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Home My WebLink About2014-06-03; City Council; 21624; Proposed Donation of Carlsbad Archway Sign PS 13-110CITY OF CARLSBAD - AGENDA BILL 17 AB# MTG. DEPT. 21,624 6/3/14 CED PROPOSED DONATION OF CARLSBAD ARCHWAY SIGN PS 13-110 DEPT. DIREaOR CITY ATTORNEY CITY MANAGER RECOMMENDED ACTION: Adopt Resolution No. 2014-117 . denying sign application No. PS 13-110, and declining the offer to fabricate, install, and donate to the City of Carlsbad a community "archway sign" across Carlsbad Boulevard at Carlsbad Village Drive. ITEM EXPLANATION: Background: On August 13, 2013, the applicant, Mike Howes, on behalf of the Carlsbad Chamber of Commerce ("Chamber") submitted a preliminary review application (PRE 13-25) for staff review and comment on the proposed donation of a community archway sign that would be installed in the Village across Carlsbad Boulevard just north ofthe intersection at Carlsbad Village Drive. The purpose ofthe preliminary review was to advise the donor/applicant regarding technical and processing requirements, and to provide some initial feedback regarding aspects ofthe sign's design. Staff comments on the preliminary design included the following (Exhibit 2): • consider removing elements that give the sign a "busy" and distracting appearance; consider a simpler design that reflects the character and history ofthe Village; • integrate accents and art elements into the sign; and • consider incorporating design elements for the support poles, such as commemorative plaques, historical information, or public art elements, especially at the pedestrian scale. On October 23, 2013, the applicant submitted a sign permit application (PS 13-110) for the archway sign. Carlsbad Municipal Code Chapter 11.44.100 (C.M.C.) allows for way-finding signs designed as archway signs located over major roads to be approved by resolution ofthe City Council. The design ofthe sign faces is an interpretation of a roadway sign that was installed in 1938 (Exhibit 3). The historic sign was originally erected in approximately the same location to direct traffic from the highway into the business district. The materials and colors of the original sign are unknown, but according to a news account at the time, the sign was illuminated at night. The replica sign would be constructed with durable metal and painted navy blue. The channel letters would have white acrylic faces and be internally illuminated with LED lighting. The sign cabinet would also feature a sand-colored open channel border accent, illuminated with exposed neon. The sign also was proposed to incorporate two five-foot diameter bronze castings of back-to-back dolphins in faux portholes, designed by the artist Robert Wyland ("Wyland"). However, the applicant has recently revised the project and removed the dolphin castings. DEPARTMENT CONTACT: Pam Drew 760-602-4644 pam.drew^carlsbadca.gov FOR CITY CLERKS USE ONLY. COUNCIL ACTION: APPROVED DENIED CONTINUED WITHDRAWN AMENDED • • • CONTINUED TO DATE SPECIFIC CONTINUEDTO DATE UNKNOWN RETURNED TO STAFF OTHER-SEE MINUTES Council approved sign application with conditions. • • • Page 2 The supporting steel truss would span the 76-foot wide Carlsbad Boulevard, suspending the sign approximately 20 feet above the roadway. The truss would be painted a sand color and attached to two 14-inch X 14-inch square tube support posts on either side ofthe road. The sign posts would be topped with an acorn-style globe and be internally illuminated with LEDs at night. The support bases would be clad in sheet metal painted navy blue, and the upper portion ofthe sign posts would be painted black. Each base would include a bronze donor plaque and the city's seal. The acorn-style globes reach the sign's approximately 30-foot maximum height. Details ofthe proposed sign are provided in Exhibit 4. The Chamber of Commerce would own and manage the project through design, permitting, fabrication, and installation, at which time the sign would be donated to the city. The cost ofthe sign, structures, and installation is estimated to be approximately $165,000 to $175,000. TaylorMade Golf Company ("TaylorMade") has offered to fund the design, fabrication and installation ofthe sign. Arts Commission Review: Since the sign incorporated artwork when the application was submitted (the dolphin castings by Wyland), and was proposed to be donated to the city once installed, the sign was subject to the Arts Commission review (Chapter 2.18 of the Carlsbad Municipal Code). Therefore, the sign proposal was forwarded to the Cultural Arts Office. The work was first reviewed by the public art advisory committee, whose primary role was to comment on the artistic and aesthetic elements, design ofthe sign, location, construction materials and historical significance. On November 14,2013, the Carlsbad Arts Commission's advisory panel voted unanimously to recommend to the Arts Commission that the artwork donation offer be declined. In explaining their recommendation, the advisory committee expressed concerns about the commercial nature of the artwork, its lack of originality and appropriateness to Carlsbad, and its maintainability (leaching of bronze exposed to the elements, etc.). The committee also considered, and unanimously rejected, a second motion regarding the proposed sign without the Wyland dolphin element, based on the merits ofthe sign's design and proposed location. Further, the committee suggested whether the donor would consider funding a redesign of the sign and an open call for an artist to create a sign unique to Carlsbad, and also consider a more appropriate location for the sign where it could function more as way-finding for the Village (see Exhibit 5 with additional comments expressed by the advisory committee). Following a unanimous recommendation of denial by the advisory committee, the item was brought forward for a final decision to the Arts Commission. At its December 5, 2013 meeting, the Arts Commission voted unanimously (6-0) to reject the donation ofthe sign into the city's Art in Public Places collection. In the event the Arts Commission rejects a donation offer, the artwork is not recommended to the City Council for consideration (see Exhibit 6 forthe minutes ofthe December 5, 2013 meeting). Please see Exhibit 7 for more detailed information on the Arts Commission's action regarding the Carlsbad sign donation proposal (memo to Kevin Crawford, Interim City Manager from Vincent E. Kitch, Cultural Arts Manager, dated December 5, 2013). Corporate Marketing Partnerships: On February 11, 2014 the City Council adopted Council Policy No. 79 - Policy for Corporate Marketing Partnerships Utilizing City-Owned Assets. The Policy provides guidelines for allowing certain marketing opportunities on city owned property (e.g. sponsorship recognition and/or commercial advertising) provided under Corporate Partnership Agreements that will enable the city to generate revenue to enhance services and facilities. Although the policy is geared towards generating revenue that can be Z Page 3 used to enhance city services and facilities to benefit residents, visitors and businesses, donation ofthe sign by TaylorMade is considered an "in-kind" contribution, and therefore subject to the policy. Under this policy, if the sign is accepted by the City Council with the TaylorMade donation plaque, as shown on the drawings, then TaylorMade will be required to enter into a Corporate Marketing Partnership Agreement with the city. Among other things, the Agreement would specify design criteria such as wording, size, placement/location and aesthetic limitations for the donation plaque. The Agreement, which would be a condition of approval, would be subject to the approval of the City Council at a future meeting. Public Outreach Efforts: Staff encouraged the applicant to conduct public outreach with the community and downtown merchants to receive feedback on the design and location ofthe sign. As a result, the applicant contacted several local print media, such as the Union Tribune, Coast News, Carlsbad Business Journal and the Carlsbad magazine, which all ran articles on the proposed sign. On January 30, 2014, the applicant also held a public outreach meeting at the Carlsbad Inn to get feedback from the public. Reaction to the proposed sign was mixed, with some supportive of the sign, and others expressing concern with either the sign, the dolphin element, or both (see Exhibit 8 for news articles and public comments). Planning Staff Review: Concurrent with the referral ofthe proposed sign to the Arts Commission, staff conducted a review ofthe sign application. Staff allowed time for the Arts Commission to complete their review process as well as the applicant's public outreach efforts to conclude before bringing the sign application forward to the City Council. Since the Sign Ordinance does not have any development or design guidelines for an archway sign, staff reviewed the sign proposal for consistency with the basic design principles stated in the Carlsbad Village Master Plan and Design Manual (June 2013), in particular Chapter 5 - Signage. Per Chapter 5, signs for businesses, in general, should be consistent with the general design theme for the related building and should be architecturally integrated with that building in both color and style. Although, the archway sign is not integrated with an adjacent building, staff believes the sign should be compatible with the identity and character of the Village. Notwithstanding the concerns expressed by the Arts Commission over the dolphin element (which has since been removed by the applicant). Planning staff has concerns that the sign, truss and structure lack aesthetic elements that reflect the unique Village and cultural identity of Carlsbad (a number of the sign elements are similar to the 'Encinitas' community sign, for example). Furthermore, the city recently approved placement of artwork in the center ofthe roundabout at the northern entry into the Village at State Street/Carlsbad Boulevard, and relocated the existing Hubbell entry sign to mark the southerly approach to the Village. The need for, and impact of, an archway sign at Carlsbad Village Drive may be diminished as a result. Currently the city has undertaken a number of initiatives intended to revitalize and bring an identity, or branding, to the Village, such as: • improving the Village streetscape by installing a set of street furnishings (i.e. trash and recycling receptacles, benches and hanging baskets) that will provide a cohesive feel, sense of continuity and visual identity to the Village; • installing parking, biking and pedestrian way-finding signs throughout the Village that will also have a consistent color, material and theme; and Page 4 • installing a roundabout at the northern entrance to the city, including an art component, and landscaping that will continue south on State Street for a consistent landscape palette into the Village. In addition, the city recently began the process to comprehensively update the Village Master Plan and Design Manual to spur renewal in the Village. Rather than considering this proposal in isolation at this time, staff believes a better opportunity to explore support for, and consider design ofthe community sign exists within the broader 'placemaking' efforts - such as the Village Master Plan update - currently underway. Doing so would give community members a chance to express their needs and desires about the Village area in a more holistic, structured fashion. PERMIT ALTERNATIVES: The following are alternatives to the recommended action for the City Council's consideration. 1. Approve the sign application as submitted and as shown on Exhibit 4 of this Agenda Bill. 2. Approve the sign application with Council-directed modifications (i.e., color, material, design, etc.). 3. Defer action on the sign application, with the consensus ofthe applicant, pending completion of the Village Master Plan process. The first two alternatives would require staff to prepare a new resolution that reflects the City Council's approval and incorporates conditions; this resolution would require consideration at a future meeting. FISCAL IMPAa: There would be no cost to the city for the construction and installation ofthe sign. However, should the sign be approved and accepted, the city would be responsible for its maintenance. A breakdown of the anticipated maintenance costs and schedule is listed below. • Average annual cost for installation and replacement of LED lights = $1,514 • Average annual cost for pressure washing sign and posts = $2,000 • Average annual cost for painting of sign and posts = $1,440 Total annual maintenance costs based on the above figures would be approximately = $4,954. If installed, cost of maintenance would be absorbed in the Streets Division budget. ENVIRONMENTAL IMPACT: If the sign application is approved it would be exempt from the California Environmental Quality Act (CEQA) per State CEQA Guidelines Section 15301(c) - minor alteration of existing facilities, including streets, sidewalks, gutters, and similar facilities involving negligible or no expansion and Section 15304(f) - minor trenching and backfilling where the surface is restored. If the sign application is denied, such action is exempt from State CEQA Guidelines per Section 15061(b)(4). 4 Pages EXHIBITS: 1. City Council Resolution No. 2014-117 (RS 13-110) 2. Letter to Mike Howes, dated September 10, 2013, from David De Cordova, in regard to Preliminary review (PRE 13-25) ofthe proposed sign 3. Photo ofthe 1938 historical Carlsbad sign 4. 8/2" X 11" reduced plans 5. Memo to Carlsbad Arts Commission from Vincent Kitch, Cultural Arts Manager, dated November 25, 2013, in regard to the Arts Advisory Committee meeting on the Carlsbad sign 6. Arts Commission agenda and meeting minutes dated, December 5, 2013 7. Memo to Kevin Crawford, Interim City Manager, and Gary Barberio, Assistant City Manager, from Vincent E. Kitch, Cultural Arts Manager, dated December 5, 2013, in regard to the Arts Commission Action regarding the Carlsbad sign donation proposal 8. Public outreach efforts by the applicant 5 EXHIBIT 1 1 2 25 26 27 28 RESOLUTION NO. 2014-117 3 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA, DENYING SIGN PERMIT APPLICATION NO. PS 13-110 4 AND DECLINING THE OFFER TO FABRICATE, INSTALL AND DONATE A COMMUNITY ARCHWAY SIGN TO THE CITY OF CARLSBAD. CASE NAME: CARLSBAD ARCHWAY SIGN CASE NO.: PS 13-110 7 The City Council of the City of Carlsbad, California, does hereby resolve as follows: 8 WHEREAS, pursuant to Title 11, Chapter 11.44.100 B.3., way-finding signs designed as archway signs located over major roads within the city may be allowed if approved by resolution ofthe City Council; and WHEREAS, the applicant, Mike Howes, on behalf ofthe Chamber of Commerce, submitted a sign permit application on October 23, 2013 for an archway sign to be located within 9 10 11 12 13 j^4 the public right-of-way on Carlsbad Boulevard, just north of the intersection of Carlsbad Village 15 Drive; and 16 WHEREAS, TaylorMade Golf Company ("TaylorMade") has offered to donate 17 18 19 20 21 22 donation to the public (the dolphin castings by Wyland, which has since been removed by the 23 applicant), the sign was subject to the Carlsbad Arts Commission review (Chapter 2.18 of the 24 Carlsbad Municipal Code); and WHEREAS, On November 14, 2013, the Arts Commission's advisory panel voted unanimously to recommend to the Arts Commission that the artwork donation offer be declined; and funds to design, fabricate and install the sign; and WHEREAS, upon installation of the sign the Chamber of Commerce proposes to donate the sign to the City of Carlsbad; and WHEREAS, since the sign was proposed to incorporate artwork proposed for WHEREAS, on December 5, 2013 the Arts Commission, after reviewing recommendations from its Arts Advisory Committee, voted 6-0 to reject the donation ofthe sign as art work for the incorporation into the Art in Public Places Collections; and 5 WHEREAS, concurrent with the referral of the proposed sign to the Arts 6 Commission, planning staff conducted a review of the sign application; and WHEREAS, the city has initiated a number of actions intended to revitalize and bring an identity, or branding, to the Village; and WHEREAS, the city has also recently initiated an effort to comprehensively update the Village Master Plan and Design Manual to spur renewal in the Village; and WHEREAS, a better opportunity now exists to explore support for, and consider 7 8 9 10 11 12 design ofthe community sign within the context of these broader 'placemaking' efforts getting 14 underway; doing so will give community members a chance to express their needs and desires 1^ about the Village area in a holistic, structured fashion. NOW, THERFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as follows: 1. That the above recitations are true and correct. 