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Home My WebLink About2014-07-08; City Council; 21678; Approving Sign Program PS 14-09 Westfield Carlsbad Specific Plan West of El Camino Real, Marron RoadCITY OF CARLSBAD - AGENDA BILL 11 AB# 21,678 ADOPTION OF A RESOLUTION APPROVING SIGN PROGRAM PS 14-09 FORTHE WESTFIELD CARLSBAD SPECIFIC PLAN GENERALLY LOCATED ON PROPERTY WEST OF EL CAMINO REAL AND BISECTED BY MARRON ROAD DEPT. DIRECTOR ^ MTG. 07/08/2014 ADOPTION OF A RESOLUTION APPROVING SIGN PROGRAM PS 14-09 FORTHE WESTFIELD CARLSBAD SPECIFIC PLAN GENERALLY LOCATED ON PROPERTY WEST OF EL CAMINO REAL AND BISECTED BY MARRON ROAD CITY ATTORNEY 3r7 DEPT. CED ADOPTION OF A RESOLUTION APPROVING SIGN PROGRAM PS 14-09 FORTHE WESTFIELD CARLSBAD SPECIFIC PLAN GENERALLY LOCATED ON PROPERTY WEST OF EL CAMINO REAL AND BISECTED BY MARRON ROAD CITY MANAGER (^^^/^ RECOMMENDED ACTION: Adopt Resolution No. 2014-173 . approving Sign Program PS 14-09 for the Westfield Carlsbad Specific Plan, generally located on property west of El Camino Real and bisected by Marron Road in the Local Facilities Management Zone 1. ITEM EXPLANATION: Background: On July 23, 2013, City Council adopted Ordinance No. CS-219 approving the Westfield Carlsbad Specific Plan (SP 09-01). The specific plan is the zoning document for the Westfield Carlsbad shopping center and governs the development of an existing project (SDP 09-04) currently under construction and any future proposals thereafter. Included within SP 09-01, among other things, are specific development standards and processing requirements for signs; including the requirement to process a detailed Sign Program demonstrating how signs are to be integrated with buildings, circulation and landscaping. During the public hearing, City Council had many clarifying questions regarding the proposed Partnership Marketing Signs and ultimately required that the Sign Program be subject to the City Council's approval, instead of the City Planner, prior to the construction and/or installation of any new signs. Any subsequent Sign Program amendments would be administratively approved by the City Planner. On January 23, 2014, Sign Program PS 14-09 was submitted for Westfield Carlsbad in accordance with the Westfield Carlsbad Specific Plan. The Sign Program covers onsite signage for all areas ofthe Westfield Carlsbad Specific Plan, except for the Phase II improvements of the main mall structure, which will be covered in a subsequent amendment once ali discretionary actions for those improvements have been approved. Existing signs within this area will be replaced on a like-for-like basis for the time being until design details for the Phase II area are submitted and approved under a subsequent Sign Program amendment. Planning Staff Review: Staff reviewed the Sign Program application for consistency with the general sign standards of SP 09-01. The Sign Program complies with ali ofthe general sign standards of Specific Plan 09-01; provides reference DEPARTMENT CONTACT: Jason Goff 750-602-4643 iason.goffOcarlsbadca.gov FOR CITY CLERKS USE ONLY. COUNCIL ACTION: APPROVED CONTINUED TO DATE SPECIFIC • DENIED • CONTINUED TO DATE UNKNOWN • CONTINUED • RETURNED TO STAFF • WITHDRAWN • OTHER-SEE MINUTES • AMENDED • Page 2 images and tenant signage guidelines, including acceptable tenant sign types; and demonstrates how signs are to be integrated with building design, on-site circulation and landscaping. No provisions or allowances for digital signs are included within the. proposed Sign Program. Accordingly, staff recommends that the City Council approve the Sign Program. FISCAL IMPACT: No fiscal impacts have been identified. ENVIRONMENTAL IMPACT: The proposed Westfield Carlsbad Sign Program implements the Westfield Carlsbad Specific Plan, which has been reviewed pursuant to the California Environmental Quality Act (CE(3A) and Title 19 - Environment. Staff has analyzed the Sign Program and has concluded that no potentially significant impacts would result with the implementation of this Sign Program that were not previously examined and evaluated in the certified Final Environmental Impact Report for the Westfield Carlsbad Specific Plan/Site Development Plan (EIR 09-02). dated July 9, 2013. EIR 09-02 evaluates the potential environmental effects of the development and operation of the Westfield Carlsbad Specific Plan and associated actions inclusive ofthe subject Sign Program reviewed herein. The City Council certified EIR 09-02 on July 9, 2013. At that time CEQA Findings of Fact and a Mitigation Monitoring and Reporting Program were approved. All mitigation measures contained in the adopted Mitigation Monitoring and Reporting Program from EIR 09-02 applicable to this project have been completed, incorporated into the project design or are required as conditions of approval for the project. The EIR 09-02 "Findings of Fact" apply to all the subsequent actions covered by the Westfield Carlsbad Specific Plan/Site Development Plan Final EIR. No potentially significant impacts would result from implementation ofthe Sign Program that were not previously evaluated in the Final EIR. Therefore, the proposed project would have no effect beyond those analyzed in the Final EIR, as they are a part ofthe project analyzed earlier. This project is within the scope of Final EIR 09-02 and no further CEQA compliance is required. EIR 09-02 is available for review at the Planning Division. EXHIBITS: 1. City Council Resolution No. 2014-173 2. Westfield Carlsbad Sign Program No. PS 14-09 (On file in the Office ofthe City Clerk and available on the city website, www.carlsbadca.gov) 1 2 5 6 7 8 9 10 EXHIBIT 1 RESOLUTION NO. 2014-173 3 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA, APPROVING SIGN PROGRAM PS 14-09 FOR THE 4 WESTFIELD CARLSBAD SPECIFIC PLAN GENERALLY LOCATED ON PROPERTY WEST OF EL CAMINO REAL AND BISECTED BY MARRON ROAD IN THE LOCAL FACILITIES MANAGEMENT ZONE 1. CASE NAME: WESTFIELD CARLSBAD SIGN PROGRAM CASE NO.: PS 14-09 The City Council of the City of Carlsbad, California, does hereby resolve as follows: WHEREAS, City Council approved Resolution No. 2013-176 on July 9, 2013 certifying Final Environmental Impact Report for the Westfield Carlsbad Specific Plan/Site 11 Development Plan (EIR 09-02); and 12 WHEREAS, City Council adopted Ordinance No. CS-219 on July 23, 2013 approving the Westfield Carlsbad Specific Plan (SP 09-01); and WHEREAS, pursuant to the Westfield Carlsbad Specific Plan, a detailed Sign Program shall be prepared prior to the construction and/or installation of any new signs subject to initial approval by the City Council with any subsequent approvals to the satisfaction of the 13 14 15 16 17 City Planner; and 19 WHEREAS, the applicant, Westfield, LLC, submitted a Sign Program application on 20 January 23, 2014; and 2^ WHEREAS, staff reviewed the Sign Program and has found it to be consistent with all ofthe requirements and provisions ofthe Westfield Carlsbad Specific Plan. