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Home My WebLink About2015-01-20; City Council; 21824; 2014 Public Opinion Survey ReportDecember 2014 Research Objectives Assess residents’ perceptions of: The job the city is doing to provide services Quality of life Safety in their neighborhoods City spending Confidence in city government City-resident communication Coastal improvements Methodology Telephone survey of 1,003 residents Calls made: August 16 –30, 2014 Average length: 20 minutes Landline and mobile Statistically representative sample by age, gender, ethnicity and geographic distribution (ZIP code) based on SANDAG’s 2014 current demographic estimates for Carlsbad Margin of error +/-3.08% (95% confidence level) 3 Overall Indicators 4 1.Overall provision of city services •95% satisfaction (65% very satisfied) –both higher than 2013 2.Perceived quality of life •98% excellent or good (69% excellent) –both higher than 2013 3.Getting money’s worth for city tax dollars •81% agreement (36% strongly agree) Overall Indicators 5 4.Confidence in Carlsbad city government •85% confident (34% very confident) –both higher than 2013 5.Public safety in Carlsbad •93% of residents feel safe walking alone in their neighborhoods at night (63% very safe) –both higher than 2013 •93% satisfaction with law enforcement services (69% very satisfied) –both higher than 2013 6.City-Resident communication •91% satisfaction (57% very satisfied) -both higher than 2013 City Services 95% of residents are very (65%) or somewhat (31%) satisfied with the job the city is doing to provide services. €Statistically significant change from 2013 # Statistically significant change from 2012 α Statistically significant from 2011 ¥ Statistically significant from 2010 Very satisfied Somewhat satisfied Somewhat dissatisfied Very dissatisfied DK/NA 2010 59.9%31.7%2.2%1.6%4.7% 2011 61.1%33.3%1.8%1.0%2.8% 2012 63.5%30.0%2.4%1.3%2.8% 2013 62.5%31.7%2.0%1.5%2.4% 2014 64.8%30.6%1.7%1.1%1.8% 0% 20% 40% 60% 80% 2010 2011 2012 2013 2014 ¥ ¥ ¥ ¥¥ Resident Segments: Overall City Satisfaction 7 1.Females were more likely to be very satisfied (70%) than their male counterparts (59%) 2.Respondents who had lived in Carlsbad for four years or less were more likely be by very satisfied (71%) than those respondents who had lived in Carlsbad for 15 years or more (59%) 3.Overall satisfaction with the city’s provision of services was at 90 percent or higher for all demographic groups that were evaluated, including age, geography and ethnicity. Satisfaction with City’s Efforts to… Analysis Excludes Responses of Don’t Know/ No Answer 66.1% 62.1% 69.0% 68.6% 75.5% 74.6% 68.3% 23.7% 27.8% 23.2% 24.2% 19.0% 19.9% 26.6% 0%20%40%60%80%100% Provide sewer services Provide water services Provide library services Provide law enforcement services Provide fire protection and emergency medical services Provide trash collection services Maintain city parks Very Satisfied Somewhat Satisfied Overall Satisfaction 94.9% 94.5% 94.5% 92.8% 92.2% 90.0% 89.8% Satisfaction with City’s Efforts to …. Analysis Excludes Responses of Don’t Know/ No Answer Overall Satisfaction 87.3% 86.5% 86.4% 85.4% 82.9% 82.8% 71.7% 67.8%30.3% 28.3% 44.3% 45.0% 56.9% 50.9% 51.9% 56.7% 37.1% 43.4% 38.5% 37.9% 28.5% 35.5% 34.6% 30.7% 0%20%40%60%80%100% Manage residential growth and development Manage traffic congestion on city streets Provide local arts and cultural opportunities Maintain the business climate in Carlsbad Provide street sweeping services Repair and maintain local streets and roads Provide trails and walking paths Provide recreation programs Very satisfied Somewhat satisfied Quality of Life 98% of residents rate the quality of life in Carlsbad favorably. €Statistically significant change from 2013 # Statistically significant change from 2012 α Statistically significant from 2011 ¥ Statistically significant from 2010 # 0.0% 0.0% 0.3% 2.1% 28.2% 69.4% 0.1% 0.0% 0.4% 3.2% 28.7% 67.6% 0.2% 0.2% 0.0% 2.8% 31.8% 65.0% 0.3% 0.2% 0.5% 1.0% 34.2% 63.9% 0.2% 0.2% 0.3% 3.4% 35.5% 60.5% 0%20%40%60%80% DK/NA Very poor Poor Fair Good Excellent 2010 2011 2012 20132014 Positive 2010 = 96% 2011 = 98% 2012 = 97% 2013 = 96% 2014 = 98% α α ¥ ¥ ¥ # α ¥ α ¥α ¥ ¥ α Quality of Life €Statistically significant change from 2013 # Statistically significant change from 2012 α