2. That, on behalf of the City of Carlsbad, the City Council wishes to express 16 17 18 19 20 21 its appreciation to the Carlsbad Chamber of Commerce and TaylorMade Golf Company for their 22 generous offer of donation of the proposed Carlsbad Archway Sign. 23 3. That, for the reasons stated in the recitations above, the offer of donation is hereby declined, and that the sign application (PS 13-110) is hereby denied. /// /// 24 25 26 27 28 -2-n "NOTICE TO APPLICANT" The time within which judicial review of this decision must be sought is governed by Code of Civil Procedure, Section 1094.6, which has been made applicable in the City of 4 Carlsbad by Carlsbad Municipal Code Chapter 1.16. Any petition or other paper seeking review must be filed in the appropriate court not later than the ninetieth day following the date on which 5 this decision becomes final; however, if within ten days after the decision becomes final a request for the record is filed with a deposit in an amount sufficient to cover the estimated cost or 6 preparation of such record, the time within which such petition may be filed in court is extended to not later than the thirtieth day following the date on which the record is either personally delivered or mailed to the party, or his attorney of record, if he has one. A written request for g the preparation ofthe record ofthe proceedings shall be filed with the City Clerk, City of Carlsbad, 1200 Carlsbad Village Drive, Carlsbad, CA 92008. 7 9 10 11 12 15 16 17 18 19 20 23 24 25 26 27 28 /// /// /// 13 /// 14 /// /// /// /// /// /// 21 /// 22 /// /// /// /// /// 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 PASSED, APPROVED AND ADOPTED at a Regular Meeting ofthe City Council ofthe City of Carlsbad on the day of , 2014, by the following vote, to wit: AYES: NOES: ABSENT: MATT HALL, Mayor ATTEST: BARBARA ENGLESON, City Clerk (SEAL) EXHIBIT 2 V1::ARLSBAD Community & Economic Development www.carlsbadca.gov September 10, 2013 Mike Howes Howes Weiler & Associates 2888 Loker Avenue East, Suite 217 Carlsbad, CA 92010 SUBJEa: PRE 13-25 - WELCOME TO CARLSBAD SIGN Thank you for submitting a preliminary review for an archway sign, including artwork, located at the intersection of Carlsbad Village Drive and Carlsbad Boulevard. In response to your application, the Planning Division has prepared this comment letter. Please note that the purpose of a preliminary review is to provide you with direction and comments on the overall concept of your project. This preliminarv review does not represent an in-depth analysis of vour proiect. It is intended to give vou feedback on critical issues based upon the information provided in vour submittal. This review is based upon the plans, policies, and standards in effect as ofthe date of this review. Please be aware that at the time of a formal application submittal, new plans, policies, and standards mav be in effect and additional Issues of concern mav be raised through a more specific and detailed review. Planning: 1. Currently, archway signs within the public rights-of-way are not allowed per the City Council's Policy No. 65 (Signs on Public Property) and the city's Sign Ordinance (Chapter 21.41 of the Carlsbad Municipal Code). However, an Ordinance (CS-227) for an amendment to Title 11 of the Carlsbad Municipal Code is before the City Council now. The amendment will add Chapter 11.44 (Private Party Signs on City Property), which will allow archway signs in the public rights-of-way. The Ordinance was introduced at the City Council's August 27, 2013 meeting. The Ordinance adoption is scheduled for the City Council's September 10, 2013 meeting. The Ordinance will go into effect 30 days afterthe adoption ofthe Ordinance. 2. The city does not have a Corporate Sponsorship policy, which would regulate private entity logos on city property. Therefore, the Chamber of Commerce logo would not be allowed within the public right-of-way. 3. The project requires the following review, approval and permits: a. Arts Commission: Review and recommendation to the City Council for art elements proposed for the sign. K Planning Division pJ _____ 1635 Faraday Avenue, Carlsbad, CA 92008-7314 T 760-602-4600 F 760-602-8559 ® 10 PRE 13-25 - WELCOME TO CARLSBAD SIGN September 10,2013 Page 2 b. City Council: Resolution approving the sign and accepting the public art donation and location ofthe sign c. Planning Division: Sign permit (application is attached) d. Land Development Engineering Division: Right-of-way permit 4. Although the sign must be approved by the City Council at a public meeting, staff encourages you to conduct additional public outreach with the community and downtown merchants. Further, review of the sign may need to be coordinated with the city's special projects coordinator, Peder Norby. Please contact the Planning Division for assistance with outreach and coordination. 5. Prior to the sign permit application submittal; a representative of the city will need to sign the application as owner of the property. Please contact Skip Hammann, Public Works Director, at 760-602-2751. 6. Please consider a simpler sign design that reflects the character and history of the Village. For example, a design that more closely resembles the historical sign ofthe 1930's (as shown on the photo included with your application) would recognize the city's history and could be an iconic feature in the Village. The sign's multiple elements give it a "busy" and distracting appearance. The sign could be simplified by: eliminating extraneous information such as the "Welcome to" and "Village-by-the- Sea" text; integrating accents and art elements into the sign; and removing the city and chamber logos from the truss. If the sign is redesigned please submit a rendering to the Planning Division for city staff review and comment. 7. Like the sign itself, aesthetic treatment of the supporting structures (truss and poles) is important. The submitted plans lack information as to the pole design (materials, color, etc.). Please consider design elements for the poles themselves, especially at the pedestrian scale, as there will be many people walking by the poles on a daily basis. The supporting poles present a great opportunity tp incorporate interesting design elements such as commemorative plaques, historical information, or public art elements. Whatever their treatment, however, the pole materials must be durable and easily maintainable overtime. 8. Consider installing some type of bird deterrent on the sign, truss and art work to keep birds from sitting/roosting on the structures. 9. You indicted in your application that once installed, the sign would be donated to the city. Please provide a construction cost estimate and an itemized cost estimate to maintain the sign, as its future upkeep will become the city's responsibility. Land Development Engineering; 10. Complete a Storm Water Standards Questionnaire. This questionnaire will guide you and the city U PRE 13-25 - WELCOME TO CARLSBAD SIGN September 10, 2013 Page 3 in determining what type of reports and storm water mitigation must be completed, if any, to satisfy state and city storm water quality requirements. The questionnaire can be printed from the following website link; http://www.carlsbadca.gov/business/building/permitting-process/Documents/E- 34.%20STORM%20WATER%20STANDARDS%20aUESTIONNAIRE.pdf 11. A right-of-way permit will be required. Right-of-way permits are processed administratively through the Engineering Division. Submit a site plan with your application. Including structural calculations. Plot the foundation dimensions and show that a minimum sidewalk clearance of 4 feet will be maintained. 12. Plot trench and wire route for electrical connection. Plot the location of any needed pedestals, sidewalk repair, asphalt repair, etc. to accommodate the electrical connection. Library & Cultural Arts: 13. The artistic elements that are proposed on the sign must be reviewed by the Carlsbad Arts Commission. The Arts Commission makes recommendations to the City Councii for all works of art to be acquired by the city. The City Council makes the final decision whether to accept a proposed donation or not. Transportation; 14. The proposed height and location of the archway sign meets the vertical clearance and visibility of southbound traffic signal indications from approaching vehicles (see attached traffic signal visibility analysis dated 8/15/13). However, if there are any modifications of the sign size or location the minimum vertical clearance and visibility of traffic signal indications would have to be reviewed again. 15. ADA clearance around the foundation of the poles must be maintained. Urban Place; 16. While the sign does make a bold statement, we feel the placement of the sign would be more appropriate at an entry point to the Village, such as at Pine Avenue and Carlsbad Boulevard or on Carlsbad Village Drive near the freeway. 17. We feel the artwork is not representative of Carlsbad or the Village. 18. The proposed sign does not reflect the historic character of the original sign, though we feel it should say "Carlsbad Village." 19. Other gateway signs in the region do not feature advertising of organizations or companies. PRE 13-25 - WELCOME TO CARLSBAD SIGN September 10,2013 Page 4 All necessary application forms, submittal requirements, and fee information are available at the Planning counter located in the Faraday Building at 1635 Faraday Avenue or on line at www.carlsbadca.gov. You may also access the General Plan Land Use Element and the Zoning Ordinance online at the website address shown; select Department Listing; select Planning Home Page. Please review all information carefully before submitting. If you would like to schedule a meeting to discuss this letter with the commenting departments, please contact Pam Drew at the number below. You may also contact each department individually as follows: • Planning Division: Pam Drew, Associate Planner, at 760-602-4644 • Land Development Engineering Division: David Rick, Associate Engineer, at 760-602-2781 • Library & Cultural Arts Department: Heather Pizzuto, Library & Cultural Arts Director, at 760- 602-2056 • Transportation Department: John Kim, Associate Engineer, at 760-602-2757 • Urban Place Consulting Group: Ashley Westman at 619-987-0977 Sincerely, DAVID DeCORDOVA Principal Planner CD:PD:fn c: Don Neu, City Planner Jane Mobaldi, Assistant City Attorney Skip Hammann, Public Works Director Heather Pizzuto, Library & Cultural Arts Director Bryan Jones, Engineering Manager Patrick Vaughan, Engineering Manager Gregory Ryan, Deputy Fire Marshall Scott Donnell, Senior Planner David Rick, Associate Engineer John Kim, Associate Engineer Ashley Westman, Urban Place Consulting Group Peder Norby, pedernorby@gmail.com File Copy Data Entry Attachments 1* EXHIBIT 3 l4 o -a o oc Q- •c t Cl> u.* 14^ ol i:^ o ^ Q DJ 4_ ' UJ _ £= C s I ^ §. 1, 1 s s C3 -O 3 WD .J3 -C3 IEI § 11 ll 5 Z V I S J 3 B ? « I I f ' UlUI ILX < s ?! 0 2 S 5 e f. 13 2 ^ " - I if 3& s J ,• I, t s i*h j s ullhi s ipii ft lip 1° UlIU ILX >- a. c 2 t: o .c >= > ' ^ h.'^ a.S E£ -a OS g = § -e => «c v*. _a -o o _i2 C5 5- F Wit 5 £ 1 § I 5 ' 5 5 I UjlU >- h a. c (1 3 = ..9-,e o 6 ..9-S ..P-.O ..zn 0-02 .,9-1.2 (AdiyaA) „9-,ZI. „/-,l U-I a o- u-i ^ = 3 — s f= < »• I— ^ 3 . . ca o S |C 03 CO O on O O o 3 3 S 5 o =i § S t S3 5: =! £ UJ UJ k UJ i/> _. J— _l £ Z Z => QI o 3 o Q UJ £ ar S fc " S SSP I U-I O O n U-I UJ S O O 3 t- ^ UJ J O S ^ UJ O )= cc: Z p z i..!^ — a. UJ — o S ™- z z o —j <: o 3 3 S S b3 a Q 5£ O LU O- 52 tii ^ a S s S 1±! ^ O O LXJ 35 Ss t ^ a E = g p: S S o ^2 o ^ rC. ^ SS3g Q ^ S Z Q _ UJ «t g 2 a i-2 S n. E — =E 9- as p s e a o o 5= 1— oa ^ I-s _ a O o fc d — — _1 3C ' • ^ w .,0-.9 HIV >• h CLi: li 0 5 g z S S LU CO cn w Z -tf UJ 0 C3 CJ a- § cE £ o ^ ^ S 1 s s fc fc|g5 U.I O-cri S ^ = , o o -J a. s ^ UJ a. ^ o S o «° t 5 - £ 3 tz « UJ —> UJ UJ < w oc UJ z — CO i3 i— o V> UJ ^ o«= S ? UJ LU ^ O 11 3 gf ta 3 i S z = ° f^: f= ^ ^ t B S 3 £ i ^ p Ll_ o U-I >• a LU o 3 3 11 4 S il •il i S I" e I !g =• 1 fi ^ M i- mm yilU ILX >• D. 5 ol 1^ ,.t-.l 3£ a. o o ^ 2 ^ ii2 f— g z z Jl^ UJ ^ E S iG g; o a £ g 1/1 UJ UJ — —' 3= UJ ~ o z o u- CQ b/> •< . I UJ Tz s E ^ o Si 23 5 <= S " =i ^ a u- ° S £ 3: S UJ UU ^ CK: O —J UJ S o z ^ QQ 3 o = Q 9 UJ = LU £ QJ' s£ ^ iii UJ o =S 3 <t O o -t «^ ^ p °^ S W g UJ S ^ E O ^ CSI go ^ ^ - P o 42 5 CD 3 I c 151 i i 1 a c U|UI ILX >- t zi 0 s 21 EXHIBIT 5 CITY OF <% ^ CARLSBAD Memorandum Date: Nov. 25,2013 To: Carlsbad Arts Commission From: Vincent Kitch, Cultural Arts Manager Re: Arts Advisory Committee - Carlsbad Sign The Public Art Advisory Committee met on Thursday, November 14, 2013. The committee was made up of stakeholders, residents, public art professionals, arts commissioners and city staff. The committee included: Tina Schmidt - Chair,Carlsbad Arts Commission; Sherman Deforest, Carlsbad Arts Commissioner; Dana Springs, Interim Executive Director San Diego Commission for Arts & Culture; Michael Stutz, Public Artist; Marty Volla, Village Association Co-chair/ Village Resident; Susan Gutierrez, Carlsbad Historian. City staff supporting the committee included: Vincent Kitch, Cultural Arts Manager; Karen McGuire, Cannon Art Gallery Curator; Bryan Jones, Engineering Manager; Peder Norby, Special Project Consultant; and Pam Drew, City Planner. The committee was given background on the sign donation proposal and instructions regarding the artwork donation process and their role. The committee was provided with plans and large scale images ofthe proposal. The committee discussion included artistic and aesthetic elements, design of the sign, construction materials, and historical significance. They acknowledged the generous donation of funding by TaylorMade Golf and noted the support of Chamber of Commerce for their pride in the city and their continued efforts to highlight the great aspects of Carlsbad. The committee appreciated the idea of a sign to highlight the Village and act as a potential way-finding for city residents and visitors. Recommendation: The Public Art Advisory Committee recommended the city thank the Carlsbad Chamber of Commerce and TaylorMade Golf, and see if they would consider funding a redesign of the sign and an open call for an artist to create a sign unique to the City of Carlsbad and consider relocating the sign to a more appropriate location where it could function more as way-finding for the Village. Action Taken: The committee voted unanimously not to recommend the sign design proposal as submitted. In addition, the committee considered a second motion related to the Carlsbad sign proposal without inclusion of the bronze Wyland dolphin element and that motion was also unanimously rejected. Cultural Arts Office 2955 Elmw/ood Street I Carlsbad, CA 92008 I 760-434-2920 I 760-730-0329 fax www.carlsbadca.gov November 18, 2013 Page 2 Below are some of the concerns expressed by the committee: The dolphin design- • It is artwork of a commercial corporation. • This exact dolphin porthole can be purchased on-line. It is part of a series of portholes available. One committee member reported seeing this design available on the Home Shopping Network. • The committee is also concerned that Wyland would not be willing to give up copyright to the work which could cause legal issues in the future should the city want to move or decommission the sign. • The dolphin is done in bas-relief or low relief sculpture which is a very difficult process to get a correct rendering of an animal, face-forward, like this dolphin is depicted. • The rendering of the dolphin looks incorrect and inaccurate and may not look good from a distance. • Other comments regarding the dolphin included: parrot-like, comical, cartoonish, not sophisticated enough for Carlsbad, not representative of a real dolphin, tacky. Appropriateness to Carlsbad- • The work is not specific to Carlsbad. Artwork in the city should be unique to the city. • Carlsbad has no port or shipyard so a porthole is irrelevant. • The work is not site specific to Carlsbad or the proposed location. • Members of committee