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as follows: 1. That the above recitations are true and correct. 22 23 24 25 26 27 2. That, no potentially significant impacts will result from implementation of 28 the Sign Program that were not previously evaluated in the Final EIR 09-02 1 2 3 4 7 8 11 12 13 15 16 17 18 19 20 21 23 24 25 26 27 28 3. That, for the reasons stated in the recitations above. Sign Program PS 14- 09 is hereby approved. "NOTICE TO APPLICANT" 5 The time within which Judicial review of this decision must be sought is governed by Code of Civil Procedure, Section 1094.6, which has been made applicable in the City of 6 Carlsbad by Carlsbad Municipal Code Chapter 1.16. Any petition or other paper seeking review must be filed in the appropriate court not later than the ninetieth day following the date on which this decision becomes final; however, if within ten days afterthe decision becomes final a request for the record is filed with a deposit in an amount sufficient to cover the estimated cost or preparation of such record, the time within which such petition may be filed in court is extended 9 to not later than the thirtieth day following the date on which the record is either personally delivered or mailed to the party, or his attorney of record, if he has one. A written request for 10 the preparation ofthe record ofthe proceedings shall be filed with the City Clerk, City of Carlsbad, 1200 Carlsbad Village Drive, Carlsbad, CA, 92008. /// /// 14 /// /// /// /// /// /// /// 22 /// /// /// /// /// 1 2 3 4 5 6 7 8 9 10 II 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 PASSED, APPROVED AND ADOPTED at a Regular Meeting ofthe City Council ofthe City of Carlsbad on the 8th day of July 2014, by the following vote to wit: AYES: NOES: Council Members Hall, Packard, Wood, Schumacher, Blackburn. None. ABSENT: None. y.,Jd^ MATT HALL, Mayor ATTEST: .BARBARA ENGLESO ''UtxwW^^ WESTFIELD CARLSBAD Signage Master Plan WESTFIELD JPRA ARCHITECTS SELBERT PERKINS DESIGN 06.13.14 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 WESTFIELD CARLSBAD SHEET INDEX SIGN TABLE Sign Tables........................................................S3-S5 SITE PLANSSite Plan - Site Signage..................................S6 Site Plan - Building Signage..........................S7 ELEVATIONS South Elevation - Signage .............................S8North & East Elevation - Signage.................S9 PARTNERSHIP MARKETING Partnership Marketing & Building Signs.....S10Reference Imagery..........................................S11-S12 Details................................................................S13 SITE SIGNAGE Identiﬁcation Monument 1.............................S14 Identiﬁcation Pylon 1.......................................S15Identiﬁcation Pylon 2.......................................S16 Vehicular Directional.......................................S17 Miscellaneous Signage...................................S18Sign Areas for Anchors (Existing).................S19 TENANT SIGNAGE Tenant Signage Guidelines.............................S20-S21Acceptable Sign Types....................................S22-S23 Index SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 2 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 SIGN NAME TYPE/LOCATION SIZE PROPOSED AREA MAX. AREA ALLOWED QUANTITY COMMENTS Site Directional SD1/01-SD1/19 8’-0”H x 6’-4” W 50.5 sf 55 sf 19 Site Monument SM1/01-SM1/04 5’-3”H x 9’-6” W 50 sf 50 sf 4 Site Pylon SP1/01 45’-0”H x 19’-0”W 855 sf 1000 sf 1 Site Pylon SP2/01-SP2/02 15’-0”H x 7’-6”W 112.5 sf 120 sf 2 PROJECT SITE SIGNAGE Drawing TitleSign Table - Site Signage SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 3 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 SIGN NAME TYPE SIZE PROPOSED AREA MAX. AREA ALLOWED QUANTITY COMMENTS Westﬁeld ID (fascia sign)WF1/01-WF1/02 8’-0”H x 24’-0”W 192sf 200 sf 2 Fascia Sign Tenants FT1/01-FT1/04 FT1/06-FT1/07 Sizes vary approx. 150 sf*150 sf 9 Fascia Sign Cinema FT1/05 37’-3”H X 5’-4”W 198.6 sf 200 sf 1 Fascia Sign Mini-Anchors FT1/11 Sizes vary approx. 150 sf*150 sf 1 Fascia Sign Restaurants FT1/08 FT1/10 FT1/12 Sizes vary approx. 150 sf*150 sf 3 Tenant Sign Pads FT1/13-FT1/18 Sizes Vary approx. 150 sf*150 sf 8 BUILDING SIGNAGE * Tenant sign area subject to note 6 (see sheet S-8) and TBD at time of individual sign permitting. Drawing TitleSign Table - Building Signage SIGNAGE PACKAGE Issue Date: 05/27/2014 S - 4 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 SIGN NAME TYPE SIZE PROPOSED AREA MAX. AREA ALLOWED QUANTITY COMMENTS Projecting Signs PS/01-PS1/04 3’- 6” x 2’-0”7 sf 10 sf 4 • Tenant blade signage; remaining balance of 16 projecting signs is reserved for phase II. • Per Title 24 Code, all projecting signs must be mounted at a height allowing at least 6’- 8” of clearance below. SPD recommends a 7’-6” clearance. On-Site Signage (Partnership Marketing) PM/01 PM/02 48’- 0” x 14’-0”672 sf 672 sf 2 BUILDING SIGNAGE Sign Table - Building Signage SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 5 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 CITY OF OCEANSIDE CITY OF CARLSBAD SM1________04 SM1________03 SD1________13SD1________14 SD1________15 SD1________17 SD1________ 16 SM1________01 SD1________19 SD1________ 18 SD1________08 SD1________10 SD1________09 SD1________11 SD1________06 SD1________07SD1________05 SD1________04 SD1________03 SD1________02 SD1________ 01 SD1________12 SM1________02 SP2________ 02 SP1________01 SP2________01 SP2________01 ** Site Signage: SD1 Site Directional SM1 Site Monument SP1 Site Pylon SP2 Site Pylon Existing movie theater pylon** LEGEND Sign Location Plan - Site Signage *All site signage must observe proper line-of-sight clearances*Note that this submittal pertains only to Phase 1. Existing signs on balance of project can only be like for like until design details for Phase II are submitted and approved. ** The existing pylon sign for the movie theater located at the southwest corner of Marron Road and El Camino Real shall be removed at the time the existing movie theater ceases operation or prior to the occupancy of the new movie theater in the main mall, whichever occurs ﬁrst. SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 6 