional sign
area of one sf per lineal
foot of building frontage
facing the freeway.
Allowed sign area shall
not be used to calculate
permitted sign area for
other signs.
Maximum letter height
shall not exceed 1/3 of
the height ofthe building
on which it is placed.
No revisions. • Not addressed.
• No additional sign area
allowed for businesses
facing the freeway.
On-Site
Directional
Signs
To guide/
direct
pedestrian or
vehicular
traffic to uses
on the same
site. Facilitates
internal traffic
to each
dealership
located on the
lot.
Currently allowed
pursuant to the citywide
Sign Ordinance.
The previous Sign
Ordinance allowed a sign
height of 4 ft.
• Max. area per sign: 6 sf.
• Number of signs allowed:
3 per driveway entrance.
Max height: 6 ft.
• Signs do not count
towards the total
allowable sign area
• Mav onlv contain non-
commercial messages or
directional svmbols.
Max. area per sign: 6 sf.
Number of signs allowed: 3
per driveway entrance.
Max height: 6 ft.
Signs do not count towards
the total allowable sign
area
May only contain non-
commercial messages or
directional symbols.
^0
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 7
TABLE A - SUMMARY OF SIGN STANDARD PROVISIONS AND REVISIONS (CONTINUED)
SIGN TYPE/
PURPOSE EXISTING PROPOSED CITYWIDE SIGN 0RDINANCEI^>
Car Country • Max. aggregate sign area: • Max. aggregate sign area: • Not addressed.
Identification 360 sf. 600 sf.
Signs • Unified design theme • Unified design theme • Identification signs for a
which complements the which complements the commercial center would
architectural design. architectural design. fall within the category of
• Subdued sign and • Subdued sign and monument signs.
lettering colors. lettering colors.
• Provide landscaping at • Provide landscaping at
base of sign. base of sign.
• Requires a
comprehensive sign
program.
Monument Monument Signs Monument Signs
signs identify • Max. area per sign: 150 sf • Max. area per sign: 60 sf. • Not addressed.
Car Country in • Number of signs allowed: • Numberof signs allowed: 6
general. Not specified. • Max height: 8 ft.
• Max height: 8 ft. • May be located on
• May be located on site/retaining walls or as
site/retaining walls or as freestanding monuments.
freestanding monuments. • Allowed at or near
• Location not specified. primary entry points to
Car Countrv.
Wayfinding Wayfinding Signs Wayfinding Signs
Signs guide • Not addressed. • Max. area per sign: 60 sf. • Not addressed.
customers to • Number of signs allowed:
the individual 4.
dealerships • Max height: 14 ft.
within Car • Allowed at secondarv
Country. intersections, mid-block
locations or other
appropriate locations.
• The "Car Country"
identification shall be
incorporated into the
sign.
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 8
TABLE A - SUMMARY OF SIGN STANDARD PROVISIONS AND REVISIONS (CONTINUED)
SIGN TYPE/
PURPOSE EXISTING PROPOSED CITYWIDE SIGN ORDINANCE'^'
Regional
Commercial
Sign {formerly
"Freeway
Oriented Sign").
Used to
advertise the
entire Car
Country and
may be
oriented to 1-5.
Freeway Oriented Sign
• Max. area per sign: 150 sf
• Numberof signs allowed: 1
• Max height: 35 ft.
Digital Display Sign
• Not permitted.
Regional Commercial Sign
• Max. area per sign: 150 sf.
• Number of signs allowed: 1
• Max height: 50 ft.
Digital Display Sign
• A digital display sign mav
be located on the
Regional Commercial Sign
subiect to approval of a
CUP bv the Citv Council.
• Maximum height: 65 ft. as
determined through the
CUP process.
• Maximum size: 625 sf.
(25 ft. X 25ft.> as
determined through the
CUP process.
• The CUP shall include
specific sign development
standards (e.g.. "dwell
time" transition between
messages, and brightness
of screen.)
Regional Commercial Sign
• Max. area per sign: 150 sf.
• Numberof signs allowed: 1
• Max height: 35 ft.
Digital Display Sign
• A digital display sign may
be located on the Regional
Commercial Sign subject to
approval of a CUP by the City
Coundl.
• Maximum height:
Determined through the
CUP process.
• Maximum size: Determined
through the CUP process.
• The CUP shall include
specific sign development
standards (e.g., "dwell
time" transition between
messages, and brightness
of screen.)
Based on the Citywide Sign Ordinance (CMC Chapter 21.41) approved by the City Council on 8/27/2013.
The most substantial revisions to the Sign Program affect the regulations for Franchise Signs, Car
Country Identification Signs and the Regional Commercial Sign as discussed below:
Franchise Signs
Two types of franchise signs are allowed in Car Country: freestanding signs and monument signs. The
current Sign Standards allow one freestanding sign per lot. The proposed revisions would allow both a
monument and a freestanding sign on each lot. Allowing a monument sign will provide increased
visibility for the franchise at the street level rather than only from a taller freestanding sign. If more
than one franchise is located on a lot, then an additional freestanding or monument sign may be
allowed. No revisions are proposed to this existing provision for multiple franchises on one lot.
Currently, freestanding and monument signs are allowed a maximum sign area of 55 square feet. This
maximum would be eliminated to provide the opportunity for multiple franchises to be displayed on one
sign. This increased flexibility for displaying franchise signs helps each dealership to comply with
franchise-specific sign requirements and meets the objective of allowing signs that are specific to the
needs of each dealership.
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 9
Car Countrv Identification Signs
The current Sign Program allows "Direction Signs" for the purpose of identifying Car Country in general.
The signs are envisioned as combined entry/directional monument signs that have a unified design
theme. Signs of this nature have never been installed and the design, number of signs and their
locations have not been specified. (There are two monument signs for Car Country Plaza, but the
purpose of these signs is to identify the development area located southwest of the intersection of
Cannon Road and Car Country Drive which contains auto-related uses rather than identifying Car
Country in general.) During the workshop, the dealership representatives expressed interest in
developing a second type of Car Country identification sign that would help customers with way-finding
to the various dealerships. To address this request, the proposed amendment now includes two types
of signs to identify Car Country: Entry Monument Signs and Wayfinding Signs.
The revisions for Car Country Entry Monument signs specify that up to six monument signs may be
located at or near primary entrance points such as Cannon Road and Paseo del Norte. Individual
dealership names/logos would not be allowed on these signs. The second type of sign, Wayfinding
Signs, would be designed to direct customers to the various dealerships. Up to four wayfinding signs,
with a maximum height of 14 feet, would be allowed at secondary intersections, mid-block locations, or
other appropriate locations. The signs would be designed with an established Car Country identification
theme and would contain standardized non-commercial messages (e.g, dealership names) and
directional symbols (arrows).
Currently, signs that are used to identify Car Country are allowed to have a maximum sign area of 150
square feet. However, because the recently amended Sign Ordinance revises the way that sign area is
measured (area within the perimeter of the text/graphic area), the revisions recommend reducing the
allowable sign area to a maximum of 60 square feet which is consistent with the maximum sign area
allowed for monument signs under the Sign Ordinance. Also, the current standards allow a cumulative
sign area of about 360 square feet (100 square feet plus 3 square feet per acre of property within the
development). The revisions propose an increase to 600 square feet of cumulative sign area which
equals the total sign area needed if each of the allowable entry monument and wayfinding signs were
constructed with 60 square feet of sign area. Lastly, any proposal for entry monument or wayfinding
signs would require approval of a comprehensive sign program to ensure a consistent design theme and
to establish specific locations for these two types of Car Country identification signs.
Regional Commercial Sign (previously referred to as "freestanding" or "freeway-oriented sign")
The existing Sign Program allows one "freestanding sign" which may be oriented to Interstate 5 for the
purpose of advertising the entire Car Country development. The existing sign (located near the north
end of Ken Grody Ford, just south of Car Country Park) complies with the maximum 35 foot height limit
and 150 square foot maximum sign area. The proposed revision would allow for a 15 foot increase in
the allowable height to a maximum of 50 feet with no increase in the allowable static sign area.
The revisions also respond to the dealership representatives' request to include provisions that would
allow up to 625 square feet (25 ft. x 25 ft.) of digital display sign area with a maximum sign height of up
to 65 feet to meet their advertising needs and to stay competitive with other dealerships in the region.
As previously mentioned, the recently amended citywide Sign Ordinance allows digital display signs for
regional commercial centers such as Car Country Carlsbad and Westfield Mall, upon approval of a
Conditional Use Permit (CUP) by the City Council, The digital display sign area and total height is not
specified in the citywide Ordinance and the specific sign development standards such as design, height
^6
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 10
and sign area, together with specific operational standards (e.g., "dwell time" transition between
messages, and brightness of screen) would be reviewed through the CUP process. Conditional uses are
subject to certain findings of fact to ensure: 1) that the use is necessary or desirable for the
development of the community, and is in harmony with the elements and objectives of the General
Plan, and any applicable Local Coastal Program, Master Plan or Specific Plan; 2) that the use is not
detrimental to existing uses or uses specifically permitted in the zone; 3) that the site is adequate in size
and shape to accommodate any yards, setbacks, buffers or landscaping that may be required in order to
integrate the use with other uses in the neighborhood, and 4) that the street system serving the use is
adequate to properly handle all traffic generated by the proposed use (N/A in this instance). Conditions
may also be added prior to granting approval of a CUP, In the case of a digital display sign, conditions
might address the "dwell time" transition between messages and brightness ofthe screen.
The revisions proposed for the regional commercial sign are generally in alignment with Initiative 2 of
the Car Country Working Group, The exception is that instead of a 50 foot tall sign, the dealership
representatives are requesting a 65 foot tall regional commercial sign with 625 square feet of digital
display area which they have indicated is necessary for optimal visibility. Although the revised Specific
Plan sign standards incorporate these provisions, it is important to note that the ultimate sign height
and size of display would require review and approval through the CUP process. However, the revised
sign standards have been structured to allow a 50 foot high, 150 square foot, static regional commercial
sign (without a CUP) which would allow a 15 foot increase in height for the existing (or a replacement) sign.
Initiative 4- Minor Updates to Specific Plan
The objective of this initiative is to simplify and streamline the approval process for minor
improvements, to clean-up inconsistencies, and to provide clarity of interpretation within the Specific
Plan text.
Currently, any proposed improvement on a lot generally requires approval of a Site Development Plan
(SDP) by the Planning Commission at a public hearing. In order to streamline the permit and review
process, revisions are proposed to reassign the approval authority to the lowest appropriate decision-
making authority and to establish a minor administrative approval process (i.e, a Minor SDP), The Minor
SDP would allow for administrative approvals by the City Planner for modifications and additions to
existing facilities provided that the improvements are in full compliance with the provisions of the
Specific Plan. In addition, a new category of "Exemptions" has been developed. Exempt projects are
those that are considered to be minor improvements that are consistent with all development standards
and all aspects ofthe Specific Plan.
The three categories of review and decision-making authority are summarized below:
Exemptions
The following types of projects would be exempt from discretionary review and could,be approved in
conjunction with the building permit review:
• Any addition to an existing building that would result in an increase of less than ten percent of
the internal floor area ofthe existing building.
• Construction of new buildings that would result in an increase of less than ten percent of the
combined internal floor area of all existing buildings on the site,
• Any interior or exterior improvements that do not add square footage (e.g. architectural facade
enhancements, landscaping).
• Modifications to outdoor lighting plans.
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 11
Minor Site Development Plan
The following types of projects would require administrative approval by the City Planner:
• Any addition to an existing building that would result in an increase of between ten and fifty
percent ofthe internal floor area ofthe existing building.
• Construction of new buildings that would result in an increase of between ten and fifty percent
of the combined internal floor area of all existing buildings on the site.
Site Development Plan
The following types of projects would require approval by the Planning Commission at a public hearing:
• Any improvement to a structure that would result in an increase of more than fifty percent of
the internal floor area of an existing structure.
• Construction of new buildings that would result in an increase of more than fifty percent of the
combined internal floor area of all existing buildings on the site.
• Construction of any new building(s) or permanent physical improvements on a vacant lot.
The proposed revisions would result in a simplified review and approval process for less complex
projects. Additionally, reassigning the approval authority to the lowest appropriate decision-maker is
consistent with the recently approved "Land Use Decision Making" amendment to the Zoning
Ordinance, The proposed Specific Plan amendment will result in an improved, simplified and
streamlined process for minor improvements which will translate into a savings of time and costs for
both the dealerships and the City,
The second component of Initiative 4 is a minor clean-up of the Specific Plan text to eliminate
inconsistencies and provide clarity of interpretation. A summary of the proposed text revisions is
included below in Table B, The complete strikeout/underline revisions to the Car Country Specific Plan
are provided in Attachment 5.
TABLE B - SUMMARY OF PROPOSED SPECIFIC PLAN TEXT AMENDMENTS
Revision Page number in final text version
Revise "Comprehensive Sign Program" to "Comprehensive Sign
Standards," include proposed revisions as described in Initiative 2,
and reformat the entire section to improve readability.
Part 4
Revise "Planning Director" to "City Planner", Numerous locations
Replace Planning Commission" with "appropriate decision-making
authority".
Numerous locations
Replace "Development Approval Procedures" section with new
procedures entitled "Site Development Plan Requirement and
Decision-Making Authority."
2-5 and 2-6
Relocate/rephrase "Coastal Development Permit Requirements. 2-6
Edits to "Lighting Restrictions" to reflect current technology. 2-13 and 2-20
Clarify that parking proposed on another site is subject to CMC
Section 21.44.040.
2-18
Revise Landscape "Approval Procedures" to delete references to
landscape plan submittal requirements. This section is superseded
by standard city landscape submittal requirements.
2-22
Delete text requiring periodic inspections of landscaping as
directed by the Planning Commission.
2-23
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 12
TABLE B - SUMMARY OF PROPOSED SPECIFIC PLAN TEXT A ^/IENDMENTS (CONTINUED)
Revision Page number in final text version
Revised to require approval of a Site Development Plan unless
exempt.
3-4
Add clarification that amendments are subject to approval of a
Local Coastal Program Amendment by the Coastal Commission.
3-6
Replace "Site Development Plan" section with new procedures
entitled "Site Development Plan Requirement and Decision-
Making Authority,"
3-7 and 3-8
Relocate/rephrase "Coastal Development Permit Requirements," 3-8
Edits to "Lighting Restrictions" to reflect current technology. 3-17
Various text amendments to revise page numbers, correct
typographical errors and reference appropriate code sections and
divisions/departments.
Throughout document (see strike-
out version)
E. Local Coastal Program Consistency
The purpose of the proposed Local Coastal Program Amendment is to ensure consistency between the
proposed Specific Plan Amendment and the Land Use Policies of the Mello II Segment of the Local
Coastal Program (LCP). The Specific Plan implements the intent of the Regional Commercial (R) General
Plan Land Use designation and General Commercial (GC) LCP Land Use designation and serves as the
implementing ordinance for the LCP. The original Car Country Specific Plan was found to be consistent
with the coastal regulations in effect at the time as indicated in the permit issued June 15,1973 by the
San Diego Coast Regional Commission, Most recently, LCPA 02-11 (associated with amendment SP 19(1))
was approved by the Coastal Commission on November 14, 2006 (Major Amendment No, 2-06A).
The proposed amendments would not affect any of the Mello II Land Use Policies related to grading,
landscaping, erosion, steep slopes, landslides and slope instability, seismic hazards, erosion control
practices, or removal of native vegetation. Additionally, the proposed revisions would not affect the
Specific Plan's consistency with the following Mello II Land Use Policies that are applicable to this site:
Policy 1-1 Allowable Land Uses and Policy 7-10 Parking because the proposed amendments do not affect
the land use or parking regulations in the Specific Plan, The remaining relevant Mello II Land Use
Policies are discussed below.
Policv 8-1. Site Development Review, applies the Scenic Preservation Overlay Zone "where necessary"
throughout the coastal zone to ensure the maintenance of existing views and panoramas. The Scenic
Preservation Overlay Zone is implemented by the "Q" - Qualified Development Overlay Zone which
requires Planning Commission approval of a Site Development Plan (SDP) for development proposals.
Consistent with Policy 8-1, the Specific Plan area also requires approval of an SDP for development
proposals. The proposed revisions to streamline the SDP review process do not affect any development
standards such as building height or lot coverage, and therefore, would not affect existing views or
panoramas ofthe coastline.
The proposed amendments result in reassigning the approval authority for two new development
classifications: "Exemptions" and "Minor Site Development Plans," Exemptions are those types of
projects that are very minor in nature and which may be approved through the building permit review
process. Minor Site Development Plans are those that would allow for administrative approval by the
City Planner. Projects that would result in significant improvements would still be subject to approval of
an SDP by the Planning Commission. Reassigning the approval authority to the lowest appropriate
Ql
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 13
decision-maker is also consistent with the Coastal Commissions' recent approval of the City's LCPA for
Land Use Decision-Making. In all instances, a project would be reviewed to ensure that it complies with
all development standards and is consistent with all aspects of the Specific Plan, Additionally,
development proposals would be required to obtain approval of a Coastal Development Permit (CDP) or
minor CDP unless exempt, A summary ofthe categories of review and decision-making level is provided
in the Analysis Section (Part D - Initiative 4) of this report,
Policv 8-5. Signage, states that "On-premise signs should be designed as an integral part of new
development." This policy is implemented through the Car Country Comprehensive Sign Standards.
Policy 8-5 also includes sign standards that are applicable to businesses and shopping centers and which
prohibit tall freestanding and roof signs and off-premise signs and billboards. Lastly, the policy states
that current city regulations shall govern the number of square feet in each permitted sign.
The Car Country Specific Plan was developed for a unique use in the City of Carlsbad and it contains
unique sign standards that address the need to identify Car Country as a regional destination and as well
as the need to identify individual dealerships. The proposed revisions refine the existing standards and
require a consistent theme for Car Country identification signs. The revised standards will also allow
flexibility for each dealership to comply with franchise-specific sign requirements without increasing the
overall permitted sign area. Many of the existing sign standards will remain with no revisions to type,
size or height of signs. Other revisions clarify terms, eliminate errors and redundancies, or reformat the
sign standards.
Revisions to signs that identify Car Country in general are described in Section D,3 of the Specific Plan, A
sign program will need to be developed for Car Country Identification Signs to ensure that a consistent
design theme is maintained and that monument and wayfinding signs function as an integral component
of the auto mall. Revisions are also proposed to the existing regional commercial (freeway-oriented)
sign standards. The Specific Plan currently allows a 35 foot high sign to advertise Car Country. The
modifications propose a 15 foot increase in height for this sign (up to 50 feet tall) so that the sign has
greater visibility from south-bound traffic on the 1-5. Additionally, the proposed amendment includes
provisions for a digital display sign to be incorporated into the regional commercial sign. These
provisions could allow a sign up to 65 feet tall with up to 625 square feet (25' x 25') of digital display
area. The digital display sign would be used to identify the auto mall as a regional designation. Any
future proposal for a digital display sign would require approval of a Coastal Development Permit and
Conditional Use Permit by the City Council as described in Section D. 4 ofthe Specific Plan.
A primary concern was to determine if the additional sign height would impact views of the coastline.
The roads surrounding Car Country are lower than the freeway and there are no views of the coast from
the auto mall. Views ofthe coast from the elevation ofthe freeway would not be affected because the
sign would be located on the east side ofthe freeway. The ocean can be seen from various points along
Armada Drive which is located about a half mile east of Car Country, Although a 65 foot tall sign can be
seen from these higher elevations, the backdrop to the sign would be the freeway/developed areas and
views of the ocean or coastline would not be obstructed.
As stated previously, the existing Car Country Comprehensive Sign Program serves as "alternative sign
standards" for the Specific Plan, The sign standards contained in the Specific Plan, which is adopted by
ordinance, supersede those in the citywide Sign Ordinance, Similarly, the Specific Plan is the
implementing ordinance for the LCP. The proposed amendments to the Car Country Sign Program can
be found to comply with Policy 8-5 in that the signs are an "integral part" of the Specific Plan and are
necessary for the development and identification of the auto mall.
SP-19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4
January 15, 2014
Page 14
The proposed amendments to the Specific Plan will not result in any inconsistencies with the policies of
the General Plan and Mello II LCP Land Use Plan. A six-week LCPA public notice of availability period,
which began on November 29, 2013 and ends on January 10, 2014, is required for the project. As ofthe
date of preparation of this report, one email (objecting to the digital display sign) and a letter from
CalTrans has been received. The CalTrans comments regarding potential light and glare from a digital
display sign have been addressed under the Sign Standards (Part 4) for Digital Display Signs (page 4-7) by
requiring any future proposal (subject to approval of a Conditional Use Permit) for a digital display sign
to comply with the California Vehicle Code maximum light output limits and/or the Outdoor Advertising
Association of America recommended light output limits, whichever is more restrictive. The CalTrans
letter also included general guidelines pertaining to the placement of display message boards near State
highways/ freeways. The proposed Car Country sign standards for a digital display sign would not
conflict with any of these guidelines. All correspondence is included in this staff report as Attachment 4,
V. ENVIRONMENTAL REVIEW
The City Planner has determined that the proposed Specific Plan amendments are exempt from the
provisions of CEQA, pursuant to CEQA Guidelines Section 15061(b)(3) (General Rule), where it can be
seen with certainty that there is no possibility that the activity in question may have a significant effect
on the environment, A Notice of Exemption will be filed by the City Planner upon approval of the
project.
ATTACHMENTS:
1. Planning Commission Resolution No. 7031 (SP)
2. Planning Commission Resolution No. 7032 (LCPA)
3. Location Map
4. Correspondence
5. Strikethrough/underline version of Car Country Specific Plan SP 19(J)
•VC)
N
NOT TO SCALE
SITEMAP
Car Country Initiatives 2 & 4
SP19(J)/LCPA 12-01
ATTACHMENT 4
Barbara Kennedy
From:
Sent:
To:
Subject:
Raul Diaz <rdiaz@newschoolarch.edu>
Friday, November 29,201310:45 m
Barbara Kennedy
LCPA 12-01 - car country initiatives 2 & 4
Dear Ms. Kennedy,
please let the City Administration know my opposftfon to allowing digital signs in the car country specific plan. Digital
signs would be a blight to our wonderful city. Digital signs would be a distractions to drh^ers and may be unsafe. If
allowed the electronic display should have very limited hours so as not to go beyond 10pm.
Kaul Diaz
Carisbad resident
(oO
STATE OF CALIFORMA-CALIFORNIA STATE TR A SPQRTATTO-KT AGRNf:V EDMUND G. BROWNT. Jr rmvftTnnr
DEPARTMENT OF TRANSPORTATION
DISTRICT 11, DIVISION OF PLANNING
4050 TAYLOR ST, M.S. 240
SANDIEGO, CA 92110
PHONE (619) 688-6960
FAX (619)688-4299
TTY 711
www.dot.ca.gov
December 12,.2013
Flex your power!
Be energy'efficient!
11-SD-5
PM 47.97
Carlsbad LCPA 12-01
Car Country Initiatives 2 & 4
Ms. Barbara Kennedy
Cityof Carlsbad
1635 Faraday Avenue
Carlsbad, CA 92008
Dear Ms. Kennedy:
The California Department of Transportation (Caltrans) received the Notice of Public Hearing
for Planning Commission and City Council for Local Coastal Program Amendment (LCPA) 12-
01 - Car Country Initiatives 2 & 4 - to consider text amendments to the City's LCP. Caltrans
has the following comments:
• Both non-illuminated and LED displays, and other illummated signs may create
potentially significant safety impacts to motorists and other highway users.
• Illuminated signs could be considered a trafFic'^safety hazard given the potential of light
and glare to distract drivers. Section 21466.5 ofthe Califomia Vehicle Code regulates
illumination by placing limits on maximum light output.
http://vyww.dmv.ca.gov/pubs/vctop/dl l/vc21466 5.htm
• Caltrans does not defme fbrmal requirements regarding brightness or light intensity of
advertising signs. However, the Outdoor Advertisiag Association of America (OAAA)
recommends that a conimonly sized LED billboard should comniit to a maximum
ambient hght output level of 0.3 footcandles at a distance of 250 feet from the billboard.
The light levels emitted JBrom the billboard should be set to adjust, based upon ambient
light conditions at any given time (i.e., nighttime versus daytime).
The following additional information is to be used as general guidelines pertaining to the
placement of display message boards near State highways/freeways:
• Maximum height for the advertising display area is 25 feet in height and 60 feet in length,
not to exceed an overall maximum of 1,200 square feet. The LCP amendment identifies '
the following recommendations to "mcrease the allowable height from 35' to 50' for a
regional commercial sign (formerly called 'freestanding sign') advertising the Car
Country development."
"Caltrans improves mobility across California"
Ms. Barbara Kennedy, City of Carlsbad
December 12,2013 .
Page 2
• Mustbeoutsidetheright-of-way (R/W) of any highway.
• Must be outside of any stream, or drainage channel
• There must be an existing business activity within 1,000 feet of proposed display location
on either side of the highway.