believe that the city should accept unique works, not reproductions or works from a series of commercial works. • This type of sign has a tendency to be photographed extensively and may become iconic for Carlsbad. They are concemed that the dolphin would become the ad hoc mascot of the city. • A corporate commercial symbol would not be a good identifier for the City. Materials- • Bronze is a poor choice for this application. Bronze in this location may need to be cleaned and waxed every six months. Access to the bronze elements of the sign would be very difficult and costiy to maintain. • Bronze leaches as it patinas. The bronze dolphin would bleed onto the other parts ofthe sign leaving unsightly streaks and stains. The design of the sign- • The design of the overall signs fails on aesthetic quality. It has little or no artistic merit. • The metal cross bars seem to be out of scale. It is too big and across too large of a roadway. • The design ofthe sign is somewhat retro. Members of the committee think of Carlsbad as forward thinking. • It is unoriginal; just copying other cities. • The seals for the chamber and city on the poles are out of scale and much too large. The appropriateness of the location- • As proposed the sign does not act as a way-finder into the city or the village. • Carlsbad Village is moving away fi-om the automotive focus and embracing pedestrians and bicycles but this sign is more appropriate for motorists. • Members did not like the visual clutter this sign causes in this intersection. AGENDA EXHIBIT 6 ARTS COMMISSION Thursday, Decembers, 2013 9:00 a.m. Carlsbad City Council Chambers 1200 Carlsbad Village Drive Carlsbad, CA 92008 1. Call to order 2. Roll call 3. Approval of the minutes of the November 7, 2013 regular meeting of the Arts Commission 4. Discussion and Action Items a. 2014 Community Arts Grants Awards b. January 2014 Arts Commission meeting date change and 2014 meeting times c. Carlsbad sign donation proposal 5. Cultural Arts Manager's Report 6. Friends of the Arts Report 7. Commission Comments 8. Public Comments 9. Announcements 10. Adjournment NOTICE TO THE PUBLIC 1. The Arts Commission will adjourn its meeting no later than 12:00 pm. 2. When you are called to speak, please state your name and address. PUBLIC COMMENT: If you desire to speak about an item not listed on the agenda, a "Time Reservation Request" form should be filed with the Secretary. A total of 15 minutes Is provided for the Public Comment portion of the Agenda. Speakers are limited to three (3) minutes each. In conformance with the Brown Act, no action can occur on items presented during Public Comment. ALL OTHER CATEGORIES: For all other agenda items, a "Request to Speak" form must be filed with the Secretary before the item is announced. There is a five (5) minute time limit for individual speakers. MINUTES MEETING OF: DATE OF MEETING: PLACE OF MEETING: CITY OF CARLSBAD ARTS COMMISSION Thursday, December 5; 2013 City of Carlsbad Council Chambers 1200 Carlsbad Village Drive, Carlsbad CA CALL TO ORDER: Chair Tina Schmidt called the meeting to order at 9:00 a.m. ROLL CALL: Present: Commissioners Alter, DeForest, Johnson, Markovits, Schmidt, and Voil Absent: None Staff Present: Heather Pizzuto, Vincent Kitch, Cultural Arts Manager, Colleen Finnegan, Jilliah Buccola, Cheryl Blaine APPROVAL OF MINUTES: By proper motion (DeForest/Johnson) and vote, the minutes of the November?, 2013 regular meeting ofthe City of Carlsbad Arts Commission were approved. DISCUSSION AND ACTION ITEMS • The Commission voted to approve the 2014 Community Arts Grants Awards and requested a history of the grants and funding with a desire to see if the budget for grants could be increased (Jdhnson/Markovits). • The Commission voted to move the January date ofthe Arts Commission meeting to January 9, 2014. The time will remain at 9 a.m. for 2014 (Johnson/Alter). o Following recommendations from the public arts advisory panel and after discussion the Arts Commission voted to reject the donation proposal for a Carlsbad sign as presented (Johnson/DeForest) and thank the generosity of the Carlsbad Chamber of Commerce and their partners for the offer. Mike Howes, a member of the Executive Board of Directors ofthe Carlsbad Chamber of Commerce, read a letter prepared for the commission by Ted Owen, President and CEO of the Carlsbad Chamber of Commerce thanking the commission and the advisory panel for their work on the project arid indicating the Chamber was evaluating its options before making a decision on how to proceed. CULTURAL ARTS MANAGER'S REPORT Cultural Arts Manager Vincent Kitch updated the Commission on the following items: « Nearly 400 people attended the Opening-Reception for the "2013 Invitational Exhibition" at the William D. Cannon Art Gallery. 48 works of art by five diffei-ent artists are on display. Family Open Studios was held Saturday, November 23^'' with over 200 people attending. • Fire Station #3 public art renderings were presented and approved by City Council. • The RFOfor the Round-About/Coastal Rail Trail public art projiect closed and 86 responses were received. The artist will be chosen next week from fjve finalists. • Kevin Kelso is working on details of his donation proposal for Fire Station ttl and hopes to bring it back for consideration at the January meeting. • The Arts Education Advisory Committee has been suspended. Attendance by arts education teachers has decreased recently and the Arts Office is looking at other areas of focus in arts education. o Manager Kitch attended the SO Regional Arts and Culture Coalition meeting with Commissioner Johnson. • A new exhibition is open in the Sculpture Garden and a new partnership established with Carlsbad OCeanside Arts League to show local artists' works in the Cultural Arts Office. The Arts Office will partner with other local artist organizations in future months. • New Arts Commissioner Scott White was introduced, FRIENDS OF THE ARTS REPORT • The Meet and Greet event at the Museum of Making Music was well attended. • The Friends ofthe Arts leadership is preparing the budget and other details forthe annual meeting to be held in January, 2014. • The website has successfully accepted online payments for membership to the non- profit. COMMISSION COMMENTS None PUBLIC COMMENTS None ANNOUNCEMENTS December 11,2013- Arts Advisory Committee Meeting ADJOURNMENT Commissioner Schmidt adjourned the regular meeting ofthe Arts Commission at 9:32 a.m. Respectfully submitted, Sandra Riggins Sr. Office Specialist ^ EXHIBIT 7 CITY OF ^ CARLSBAD Memorandum Dec. 5, 2013 To: Kevin Crawford, Interim City Manager Gary Barberio, Assistant City Manager From: Vincent E. Kitch, Cultural Arts Manager Via: Heather Pizzuto, Library & Cultural Arts Director Re: Arts Commission Action Regarding Carlsbad Sign Donation Proposal At its Dec. S'^ meeting, the Carlsbad Arts Commission considered the Carlsbad sign proposed as a donation to the city by the Carlsbad Chamber of Commerce and TaylorMade Golf. The Commission voted unanimously to reject the proposed donation. This action was taken in accordance with the Arts Commission's established artwork donation policies and procedures. Background • The city received a proposal for a Carlsbad sign from the Carlsbad Chamber of Commerce to be located at the intersection of Carlsbad Blvd. and Carlsbad Village Drive. • The proposal incorporated artistic and aesthetic elements including an artwork by the artist Wyland. • The proposal was forwarded to the Cultural Arts Office for review by the Arts Commission. • Under Carlsbad Municipal Code 2.18.100 the Arts Commission's role is to ". . . (8) Recommend to City Council all works of art to be acquired by the city, either by purchase, gift or otherwise, and their proposed locations. (9) Recommend to City Council regarding the conservation, restoration, relocation or disposition of works of art in the city's possession". (Ord. No. CS-124, § 11, 4-5-2011) Artwork Donation Review and Approval • The process for the consideration of donated works of art is outlined in the Donation of Art Policies (rev 7/24/12) as adopted by the Arts Commission. • The policy outlines the review and approval of donated works of art which include: establishment of an advisory committee; review of the proposal by the advisory committee based on criteria including aesthetic quality, professional credentials, suitability, maintenance, feasibility, appropriateness of site and maintenance; and referral of the advisory committee findings and recommendations to the Arts Commission for review and determination. • In the event the Arts Commission rejects a donation offer, it is returned to the donor and not recommended to Council for consideration. Library & Cultural Arts , 1775 Dove Lane I Carlsbad, CA 92011 I 760-602-2049 I 760-602-7942 fax I www.carlsbadca.gov on Dec. 5, 2013 Page 2 Process • On Nov. 14, 2013, an advisory committee for the Carlsbad sign donation proposal was convened to review and make recommendations to the Arts Commission. • The committee was made up of stakeholders, residents, public art professionals. Arts Commission members and city staff as specified in the Arts Commission's policy. • The committee voted unanimously to recommend rejection of the proposal to the Arts Commission. • A report outlining the committee's findings and recommendations was prepared and forwarded to the Arts Commission for its review, and is attached. • The Arts Commission reviewed the findings and voted unanimously to reject the proposal and return it to the donor. Under the policies governing donated artworks, there is no process for appeal of the Arts Commission's action rejecting the current proposal. CMC 1.20.600 does provide an appeals process as follows: "Where no specific appeals procedure exists for any decision of a commission, committee or person which substantially affects the rights, duties or privileges of an aggrieved person, such decision may be appealed to the city council by filing a written notice of appeal with the city clerk within ten calendar days of the date of the decision." If you have any questions or need any additional information, please do not hesitate to contact me. Attachment Page 1 of 1 EXHIBIT 8 Member Directory Home Aboui w Business Directory • Carlsbad Business Journal • Events "r Membership Visitor & Community Info • Job Board Contad Us Home > Carlsbad Business Journal > Carlsbad Business Joumal; November-December 2013 > Chamber unveils plans for iconic marker Chamber unveils plans for iconic marker Nov 15, 2013 In commemoration of its 90th year of acting as the united voice of business, and as a token of goodwill toward the community ' that it has helped thrive during nine decades, the Carlsbad Chamber of Commerce is offering to put up a welcome sign in the Village of Carlsbad. With a design rooted in the past and with a dear vision to the fulure, the sign, proposed near the intersection of Carlsbad Boulevard and Carlsbad Village Drive features a simple, clean design reminiscent of a historic welcome m3rl<er that stood near the location in the 1930s, That sign was erected by the Chamber (during a brief period immediately after the Great Depression in which it renamed itself as the Carisbad Community Improvement Club}. As an added feature, renowned maritime artist Wyland has created a 5-foot tall dolphin casting, a feature that will delight children and pay tribute to the important role that Carlsbad's seaside setting has played in its role as one of the jewels of San Diego County. "Oarlene the Dolphin," as the sea mammal has been affectionately named, is a nod to the era of the '20s and '50s, which are said to be the heyday of the historic U.S. Highway 101, along which Carlsbad Boulevard sits. During those times, the most iconic spots along the route were playful, such as Noah's Ark, a restaurant that was on Ponto Beach that featured several different animals cut of wood on the hillside wilh reflective eyes. The dolphin casting, which will be forged from a durable material, will be illuminated by LED lights al night. The welcome sign project is the brainchild of Carlton Lund, the chamber's chairman of the board. The project became possible when the City of Carlsbad amended its sign ordinance earlier this year. The design and construction of the sign is being paid for by a grant from the TaylorMade Golf Company. "Our proposed sign would recognize the symbiotic relationship that exists between the business community, the city, its residents and the tourists that grace us with their presence year after year," Lund said. "This is a space of historical significance to the city, and its deserves a top-of-the-line marker." The Chamber has submitted its plans to the city, and will make a presentation to the City Arts Committee, which serves as an advisory panel to the City Council, which is responsible for a final determination on the project. The Chamber's application for the project is being handled by Chamber member Mike Howes of Howe's Weiler & Associates which offers a wide variety of services to the building and development industry including project management, master/specific plan preparation, entitlement processing, building permit processing, public facility planning, development impact fee program preparation, annexations, and due diligence research and reporting, "We are excited to share this project with the community," said Ted Owen, president and CEO of the Carlsbad Chamber of Commerce "We can see this becoming an integral part of the community, a beloved marker for residents that leaves an indelible impression in those Ihat visit Carlsbad." click here to login Terms | Privacy Policy Home | Newsletters | Products A to Z | Member Login | Site Map | Contact Us Copyright © 2014 Carlsbad Chamber of Commerce - All Rights Reserved Website development by Lynch Interactive http://www.carlsbad.org/EditionDetail.aspx?aid=3028 04/21/2014 0-^ t I WWW.CARLSBAD.ORG t>njd(tit&CEO CMUStAD CHtMtEROf CDMUEKE Thoughts for the end 2013 Where did the year go? tt seems only yesterday that I was celebrating my birthday of June 14. This Issue is the last one of the year. It is a double issue with lots more news. I thought I would take, the opportunity to leprlntsome of my favorite quotes. Remember these: • Without rest, a man cannot work. Without work, the rest does not give you any benefit. • You have reached the pin- nacle of success as soon as you become uninter- , ested in money, compli- ments, or publicity. • The highest rewanJ for your work is not what you get for it, but what you become by it. • Young people live In the future. Old people live in the past. Wise people live in the present. • It's right to be content with what you have, but not viiith who you are. • Success is not perfection; success is slightly above average. • Life is like riding in a taxi. Whether you are going anywhere or not, the meter keeps ticking. • Until you value yourself, you won't value your time. Until you value our time, you will not do any- thing with it. • The world stands aside to let anyone pass who knov« where he is going. Happy holidays. See you in 2014 Carlton Lund with Darlene the Dolphin, a casting by noted marine life artist Wyland. One last kudo for the road Since the i>lovember and Decem- ber editions of the Carlsbad Busi- ness Journal are combined in this issue, and my term as chairman ends at the end of the year, this is my last Kudos column. 