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 PHASE 2 PM________01 FT1________ 08 FT1________03 FT1________06 FT1________13 FT1________ 02 FT1________ 01 PM________02 PS1________02 FT1________ 14 WF1________01 WF1________02 FT1________ 12 FT1________11 FT1________10 FT1________07 FT1________05 FT1________04 PS1________01 PS1________04 PS1________03 FT1________15-18 *Note that this submittal pertains only to Phase 1. Existing signs on balance of project can only be like for like until design details for Phase II are submitted and approved. Building Exterior Signage: WF1 Fascia Sign (Westﬁeld ID) FT1 Fascia Sign (Tenant Pads) FT1 Fascia Sign (Tenants) PS1 Projecting Signs PM1 On-Site Signage (Partnership Marketing) LEGEND Sign Location Plan - Building Signage SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 7 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Key Plan: SERVICECOMMERCIAL SOUTH ELEVATIONscale: 1”=30’ EXAMPLE KEY NOTES -16’-6” LEVEL 1 (E) 0’-0” LEVEL 2 (E) 49’-0” TOP OF ROOF (N) 58’-6” TOP OF SIGN (N) Building Exterior Signage: WF1 Fascia Sign (Westﬁeld ID) FT1 Fascia Sign (Tenants)* PS1 Projecting Signs PM1 On-Site Signage (Partnership Marketing) LEGEND MINI-ANCHOR CINEMA CAFE TENANT Note: Exact number of tenant signs and sizes of each can not be determined until spaces are leased. In general, the following guidelines will be followed: as registered by their lease agreement and approved by Landlord, and established logo or nationally recognized trademark. 2. Roof mounted signage will not be allowed. However, signage located on architectural elements projecting out from the main building may have portions of the sign that projects above the top of that element as long as the main building facade acts as a backdrop. 3. Signage must be conceived as an integral part of the design so that they don’t appear as an afterthought. 5. All illuminated signs must be controlled by timeclock and illuminated 6. Per the WCSP, “Facia signs shall be no greater in area than 1 sf perlineal foot of store front up to a maximum size as statedin Tables 5a and 5b.” 7. “Signage shown for position and square footage purposes and intent only. Final design to be determined” WF1 Project Identity Signage: Approx. 200 sf FT1 Cinema Signage: Approx. 200 sf (typ.) Mini-Anchor Signage: Approx.150 sf (typ.) Restaurant Signage: Approx.150 sf (typ.) Tenant Signage: Approx. 80 sf (typ.) * Tenant sign area subject to note 6 and TBD at time of individual sign permitting. PS1 Projecting signs: 7sf WCSP Table 5a: Allowed Sign Sizes and Quantities for area north of Marron Rd MAXIMUM HEIGHT MAXIMUM AREA1 QUANTITY FREESTANDING SIGNSDIRECTIONAL SIGNS 8'-6" 55 SF 25TENANT MONUMENT SIGNS 15'-0" 120 SF 2MONUMENT SIGNS 6'-0" 50 SF 4PYLON SIGN (STATIC)45'-0" 1000 SF 1WALL/BUILDING SIGNS 7FS 002DI DLEIFTSEW AICSAF /NFS 004NG I S ROHCNA A I CSA F A/NFS 051NG I S ROHCNA - I N IM A I CSA F A1FS 002NG I S AMEN I C /NFS 051NG I S TNARUATS ER A I CSA F A/NFS 051SNGI S TNANET A I CSAF A/NFS 051SDAP SNGI S TNANET A I CSAF APROJECTING SIGNS 10 SF 20 672 SF 2PARTNERSHIP MARKETING SIGNS - TYPE 2 380 SF 3 PARTNERSHIP MARKETING SIGNS - TYPE 1 SIGN TYPE WCSP Table 5b: Allowed Sign Sizes and Quantities for area south of Marron Rd MAXIMUM HEIGHT MAXIMUM AREA1 QUANTITY FREESTANDING SIGNSMONUMENT SIGN 6'-0" 50 SF 1WALL/BUILDING SIGNS A/NFS 051NG I S TNANET A I CSA F SIGN TYPE 7sf PS1________037sfPS1________04 *FT1________12 *FT1________11 *FT1________10 TenantTenant Sign Locations - South Elevation Issue Date: 06/13/2014 S - 8 SIGNAGE PACKAGE 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Key Plan: COMMERCIALBEYOND COMMERCIAL COMMERCIAL SERVICE COMMERCIAL OUTDOOR SPACE EAST ELEVATION scale: 1”=30’ NORTH ELEVATION scale: 1”=30’ *FT1________03 192sf WF1________02 PS1________01 7sf PS1________02 192sf WF1________01 *FT1________06 *FT1________07 *FT1________08 FT1________01 * 198.6sfSEE DETAIL:S-13 FT1________05 *FT1________04 ________ 672sf PM 02________ 672sf PM 01________ FT1________02 * 198.6 sf FT1________05 SEE DETAIL:S-13 * Tenant sign area subject to note 6 (see sheet S-8) and TBD at time of individual sign permitting. Building Exterior Signage: WF1 Fascia Sign (Westﬁeld ID) FT1 Fascia Sign (Tenants)* PS1 Projecting Signs PM1 On-Site Signage (Partnership Marketing) LEGEND Tenant 7sf -16’ - 6” LVL 1 (E) 0’ - 0” TOP OF STOREFRONT (N) 46’ - 2” TOP OF PARAPET (N) -16’-6” LVL 1 (E) 0’-0” LVL 2 (E) 46’-2” TOP OF PARAPET (N) 19’ - 2” TOP OF PARAPET (N) 58’ - 6” TOP OF SIGN (N) 0’-0” LVL 2 (E) 33’-8” TOP OF ROOF (N) 50’-3” TOP OF PARAPET (N) -16’-6” LVL 1 (E) 46’-2” TOP OF PARAPET (N) 58’-6” TOP OF SIGN (N) 0’ - 0” LVL 2 (E) 14’ - 2” TOP OF PARAPET (N) Sign Locations - North & East Elevations SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 9 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 WF1______ 02 PM______02 Perspective at Northeast corner FT1______05 FT1______04 PM______ 01 FT1______05 FT1______05 FT1______04 FT1______ 03 PM______ 01 WF1______02 FT1______01 FT1______02 WF1______ 01 FT1______07 PM______02 PS1______ 02 FT1______06 WF1______01 FT1______ 01 FT1______ 02 FT1______07 FT1______08 LEGEND PS1______ 02 FT1______03 PS1______ 01 FT1______ 06 PS1______ 01 Partnership Marketing & Building Signs SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 10 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Partnership Marketing & Building Signs - Reference Images SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 11 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Partnership Marketing & Building Signs - Reference Images SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 12 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 48'-0"14'-0" Typical Partnership Marketing Panels (See Sign Table for other sizes) PM 01-02________ External lighting top and bottom Structure Interchangeable printed graphic stretched ontosupport FT1______05 48'-0"14'-0" Typical Partnership Marketing Panels (See Sign Table for other sizes) PM 01-02________ External lighting top and bottom Structure Interchangeable printed graphic stretched ontosupport INTERNALLY ILLUMINATED CHANNEL LETTERS Partnership Marketing & Building Signs - Details Theater Marquee at Northeast Corner Typical Partnership Marketing Panels SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 13 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 1 SM1 - Site Monument, Front View Scale: 3/8" = 1'-0" Sign Area = 50 sq. ft.2 SM1 - Site Monument, Side View Scale: 3/8" = 1'-0" GENERAL NOTES: Internally illuminated logo mounted to panel behind glass Internally illuminated glass ‘cap’ with diffuser film Internal Illumination: Phillips iW Proflie, linear LED white light fixtures.Fixtures on track and removable from top Disconnect for service/maintenance (typical for all sign illumination) Accent illumination on Inner cabinet behind glass BASE: C.I.P. concrete with integral color and smooth trowel finish. Sub-grade footing as required. TWO TONED SIMULATED WOOD FINISH2 CONCRETE FINISH1 1'-9 1/2"5'-3"1'-9 1/2"5'-3"9'-6"1'-5 1/2" B A C D 2 A B C D SM1 Drawing TitleSite Signage Detail - SM1 / Monument SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 14 Site Monument 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Carlsbad ANCHORANCHOR 1 Scale: 3/16" = 1'-0" 2 Scale: 3/16" = 1'-0"Sign Area = 855 sq. ft. GENERAL NOTES: Internally illuminated logo mounted to panel behind glass Internally illuminated glass ‘cap’ with diffuser film Tenant Logos: Internally illuminated push through acrylic BASE: C.I.P. concrete with integral color and smooth trowel finish. Sub-grade footing as required. INTERNALLY ILLUMINATED PUSH THROUGH ACRYLIC LETTERS3 TWO TONED SIMULATED WOOD FINISH2 CONCRETE FINISH1 SP1 - Site Pylon, Front View SP1 - Site Pylon, Side View 19'-0"3'-0"45'-0"3'-6"1'-0"45'-0"1'-6"4'-5"A B B C D A A 2 2 D CC SP1 Drawing TitleSite Signage Detail - SP1 / Pylon SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 15 Site Pylon 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 15'-0"15'-0"1 SP2 - Site Pylon, Front View Scale: 3/8" = 1'-0" 2 SP2 - Site Pylon, Side View Scale: 3/8" = 1'-0"Sign Area = 112 sq. ft. GENERAL NOTES: Internally illuminated logo mounted to panel behind glass Internally illuminated glass ‘cap’ with diffuser film Internal Illumination: Phillips iW Proflie, linear LED white light fixtures. Fixtures on track and removable from topDisconnect for service/maintenance (typical for all sign illumination) Tenant Logos: Internally illuminated push through acrylic Accent illumination on inner cabinet behind glass BASE: C.I.P. concrete with integral color and smooth trowel finish. Sub-grade footing as required. INTERNALLY ILLUMINATED PUSH THROUGH ACRYLIC LETTERS3 TWO TONED SIMULATED WOOD FINISH2 CONCRETE FINISH1 2'-2"2'-0"7'-6"1'-10" A B B C D E A A 2 2 3 E C D D 1 SP2 Drawing TitleSite Signage Detail - SP2/ Pylon SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 16 Site Pylon 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 1 SD1 - Ring Road Directional, Front View Scale: 3/8" = 1'-0" Sign Area = 50 sq. ft.2 SD1 - Ring Road Directional, Side View Scale: 3/8" = 1'-0" GENERAL NOTES: Tenant Names/Arrows: Internally illuminated push through acrylic letters Accent illumination on inner cabinet behind glassInternal Illumination: Phillips iW Proflie, linear LED white light fixtures. Fixtures on track and removable from top Disconnect for service/maintenance (typical for all sign illumination) BASE: C.I.P. concrete with integral color and smooth trowel finish. Sub-grade footing as required. TWO TONED SIMULATED WOOD FINISH2 CONCRETE FINISH1 INTERNALLY ILLUMINATED PUSH THROUGH ACRYLIC LETTERS38'-0"8'-0"1'-0"6'-4"1'-0" A B C A 2 2 B B C SD1 Drawing TitleSite Signage Detail - SD1 / Directional SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 17 Site Directional 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Drawing TitleSite Signage Detail - Misc. Signage Parcel Pick Up Parcel Pick Up 1'-0"4"2'-8"6"6'-0"1'-2"ValetValet Valet ParcelPick Up 2'-0"3'-5"7'-6"1 Miscellaneous Signs Scale: 3/4" = 1'-0" Typical Miscellaneous Signage (8 SIGNS ) (8 SIGNS ) SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 18 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 38’ LONG 3’ HIGH 28’ -7” LONG6’-3” HIGH 41’7” LONG 9’ - 2” HIGH 32’ LONG 7’ -0” HIGH 32’ LONG 7’ - 0” HIGH 32’ LONG4’ - 6” HIGH 34’ LONG 5’ - 0” HIGH 38’ LONG3’ - 0” HIGH 28’- 7” LONG6’ - 3” HIGH 28’ -7” LONG6’ - 3” HIGH 39’ - 2” LONG 13’ - 4” HIGH 39’ - 2” LONG 13’ - 4” HIGH39’ - 2” LONG 13’ - 4” HIGH Drawing TitleSign Areas for Anchors - Existing SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 19 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 TENANT SIGNAGE GUIDELINES FABRICATION & INSTALLATION It is intended that all finished work be of the highest quality to pass eye-level examination and scrutiny by Westfield. GENERAL FABRICATION SPECIFICATIONS Construct all work to eliminate burrs, dents, cutting edges, and sharp corners. • Finish welds on exposed surfaces to be imperceptible in the ﬁnished work. • Surfaces which are intended to be ﬂat shall be without dents, bulges, oil canning, gaps, or other physical deformities. • Except where approved otherwise by Westﬁeld, conceal all fasteners. • Make access panels tight-ﬁtting, lightproof, and ﬂush with adjacent surfaces. • Carefully follow manufacturer’s recommended fabricating procedures regarding expansion /contraction, fastening, and restraining of acrylic plastic. • Exercise care to assure that painted, polished, and plated surfaces are unblemished in the ﬁnished work. NOT PERMITTED SIGN CONSTRUCTION The following construction methods are not permitted: • Portable or mobile signs, except permitted sandwich board signs • Exposed neon signs and exposed LED • Temporary wall signs, pennants, banners, or inﬂatable displays • Exposed junction boxes, wires, transformers, lamps, tubing, conduits, raceways or neon crossovers of any type • Pre-manufactured signs, such as franchise signs, that have not been modiﬁed to meet these criteria • Paper, cardboard or Styrofoam signs, stickers, or decals hung around or behind storefronts • Exposed fasteners, unless decorative fasteners are essential to the sign design concept • Flashing, oscillating, animated lights, or other moving sign components and changeable text • Rooftop signs or signs projecting above roof lines, canopies or parapets, and signs projecting above Tenant’s Leased Premises • Signs on mansard roofs or equipment screens • All bolts, fastenings and clips shall be hot-dipped galvanized iron, stainless steel, aluminum, brass or bronze and should be concealed • No sign maker’s labels or other identiﬁcation shall be permitted on the exposed surface of signs, except those required by local ordinance. If required by local ordinance, such labels or other identiﬁcation shall be in an inconspicuous location • Signs located in or projecting over right of way • Internally-illuminated box signs consisting of a metal frame and translucent acrylic face with applied graphics; individually-mounted channel letters are preferred. • Vacuum formed luminous letters GENERAL SIGN INFORMATION • All illuminated signs shall be controlled by Tenant with a photo cell or an astronomical