• Location of property where display is to be placed must be zoned industrial or
commercial.
• Location may not be adjacent to a landscaped section of a freeway.
• Location may not be adjacent to a scenic highway. This segment of Interstate 5 (1-5) is
currently in the ehgible scenic highway designation.
• Display must be 500 feet from any other permitted display on same side of any highway
that is a freeway.
• Display must be 500 feet from an interchange; intersection at grade or safety roadside rest
if the highway is a freeway and the location is outside the lunits of an incorporated city
and outside the limits of an urban area.
• An electronic changeable message center display must meet the above spacmg.
requirement and be 1,000 feet from another electromc message center display.
If you have any questions, please contact Leila Ibrahim ofthe Development Review branch at
(619)688-6802.
Sincere:
JACOB ARMSTRONG, Branch Chief
Development Review Branch
"Caltrans improves mobility across California"
Barbara Kennedy
From:
Sent:
To:
Cc:
Subject:
Attachments:
Hautanen, Shirley R@DOT <shirley.hautanen@dot.ca.gov>
Thursday, December 12, 2013 4:43 PM
Barbara Kennedy
Ibrahim, Leila N@DOT
Caltrans Comments on Carlsbad LCPA 12-01
Carlsbad LCPA 12-01 Letter.pdf
Dear Ms. Kennedy,
Attached is a letter with comments on the LCPA 12-01, Car Country Initiatives 2 and 4. Please contact Leila Ibrahim if
you need more information. Thank you.
Sincerely,
Shirley Hautanen
Associate Transportation Planner
Caltrans Planning Division
4050 Taylor St., MS-240
San Diego, CA 92110
lob
CAR COUNTRY
CARLSBAD
SPECIFIC PLAN 19 (f^
SPECIFIC PLAN AMENDMENT SP 19(J)
JANUARY 15.2014
Strikethrough te^et will be deleted
double oti ikcthrougb4ext will be moved
underlined text is new text
double underlined text is relocated text
TRI-CITY AUTO CENTER
SP-19
(Develop 50 acre auto center consisting of six dealers having nine
major lines of automobiles, east of 1-5, south of Cannon Road and
north of Palomar Airport Road)
APPROVED BY:
City Council Ordinance #9288, January 18, 1972
CAR COUNTRY
SP-19(A)
(Implement development standards; including signage)
APPROVED BY:
Plaiming Commission Resolution #2274, May 9,1984
City Council Ordinance #9720, June 19,1984
***
SP-19(B)
(To allow the Planning Commission to consider minor
modifications to Sec. 21.41.075(b) of the Sign Ordinance)
APPROYED BY:
Planning Commission Resolution #2340, August 22,1984
City Council Ordinance #9734, January 22, 1985
***
SP-19(C)
(35 acre expansion to existing Car Country, South of Cannon
Road, east of Paseo Del Norte, north of Palomar Airport Road)
APPROVED BY:
Planning Commission Resolution #2692, November 12, 1987
City Council Ordinance #9842, December 22, 1987
***
SP-19(D)
(Expanding additional automotive services for four lots to allow
development and revenues to the City of Carlsbad until the
economics and dealerships are available)
APPROVED BY:
City Council Ordinance #NS-214, October 6, 1992
***
SP-19(E)
(Deli - primarily for the use of tenants and customers of Car
Country Plaza)
APPROVED BY:
Planning Commission Resolution #3220, May 15, 1991
City Council Ordinance #NS-166, August 20, 1991
***
SP-19(F)
(Used car dealership and car wash v^th non self-serve gas pumps)
WITHDRAWN: October 7, 1991
***
SP-19(G)
(Comprehensive Sign Program for Car Country Specific Plan)
APPROVED BY:
Planning Commission Resolution #3750, April 19,1995
City Council Ordinance #NS-315, June 27, 1995
City Council Ordinance #NS-317, July 18, 1995
***
SP-19(H)
(Expansion to include new offices, service bays & parking)
DENIED BY:
Planning Commission Resolution #3889, January 17, 1996
City Council Resolution #96-141, April 23,1996
***
SP-19(1)
(Modification to parking standard and addition of standards for the
development of parking structures)
APPROVED BY:
Planning Commission Resolution #6042, March 15, 2006
City Council Ordinance #NS-799, April 18,2006
***
SP-19(J)
(Modifications to approval process and provisions for signs)
APPROVED BY:
Planning Commission Resolution #
Citv Council Ordinance #
Ol
CAR COUNTRY CARLSBAD TABLE OF CONTENTS
SPECIFIC PLAN 19
Chapter/Title Page
PART 1 - INTRODUCTION
INTRODUCTION 1-1
A. Purpose and Organization 1-1
B. Background 1-1
PART 2 - ORIGINAL CAR COUNTRY AREA
L GENERAL REQUIREMENTS 2-1
A. General Statement and Purpose 2-1
1-. Purpose ;:.v.... 2 1
2r. Development Standards 2 1
^. Statement on Utilities Availability 2 3
4-. Carlsbad City Requirements 2 3
B. Definitions 2-3
h General Statement and Purpose 2"3
2-. Definitions 2-3
C. Development Approval ProceduresSite Development Plan Requirement and
Decision-Making Authoritv 2-5
4-; Site Development Plan 2- 5
D. Coastal Development Permit Requirement 2-6
,11. AUTO FACILITIES DEVELOPMENT STANDARDS 2-67
A. Permitted Uses 2-67
B. Building Areas 2-67
C. Building Heights 2-67
D. Architectural Design and Materials 2-?8
E. Building Setbacks 2-910
F. Parking 2-Wii
G. Parking Structures 2-W12
H. Paging Systems 2-4412
I. Outdoor Lighting 2-4412
J. Fencing 2-4-213
K. Undeveloped Areas 2-4414
L. Trash Collection 2-45-14
M. Loading 2-4414
N. Storage 2-4414
O. Utility Services 2-4414
March. 2006November 2013 DraftJanuarv 15. 2014 Strikethrough/Underlin^
CAR COUNTRY CARLSBAD TABLE OF CONTENTS
SPECIFIC PLAN 19
Chapter/Title Page
P. Roof Equipment 2-4414
III. GENERAL COMMERCIAL DEVELOPMENT STANDARDS 2-1415
A. General Purpose 2-4415
B. Approval of Land Uses 2-4415
C. Land Uses 2-4415
D. Building Areas 2-4516
E. Building Heights 2-4#16
F. Architectural Design and Materials 2-4-516
G. Building Setbacks 2-4617
H. General Parking Requirements 2-4^18
I. Required Parking Spaces 2-4718
J. Adjustment of Required Parking 24^19
K. Outdoor Lighting 2-4«19
L. Fencing 2-4^>20
M. Undeveloped Areas 2-3021
N. Trash Collection 2-2021
O. Loading 2-3021
P. Utility Services 2-3021
Q. Roof Equipment 2-3024
IV. LANDSCAPE STANDARDS 2-3i22
A. Purpose 2-3422
B. Approval Procedures 2-3422
C. Landscape Areas 2-22
4v—
2 Rpnr ynrH T ,nnHscnninp 2 22
->. 2 22 •J >
A TntpTior T,nnH<ncnning 2 22
2 22
—Sloping Earth Banlcs 2 23
D. Wheel Stops and Concrete Curbs 2-23
E. Completion of Landscaping 2-23
F. Maintenance of Landscaping 2-23
G. Landscaping Materials and Details 2-24
PART 3 - CAR COUNTRY EXPANSION AREA
-II-
March. 2006November 2013 DraftJanuarv 15. 2014 Strikethrough/Underlm
CAR COUNTRY CARLSBAD TABLE OF CONTENTS
SPECIFIC PLAN 19
Chapter/Title Page
I. INTRODUCTION 3-1
A. Purpose 3-1
B. Location 3-1
C. General Plan and Zoning Designations 3-1
D. General Development Concept 3-4
4 Land Use 3 ^
Or. Circulation 3-4
E. General Provisions 3-4
F. Amendments 3-6
II. DEVELOPMENT REVIEW PROCESS 3-7
A. Subdivision Process 3-7
B. Site Development PlanSite Development Plan Requirement and Decision-Making
Authoritv 3-7
C. Coastal Development Permit Requirement 3-8
III. PROJECT DEVELOPMENT STANDARDS 3-89
A. Permitted Uses 3-S9
B. Building Coverage 3-9^10
C. Building Height 3-910
D. Architectural Design and Materials 3-910
E. Building Setbacks 3-4412
F. Parking 3-4313
G. Parking Structures 3-4415
H. Loading 3-4415
L Storage 3-4415
J. Paging System 3-4415
K. Special Events Promotions 3-4617
L. Outdoor Lighting 3-4617
M. Fencing and Screening 3-4-718
N. Trash Collection 3-4718
O. Equipment and Roofs 3-4T^18
P. Utility Services 3-4S19
Q. Driveway Locations 3 -4r819
R. Grading 3-i%l9
S. Undeveloped Areas 3-4819
T. Performance Standards 3-4r819
-iii-
March. 2006November 2013 DraftJanuarv 15. 2014 Strikethrough/Underline
CAR COUNTRY CARLSBAD TABLE OF CONTENTS
SPECIFIC PLAN 19
Chapter/Title ^ Page
U. Test Driving 3-4920
v. Employee Eating Area 3-20
IV. LANDSCAPE STANDARDS ; 3-21
A. Landscape Areas 3-21
4^ 3 21
3 21
PpyoA-ntngp Afg^n T .nTiH'^ip.iT^iTicr — —. 3 21 J.
4r— 3 21
B. Wheel Stops and Concrete Curbs 3-21
C. Maintenance of Landscaping 3-22
D. Landscaping Materials and Design 3-22
v. ADDENDUM 3-23
Uses for Lots 2 & 3 per SDP 88-3 3-23
PART 4 - COMPREHENSIVE SIGN PROGRAM
PURPOSE 4-1
A. Sign Permit Procedures 4-1
B. Permitted SignageGeneral Standards 4-1
C. Franchise Signs 4-2
D. Signs on Dealerships Immediatelv Adiacent to I-5Direction Signs 4-42
E. Sign Compliance with Coastal ZoneOn-Site Directional Signs 4-42
F. Sign PlacementCar Countrv Identification Signs 4-3
- G. Dealerships Immediately Adjacent to I SRegional Commercial Sign 4-44
-/V-
JHAVSP 19(1) March. 2006November 2013 DraftJanuarv 15. 2014 Strikethrough/Underlin'
CAR COUNTRY CARLSBAD LIST OF FIGURES
SPECIFIC PLAN 19
Figure/Title Page
PART 1 - INTRODUCTION
1-1 VICINITY MAP 1-3
1-9 PROTFrTARFA 1-4
PART 2 - ORIGINAL CAR COUNTRY AREA
2-1 ORIGINAL PROJECT AREA 2-2
2-2 GARAGE SECTION 2-^9
PART 3 - CAR COUNTRY EXPANSION AREA
3-1 VICINITY MAP 3-2
3-2 EXPANSION AREA 3-3
3-3 SITE PLAN 3-5
3-4 GARAGE SECTION 3-4011
3-5 LOTS 1,2 &3 SCREENING FROM CANNON ROAD 3-4414
3-4^16
-V-
March. 2006November 2013 DraftJanuarv 15. 2014 Strikethrough/Underlin
This page is intentionally blank.
-VI-
JHAVSP 19(1) March. 2006November 2013 DraftJanuarv 15. 2014 Strikethrough/Underlin
CAR COUNTRY CARLSBAD INTRODUCTION
SPECIFIC PLAN 19 PART 1
I. INTRODUCTION
A. Purpose and Organization
This Car Country Carlsbad Specific Plan sets forth the zoning and development
plan for the Car Country Auto and Shopping Center. The document's primary
function is to provide a comprehensive description of land use, design guidelines,
development standards and implementation programs to direct future
development. The specific plan will provide the necessary regulations so that
subsequent development applications, consistent with this document, may be
processed and approved by the City as a part of a comprehensive planning effort.
The Car Country Auto and Shopping Center is a planned commercial
development featuring a combination of new car dealerships with other
commercial enterprises. The center contains approximately 78 acres and is
located north of Palomar Airport Road, south of Cannon Road and immediately
adjacent to the east side of the 1-5 corridor. The specific plan's regional location
is illustrated by Figwe 1-1.
This document is divided into four sections; Introduction, Original Car Country
Area, the Car Country Expansion Area and the Comprehensive Sign
ProgramStandards. Although the original Car Country Area and the Car Counrty
Expansion Area are independent specific plan areas, the overall goal is to
comprehensively develop Car Coimtry so that future development will
complement and enhance existing and future uses within the specific plan area as
well as the surrounding areas. Figure 1-2 shows the boundaries of the original
and expansion areas of this specific plan.
B. Backgroimd
The original Car Country Specific Plan (SP 19) was adopted by the City of
Carlsbad in January 1972. The original document established the development
restrictions, standards and control procedures related to the development of the
original Car Coimtry Auto Park. These standards and procedures are included in
this document as Part 2 and shall only be applicable to the Original area.
The Car Country Expansion Amendment (SP 19C) was adopted by the City of
Carlsbad in December 1987. The amendment established the development
regulations for the 35-acre expansion area located immediately east of the original
Car Country Auto Park. The document, included as Part 3, was developed to be a
"self-contained" plan that did not require reference to the original specific plan.
1-1
JHA\SP 19(1) March, 2006November 2013DraftJanuarv 15. 2014 Strikethrough/Underline
CAR COUNTRY CARLSBAD INTRODUCTION
SPECIFIC PLAN 19 PART 1
In keeping with the approvals for the Car Coimtry area, this document has been
organized to divide the development regulations into three areas; the Original Car
Country Area; the Car Country Expansion Area and the Comprehensive Sign
ProgramStandards, which is applicable to both the Original and Expansion Areas.
1-2
JHA\SP 19(1) March. 2006November 2013Dr-aftJanuarv 15. 2014 Strikethrough/Underline
CAR COUNTRY CARLSBAD INTRODUCTION
SPECIFIC PLAN 19 PARTI
CityofOceanside
Cityof
Vista
;City of
San
Marcos
Cityof
Encinitas
NORTH
NotloSctle
SPECIHC PLAN 19
CAR COUNTRY CARLSBAD
Figure 1-1
VICINITY MAP
CARLSBAD, CA k JACK HENTHORN & ASSOC[ATES
1-3
SPECIHC PLAN 19
CAR COUNTRY CARLSBAD
Figure 1-2
PROJECT AREA
C/3
n
so
n o
H
CARLSBAD, CA k JACK HENTHORN .&. ASSOQATES
c n H
HH
o
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
I. GENERAL REQUIREMENTS
A. General Statement and Purpose
1. Purpose
The Car Country Carlsbad Auto and Shopping Center is a plaimed
commercial development featuring the combination of new car dealerships
wdth other commercial enterprises. The site selected is most appropriate to
attiacting a growing market of auto-oriented customers in fast growing
North San Diego County.
The center is located in the City of Carlsbad vdth a fabulous exposure on
Freeway Interstate 5, as shown on Figure 2-1. The site commands a range
of customer areas firom the three immediate cities of Oceanside, Carlsbad
and Vista which are within a 5 mile radius as well as the larger automotive
market of the North San Diego County.
This proposed commercial development is harmonious vsdth the master
planning, concepts of San Diego County and the City of Carlsbad. These
master planning concepts and other studies confirm that Car Country
Carlsbad is in an ideal area for this commercial center serving the local
needs of the three cities and the extended automotive needs of North San
Diego County.
2. Development Standards
The quality of the development shall be based upon the highest and best
standards with appropriate development restiictions, standards and control
procedures. In general, these standards shall be oriented to achieve a
commercial shopping environment of Spanish/Mediterranean Architecture
with limited signing and extensive landscaping. This development is
intended to be environmentally oriented towards enhancing the beauty, the
nature and the history of this area.
The developers have set aside approximately forty-four thousand square
feet of land for a park as an example of the objective desired for this
Center.
2-1
JtiA\SP 19(4) Mar6h-2^06Neven^>e>--^-144^Manuarv 15. 2014 Strikcthrougli/Underiine
to
SPECIHC PLAN 19
CAR COUNTRY CARLSBAD
Figure 2-1
CARLSBAD, CA
O
HH
HH
n
so
n o
td
ORIGINAL PROJECT AREA ^
It JACK HENTHORN & AssoaATES ^
O
2
o
HH
(/3
SO
H
10
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
3. Statement on Utilities Availability
All utilities including gas, electricity, water, sewer and telephone are
available by underground service.
4. City of Carlsbad Requirements
Except as otherwise stated in feis-tfaese development standards, the
requirements of the City of Carlsbad shall apply. Where conflicts between
these standards and the City requirements (such as Planning, Zoning and
the Building Code) occur, the City requirements shall be mandatory.
B. Definitions
1. General Statement and Purpose
The usage of words meant in these development standards is that generally
intended in the building industry or as defined in this section. Where
conflicts arise as to the definition of words, the decision of the Planning
Director Cit\- Planner on the meaning of a word shall be final, unless
appealed pursuaiit to CMC Section 21.54.140.
2. Definitions
Alter or Alterations
Any change, addition or modification in construction or occupancy.
Area (Floor)
The area included within the surrounding exterior walls of a building.
Area (Elevation)
The area included within the height and length of a building.
Building
Any structure built for the support, shelter or enclosure of persons,
animals, chattels or property of any kind.
Building Line
An imaginary line parallel to the property line specifying the closest point
from a building to the property line.
2-3
JHAASP-W(4) M-areh-300€Ne-veBHber 2013 Dr-a#Januarv 15. 2014 Strikethrouah/Underline
nc
CAR COUNTRY CARLSBAD ORIGINAL SP 19 ARJEA
SPECIFIC PLAN 19 PART 2
Front of Lot
The boundary of the lot facing Paseo Del Norte.
Height of Building
Building height shall be measured pursuant to Carlsbad Municipal Code
(CMC) Section 21.04.065.
Mezzanine
An intermediate floor placed in any story or room. When the total area of
any Mezzanine exceeds 33 1/-3 percent of the total floor area of the room,
it shall be considered as constituting an additional story.
Sign
Any structure, device, or contrivance, electiic or non-electric and all parts
thereof which are erected or used for advertising purposes upon or within
which any poster, bill, bulletin, printing, lettering, painting, device or other
advertising of any kind whatsoever is used, placed, posted, tacked, nailed
pasted or otherwise fastened or affixed.
Storv
The portion of a building included between the upper surface of any floor
and the upper surface of the floor next above except that the topmost story
shall be that portion of a building included between the upper surface of
the topmost floor and the ceiling or roof above.
Structure
That which is built or constructed, an edifice or building of kind or any
piece of work artificially built up or composed of parts joined together in
some definite manner.
2-4
JHAvSP-+9<4) M-ay6h-j^6Ne¥€nit>gt--^B--Dr-aftJanuarv 15. 2014 Strikethrough/Underline
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
C. velopment—Approval—ProceduresSite Development Plan Requirement and
Decision-Making Authoritv
A Site Development Plan shall be required for all new development as noted
below.
1. Exemptions
a. The following project types are exempt from the requirement for a
Minor Site Development Plan or Site Development Plan provided
that the Citv Planner determines tiiat the project meets all
development standards and is consistent with all aspects of the Car
Coimtr>^ Specific Plan:
1) Any addition to an existing building that would result in an
increase of less than ten percent ofthe intemal floor area of
the existing building.
2) ConvStruction of new buildings that would result in an
increase of less than ten percent of the combined internal
floor area of all existing buildings on the site.
3) Any interior or exterior improvements that do not add
square footage (e.g. architectural fa9ade enhancements).
4) Modifications to outdoor lighting plans.
2. Minor Site Development Plan
The following proiect types require administrative approvai of a Minor
Site Development Plan in accordance with CMC Chapter 21.06:
a, Any addition to an existing building tiiat would result in an
increase of between ten and fifty percent of the internal floor area
ofthe existing building.
b. Construction of new buildings that would result in an increase of
between ten and fifty percent of the combined intemal floor area of
all existing buildings on the site.
3. Site Development Plan
The following project types require approval of a Site Development Plan
in accordance v^ith CMC Chapter 21.06:
2-5
JHA\SP-W(4) Mafe4^^06Nevemt>er-2O-13-DfffftJanuar\' 15. 2014 Strikethrough/Underline
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
a. Any improvement to a building that would result in an increase of
more than fifty percent of the intemal floor areas of an existing
building.
b. Construction of new buildings that would result in an increase of
more tiian fifty percent of the combined intemal tloor area of all
existing buildings on the site.
c. Construction of anv new building(s) or permanent physical
improvements on a vacant lot.
D. Coastal Development Permit Requirement
Unless found to be exempt, all development shall be required to obtain approval
of a Coastal Development Pemiit in accordance with CMC Chapter 21.201.
h Site Development Plan
Prior to building pennit issuance for any lot, the applicant or any successor is
required to obtain approval of a site development plan in accordance with Chapter
21.06 (Oualitled Development Overlay Zone) of the Carlsbad Municipal Code-
The Planning Commission shall review the site development plan in accordance
with the General Plan, City Zoning Ordinance, this document and any other
applicable policies. At the conclusion of a public hearing, the Planm«g
Commission shall approve, conditionally approve, or disapprove the -site
development plan.-
2-6
JHA\S:P-+9(4) Mar<;4t-jfi^eveH^l»ei'-aQ44-eFa4yanuar%' 15. 2014 Strikethrough/Underline
11 "O
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
II. Auto Facilities Development Standards
A. Permitted Uses
1. Automobile sales, new and used
2. Automobile repair
3. Automobile wash
4. Automotive parts
5. Tire sales and service
6. New car storage
7. Automobile body shop
8. Truck & Recreational Vehicles Sales and Service
9. Rental and leasing of vehicles permitted to be sold
10. Parking Structures for the storage of new cars, employee parking and/or
service bays
11. All businesses other than new car sales and service shall be accessory to a
new car sales and service business
B. Building Coverage
Building coverage shall not exceed 25 percent coverage of each project site area.
Allowable total building coverage may be increased to 50% when a parking
structure is included as a part of a Site Development Plan.
C. Building Heights
For developments west of Paseo Del Norte, building heights shall be restricted as
follows:
Service Buildings - one story and 24' maximum
Main Building - one story and 24' maximum (Parts, showroom, offices)
Parking Structures - three stories and 35' maximum to top of roof deck, as
shown in Figure 2-2. Height protmsions up to 45' are allowed per CMC
Section 21.46.020 ofthe Carlsbad Municipal Code.
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
For developments east of Paseo Del Norte, building heights shall be restiicted as
follows:
Service Buildings - one story and 24' maximum
Main Building - two stories and 35' maximum (Parts, showroom, offices)
Parking Stmctures - three stories and 35' maximum to top of roof deck, as
shown in Figure 2-2. Height protmsions up to 45' are allowed per CMC
Section 21.46.020 ofthe Carlsbad Municipal Code.
D. Architectural Design and Materials
The design of exterior building elements and fencing shall be of a Spanish or
Mediterranean architectural style. The texture, color, and materials used shall be
harmonious with the Spanish or Mediterranean motif The quality of design and
the selection of materials and colors shall be reviewed and approved by the
Planning Commissionby the appropriate decision-making authority.The deoiaion
of the Planning Commission shall be final;
All stmctures located in the Car Country area shall comply with the following
design standards:
1. Exterior walls shall incorporate design elements that are consistent with
the Spanish or Mediterranean architectural styles. Examples of these
elements include, but are not limited to, slump stone adobe, stucco, arches,
arcades, cornices, corbels, balustiades, fountains, and door/window
details. Altemative design elements and materials may be incorporated
into the architecture subject to the determination that the elements are
found to be consistent with the Spanish or Mediterranean styles.
2. All buildings shall have an exterior color consistent with the Spanish and
Mediterranean architectural styles. The use of warm, muted earth tones is
required.
3. If a roof element is incorporated into the building design, the roof shall
include a mission clay barrel tile or S-tile design of terra cotta coloring i.e.
red El Camino blend, or Bemardo blend.
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YL6
n
SCALE 1/8" •r-0"
PROPOSED PARKING STRUCTURE riAXlMUM HEIGHT
3 LEVELS ABOVE GROUND PARKING
iUITM SCREENED ROOF TOP PARKING
SOURCE:
H O «« A I D
SPECIHC PLAN 19
CAR COUNTRY CARLSBAD GARAGE SECTION
I
o
!3d
O
K
CARLSBAD.CA k TACK HINTHORN & AssoaATES
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
E. Building Setbacks
Buildings shall be set back fi-om the property line in accordance with the
following schedules.
For properties west of Paseo Del Norte, the following setbacks shall be observed:
1. Front Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
Parking stmctures shall be setback a minimum of fifty (50) feet (including
parking stmctures which include uses besides parking).
2. Side Yard Setback
Ten (10) feet minimum.
Roof overhangs and other unsupported architectural devices may project
six (6) feet into the setback area.
3. Street Side Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
Parking stmctures shall be setback a minimum of fifty (50) feet (including
parking stmctures which include uses besides parking).