1 just want to say that it* been great spotlighting all of the posi- tive accomplishments that our members have reached during my two-year tenure. When you pick up the next issue, in January of 2014, you'll get to hear from John Osborne, director of external affairs of ATST, who will step up to be -the chairman of the board. I look forward to hearing from him I This column has always been about focusing on the positive things that our chamber mem- bers are doing. I've always said that what I want to do B shine the spotlight on others. With this being the last of my columns, however, I'd like to take the opportunity to shine the spot-light on a prr^ect that is very dear to me — one that I've been work- ing on for nearly 13 years: putting up a welcome sign in Carlsbad — one that will add to all of the great landmarks that our betoved community already has. Wrth this being the 90th anni- vetsaiy of the Carbbad Chamber of Commerce, I think the time B right to pursue this project, a meaningful one that will have a lasting effect on the City of Carlsbad for years to come. Recently, I brought my vision to the board of the Carlsbad Cham- ber of Commerce and they've agreed to take it on as a project. The Chamber has submitted the plans to the City of Carlsbad for its consideration. In the months ahead, this proposal will make its way through the city* official pro- cess, and 1 hope that it has your support. Clia'niianofltieBoafd CAnSSADOUMBU OF COMMERCE I've always said Calsbad would benefit from a world-class wel- come sign, and I've been working hard to make that a reality. In 1938, this Chamber (which briefly changed its name to the Carlsbad Community Improvement Club) was getting over the effects of the Qreat Depresskjn and some members got together to put up a sign along U.S. Route 101 on the southerrvpart of town. This lighted sign, WKhich could be seen for miles around, was located near the site where this proposal is — near the Intersection of Carlsbad Boulevard and Carlsbad Village Drive. My vision for this new project is for a design that pays tribute to that project and Its classy vibe and updates tt with a playful design that will add to the sign's appeal. I'm good friends with noted sealif e artist Wyland — 1 sit on the board of his foundation — and I approached him about aeat- ing a 5-foot porthole casting of a dolphin that will be on the top of the sign, lifted by the letters in the world "Carlsbad." Wyland has agreed to let us use the design, which I've named Darlene after Wyland's mother. Wyland Is well known for his love of marine life, his lifelike depk:- tions of whales, dolphins, sting- rays and other magnificent crea- tures. I know that Carlsbad, with its proximity to the great Pacific Ocean, has a strong Interest In the sea and in environmental conserva- tion. All of these combined inter- ests make Wyland's art a perfect symbol for our community. Thinking about the future, I've seen children — Including my own grandchildren — react to Darlene very positively, and I can tell you know that this is a veiy powerful image. My hope 'B that the sign one day becomes an icon of Carlsbad. 1 can pcture it on postcanjs, cn family vacation photos from those who come and visit our tovely c'rty every yearl I can picture our youngest of visitors begging their parents to stop and take a photo witti Oarlene, and Wyland aficionados coming to the area, the way that his most well-known series of whale murals drew fans from all over to the places where they were painted. It will be a distinguishing landmark of our city — broadcast on TV wtienever nationally-televised events take place in Carlsbad. When history books are written about our dty, the sign might be prominently displayedl It takes a lot of people to bring this to reality, so I want to give KUDOS to all of those who have helped witti this endeavor. KUDOS to Mark King and liylormBde eoH Co. for its grant, which is paying for the construction and design of this sign. KUDOS to Mike Hovrei of Howes, Wieler & Asso- ciates, who is helping us ferry this project through the permlting pro- cess with the City. KUDOS for ttie Chamber staff for the hours that they've put into this process, and KUDOS to the Chamber board for helping me accomplish this 13-year dream. It has been a pleasure to serve as the Board Chairman for the past two years. CARLSBAD CHAMBBX OF COMMIRCB Ouirata MtnOAfinf MtBiM*lhwKWAMHir knmtdMtPutOuiiwmn (MMdMe tawMf MMledMM UhlMMliltaCMp. HnCUrofMenbcrSwtai Ciminhnt Vk(CUtgfP)M(Mcr MkhxINcMvMCP IteOBtrrfSnUglclVmta) LmStHMw TMVIMalOiitMr tMriBHnitl VMIihtft (MCHP* MWadnrdHitai UptWim MllmUi ln*OflcMirSMrlM»M.nilUMUi SKplm^^'Hnann iKBCiiUMd GntMu»«iltlb UCtttillcMrtMWSp* PnlMcCmnkk lifMMtCatfCMWHV TtaWls SybiilmnlniCnItrifEKiiikH (MRMI IMiHMt"Mnl iBillfM SMefklloriblri* Onbndn bmrPlniilmkCiibW DnSOmm WtrtflvM BcdQfln^ JltdbgMmillHHin iMStdlni dariMfithUiti^tiK. TlmSMiM SOIIPIHMWI tOdudUiRi] UMT-VpMnkuMiriM OfieEiaMa atftfOibkat MnCMn aw SuMWlMtllf HMNtaCvIhgc FnadOTltoMiiM KCfir IrnlHi' VUttHfaM SMIRW litamrtMSpMhAit IjmiOHinn InhwaltnkEiHuiiiv BtiwhlMnai MtMlffMlMMit Btvtajawn DkKlKerCHmiidatfMii MA.Lipci Dinctor«rSM«Hulntt>| McMkUMMB MMhMlnglpMMM ScMtWtNr IrthMMr E4NMri|wi lliiiibiiSw^iMiMMniw IMirSMhn •1lw(kfaMa«mb(iirCMniMnpNn«uibotet tf.RtSBAUBUSIIJtSSJOURMAL Ph. (M»«Mm< FIL{NII| HMIfl 30 vol. 27. HO.^ 2 QOASTNEWS. THE COAST NEWS .com sm YOUR NEIGHBORHOOD NOV. 1. 20ia The rendering shows the Initial design ot a Carlsbad sign placed over Carlsbad Boulevard, next lo Caitsbad Village Drive. Courtesy image A WELCOMING DISPLAY Carlsbad sign may arc over Village main street next year By Rachel Stine CARLSBAD — For 13 years, Carlton Lund has faced set back after set back against his dream of installing a large Carlsbad sign, similar to that in Encinitas, in the heart of the city's downtown. In 2001, the project was denied because archways were not pemiitted downtown. Eventually when that hurdle was remedied, funds for the $225,000 sign were hard to come by. But Lund, the chairman of Carlsbad's Chamber of Commerce, believed in the sign. "When people come to town and actually see what (the city) is, it's incredible. There's no bigger marketing thing you Banning the ba^ Endnitas will look at drafting an ordinance to ban single-use plastic bags. A6 Fundraising for veterans Funds coming from private donations and brick sales will help get a projea to honor veterans in Solana Beach back on track. Bl can do," he said. Rather than giving up after all of these years, he seized the opportunity on the Chamber of Commerce's 90th anniver- sary this year to make his dream a reality. Because of his efforts, the project at last appears to have gained promising steam, and Lund's hope that the sign will be in place by sum-mer 2014 may become a reality. From the get-go, Lund envisioned a grand sign displaying the city's name hanging above Carlsbad Boulevard a stone's throw away from Carlsbad Village Drive. He said wanted a simple, historic-looking sign that also incorporated an ocean TURN TO SIGN ON A19 The San Dieguito Union High School District announced that it over- charged property taxes within its boundaries. The district plans on releasing more information about reimbursing homeowners who already paid in the ne)ct week. File photo by Jared Whitlock Error leads to higher tax bills for residents Entrepreneurs and business owners in the Latino commu- nity gather to share ideas and give advice to those looking to get their startups off the ground. B4 Two Sections, 60 pages Arts & Entertainment . A22 Food & Wine B14 Legats A26 Opinion A4 Sports A20 HOW TO REACH US (760)436-9737 Calendar ca]endar@coastnew^;roup.com Community News: community@coasmewsgioup.com Letters to the Elt^tor letters@coastnew^roup.com By Jared Whitlock COAST CITIES — Thousands of residents in the San Dieguito Union High School District were recently mailed property tax bills that overstated how much they owe, school officials said last week. The error was due to a miscalculation of the tax rate assessed for Proposition AA, according to the district. Last year, Proposition AA, a $449 million bond, barely passed. To pay for the measure, during the campaign, the district said property tax bills would go up by no more than $25 per $100,000 of assessed home value. However, 70,000 prop- erty owners in the district were charged $37 per $100,000 of assessed home value on their bills, result- ing in an average property tax bill $100 higher than it should be, according to Michael Workman, a spokesman with the coun- ty- On Monday, Workman noted that about 4 percent of the property owners have already paid their bill. The San Diego County Treasurer-Tax Collector is looking at options for refunding them. Officials are finalizing instructions for those who haven't paid. One option includes having property owners pay their inaccurate bill and the county reimburs-ing them later. Further instructions will be released online and mailed to those impacted by the error in the next week, Workman said. "We don't have a time- line for refunding them at this time," Workman said. TURN TO ERROR ON A19 There's a reason 20,000 doctors have recommended the Medifast Brand since 1980. 's Not a Mirade. ..It's Medifast. e fast and healthy way to lose weight. Oiti^jd OteaJliideCcrter • te-Ofi-OneConst^iatMns yiOO TMcdifast OFF WEIGHT CONTROL CENTERS . f i 3432 BREAKF.\ST • LUNCH • DINNER PACIFIC CO.\ST CUISINi: 6 MEDITFRR.W'KAN INFLUKNCKS 760.944.8252 LKHAFACAYOLEUCADIA.COM D2N. HWY 101. LEUCADIA. CA WW. 1,2013 THE COAST NEWS A19 SIGN CONTINUED FROM Al iheme. The 20-foot-tall sign is modeled after the downtown Encinitas sign and will be topped with a sculprure of a dolphin created hy famous marine KEe artist Wyland, a friend of Lund's. The project also incorpo- rates two "Idndness meters," (aka two parking meters "where people can make vol- uintary donations for the Carlsbad Charitable Foundation). In total the sign is pro- jected to cost $225,000, con- sisting of $175,000 for the design, construction, and installation of the sign and $50,000 for the raw material needed for the sculpture. Wyland has agreed to donate his time creating the piece for free, according to Limd. Lund aspires to build and install the sign at zero cost to the dty. After several slow years of fundraising, be was able to convince Carlsbad's TaylorMade Golf to sponsor the project and pay for the bulk of the costs. Then a few weeks ago, the Carlsbad Chamber of Commerce Board of Directors approved the sign as an official chamber initia- tive. "It's like it's meant to be. All of the stars are alj^ning," Ltmd said. The dty has coiifirmed that it has received a pro- posed Carlsbad sign dona- tion from the Chamber of Commerce. The dty's Arts Commission will review the proposal next and the proj- ect win have to go through a general dty approval process culminating with a City Council vote. Lund is hopeful that he will gain dty approval in time to install the sign by ^ff^T Flag Day June 14,2014. l*-^- The enzymes & vitamins in this pleasinf facial have a deep f^generating effect, rejuvenatinc your skin while removing impurities & .6 shin calls, tightening (finnine. Tliere is no better facial to ge| you in ttie fail spint with recopizahle scer^^pumpkir. Starting at . Estlictician S Waxing Specialjrf^ ». Coist No. 101, Suite ZtS;En(» j Located in Deep Tan S Spa e Lofts at Mpdnjigtit Beach Carlton Lund poses next lo "Darlene." (Marine life artist Wylimd created the piece ttiat Lund hopes will top a Carlstiad sign welcoming visitors to ttie city. Courtesy pTwIo ERROR CONTINUED FROM Al Workman said he's not aware of potential legal consequences facing the^ county or school district as a result of the miscalcula- tion. Eric Dill, associate superintendent of the school district, said he's unsure how exactly the error occurred, but added that it will be investigated. "We're focused on mak- ing this righC Bill said. "We'll drde back once we have solutions for reim- bursements." What's known is that earher this year, issuing the bonds at a premium gener- ated $7 million in revenue. That information was induded in documents dis- tributed to coimty and dis- 'ttitt offid'als, Dill s^dr'* However, for . an unknown reason, the rev- enue wasn't applied to the first principal payment, causing the faulty calcula- tion. The mistake wasn't caught until after the bills were sent out, according to Dill. Dill said that Marsha Sutton, a property owner in the district and a reporter with the Del Mar Times, notified San Dieguito about the miscalculation several weeks ago. If accurately assessed, the property tax bills would have been an additional $23 per $100,000 of assessed home value, DUI noted. "We made a promise not to exceed $25," Dill said. "We will honor tiiat" Proposition AA calls for infrastructure upgrades, rebuilding schools and other construction projects for schools throughout the district San Dieguito serves 12,500 students in Encinitas, Solana Beach. Del Mar and Carmel Valley and Rancho Santa Fe. • RING CONTINUED FROM A3 Laguna Nigel, Calif., where it was slated for an opening bid of $44,000. Rodriguez said the man who possessed the ring resides in Palm Springs. He obtained it in 2001 and had "fallen on hard times," prompting the sale, "Hie man who possessed the ring and two others who worked to sell it face felony charges of misappropria- tion of stolen property. However, arrests have not been made. The case has been submitted to the District Attomey's Office. "We're going to have them review it before we make any moves," Rodriguez said. Alworth played nine seasons with tiie San Diego Chargers from 1962 to 1970. He later played two seasons with the Dallas Cowboys, where he earned the ring after the 'team won Super Bowl VI. . As for the ring's condi- tion,, Alworth commented that it's still "beautiful." Anyone with informa- tion is encouraged to con- tact Rodriguez at (760) 966- 3504 or San Djego County Crime Stoppers at (888) 580-8477. You CEUI remain anonymous and be eligible for up to a $1,000 reward for information leading to an arrest. At the end of the press conference, Alworth shut the jewelry box housing the ring and remarked, "Case closed." '4t LEARN TO SHOOT AND PROTECT YOURSELF GLASS SPECIALIZING IN MATURE ADULTS AND SENIOR CITIZENS UVEL ONE: Defense Hand Gun Training - this is where you begin, with safety ancj knowledge train- ing tor tire arms LEVEL TWO: Basic Hand Gun Training - this is where tiie fun in learning begins LEVEL THREE: Advanced Handgun Defense Skills -continue your training witti a heavy emphasis on self defense, entertainment or competition. IS^BIACK WOLF 760.402.0619 for auciticnal infomabcti m Gaining, alfia^c- viCit iu' training 4 One Hour Lessons 'Zy^VJ^l^ '150! 'Musi meniioii Coasi News lo get discount .veusitc 3t: Black.Wolf.Defense.coiii 32 It's A Sign 6^ Written by Wendy Hinman rcARLSBAD\^ 1! A rendering of the Carlsbad sign I ome say it never existed; some thought it i would never exist again. Rumors aboimded that Carlsbad used to have a sign over the 101, much like Encinitas has now. And there has long been talk about building a new sign. Like all good projects some obstacles stood in the way, but come 2014, Carlsbad will once again have an archway sign over Historic Route 101 that will make us proud. "We're on the one-yard line," Chairman Carlton Limd says of the Chamber of Commerce's 13-year effort to erect a new sign. "It's a very classy design. We are a world-class city. We will have a world-class sign by a world-class artist." That artist is Wyland, whose marine-life murals, NOVEMBER/DECEMBER 2013 • CARLSBAD MAGAZINE paintings and sculptures grace so many places aroimd the world where the sea is cherished. He has donated his time and talent to create a dolphin, dubbed Darlene after his mother. "The letters in Carlsbad lift the dolphin," Lund says. There has been no cost to the citizens of Carlsbad except what they were willing to give. Councilman Mark Packard started with a dollar donation and more than $225,000 has been raised. TaylorMade Golf will undei-write the final construction. But if San Diego is "America's Finest City," per- haps Carlsbad could be "America's Kindest City." It is a dream Lund has and he thinks Darlene the Dolphin can help out. We are kind enough to have ^^^^^^ Carlton Lund with a rendering of the dolphin for the new Carlsbad sign 'It's a very classy design. We are a world-class city. We will have a world- class sign by a world-class artist/' -Carlton Lund • This is one of the only known photos of the original "Carlsbad Sign." In the early 1900s, Coast High- way 101 was the only means to get from Los Angeles to San Diego. If you look closely at the old sign you can see an arrow encouraging motorists to turn left and visit Carlsbad's downtown. no paid parking on city property (the Tamarack Beach lot is state owned) but a solar-powered parking meter will be included with the sign. The parking meter would not be for parking, but to stop a moment and participate in giving back. If you "Feed Darlene," credit card donations go to charity and coins will go to kids through the Carlsbad Charitable Foundation. Lund would Kke to see Carlsbad on record as the kindest city in San Diego and give children in particular an opportunity to be attentive citizens. "If we can teach our children to give back," he says, "we will always be a great America." The sign will be near the same place it was before. with one base on the east side near the historic Schutte Mansion (where the former Ocean House is now) and on the west side by Witt Rowlett's iconic surf shop, Carlsbad Pipelines. How can we be sure of where the old sign was when