time switch. Astronomical time switches shall be capable of retaining programming and the time setting during loss of power for a period of at least 10 hours. • Any externally illuminated sign shall be lit from above with the light source directed downward at the face of the sign. All the light sources associated with a sign will be shielded from any adjacent residential districts or streets. Lighting for signs may not exceed one and one tenth (1.1) foot candles in intensity when measured within any portion of a residential district. • No portion of any Tenant’s sign shall extend above the top of the building, or Tenant’s Lease Line, upon which it is located. If attached to a building over 30’ in height, no portion of the sign may be located more than 30’ in height above ground level. When the ground level is lower than that of the adjoining street pavement, the sign cannot be more than 20’ above the level of the pavement. Tenants that occupy a two-story space, or a second story space, must adhere to these restrictions. • Any name, image, symbol, logotype, ﬁgure, or sculpture that is associated with a Tenant or brand is considered signage. Tenants are allowed their unique typography and logo colors as long as all Tenant signage complies with the Tenant Criteria and all applicable laws, ordinances and regulations. • Front wall area of business shall be calculated as the area from Lease Line to Lease Line, multiplied by the height of the Tenant. For a multi-story building, height is measured from the inside ﬂoor to the inside ceiling. • All blocking to be provided by Tenant. Locations to be coordinated with Westﬁeld and Tenant Coordinator. Drawing TitleTenant Signage Guidelines SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 20 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 SIGN LIGHTING All sign elements must be internally and/or externally illuminated. Hot spots and light leaks are not permitted and must be repaired by the Tenant. All illuminated signs shall be fabricated, installed, and comply with national/ local building and electrical codes and shall bear the U.L. label. All signs must conceal all identification labels and U.L. labels to conform to U.L. Codes. All conductors, transformers, cabinets, housings, and other equipment shall be concealed and/or incorporated into storefront and/or sign components. To protect the visual environment, all Tenant’s light fixtures in regards to brightness and glare shall be subject to approval. Tenant’s primary sign, secondary sign (if applicable), canopy and blade sign shall remain illuminated after hours as designated by Westfield. Lighting in this zone is required to be circuited and switched separately from other store fixtures on the Tenant’s panel and controlled by a timeclock. Tenant shall provide a disconnect switch at sign transformer or near electrical junction box. TENANT IDENTIFICATION SIGNS Signs that are placed upon exterior walls and graphics or signs placed on awnings or canopies are considered Tenant Identification Signs. Any sign which directs attention to the following: business profession, product, service, accommodation, activity or entertainment conducted, sold or offered on the Premises which the sign is located constitutes a Tenant Identification Sign. STOREFRONT SIGNS Tenant signage that is installed, attached, or mounted behind the storefront glass is subject to Westfield’s review and approval. Such signage may not be subject to Carlsbad city code. This may help Tenant achieve additional signage and branding in addition to the Tenant Identification Signs. Drawing TitleTenant Signage Guidelines SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 21 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 DIMENSIONAL LETTERS HALO-LIT LETTERS PUSH-THROUGH LETTERS CANOPY SIGNAGE Drawing TitleAcceptable Tenant Sign Types SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 22 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 PROJECTING SIGNS CINEMA MARQUEE Drawing TitleAcceptable Tenant Sign Types SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 23 WESTFIELD CARLSBAD Signage Master Plan WESTFIELD JPRA ARCHITECTS SELBERT PERKINS DESIGN 06.13.14 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 WESTFIELD CARLSBAD SHEET INDEX SIGN TABLE Sign Tables........................................................S3-S5 SITE PLANS Site Plan - Site Signage..................................S6 Site Plan - Building Signage..........................S7 ELEVATIONS South Elevation - Signage .............................S8 North & East Elevation - Signage.................S9 PARTNERSHIP MARKETING Partnership Marketing & Building Signs.....S10 Reference Imagery..........................................S11-S12 Details................................................................S13 SITE SIGNAGE Identiﬁcation Monument 1.............................S14 Identiﬁcation Pylon 1.......................................S15 Identiﬁcation Pylon 2.......................................S16 Vehicular Directional.......................................S17 Miscellaneous Signage...................................S18 Sign Areas for Anchors (Existing).................S19 TENANT SIGNAGE Tenant Signage Guidelines.............................S20-S21 Acceptable Sign Types....................................S22-S23 Index SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 2 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 SIGN NAME TYPE/LOCATION SIZE PROPOSED AREA MAX. AREA ALLOWED QUANTITY COMMENTS Site Directional SD1/01-SD1/19 8’-0”H x 6’-4” W 50.5 sf 55 sf 19 Site Monument SM1/01-SM1/04 5’-3”H x 9’-6” W 50 sf 50 sf 4 Site Pylon SP1/01 45’-0”H x 19’-0”W 855 sf 1000 sf 1 Site Pylon SP2/01-SP2/02 15’-0”H x 7’-6”W 112.5 sf 120 sf 2 PROJECT SITE SIGNAGE Drawing TitleSign Table - Site Signage SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 3 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 SIGN NAME TYPE SIZE PROPOSED AREA MAX. AREA ALLOWED QUANTITY COMMENTS Westﬁeld ID (fascia sign)WF1/01-WF1/02 8’-0”H x 24’-0”W 192sf 200 sf 2 Fascia Sign Tenants FT1/01-FT1/04 FT1/06-FT1/07 Sizes vary approx. 150 sf*150 sf 9 Fascia Sign Cinema FT1/05 37’-3”H X 5’-4”W 198.6 sf 200 sf 1 Fascia Sign Mini-Anchors FT1/11 Sizes vary approx. 150 sf*150 sf 1 Fascia Sign Restaurants FT1/08 FT1/10 FT1/12 Sizes vary approx. 150 sf*150 sf 3 Tenant Sign Pads FT1/13-FT1/18 Sizes Vary approx. 