4. Rear Yard Setback
Twenty (20) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
For properties east of Paseo Del Norte, the following setbacks shall be observed:
1. Front Yard Setback
Forty-five (45) feet minimum. Roof overhangs and other architectural
devices may project six (6) feet into setback area.
Parking stmctures shall be setback a minimum of fifty (50) feet (including
parking stmctures which include uses besides parking).
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"I \'Z- /
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
2. Side Yard Setback
Ten (10) feet minimum.
Roof overhangs and other architectural devices may project six (6) feet
into the setback area.
3. Street Side Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
Parking stmctures shall be setback a minimum of fifty (50) feet (including
parking stmctures which include uses besides parking).
F. Parking
The intent of this section is to provide sufficient parking in areas such that on-
street parking will be minimized.
1. General Parking Standards for Motor Vehicle Dealerships
a. Sales - One space per 400 square feet of gross floor area. Gross
floor area includes all interior areas that are not specified below,
including but not limited to: interior display, reception areas,
private offices, and closing rooms.
20% of the required stalls shall be designated as customer parking.
b. Repair - Four spaces per work bay for the first three bays. Two
spaces per bay for each bay in excess of three. Work bays shall not
count as parking spaces.
c. Parts -.
Customer Parking: 1 space per 1,000 square feet of gross floor
area for auto parts.
Employee Parking: 1 space per 1,250 square feet of gross floor
area for auto parts.
d. Storage and Display (New and Used Vehicle Inventory) - On-site
storage of vehicles is permitted as long as it does not encroach into
any employee or customer designated parking spaces.
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
e. All other uses - such parking as may be required by Section CMC
Chapter 21.44 of the Carlsbad Municipal Code for a specific use.
f All required customer and employee parking spaces shall be striped
and designated as such to the satisfaction of the Planning
DirectorCity Planner.
G. Parking Stmctures
Parking stmctures may be used for the storage of new cars, employee parking
and/or to provide ground level areas for sales, service, and/or parts. Design of the
stmcture shall be consistent with Sections C, D & E and complementary with
existing buildings on and off-site. All vehicles shall be screened from outside
views by the structure walls and/or landscaping.
Landscaping shall be provided to screen the stmcture from surrounding properties
and 1-5 corridor.
H. Paging Systems
Outdoor sound system for music and/or for paging shall be designed to minimize
noise nuisance to adjoining properties. Speakers shall be spaced to minimize
sound levels and oriented away from adjoining properties. Upon completion of
constmction, the outdoor sound system shall be tested for noise and where
necessary it shall be adjusted to the satisfaction of the Planning DirectorCity
Planner.
I. Outdoor Lighting
1. Purpose
The general intent of this section is to achieve the following goals:
• All display and security lighting for each dealership shall be
designed for uniformity.
! Lighting shall be designed to minimize glare away from Paseo Del
Norte and from the Interstate 5 cooridor corridor as the highest
priority and to minimize glare away from adjacent properties as a
secondary priority.
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
2. Design
All outdoor light fixtures and pole specifications with respect to height,
type, projected angle of light, material, colors and use, shall be subject to
specific approval of the Planning Commission appropriate decision-
making authoritv.
Lighting for the roof level of parking stmctures shall be limited to the use
of bollards or lighting attached to the parapet walls. Roof top lighting
shall not exceed the height of the parapet wall.
Lighting Restrictions
Light fixtures for display areas of the automobile agencies and for general
lighting of the commercial developments, v.4j4-shall be e#4hemetal halide.
induction lighting, or other low-energy usage light fixtures metallic vapor
and quartz variety (no florescent arm-type fixtures will be allowed) as
approved by the appropriate decision-making authority. All fixtures will
be mounted on tapered square or round-type poles.
J. Fencing
1. Prohibited Materials:
Wire fencing and gates
2. Fencing and Gate Design
The design of fence and gates shall be appropriate to and similar to the
Spanish or Mediterranean motif required for the buildings.
Material shall be of approved masonry, stucco or wood.
3. Screening
Storage areas, loading areas, service yards shall be screened from view
from the outside by fencing.
Height of fence shall average 8 feet in height and be limited to maximum
and minimum heights of 9 feet and 7 feet respectively.
Parking stmctures shall be screened from view from the outside by a
combination of fencing and landscaping.
4. Fencing Setback
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
Fencing may be placed without setback from the property lines except as
follows where setback for the fencing shall be observed.
Northerly Property Lines of Lots 1 and 4 Fencing Setback - 5 feet minimum
Westerly Property Lines of Lots 1 and 10 Fencing Setback - 5 feet minimum
Property Lines along Paseo Del Norte Fencing Setback - 25 feet minimum
K. Undeveloped Areas
Undeveloped areas/slopes shall be planted and maintained in a dean, neat and
orderly manner. Undeveloped lots shall not be used for the storage of
automobiles unless a Conditional Use Permit is processed pursuant to Section
CMC Chapter 21.42 oftiie Carlsbad Municipal Code.
Krr^L. Trash Collection
There shall be provided a completely screened trash collection area. Screening
materials shall be of masonry walls. The ground shall be paved with 4" minimum
concrete.
No tiash collection shall be permitted in the front yard setback.
hr-M. Loading
Provision for loading and unloading shall be provided on site. Such area shall not
be permitted in the front yard setback.
MT-N. Storage
Outdoor storage shall be visually screened from exterior view by fencing as
required in Section J (Fencing).
NT-O. Utility Services
All utility, including telephone, services to the building shall be underground and
shall be screened where exposed to exterior view.
O^P. Roof Equipment
All equipment including air conditioning equipment shall not be permitted on the
roof unless screened in an approved manner from horizontal view.
Vents for plumbing, air exhaust and air inlets are permitted on the roof without
screening.
Special care shall be exercised in the location and sizing of exhaust vent for the
paint spray booth so as to reduce its view to the freeway or to Paseo Del Norte.
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
III. GENERAL COMMERCIAL DEVELOPMENT STANDARDS
A. General Purpose
The purpose of this section is to maintain the high development standards
contemplated for Car Country Carlsbad or commercial uses other than Auto
Dealer Facilities which are contiolled under Section II of these standards.
B. Approval of Land Uses
It is intended that the usual commercial uses permitted upon commercial zoned
property shall be allowed for those sites indicated to be general commercial and
the un-named Auto Dealer Site (lots 1, 4, 6 and 7) subject to review and approval
of the Planning Commission. The discretion of the Planning Commission with
respect to approval of land uses shall be limited to minimizing undesirable
duplications within Car Country Carlsbad.
Request for approval of proposed land uses for a general commercial development
shall be submitted for approval as stated in Section I.C of a Site Development
Plan in accordance with CMC Chapter 21.06.
C. Land Uses
Professional and Business Offices
Accountants
Architects
Attorneys
Banks
Dentists
Doctors
Economic Consultants
Engineers
Laboratories
Optometrists
Savings & Loan
Surveyors
Telephone Answering
Travel Agency
JHAi=-SP-49(4)
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\ L.
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
2. Commercial Uses
Book Store Liquor
Camera Shop Motel
Delicatessen Pharmacy
Department Store Reproductions
Florist Restaurant
Hotel Service Station
Jewelry Store Tobacco Store
D. Building Coverage
Building coverage shall not exceed 40 percent coverage of the project site area.
E. Building Heights
Building heights shall be limited as follows:
Lot 1: One story - 24' max.
Lots 4, 6, 7: No restiictions except as required by the City of Caiisbad and
Planning Commission proiect conditions of approval.
F. Architectural Design and Materials
The design of exterior building elements and fencing shall be of a Spanish or
Mediterranean architectural style. The texture, color and materials used shall be
harmonious with the Spanish or Mediterranean motif The quality of design and
the selection of materials and colors shall be reviewed and approved by the
appropriate decision-making authority.fer—approval—in—the—preliminary
submission. The decision ofthe Planning Gommissien shall be final.
All stmctures located in the Car Country area shall comply with the following
design standards:
1. Exterior walls shall incorporate design elements that are consistent with
the Spanish or Mediterranean architectural styles. Examples of these
elements include, but are not limited to, slump stone adobe, stucco,
arches, arcades, cornices, corbels, balustrades, fountains, and
door/window details.
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
^2. All buildings shall have an exterior color consistent with the Spanish and
Mediterranean architectural styles. The use of warm, muted earth tones
are-is_required.
43. All roofs will include a mission clay barrel tile or S-tile design of terra
cotta coloring i.e. red El Camino blend, or Bemardo blend.
G. Building Setbacks
Buildings shall be setback from the property line in accordance with the
following schedules.
Lot 1 Shall have the following setbacks:
1. Front Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
2. Side Yard Setback
Ten (10) feet minimum.
3. Rear Yard Setback
Twenty (20) feet minimum. Roof overhangs and other unsupported
devices may project six (6) feet into the setback area.
Lot 4 Shall have the following setbacks:
1. Front Yard Setback
Forty-five (45) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
2. Side Yard Setback (South)
Ten (10) feet minimum
3. Side Yard Setback (North)
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
4. Rear Yard Setback
Ten (10) feet minimum.
Lot 6 and Lot 7 if used as general commercial (in lieu of auto dealership) shall
have the following setbacks:
1. Front Yard Setback
Seventy-five (75) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into set-back area.
2. Side Yard Setback
Twenty (20) feet Minimum. Roof overhangs and other architectural
devices may project six (6) feet into setback area.
3. Rear Yard Setback
Ten (10) feet minimum.
H. General Parking Requirements
The intent of this section is to provide adequate parking areas on site so as to
reasonably eliminate the need for any parking on the street.
Parking required in this section shall be provided on-site or on another site
within 400 feet of the project. Where parking is provided on another site, an
agreement approved by the City of Carlsbad shall be recorded. Such agreement
shall be signed by the owners of both properties and shall stipulate pemianent
reservation of parking tbr use in connection with tiie project.
Parking that is proposed on another site shall comply with the requirements of
CMC Section 21.44.040.
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
I. Required Parking Spaces
Parking spaces required shall be based upon the following:
1. Professional Business Offices:
One space per each 250 sq. ft. of gross floor area.
2. Restaurants, Bars:
a. Less than four thousand square feet in size - One space/one
hundred square feet gross floor area.
b. Four thousand square feet or greater - Forty plus one space/fifty
square feet of floor space in excess of four thousand square feet.
3. Commercial:
One space per each 300 sq. feet of gross floor area.
4. Hotels and Motels:
1.2 spaces per unit.
J. Adjustment of Required Parking.
Required on—site parking may be adjusted by approval of the City of Carlsbad
and the Planning Commission appropriate decision-making aiithoiity upon a
reasonable showing. Such showing may include the following:
1. Combined use of parking on an auto dealer site provided that maximum
parking needs of the separate facilities occur at different times.
2. Compliance with Carlsbad Mimicipal GedeCMC Section
21.44.050(a)(4)080 - Joint Use Parking,
K. Outdoor Lighting
1. Purpose
The general intent of this section is to achieve the following goals:7
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19
b.
PART 2
All display and security lighting shall be designed for uniformity
of design concepts for the area.
Lighting shall be designed to minimize glare away from Paseo
Del Norte and from the Interstate-5 cooridor corndor as the
highest priority and to minimize glare away from adjacent
properties as a secondary priority.
2. Design
All outdoor light fixtures and pole specifications with respect to height,
type, projected angle of light, material, colors and use, shall be subject to
specific approval of the Planning Commissionappropriate decision-
making authority.
3. Lighting Restrictions
Light fixtures for display areas of the automobile agencies and for
general lighting of the commercial developments, witikshall be of the
metallic vapor and quartz varietymetal halide, induction lighting, or other
low-energy usage light fixtures (no florescent arm-type fixtures will be
allowed) as approved bv the appropriate decision-making authority. All
fixtures will be mounted on tapered square or round-type poles.
L. Fencing
Prohibited Materials
Wire fencing and gates.
Fencing and Gate Design
The design of fence and gates shall be appropriate to and similar to the
Spanish or Mediterranean motif required for the buildings.
Material shall be approved masonry, stucco or wood.
Screening
Storage areas, loading areas, service yards, shall be screened from view
from the outside by fencing.
Height of fence shall average 8 feet in height and be limited to maximum
and minimum heights of 9 feet and 7 feet respectively.
JHA\SP4^»f{)
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
4. Fencing Setback
Fencing may be placed without setback from the property lines except as
follows where setback for the fencing shall be observed:
Northerly Property Lines of Lot 1 and 4 Fencing Setback - 5 feet minimum
Westerly Property Lines of Lots 1 and 10 Fencing Setback - 5 feet minimum
Property Lines along Paseo Del Norte Fencing Setback - 25 feet minimum
M. Undeveloped Areas
Undeveloped areas/slopes shall be planted and maintained in a clean, neat and
orderly manner. Undeveloped lots shall not be used for the storage of
automobiles unless a Conditional Use Permit is processed pursuant to Section
CMC Chapter 21.42 ofthe Carlsbad Municipal Code.
N. Trash Collection
There shall be provided a completely screened tiash collection area. Screening
materials shall be of masonry walls. The ground shall be paved with 4"
minimum concrete.
No trash collection shall be permitted in the front yard setback.
O. Loading
Provision for loading and unloading area shall be provided on site. Such area
shall not be permitted in the front yard setback.
P. Utility Services
All utility, including telephone, services to the building shall be underground
and shall be screened where exposed to exterior view.
Q. Roof Equipment
All equipment including air conditioning equipment shall not be permitted on
the roof.
Vents for plumbing air exhaust and air inlets are permitted on the roof
Special care shall be exercised in the location and sizing of exhaust vent for the
paint spray booth so as to reduce its view to the freeway or to Paseo Del Norte.
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
IV. LANDSCAPE STANDARDS
A. Purpose
The purpose of the Landscape Standards is to provide landscaping in harmony with the
goals of the Car Country Carlsbad Specific Plan to achieve a planned commercial
development of the best quality and appropriate to the Spanish or Mediterranean design
motif.
B. Approval Procedures
All landscaping concept plans shall be subject to the approval of the Planning
Commission as indicated in Section I.C except as follovv&:appropriate decision-making
autliority.-
4^ All landscape plans except-for the preliminary submission must be
executed by an approved Landscape Architect and the project architect.
2: Submissions to the City of Carlsbad shall be in 2 steps as follows:
Step I—Conceptual Landscape Plan
Show shapes and dimensions of landscaped areas including street
parkway.—These areas shall be colored in green.—Show approximate
location of trees.—Tiiis plan shall be submitted together with other
materials required in the preliminaiy submittal per the City of Carlsbad's
Landscape Manual.
Step II—Detailed Landscape and Irrigation plans.
Detailed plans shall be prepared by an approved Landscape Architect
under coordination and approval ofthe project architect:—These plans
shall be submitted as part ofthe construction documents.
Landscape Areas
1. Front Yard Landscaping
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16
CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
For lots west of Paseo Del Norte, there shall be a minimum landscape
strip of not less than 8 feet in addition to landscaping the Paseo Del
Norte parkway width of 5 feet.
For lots east of Paseo Del Norte, there shall be a minimum landscape
strip of not less than 10 feet in addition to landscaping the Paseo Del
Norte parkway width of 5 feet.
2. Rear Yard Landscaping
For lots west of Paseo Del Norte, there shall be a minimum landscape
strip of not less than 5 feet.
3. Side Yard Landscaping
A minimum landscape width of 5 feet shall be observed along the side
property lines. Where a side yard occurs along a cul-de-sac side street,
such yard shall be provided with a minimum landscape width of 8 feet in
addition to landscaping of the parkway.
4. Interior Landscaping
Landscaping in the interior of display parking areas shall be provided in
addition to the boundary strip landscaping. Such landscaping shall be in
accordance with good design practice and other requirements of the
landscape development standards.
5. Percentage Area Landscaping
In the public display areas visible from Paseo Del Norte, or from the
Interstate 5 corridor, there shall be landscape areas provided along the
perimeter and interiors of such areas to provide a total landscape area not
less than ten (10) percent of the total display area involved.
The developer may reduce the required minimum landscape strip for
design purposes of providing enlarged area landscaping. In such instance
the minimum landscape strip permitted shall be 3 feet and the percentage
of total area landscaped shall remain 10 percent.
6. Sloping Earth Banks
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
Areas in which grading has caused sloping earth banks shall be
landscaped and irrigated in a maimer to protect the soil from erosion.
The horizontal projected area of the sloping bank shall be included as
part of the required landscaping.
D. Wheel Stops and Concrete Curbs
In public display and customer areas where landscaping abuts the paved area, 6"
high concrete curbs and concrete bumper stops shall be provided.
E. Completion of Landscaping
All landscaping shall have been completed and approved by the Planning
DirectorPlanning Division before occupancy of the stmcture and conduct of
business is permitted.
F. Maintenance of Landscaping
All landscaping shall be maintained in the best of standards. Periodic inspections
shall be made as directed by the Planning Commission. Where repoits are made
for improving the maintenance of the landscaping, such con-ective work shall be
executed within 30 days from receipt of the report;
Maintenance standards to be observed shall include the following:
1. Lawn and ground covers - Trimmed and mowed
2. Weeds and Debris - To be removed
3. Health conditions - Plantings shall be maintained in a healthy and
growing condition with pruning, fertilization and cultivation a regular
part of the maintenance program.
4. Damaged Landscaping - Plantings damaged by storm and other acts of
nature or by vandalism shall be corrected as advised by the City of
Carlsbad within 30 days from advice of the City.
5. Irrigation System - Shall be kept in working condition.
G. Landscaping Materials and Details
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CAR COUNTRY CARLSBAD ORIGINAL SP 19 AREA
SPECIFIC PLAN 19 PART 2
Required landscaping shall consist of a designed combination of tiees, ground
cover and shmbbery. These materials shall be of limited selection to give
greater unity to the visual quality of the development and shall be selected for
concem of climate and maintenance.
In general, the landscape materials shall be based upon the following
requirements:
Street Trees—Not less than 24" Box spacing, 40 feet o.c. max.
Boundary Landscape Trees — Not less than 24" Box spacing 40 feet o.c.
max.
Parking Areas Trees — Not less than 2024" Box 1 tree per each 20 cars
displayed
Ground Cover — Designed for ftill coverage in a maximum of 6 months
Shmbbery — Not less than 1 gal size
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 190 PART 3
I. INTRODUCTION
A. Purpose
The purpose of this document is to establish development regulations for the
approximately 35-acre Car Country Expansion area. An overriding goal is to
uphold and surpass the high quality standards of the existing Car Country. At
buildout, the expansion area should complement and enhance the existing auto
park.
This document is incorporated as an amendment into Specific Plan 19 which
was adopted in January 1972. However, upon initial adoption the development
restrictions contained herein only govem the expansion area and do not apply to
the existing Car Country. The Car Country Expansion Area Amendment has
been written as a "self-self-contained" document which does not require
reference to the origined 1972 Specific Plan or subsequent revisions. The
original Specific Plan (SP-19) is contained in Part 2 of this document.
The Car Country Expansion Amendment implements but does not supersede the
General Plan, the Local Coastal Plan or the provisions of Title 21 of the
Carlsbad Municipal Code (CMC). This document shall constitute the zoning for
all land covered by this plan and no use or development inconsistent with this
plan shall be permitted.
B. Location
The Car Country Expansion area contains approximately 35 acres and is located
south of Cannon Road, east of the existing Car Country area, west of
Agricultural Preserve No. 76-1 and north of Palomar Airport Road. Figure 3-1
illustrates the location of the project within the region. The project site and
adjacent properties, including the original Car Country Auto Park, are illustrated
in Figure 3-2. The property located in the City of Carlsbad contains
approximately 35 acres and described as follows: "A portion of Lot H" of the
Rancho Agua Hedionda, Map 823 in the City of Carlsbad, County of San Diego,
State of Califomia.
C. General Plan and Zoning Designations
The site is designated by the City of Carlsbad's General Plan as Extensive
Regional Commercial (R). _These commercial areas are oriented to establishments
which sell large, low volume, high cost items such as automobiles. The adopted
zoning for the expansion area is C-2(Q). Both General Plan and zoning are
consistent with the designations for the original area included within Car
Country.
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19 PART 3
CityofOceanside
NORTH
Notts Scale
SPECIFIC PLAN 19C
CAR COUNTRY CARLSBAD
Figure 3-1
VICINITY MAP
CARLSBAD, CA k JACK HENTHORN & ASSOCIATES
3-2
SPEcmc PLAN 19C
CAR COUNTRY CARLSBAD
CARLSBAD, OA
EXPANSION AREA
k 1 ACK HtNTHOKN & ASSOO ATCS
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SPECIFIC PLAN 190 PART 3
D. General Development Concept
1. Land Use
The Car Country Expansion area will continue the land use pattem
established in the original auto park. Figure 3-3 illustrates the
Development Concept Plan. The primary use ofthe area will be retailing
of new and used motor vehicles.
2. Circulation
Primary access to the site will be from Car Country Drive which provides
access from Paseo Del Norte to Cannon Road.
E. General Provisions
1. Except as specifically stated in this plan, the requirements of the C-2
zone and all other applicable provisions of the zoning, subdivision,
grading and building codes (and any amendments thereto) of the City of
Carlsbad shall apply.
2. Where minor questions arise regarding interpretation of this Specific
Plan Amendment, the Planning DirectorCity Planner shall resolve them
in a manner consistent with the Municipal Code, adopted City plans and
City policy. Such decisions by the Planning DirectorCity Planner may be
appealed to the Planning Commission and City Council.
3. The Car Country Expansion has been approved under the express
condition that the applicant shall pay a Public Facilities Fee as required
by City Council Policy No. 17, dated July 28, 1987, on file with the City
Clerk and incorporated herein by reference and according to the
agreement executed by the applicant for payment of said fee.
4. This project shall comply with all conditions and mitigation required by
the Zone 3 Local Facilities Plan and any future amendments to that plan
made prior to issuance of building permits.
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INTERSTATE 5 NORTH
0 50100 200 400
SPECIFIC PLAN 19C
CAR COUNTRY CARLSBAD
Figure 3-3
SITE PLAN
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5. Unless found to be exempt, all development shall be required to obtain
approval of a Site Development Plan consistent with Section II.B of this
plan and in accordance with CMC Chapter 21.06. Prior to development
of any of the lots under this Specific Plan a Site Development Plan
pursuant to Chapter 21.06 of the Carlsbad Municipal Code shall be
submitted to the City of Carlsbad for a Planning Commission approval;
These The plans shall be evaluated in accordance with municipal
ordinances and policies in effect at the time said plans are before the
Planning Commissionappropriate decision-making authority.
6. Approval of this Specific Plan or approval and constmction of a part of
the development pursuant to this amendment shall not vest any rights in
the balance of the Specific Plan nor create any vested rights in the
approval of any subsequent development
7. All land and/or easements required by this Specific Plan for public streets
and public utility purposes shall be granted to the City of Carlsbad
without cost to the City and free of all liens and encumbrances, except as
otherwise conditioned by the Tentative Tract Map.
8. Approval of this plan does not constitute and guarantee individual
development within the Specific Plan Amendment area will be approved,
nor that the availability of public facilities and services will necessarily
coincide with any owner or developer's timetable for constmction
Availability of public services will be evaluated in the context of
subsequent individual approvals and the adopted Local Facilities
Management Plan for Zone 3.
9. Prior to development, a landscape and irrigation plan shall be approved
by the Parks and Recreation DirectorPlanning Division.
10. Car Country Drive shall be a single loaded street.
11. All proposed development shall comply with the grading and resource
preservation policies of the underlying Local Coastal Program.
12. Prior to issuance of building permits, the developer of any site shall be
required to obtain a Coastal Permit.
F. Amendments
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Amendments to this document may be initiated by an application to the Planning
DirectorCity Planner, subject to a recommendation of approval by the Planning
Commission and approval by the City Council. Amendments are also subiect to
review and approval of a Local Coastal Program Amendment by the Califomia
Coastal Commission.
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CAR COUNTRY CARLSBAD EXPANSION AREA
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II. DEVELOPMENT REVIEW PROCESS
A. Subdivision Process
Prior to any development there shall have been a final subdivision map for Car
Country Expansion in conformance with the State Subdivision Map Act and
Title 20 of the City of Carlsbad Municipal Code.
& Site Development Plan Requirement and Decision-Making Authoritv
€^B.
A Site Development Plan shall be required for all new development as noted
below.
1 • Exemptions
a. The following proiect types are exempt from the requirement for
a Minor Site Development Plan or Site Development Plan
provided that the City Planner determines that the project meets
all development standards and is consistent with all aspects of the
Car Countrv Specific Plan:
1) Any addition to an existing building that would result in
an increase of less than ten percent of the intemal floor
area of the existing building.
2) Constmction of new buildings that would result in an
increase of less than ten percent of the combined intemal
floor area of all existing buildings on tiie site.
3) Anv interior or exterior improvements that do not add
square footage (e.g. architectural fayade enhancements).
4) Modifications to outdoor lighting plans.
2. Minor Site Development Plan
The following proiect types require administrative approval of a Minor
Site Development Plan in accordance with CMC Chapter 21.06:
a. Any addition to an existing building that would result in an
increase of between ten and fifty percent of the intemal floor area
of the existing building.