even some of our longest- living dtizens don't remem- ber it? While the rumors were still flying. Heather Pizzuto, Carlsbad dty library and cultural arts director, put then-History Librarian Susan Gutierrez on what seemed like a cold case. After a few Holmesian twists and turns, the photographic evidence was found and obtained from the dty of Pomona. They had the photographer's whole collection. With the what, the where, the why and the how finally answered, it is now just a matter of when. At liie sign's unveiling, a time capsule will be installed, to be opened by future Carlsbadians. Another thing that will be memorialized by this sign will be the thousands of hours put in by people who love Carlsbad and believed in this project. It's a sign of what has historically made Carlsbad a great place to be. • www.CliclcOnCorlsbad.com | 31 Carlsbad sign would be historic with a dash of whimsy | UTSanDiego.com Page 1 of 2 Carlsbad sign would historic with a dash i_ whimsy By Logan Jenkins (/staff/loaan-ienkins/) 12:32 p.m. Nov. 2, 2013 Rendering shows the Carlsbad sign. Courtesy of Federal Heath Sign Company Carlsbad's Happy Big IVIan is waving his arms at the comer of Carlsbad Village Drive and Highway 101 (aka Carlsbad Boulevard), exhorting me to imagine how absolutely stupendous the future will look. Carlton Lund on boil He's like a blustery Moses, leaning in like LBJ in full persuasion mode, leading a columnist to the Promised Sign. Imagine! Lund shouts. A cool Art Deco landmark that evokes the dolphins you see from the city's bluffs. Wow! i forgive him his rapture because I remember how unhappy he was 12, 13 years ago. Back in 2001, after Encinitas had erected its historically correct archway sign over 101, Lund was suffering from a near-fatal case of Civic Monument Envy. "Imitation is a sincere form of flattery," he wrote at the time, "and 1 applaud the Encinitas core group that made their sign a reality ! Being an active Carlsbad citizen, I intend to work with the Carlsbad council and propose a similar sign crossing Histonc Coast 101 at Carlsbad Boulevard and Carlsbad Village Drive." Lund was captivated by the notion of every coastal city welcoming visitors with archway signs, a string of pearls. "It's the most important marketing aspect you can have," he said of the landmarks. Back then, Lund thought he had three votes on the council for an Encinitas-style statement. But it was an era when signs of any kind were in bad odor. Lund's proposal ended up getting shot down. To honor its 90th anniversary, the Carlsbad Chamber of Commerce, of which Lund is the chairman, decided in February to resurrect, and Improve upon, Lund's discarded dream. A Chamber team got busy, enlisting potential contractors such as Oceanside-based Federal Heath Sign Company t° develop a CarlsbTd sign with a whimsical addition: Custom artwork by Wyland, the popular marine-theme art.st who^s ^ °f^-r;l^Lund Wyland created a grinning dolphin, named Darlene, popping out of a 5-foot-high porthole. (Some see an echo of Ponto s Noah s Ark, once famous for animal cutouts around the restaurant.) As the final hurdles, legal and political as well as engineering, were being negotiated, Peder Norby a longtime downtown Encinitas consultant, came back to work for his hometown Carlsbad. A Highway 101 champion of the first order, Norby °ved the co cept^ but he had one objection: Carlsbad's sign should reflect the design of the overhead sign that greeted motorists in the 1930s. Lund & Co. agreed and rebooted. "ZC The final product has a retro Art Deco feel with the letters seeming to reach up to Wyland's dolphin. T,t+r,- //«^.m. nt<=pr.Hiean.r.nm/news/2013/nov/02/carlsbad-sign-historic-whimsy/all/?print 11/06/2013 Carlsbad sign would be historic with a dash of whimsy | UTSanDiego.com Page 2 of 7 A $225,000 donation from TaylorMade, tl' . arlsbad-based golf manufacturer, means ti Chamber's gift will cost the city a grand total of zero. The city's arts panel is considering the final design. Who knows what the aesthetes will say? But this time Lund is confident the council will be unanimously in favor. Councilman Mark Packard has donated a symbolic dollar. Over the phone. Mayor Matt Hall expressed enthusiastic support. Carlsbad has had its challenges with public art, the doomed "Split Pavilion" being the unforgettably expensive failure of taste. As it happens, Lund led the effort to cut the pipe that made up the detested oceanfront artwork, then selling sections as keepsakes to benefit an education foundation. That's wringing sweet juice out of a lemon. Lund's carbonated fervor is legendary. He long agitated for a Wyland whale mural on the northern wall of the Encina power plant For years the irrepressible Realtor took it upon himself to skate along the coast at dawn to pick up trash and dog poop. (A knee injury has slowed him down recently.) In his rhapsodic view, the archway sign will serve as an ethical as well as a geographical beacon. Grafted to the Chamber's proposal are two solar-powered "Kindness Meters," pretend parking meters in a city without them, that would be installed at the bases of the sign, one on the east and the other on the west side of 101. The idea is to encourage residents and tourists to "Feed Darlene," either with coins or a credit card. The proceeds would go to the Carlsbad Charitable Foundation. Goofy? Maybe. But Lund sees the meters as fountains ofthe milk of human kindness, especially healthy for kids. "If you're cynical," he says with a grin, "and think I'm an (expletive) because I'm kind, I'll kill you with kindness." Ten years ago, Lund was denied his dream by a council that couldn't see the value of recreating the 101's heritage in Carisbad. Today, a city that banks big bucks thanks to tourism would be insane to turn its back on this Chamber gift. It will take about six months to build the sign's components once approval is granted, Lund tells me. By June 14, Flag Day, he hopes to see his Highway 101 dream, up and stunning. logan.jenkinsigutsandiego.com (760) 529-4917^ © Copyright 2013 The San Diego Union-Tribune, LLC. An MLIM LLC Company. All rights reserved. rxv\ -1 fi-f z-**"! 1^ rT-ki •v^ <-<T7/ol 1/0-i-»*-i ••-»+ 1 "1 lf\ill'^f\'\ O ALL RECEIVED Robert Pat & Karen R. Kelly 2770 Sunny Creek Rd. Carlsbad, CA 92010 760 438 3890 k#y.rcinch@idoud,^^^^^ Mayor Matt Hall & the Carlsbad City Council 1200 Carlsbad Village Dr. Carlsbad, CA 92008 November 8,2013 Council Members, I have enclosed a letter to the Carlsbad Chamber of Commerce that expresses our concern about the proposed street sign at Carlsbad Village Dr. and Carlsbad Blvd. I hope the Council will take to heart the suggestion to "dump Darlene" in favor of a- more appropriate and dignified symbol of our beautiful city. Thank you for your consideration in this matter. Sincerely, Pat Kelly Robert Pat & Karen R. Kelly 2770 Sunny Creek Rd. Carlsbad, CA 92010 760 4383890 kejjyranch fg)id^^^^ Mr. Ted Owen and Ms. Toni Padron C/o Carlsbad Chamber of Commerce 5934 Priestly Dr. Carlsbad, CA 92008 November 7, 2013 Dear Mr. Owen and Ms. Padron, We have recently seen a rendering ofthe proposed Carlsbad sign to be erected at the intersection of Carlsbad Blvd. and Carlsbad Village Dr. We are lifelong residents of Carlsbad and live in the old Rancho Aqua Hedionda adobe that came into my family in 1870. It was originally part ofthe Mexican land grant issued to Juan Maria Marron in 1842. The boundaries ofthe current City of Carlsbad were once almost entirely within the borders of this old rancho. My family has witnessed untold changes within the old rancho's bounds and we have seen amazing changes here just in our seven decades. We have, for the most part, been very proud of our developing city, our rich and resplendent history, and our continued sense of community. Unfortunately, we balk at this most recent proposal. While we don't object to the proposed signage welcoming people to the Village, we take umbrage at the cartoon dolphin, "Darlene". Ours is a city of great beauty, with wonderful sights to see, places to go, and things to do. We are blessed with abundant scenic charm. To embrace a carnival-like character to represent us is tasteless and tawdry. This kitschy cartoon version ofthe beautiful dolphin that abound in our coastal waters does a disservice to us and a disservice to these magnificent beasts ofthe sea. With all do respect, we request that the sign's design be revisited and reviewed and a more dignified and noble symbol be selected to represent our fair city. Thank you for your consideration. Pat and Karen Kelly 3^ Carlsbad Archway Sign Public Meeting -Page 1 of2 This is Carlsbad Village. 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Carlsbad J Village mm mm Carlsbad Archway Sign Public Meeting ••Back to Calendar WHEN: January 30, 2014 @ 7:30 AM - 9:00 AM WHERE: Conference Room above Daily News Cafe Carlsbad Boulevard & Carlsbad Village Drive CA USA CONTACT: A Carlsbad Chamber of Commerce < B E-mail b' COMMUNITY MEETINGS Carlsbad Chamber of Commerce's proposed gateway sign for Carlsbad Blvd, and give input at this community meeting at the Carlsbad Inn's conference room above the Daily News Cafe. 2 days ago Contact Us Carlsbad Village Association 530-A Grand Avenue Carlsbad, CA 92008 760-434-2553 Recent Posts Seal^ing Input on Biking and Walking to Work Village Window Display Contest Village Window Display Contest Sub Zero Ice Cream and Yogurt Revive Naturopathic Medicine Inc. Copyright <£) 2014. Powered by WordPress. http://carlsbad-village.com/ai 1 ec_event/carlsbad-archway-sign-public-meeting/?instance_... 01/15/2014 70\ Not all Smiles for the Proposed Carlsbad Sign | Carlsbadcrawl Carlsbad art and culture Page 1 of 8 Not all Smiles for the Proposed Carlsbad Sign Published February 3rd, 2014in rambles.35 Comments httD://carlsbadcrawl.com/?D= 125 70 4o 04/15/2014 Not all Smiles for the Proposed Carlsbad Sign | Carlsbadcrawl Carlsbad art and culture Page 2 of 8 Carlton Lund, a Carlsbad real estate broker and the former chairman ofthe board ofthe Carlsbad Chamber of Commerce, invited community members to a public meeting to discuss his proposed 20 feet tall archway sign to be located near Carlsbad Village Drive, and spanning the width of Carlsbad Boulevard, but to Lund's dismay, he was greeted with more naysayers than he may have expected. The Village Terrace above the Daily News Cafe in the Carlsbad Village filled promptly at 7:30 a.m. on Thursday, Jan. 30 with representatives from the City of Carlsbad, the Carlsbad Chamber of Commerce, local businesses and organizations, local artists and community enthusiasts. After a short introduction by Chamber member and application handler Mike Howes of Howe's Weiler & Associates, some attendees' hands raised high with discontent over what they referred to as a "cartoony" and "silly" image of a smiling dolphin named "Darlene." This image is planned to sit atop the sign. While many showed support for a sign in the Carlsbad Village, some disapproved ofthe image of the dolphin, as well as the "overpowering" size and the cultural significance ofthe sign, but the most interesting displeasure voiced during this community meeting regarded the definition of "art" and the validation of the chosen artist. Robert Wyland, a world-famous artist renowned for painting marine life, is planned to donate the artwork for the center ofthe sign, but many consider Wyland's image not exactly art. "Dolphin Smile Porthole" is a piece Wyland reproduces often. Some categorized it as merchandise — it has been made available on the Home Shopping Network — and upset attendees considered it more Wyland Galleries branding than a unique piece of art. The City of Carlsbad Arts Commission has already denied support for the same reasoning. Concerns immediately filled the room questioning the validation of Wyalnd as a representative of Carlsbad. He is not, nor has he ever been, a resident of Carlsbad. Though the icon of a dolphin is appropriate for the Carlsbad Village by the Sea, it is named after his mother Darlene Wyland and vice president of Wyland Worldwide — a name that lacks significance to Carlsbad, its history or its community. 41 http://carlsbadcrawl.com/?p=12570 04/15/2014 Synopsis of Chamber of Commerce Initiated Public Outreach Meeting Carlsbad Inn January 30, 2014 Forthe sign and dolphin: • Likes the childish look ofthe dolphin (1) • Similar to the Cardiff Kook statue • Runs on the beach and loves the dolphin/represents what she sees every day (1) • Other artistic murals in the Village, why not a dolphin too (3) • Great donation (2) • Murals bring people to the Village to take pictures and the dolphin will also bring people with kids into the Village for pictures with the dolphin/this is what kids will remember (2) • Signs on Hw/y 101 distinguish the different communities and the Carlsbad sign will let people know they are in Carlsbad (1) • City is fragmented with different areas and the sign would give off energy to pull the community together • The sign shows some history of the city • The city is a surf city too not just agricultural (1) For the sign, but against the dolphin: • Supports sign but would like something more unique/created specifically for the Village (2) • The dolphin looks like an after thought • Loves Wyland, but does not believe it belongs on the sign, put the dolphin in other locations • Sign should represent historical sign with no dolphin Against the sign and dolphin: Does not like Wyland sculpture, would prefer a local artist Does not want a cartoon dolphin (1) Sign/truss are not to scale in the Village - more like a highway sign Trying to make the Village more pedestrian oriented/emphasis on pedestrian not auto The sign is too retro and not forward thinking The city represents more agricultural uses than sea life Neither for nor against: • Should wait on the sign until after the Village MP is completed • Wait until afterthe branding ofthe Village is completed to make sure the sign fits in with the new imagine (1) • Likes the sign and dolphin, but would prefer both to be at a pedestrian scale and relocated to either the north or south side of Carlsbad Village Drive instead of spanning the road • Would be open to a smaller sign at a different location and redesigned 4^ Not all Smiles for the Proposed Carlsbad Sign | Carlsbadcrawl Carlsbad art and culture Page 3 of 8 Not all ofthe community input was negative. Just as many community members showed their excitement for the sign and their support for Darlene the Dolphin. If approved, the sign design, construction and installation, as well as the dolphin sculpture, will be financed by a generous donation of $225,000 by TaylorMade Golf Of that donation, $50,000 will cover the cost of supplies for the sculpture. The ultimate cost to the City of Carlsbad will be $0. If approved, this sign will become one of the city's most photographed landmarks. A question worth asking is why Wyland was awarded the opportunity to stamp his company branding on the sign? A group of local artists questioned why there was not an open invitation for other artists to submit designs? As a Wyland Foundation member of the board of directors, Lund has pushed for Wyland's artwork in the past. In the late 1990s Lund attempted to persuade the City of Carlsbad to allow Wyland to paint on the northem wall of the Encina Powerplant. The request was denied. The meeting began with handshakes, hugs and pleasantries, but to the surprise ofthe proposed archway sign supporters, the audience was scattered with disapproving looks that passionately applauded after each voiced their concerns of the sign size, the sign location and the aesthetics and iconography ofthe sign sculpture, as well as Lund's unwillingness to publicly invite other artist applicants. Learn more at: www. feeddarlene. com 171 Like 35 Responses to "Not all Smiles for the Proposed Carlsbad Sign" 1 via facebook Feb 3rd, 2014 at 1:24 pm httD://carlsbadcrawl.com/?p=12570 04/15/2014 Not all Smiles for the Proposed Carlsbad Sign | Carlsbadcrawl Carlsbad art and culture Page 4 of 8 While I generally can appreciate wylands art and what he stands for (ocean prservation) this has nothing to do with all of the cultural icons that first come to mind when I think of Carlsbad. And I agree- they should have accepted submissions fi'om local artists and maybe had residents vote on it. 2 via facebook Feb 3rd, 2014 at 1:24 pm I feel honored that Wyland has time to make such an important contribution to Carlsbad I love the Lunds! We bought our house from them in 1986 Maybe the cute dolphin has to grow on me awhile.... 