150 sf*150 sf 8 BUILDING SIGNAGE * Tenant sign area subject to note 6 (see sheet S-8) and TBD at time of individual sign permitting. Drawing TitleSign Table - Building Signage SIGNAGE PACKAGE Issue Date: 05/27/2014 S - 4 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 SIGN NAME TYPE SIZE PROPOSED AREA MAX. AREA ALLOWED QUANTITY COMMENTS Projecting Signs PS/01-PS1/04 3’- 6” x 2’-0”7 sf 10 sf 4 • Tenant blade signage; remaining balance of 16 projecting signs is reserved for phase II. • Per Title 24 Code, all projecting signs must be mounted at a height allowing at least 6’- 8” of clearance below. SPD recommends a 7’-6” clearance. On-Site Signage (Partnership Marketing) PM/01 PM/02 48’- 0” x 14’-0”672 sf 672 sf 2 BUILDING SIGNAGE Sign Table - Building Signage SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 5 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 CITY OF OCEANSIDE CITY OF CARLSBAD SM1________ 04 SM1________ 03 SD1________ 13SD1________ 14 SD1________ 15 SD1________ 17 SD1________ 16 SM1________ 01 SD1________ 19 SD1________ 18 SD1________ 08 SD1________ 10 SD1________ 09 SD1________ 11 SD1________ 06 SD1________ 07SD1________05 SD1________ 04 SD1________ 03 SD1________ 02 SD1________ 01 SD1________ 12 SM1________ 02 SP2________ 02 SP1________ 01 SP2________ 01 SP2________ 01 ** Site Signage: SD1 Site Directional SM1 Site Monument SP1 Site Pylon SP2 Site Pylon Existing movie theater pylon** LEGEND Sign Location Plan - Site Signage *All site signage must observe proper line-of-sight clearances *Note that this submittal pertains only to Phase 1. Existing signs on balance of project can only be like for like until design details for Phase II are submitted and approved. ** The existing pylon sign for the movie theater located at the southwest corner of Marron Road and El Camino Real shall be removed at the time the existing movie theater ceases operation or prior to the occupancy of the new movie theater in the main mall, whichever occurs ﬁrst. SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 6 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 PHASE 2 PM________ 01 FT1________ 08 FT1________ 03 FT1________ 06 FT1________ 13 FT1________ 02 FT1________ 01 PM________ 02 PS1________ 02 FT1________ 14 WF1________ 01 WF1________ 02 FT1________ 12 FT1________ 11 FT1________ 10 FT1________07 FT1________ 05 FT1________ 04 PS1________ 01 PS1________ 04 PS1________ 03 FT1________15-18 *Note that this submittal pertains only to Phase 1. Existing signs on balance of project can only be like for like until design details for Phase II are submitted and approved. Building Exterior Signage: WF1 Fascia Sign (Westﬁeld ID) FT1 Fascia Sign (Tenant Pads) FT1 Fascia Sign (Tenants) PS1 Projecting Signs PM1 On-Site Signage (Partnership Marketing) LEGEND Sign Location Plan - Building Signage SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 7 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Key Plan: SERVICECOMMERCIAL SOUTH ELEVATION scale: 1”=30’ EXAMPLE KEY NOTES -16’-6” LEVEL 1 (E) 0’-0” LEVEL 2 (E) 49’-0” TOP OF ROOF (N) 58’-6” TOP OF SIGN (N) Building Exterior Signage: WF1 Fascia Sign (Westﬁeld ID) FT1 Fascia Sign (Tenants)* PS1 Projecting Signs PM1 On-Site Signage (Partnership Marketing) LEGEND MINI-ANCHOR CINEMA CAFE TENANT Note: Exact number of tenant signs and sizes of each can not be determined until spaces are leased. In general, the following guidelines will be followed: as registered by their lease agreement and approved by Landlord, and established logo or nationally recognized trademark. 2. Roof mounted signage will not be allowed. However, signage located on architectural elements projecting out from the main building may have portions of the sign that projects above the top of that element as long as the main building facade acts as a backdrop. 3. Signage must be conceived as an integral part of the design so that they don’t appear as an afterthought. 5. All illuminated signs must be controlled by timeclock and illuminated 6. Per the WCSP, “Facia signs shall be no greater in area than 1 sf per lineal foot of store front up to a maximum size as stated in Tables 5a and 5b.” 7. “Signage shown for position and square footage purposes and intent only. Final design to be determined” WF1 Project Identity Signage: Approx. 200 sf FT1 Cinema Signage: Approx. 200 sf (typ.) Mini-Anchor Signage: Approx.150 sf (typ.) Restaurant Signage: Approx.150 sf (typ.) Tenant Signage: Approx. 80 sf (typ.) * Tenant sign area subject to note 6 and TBD at time of individual sign permitting. PS1 Projecting signs: 7sf WCSP Table 5a: Allowed Sign Sizes and Quantities for area north of Marron Rd MAXIMUM HEIGHT MAXIMUM AREA1 QUANTITY FREESTANDING SIGNS DIRECTIONAL SIGNS 8'-6" 55 SF 25 TENANT MONUMENT SIGNS 15'-0" 120 SF 2MONUMENT SIGNS 6'-0" 50 SF 4PYLON SIGN (STATIC)45'-0" 1000 SF 1WALL/BUILDING SIGNS 7FS 002DI DLEIFTSEW AICSAF /NFS 004NG I S ROHCNA A I CSA F A/NFS 051NG I S ROHCNA - I N IM A I CSA F A 1FS 002NG I S AMEN I C /NFS 051NG I S TNARUATS ER A I CSA F A /NFS 051SNGI S TNANET A I CSAF A /NFS 051SDAP SNGI S TNANET A I CSAF APROJECTING SIGNS 10 SF 20 672 SF 2PARTNERSHIP MARKETING SIGNS - TYPE 2 380 SF 3 PARTNERSHIP MARKETING SIGNS - TYPE 1 SIGN TYPE WCSP Table 5b: Allowed Sign Sizes and Quantities for area south of Marron Rd MAXIMUM HEIGHT MAXIMUM AREA1 QUANTITY FREESTANDING SIGNS MONUMENT SIGN 6'-0" 50 SF 1WALL/BUILDING SIGNS A/NFS 051NG I S TNANET A I CSA F SIGN TYPE 7sf PS1________ 037sfPS1________ 04 *FT1________ 12 *FT1________ 11 *FT1________ 10 TenantTenant Sign Locations - South Elevation Issue Date: 06/13/2014 S - 8 SIGNAGE PACKAGE 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Key Plan: COMMERCIAL BEYOND COMMERCIAL COMMERCIAL SERVICE COMMERCIAL OUTDOOR SPACE EAST ELEVATION scale: 1”=30’ NORTH ELEVATION scale: 1”=30’ *FT1________03 192sf WF1________02 PS1________01 7sf PS1________02 192sf WF1________ 01 *FT1________ 06 *FT1________ 07 *FT1________08 FT1________01 * 198.6sf SEE DETAIL: S-13 FT1________05 *FT1________ 04 ________ 672sf PM 02________ 672sf PM 01________ FT1________ 02 * 198.6 sf FT1________ 05 SEE DETAIL: S-13 * Tenant sign area subject to note 6 (see sheet S-8) and TBD at time of individual sign permitting. Building Exterior Signage: WF1 Fascia Sign (Westﬁeld ID) FT1 Fascia Sign (Tenants)* PS1 Projecting Signs PM1 On-Site Signage (Partnership Marketing) LEGEND Tenant 7sf -16’ - 6” LVL 1 (E) 0’ - 0” TOP OF STOREFRONT (N) 46’ - 2” TOP OF PARAPET (N) -16’-6” LVL 1 (E) 0’-0” LVL 2 (E) 46’-2” TOP OF PARAPET (N) 19’ - 2” TOP OF PARAPET (N) 58’ - 6” TOP OF SIGN (N) 0’-0” LVL 2 (E) 33’-8” TOP OF ROOF (N) 50’-3” TOP OF PARAPET (N) -16’-6” LVL 1 (E) 46’-2” TOP OF PARAPET (N) 58’-6” TOP OF SIGN (N) 0’ - 0” LVL 2 (E) 14’ - 2” TOP OF PARAPET (N) Sign Locations - North & East Elevations SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 