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19C PART 3
b. Constmction of new buildings that would result in an increase of
between ten and fifty percent of the combined intemal floor area
of all existing buildings on the site.
3. Site Development Plan
The following proiect types require approval of a Site Development Plan
in accordance with CMC Chapter 21.06:
a. Any improvement to a building that would result in an increase of
more than fifty percent of the intemal floor areas of an existing
building.
b. Constmction of new buildings that would result in an increase of
more than fifty percent of the combined intemal floor area of all
existing buildings on the site.
c. Constmction of any new building(s) or permanent improvements
on a vacant lot.
C. Coastal Development Pemiit Requirement
Unless found to be exempt, all development shall be required to obtain approval
of a Coastal Development Permit in accordance with CMC Chapter 21.201 .Prief
to building permit issuance for any lot, the applicant or any successor is required
to obtain approval of a site development plan in accordance with Chapter 21.06
(Qualified Development Overlay Zone) of the Carlsbad Municipal Code.
The Planning Commission shall review the site development plan in accordance
with the General Plan, City Zoning Ordinance, this document and any other
applicable policies.—At the conclusion of a public hearing, the Planning
Commission shall approve, conditionally approve, or disapprove the site
development plan.
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CAR COUNTRY CARLSBAD EXPANSION AREA
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III. PROJECT DEVELOPMENT STANDARDS
This section sets forth development standards which shall apply to all lots within the
Car Country Expansion Specific Plan. New car sales is the principle allowed use of the
Car Country Expansion and is allowed on all lots. In addition to new car sales certain
other uses described in this section are allowed on Lots 2-3.
A. Permitted Uses
1. All Lots
a. Motor vehicle dealerships for the retail sales, leasing, renting and
servicing of new and used automobiles and other motor vehicles
such as recreational vehicles but whose primary activity is new
vehicle sales.
b. Auto rental and leasing (subject to approval of a Conditional Use
permitPennit)*
c. Used vehicle sales (subject to approval of a Conditional Use
Permit)*
d. Auto repair - foreign and domestic (subject to approval of a
Conditional Use Permit)*
e. Parking Stmctures for the storage of new cars, employee parking
and/or service bays.
* Subject to the finding that the use is associated with an existing or
proposed new auto dealership in Car Country, a finding that no
new auto dealerships are available at the time of approval and, a
condition that any time a new car dealership becomes available,
the uses identified in section III.A. 1 (b, c, and d) shall be abated
and/or modified so that the new auto dealership becomes the
primary use of the site.
2. Lots 2-3
a. All permitted uses cited in (1.) above.
b. Retail automotive parts sales and service including but not
limited to the following:
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CAR COUNTRY CARLSBAD EXPANSION AREA
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1) Tire sales and service
2) Muffler shops
3) Brake shops
4) Wheel alignment and suspension services
5) Tune-up and oil changing facilities
6) Transmission repair
7) Auto detailing and interior work
8) Auto accessories
9) Car wash (Dealership Only)
c. Auto rental and leasing.
d. Restaurant (subject to approval of a Conditional Use Permit).
e. A 1,080 square foot delicatessen located as shown in Exhibits 'A'-
'C of Planning Commission ResolutionNo. 3221.
B. Building Coverage
Building coverage for uses described in A.l.a above shall not exceed 25 percent.
Allowable total building coverage may be increased to 50% when a parking
stmcture is a part of a Site Development Plan.
C. Building Height
No building, excluding parking stmctures, shall exceed a height of thirty feet or
two stories.
Parking Stmctures - three stories and 35' maximum to top of roof deck, as
shown in Figure 3-4. Height protmsions up to 45' are allowed per CMC Section
21.46.020 oftho Carlsbad Municipal Code.
D. Architectural Design and Materials
The design of exterior building elements and fencing shall be compatible with
the existing style of Car Country, generally described as Spanish or
Mediterranean motifs. Special attention shall be given to the architectural
details of all west facing elevations to ensure that they are visually attractive
when viewed from 1-5 and Paseo Del Norte.
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SCALE \/a"'V-0"
PROPOSED PARKING STRUCTURE MAXIMUM MEIGtMT
3 LEVELS ABOVE (GROUND PARKING^
LUITM SCREENED ROOF TOP PARK[N<:3
SPEcmc PLAN 19C
CAR COUNTRY CARLSBAD
H O W A • I
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 190 PART 3
AU stmctures located in the Car Country area shall comply with the following
design standards:
1. Exterior walls shall incorporate design elements that are consistent with
the Spanish or Mediterranean architectural styles. Examples of these
elements include, but are not limited to, slump stone adobe, stucco,
arches, arcades, cornices, corbels, balustiades, fountains, and
door/window details. Altemative design elements and materials may be
incorporated into the architecture subject to the determination that the
elements are found to be consistent with the Spanish or Mediterranean
styles.
2. All buildings shall have an exterior color consistent with the Spanish and
Mediterranean architectural styles. The use of warm, muted earth tones
is required.
3. If a roof element is incorporated into the building design, the roof shall
include a mission clay barrel tile or S-tile design of terra cotta coloring
i.e. red El Camino blend, or Bemardo blend.
Irrespective of use, all lot improvements, with the exception of Lots 2 and 3,
shall be designed and constmcted in their entirety as new motor dealerships to
include both sales and service facilities as a contiguous whole.
E. Building Setbacks
1. Front Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
Parking stmctures shall be setback a minimum of fifty (50) feet
(including parking stmctures which include uses besides parking).
2. Side Yard Setbacks
Ten (10) feet minimum. Roof overhangs and unsupported architectural
devices may project six (6) feet into the setback.
3. Street Side Yard Setback
Twenty-five (25) feet minimum. Roof overhangs and other unsupported
architectural devices may project six (6) feet into the setback area.
Parking structures shall be setback a minimum of fifty (50) feet
(including parking stmctures which include uses besides parking).
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CAR COUNTRY CARLSBAD EXPANSION AREA
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4. RcM Yard Setback
Access rights to Cannon Road shall be relinquished for Lots 1-3. Along
Cannon Road a minimum rear yard setback of thirty-five (35) feet shall
be maintained for all buildings. A minimum twenty-five (25) foot
landscaped setback shall be maintained for all open parking or driveways
along Caimon Road. Any driveway within this setback shall be screened
from the street by a mixture of mounding and landscaping to the
satisfaction of the Planning DirectorCity Planner. Within the setback
along Cannon Road, display of the sale motor vehicles may be permitted
upon approval of the Planning DirectorCity Planner. See Figure 3-5 for
design detail.
F. Parking
The intent of this section is to provide sufficient parking areas on site such that
on-street parking will be minimized.
1. General Parking Standards for Motor Vehicle Dealerships
a. Sales - One space per 400 square feet of gross floor area. Gross
floor area includes all interior areas that are not specified below,
including but not limited to: interior display, reception areas,
private offices, and closing rooms.
20% of the required stalls shall be designated as customer
parking.
b. Repair - Four spaces per work bay for the first three bays. Two
spaces per bay for each bay in excess of three. Work bays shall
not count as parking spaces.
c. Parts -
Customer Parking: 1 space per 1,000 square feet of gross floor
area for auto parts.
Employee Parking: 1 space per 1,250 square feet of gross floor
area for auto parts.
d. Storage and Display (New and Used Vehicle Inventory) - On-site
storage of vehicles is permitted as long as it does not encroach into any
employee or customer designated parking spaces.
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PLAN
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SPECIHC PLAN 19C
CAR COUNTRY CARLSBAD
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LOTS l, 2 & 3 SCREENING FROM CANNON ROAD
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SPECIFIC PLAN 190
e.
PART 3
All other uses - such as parking as may be required by CMC
Section 21.44 of the Carlsbad Municipal Code for a specific use.
f All required customer and employee parking spaces shall be
striped and designated as such to the satisfaction of the Planning
DirectorCity Planner.
G. Parking Stmctures
Parking stmctures may be used for the storage of new cars, employee parking
and/or provide areas for sales, service, and/or parts. Design of the stmcture shall
be consistent with Sections C, D & E and complementary with existing
buildings on and off-site. All vehicles shall be screened from outside views by
the stmcture walls and/or landscaping.
Landscaping shall be provided to screen the stmcture from surrounding
properties and the 1-5 corridor.
H. Loading
Provisions for loading and unloading shall be provided as follows:
1. Loading areas shall not be allowed in front yard or side stieet setbacks.
2. Three off-site tmck tumouts shall be required along the easterly side of
Car Country Drive as illustrated in Figure 3-6.
3. In addition to the tmck tumouts, each dealer should provide for on-site
loading areas for parts and accessories, these shall be clearly shovra on
all Site dDevelopment pPlans.
Storage
Other than new and used vehicles held for sale to the public, no materials,
supplies, or equipment, shall be stored in any area on a site except inside closed
buildings or behind fencing as described in Section III.M.
Paging System
Outdoor sound systems for music and/or for paging shall be designed to noise
nuisance to adjoining properties and shall not impact adjacent neighborhoods.
Speakers shall be spaced to minimize sound levels and oriented away from
adjoining properties and shall not exceed a decibel level of 3 DB's over
ambient.
JHA\SP 19(1)
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SPECMC PLAN 19C
CAR COUNTRY CARLSBAD TURNOUT POCKET
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19O PART 3
noise level. Upon completion of constmction, the outdoor sound system shall be
tested for noise and where necessary it shall be adjusted to the satisfaction of the
Planning DirectorCity Planner.
K. Special Events Promotions
Special promotional events such as helium or hot-air balloons, large cranes and
similar promotional devices or activities which have a significant visual or noise
impact upon surrounding properties shall not be allowed.
L. Outdoor Lighting
The intent of this section is to achieve the following goals:
1. All display and security lighting for each dealership shall be designed for
uniformity.
2. Lighting shall be designed to minimize glare to surrounding properties
and distant neighborhoods.
All outdoor lighting fixtures and pole specifications with respect to
height, type, projected angle of light, material, colors and use, shall be
consistent with the existing Car Country. All lighting fixtures for display
areas of vehicle dealerships and general commercial lighting shall be
metallic vapor and quartz variety metal halide, induction lighting, or
other low-energy usage light fixture (no fluorescent arm type fixtures)as
allowed by the appropriate decision-making authority. Maximum
lumination for outdoor lighting shall be 100-foot candles. Additionally,
no lights shall be above a ninety (90) percent angle.
The number of poles shall be kept to a minimum where possible by
combining several luminairesries on a single pole. The pole height shall
not exceed a maximum of twenty (20) feet. Flood lamps mounted at
ground level for lighting cars is permissible if concealed and if the flood
lighting is not glaring or objectionable when viewed from adjacent
streets or properties. To reduce the projects off-site impacts, fifty (50)
percent of all outdoor lights shall be tumed off after 10 p.m. Each Site
dDevelopment pPlan shall include a detailed lighting plan.
Lighting for the roof level of parking stmctures shall be shall be limited
to the use of bollards or lighting attached to the parapet walls. Roof top
lighting shall not exceed the height of the parapet wall.
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M. Fencing and Screening
1. Prohibited Materials
Wire fencing and gates shall not be allowed.
2. Fencing and Gate Design
The design of fencing and gates shall be appropriate to and similar to the
Spanish or Mediterranean motifs required for the buildings. Materials
shall be masonry, stucco, wood, or other similar materials as permitted
by the Planning DirectorCity Planner.
3. Screening
On-site storage areas, loading areas and service bays shall be screened
from view from the outside by fencing.
Height of fence shall average 8 feet and be limited to maximum and
minimum heights of 9 feet and 7 feet respectively.
Parking stmctures shall be screened from view from the outside by a
combination of fencing and landscaping.
4. Fencing Setback
Fencing in the front yard and street sideyard setbacks shall not exceed
thirty (30) inches in height
N. Trash Collection
Trash receptacle areas shall be enclosed by a six-foot high masonry wall with
gates pursuant to City standards. Location of said receptacles shall be approved
by the Planning DirectorCity Planner. All enclosures shall be of similar colors
and/or materials to the project they serve and shall be designed to the satisfaction
of the Planning DirectorCity Planner.
O. Equipment and Roofs
1. All exterior equipment and appurtenances shall not be permitted on the
roof unless entirely enclosed.
2. All equipment screening shall be architecturally compatible with the
main building(s) on the site and shall enclose the equipment from the
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CAR COUNTRY CARLSBAD EXPANSION AREA
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view of adjoining properties to the east to the first ridge line and public
streets.
3. All pitched roofs shall be of material compatible with the building
exterior (tile, shingle, wood), or all flat roofs shall be screened or fiilly
enclosed by such material viewed from the first ridgeline east of Car
Country Expansion.
P. Utility Services
All utilities services shall be underground. Transformer or terminal equipment
shall be visually screened from view from streets and adjacent properties.
Q. Driveway Locations
Lots shown on Figure 3-3 shall have one driveway except Lots 3, 4, and 10. If
lots are merged, the development proposal shall attempt to reduce the number of
driveway locations to comply with the City's standard requiring a minimum of
300 feet between driveways. Precise driveway locations will be determined
during site plan review for each lot.
R. Grading
Grading shall be completed in one phase per an approved City of Carlsbad
grading plan.
S. Undeveloped Areas
Undeveloped areas/slopes shall be planted and maintained in a clean, neat and
orderly manner as required by Section 11.06.130 of the Carlsbad Grading
QrdinanceCMC Chapter 15.16 - Grading and Erosion Confrol. Undeveloped
lots shall not be used for the storage of automobiles unless a Conditional Use
Permit is processed pursuant to Section CMC Chapter 21.42 of the Carlsbad
Municipal Code.
T. Performance Standards
All motor vehicle dealerships and related automotive service facilities shall
comply with the following performance standards:
1. The maximum allowable exterior noise level of any use shall not exceed
sixty-five Ldn as measured at the property line. Where a stmcture is
occupied by more than one use, the noise level shall not be in excess of
45 Ldn as measured within the interior space of the neighboring
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establishment. Noise caused by motor vehicles traveling to and from the
site are exempt from standard.
2. All uses shall be operated so as not to emit matter causing unpleasant
odors which are perceptible to the average person while within or beyond
the lot containing such uses.
3. All uses shall be so operated so as not to generate vibration discemible
without instruments by the average person while on or beyond the lot
upon which the source is located or within an adjoining enclosed space if
more than one establishment occupies a stmcture. Vibration caused by
motor vehicles, and temporary constmction is exempted from this
standard.
4. All uses shall be operated so as not to produce humidity, heat, glare or
high-intensity illumination which is perceptible without instruments by
the average person while on or beyond the lot containing the use.
5. All uses shall meet the air-quality standards of the San Diego County Air
Quality Control Board (AQCB). In addition, all uses shall be operated so
as not to emit particulate matter or air contaminants which are readily
detectable without instruments by the average person while in the lot
containing such uses.
6. All discharge of industrial waste shall be in conformity with the
provisions of Chapter 13.16 of the Carlsbad Municipal Code. Businesses
which produce grease, oil or other toxins as a by-product of their
operation, shall provide on-site grease-traps to prevent these products
from entering the public drainage system. This information shall be
indicated on the sSite dDevelopment plans-Plan and shall be designed to
the satisfaction of the Carlsbad Fire Chief
U. Test Driving
Auto dealers shall provide to all sales and service employees a map which
designates areas for test driving. This map shall note that test driving in
residential areas shall be strictly prohibited. This map shall be approved by the
City EngineerTransportation Director and Planning DirectorCity Planner^ prior
to issuance of building permits.
V. Employee Eating Area
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Outdoor eating facilities for employees shall be provided consistent with CMC
Section 21.34.070 (3) ofthe Carlsbad Zoning Ordinance.
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IV. LANDSCAPE STANDARDS
The purpose of the Landscape Standards is to provide landscaping which is in harmony
with the existing Car Country and is appropriate to the Spanish or Mediterranean design
motifs.
A. Landscape Areas
1. Front Yard and Side Street Landscaping
A ten-foot landscaped area shall be constmcted along the public rights-
of-way for Car Country Drive and Auto Center Court. Said area shall
include a five-foot stiip in addition to the five-foot parkway width.
Along Cannon Road, a minimum twenty-five foot Landscape Area
consistent with Section III.E.3 of the Specific Plan shall be provided.
Maintenance programs for the Landscaped Area shall be subject to
approval of the Parks and Recreation DirectorPlanning Division.
2. Interior Landscaping
Landscaping in the interior of display parking areas shall be provided in
addition to the front yard landscaping strip. Such landscaping shall be in
accordance with good design practice and other requirements of this
Section.
3. Percentage Area Landscaping
Consistent with the existing auto park, five (5) percent of all on-site
paved areas exclusive of setback areas shall be landscaped. Design and
maintenance of landscaped areas shall be subject to approval by the
Parks and Recreation Director.
4. Sloping Earth Banks
Areas in which grading has caused sloping earth banks shall be
landscaped and irrigated in a manner to protect the soil from erosion.
B. Wheel Stops and Concrete Curbs
In public display and customer areas where landscaping abuts the paved area,
six-inch high concrete curbs and concrete bumper stops shall be provided.
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C. Maintenance of Landscaping
Maintenance standards to be observed shall include the following:
1. Lawn and ground covers shall be trimmed and mowed.
2. Weeds and debris shall be removed.
3. Plantings shall be maintained in a healthy and growing condition with
pruning, fertilization and cultivation a regular part of the maintenance
program.
4. The irrigation system shall be maintained in good working condition.
5. The developer of the Car Country Expansion shall enter into an
agreement with the property owner to the east of Car Country Drive to
ensure that the slopes created by the constmction of Car Country Drive
are properly landscaped and maintained. This agreement shall be
approved by the Planning DirectorCity Planner prior to final map
approval
D. Landscaping Materials and Design
Required landscaping shall consist of a designed combination of trees, ground
cover and shmbbery. These materials shall be of limited selection to give
greater unity to the visual quality of the development and shall be selected for
concem of climate and maintenance. The predominant species of trees within
the project shall be consistent with those species planted within the existing Car
Country. These species include: Eucalyptus Citriodora, Ficus Rubiginosa and
Cocos Plumosa.
In general the landscape materials shall be based on the following requirements:
1. Street Trees - not less than 24" box. Maximum spacing of 40' on-center.
2. Parking Area Trees - not less than 24" box. One tree is required per each
20 cars displayed.
3. Ground Cover - designed for fiill coverage in a maximum of six months.
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 190 PART 3
4. Shmbbery - not less than one gallon size.
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19O PART 3
V. ADDENDUM
Uses for Lots 2 & 3 per SDP 88-3 Exhibit "Y" dated 10/19/88
PROJECT SUMMARY
Uses
Permitted Uses
As per Specific Plan 19(c) retail automotive parts sales and service including
but not limited to the following:
1) Tire sales and service
2) Muffler shops
3) Brake shops
4) Wheel alignment and suspension services
5) Tune-up and oil changing facilities
6) Transmission repair
7) Auto detailing and interior work
8) Auto accessories
The following uses are specifically prohibited at the subject site:
1) Radiator repair shop
2) Battery rebuilding shop
3) Automobile painting shop
4) Body repair shop
5) Automobile frame straightening shop
6) Automobile towing operations
7) Automobile salvage shop
Conditional Uses
A restaurant is permitted at the proposed location subject to the provisions of Condition
#11 of Planning Commission Resolution 2776.
Site Use:
Site Area 161,520 SF (3.7 AC)
Building Coverage 20.8 %
Landscaping 31.5%
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CAR COUNTRY CARLSBAD EXPANSION AREA
SPECIFIC PLAN 19€ PART 3
Square Footage:
Building A Building B Total
Retail 7,200 600 7,800
Warehouse 2,440 600 3,040
Service Bays 38 Bays 12 Bays 50 Bays
Restaurant (not approved) 4500 4,500
Parking:
Required Provided
Retail (1:200) 39 39
Warehouse (1:1000) 4 4
Service Bays 106 106
Restaurant (not approved) 50 50
199 199
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CAR COUNTRY CARLSBAD COMPREHENSTVE SIGN Pfte^t^STANDARDs
SPECIFIC PLAN 19 PART 4
I. COMPREHENSIVE SIGN PROGRAMSTANDARDS
The purpose of this section is to establish the sign standards necessary to ensure
coordinated exposure and tenant identification within the Car Country Specific Plan area.
A primary consideration is preventing visual blight and traffic safety problems. Carlsbad
Municipal Code (CMC) Chapter 21.41 (Sign RegulationsOrdinance) shall apply except
as specifically stated in the following specific plan consolidated—sign
regularionsstandards. If there is a conflict between these specific plan sign standards and
those in CMC Chapter 21.41, the specific plan sign standards shall prevail.
A. Sign Permit Procedures
1. Permit
All signs within the Car Country Specific Plan area shall be subject to a
require a sign permit which shall be determined by the Planning
DirectorCity Planner (or designee) to be in compliance with the Specific
Plan and CMC Chapter 21.41, (CMC), except as otherwise defined in this
section.
2. Appeals
The decision of the Planning DirectorCity Planner may be appealed to the
Planning Commission pursuant to CMC Section 21.54.140. In a similar
manner, the decision ofthe Planning Commission may be appealed to the
City Council.
The appeal shall be filed with the secretary ofthe Planning Commission
(for Planning Commission appeals), or the City Clerk (for Council
appeals) within ten (10) calendar days ofthe decision. Appeals shall be
accompanied by a filing fee as specified in the City fee schedule-
Appeals Noticing
All appeals shall be noticed in accordance with CMC Section 21.54.060-el'
the zoning ordinance as it may be amended from time to time.
B. General Standards Permitted Signage
Signs permitted shall meet the following standards:
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CAR COUNTRY CARLSBAD COMPREHENSFV^ SIGN PROGRAMSTANDARDS
SPECIFIC PLAN 19 PART 4
1. Each lot will be permitted signage equal to two square feet per lineal foot
of building frontage.
2r. One frooatanding oign may bo placed on each lot provided tho oign aroa of
the froootanding sign ia included within tho aggregate aign area permitted
aa atatod in paragraph B.l. above
3^ >Jo portion of auoh oign ahall extend over or into tho public right of way
line, or be within fifteen feet ofany driveway or curb line.
A-. Monument oigno shall not o?coocd a height of eight foot.
#7 Frooatanding oigna ahall not occood tho height of any building w^hioh io
located on tho aamo aitc, and in no ovont ahall tho aigna bo ovor WnrXy fivo
foot high.
6T2. Within Car Countrv Plaza (Lots 2 & 3 of the Expansion Area), Ssigns for
uses other than motor vehicle dealerships on Lots 2 3 shall conform to the
sign regulations of the Carlsbad Municipal Code as it may be amended
from time to time.
?T3. All signs will be reviewed by the Planning DirectorCity Planner to ensure
compatibility and to protect the public interest.
All signs shall be oriented so that the primary view is from surface streets.
Interstate 5 shall not be considered a surface street.
9T5. Signs oriented to surface sfreets, but still visible from Interstate 5^ shall be
consistent in size, color and illumination with those of the exisiting auto
park.
\Qr=—Only ono frooatanding oign advcrtiaing tho entire car country dovclopmont,
may bo oriented to Intcratatc 5. Thio oign ohall bo a majcimum of 35 foot
high and 150 oquaro foot in ai'oa.
6. All signs shall be placed so as not to be detrimental to traffic safetv to the
satisfaction of the Traffic Engineer.
7. No portion of sueh-anv sign shall extend over or into the public right-of-
wav unless approved otherwise by the appropriate decision-maker.
8. All signs shall comply with the requirements of the Coastal Zone.
C. Franchise Signs
Januaiy 15, 2014 Strikethrough/Underline
CAR COUNTRY CARLSBAD COMPREHENSFVE SIGN PROGfey^STANDARPs
SPECIFIC PLAN 19 PART 4
1. One monument sign and one freestanding sign mav be placed on each lot
provided the sign area of the freestanding sien-is-signs are included within
the aggregate sign area permitted as stated in paragraph B. 1. above.
2. If more than one franchise is located on one lot, an additional freestanding
sign, wall or monument sign may be allowed.- Such signs shall meet the
following criteria:
Monument oigno ahall not oxoccd eight foot in height.
l,27_The aggregate sign area for the entire development shall not exceed the
All franchise signs on a lot (wall, fascia, awoiing, monument and
freestanding) shall be counted towards the aggregate sign area allowed fer
the development on that lot according to the provisions of Paragraph B.l.
above.
4. Monument signs shall not exceed eight feet in height.
5. Freestanding signs shall not exceed the height of anv building which is
located on the same site, and in no event shall the signs be over thirtv-five
feet high.
^. No portion of such sign shall extend over or into the public right-of-way,
or be within fifteen feet ofany driveway or curb line.
4-. The maximum sign area for any such sign shall not exceed fifty five
square feet.
^. The signs shall be oriented so tiiat the primary view is from surface streets.
Interstate 5 shall not be considered a surface street.
Direction Signs
h The maximum aggregate sign area of all entry/directional signs is 100
square feet plus 3 square feet per acre of property witiiin the development.