3 via facebook Feb 3rd, 2014 at 1:25 pm Very interesting! When I first saw the project a few months ago, I loved the idea. I think the sign will put us on the map with Del Mar, Solana Beach, Little Italy and so many of our neighbors with signs such as these. However, I was not aware that there wasn't an open call to artists. And I can see the point about using such a commercialized image, that seems a little odd. Is Mr. Limd available to work with Wyland about changing the portal creature? I definitely think Wyland is a great asset to have as an artist for Carlsbad! All in all, these are steps in a positive direction. Carlsbad has a beautiftil cast of artists and has finally been growing its public art portfolio! Keep us all posted Bryan - Thank you. 4 via facebook Feb 3rd, 2014 at 1:26 pm That is goofy and why does Carlsbad need a sign? 5 via facebook Feb 3rd, 2014 at 2:18 pm paying wyland 50,000$ to "sculpt" a version of his merchandise doesnt sound so great, if it was a unique and community chosen piece, if other artist were allowed to submit ideas 6 via facebook Feb 3rd, 2014 at 2:19 pm I am happy to hear that most Carlsbadians are not going for this silly sign and that my former peeps on the city's Arts Commission have rejected it. It is not original and there is no Wyland connection to the city. Have local artists apply, just like with any other public art project around the city. 7 via facebook Feb 3rd, 2014 at 4:57 pm I agree that the image is "cartoony" and I don't really like it. I DO like the idea of a sign... just think someone could come up with a better image. 8 via facebook Feb 3rd, 2014 at 5:03 pm reminds me of the one we have in Encinitas 9 via facebook Feb 3rd, 2014 at 5:05 pm http://carlsbadcrawl.com/?p=l 2570 04/15/2014 44 Not all Smiles for the Proposed Carlsbad Sign | Carlsbadcrawl Carlsbad art and culture Page 5 of 8 I like the sign, but I saw the dolphin art a couple months ago and thought it looked stupid!! Hope they change it 10 via facebook Feb3rd, 2014at5:34pm That would def help me remember what city I am in. 11 via facebook Feb 3rd, 2014 at 5:34 pm Looks to much like the sign in Encinitas... 12 via facebook Feb 3rd, 2014 at 5:35 pm Branding a city vdth a non-residents already established logo (as I understood it) is a very good reason to oppose the sign. Why not just leave it to say carlsbad?? 13 Mario Feb 3rd, 2014 at 8:38 pm No to the sign and no to Taylormade's money. 14 via facebook Feb 3rd, 2014 at 9:39 pm Pretty cool! What do you all think? Better than the bars for sure. (The old "artwork", not the Carlsbad crawl kind) 15 via facebook Feb 3rd, 2014 at 10:20 pm It should be put to a city-wide vote! Let public opinion decide which artist will win the project. A local artist would be able to craft a Carlsbad themed piece of art to go with the street sign. City should want to avoid another "Bars" fiasco! A local artist would be preferred by me! 16 via facebook Feb 3rd, 2014 at 10:24 pm I like it! 17 via facebook Feb 3rd, 2014 at 10:35 pm I like it! But will like it more if it pisses PETA off! Hahahahahahah 18 via facebook Feb 3rd, 2014 at 10:55 pm Love the idea ofthe sign but perhaps with just a little more arch and without the porthole and perhaps a little more artistic supports on the two sides. We deserve a cool sign that speaks to all who enjoy Highway 101/Carlsbad Boulevard and Carlsbad. Let's be proud, Carlsbad. Maybe the design should be revised a little but we should absolutely have the sign. Just a thought fi-om someone who loves, loves Carlsbad as most of us do who are so fortimate to be able to live and work here. Thanks to the Limds who have worked for years on obtaining a sign and to the Chamber of Commerce for supporting it and to Taylormade. Have I left anyone out? httD://carlsbadcrawl.com/?p=12570 04/15/2014 Not all Smiles for the Proposed Carlsbad Sign | Carlsbadcrawl Carlsbad art and culture Page 6 of 8 19 via facebook Feb 4th, 2014 at 5:20 pm I like it. Its very "small tovwi" like- which I like 20 via facebook Feb 5th, 2014 at 10:20 am Wyland is mainstream and doesn't represent Carlsbad in any way. The port hole makes no sense and the dolphin looks ridiculous. This is "art" that belongs in a La Costa estate, not on a sign that supposedly represents our city. For a sign that isn't really needed, a simple beach or surfer scene would be more appropriate. I would hate another "bars" situation where the city spends a bunch of money on some art, only to have it removed. 21 via facebook Feb 5th, 2014 at 10:21 am love the idea ofthe Carlsbad sign. I've always said we need one. However, I have to say I'm not a fan over the smilmg dolphin. I agree it looks too cartoon like. A normal dolphin would be great, in my opinion. 22 via facebook Feb 5th, 2014 at 10:36 am A nice sign for Sea World, perhaps, but not appropriate for Carlsbad. Recruit local artists to submit their designs just like with any other pubhc art that is put on display throughout the city! 23 via facebook Feb 5th, 2014 at 10:54 am I like the idea ofthe sign for Carlsbad and I love the Encinitas sign which is quite classy. However, I feel the cartoonish dolphin is completely inappropriate and I agree that if a logo is needed local artists should be involved in a design competition. 24 via facebook Feb 5th, 2014 at 11:23 am I can see why marine life would be an obvious choice since we are so close to the sea, but this dolphin really doesn't have anything to do v^dth Carlsbad. People know at first glance that we are a city by the beach; I think the sign art should be a little more representative of the city as a whole and the people who make up our huge population. The first thing that comes to my mind is a bird of paradise flower-that's been a symbol of Carlsbad for so long, and seems much more fitting to be the "logo" of our city on a sign like this. I agree with the idea that local artists should submit designs and have some sort of public vote on the design (or a committee vote) so at least it is local Carlsbad art which is representing our town-not a famous artist who has no relation to this town other than his production of marine-life works of art.on a side note: let's not debate the merits of the dolphin/porthole as being art or not-Wyland is a world-renowned artist and something doesn't become "not art" just because it isn't appealing to some people for certain uses). 25 via facebook Feb 5th, 2014 at 11:32 am This Wyland dolphin can only have appeal for tourists and small children. To not have a Carlsbad artist design this image is an insutt to the local arts community. http://carlsbadcrawl.com/?p=l 2570 04/15/2014 Not all Smiles for the Proposed Carlsbad Sign ] Carlsbadcrawl Carlsbad art and culture Page 7 of 8 26 Shannon Feb 5th, 2014 at 2:03 pm I am not at all impressed by Wyland's art on the sign. I'd prefer something more unique to Carlsbad and would support a local artist being given the opportunity. The city logo would even be better than the ridiculous dolphin! 27 via facebook Feb 5th, 2014 at 4:45 pm i dont like the idea of one single image trying to encompass all that carlsbad represents, if anything, the encrouchment of growing cities has had a horrible effect on wildlife, and we have less dolphins now than ever before, the image, if any at all, should be of a Luiseno Indian. 28 via facebook Feb 5th, 2014 at 9:53 pm I like the bird of paradise idea 29 via facebook Feb 5th, 2014 at 10:07 pm Could it be any less original! Like the sign idea but really see no necessity for it! If so let it be open to All local creative artist to submit Their ideas ! Dolphin is CORNY IDEA Sooooooo Uncreative 30 via facebook Feb 5th, 2014 at 10;11 pm As someone who had lived in Carlsbad my whole life, I am not thrilled with the sign at all. It looks as if we are trying to copy other cities. However, if the sign is a for sure thing, I do not agree with the dolphin. A sculpture to go along with it may just turn into the "Cardiff Kook." Something for people to poke fun at and decorate. Does a dolphin represent Carlsbad and the people living in it? Not at all! What about showcasing some of our local culture? Strawberries, flower fields, our city flower, the trails, our spring water, etc. Focus on the "real" Carlsbad, not the commercial aspect. Our city has a lot to offer, sure the beach is a large part, but are we just a tourist city? or do we want to provide a sign that the Local population who lives here all year long will be proud of and enjoy?? The city needs to go back to the drawing board on this week and not let a "special interest" dictate what will happen in "our" city. 31 Mark Patterson Feb6th,2014at 12:15pm I'm an artist and a neighbor from Encinitas. I like the whole sign idea, but seriously, why wasn't this vetted out to the entire Carlsbad art community, maybe as a competition?! Carlsbad is FILLED with very talented artists! So it seems to me that this important art piece could at least have been a juried selection of locals - and expanded outward if none of the local artists made muster (which I would find VERY hard to believe!). Best wishes, - Mark Patterson 32 Enchanted Seashells, Confessions of a Tugboat Captain's Wife Feb 6th, 2014 at 1:12 pm httriV/carlshadcrawl cnm/?n=l 2570 04/15/2014 i" Not all Smiles for the Proposed Carlsbad Sign | Carlsbadcrawl Carlsbad art and culture Page 8 of 8 I agree with you; as always, Carlsbad sells out to commercialism and not what is best for Carlsbad or those who live here and pay taxes. We've lived here since 1985 and this is just another indication of that, along with loss of open space and decimation of our animal populations. We need someone like Bryan Snyder to run for public office. 33 via facebook Feb 7th, 2014 at 1:59 pm At first, 1 was ambivalent about the smiley dolphin, but it's now starting to get on my nerves. For one thing, it's not even a very good dolphin likeness. Looks more like a beluga with an eye infection. 34 via facebook Feb 7th, 2014 at 3:07 pm Very corny dolphin. Why can't we just have a nice curling/crashing wave in that circle? The dolphin is not awfiil, just not worth $50,000, in my opinion. 35 MJ Mar29th,2014at5:00am Please do not use this smiling dolphin thing. It looks cartoonish and does't depict Carlsbad. A regular dolphin would be great! Don't name it Darlene. Don't name it anything. Carlsbad isn't the "kindest city" by any stretch. If you want to promote people being "kind", encourage a community day of volunteerism each month. You could list various volunteer opporttmities within North County, such as helping at a homeless shelter. Boys and Girls Club, etc and make sure these events get lots of media coverage. This would promote the "kind" image you're looking for, NOT a corny smiling dolphin. 4^ http://carlsbadcrawl.com/?p=12570 04/15/2014 Pam Drew From: Sam Ross <samr@visitcarlsbad.com> Sent: Thursday, January 30, 2014 12:10 PM To: Pam Drew Subject: Carlsbad Sign Good Afternoon Pam, I would like you to know that my board of directors and I support the proposed replacement of the historic Carlsbad sign near the intersection of Carlsbad Village Drive and Carlsbad Boulevard. I believe this sign will enhance a visitor's experience when they come to vacation in our beautiful seaside village. I also believe that the City of Carlsbad is very lucky to have such outstanding business like TaylorMade that are willing to give the City this sign for free. Thank you and please approve this sign as soon as possible. Sam Sam Ross | Executive Director Visit Carlsbad, a destination marketing organization samr [at] visitcarlsbad [dot] com P 760.434.6093 F 760.434.6056 C 760.547.6341 400 Carlsbad Village Drive, Carlsbad, California 92008 TrIpAdvisor Travelers' Choice 2011: Top 10 Best Family Vacations Connect: V j s j t ca r I s b a d. co ni Facebook Twitter YouTube -^t^i ^CHOICE- Pam Drew From: brian.c.lee@wellsfargo.com Sent: Friday, December 20, 2013 12:44 PM To: Pam Drew Subject: Welcome Sign Pam, I would like to express my pleasure and vote of confidence with the planned Carlsbad Welcome sign. I've seen the design and I think it's a great representation of Carlsbad and would be a welcome asset to the city. I live in Carlsbad and enjoy the lifestyle and beauty of the city. I believe this will only add to the quality of Carlsbad. Thank you Brian C. Lee Area President North San Diego Wells Fargo Bank, N.A. I 500 La Terraza Blvd., Suite 200 I Escondido, CA 92025 MAC E3404-021 Tel 760-432-5312 I Cell 760-473-0805 I Fax 760-432-5487 brian.c.lee@wellsfarBO.com Pam Drew From: momlund@gmail.com on behalf of Carlton Lund <Carlton@LundTeam.com> Sent: Tuesday, January 28, 2014 2:29 PM To: Toni Padron; Matt Hall; Pam Drew; Ted Owen; Michael Howes AlCP (mikehowes@hwplanning.com) Subject: Fwd: Community Meeting Notice Regarding the Proposed Sign in the Village Nice note for our campaign. Thanks, Carlton Forwarded message From: Jim Abbott <iim.abbott@argsd.com> Date: Tuesday, January 28,2014 Subject: Community Meeting Notice Regarding the Proposed Sign in the Village To: Sandy Lund <sandy(Sllundteam.com> Mayor Hall and Honorable Councilmembers: If I might be so bold as to urge your support of the archway sign into Carlsbad Village, I do so for the following reasons: As a fourth-generation native San Diegan, I have seen these types of signs in communities like Hillcrest, Kensington, University Heights and Little Italy come and go. When they go (usually to disrepair and a lack of community support) they are missed. Residents long for their retum and in so many cases within the our city, they band together, raise the necessary funds and with much pride and fanfare, they raise a new sign that fills the community with nostalgia and a sense of its own identity. The City of Carlsbad is the envy of most municipalities in southem Califomia based on the careful stewardship of its leaders over many generations. Great weather, great schools, commitment to the environment and a great business atmosphere all contribute to your success. The archway sign is just one more example of a city making efforts in every possible way to support both residents and visitors alike. Please vote "yes" in support of this soon-to-be-iconic welcome mat to Carlsbad Village. Warm Regards, Jim Abbott, President/Managing Broker ARG Abbott Realty Group 501 First Ave. San Diego, CA 92101 On Tue, Jan 28,2014 at 8:15 AM, Sandy Lund <Sandy@lundteam.com> wrote: Hi Friends, Please see below! We need your support to get the fantastic sign approved for downtown Carlsbad! Please email your support and send this to all of your friends in Carlsbad too! Carlton has really done an amazing job so far, but it is not over yet! 51 He was able to get "Taylor Made " Golf Company to donate the funds, but we still need the community approval! Thank you so much, Sandy Lund Upcoming Events - Register online today! Proposed Archway Sign in the Carlsbad Village Community Meeting Think this archway is a good addition to Carlsbad Village? Then you'll definitely want to be at this meeting. Learn more about the Carlsbad Chamber of Commerce's proposed gateway sign for Carlsbad Blvd. and give input at this community meeting. Community Meeting Thursday, Jan. 30 7:30 - 9 a.m. Village Terrace Conference Room above The Daily News Comer of Carlsbad Village Dr. & Carlsbad Blvd. If you are unable to attend the meeting, but would like to voice your opinions or concems regarding the proposed sign, click here to send email or you can click here to comment on Facebook. Basic Sales & Use Tax & Tax Preparation Workshop With the Board of Equalization Workshop Friday, Jan. 31 8 - 10 a.m. Carlsbad Chamber of Commerce Join the Chamber and the Board of Equalization for this informative workshop. Click here for more information and to RSVP. There is no charge to attend, however RSVP is required due to limited space. Harry Paul, The Fish Guy at First Friday Breakfast Pam Drew From: Deb Beddoe <deb@youropsmanager.com> Sent: Wednesday, December 18, 2013 12:08 PM To: Pam Drew Subject: Carlsbad Sign Hello Pam I understand you get a lot of negative feedback on various issues the city is considering but that the positive feedback is often not heard. I would like to offer some positive feedback regarding the proposed sign for Carlsbad Village Drive. I can't believe that Carlsbad doesn't already have such a sign as they are definitely trademarks in other communities. And a sign that has been so well thought out as to minimize maintenance expenses as well as minimize environmental impact seems like a no-brainer. Add to