9 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 WF1______ 02 PM______ 02 Perspective at Northeast corner FT1______ 05 FT1______ 04 PM______ 01 FT1______ 05 FT1______ 05 FT1______ 04 FT1______ 03 PM______ 01 WF1______ 02 FT1______ 01 FT1______ 02 WF1______ 01 FT1______ 07 PM______02 PS1______ 02 FT1______06 WF1______01 FT1______ 01 FT1______ 02 FT1______07 FT1______ 08 LEGEND PS1______ 02 FT1______03 PS1______ 01 FT1______ 06 PS1______ 01 Partnership Marketing & Building Signs SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 10 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Partnership Marketing & Building Signs - Reference Images SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 11 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Partnership Marketing & Building Signs - Reference Images SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 12 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 48'-0"14'-0" Typical Partnership Marketing Panels (See Sign Table for other sizes) PM 01-02________ External lighting top and bottom Structure Interchangeable printed graphic stretched ontosupport FT1______ 05 48'-0"14'-0" Typical Partnership Marketing Panels (See Sign Table for other sizes) PM 01-02________ External lighting top and bottom Structure Interchangeable printed graphic stretched ontosupport INTERNALLY ILLUMINATED CHANNEL LETTERS Partnership Marketing & Building Signs - Details Theater Marquee at Northeast Corner Typical Partnership Marketing Panels SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 13 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 1 SM1 - Site Monument, Front View Scale: 3/8" = 1'-0" Sign Area = 50 sq. ft.2 SM1 - Site Monument, Side View Scale: 3/8" = 1'-0" GENERAL NOTES: Internally illuminated logo mounted to panel behind glass Internally illuminated glass ‘cap’ with diffuser film Internal Illumination: Phillips iW Proflie, linear LED white light fixtures. Fixtures on track and removable from top Disconnect for service/maintenance (typical for all sign illumination) Accent illumination on Inner cabinet behind glass BASE: C.I.P. concrete with integral color and smooth trowel finish. Sub-grade footing as required. TWO TONED SIMULATED WOOD FINISH2 CONCRETE FINISH1 1'-9 1/2"5'-3"1'-9 1/2"5'-3"9'-6"1'-5 1/2" B A C D 2 A B C D SM1 Drawing TitleSite Signage Detail - SM1 / Monument SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 14 Site Monument 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Carlsbad ANCHORANCHOR 1 Scale: 3/16" = 1'-0" 2 Scale: 3/16" = 1'-0"Sign Area = 855 sq. ft. GENERAL NOTES: Internally illuminated logo mounted to panel behind glass Internally illuminated glass ‘cap’ with diffuser film Tenant Logos: Internally illuminated push through acrylic BASE: C.I.P. concrete with integral color and smooth trowel finish. Sub-grade footing as required. INTERNALLY ILLUMINATED PUSH THROUGH ACRYLIC LETTERS3 TWO TONED SIMULATED WOOD FINISH2 CONCRETE FINISH1 SP1 - Site Pylon, Front View SP1 - Site Pylon, Side View 19'-0"3'-0"45'-0"3'-6"1'-0"45'-0"1'-6"4'-5"A B B C D A A 2 2 D CC SP1 Drawing TitleSite Signage Detail - SP1 / Pylon SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 15 Site Pylon 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 15'-0"15'-0"1 SP2 - Site Pylon, Front View Scale: 3/8" = 1'-0" 2 SP2 - Site Pylon, Side View Scale: 3/8" = 1'-0"Sign Area = 112 sq. ft. GENERAL NOTES: Internally illuminated logo mounted to panel behind glass Internally illuminated glass ‘cap’ with diffuser film Internal Illumination: Phillips iW Proflie, linear LED white light fixtures. Fixtures on track and removable from top Disconnect for service/maintenance (typical for all sign illumination) Tenant Logos: Internally illuminated push through acrylic Accent illumination on inner cabinet behind glass BASE: C.I.P. concrete with integral color and smooth trowel finish. Sub-grade footing as required. INTERNALLY ILLUMINATED PUSH THROUGH ACRYLIC LETTERS3 TWO TONED SIMULATED WOOD FINISH2 CONCRETE FINISH1 2'-2"2'-0"7'-6"1'-10" A B B C D E A A 2 2 3 E C D D 1 SP2 Drawing TitleSite Signage Detail - SP2/ Pylon SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 16 Site Pylon 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 1 SD1 - Ring Road Directional, Front View Scale: 3/8" = 1'-0" Sign Area = 50 sq. ft.2 SD1 - Ring Road Directional, Side View Scale: 3/8" = 1'-0" GENERAL NOTES: Tenant Names/Arrows: Internally illuminated push through acrylic letters Accent illumination on inner cabinet behind glass Internal Illumination: Phillips iW Proflie, linear LED white light fixtures. Fixtures on track and removable from top Disconnect for service/maintenance (typical for all sign illumination) BASE: C.I.P. concrete with integral color and smooth trowel finish. Sub-grade footing as required. TWO TONED SIMULATED WOOD FINISH2 CONCRETE FINISH1 INTERNALLY ILLUMINATED PUSH THROUGH ACRYLIC LETTERS38'-0"8'-0"1'-0"6'-4"1'-0" A B C A 2 2 B B C SD1 Drawing TitleSite Signage Detail - SD1 / Directional SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 17 Site Directional 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 Drawing TitleSite Signage Detail - Misc. Signage Parcel Pick Up Parcel Pick Up 1'-0"4"2'-8"6"6'-0"1'-2"ValetValet Valet ParcelPick Up 2'-0"3'-5"7'-6"1 Miscellaneous Signs Scale: 3/4" = 1'-0" Typical Miscellaneous Signage (8 SIGNS ) (8 SIGNS ) SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 18 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 38’ LONG 3’ HIGH 28’ -7” LONG 6’-3” HIGH 41’7” LONG 9’ - 2” HIGH 32’ LONG 7’ -0” HIGH 32’ LONG 7’ - 0” HIGH 32’ LONG 4’ - 6” HIGH 34’ LONG 5’ - 0” HIGH 38’ LONG 3’ - 0” HIGH 28’- 7” LONG 6’ - 3” HIGH 28’ -7” LONG 6’ - 3” HIGH 39’ - 2” LONG 13’ - 4” HIGH 39’ - 2” LONG 13’ - 4” HIGH39’ - 2” LONG 13’ - 4” HIGH Drawing TitleSign Areas for Anchors - Existing SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 19 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 TENANT SIGNAGE GUIDELINES FABRICATION & INSTALLATION It is intended that all finished work be of the highest quality to pass eye-level examination and scrutiny by Westfield. GENERAL FABRICATION SPECIFICATIONS Construct all work to eliminate burrs, dents, cutting edges, and sharp corners. • Finish welds on exposed surfaces to be imperceptible in the ﬁnished work. • Surfaces which are intended to be ﬂat shall be without dents, bulges, oil canning, gaps, or other physical deformities. • Except where approved otherwise by Westﬁeld, conceal all fasteners. • Make access panels tight-ﬁtting, lightproof, and ﬂush with adjacent surfaces. • Carefully