The maximum area for any individual sign is 150 square feet.
2^ A sign pemiit application shall be submitted for these signs.
3-^ Entry and directional signs shall be combined into one sign;
4T These signs shall be placed within the boundaries of the Car Countiy
Specific Plan.
5- ^: A unified design theme which is complimentary to the design of the
existing architecture shall be used.
6. Tho base of ontry/dircotional aigna ohould be landocapcd to provide an
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CAR COUNTRY CARLSBAD COMPREHENSIVE SIGN PROGRAMSTANDARDS
SPECIFIC PLAN 19 PART 4
attractive ootting, and ground definition of tho aigna.
7^ The appearance of the sign should be unified by a common design;
Subdued oign and lettering colors ohould bo uood conaiotont with tho
dooign thomo of tho center.
E. All oigno ohall comply with tho roquiromonta of tho Coaotal Zone.
¥-. All aigna ahall bo placed oo ao not to bo detrimental to fraffic oafoty to tho
oatiofaction of tho Traffic Engineer.
D, Signs on Dealerships ilmmediately aAdj acent to Interstate 5
Notwithstanding Section 21.N.()3Q, 10(A) and (B) and 21.il.QlQ (3)(B)
ofthe-Carlsbad MunieipaL€e4e,--the-fellewiHg-i^egulat4ons shall apply^
1. Dealers whose lots are immediately adjacent to Interstate 5 may have
wall mounted or fascia signs only, facing the freeway, subject to the
following requirements:
a. Such sSigns shall be wall-mounted or fascia signs only. Signs
perpendicular or at an angle to the building are prohibited.
b. Signs shall not exceed the height of the building on which it is
located. Roof mounted signs are prohibited.
c. Such sSigns shall not be larger than one square foot per linear foot
of frontage of the buildings facing Interstate 5. The area for these
signs is in addition to other signs permitted for the dealership and
shall not be used to calculate permitted sign area for other signs as
set forth in Section BJ, above.
d. The maximum height dimension of such signs shall not exceed
one--third of the height of the building elevation on which it is
placed.
2-. The procedure by which permits for ouch aignagc ohall bo obtained ia aot
forth in Soctiona A and E abovo.
E. On-Site Directional Signs
1. Each lot is permitted to have on-site directional signs. Such signs shall
meet the following criteria:
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CAR COUNTRY CARLSBAD COMPREHENSIVE SIGN PROGRj^tSTANDARPs
SPECIFIC PLAN 19 ~ PART 4
a. Signs may onlv contain non-commercial messages or directional
svmbols that are designed to guide or direct pedestrian or vehicular
fraffic to uses on the same site.
b. Signs shall be located to facilitate traffic intemal to the individual
dealerships located on that lot.
2. On-site directional sign standards:
a. The maximum number of on-site directional signs shall not exceed
three per driveway entrance.
b. Signs shall not be larger than six square feet per sign.
c. On-site directional signs shall not exceed six feet in height.
3. On-site directional signs shall not count towards the permitted aggregate
sign area as stated in Paragraph B. 1 above.
F. Car Country Identification Signs
1. Two types of identification signs, "Entry Monument Signs" and
"Wayfinding Signs" shall be permitted within the boundaries of the Car
Country Specific Plan for the purpose of identifying Car Country in
general and for guiding customers to the various dealerships within Car
Countrv.
2. The maximum aggregate sign area of all Car Country-Identification Signs
is 600 square feet.
3. The sign area of the Car Country identification signs shall not count
against the maximum aggregate sign area allowed for each lot by the
provisions of paragraph B.l above.
4. Entry Monument Signs
a. Up to six entry monument signs that specifically identify Car
Country as a whole may be allowed. Individual dealership
names/logos are not permitted on these signs.
b. The entrv monument signs shall be allowed at or near the primary
entrv points to Car Countrv at:
• Cannon Road/Paseo Del Norte
• Cannon Road/Car Country Drive
• Paseo Del Norte/Car Countrv Drive
• Cannon Road between Car Country Drive and Paseo Del Norte
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CAR COUNTRY CARLSBAD CoMPREHENsr^E SIGN PROGRAMSTANDARDS
SPECIFIC PLAN 19 PART 4
b. Signs mav be located on new or existing site/retaining walls or
thev mav be constmcted as freestanding monument signs.
c. Entrv monument signs shall not exceed eight feet in height.
d. The sign area for any individual entry monument sign shall not
exceed 60 square feet.
5. Wayfinding Signs
a. Up to four wayfinding signs mav be allowed for the purpose of
guiding customers to the various individual dealerships.
b. The wayfinding signs shall generally be allowed at secondary
intersections (Auto Center Court and Car Country Alley), mid-
block locations, or other appropriate locations as provided for in an
approved sign program.
c. Wayfinding signs shall not exceed 14 feet in height.
d. The sign area for anv individual wayfinding sign shall not exceed
60 square feet.
e. A unified letter height, color and font shall be used for directional
arrows and dealerships names. The "Car Country" identification
shall be incorporated into these signs.
6. The entrv monument and wayfinding signs shall be unified bv a conmion
design theme which is complementary to the Spanish/Mediterranean
architectural theme of the Car Country development. Subdued sign and
lettering colors should be used-consistent with the design theme of the
center.
7. The base of all identification signs shall be landscaped to provide an
attractive setting and ground definition to the signs.
8. An application for a sign program shall be submitted for all proposed Car
Countrv Identification Signs as a comprehensive package, rather than
individually. The sign program shall be approved bv the appropriate
decision-making authoritv.
G. Regional Commercial Sign
1 • -Onlv one freestedifigrregional commercial sign shall be permitted within
the Car Country Specific Plan Area. The primary purpose of the sign.
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\-is>
CAR COUNTRY CARLSBAD COMPREHENSH^ SIGN PROGRAMSTANDARDS
SPECIFIC PLAN 19 PART 4
which mav be oriented to Interstate 5. shall be to advertiseing tiie entire
eCar eCountrv development.
may bo oriented to Intcratatc 5.
2. This sign shall be-a-maximum of 35 feet hkhnot exceed 50 feet in height
and 150 square feet of static sign area.
3. The design ofthe regional commercial sign shall be complementary to the
Spanish/Mediterranean architectural theme of the Car Countv
development.
4. Digital Display Sign
a. A digital display sign mav be located on the regional commercial
sign subiect to the approval of a Conditional Use Permit by the
City Council.
b. The overall height of the regional commercial sign shall not exceed
65 feet and the digital display sign area shall not exceed 625 square
feet (25 ft. height x 25 ft. width). The design, the size ofthe digital
display area and the overall sign height shall be reviewed through
the CUP process.
c. The Conditional Use Permit will include detailed digital display
sign development standards. Specific operational details of the sign
(i.e.: the "dwell time", the time of transition between messages and
the brightness of the screen) will be decided through approval of
the Conditional Use Perniit by the Citv Council.
d. The digital display sign shall be designed so as not to create a
potentially significant safetv impact to motorists and other
highway users due to light and glare. At a maximum, tiie light
output shall not exceed the limits imposed under Califomia
Vehicle Code Section 21466.5 (Light Impairing Drivers Vision) or
the recommendations of the Outdoor Advertising Association of
America (OAAA), whichever is more restrictive. Light levels
emitted from the digital display sign shall be set to adjust, based on
ambient light conditions at any given time (i.e., night versus
daytime).
e. The Conditional Use Permit application shall include document-
ation that the digital display sign has been submitted to the Airport
Land Use Commission for an obstruction analysis by the FAA to
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CAR COUNTRY CARLSBAD COMPREHENSIVE SIGN PRe^ftAMgrANDARPs
SPECIFIC PLAN 19 PART 4
ensure that there are no conflicts with the height and size of the
sign or anv concems related to reception.
5. Coastal Development Permit
Anv Regional Commercial/Digital Display Sign proposal requires the
approval of a coastal development permit and must be consistent with all
applicable policies and requirements of the certified Local Coastal
Program.
The procedure bv which permits for such signage shall be obtained is set
forth in Sections A and E-B above, unless specified otherwise^
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EXHIBIT 6
Planning Commission Minutes January 15,2014 Page 5
3. SP 19(J)/LCPA 12-01 - CAR COUNTRY INITIATIVES 2 & 4 - Request for a
recommendation of approval for Specific Plan Amendment SP 19(J) and Local Coastal
Program Amendment LCPA 12-01 to 1) update the Car Country Comprehensive Sign
Program by modifying the existing sign standards and by adding provisions for a digital
display sign to address the unique needs of the automotive sales industry, and 2) to
streamline the permit and review process for minor improvements for property generally
located on the south side of Cannon Road, north and west of Car Country Drive, and east
of Interstate 5 within the Mello II Segment ofthe Local Coastal Program and Local Facilities
Management Zone 3. The City Planner has determined that the proposed Specific Plan
amendments are exempt from the provisions of CEQA, pursuant to CEQA Guidelines
Section 15061(b)(3).
Mr. Neu introduced Agenda Item 3 and stated Associate Planner Barbara Kennedy would make the staff
presentation.
Ms. Kennedy gave a brief presentation and stated she would be available to answer any questions.
Chairperson Black acknowledged receipt of 2 pieces of correspondence. One was an email opposing
digital signs, and the second was a letter from Caltrans.
Chairperson Black asked if there were any questions of staff.
Commissioner Segall asked about the way finding signs. Ms. Kennedy stated all the way finding signs will
include some type of Car Country Carlsbad identification at the top of the sign, and the font type and
directional arrows will be consistent. Commissioner Segall asked if the monument signs will also be uniform
in terms of style and design. Ms. Kennedy stated that the signs will also have a uniform style, will have a
consistent lettering, similar to the way finding signs around town for residential developments. She also
stated that franchise signs can be placed on the individual lots. Commissioner Segall inquired if the Car
Country Working Group is in agreement with the recommended changes. Ms. Kennedy stated yes.
Commissioner L'Heureux asked how tall the franchise signs can be. Ms. Kennedy stated that the franchise
signs cannot be any taller than the buildings on site. There is a 25' height limit on the west side of Paseo
Del Norte and a 35' height limit on the east side. Commissioner L'Heureux asked how many signs will be
allowed for those lots with multiple dealerships/franchises on a single lot. Ms. Kennedy stated there is
already a provision for those lots with multiple dealerships to be allowed one additional monument sign or
one additional franchise sign per dealership. The only change proposed is the additional monument or
additional franchise sign per lot. Commissioner L'Heureux asked for clarification regarding the digital sign
and static sign. Ms. Kennedy stated a static sign up to 50' would be allowed; however if a Conditional Use
Permit is approved that would allow the provision to include LED lighting onto that sign, the height limit
could be up to 65 feet.
Commissioner Anderson commented on the proposed 14 foot way finding signs and about what the height
limit is for the subdivision way finding signs. Ms. Kennedy stated those signs are approximately 8 feet.
Commissioner Anderson inquired about signs adjacent to the freeway. Ms. Kennedy stated those signs
cannot go above the facia ofthe building with the lettering to be no higher than 1/3 the height ofthe building.
The area for the signs is based on square feet per lineal foot of building frontage. Commissioner
Anderson asked if the temporary signs and banners in Car Country Carlsbad are allowed under the current
ordinance. Ms. Kennedy stated that if it is a temporary banner while a dealership is waiting for a permanent
sign, it would be allowed. Mr. Neu added that the temporary signs are allowed while a permanent sign is
pending. They are not intended to be there for various types of sales or on a permanent basis.
Commissioner Anderson asked if the large banners are allowed that are currently being displayed at some
dealerships. Mr. Neu stated no.
Commissioner Schumacher inquired about the reasoning for the 50' static sign versus a 65' digital sign.
Mr. Kennedy explained that a 50' sign was what was originally recommended by the Car Country Working
Group. She also commented that if the digital sign component does not get approved by the Coastal
Commission, there is at least an opportunity to increase the size of the existing sign to 50 feet.
Commissioner Schumacher asked how staff evaluated what a 65 foot sign would look like in terms of
massing and visual impacts. Ms. Kennedy stated staff had the applicant do a visual analysis.
Planning Commission Minutes January 15,2014 Page 6
Commissioner Scully asked the height of the current sign. Ms. Kennedy stated 35 feet. Commissioner
Scully asked for clarification regarding the recommendations received from Caltrans. Ms. Kennedy stated
that Caltrans recommends the sign be no more than 60 feet in length, not height.
Commissioner Segall also asked for clarification regarding the current sign. Ms. Kennedy stated the current
static sign is 35 feet but could be up to 50 feet with a building permit if the proposed amendment is approved.
Chairperson Black asked if there were any further questions of staff. Seeing none, he asked if the applicant
wished to make a presentation.
Rod Wilson, EMI Sign Company, 4737 West 156th Street, Lawndale, gave a detailed presentation and
stated he would be available to answer any questions. John Muse, 8685 Merced Circle, Huntington Beach,
gave a presentation regarding digital sign illumination.
Chairperson Black asked if there were any questions of the applicant.
Commissioner Segall asked if the proposed placement of the new sign would be as where it was depicted
in the presentation. Mr. Wilson stated yes.
Commissioner Schumacher asked if there are any examples of the monument or way finding signs. Mr.
Wilson stated no as he was hired strictly for the digital sign.
Commissioner Scully inquired about the sight line on the freeway. Mr. Wilson stated drivers would be able
to see the sign at 14 mile away. He stated that because ofthe median landscaping, the southbound traffic
currently does not see the auto plaza sign.
Commissioner L'Heureux asked if Caltrans would trim the landscaping in the median. Mr. Wilson deferred
the question to Mr. Paynter.
Commissioner Segall asked about the technology being used for the LEDs. Mr. Wilson stated it is not their
intent to use white background displays.
Commissioner Anderson asked for clarification regarding the data for the increase in sales based on the
signage. Mr. Wilson stated that based on the installation of digital signs, they have noticed an increase in
sales. The data comes from their tracking information as well as the various cities' sales tax tracking.
Commissioner Schumacher asked how they are able to determine if the increase in sales was based solely
on the installation of a digital sign versus, for example, a better economy. Mr. Wilson stated that prior to
2008 when the economy soured, there were many factual increases. From 2008 until now, Mr. Wilson
stated that the increase in sales will be more on the higher side because of the economy picking up.
JP Paynter, 7201 Tanager Drive, Carlsbad, general manager of Hoehn Acura and representing Hoehn
Motors. He also serves as Chairperson of the Car Country Working Group. Mr. Paynter gave a brief
presentation and stated he would be available to answer any questions.
Commissioner L'Heureux asked if Caltrans would trim the median landscaping. Mr. Paynter stated those
bushes have been trimmed many times however they grow quite quickly. Mr. Paynter further stated that
even if the freeway is widened, drivers on the southside of the freeway would not see the sign until right
before they approach it. Commissioner L'Heureux asked if they did any analysis on a larger static sign but
in a different location than the current sign. Mr. Paynter stated they did a road analysis of all the auto malls
in southern California and there are no static signs in any of the auto malls in southern California. Every
single auto mall has an LED sign most of which are much higher than this proposed sign. Commissioner
L'Heureux asked Mr. Paynter to respond to the issue about temporary banners or signs currently within Car
Country. Commissioner L'Heureux commented that he does not feel the dealers have done a good job for
themselves with the buildings that front the freeway as many of them look very tacky with auto carriers with
cars on them. He stated that it just does not look inviting. Commissioner L'Heureux further commented
that adding a digital sign or relocating the static sign will not affect those issues at all as he feels those
issues are more of an internal problem. Commissioner L'Heureux stated that he believes there is a huge
illegal sign and they should be embarrassed by it. Mr. Paynter stated that he was not sure what sign
Commissioner L'Heureux as referring to but he would look into it.
Planning Commission Minutes January 15,2014 Page 7
Commissioner Anderson commented that there is a large temporary sign in front of Hoehn with multiple
dealers listed on it as well as one at the Ford dealer that has been there for many years.
Commissioner Schumacher commented that the current signage is definitely antiquated, and the curb
appeal of the buildings along the freeway is also tacky. He asked if there is any interest among the car
dealers in sprucing up the area beyond the proposed new signage. Mr. Paynter commented that one of
the issues they brought fonvard to the city was regarding safety along Paseo Del Norte. Bike lanes have
since been installed and the fire lanes have been extended at the driveways. Mr. Paynter stated that the
median along Paseo Del Norte is owned by the city so the maintenance of the trees and plants in those
medians is the responsibility of the city.
Commissioner Scully asked, aside from the digital sign, how the various additional signage will help the
existing businesses. Mr. Paynter commented that he believes signage, such as way finding or directional,
has never existed in Car Country. He further commented that the auto group was approached by City
Council to find out what steps could be taken to help improve the business in Car Country. Mr. Paynter
stated that if a person is familiar with Car Country and the dealers available at the auto mall, it would be
difficult to understand the need for signage. Commissioner Scully commented that citizens now have the
technological abilities with GPS devices, computers and cell phones to find the auto dealers very easily.
She stated that when she is in the market to purchase a new car, the first stop is always Car Country;
however, she has not purchased a vehicle there and it is not due to the fact that she cannot find it.
Commissioner Scully stated she is concerned about the so-called increase in sales due to digital signs
because she does not visualize it as being the only reason the sales are down at Car Country. She stated
that if customers want to buy a car, the customers are online constantly and will find the dealers.
Commissioner Scully commented that she is having a difficult time comprehending that the sales will
increase based solely on a digital sign. Mr. Paynter stated that Car Country Carlsbad is the only auto center
in all of southern California with a stationary sign. He stated that the increase in the sales of cars will be
impacted by a new sign. Mr. Paynter stated that the sign is important to the auto mall and it is important to
the city.
Commissioner Anderson commented that the outlet stores and the restaurants nearby are always busy and
they do not have any digital signs on the freeway. People go to those sites because they like the product
offered, they like the buildings and the environment Commissioner Anderson also commented that the
environment and the overall experience people will have is more important than the signage. She further
commented that she can very clearly see the current sign from the southbound side of the freeway. Mr.
Paynter stated that when they presented the information to the City Council, they received a 5-0 vote in
favor of the digital sign. Commissioner Anderson asked if the City Council agreed to fix the median
landscaping on Paseo Del Norte. Mr. Paynter stated the Council did not address that issue. Mr. Wilson
added that a static sign, by itself, has a readership when it is first installed along a freeway of 80% - 82%.
After about 6 months the readership drops to 15%. Research has been done and proven. When a digital
sign is first installed along a freeway with constantly changing images, the readership holds at 82%. Mr.
Wilson stated that is why the digital sign works. The readership for a new static sign will fall off and those
7.5 million people per month that drive by will no longer see it as it will become a part ofthe landscape.
Chris Baker, owner and operator of the Baker Auto Group in Car Country Carlsbad, 5365 Car Country
Drive, Carlsbad, gave a brief presentation and stated he would be available to answer any questions.
Commissioner L'Heureux asked why it has taken so long for the dealerships to move fonward with the
request for a new, updated sign. Mr. Baker stated that the city has recently become more supportive ofthe
businesses in the city.
Chairperson Black commented that there are many other businesses along the freeway that do not have a
digital sign. If the Planning Commission concludes that this proposal is permissible, it could set a
precedence for those other businesses to want a similar sign. He asked how Mr. Baker feels about the
possibility of setting such a precedence. Mr. Baker stated that while he is not familiar with being on a
Planning Commission or a City Council, he does know that Car Country is the largest source of sales tax
revenue for the city, therefore they should be first in line when looking for marketing support. However if
you look at the various businesses along the freeway, there are not many, if any, that lend themselves to
freeway or digital signage. Mr. Baker also pointed out that the recently updated sign ordinance does limit
the number of digital signage allowed in the city. He feels that if any business deserves the support of a
digital sign it would be the largest contributor to the sales tax base.
ISO
Planning Commission Minutes January 15,2014 Page 8
Chairperson Black asked if there were any further questions of the applicant. Seeing none, he asked if
there were any members of the audience who wished to speak on Agenda Item 3. Seeing none.
Chairperson Black opened and closed public testimony.
DISCUSSION
Commissioner Segall stated he supports the recommendations from staff. He feels the Commission will
have an opportunity in the future when an application is submitted for a CUP for the sign to see what is
actually proposed.
Commissioner Schumacher stated he can also support the changes and recommendations from staff, and
he looks forward to seeing the proposed sign at a future date. He feels that there is some sprucing up of
the auto park that would help matters.
Commissioner Anderson commented that she agrees with Commissioner Schumacher in regard to
updating Car Country. She cannot support the digital sign at 65 feet, and she cannot support Carlsbad
being the first city to step into the arena of digital signs. Commissioner Anderson stated she could support
a larger static sign up to 50 feet. She commented that she can support the other signage changes.
Commissioner L'Heureux thanked Car Country and the city for working together on this proposal. He stated
he is supportive of the changes for Initiative No. 4. He does not feel he has enough information regarding
the proposed changes in Initiative No. 2. He would like to see the motion split to approve each initiative
individually. He agrees the current static sign is inadequate and stated that the real issue with the current
sign is the southbound traffic and the landscaping along the east side. Commissioner L'Heureux feels the
current sign is in the wrong place and should be moved from that location. He is not in favor of digital signs
as they do not maintain the character of this community. Another concern Commissioner L'Heureux has
with the digital sign is that seeing a picture of a car does not necessarily tell a person what type of car it is
or what other types of cars are available at Car Country. He does not think a digital sign would make that
big of a difference.
Commissioner Scully commented that she agrees with separating the two initiatives. She stated that she
agrees that the current sign needs to be updated and possibly moved to a different location. She
commented that there are lots of other options to help update Car Country, such as upgrading some of the
buildings. There are a few dealerships that just are not attractive. Sales staff and sales training all have to
do with what is going on in the dealerships. Commissioner Scully stated that the dealerships have been
successful for many, many years without a digital sign. She further stated that moving the static sign to a
different location would help, but she would like to see something smaller than 65 feet for the static or digital
sign. Commissioner Scully stated she cannot support the digital sign but can support the other signage
modifications.
Chairperson Black stated he is also on the fence regarding the digital sign. He feels allowing a digital sign
would be setting a precedence.
The Commission discussed the need to separate the motion into 3 separate motions: one for the digital
sign, one for all the other signage, and one for the minor updates in Initiative No. 4. Commissioners
L'Heureux and Schumacher added that they would like to see more information and renderings of the
proposed way finding signs and monument signs.
Commissioner Segall asked City Attorney Jane Mobaldi to clarify how the Commission, which serves at the
pleasure of the Council, can vote contrary to the Council after they have already voted unanimously to
approve digital signs. Ms. Mobaldi stated that the Planning Commission functions independently of the
Council. The Commission is here to give their best recommendation, not necessarily a rubber stamp of
what the Council wants. She stated the Commission is entitled at this stage to vote against digital signs if
the Commission feels it is not appropriate in the Car Country Specific Plan.
Commissioner Scully commented that Council approved digital signs but did not approve the height of any
signs. Ms. Mobaldi stated that the Council approved conceptually that digital signs could be allowed in
locations meeting certain criteria. The Commission is now looking at the Car Country Specific Plan which
would take precedence over the sign ordinance since it is specifically for Car Country. The Commission
does not have to say that a digital sign is appropriate in this situation. Ms. Mobaldi added that the City
Planning Commission Minutes January 15,2014 Page 9
Council gave the Planning Commission the leeway to do allow a digital sign, but the Commission does not
have recommend it.
Commissioner Segall stated that the Commission could conceivably approve the concept of the sign being
up to 65 feet. However, the Car Country Working Group would have to return to the Commission at some
point, if the digital sign is approved, for a CUP and the Commission will review exactly what is proposed.
Commissioner Segall added that the Commission would then have the ability to make a decision on a
product rather than an idea as it is at tonight's meeting. Ms. Mobaldi stated that Commissioner Segall is
correct in that the Car Country Working Group would have to apply for a CUP and the Commission could
then deny the request for a digital sign altogether. The Commission could also not approve the digital sign
as proposed and place appropriate conditions on the permit to make it compatible. Ms. Mobaldi stated she
agrees with a Commissioner's earlier statement that once the Commission allows a digital sign in the
Specific Plan, then the Commission is opening the door for an applicant to propose a digital sign by CUP
with only the particulars remaining to be approved.
Commissioner Schumacher asked if only the digital sign that requires a CUP. Ms. Mobaldi stated that was
correct and the City Council would be the final decision making body.
Commissioner Segall suggested that the Commission approve Initiative No. 4 tonight and continue Initiative
No. 2 in order to get more information on both digital signs and the other signage. Mr. Neu commented
that for all practical purposes this is one amendment. If the Commission were to separate the initiatives as
suggested, staff would most likely put Initiative No. 4 on hold until a decision was reached on Initiative No.
2. If the Commission's concern is wanting information on the sign portions of the amendment, staff would
request that the Commission vote to continue the entire item and provide specific details to staff regarding
the information needed that would help the Commission in their decision-making.