that that the cost of the sign is being funded by a prominent Carlsbad company and that a world renown artist is gifting an art piece to bring more positive attention to the sign makes it even more unbelievable that this sign is even in question. Please don't let a few negative people speak for the majority of Carlsbad who see all of the benefits this sign would bring. Thank you Pam, I hope you are having a wonderful holiday season. Best regards. Deb Beddoe, Founder & CEO Your Ops Manager www.vouropsmanager.com 760-603-1800 YOUROPSMANAGER TH5 tfiy TO tOUS ftUSEMSSS iU'CCESfe 2012 Small Business ofthe Year 2013 Finalist Small Business ofthe Decade Carlsbad Chamber of Commerce CAIILSBAD - h ki M va ':ri 53 Pam Drew From: John Peterson <john@empirecorporation.net> Sent: Wednesday, February 05, 2014 8:51 PM To: Pam Drew Subject: Support the sign over 101 in carisbad I strongly support there sign over 1011 think it will defiantly look cool and all the tourist would like it as well John Peterson iohn0empirecorporation.net Phone: 760-966-6252 C: 760-521-3564 Fax: 760966-1469 City of Carlsbad Planning Department c/o Ms. Pam Drew Dear Ms. Drew, I am writing you this letter to endorse the new Carlsbad Welcome Sign. The sign's proposed location is at Carlsbad Boulevard and just North of Carlsbad Village Drive. We are so fortunate to have a world renowned artist like Wyland and golf industry leader in Taylor Made sponsoring this project. When I saw the signage in Encinitas, I just thought it was fantastic. The communities in San Diego are identified in similar ways. Each and every community takes great pride in their identity, and what they represent to San Diego County. I have been a Carlsbad resident for over thirty-four years. In that time, it was evident to me that we really needed appropriate signage to properly identify our wonderful city and vibrant downtown village area. My wife Kerry and I first lived on the comer of Wilson Street and Forest in Nor^ Carlsbad, and now live near Aviara Parkway and Ambrosia in South Carlsbad. We know how important the Carlsbad Village is to our entire community. It is for this reason that we feel so strongly that our wonderful village needs to be identified. We are very active in our community. I have served as a volunteer on the Parks and Recreation Commission for about eight years. We both feel that Carlsbad, and the Village of Carlsbad should have appropriate signage. We support this Carlsbad Welcome Sign and look forward to it being completed in the near ftature. Sincerely, Jim Jim Craig 760 929-0132 56 Pam Drew From: Sent: To: Cc: Subject: Valentine, James W. <JValentine@semprautilities.com> Thursday, January 02, 2014 9:45 AM Pam Drew Toni Padron (tpadron@carlsbad.org); 'Ted Owen' CARLSBAD ARCH AND SIGNAGE Good morning Pam... My wife Jane and I have been residents of Carlsbad since 1961.1 am also on the Carlsbad Chamber Board of Directors and have been employed by San Diego Gas and Electric Company for the last 44 years. My wife Jane and I walk downtown often to frequent restaurants, shops, businesses and exercise as we live on Magnolia Avenue a half mile from the coast and "The Wall." My friends, Carlton Lund and Mike Howes, have done an outstanding job of leading the proposed arch and signage over Carlsbad Boulevard (Hwy 101) for several years now and deserve kudos for their dedication to the City of Carlsbad and the herculean effort they have made to promote and preserve its rich heritage. I truly believe it is the right time as we have the financial and community support to make the arch and signage reality. Please feel free to enlist me in any of your endeavors to support and move this dream project forward to a successful completion. Sincerely... Jim and Jane Valentine (760) 405-5649 S0> Pam Drew From: Sent: To: Subject: Mimi Gaffey <gaffey@cox.net> Saturday, December 21, 2013 8:46 AM Pam Drew Carlsbad Sign Dear Ms. Drew, I am a member of the Carlsbad Chamber of Commerce Board. I am writing this email to ask that you consider favorably the sign which has come to you for approval. It is the sign that was designed by Wyland and would replace a sign that hung in about the same place in the early 1900's. As someone who treasures the uniqueness of "The Village" of Carlsbad I would hope that you would realize that going back to our roots is not a bad but a good thing. I for one would very much like to see this sign hung and lighted to draw others to the Village. Sincerely, Mimi Qaffey "It's not about what fiapjyens. It's about perspective. I may not £>e aBCe to change what takes pCace, But I can aCways choose to change my thinking." 51 Pam Drew From: Sent: To: Subject: Carmen Rene <carmenrene11@yahoo.com> Wednesday, January 08, 2014 9:25 AM Pam Drew Carlsbad Sign > Good Morning Pam, > > As a resident and homeowner in Carlsbad, I wholeheartedly support the Carlsbad Sign proposed by the Chamber of Commerce. I believe this project will enhance the personality of the Village and strengthened the identity of Carlsbad. I would appreciate your support as well. > > Please feel free to contact me if I can do anything to drive this project forward. > > Respectfully submitted, > > Carmen Rene > 928-941-0951 > > 5% U-T SAN DIEGO 5RTH COUNTY C( DIALOGUE Carlsbad is copycat with its ideas I was dismayed to read Logan Jenkins' column in the Nov. 3 U-T. The idea of Carlsbad imitating the Encinitas sign makes no sense for a city that has iieen called the "jewel of the Califomia coast." It is baffling that Taylor- Made, known for its sleek, innovative golf products, ^ould donate $225,000 for such a retro endeavor. And, a whale mural on the En- cina power plant? Redondo Beach'spowerstationhas had its iconic Wyland whale murarfor decades. Ah ori^- nal idea for the Chamber of Commerce is direct itis energy and TaylorMade's money into replacing the decrepit Carlsbad City Hall with a stkte-of-the-art facil- ity: That would be a civic monument worthy of the community. AnneEstes Carlsbad Fear^yogain Encinitas^schools I am glad tOTjee that there are pepple^iranting to preserve the odtur^purity ofthe children in EncWtafe by banning yoga ("Lawjf appealing ruling on school yoga," Oct. 31). They have recognized tlM slippery slope that is aWd. If we're not careful, om-ads will be using Arabic nimiCT^s. Matthew SeMtella San DS^go Likes decision on pet stores in Carlsbad Regarding "Cat, dog sdes ban repealed" in CarlshM (Nov. 7), so glad the decision was iwersed, and^ope it is a D^el for other cities that don't do 1^ research. . I strpngly si^pect that' animal biijsers are often re- sponsibly ror poor care due to neglect and ignorance of the animal's r«jeds. Maybe the extremists tould focus some of their enerey on that aspect of petownerehip, and focusing on the pe<»le that breed badly or careleKly. Don't penalize eveiTone because ofthe few. Unfol tunately that's why we haA to contend with so many rules and regulations. nctoria Lea Online Doe^r|;!t1ike decision onpet store sales ^Disappointing! A ban on ^^et store sales targets the problem better than any regulations on breeding ever will. The fact is that reputable breeders would never sell puppies at or through a pet store. The only source Qf animals to these pet^tores are puppy mills aind unscrupulous bacji^^d breeders. "^•^^When you take away the m^ket for puppies and kittens produced by bad breecbstrs they stop breed- ing, anawhat you have left are animals produced by reputable Breeders who care about tBem. One of the first laws IWe heard that actually makes sense, and of course it is^he one they get rid of. Marisa Murray ' Onlinf U-T San,Diego encouragei mmrmatity dialogue on im portfM public matters am. w^mes letters to the editoT /All letters are subject to edit ingLettersmustincludeafid . name, community of residena . and a daytimephorie numbei lie phone number will not bi published. The letters shouh be\about 125 voords. Writ ers\an appear in print a freqiOntly as once a month Emairypur letter on Norti County^jects to letters^ utsandiego.com. A&E FR0MB12 magical realism drama ^boirt love and death In a small Spahtsh town. 7:30 p.m. Friday, Saturday and Nov. 21,22 and 23.2 p.m. Nov. 17,23 and 24. MiraCosta College Theatre, 1 Bar- nard Drive, Oceanside. $10-$15. (760) 795-6815. nTiracosta.edu/theatre. "Broadway's Best!": Students from the North County School of the Arts will perform a revue of musical the- ater songs and scenes. 1 p.m. Nov. 22. Encinitas Library, 540 Cornish Drive, Encinitas. Free. (760) 633-3893. "Broken Glass": North Coast Reper- tory Theatre presents ArthurWiller's drama about a New York Jewish couple paralyzed by fear from rising anti- Semitism in Nazi Germany. 2 and 7 p.m. today. North Coast Repertory Theatre, 987D Lomas Santa Fe Drive, Solana Beach; $37-$54; northcoastrep.otg or (858)481-1055. "The Brothers Upschitz": Broadway Vista Theatre presents the world ! X n I "...knnlc \Jhrough Dec. 15.^ howtimes, 8 p.m. N^ays and Saturdays. 2 p.m. Sun- ^13250 P<mV Road. Poway. $15- $18. (feK) 486-0606. powpac.org. "Julius Citear": Intrepid Shake- speare Conipjny presents a reading of William Shakespeare's Roman tragedy. 6:30'pm.Nqv. 18. Encinitas Library, 540 Cornish Drive, Encinitas. $15.(760)295-7541. \ "Plaid Tidings": New Villag^Arts Theatre presents Stuart RossVholiday version of "Forever Plaid," the coqiedy about a 1960s men's harmony v( , quartet resurrected from ifhe dead ' for one last concert. Opens Nov. 23 and runs through Dec. 31.8 p.m. , Thursdays-Saturdays. 3 pm. Satur- days. 2 p.m. Sundays. 2787 State St., Carlsbad. $22-$43. (760) 433-3245. newvillagearts.org. "Sleeping Beauty": North Coast Repertory Theatre presents a stu- dent-cast production of this fairy tal adapted for the stage. 11 a.m. today. North Coast Repertory Theatre, 9871 Lomas Santa Fe Drive, S9lana Beach (858) 481-1055. northcoastreporg. "You Can't Talce It With You": San Dieguito Academy presents the George S. Kaufman and Moss Hart 1930s comedy 7 p.m. Thursday through Saturday 800 Santa Fe Drive, Encinitas. $15, general. $8, sti dents, seatyourself.biz/sandieguito. PAM KRAGEN • U PROOF OF PUBLICATION (2010 & 2011 CCP.) This space is for the County Clerk's Filing Stamp STATE OF CALIFORNIA County of San Diego I am a citizen of the United States and a resident of the County aforesaid: I am over the age of eighteen years and not a party to or interested in the above-entitled matter. I am the principal clerk of the printer of UT - North County Formerly known as the North County Times and which newspaper has been adjudicated as a newspaper of general circulation by the Superior Court of the County of San Diego, State of California, for the City of Oceanside and the City of Escondido, Court Decree numbers 171349 & 172171, for the County of San Diego, that the notice of which the annexed is a printed copy (set in type not smaller than nonpariel), has been published in each regular and entire issue of said newspaper and not in any supplement thereof on the following dates, to-wit: Proof of Publication of NOTICE OF CITY COUNCIL MEE-riNG " NOTICE IS HEREBY GIVEN that the City Council of Ithe City of Carlsbad mU hold a Meeting to consider the following item: CARLSBAD ARCHWAY SIGN DATE OF MEETING: June 3, 2014 [l)'^lT%ft(*!lMyitlNG: Vl^'i^il City Council Chamber l'T°^pF'co5'TXI!V°:"%''arir Dr'^wl'^^soci^ Planner, 750-602-4644 or pam.drew@carlsbadca.gov ANY INTERESTED PERSON may review the agenda bill for this proiect and obtain additional information at the City of Carlsbad Planning Division, 1635 Faraday Avenue, Carlsbad, or by visiting the City's website at www.carlsbadca.gov. If you w^sh to express concerns in favor of or ag°instjhe proposed proiect, you may appear in person qt the °bove described meet-ing or submit your concerns in writing to the City Clerk, City of Carlsbad, 1200 Carlsbad Village Drive, Carlsbad, CA 92008. IF YOU WISH TO SPEAK during the meeting, please complete a speaker's sMp located in the lobby of the City Council Chamber and submit it to the City Clerk prior to the meeting to be called to the podium to address the City Council. 0.^.^93 2014 CASE FILE: PS 13-110 PUB. WAY yj, ^UI4 CITY OF CARLSBAD CITY COUNCIL May 23'", 2014 I certify (or declare) under penalty of perjury that the foregoing is true and correct. Dated at Oceanside, California On This 27^^, day l^ay 2014 Jane Allshouse NORTH COUNTY TIMES Legal Advertising NOTICE OF CITY COUNCIL MEETING NOTICE IS HEREBY GIVEN that the City Council of the City of Carlsbad will hold a Meeting to consider the following item: CARLSBAD ARCHWAY SIGN DATE OF MEETING: June 3, 2014 TIME OF MEETING: 6:00 p.m. LOCATION OF MEETING: City Hall, City Council Chamber 1200 Carlsbad Village Drive, Carlsbad. STAFF CONTACT: Pam Drew, Associate Planner, 750-602-4644 or pam.drew@carlsbadca.gov ANY INTERESTED PERSON may review the agenda bill for this project and obtain additional information at the City of Carlsbad Planning Division, 1635 Faraday Avenue, Carlsbad, or by visiting the City's website at www.carlsbadca.gov. If you wish to express concerns in favor of or against the proposed project, you may appear in person at the above described meeting or submit your concerns in writing to the City Clerk, City of Carlsbad, 1200 Carlsbad Village Drive, Carlsbad, CA 92008. IF YOU WISH TO SPEAK during the meeting, please complete a speaker's slip located in the lobby of the City Council Chamber and submit it to the City Clerk prior to the meeting to be called to the podium to address the City Council. CASE FILE: PS 13-110 PUBLISH: MAY 23, 2014 CITY OF CARLSBAD CITY COUNCIL PACIFIC OCEAN NOT TO SCALE SITE MAP Carlsbad Archway Sign PS 13-110 T I AaiAV-O9-008-l. 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I widn-dod pjoqsi s| JSI^A^J j sp ui^e sjnqseq ej e zandsn NIELSEN ROBERT L&ELAINE M P O BOX 2445 CARLSBAD CA 92018 CARLSON JEFFREY&NANETTE REVOCABLE LIVING TRUST 726 E GRAND AVE ESCONDIDO CA 92025 CARLTON LUND THE LUND TEAM 6114 INNOVATION WY CARLSBAD CA 92009 CITY OF CARLSBAD ARTS COMMISSION ATTN: VINCENT KITCH CULTURAL ARTS MANAGER 2955 ELMWOOD ST CARLSBAD CA 92008 BRIAN C. LEE AREA PRESIDENT WELLS FARGO BANK, N.A. 500 LA TERRAZA BOULEVARD, STE 200 ESCONDIDO CA 92025 JOHN PETERSON EMPIRE CORPORATION 3820 OCEANIC DR OCEANSIDE CA 92056 iuamsBjeijp sp suss • ®09I.S ®Aa3AV llJeqeS a| zasjiun ja|ad e saipe^sausnbjig HALL PHYLLIS M LIVING TRUST 09-18-97 4046 GARFIELD ST CARLSBAD CA 92008 CHAMBER OF COMMERCE ATTN: TED OWEN 5934 PRIESTLY DR CARLSBAD CA 92008 CARLSBAD VILLAGE ASSOCIATION ATTN: DOUG AVIS STE H 3138 ROOSEVELT AV CARLSBAD CA 92008 PAT & KAREN KELLY 2770 SUNNY CREEK ROAD CARLSBAD, CA 92010 JIM ABBdtt PRESIDENT/MANAGER BROKER ARG ABBOTT REALTY GROUP 501 FIRST AV SAN DIEG CA 92101 CITY OF CARLSBAD PARKS & RECREATION COMMISSION ATTN: JIM CRAIG 799 PINE AV CARLSBAD CA 92008 CARLSBAD VILLAGE ASSOCIATES LLC 6520 N7TH ST #250 PHOENIX AZ 85014 MIKE HOWES HOWES WEILER & ASSOCIATES STE 217 2888 LOKER AVENUE EAST CARLSBAD CA 92010 URBAN PLACE CONSULTING GROUP ATTN: ASHLEY WESTMAN STE H 3138 ROOSEVELT AV CARLSBAD CA 92008 SAM ROSS EXECUTIVE DIRECTOR VISIT CARLSBAD 400 CARLSBAD VILLAGE DR CARLSBAD CA 92008 DEB BEDDOE FOUNDERS CEO YOUR OPS MANAGER 2385 CAMINO VIDA ROBLE, SUITE 201 CARLSBAD CA 92011 HISTORICAL SOCIETY OF CARLSBAD SUSAN GUTIERREZ, PRESIDENT P.O. BOX 252 CARLSBAD, CA 92018 f ^a6p3 dn-dod asodxa jaded P33i i • ®091.S Oieidiuai ®AjaAV asn Morgen Fry From: Sent: To: Subject: o Council Internet Email Monday, June 02, 2014 4:14 PM Morgen Fry FW: All Receive - Agenda Item # j^Z For the Information ofthe: JITY GOUNCIL ^CA_*^1CC •/ Date^^^City Manager From: Don Schempp [mailto:DSchempp@torreypinesbank.com] Sent: Monday, June 02, 2014 3:35 PM To: Council Internet Email Subject: To Matt Hail and other council members. My name is Don Schempp and I reside at 2507 Luciernaga St. in Carlsbad. I would like to express my support The CARLSBAD sign that is proposed to be erected along the Coast Highway in our city. As you are aware, there is no cost to the to erect a sign that was originally erected 75 years ago. Thank you! Don Schempp Senior Vice President | Carlsbad Office | Torrey Pines Bank 2760 Gateway Road | San Diego, CA 92009 @: 760.444.8400 | Direct 760.444.8404 | Cell: 858.395.9143 | S: 760.444.8500 dschempp@torrevpinesbank.com | www.torrevpinesbank.com DISCLAIMER: This e-mail and any accompanying documents contain privileged and confidential information intended only for the sole use ofthe recipient named in this e-mail. If you are not the intended recipient, you are hereby notified that any retention, dissemination or copying of this e-mail is strictly prohibited. If you have received this e-mail in error, please contact the sender and delete all copies of it from your system. Please note that the sender accepts no responsibility for viruses and it is your responsibility to scan this e-mail and attachments (if any). If you received this as a solicited or unsolicited e-mail and would like to unsubscribe, please reply to the sender requesting to be removed. Date: Distribution: City Clerk Asst. City Clerk Deputy Clerk Book Morgen Fry From: Council Internet Email Sent: Monday, June 02, 2014 4:42 PM To: Morgen Fry Subject: FW: The Proposed Carlsbad Sign From: Lee Sterling [mailto:jddu73@gmail.corin] Sent: Monday, June 02, 2014 4:38 PM To: Council Internet Email Subject: The Proposed Carlsbad Sign Dear Mayor Hall and Carlsbad Council Members, As an active commercial real estate broker in Carlsbad I am anxious to do anything I can to positively help the community. The planned Carlsbad sign at the proposed location in the Village is one of those projects that will help identify and promote the whole community. I would urge that the Council vote approval of this project on June 3,2014, so that there be no further delay in starting this significant community improvement. Ll addition, I have learned that a major source of funding for the sign may not be available if the sign is not approved at the next Council meeting. Leon P. Sterling Director of the Carlsbad Chainber of Cointnerce Director ofthe Sousa Mendes Foundation Commercial Real Estate Broker Representing Commercial Tenants Looking to Buy or Lease Commercial Space 760-230-1492 1/.