follow manufacturer’s recommended fabricating procedures regarding expansion /contraction, fastening, and restraining of acrylic plastic. • Exercise care to assure that painted, polished, and plated surfaces are unblemished in the ﬁnished work. NOT PERMITTED SIGN CONSTRUCTION The following construction methods are not permitted: • Portable or mobile signs, except permitted sandwich board signs • Exposed neon signs and exposed LED • Temporary wall signs, pennants, banners, or inﬂatable displays • Exposed junction boxes, wires, transformers, lamps, tubing, conduits, raceways or neon crossovers of any type • Pre-manufactured signs, such as franchise signs, that have not been modiﬁed to meet these criteria • Paper, cardboard or Styrofoam signs, stickers, or decals hung around or behind storefronts • Exposed fasteners, unless decorative fasteners are essential to the sign design concept • Flashing, oscillating, animated lights, or other moving sign components and changeable text • Rooftop signs or signs projecting above roof lines, canopies or parapets, and signs projecting above Tenant’s Leased Premises • Signs on mansard roofs or equipment screens • All bolts, fastenings and clips shall be hot-dipped galvanized iron, stainless steel, aluminum, brass or bronze and should be concealed • No sign maker’s labels or other identiﬁcation shall be permitted on the exposed surface of signs, except those required by local ordinance. If required by local ordinance, such labels or other identiﬁcation shall be in an inconspicuous location • Signs located in or projecting over right of way • Internally-illuminated box signs consisting of a metal frame and translucent acrylic face with applied graphics; individually-mounted channel letters are preferred. • Vacuum formed luminous letters GENERAL SIGN INFORMATION • All illuminated signs shall be controlled by Tenant with a photo cell or an astronomical time switch. Astronomical time switches shall be capable of retaining programming and the time setting during loss of power for a period of at least 10 hours. • Any externally illuminated sign shall be lit from above with the light source directed downward at the face of the sign. All the light sources associated with a sign will be shielded from any adjacent residential districts or streets. Lighting for signs may not exceed one and one tenth (1.1) foot candles in intensity when measured within any portion of a residential district. • No portion of any Tenant’s sign shall extend above the top of the building, or Tenant’s Lease Line, upon which it is located. If attached to a building over 30’ in height, no portion of the sign may be located more than 30’ in height above ground level. When the ground level is lower than that of the adjoining street pavement, the sign cannot be more than 20’ above the level of the pavement. Tenants that occupy a two-story space, or a second story space, must adhere to these restrictions. • Any name, image, symbol, logotype, ﬁgure, or sculpture that is associated with a Tenant or brand is considered signage. Tenants are allowed their unique typography and logo colors as long as all Tenant signage complies with the Tenant Criteria and all applicable laws, ordinances and regulations. • Front wall area of business shall be calculated as the area from Lease Line to Lease Line, multiplied by the height of the Tenant. For a multi-story building, height is measured from the inside ﬂoor to the inside ceiling. • All blocking to be provided by Tenant. Locations to be coordinated with Westﬁeld and Tenant Coordinator. Drawing TitleTenant Signage Guidelines SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 20 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 SIGN LIGHTING All sign elements must be internally and/or externally illuminated. Hot spots and light leaks are not permitted and must be repaired by the Tenant. All illuminated signs shall be fabricated, installed, and comply with national/ local building and electrical codes and shall bear the U.L. label. All signs must conceal all identification labels and U.L. labels to conform to U.L. Codes. All conductors, transformers, cabinets, housings, and other equipment shall be concealed and/or incorporated into storefront and/or sign components. To protect the visual environment, all Tenant’s light fixtures in regards to brightness and glare shall be subject to approval. Tenant’s primary sign, secondary sign (if applicable), canopy and blade sign shall remain illuminated after hours as designated by Westfield. Lighting in this zone is required to be circuited and switched separately from other store fixtures on the Tenant’s panel and controlled by a timeclock. Tenant shall provide a disconnect switch at sign transformer or near electrical junction box. TENANT IDENTIFICATION SIGNS Signs that are placed upon exterior walls and graphics or signs placed on awnings or canopies are considered Tenant Identification Signs. Any sign which directs attention to the following: business profession, product, service, accommodation, activity or entertainment conducted, sold or offered on the Premises which the sign is located constitutes a Tenant Identification Sign. STOREFRONT SIGNS Tenant signage that is installed, attached, or mounted behind the storefront glass is subject to Westfield’s review and approval. Such signage may not be subject to Carlsbad city code. This may help Tenant achieve additional signage and branding in addition to the Tenant Identification Signs. Drawing TitleTenant Signage Guidelines SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 21 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 DIMENSIONAL LETTERS HALO-LIT LETTERS PUSH-THROUGH LETTERS CANOPY SIGNAGE Drawing TitleAcceptable Tenant Sign Types SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 22 432 Culver Blvd. Playa Del Rey, CA 90293 T 310 822 5223 PROJECTING SIGNS CINEMA MARQUEE Drawing TitleAcceptable Tenant Sign Types SIGNAGE PACKAGE Issue Date: 06/13/2014 S - 23 Westfield CarlsbadSign ProgramPS 14‐09 Background•July 23, 2013 –Westfield Carlsbad Specific Plan is approved by City Council (Ordinance No. CS‐219).•Specific Plan includes sign standards specific to Westfield Carlsbad and requires approval of a detailed Sign Program.•Sign Program is subject to City Council’s initial approval. 2 3 4 5 Acceptable Tenant Sign Types6 7 Partnership Marketing – Reference Images8 RecommendationAdopt Resolution No. 2014‐173 approving Sign Program PS 14‐09 for Westfield Carlsbad Specific Plan, generally located on property west of El Camino Real and bisected by Marron Road in Local Facilities Management Zone 1.9