Commissioner Anderson commented that there has not been any opposition to the monument signs at
each dealer and the onsite directional signs and asked if there would be any benefit to approving those
items. Mr. Neu stated that none of the changes could be effective until the City Council acts on it as well
as the Coastal Commission. One of the challenges with this specific plan is that it has never been rich in
graphics in terms of what was in the plan from its initial creation. Staff did not create drawings of what
these proposed signs might look like or even visual simulations. If the Commission is interested in
simulations on those other signs, the City would have to get funding authority to hire a company to prepare
those. Commissioner L'Heureux commented that he was looking for something that could be done in-
house to give the Commission a rough idea of, as a concept only, what the proposed monument and way
finding signs might look like. Mr. Neu stated that what could be done, which would not take an incredible
amount of effort, would be for staff to apply the proposed standards with the number of lots and proposed
dealerships, and conceptually prepare line drawings indicating where some of the signs might be and give
an idea as to the size of the signs. Commissioner L'Heureux stated that line drawings would be sufficient.
Commissioner Schumacher agreed and added that the dimensions of those signs would be helpful. Ms.
Kennedy reminded the Commission that the way the proposal is currently written there would only be 4 of
the 14 foot high way finding signs and up to 6 of the monument signs that would identify Car Country.
Those signs would require a comprehensive sign program that would take a look at the detail of those
signs, the locations, what the actual height and width is as well as the design and the font. Typically the
sign program would be an administrative review by the City Planner. If that is not satisfactory with the
Commission, language could be added to the Specific Plan requiring the sign program to come before the
Commission for their consideration. The details for the proposed signs could happen next year or it could
happen 5 years from now.
Commissioner Segall commented that the Commission just went through the Land Use Decision Making
revisions and the idea was to push some of the decision-making authority down to the City Planner. He
stated that he is not in favor of having any of the sign program return to the Commission as he feels the
staff is capable and competent to handle those decisions. He further stated that is why he is in favor of the
staff report and staffs recommendation because there is still a review process at a later date.
Commissioner L'Heureux stated that after listening to the comments from Mr. Neu in that this proposal is
an integrated project, he feels that his original suggestion of separating the motion will be very impractical.
He agrees that the Commission needs to trust staff to do the right thing. Commissioner L'Heureux
suggested that the Commission modify the motion to approve everything except the digital sign.
Planning Commission Minutes January 15,2014 Page 10
Commissioner Anderson asked if a 50 foot static sign would be allowed if the provision for a digital sign is
removed from the motion. Ms. Mobaldi stated yes that a static sign of up to 50 feet would be allowed.
Commissioner Scully stated that she could support a digital sign of up to 50 feet in height.
MOTION
ACTION: Motion by Commissioner L'Heureux and duly seconded, that the Planning
Commission adopt Planning Commission Resolutions No. 7031 and 7032
recommending approval of Specific Plan Amendment SP 19(J) and Local Coastal
Program Amendment LCPA 12-01 based on the findings and subject to the
conditions contained therein except the provision for a digital sign.
DISCUSSION
Commissioner Segall stated that he will not support the motion as he feels Car Country is the biggest
revenue generator in the community. The auto dealers feel there is a need for a digital sign, the City Council
has given their support of a digital sign. He does not blanketly support digital signs and he would like to
see what the proposed sign will look like.
VOTE: 5-1
AYES: Chairperson Black, Commissioner Anderson, Commissioner L'Heureux,
Commissioner Schumacher, and Commissioner Scully
NOES: Commissioner Segall
ABSENT: Commissioner Siekmann
ABSTAIN: None
Chairperson Black closed the public hearing on Agenda Item 3, asked Mr. Neu to introduce the next item
and opened the public hearing on Agenda Item 4.
4. ZCA 13-02/LCPA 13-03 - DWELLING DEFINITIONS — A request for a recommendation
of approval of a Zone Code Amendment and Local Coastal Program Amendment to amend
the city's Zoning Ordinance to improve the definitions of 'dwelling unit' and 'kitchen' and
add a definition of 'wet bar.' The proposed amendments are exempt from environmental
review pursuant to CEQA Section 15061(B).
Mr. Neu introduced Agenda Item 4 and stated Associate Planner Kevin Pointer would make the staff
presentation.
Mr. Pointer gave a brief presentation and stated he would be available to answer any questions. Mr. Pointer
also pointed out that the errata sheet has been revised and read the new proposed wording into the record.
Chairperson Black acknowledged receipt of an errata sheet for the item.
Commissioner Anderson asked about the limitation of 6 lineal feet of countertop for a wet bar. Mr. Pointer
indicated that the city currently does not have any regulations or definitions regarding wet bars. Staff did
not prepare any analysis on wet bars and what a typical length of cabinetry or counter space is; however
staff feels 6 feet would be sufficient to accommodate a wet bar. If the Planning Commission felt that the
proposed 6 lineal feet is not sufficient, staff is open to suggestions. Commissioner Anderson asked if staff
does in fact feel that a limitation is necessary. Mr. Pointer stated that staff feels that indeed a limitation is
necessary. The Commission can consider a different recommendation if they feel otherwise. Mr. Pointer
further commented that staff does feel a limitation is necessary in order to enforce the city's regulations to
determine when project proposals are crossing the line between a wet bar versus a full kitchen which would
then trigger the determination that the portion of the residential development is not being utilized solely with
the purpose of having a wet bar. Commissioner Anderson commented that it is tricky because some larger
homes might have a large wet bar that is bigger than a kitchen in someone else's smaller home.
EXHIBIT 7
City of Carlsbad
City of Carlsbad City Council JAN 2 3 2014
1200 Carlsbad Village Drive
Carlsbad, CA 92008 Planning Division
January 22"^ 2014
RE: Appeal of Planning Commission Decision made on January 15'^ 2014 regarding Carlsbad
Car Country
Honorable Mayor of Carlsbad and City Council Members,
The Car Country dealers and Task Force members attended a "Public Hearing" at the Planning
Commission meeting on Jan. 15'^ 2014 to address the need for changes to the Car Country
Specific Plan; an amendment which was being recommended by the City of Carlsbad. We were
attending to speak in support ofthe changes being recommended.
I must say we were amazed that not one single Carlsbad resident appeared to voice any
displeasure to the proposed changes, nor any dissatisfaction with our proposed new digital
freeway sign. This was after the public hearing was published in local papers and notices being
sent out to all residents. The only objection was from members of the Planning Commission.
This letter is to formally request the City Council override the decision made by the Planning
Commission on 1/15/14 to remove the allowance for a led digital freeway sign from the Car
Country Specific Plan Amendment. While we applaud their decision to approve all other
proposed changes to the Specific Plan Amendment, we respectfully request that our appeal be
strongly mentioned in the staff report to be written for the upcoming City Council meeting; along
with an inclusion of a copy of this letter.
We realize there are many factors leading to the reduction in business today. There are things
we can control and do to improve our position and others factors we have no control over.
Even with a decrease in business these past few years, the individual Car Country dealers have
continued to invest in their family owned businesses, putting many millions of dollars into
building new dealerships, and upgrading their existing facilities and properties in Carlsbad.
As you know. Car Country had recently received a unanimous City Council vote to allow a
digital freeway sign. A new led digital sign is designed to keep Car Country competitive in the
Southern California market, stay current with marketing technology, aid in increasing auto sales
in Car Country and designed to increase sales tax revenues by as much as 12% to 16%.
Please advise us as soon as possible as to when our appeal can be scheduled in front ofthe
Carlsbad City Council.
Respectfully submitted,
Car Country Carlsbad Dealer Association
16H
Kevin and Patricia Brown
2716 Norma Street
Oceanside, CA 92056
Honorable Mayor and City Council Members:
My name is Kevin Brown and I live in Oceanside. I have lived there since 1988.1 am also here
on behalf of Scenic San Diego which is an affiliate of Scenic America. Both organizations
advocate for scenic beautification and against sign proliferation.
I want to register my opposition and that of Scenic San Diego's in regards to the large digital
sign being proposed for Car Country Carlsbad along 1-5. This project is inconsistent with traftic
and safety concerns, the aesthetic values ofthe community and many other issues I will
highlight.
At the moment there is a proposal for the Ocean's Eleven Casino sign in Oceanside to be
changed from a static pylon sign to one with digital displays. This is very similar to the situation
with the Car Country sign. But the proposed Car Country sign is much more massive at 65 feet
high verses the proposed Oceans Elevens sign at 38 feet. Also, the Car Country digital face is
more than twice the square footage at 625 square feet vs. 264 square feet for the Ocean's
Eleven Sign.
So far, there have been over 95 recorded negative comments submitted to the City of
Oceanside regarding the Ocean's Eleven sign. They come from residents of Oceanside and also
surrounding communities. The following groups have also expressed strong opposition to this
project:
Scenic America
Scenic San Diego
The Sierra Club of San Diego
South Vista Communities
The Oceanside Coastal Neighborhood Association
The Borrego Dark Skies Association
The Car Country sign would attract similar opposition if more people knew about it. For this
reason you should continue this matter and permit time for a full public airing of this proposal.
The Agenda report on this item states the City Planner determined that the proposed Speciflc
Plan amendments that would allow the Car Country digital sign are exempt from the provisions
of CEQA, pursuant to CEQA Guidelines Section 15061(b)(3) (General Rule), where it can be seen
with certainty that there is no possibility that the activity in question may have a significant
effect on the environment.
This claimed exemption is completely unfounded. Digital signs proposed in other communities
in San Diego County, including Vista and Oceanside, required environmental review. Indeed,
Vista abandoned its digital sign program after receiving scathing criticism of its initial
environmental review ofthe proposal.
How and why is this sign any different, especially when it is nearly three times as big as the
Oceans 11 sign? The City Planner's determination is vulnerable to costly legal challenge for the
City. It is prudent that you table this matter until an environmental review of this project can
be completed and circulated for public review.
Among the many negative effects on the community threatened by the Car Country sign that
must be studied are the following:
The potential effects on traffic safety along 1-5 and surrounding roadways
The effects of light and glare produced by digital billboards
The effects of aesthetics and visual character on the surrounding area and community
Lack of ANY environmental review ofthe Car Country sign, which is required to determine the
environmental effects of this sign, including on wildlife such as migrating birds that can be
drawn off course by nighttime illumination.
The effects on views of scenic vistas, night skies and sky glow
The effects of Greenhouse emissions and energy consumption
All of these issues require more study to determine the true impact and effects of this project.
In addition, you should seriously weigh the fact the proposed amended specific plan threatens
to invalidate significant land use plans, policies and regulations because it relies on a
constitutionally suspect loophole in Carlsbad's sign regulations. The City premises its sign
restrictions on judicially recognized public policy interests including aesthetics and traffic safety,
as stated in Carlsbad Municipal Code section 21.41.005 et. seq.
But the proposed amendments to the Car Country Specific Plan amount to an unwarranted
exception to the City's otherwise complete ban on such signs, with no valid constitutional basis.
Irrational exceptions to a government law put a jurisdiction's entire sign regulatory scheme at
risk of being found legally invalid. This means approving the Car Country Specific Plan
amendments before you tonight invites lawsuits from other property owners who will seek to
erect on-premise and off-premise digital signs on their own properties, challenging the validity
of other provisions in the City's sign law that purport to prohibit this. Indeed, the UT has
reported Westfield mall wants a large digital sign on its property, which would begin the
domino effect of degradation of Carlsbad's aesthetic and traffic safety values.
It is seriously doubtful the loopholes the City inserted into its sign law to permit digital signs
could withstand a lawsuit based on First Amendment constitutional rights. Courts have
interpreted the First Amendment to require that exceptions to a City's sign ordinance further
an interest stronger and more important than the interest underlying its current law. See for
example, Get Outdoors II, LLC v. City of San Diego, 381 F. Supp. 2d 1250 (S.D. Cal. 2005)
(affirmed on appeal, 506 F.3d 886 (9*^ Cir. 2007)) and Metromedia Inc. v. City of San Diego, 453
U.S. 490 (1981). The important public policy interests Carlsbad cites in its sign law are
aesthetics and traffic safety. ^ Yet there is no discussion whatsoever in the Agenda report of
any important interest being furthered by allowing the first digital sign in the City's history.
Nor is there any interest that can qualify as advancing a value stronger than the City's overall.
City-wide interest in traffic safety and aesthetics, which has allowed its sign law to withstand
legal challenges for decades. Although the digital sign loopholes are likely unconstitutional, the
City has never before allowed a project under them. Consequently there has been no issue on
which another property owner could challenge these new provisions. Permitting the flrst
project underthis legally suspect loophole invites litigation that could result in a wholesale
dismantling of Carlsbad's sign restrictions and the associated invalidation of signiflcant land use
plans, policies and regulations, with huge consequences for aesthetic and traffic safety
concerns.
Your own Planning Commission voted against the digital sign, as noted in the Agenda report.
Several Commissioners indicated a digital sign would not be appropriate for the community and
would set an undesirable precedent. You should respect the input of this group of volunteer
public servants and order more study before taking final action on this proposal.
Finally, pending right now in the US District Court of Columbia is a lawsuit by Scenic America
against The United States Department of Transportation to determine whether digital
billboards violate the Highway Beautification Act. That case is Scenic America v. Department of
^ Carlsbad Municipal Code section 21.41.005 et. seq.
3
Transportation, U.S. District Court for the District of Columbia, Case l:13-cv-00093. Filed
1/23/13. Preliminary rulings in the case indicate the court is likely to hold that such signs do
violate federal law and state and federal highway agreements. Consequenfly, it would be
irresponsible and premature for the city of Carlsbad to move forward with approving this sign
before the outcome of that case is known.
Thank you.
Kevin Brown and Scenic San Diego
From:
Sent:
To:
Subject:
Council Internet Email
Monday, IVIarch 24, 2014 10:35 AM
Morgen Fry
FW: Car Country Sign
All Receive - Agenda Item # iS
For the Information of the:
CITY COUNCIL .
ACM_1_CA_^CC
Date J^City Manager"")^
From: Crystal Harris [ma{lto:cjharrispretzer(g)yahoo.com]
Sent: Monday, March 24, 2014 8:37 AM
To: PAULA NISWANDER
Cc: Council Internet Email; Lorraine Wood
Subject: Re: Car Country Sign
I completely concur!
Crystal J. Harris
www.CrvstalJHarris.com
Mobile: 760-402-9447
Twitter: @cjharrispretzer
On Mar 24, 2014, at 7:39 AM, PAULA NISWANDER <paulaniswander@^m.n r.nni> wrote:
I understand that the council will be discussing the Car Country sign on Tuesday
I feel the current sign is visible from the 5 and perfectly adequate. A larger bill board type sign
will be a tacky eyesore and a waste of taxpayer money. I know that car country brings lots of
revenue to Carlsbad but a large sign is not going to bring in more customers. A marketing ad on
the mtemet is a better route for more exposure, especially to bring in people from out of
town. Please consider the Carlsbad residents and the Carlsbad Village aesthetic in your decision.
Thank you,
Paula Niswander
Paula Niswander
760-815-6141
r>aulaniswander@,gmail.com Date
Distribution:
Ctty Clerk
Asst City Clerk
btputy Clerk
Book
Morgen Fry
From: Council Internet Email
Sent: Monday March 24, 2014 10:35 AM
To: Morgen Fry
Subject: P\N: BILL BOARD SIGN along 1-5
From: jes hinrichs [mailto;jessiepontiac@gmail.com]
Sent: Monday, March 24, 2014 8:25 AM
To: Council Internet Email
Subject: BILL BOARD SIGN along 1-5
I am opposed to the placement of a huge sign advertising Car Country along 1-5 in
Carlsbaci. There are many other ways to promote car country, let's not start allowing
signs along the freeway!
Jes Hinrichs
7127 Babilonia St.
well huppi' ... ; peaceful.
• ffSQ
•oa!
Morgen Fr
From:
Sent:
To:
Subject:
Council Internet Email
Monday March 24, 2014 10:35 AM
Morgen Fry
FW: Car Country Sign
Agenda item
From: PAULA NISWANDER [mailto:paulaniswander@gmaii.com]
Sent: Monday, March 24, 2014 7:39 AM
To: Council Internet Email
Cc: Lorraine Wood
Subject: Car Country Sign
I understand that tlie council will be discussing the Car Countiy sign on Tuesday
I feel the current sign is visible from the 5 and perfectly adequate. A larger bill board type sign will be a tacky
eyesore and a waste of taxpayer money. I know tiiat car country brings lots of revenue to Carlsbad but a large
sign IS not going to bring in more customers. A marketing ad on the intemet is a better route for more exposure
especially to bring in people from out of town. Please consider the Carlsbad residents and tiie Carisbad Village'
aesthetic in your decision. ^
Thank you,
Paula Niswander
Paula Niswander
760-815-6141
paulaniswanderfgigmail.com
From: Council Internet Email
Sent: Monday March 24, 2014 3:45 PM
To: Morgen Fry
Subject: FW: Car Country Sign
From: Donna johnson [mailto:donnajll3@att.net]
Sent: Monday, March 24, 2014 1:17 PM
To: PAULA NISWANDER; Council Internet Email
Cc: Lorraine Wood
Subject: Re: Car Country Sign
I agree with Paula.
Donna Johnson
From: PAULA NISWANDER <paulaniswander@qmail.com>
To: council@carlsbadca.qov
Cc: Lorraine Wood <carlsbadlorraine@.qmail.com>
Sent: Monday, March 24, 2014 7:39 AM
Subject: Car Country Sign
I understand that the council will be discussing the Car Country sign on Tuesday.
I feel the current sign is visible from the 5 and perfectiy adequate. A larger bill board type sign will be a tacky
eyesore and a waste of taxpayer money. I know that car countiy brings lots of revenue to Carlsbad but a large
sign is not going to bring in more customers. A marketing ad on the intemet is a better route for more exposure,
especially to bring in people from out of town. Please consider the Carlsbad residents and the Carlsbad Village
aesthetic in your decision.
Thank you,
Paula Niswander
Paula Niswander
760-815-6141
Daulaniswander(£jgmail.com
Morgen Fry
^fom: Council Internet Email
Sent: Tuesday March 25, 2014 10:47 AM
"To: Morgen Fry
Subject: FW: Digital Sign
From: PAULA NISWANDER [mailto:paulaniswander@gmail.com]
Sent: Tuesday, March 25, 2014 7:23 AM
To: Council Internet Email
Subject: Digital Sign
I understand that the council will be discussing the Car Country sign tonight.
I feel the current sign is visible from the 5 and perfectiy adequate. A lai-ger bill board type sign will be a tacky
eyesore. I know that car country brings lots of revenue to Carlsbad but a large sign is not going to bring in more
customers. A marketing ad on the intemet is a better route for more exposure, especially to bring in people from
out of town. Please consider tiie Carisbad residents and the Carlsbad Village aesthetic in your decision.
Thank you,
Paula Niswander
Paula Niswander
760-815-6141
paulaniswander(a),gmail.com
Morgen Fry
From:
Sent:
To:
Subject:
Council Internet Email
Tuesday March 25, 2014 10:47 AM
Morgen Fry
FW: Car Country digital sign
—Original Message—
From: Alisa Chacon [mailto:alisachacon@gmail.com]
Sent: Tuesday, March 25, 2014 8:35 AM
To: Council Internet Email
Subject: Car Country digital sign
To Our City Council Members,
I would urge you to reject the digital signs for Car Country Carlsbad and the Westfield Mall. The term "Village By the Sea"
is used for Carlsbad to indicate an intimate, friendly and small town feel. Digital signs are the exact opposite of this
message. Let's try and preserve the charm of Carlsbad. Let's not let money dictate all our decisions for the future. I
certainly hope we don't turn into a Las Vegas.
Please vote "no" on the digital signs.
Sincerely,
Alisa Chacon
jyiorgenjty
From: Council Internet Email
Sent: Tuesday, March 25, 2014 10:49 AM
To: Morgen Fry
Subject: FW: Digital LED sign
—Original Message—
From: JoAnne Shiemmer [mailto:jtshlemmer@hotmail.com]
Sent: Tuesday, March 25, 2014 9:40 AM
To: Council Internet Email
Subject: Digital LED sign
Dear Council Members,My husband and I were disappointed to see in this mornings paper that the digital sign for the
Auto Park is up for a vote again tonight. We were so happy last year when it was decided that it was "simply to tacky for
our city".We have resided in Carlsbad since 1968 and have been so proud of our "classy city".You are already discussing
one for Westfield MalL.When would it stop?Can you imagine DelMar or LaJolla putting up those ugly signs?Do we
REALLY need money that badly in this city? Keep The ban in place and free of these cheap-looking signs...
Sincerely, JoAnne & Richard Shiemmer
7417 Linden Terrace
Carlsbad,Ca.92011
Bobbie Hoder
P O Box 757, Carisbad, CA 92018
March 25, 2014
Carlsbad City Council
City of Carisbad
1200 Carisbad Village Dr
Carisbad CA 92008
Dear Mayor and Counal
This letter is being written in opposition to the proposed freeway electronic sign at Car
Country, and possibly at the Plaza Camino Real Mali.
I am unable to stay for the Council meeting this evening, and wanted to express my
thoughts concerning this change to the sign ordinance. Carisbad is unlike all its
neighboring cities and those in South County that have freeway frontage, in that it has
a dignified appearance without garish signage. The sign ordinance has allowed the
business community to advertise its existence in a tasteful manner, and due to the
amount of sales tax dollars collected by the city each year, it appears quite successfully
so. Carlsbad is praised for its adherence to a well-written and tasteful sign ordinance,
which does not allow the business community to announce its existence through
flashing lights and attention-getting devices.
1 will not argue that Car Country needs a larger sign, however, I wouid hope it is not
what is described in the agenda bill and newspaper.
Please carefully consider this matter before voting to make radical changes to fhis
important document Thank you.
Sincerely,
Bobbie Hoder
From: Council Internet Email
Sent: Tuesday March 25, 2014 1:35 PM
To: Morgen Fry
Subject: FW: Digital Sign
From: PAULA NISWANDER [mailto:paulaniswander@gmail.com]
Sent: Tuesday March 25,2014 11:47 AM
To: Council Internet Email
Subject: Fwd: Digital Sign
Forwarded message
From: Judy Calabrese <iudvcalabrese2612@,gmail.com>
Date: Tue, Mar 25,2014 at 11:28 AM
Subject: Re: Digital Sign
To: Carol <csciotto(a),roadrunner.com>, PAULA NISWANDER <paulaniswander@gmail.com>
We bought our last two cars from a wholesale dealer..but we have it serviced here in Carlsbad. If the dealership
put more effort in being competitive on the intemet market and not think the way to get customers is to leu them
in to the 'country ' by a tacky road sign. Give good prices and customer service! We already have one mistake
with the sign on the comer of El Camino and Alga - the one about 'gold for cash'. What's next ?pone shops. We
are a bed room community and that sign does nothing for our community but to lower our image. Judy C
Sent from my iPad
On Mar 25, 2014, at 10:33 AM, "Carol" <csciotto@,roadrimner.com> wrote:
They article states exactly what I was saying to my husband, just yesterday. Approval of one
sign would by the door opening for another. Sounds like a Westfield Mall is next.
Carol
From: PAULA NISWANDER
Sent: Tuesday, March 25, 2014 7:25 AM
To: Andrea Rvon ; Ann Averv ; Carol Sciotto ; Crystal Harris ; Donna Cleary ; Donna Johnson ; Elaine
Algeo ; Jackie Peacock : Jessie Hinrichs : Joan Markovits : Joyce, Marie ; Judy Calabrese ; JudyRees ;
Karen Pearson : Kathleen Norris : Laurice Schiller: Lorraine Wood : Marie Bradley ; Mary Frances Stanley
; Morine Siaafoose ; PAUU NISWANDER; Peaav Craf; Sandy Binikos ; Sandy Parsons; Saundra Cima
Subject: Digital Sign
CARLSBAD COUNCIL TO WEIGH
DIGITAL SIGN PROPOSAL
By U-T San Diego 12:01 a.m.March 25, 2014
CARLSBAD
Carisbad could soon be getting its first electronic freeway sign.
The City Council is scheduled to discuss and possibly approve tonight a 64-foot-tall Car Country
Carlsbad sign proposal along Interstate 5 that would include a 25-by-25-foot digital display area.
Council members signaled last fall tiiey would support such a sign by amending city ordinances
to lift a longtime ban against them. But the council still must approve a conditional use permit
for this version, which the Planning Commission rejected in January.
The city's 28 auto dealers say the new sign would boost business and increase the city's sales tax
revenue by as much as $ 1 million per year.
Planning commissioners said they doubted the sign would make that much difference, and said it
would cheapen the city's image, distract drivers and set a dangerous precedent.
After being rejected by the commission, the Car Country Carlsbad Dealers Association sent the
city a letter pleading its case.
"A new LED sign is designed to keep Cai- Country competitive in the Soutiiem California
market, stay current with marketing technology, aid in increasing auto sales and increase sales
tax revenues by as much as 12 to 16 percent," the letter said.
Carlsbad typically receives roughly $6 million per year in sales tax from auto dealers, so a jump
of 16 percent would amount to about $960,000. The dealers would pay the estimated $800 000
cost of the sign.