-,. i i'i»0 v^;v >loo8 Morgen Fry Subject: FW: Carlsbad "City Sign" From: Tim Wrisley rmailto:tim@carlsbadmagazine.com] Sent: Monday, June 02, 2014 3:50 PM To: City Clerk Subject: Carlsbad "City Sign" Dear Carlsbad City Council- A City Sign for Carlsbad is long overdue. If a picture is worth a thousand words, this sign would means millions to our downtown. No amount of studying more about it will be meaningful. We need to be a city that acts swiftly and decisively; this is an absolutely no brainer as it won't cost the tax payers a dime, but they will be the ones to benefit from it. Please make this happen for us, finally!! A proud lifetime Carlsbadian, Tim Wrisley Owner/Carlsbad Magazine North San Diego's Premiere Lifestyle Magazine Morgen Fry From: Council Internet Email Sent: Tuesday, June 03, 2014 8:36 AM To: Morgen Fry Subject: FW: Support the Sign From: Deb Beddoe [mailto:deb@youropsmanager.com] Sent: Tuesday, June 03, 2014 8:35 AM To: Council Internet Email Subject: Support the Sign Mayor Hall I will not be able to attend the council meeting this evening but I wanted to express my support of replacing the historic sign as a part of preserving Carlsbad history. Whatever the other improvements to the downtown area are, the historic sign will tie the past, present, and future together. And, as a taxpayer, I appreciate the generous donation brought forth to accomplish this goal. The window is quickly closing for the donation though and it seems ludicrous to deny the funds. Thank you. Deb Beddoe, Founder & CEO YourOpsManager www.vouropsmanager.com 760-603-1800 YOUROPSMANAG ER 2012 Small Business ofthe Year 2013 Finalist Small Business ofthe Decade 2014 Most Innovative Product or Service Carlsbad Chamber of Commerce CARLaBAB ni;:.-.M r.i" 1 or i;.w n^'acir Morgen Fry ' From: Council Internet Email Sent: Tuesday, June 03, 2014 10:29 AM To: Morgen Fry Subject: FW: Councii Meeting 6/3/2014: Agenda Item #17 From: Haque, Ahmed [mailto:Ahmed.Haque@nrgenergy.com] Sent: Tuesday, June 03, 2014 10:28 AM To: Council Internet Email Subject: Council Meeting 6/3/2014: Agenda Item #17 Mayor Hall, Mayor Pro Tem Packard, and Councilmembers, I write to you today in hopes that you will deny passage of Resolution No. 2014-117 and reconsider acceptance of the proposed Carlsbad sign in the Viilage. The sign will add an iconic focal point to Carlsbad similar to what signs have done in other communities across the San Diego metropolitan area. The current design is consistent with the historical sign which once stood in Carlsbad and eliminates the dolphin artwork that was the subject of debate. While it may seem ideal to consider a sign as.part of the Village Master Plan update, we are in danger of losing the popular momentum, permitting effort, and significant financial commitment that have aligned to make this sign a reality. It would be extremely difficult, and perhaps impossible, to resurrect those elements and get closer than we are right now to building the sign. In closing, I would like to acknowledge the dedication of Carlton Lund and Mike Howes and the generosity of TaylorMade for their commitment to this cause. This has been a true grass-roots effort supported by the business community which I hope will serve as a model for future public improvements. Thank you for considering my comments and best regards, Ahmed Haque nrg "he po.ve.' to zhir.gn He- Ahmed Haque Director, Asset Management 5790 Fleet Street, Suite 200 Carlsbad, California 92008 760-710-2137 office 760-421-2221 mobile 760-918-0310 fax Note: The information contained In this e-mail and any accompanying documents .may contain Information that is confidential or otherwise protected from disclosure. If you are not the intended recipient of this message, or if this message has been addressed to you in error, please immediately alert Morgen Fry From: Sent: To: Subject: Council Internet Email Tuesday, June 03, 2014 2:18 PM Morgen Fry FW: Carlsbad Original Message From: William A. Meade Jr., MD [mailto:wmeade@activ8athleticism.com] Sent: Tuesday, June 03, 2014 12:00 PM To: Council Internet Email Subject: Carlsbad Dear Council, I'm writing to you to express my support for the Carlsbad sign. As a business owner in the City of Carlsbad and a physician that practices in the area, I feel that the sign will be a symbolic differentiator for our city. Thank you for taking my thoughts into consideration. Sincerely, William A. Meade Jr., MD, MBA CEO I ActivS Athleticism Sent from my iPad Coi^J Morgen Fry ^ From: Council Internet Email Sent: Tuesday, June 03, 2014 7:54 AM To: Morgen Fry Subject: FW: City Council Meeting 6/3 - Agenda Item #17 Receive - Agenda Item # JJ For the Information of the- CJTYCOUNGIL , ACM KD CA. / cc / Datefi^^ City Manager / From: Joann [mailto:johnnynjo@earthlink.net] Sent: Monday, June 02, 2014 7:40 PM To: Council Internet Email Subject: City Council Meeting 6/3 - Agenda Item #17 Honorable Mayor Matt Hall & Members of City Council, I write to you today to discuss agenda item #17, to be presented at tomorrow's upcoming City Council Meeting. This agenda item addresses the proposed Chamber of Commerce donation of a Carlsbad sign over the intersection of Carlsbad Boulevard where it meets Carlsbad Village Drive. Ll November of 2013, the Public Art Advisory Committee met to review the sign donation proposal submitted to the Cultural Arts Office. This committee consisted of Carlsbad residents, stakeholders, public art professionals, arts commissioners and arts staff. Aided by project background, plans and images, the committee discussed historic significance, artistic and aesthetic elements, construction materials and overall design as it pertains to the city of Carlsbad. Based on their review, the committee voted unanimously not to recommend the sign proposal. While this is an extremely generous offer by both the Chamber of Commerce and vested community business members, I feel that our city should finalize its Master Plan for the Village and Coastal areas before considering proposals for signage that will become an iconic representation of our city. In order to best reflect the direction the city envisions moving towards while truly representing its constituency, it would behoove us to have this collective vision before moving forward on a permanent fixture such as this sign. I am thus urging the City Coimcil to support a resolution to deny the application as well as decline the donation. Thank you again for your support and dedication to the City of Carlsbad. Yours truly, Joarm Johnson President, Carlsbad Friends of the Arts 1024 Lighthouse Rd. Date: j^/sZ/cf. Carlsbad, CA 92011 6/1/14 Distribution: City Clerk ^ Asst. City Clerk ^ Deputy Clerk ^ Book ^ June 2, 2014 Honorable Carisbad Mayor and Council, I am providing this as input on a proposal before you this week regarding the Lund Sign. I do appreciate what I have to assume was Mr. Lund's original idea, that of proposing something that would give our community a stronger individual identity and honor or area's heritage. Both valid pursuits ones that I would like to see more of our citizens step forward with. That said, unfortunately I can not support this proposal and ask that you send it back for rework or just give it a thumbs down period. As a physical designer I like these signs, what I call "Boulevard Banner Signs" if the are done right, fit their setting and are located correctly. I can seethe possibility of an alternate design in otherlocationswithinthe Village where this type of sign may work well. However, the proposed location and design before you is ill-conceived. To the point of heritage, the original 30s sign in Carlsbad, I'm sure, hung over a two lane highway but that is not the case today. That is what these signs are, highway signs whose lettering is meant to be read starting from a distance of a quarter mile away. Due to this fact these signs work best in a linear corridor. This is not the case in our Viilage where the highway does an s-turn. Also we have done all we could to reduce the scale of a very wide highway street by adding a median island and street trees, all of which works well to counter the road's width. This streetscape also narrows a driver's cone of vision reducing the views fon/vard so you will only see this sign once you are right on it. At that point it will appear oversized viewing the superstructure that must now be used to hang the sign overtoday's highway/boulevard. We in Carlsbad are fortunate that our Village has proportion, width and depth, it is not like most other villages along our coast that are linear in form following the highway. Let us all respond correctly to this important fact. We need to reinforce the attributes and character of our Village. This means creating streetscape elements that are in keeping with the term "Village" . Lets do things that are understated not overstated, tasteful and artistic not gimmicky. We made the correct call on reusing the Hubbell sign and will soon have a fine piece of art in our new 'Circus' intel-section (I totally support). These two elements on the Boulevard make the right statement of identity in the Village. Please ask Mr. Lund to, as they say, "go back to the drawing board" on this idea. We the interested citizens and I am sure your new Village consultant will be willing to assist Mr. Lund should he continue to pursue the idea of a sign done well that respects the scale and character ofthe Village. Resgectfujly_ Robert Wilkins9i|^||^,|,^|eiO 2277 Cameo Road ^ - Carlsbad, Ca "«^^*-' Morgen Fry From: Council Internet Email l'"'- Monday, June 02, 201410:49 AM ^„ R^^^.^^ . ^ ^ ,-7 , c^°T • . . Fbr the Information of the:^ Subject: FW: Sign Donation Agenda Item #17 on June 3 jGffV COUNCIL ^ ACIVfy-XcA 1/^ CC Date ''/oj/z^Citv Manager From: Tina Schmidt [mailto:schmidtsjazz@roadrunner.com] Sent: Friday, May 30, 2014 2:52 PM To: Council Internet Email Subject: Sign Donation Agenda Item #17 on June 3 To Mayor Hall and City Council members: I am personally writing about the agenda item #17 resolution to be presented at the June 3'''^ City Council meeting denying the proposed Chamber of Commerce's donation of a Carlsbad sign over the intersection of Carlsbad Boulevard. The staff has done a thorough job of preparing the agenda bill to deny the application and decline the donation. Along wdth the staff and many others, I am also opposed to the donation offer ofthe sign over the boulevard for many reasons too large, too retro-looking, too common, too busy of an area, too hard to maintain, too tacky. While it is a generous offer by some mfluential local people, the residents of the city should be able to choose what it wants or needs, not just accept something that may not be appropriate. We desire something much better. The sign is the wrong design, the wrong size, and in the wrong location. I am recommending that you WAIT until the entire Master Plan for the Village and the coastal areas are developed by the professionals you have hired, and give the commimity more tune to review any sign plans that will identify the Village. Surely there are better ideas. Please support the staff by voting to accept this resolution that will deny the sign application and will decline the offer of this archway sign. Best regards, ^ Tina Schmidt 6545 Basalto St. Carlsbad 92009 5/29/14 Carlsbad Archway SignPam DrewJune 3, 2014 Carlsbad Boulevard and Carlsbad Village Drive Way‐finding signs•Carlsbad Municipal Code Chapter 11.44.100Way‐findings signs, designed as archway signs located over major roads within the city, are allowed if approved by resolution of the City Council. Archway Sign Donation•Carlsbad Chamber of Commerce (Carlton Lund)–design–permit–fabricate–install•TaylorMade Golf Company ($165,000 ‐$175,000)–design–fabricate–install Maintenance•Replacement of lights –every 7 years–$10,600•Painting sign and posts –every 5 years–$6,000•Pressure washing sign and posts –every year–$2,400 Design of the Sign•Steel truss –76‐foot wide•Two 14‐inch x 14‐inch square tube support posts •Globe lights•Sign‐navy blue•Letters‐white Lighting•Letters = white LED•Border = tan color neon–color selection–retro feel•Poles = white LED History (1930’s)Carlsbad Journal August 11, 1938ProposedHistorical History Cont. (circa 1938)Looking south Looking south Preliminary Review ApplicationAugust 13, 2013 Preliminary Review Application(cont.)•Preliminary review application (PRE 13‐05)–Remove elements that gave the sign a “busy” and distracting appearance–Simpler design that reflects the character and history of the Village–Incorporate design elements for the poles such as historical information, public art, etc. Sign Permit ApplicationOctober 23, 2013 Sign Permit ApplicationReview•Sign permit application (PS 13‐110)Arts Commission review •Dolphin art element•Donated into the city’s Art in Public Places collectionPlanning DivisionLand Development EngineeringPublic Works – Transportation Department Advisory Panel Review November 14, 2013•Advisory panel voted unanimously to recommend to the Arts Commission that the artwork donation offer be declined.–commercial nature of the artwork–lack of originality–appropriateness of the location Advisory Panel Review (cont.)•Second motion to accept the proposed sign without the Wyland dolphin element. This motion was also unanimously rejected.–Design–Location Arts Commission Review December 5, 2013•Arts Commission voted unanimously to reject the donation of the sign into the city’s Art in Public Places collection. –Thanked TaylorMade Golf Company and the Chamber of Commerce for their generous offer Public Outreach Efforts•Articles in print media (Union Tribute, Coast News, Carlsbad Business Journal and the Carlsbad magazine)•Public outreach meeting (Carlsbad Inn) Planning Division Review•No development standards or design guidelines for an archway sign•Compatibility with the identity and character of the Village–Lack of aesthetic elements that reflect the unique Village and cultural identify of the city–Similar to the City of Encinitas’ community sign–Need for, and impact of, an archway sign at this location May 2014 May 2014October 2013August 2013circa August 1938 Corporate Marketing Partnerships•City Council Policy No. 79 ‐Policy for Corporate Marketing Partnerships Utilizing City‐Owned Assets–Corporate Partnership Agreement Council Options•#1 – Approve the sign application as submitted and as shown on Exhibit 4 of this Agenda Bill•#2 – Approve the sign application with Council‐directed modifications (i.e. color, material, design, etc.)•#3 –Defer action on the sign application, with the consensus of the applicant, pending completion of the Village Master Plan process Recommendation•That the City Council ADOPT Resolution No. 2014 – 117 DENYINGsign application No. PS 13‐110, and declining the offer to fabricate, install and donate to the City of Carlsbad a community “archway sign” across Carlsbad Boulevard at Carlsbad Village Drive.