Westfield Carlsbad officials are also expected to ask the city for a digital fireeway sign as they
continue with a $100 million renovation. That sign would be along state Route 78.
Tonight's council meeting is scheduled to begin at 6 p.m. at Carlsbad City Hall, 1200 Carlsbad
Village Drive.
DAVID GARRICK • U-T
Paula Niswander
760-815-6141
DaBlaniswander@gmail.cnm
No virus found in this incoming message.
Checked by AVG - www.avg.com
Version: 9.0.932 / Virus Database: 3722.1.1/6746 - Release Date: 03/25/14 06:39:00
Paula Niswander
760-815-6141
Daulaniswander@gmail.com
Morgen Fry
From:
Sent:
To:
Subject:
Council Internet Email
Tuesday, March 25, 2014 4:28 PM
Morgen Fry
FW: Sign
All Receive - Agenda Item #
For the Information of the:
cijycour^iciL ^
ACM CA CG
Date 3 • ^6Gity Manager
—Original Message—
From: Arthur and Joan Markovits [mailto:markovits@msn.eom]
Sent: Tuesday, March 25, 2014 3:58 PM
To: Council Internet Email
Subject: Sign
Please do not approve a change in policy to allow highway signs at this time.
Thank you.
Joan Markovits
Date:.
Distribution:
City Clerk
Asst. City Cleric
Deputy Clerk
Book
Subject: FW: Digital Sign
From: Judy Calabrese fmailto:iudvcalabrese2612@gmail.coml
Sent: Tuesday, March 25, 2014 4:13 PM
To: Council Internet Email
Subject: Fwd: Digital Sign
Sent from my iPad
Begin forwarded message:
From: PAULA NISWANDER <paulaniswander@,gmail.com>
Date: March 25, 2014 at 11:54:05 AM PDT
To: Judy Calabrese <iudvcalabrese2612@.gmail.com>
Subject: Re: Digital Sign
council(a),carlsbadca. gov
On Tue, Mar 25, 2014 at 11:53 AM, Judy Calabrese <iudvcalabrese2612(a),gmail.com> wrote:
Do you have an email address I could send it to? Judy C
Sentfrom my iPad
On Mar 25,2014, at 11:46 AM, Paula Niswander <paulaniswander@,gmail.com> wrote:
Please sen4i^^il t)iis to cit;gjgpuncil
i -S^ntfrommy'iPad' • '•'
j
' .„. . . QnMar25,2014, at 11:28 AM, Judy Calabrese
<iudvcalabrese2612@gmail.com> wrote:
We bought our last two cars from a wholesale dealer, .but we have
it serviced here in Carlsbad. If the dealership put more effort in
being competitive on the intemet market and not think the way to
get customers is to leu them in to the 'country' by a tacky road
sign. Give good prices and customer service! We already have
one mistake with the sign on the corner of El Camino and Alga -
the one about 'gold for cash'. What's next ?pone shops. We are a
bed room community and tiiat sign does nothing for our
community but to lower our image. Judy C
Sent from my iPad
On Mar 25,2014, at 10:33 AM, "Carol"
<csciotto(5),roadrunner.com> wrote:
They article states exactly what I was saying to my
husband, just yesterday. Approval of one sign
would by the door opening for another. Sounds
like a Westfield Mall is next.
Carol
From; PAULA NISWANDER
Sent: Tuesday, March 25, 2014 7:25 AM
To: Andrea Ryon ; Ann Avery; Carol Sciotto; Crystal
Harris ; Donna Cleary ; Donna Johnson ; Elaine Algeo ;
Jackie Peacock; Jessie Hinrichs; Joan Markovits;
Joyce. Marie; Judv Calabrese ; Judv Rees ; Karen
Pearson ; Kathleen Norris ; Laurice Schiller; Lon-aine
Wood : Marie Bradley; Marv Frances Stanley; Norine
Siqafoose : PAULA NISWANDER : Peaoy Graf; Sandy
Binikos; Sandy Parsons ; Saundra Cima
Subject: Digital Sign
CARLSBAD
COUNCIL TO WEIGH
DIGITAL SIGN
PROPOSAL
By U-T San Diego 12:01 a.m.March 25, 2014
CARLSBAD
Carlsbad could soon be getting its first electronic
freeway sign.
The City Council is scheduled to discuss and
possibly approve tonight a 64-foot-tall Car
Country Carlsbad sign proposal along Interstate 5
that would include a 25-by-25-foot digital display
area.
Council members signaled last fall they would
support such a sign by amending city ordinances to
lift a longtime ban against them. But the council
still must approve a conditional use permit for this
version, which the Planning Commission rejected
in January.
The city's 28 auto dealers say the new sign would
boost business and increase the city's sales tax
revenue by as much as $1 million per year.
Planning commissioners said they doubted the sign
would make that much difference, and said it
would cheapen the city's image, distiact drivers
and set a dangerous precedent.
After being rejected by the commission, the Car
Country Carlsbad Dealers Association sent the city
a letter pleading its case.
"A new LED sign is designed to keep Car Country
competitive in the Southem California market, stay
current with marketing technology, aid in
increasing auto sales and increase sales tax
revenues by as much as 12 to 16 percent," the
letter said.
Carlsbad typically receives roughly $6 million per
year in sales tax from auto dealers, so a jump of 16
percent would amount to about $960,000. The
dealers would pay the estimated $800,000 cost of
the sign.
Westfield Carlsbad officials are also expected to
ask the city for a digital freeway sign as they
continue with a $100 million renovation. That sign
would be along state Route 78.
Tonight's council meeting is scheduled to begin at
6 p.m. at Carlsbad City Hall, 1200 Carlsbad
Village Drive.
DAVID GARRICK • U-T
Paula Niswander
760-815-6141
Daulaniswander@gmail.com
JVflorgenJFrjr^
From:
Sent:
To:
Subject-
Council Internet Email
Tuesday March 25, 2014 3:07 PM
Morgen Fry
FW: Car Country Signage
All Receive - Agenda Item # JL3
For the Information of the:
CITY COLJNCIL ,
ACM ^ CA _1_ CC _Jl.
Date / 2^Citv Manager
From: Nerice <nericekaufman(aatt.nefr>
Sent: Tuesday, March 25, 2014 11:52 AM
To: counciKacarlsbad.aov
Subject: Fw: Car Country Signage
Sent from my BlackBerry 10 smartphone on the Verizon Wireless 4G LTE network.
My husband and I are writing in opposition to the proposed signage for Car Country Carlsbad. While we are car people
(25 cars in 24 years of marriage), and have spent more than our fair share at Carlsbad Car Country, we do feel that much
of the appeal of Carlsbad to both corporations and private residences is its good taste. While Car Country does need
better signage, it would be a detriment to the look ofthe city to allow us to be identified by a garish, inappropriate sign
such as those we see on the LA freeway system. We are not "mile of cars", we are a respected business community.
Carlsbad's conservative approach to signage has stood the City in good stead, judging by our healthy tax base In fact
my own Agency complied willingly to signage limitations in a spirit of cooperation, and it has not hurt us in any way '
Please do consider that our city needs to be known for its great businesses and also charm...so that companies want to
locate here as it is also a desirable place for their employees to live. Signage makes a difference. The huge digital sign
suggested would be an embarassment. Thank you so much.
Nerice and Fred Kaufman
6417 Alexandri Circle
Carlsbad, CA 92011
nericekaufman(5)att.net
760-525-3815
Date: s/^sffcf,
Distribiitibn: '
City Clerk
Asst. City Clerk
Deputy Clerk _
Book
Car Country Carlsbad
City Council Recommendations
Implementation Plan
LANDSCAPE IMPROVEMENTS
RECOMME] VDATION
LANDSCAPE IMPROVEMENTS Yes No Partial
Support
Initiate
Work
Complete
Work
Approach
Initiative 1
Rec. l.B.i. ".. .accent lighting..."
Apr
2012
Jul
2012
As an initial phase, city staff will initiate discussions with the
Car Country Carlsbad dealership group to proactively assess
their support for developing a new funding source, such as a
new LLD, Improvement District, BID, etc., for design,
development, and ongoing maintenance ofany or all ofthe
proposed landscape improvements. The results of this initial
phase will be reported back to the City Council, prior to staff
identifying and initiating any next phase.
Lead Dept: FIN; w/ CED, P&R, PEM - C. McBride
Status: The Car Country Task Force was informed that
they would need to proactively initiate work in this area. To
date, the Task Force has elected not to initiate work in this
area.
Initiative 1
Rec. 2.A.i.
".. .landscape on 1-5
frontage..." x'
Apr
2012
Jul
2012
As an initial phase, city staff will initiate discussions with the
Car Country Carlsbad dealership group to proactively assess
their support for developing a new funding source, such as a
new LLD, Improvement District, BID, etc., for design,
development, and ongoing maintenance ofany or all ofthe
proposed landscape improvements. The results of this initial
phase will be reported back to the City Council, prior to staff
identifying and initiating any next phase.
Lead Dept: FIN; w/ CED, P&R, PEM - C. McBride
Status: The Car Country Task Force was informed that
they would need to proactively initiate work in this area. To
date, the Task Force has elected not to initiate work in this
area.
Initiative 1
Rec. 2.A.ii. ".. .1-5 decorative fence..." X'
Apr
2012
Jul
2012
As an initial phase, city staff will initiate discussions with the
Car Country Carlsbad dealership group to proactively assess
their support for developing a new funding source, such as a
new LLD, Improvement District, BID, etc., for design,
development, and ongoing maintenance ofany or all ofthe
proposed landscape improvements. The results of this initial
phase will be reported back to the City Council, prior to staff
identifying and initiating any next phase.
Lead Dept: FIN; w/ CED, P&R, PEM - C. McBride
Status: The Car Country Task Force was informed that
they would need to proactively initiate work in this area. To
date, the Task Force has elected not to initiate work in this
area.
Initiative 1
Rec. 2.B.i.
"...landscape at 1-5
interchanges..." X' Apr
2012
Jul
2012
As an initial phase, city staff will initiate discussions with the
Car Country Carlsbad dealership group to proactively assess
their support for developing a new funding source, such as a
new LLD, Improvement District, BID, etc., for design,
development, and ongoing maintenance ofany or all ofthe
proposed landscape improvements. The results of this initial
phase will be reported back to the City Council, prior to staff
identifying and initiating any next phase.
Lead Dept: FIN; w/ CED, P&R, PEM - C. McBride
Status: The Car Country Task Force was informed that
they would need to proactively initiate work in this area. To
date, the Task Force has elected not to initiate work in this
area.
Initiative 1
Rec. 2.B.ii.
".. .larger LLD benefit
area..." X'
Apr
2012
Jul
2012
As an initial phase, city staff will initiate discussions with the
Car Country Carlsbad dealership group to proactively assess
their support for developing a new funding source, such as a
new LLD, Improvement District, BID, etc., for design,
development, and ongoing maintenance ofany or all ofthe
proposed landscape improvements. The results of this initial
phase will be reported back to the City Council, prior to staff
identifying and initiating any next phase.
Lead Dept: FIN; w/ CED, P&R, PEM - C. McBride
Status: The Car Country Task Force was informed that
they would need to proactively initiate work in this area. To
date, the Task Force has elected not to initiate work in this
area.
Initiative 1
Rec. 2.B.iv.
".. .redesign median &
parkway landscaping..." xl
Apr
2012
Jul
2012
As an initial phase, city staff will initiate discussions with the
Car Country Carlsbad dealership group to proactively assess
their support for developing a new funding source, such as a
new LLD, Improvement District, BID, etc., for design,
development, and ongoing maintenance ofany or all ofthe
proposed landscape improvements. The results of this initial
phase will be reported back to the City Council, prior to staff
identifying and initiating any next phase.
Lead Dept: FIN; w/ CED, P&R, PEM - C. McBride
Status: The Car Country Task Force was informed that
they would need to proactively initiate work in this area. To
date, the Task Force has elected not to initiate work in this
area.
City Council
Additional
Rec.
".. .pursue vacating the park
site to the benefit of Car
Country Carlsbad and the
city's economic
development interests..."
X Mar
2012
Dec
2012
City staff will initiate discussions with the Carltas Co.
(representing the Ecke family as successor's in interest in the
site) and the Car Country Carlsbad dealership group to
proactively seek to "vacate" city ownership ofthe park site in
a manner that could ultimately benefit Car Country Carlsbad
and the city's economic development interests.
Lead Dept: CED; w/ Pi&R, PEM, CA - G. Barberio
Status: The Car Country Task Force was informed that
they would need to proactively initiate work in this area. To
date, the Task Force has elected not to initiate work in this
area.
' In general, tl
identified and
le city could support and facilitate these recommendations if a new funding source, such as a new LLD, hnprovement District, BID, etc., was
supported by the dealerships and property owners.
SPECIAL EVENTS
RECOMME^ IDATION
SPECIAL EVENTS Yes No Partial
SuDDort
Initiate
Work
Complete
Work
ADoroach
Initiative 1
Rec. l.A.L
".. .developing events at
Car Country..." N/A N/A
Parks & Recreation will provide staff guidance in obtaining
a "special event pemiit" from the city for any such
qualifying events the Car Coimtry Carlsbad representatives
submit to the city.
Lead Dept: P&R - C. Hazeltine
Status: The Car Country Task Force was informed that
they would need to proactively initiate work in this area.
To date, the Task Force has elected not to initiate work in
this area.
^ The city generally supports this recommenc ation, but the development and funding of all events should be the financial responsibility of the dealerships.
TRAFFIC SAFETY
RECOMME^ IDATION
TRAFFIC SAFETY Yes No Partial
Support
Initiate
Work
Complete
Work
Approach
Initiative 3
Rec. l.A. ".. .extend red curbs..." X
Apr
2012
May
2012
Transportation staff will work directly with representatives
from each dealership to identify any additional red curb for
each driveway and will coordinate the installation of new
red curbs and bike lane stripping on both Paseo del Norte
and Car Country Drive as appropriate.
Lead Dept: TRAN; with CED - B. Jones
Status: This work was completed by the City in 2012.
Initiative 3
Rec. I.e.
".. .edge stripping/land
narrowing..." X
Apr
2012
May
2012
Transportation staff will work directly with representatives
from each dealership to identify any additional red curb for
each driveway and will coordinate the installation of new
red curbs and bike lane stripping on both Paseo del Norte
and Car Country Drive as appropriate.
Lead Dept: TRAN; with CED - B. Jones
Status: This work was completed by the City in 2012.
City Council
Additional
Rec.
"Enhance police
department traffic
enforcement in and aroimd
Car Country"
X Jan
2012 On-going
Transportation staff coordinated with Police staff to
enhance traffic enforcement in and aroimd Car Country
Carlsbad. Police staff engaged and educated
representatives from each car dealership prior to initiating
enhanced traffic enforcement.
Lead Dept's: TRAN; with PD - B. Jones
Status: This work was initiated bv the Citv in 2012 - with
enhanced traffic enforcement conducted on an on-going
basis.
SIGNAGE
Initiative 1
Rec. l.B.ii.
Initiative 2
Rec. l.A.
Initiative 2
Rec. LB
Initiative 2
Rec. LC.
Initiative 2
Rec. LD.
Initiative 2
Rec. LE.
".. .arches or other defining
icons..."
".. .50 foot freeway sign in
park..."
".. .decorative banners on
lights..."
".. .directional signs
specific to dealers...
. .monument signs.
".. .way finding signage.
RECOMMENDATION
Yes No Partial
Support
X^
X'
X'
X'
Initiate
Work
Mar
2012
(local
process)
Dec
2012
(CCC
process)
Complete
Work
Oct
2012
(local
approval)
Mar
2014
(CCC
approval)
Approach
The recommendations from Initiative 2 & 4 will be
combined into one update to the two Specific Plans
affecting the car dealership lands (Car Country and
Avenida Encinas). City staff will continue to collaborate
with the dealership representatives in drafting the update.
Local approval will involve Planning Commission and City
Council review & approval. The SP update will also need
to be reviewed and approved by the Califomia Coastal
Commission after the local process is completed.
In addition, city staff is currently drafting an update to City
Council Policy No. 65, as previously directed by the City
Council, to consider developing policy standards to allow
for certain types of signage in the public right-of-way.
Lead Dept: CED; with CA - G. Barberio
Status: This work was initiated by the City in 2012; was
put on hold pending the outcome of the citywide sign
ordinance update; and is now before the City Council,
after review and recommendation by the Planning
Commission.
^ The city supports updating all applicable sign standards. However, the city is also recommending that the installation and maintenance cost ofany new
signage should be the financial responsibility of the dealerships.
STREAMLINE APPROVAL PROCESS
Initiative 4
Rec. LA.
Initiative 4
Rec. LB.
"...SP minor admin
approval process..."
"...SP misc minor changes
& cleanup..."
RECOMMENDATION
Yes
X
X
No Partial
Support
Initiate
Work
Mar
2012
(local
process)
Dec
2012
(CCC
process)
Complete
Work
Oct
2012
(local
approval)
Mar
2014
(CCC
approval)
Approach
The recommendations from Initiative 2 & 4 will be
combined into one update to the two Specific Plans
affecting the car dealership lands (Car Country and
Avenida Encinas). City staff will continue to collaborate
with the dealership representatives in drafting the update.
Local approval will involve Planning Commission and City
Council review & approval. The SP update will also need
to be reviewed and approved by the California Coastal
Commission after the local process is completed.
Lead Dept: CED; with CA - G. Barberio
Status: This work was initiated by the City in 2012; was
put on hold pending the outcome of the citywide sign
ordinance update; and is now before the City Council,
after review and recommendation by the Planning
Commission.
^heiT^Freising^
Subject: Digital signs on the 5 NOT right for Carlsbad
From: Tricia Duffy [mailto:tkduffv@sbcglobal.netl
Sent: Tuesday, March 25, 2014 5:24 PM
To: Council Internet Email
Subject: Digital signs on the 5 NOT right for Carlsbad
Dear Council Members,
Please vote NO on allowing digital signs along the 5. The size and commercial look of these huge
signs is not what residents want in Carlsbad. We are a "Village by the Sea", not LA!
The increased revenue from these signs is not only speculative, but also not worth the detriment
these ugly signs would be to our beautiful city. I am sure car buyers can be led to the dealerships by
things other than these monsters. Our flower and strawberry fields, outlet mall and restaurants are
situated right next to the dealerships and draw huge crowds.
Thank you for putting the beauty and integrity of our city above profit.
Tricia Duffy
NOTICE OF PUBUC HEARING
NOTICE IS HEREBY GIVEN to you, because your interest may be affected, that the City
Council of the City of Carlsbad will hold a public hearing at the Council Chamber, 1200
Carlsbad Village Drive, Carlsbad, California, at 6:00 p.m. on Tuesday, March 25, 2014, to
consider approval of a Specific Plan Amendment SP 19(J) and Local Coastal Program
Amendment LCPA 12-01 to 1) update the Car Country Comprehensive Sign Program by
modifying the existing sign standards, and 2) to streamline the permit and review process for
minor improvements for property generally located on the south side of Cannon Road, north
and west of Car Country Drive, and east of Interstate 5 within the Mello II Segment of the Local
Coastal Program and Local Facilities Management Zone 3 and more particularly described as:
Lots 1 through 11 of Carlsbad Tract Map 72-3, in the City of Carlsbad,
County of San Diego, State of California, according to map thereof no.
7492, filed in the Office of the County Recorder of San Diego,
November 30,1972 as file number 320455
and
Lots 1 through 10 of Carlsbad Tract Map 87-3, in the City of Carlsbad,
County of San Diego, State of California, according to map thereof no.
12242, filed in the Office of the County Recorder of San Diego, October
28,1988 as file number 88-552341
Whereas, on January 15, 2014 the City of Carlsbad Planning Commission voted 5-1 (Segall) to
recommendation of approval for Specific Plan Amendment SP 19(J) and Local Coastal
Program Amendment LCPA 12-01 to 1) update the Car Country Comprehensive Sign Program
by modifying the existing sign standards and by adding provisions for a digital display sign to
address the unique needs of the automotive sales industry, and 2) to streamline the permit and
review process for minor improvements for property generally located on the south side of
Cannon Road, north and west of Car Country Drive, and east of Interstate 5 within the Mello II
Segment of the Local Coastal Program and Local Facilities Management Zone 3. The City
Planner has determined that the proposed Specific Plan amendments are exempt from the
provisions of CEQA, pursuant to CEQA Guidelines Section 15061(b)(3)..
Those persons wishing to speak on this proposal are cordially invited to attend the public
hearing. Copies of the agenda bill will be available on and after March 21, 2014. If you have
any questions, please contact Barbara Kennedy in the Planning Division at (760) 602-4626 or
barbara.kennedv@carlsbadca.gov.
If you challenge the Specific Plan Amendment and/or Local Coastal Program Amendment in
court, you may be limited to raising only those issues you or someone else raised at the public
hearing described in this notice or in written correspondence delivered to the City of Carlsbad,
Attn: City Clerk's Office, 1200 Carlsbad Village Drive, Carlsbad, CA 92008, at or prior to the
public hearing.
CASE FILE: SP 19(J)/LCPA 12-01
CASE NAME: CAR COUNTRY INITIATIVES 2 & 4
PUBLISH: MARCH 14, 2014
CITY OF CARLSBAD
CITY COUNCIL
N
NOT TO SCALE
SITEMAP
Car Country Initiatives 2 & 4
SP19(J)/LCPA 12-01
PROOF OF PUBLICATION
(2010 8i 2011 C.C.P.) This space is for the County Clerk's Filing Stamp
STATE OF CALIFORNIA
County of San Diego
I am a citizen of the United States ancj a resident
of the County aforesaid: I am over the age of
eighteen years and not a party to or interested in
the above-entitled matter. I am the principal clerk
of the printer of
UT - North County
Formerly known as the North County Times and
which newspaper has been adjudicated as a
newspaper of general circulation by the Superior
Court of the County of San Diego, State of
California, for the City of Oceanside and the City of
Escondido, Court Decree numbers 171349 &
172171, for the County of San Diego, that the
notice of which the annexed is a printed copy (set
in type not smaller than-nonpariel), has been
published in each regular and entire issue of said
newspaper and not in any supplement thereof on
the following dates, to-wit:
March 14*^ 2014
I certify {or declare) under penalty of perjury that
the foregoing is true and correct.
Proof of Publication of
NOTICE OF PUBUC HEARING
NOTICE IS HEREBY GIVEN to you, because your Interest may be affected, that the City Council of the City of Carlsbad will hold a public hearing at
the Council Chamber, 1200 Carlsbad Village Drive, Carlsbad, California, at 6:00 p.m. on Tuesday, March 25,2014, to consider approval of a Spe-
cific Plan Amendment SP 19(J) and Local Coastal Program Amendment LCPA 12-01 to 1) update the Car Country Comprehensive Sign Program by
modifying the existing sign standards, and 2) to streamline the permit and review process for minor improvements for property generally located
on the south side of Cannon Road, north and west of Car Country Drive, and east of Interstate 5 within the IVIello II Segment of the Local Coastal
Program and Local Facilities Management Zone 3 and more particularly described as:
Lots 1 through 11 of Carlsbad Tract Map 72-3, in the CHy of Carisbad, County of San Diego, State of Califomia, accorting to map
thereof no. 7492, filed in the Office of the County Recorder of San Diego, November 30,1972 as file nuniber 320455
and
Lots 1 through 10 of Carisbad T^act IHap 87-3, in the City of Carisbad, County of San Diego, State of Califomia, according to map
thereof no. 12242, filed in the Oflice of the County Recorder of San Diego, October 28,1988 as file number 88-552341
Whereas, on January 15,2014 the City of Carlsbad Planning Commission voted 5-1 (Segall) to recommendation of approval for Specific Plan Amend-
ment SP 19(J) and Local Coastal Program Amendment LCPA 12-01 to 1) update the Car Country Comprehensive Sign Program by modifying the exist
ing sign standards and by adding provisions for a digital display sign to address the unique needs of the automotive sales industry, and 2} to streamline
fhe permit and review process for minor improvements for property generally located on the south side of Cannon Road, north and west of Car Country
Drive, and east of Interstate 5 within the Mello II Segment of the Local Coastal Program and Local Facilities Management Zone 3. The Cily Planner has
determined that the proposed Specific Plan amendments are exempt from the provisions of CEQA, pursuant to CEQA Guidelines Section 15061 (b)(3)
Those persons wishing to speak on this proposal are cordially invited to attend the public hearing. Copies of the agenda bill will be available on and
atter March 21,2014. If you have any questions, please contact Barbara Kennedy in the Planning Division at (760) 602-4626 or barbara kennedy®
carlsbadca.gov.
If you challenge the Specific Plan Amendment and/or Local Coastal Program Amendment in court, you may be limited to raising only those issues you
or someone else raised at the public hearing described in this notice or in written correspondence delivered to the City of Carlsbad, Attn City Clerk s
Office, 1200 Carlsbad Village Drive, Carlsbad, CA 92008, at or prior to the public hearing
CASE FILE: SP 19(J)/LCPA 12-01
CASE NAME: CAR COUNTRY INITIATIVES 2 & 4
CITY OF CARLSBAD CITY COUNCIL p.bHsh: March 14. 2014
Dated at Oceanside, California
On This/l^'day March 2014
Jane Allshouse
NORTH COUNTY TIMES
Legal Advertising
The Coast News
Decreed A Legal Newspaper by the Superior Court
of San Diego County.
Mail all correspondence regarding public
notice advertising to:
The Coast News
P.O. Box 232550
Encinitas, CA 92023
(760) 436-9737
Proof of Publication
STATE OF CALIFORNIA, ss.
COUNTY OF SAN DIEGO,
I am a citizen of the United States and a resident of the
counly aforesaid;
I am over the age of eighteen years, and not a party to or
interested in the above entitled matter.
I am principal clerk of the printer of The Coast News, a
newspaper printed and published weekly and which newspaper has
been adjudged a newspaper of general circulation for the cities of
Carmel Valley, Del Mar, Solana Beach, Encinitas/Cardiff,
Carlsbad, Oceanside, Vista, San Marcos, Escondido and the
County Judicial District by the Superior Court of the State of
California, County of San Diego (8/4/94, #677114, B2393, P396);
and that the notice, of which the annexed is a printed copy, has
been published in, each regular and entire issue of said newspaper
and not in any supplement thereof on the following dates, to-wit:
March 14,2014
I certify under penalty of perjury that the
foregoing is true and correct. Executed at
Encinitas, County of San Diego, State of
California on this 14th of March 2014.
Space above for County Clerk's Filing Stamp
NOTICE OF
PUBLIC HEARING
NOTICE IS HEREBY GIVEN to you, because your Interest may be affected, that
the City Council of the City of Carisbad will hold a public hearing at tfie Council
Chamber, 1200 Carlsbad Village Drive, Carlsbad, Califomia, at 6:00 p.m. on Tues-
day, March 25,2014, to consider approval of a Specific Plan Amendment SP 19{J)
and Local Coastal Program Amendment LCPA 12-01 to 1) update the Car Country Comprehensive Sign Program by modifying the existing sign standards, and 2)
to streamline the permit and review process for minor improvements for property
generally located on the south side of Cannon Road, north and west of Car Country
Drive, and east of Interstate 5 within the Mello II Segment of the Local Coastal Pro-
gram and Local Facilities Management Zone 3 and more particularly described as:
Lots 1 through 11 of Carlsbad Tract Map 72-3, in the City of Carlsbad,
County of San Diego, State of Califomia, according to map thereof no. 7492,
filed In the Office of the County Recorder of San Diego, November 30,1972
as file number 320455
and
Lots 1 through 10 of Carlsbad Tract Map 87-3, in the City of Carlsbad, Coun-
ty of San Dtego, State of Califomia, according to map thereof no. 12242,
filed in the Office of the County Recorder of San Diego, October 28,1988
as file number 88-552341
Whereas, on January 15,2014"^the City of Carlsbad Planning Commission voted
5-1 (Segall) to recommendation of approval for Specific Plan Amendment SP 19(J)
and Local Coastal Program Amendment LCPA 12-01 to 1) update the Car Country
Comprehensive Sign Program by modifying the existing sign standards and by
adding provisions for a digital display sign to address the unique needs of the
automotive sales industry, and 2) to streamline the pemiit and review process for
minor improvements for property generally located on the south side of Cannon
Road, north and west of Car Country Drive, and east of Interstate 5 within the Mello
II Segment of the Local Coastal Program and Local Facilities Management Zone
3. The City Planner has determined that the proposed Specific Plan amendments
are exempt from the provisions of CEQA, pursuant to CEQA Guidelines Section
15061(b)(3).. .
Those persons wishing to speak on this proposal are cordially invited to attend the
public hearing. Copies of the agenda bill will be available on and after March 21,
2014. If you have any questions, please contact Barbara Kennedy in the Planning
Division at (760) 602-4626 or barbara.kennedy@carlsbadca.gov.
If you challenge the Specifk; Ran Amendment and/or Local Coastal Program
Amendment in court, you may be limited to raising only those issues you or some-
one else raised at the public hearing described in this notice or in written con'e-spondence delivered to the City of Carisbad, Attn: City Cleric's Office, 1200 Caris-. bad Village Drive, Carisbad, CA 92008, at or prior to the public hearing.
6
Gar Country Initiatives 2 & 4
SP19(J)/LCPA 12-01
CASE FILE: SP19(J)/LCPA 12-01
CASE NAME: CAR COUNTRY INfflATIVES 2 & 4
CITYOFCARLSBAD
CfTY COUNCIL 03/14/14 CN 15976
AFFIDAVIT OF MAILING
NOTICE OF PUBLIC HEARING
TO: CITY CLERK
DATE OF PUBLIC HEARING: 3^AS'//(^
LOCATION: /AOO C^t^sbo^ Xtdiny^ !>^ CoArishtd f^Jloo
DATE NOTICES MAILED TO PROPERTY OWNERS: 3>J{H-/((^
NUMBER MAILED: c^39
I declare under penalty of perjury under the laws of the State of California that I am
employed by the City of Carlsbad and the foregoing is true and correct.
CITY CLERK'S OFFICE
(Date) (Signature) ^ ^ (pafe)
SENT TO FOR PUBLICATION VIA E-MAIL TO: 0^Union Tribune
H^NofHrCoutVty Timfes ^^K^OJS^ A/^V^^S
PUBLICATION DATE: Union Tribune
North County Times 3/ (Hr /(^
I declare under penalty of perjury under the laws of the State of California that I am
employed by the City of Carlsbad in the City Clerk's Office and the foregoing is true and
correct.
Date:
(Signature)
Attachments: 1) Mailing Labels
2) Notice w/ attachments
Use Avery® Template 5160®
CARLSBAD UNIFIED SCHOOL DISTRia
6225 EL CAMINO REAL
CARLSBAD CA 92011
j Feed Paper Bend along line to
expose Pop-Up Edge™
SAN MARCOS SCHOOL DISTRICT
STE 250
255 PICO AV
SAN MARCOS CA 92069
AVERY® 5160®
ENCINITAS SCHOOL DISTRICT
101 RANCHO SANTA FE RD
ENCINITAS CA 92024
SAN DIEGUITO SCHOOL DISTRICT
710 ENCINITAS BLVD
ENCINITAS CA 92024
LEUCADIA WASTE WATER DISTRia
TIM JOCHEN
1960 LA COSTA AV
CARLSBAD CA 92009
OLIVENHAIN WATER DISTRia
1966 OLIVENHAIN RD
ENCINITAS CA 92024
CITY OF ENCINITAS
505 S VULCAN AV
ENCINITAS CA 92024
CITY OF SAN MARCOS
1 CIVIC CENTER DR
SAN MARCOS CA 92069-2949
CITY OF OCEANSIDE
300 NORTH COAST HWY
OCEANSIDE CA 92054
CITY OF VISTA
200 CIVIC CENTER DR
VISTA CA 92084
VALLECITOS WATER DISTRia
201 VALLECITOS DE ORO
SAN MARCOS CA 92069
l.P.U.A.
SCHOOL OF PUBLIC ADMIN AND URBAN
STUDIES
SAN DIEGO STATE UNIVERSITY
SAN DIEGO CA 92182-4505
STATE OF CALIFORNIA
DEPT OF FISH AND WILDLIFE
3883 RUFFIN RD
SAN DIEGO CA 92123
REGIONAL WATER QUALITY
STE 100
9174 SKY PARK CT
SAN DIEGO CA 92123-4340
SD COUNTY PLANNING
STE 310
5510 OVERLAND AV
SAN DIEGO CA 92123-1239
SAN DIEGO LAFCO
STE 200
9335 HAZARD WAY
SAN DIEGO CA 92123
AIR POLLUTION CONTROL DISTRICT
10124 OLD GROVE RD
SAN DIEGO CA 92131
SANDAG
STE 800
401 B ST
SAN DIEGO CA 92101
U.S. FISH & WILDLIFE
STE 250
2177 SALKAV
CARLSBAD CA 92011
CA COASTAL COMMISSION
AHN KANANI BROWN
STE 103
7575 METROPOLITAN DR
SAN DIEGO CA 92108-4402
AIRPORT LAND USE COMMISSION
SAN DIEGO CO. AIRPORT AUTHORITY
PO BOX 82776
SAN DIEGO CA 92138-2776
CARLSBAD CHAMBER OF COMMERCE
5934 PRIESTLEY DR
CARLSBAD CA 92008
BIA OF SAN DIEGO COUNTY
STE 110
9201 SPECTRUM CENTER BLVD
SAN DIEGO CA 92123-1407
CITY OF CARLSBAD
PUBLIC WORKS/ENGINEERING DEPT-
PROJECT ENGINEER
CITYOFCARLSBAD
PROJECT PLANNER
MICHAEL MCSWEENEY - BIASD
STE 110
9201 SPECTRUM CENTER BLVD
SAN DIEGO CA 92123-1407
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EDWIN ROMERO, CHAIRPERSON
1095 BARONA RD
LAKESIDE CA 92040
BUREAU OF INDIAN AFFAIRS
2800 COTTAGE WAY
SACRAMENTO CA 95825
BUSINESS, TRANS & HSG AGENCY
915 CAPITOL MALL #3508
SACRAMENTO CA 958144801
CA COASTAL COMMISSION
STE 103
7575 METROPOLITAN DR
SAN DIEGO CA 92108
CA DEPT OF TRANSPORTATION
DISTRICT 11 - DIVISION OF
PLANNING/DEVELOPMENT REVIEW
4050 TAYLOR STREET, MS-240
SAN DIEGO CA 92110
CHANNEL ISLANDS NATL PARK
SUPERINTENDENT'S OFFICE
1901 SPINNAKER DR
SAN GUENA VENTURA CA 93001
CITY OF ENCINITAS
505 S VULCAN AV
ENCINITAS CA 92024
COASTAL CONSERVANCY
STE 1100
1330 BROADWAY
OAKLAND CA 94612
COUNTY OF SD
SUPERVISOR
RM335
1600 PACIFIC
SAN DIEGO CA 92101
DEPT OF DEFENSE
LOS ANGELES DIST ENG
POBOX 2711
LOS ANGELES CA 90053
DEPT OF FISH & GAME
ENVSERV DIV
POBOX 944246
SACRAMENTO CA 942442460
DEPT OF FOOD & AGRICULTURE
AGRICULTURAL RESOURCES
RM100
1220 NST
SACRAMENTO CA 95814
DEPT OF FORESTRY
ENV COORD
POBOX 944246
SACRAMENTO CA 942442460
DEPT OF HOUSING & URBAN DEV
REGION IX
ENVIRONMENTAL OFFICER
611 WEST SIXTH ST, STE. 811
LOS ANGELES CA 90017
DEPT OF JUSTICE
DEPT OF ATTY GEN
RM700
110 WEST A ST
SAN DIEGO CA 92101
FED AVIATION ADMIN WESTERN REG
POBOX 92007
LOS ANGELES CA
FEDERAL ENERGY REGULATORY
COMMISSION
1001ST ST., STE 2300
SAN FRANCISCO CA 941053084
MARINE RESOURCES REG DR & G
ENV SERVICES SPR
STEJ
4665 LAMPSON AVE
LOS ALAMITOS CA 907205139
OFF OF PLANNING & RESEARCH
OFF OF LOCAL GOV AFFAIRS
POBOX 3044
SACRAMENTO CA 958123044
SAN FRANCISCO BAY CONSERV & DEV
COM
STE 10600
455 GOLDEN GATE AVE
SAN FRANCISCO CA 941027019
SANDAG
EXEC DIRECTOR
STE 800
1ST INTL PLZ 401 BST
SAN DIEGO CA 92101
SD COUNTY
PLANNING & LAND USE DEPT
STE 310
5510 OVERLAND AVE
SAN DIEGO CA 921231239
SDGE
8315 CENTURY PARK CT
SAN DIEGO CA 92123
STATE U\NDS COMMISSION
STE 1005
100 HOWEAV
SACRAMENTO CA 958258202
US ARMY CORPS OF ENGINEER
1455 MARKET ST FL17
SAN FRANCISCO CA 94103
US BUREAU OF LAND MGMT
STE RMW
2800 COTTAGE WY
SACRAMENTO CA 95825
US BUREAU OF RECLAMATION
27708 JEFFERSON AVE, STE 202
TEMECULA CA 92590
US FISH & WILDLIFE SERVICES
2800 COTTAGE WAY
STE W-2605
SACRAMENTO CA 95825
USDA RURAL DEVELOPMENT
DEPT 4169
430 GST
DAVIS CA 95606
WATER RESOURCES CONTROL BOARD
PO BOX 100
SACRAMENTO CA 95801
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HOEHN ACURA
J. P. PAYNTER-GM
PO BOX 789
CARLSBAD, CA 92018
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HOEHN AUDI
T.J.SAMHOURI-GM
PO BOX 789
CARLSBAD, CA 92018
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HOEHN BUICK, CADILLAC, GMC
DIANNE BRACKETT-GM
PO BOX 789
CARLSBAD, CA 92018
HOEHN HONDA
RICK BLAKEMORE
PO BOX 789
CARLSBAD, CA 92018
HOEHN INFINITY
TED HOEHN-GM
PO BOX 789
CARLSBAD, CA 92018
HOEHN JAGUAR LAND ROVER
JO HANNA HOEHN - GM
PO BOX 789
CARLSBAD, CA 92018
HOEHN MERCEDES BENZ
KRIS TRUMAN-GM
PO BOX 789
CARLSBAD, CA 92018
BOB BAKER AUTOMOTIVE
KURT ANDERSON-GM
5555 CAR COUNTRY DRIVE
CARLSBAD, CA 92008
HOEHN AUTOMOTIVE
BOB HOHEN
PO BOX 789
CARLSBAD, CA 92018
BOB BAKER AUTOMOTIVE
WILLIAM KORNIK-GM
5555 CAR COUNTRY DRIVE
CARLSBAD, CA 92008
HOEHN AUTOMOTIVE
BILL HOHEN
PO BOX 789
CARLSBAD, CA 92018
BOB BAKER AUTOMOTIVE
CHRIS BAKER
5555 CAR COUNTRY DRIVE
CARLSBAD, CA 92008
LEXUS CARLSBAD
GENE MANGANIELLO-GM
5444 PASEO DEL NORTE
CARLSBAD, CA 92008
TOYOTA-SCION
IVANMENDELSON-GM
5424 PASEO DEL NORTE
CARLSBAD, CA 92008
NORTH COUNTY HYUNDAI
MICKEY PONG-GM
5285 CAR COUNTRY DRIVE
CARLSBAD, CA 92008
WESELOH CHEVROLET KlA
MIKE WESELOH-GM
5353 PASEO DEL NORTE
CARLSBAD, CA 92008
EMI
ROD WILSON
4737 W. 156TH STREET
LAWNDALE, CA 90260
KEN GRODYFORD
KURT MALETYCH-GM
PO BOX 1576
CARLSBAD, CA 92018
JUDY JONES-CONE
6030 AVENIDA ENCINAS
STE. 200
CARLSBAD, CA 92011
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6600 PASEO DEL NORTE STE 100A
CARLSBAD CA 92008
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5600 PASEO DEL NORTE STE 105A
CARLSBAD CA 92008
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OCCUPANT
5600 PASEO DEL NORTE STE 108A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 109A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 107A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 112A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 114A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 115A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 110A
CARLSBADCA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 119A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 116A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 121A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 122A
CARLSBADCA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 123A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 124A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 125A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 126A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 127A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 128A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 130A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 133A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 135A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 137A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 136A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 138A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 139A
CARLSBAD CA 92008
OCCUPANT
5600 PASEO DEL NORTE STE 140A
CARLSBAD CA 92008
OCCUPANT
5610 PASEO DEL NORTE STE 100B
CARLSBAD CA 92008
OCCUPANT
5610 PASEO DEL NORTE STE 103B
CARLSBAD CA 92008
OCCUPANT
5610 PASEO DEL NORTE STE 108B
CARLSBAD CA 92008
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5610 PASEO DEL NORTE STE 106B
CARLSBAD CA 92008
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5610 PASEO DEL NORTE STE 105B
CARLSBAD CA 92008
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OCCUPANT
5610 PASEO DEL NORTE STE 112B
CARLSBAD CA 92008
OCCUPANT
5610 PASEO DEL NORTE STE 11OB
CARLSBADCA 92008
OCCUPANT
5610 PASEO DEL NORTE STE 113B
CARLSBADCA 92008
OCCUPANT
5610 PASEO DEL NORTE STE 114B
CARLSBAD CA 92008
OCCUPANT
5610 PASEO DEL NORTE STE 115B
CARLSBADCA 92008
OCCUPANT
5610 PASEO DEL NORTE STE 116B
CARLSBAD CA 92008
OCCUPANT
5610 PASEO DEL NORTE STE 117B
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 100D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 103D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 104D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 106D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 107D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 108D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 109D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 11OD
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 112D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 114D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 115D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 116D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 119D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 117D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 120D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 121D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 122D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 124D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 125D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 126D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 127D
CARLSBAD CA 92008
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5630 PASEO DEL NORTE STE 129D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 130D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 135D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 141D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 144D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 145D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 143D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 140D
CARLSBAD CA 92008
OCCUPANT
5630 PASEO DEL NORTE STE 139D
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 102C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 105C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 106C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 107C
CARLSBADCA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 108C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 109C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 110C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 1120
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 117C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 116C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 115C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 114C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 1190
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 122C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 123C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 1240
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 1250
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 126C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 128C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 127C
CARLSBAD CA 92008
OCCUPANT
5620 PASEO DEL NORTE STE 120C
CARLSBAD CA 92008
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5613 PASEO DEL NORTE
CARLSBAD CA 92008
OCCUPANT
5334 PASEO DEL NORTE
CARLSBAD CA 92008
OCCUPANT
5424 PASEO DEL NORTE
CARLSBADCA 92008
OCCUPANT
5434 PASEO DEL NORTE
CARLSBAD CA 92008
OCCUPANT
5444 PASEO DEL NORTE
CARLSBADCA 92008
OCCUPANT
5454 PASEO DEL NORTE
CARLSBADCA 92008
OCCUPANT
5500 PASEO DEL NORTE
CARLSBADCA 92008
OCCUPANT
5550 PASEO DEL NORTE
CARLSBAD CA 92008
OCCUPANT
5566 PASEO DEL NORTE
CARLSBAD CA 92008
OCCUPANT
5215 CAR COUNTRY DR
CARLSBAD CA 92008
OCCUPANT
5245 CAR COUNTRY DR
CARLSBAD CA 92008
OCCUPANT
5285 CAR COUNTRY DR
CARLSBADCA 92008
OCCUPANT
5365 CAR COUNTRY DR
CARLSBAD CA 92008
OCCUPANT
5515 CAR COUNTRY DR
CARLSBAD CA 92008
OCCUPANT
5555 CAR COUNTRY DR
CARLSBAD CA 92008
OCCUPANT
5475 CAR COUNTRY DR
CARLSBAD CA 92008
OCCUPANT
5555 PASEO DEL NORTE
CARLSBADCA 92008
OCCUPANT
5445 PASEO DEL NORTE
CARLSBAD CA 92008
OCCUPANT
5335 PASEO DEL NORTE
CARLSBAD CA 92008
OCCUPANT
5331 PASEO DEL NORTE
CARLSBAD CA 92008
OCCUPANT
5124 PASEO DEL NORTE
CARLSBAD CA 92008
OCCUPANT
1060 AUTO CENTER CT STE A
CARLSBAD CA 92008
OCCUPANT
1060 AUTO CENTER CTSTEF
CARLSBAD CA 92008
OCCUPANT
1060 AUTO CENTER CT STEG
CARLSBAD CA 92008
OCCUPANT
1060 AUTO CENTER CT STEH
CARLSBAD CA 92008
OCCUPANT
1060 AUTO CENTER CT STE
CARLSBAD CA 92008
OCCUPANT
1060 AUTO CENTER CT STEJ
CARLSBAD CA 92008
OCCUPANT
1060 AUTO CENTER CT STE K
CARLSBAD CA 92008
OCCUPANT
1060 AUTO CENTER CT STEL
CARLSBAD CA 92008
OCCUPANT
1060 AUTO CENTER CT STEM
CARLSBAD CA 92008
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5120 AVENIDA ENCINAS #A
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Car Country Initiatives 2 & 4
SP 19(J)/LCPA 12-01
Background
•November 2009
–City Council directs staff to engage in public
outreach with car dealership representatives
to address dealership concerns
•Early 2010
–Formation of Car Country Carlsbad Working
Group
Background Continued
•April 2011
–Summary Recommendations Report presented
to City Council
–30+ recommendations under four topic areas:
•General Appearance
•Sign Program
•Traffic and Safety
•Minor Updates to Specific Plan
Specific Plan Amendments
•Initiative 2 – Sign Program
–Update and modify Sign Program (Standards)
–Address changing needs of automotive industry
•Initiative 4 – Minor Updates to Specific Plan
–Streamline the review and approval process for minor
improvements
–Miscellaneous clean-up items and improve readability
Initiative 2 - Sign Standards
Proposed amendments to Sign Standards:
•Directional Signs
–Specific to the needs of each dealership.
•Franchise signs
–Allow one additional monument sign per lot
•Car Country Identification Signs
–Entry Monument Signs
–Wayfinding Signs
–Requires a Comprehensive Sign Program
Initiative 2 - Sign Standards
Working Group recommendation:
Consider allowing a higher pole (freeway-oriented) sign (up to 50’)
with LED and changing message to include public and community
messaging
Proposed amendment:
•Regional Commercial Sign (freeway-oriented)
–Height increase from 35’ to 50’ for a static sign
•Digital Display Sign (NOT approved by PC)
–Incorporated into Regional Commercial Sign
–Overall sign height up to 65’ tall
–Digital display area of up to 625 sq. ft. (25’ x 25’)
–Subject to approval of a Conditional Use Permit
Initiative 4 – Minor Updates to Specific Plan
Proposed amendment:
•Minor clean-up items
–Eliminate inconsistencies and provide clarity of
interpretation
•Streamline the review & approval process
–Reassign approval authority to the lowest appropriate decision-making authority
–Establish a minor administrative approval (Minor SDP)
–Create a new category of “exemptions”
Local Coastal Program Amendment
•Specific Plan serves as the implementing
ordinance for the Local Coastal Program
•Proposed amendments must be approved
by the California Coastal Commission
•Amendments are consistent with relevant
Mello II policies
Environmental Review
•Exempt from CEQA
–pursuant to Section 15061(b)(3) (General Rule)
where it can be seen with certainty that there is
no possibility that the activity in question may
have a significant effect on the environment.
Summary
•Proposed amendments:
–Incorporate new sign standards for on-site directional signs
–Allow for an additional franchise sign per lot
–Provide an opportunity for Car Country Identification signs (monument and wayfinding)
–Allow a height increase from 35’ to 50’ for a static Regional Commercial Sign
–Streamline the review and approval process
–DO NOT include provisions for digital signs
–DO NOT expressly permit any development
•Require approval of an LCPA by the CCC
Recommendation
Introduce Ordinance CS-248 approving Specific
Plan Amendment 19(J) and adopt Resolution
2014-052 approving Local Coastal Program
Amendment LCPA 12-01 as recommended for
approval by the Planning Commission.
LED Freeway Display
24
Makes
and
Models
Ontario Auto Center vs. Carlsbad Car Country
•Ontario Auto Center Large Sign
•LED Screen is 29’ x 29’
•Overall Height of sign is 80’
•Carlsbad Car Country Proposed Sign
•LED Screen is 25’ x 25’
•Overall Height of sign is 64’6”
The Carlsbad Car Country sign will operate according to the
Caltrans regulations:
•No video.
•No motion.
•Each frame remains static on display for 6 sec.
•No blanks between frames, each frame morphs into next frame.
Brightness: Daytime 85% max, Nighttime 15% max
•Dimming controlled by a photocell based on ambient light throughout the day.
•No halo, no glare with 0% to 100% dimming capability.
Standard Illumination: 0.3 footcandles
•Commercial Illuminance will be 0.09 footcandles at a distance of 380 feet.
•Residential Illuminance will be 0.01 footcandles at a distance of 1220 feet.
Conclusion: The proposed Carlsbad sign would not cause excessive illumination or light pollution.
•LED Freeway Signs have been proven to increase sales by 12-16%.
•Support Cities by allowing 10-20% of the time on the LED screen to display public service messages equally divided throughout the hours of operation.
Examples:
•Ontario Auto Center
•Riverside Auto Center
•Lexus of Escondido
•Huntington Beach Blvd of Cars
•Buena Park Auto Center
An increase in revenue of 12-16% in Carlsbad would equate to the
following:
•Additional sale of 3,600 cars per year (Based on a 12% increase of current car sales of 30,000 per year).
•An additional $720,000 dollars per year for the City of Carlsbad in tax
revenue generated by Car Country (Based on 12% of an estimated
$6,000,000 tax base the City receives from the dealers at Car Country
annually).