Statistically significant from 2011 ¥ Statistically significant from 2010 Percentage of residents who perceive the quality of life as getting better in Carlsbad has consistently grown since 2010. Getting better Staying about the same Getting worse DK/NA 2010 16.5%64.7%15.2%3.6% 2011 17.1%68.1%11.0%3.8% 2012 23.2%61.9%11.4%3.4% 2013 29.3%57.2%9.9%3.6% 2014 31.4%55.4%11.0%2.2% 0% 20% 40% 60% 80% 2010 2011 2012 2013 2014 # α ¥ # α ¥ # α ¥ ¥ ¥ ¥ ¥ α ¥ # α ¥ α Resident Segments: Quality of Life 12 1.Residents from zip code 92011 were the most likely to rate the quality of life as excellent (76%), followed by 92009 (70%), 92008 (69%) and 92010 (59%). 2.Respondents who had lived in Carlsbad for 14 years or less were more likely to rate their quality of life as excellent (74%) compared to those respondents who had lived in Carlsbad for 15 years or more (63%) 3.Those living in apartments were less likely to rate their quality of life as excellent (57%) compared to those living in a single family detached home (72%) Safety 93% of residents feel safe walking alone in their neighborhoods at night. €Statistically significant change from 2012 # Statistically significant change from 2011 α Statistically significant from 2010 ¥ Statistically significant from 2009 €α # €α # 52.3%51.1%54.2%56.3%33.0%35.6%35.8%33.7%8.3%6.7%4.9%5.1%1.2%1.8%0.7%1.4%0%20%40%60%80%100%Very safe Somewhat safe Somewhat unsafe Very unsafe DK/NA 86.8%86.2%89.4%87.5%90.6% 10.9%12.4%9.3%10.9%8.3% 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 Walking alone in neighborhood during the day α 51.1%54.2%56.3%54.3%62.6% 35.6%35.8%33.7%35.9% 30.7% 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 Walking alone in neighborhood afterdark α €α ¥ α ¥€# α ¥ €α ¥ ¥¥α ¥ City Spending ^ ł ł ł 2.2% 1.8% 5.8% 9.2% 45.4% 35.6% 0%20%40%60% DK/NA Strongly disagree Somewhat disagree Neither agree nor disagree Somewhat agree Strongly agree 81% of residents either strongly agree (36%) or somewhat agree (45%) that they are getting their money’s worth for their city tax dollars. City Spending ^ ł ł ł 17.9% 18.2% 22.9% 27.8% 28.1% 30.7% 33.8% 38.1% 71.5% 71.2% 72.8% 66.4% 58.6% 64.7% 57.7% 55.7% 0%20%40%60%80%100% Police services Libraries Community parks Fire protection services Arts and cultural programs such as performing arts events and public art Local roads & streets Walking paths and trails Beach and coastline improvements More spending Current spending about right Less spending DK/NA Over one-third of residents feel that there should be more spending for “Beach and coastline improvements” (38%) and “Walking paths and trails” (34%). City Government €Statistically significant change from 2013 # Statistically significant change from 2012 α Statistically significant from 2011 ¥ Statistically significant from 2010 €# α ¥ €# α ¥ 22.4%17.4%22.5%24.9%34.3% 55.2%66.1%57.7%55.5% 51.0% 12.0%10.3%10.8%9.5%7.7%5.5%4.9%5.4%6.7%4.8% 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 Very confident Somewhat confident Somewhat unconfident Very unconfident DK/NA ¥ α α α ¥ ¥ ¥ ¥ α α # ¥ €# α €# α ¥ 85% of residents are either “Very confident” (34%) or “Somewhat confident” (51%) in Carlsbad city government to make decisions that positively affect their lives. City-Resident Communication Approximately nine out of ten residents (91%) are satisfied with the city’s efforts to provide information. €Statistically significant change from 2013 # Statistically significant change from 2012 α Statistically significant from 2011 €# α ¥ €# α ¥ ¥ α €# α ¥ Very satisfied Somewhat satisfied Somewhat dissatisfied Very dissatisfied 2011 51.2%41.4%5.6%1.8% 2012 54.5%36.9%6.4%2.2% 2013 49.2%40.6%7.4%2.8% 2014 56.5%34.1%7.7%1.7% 0% 20% 40% 60% 80% 2011 2012 2013 2014 €α # €α α Satisfied 2011 = 92.6% 2012 = 91.4% 2013 = 89.8%α 2014 = 90.6% Coastal Improvements: Survey Findings I Over half of residents exhibit some level of agreement for the following statements about Carlsbad’s beaches or coastline. €# α ¥ €# α ¥ ¥ α €# α ¥ 26.1% 46.1% 49.8% 60.4% 32.9% 34.3% 22.1% 24.1% 18.9% 11.7% 15.5% 11.2% 11.0% 8.3% 0%20%40%60%80%100% The City of Carlsbad should make improvements to its beaches and coastline I like Carlsbad's coastline andbeaches just the way they are Our beaches are one of the main reasons I live in Carlsbad It is easy to get to the beach inCarlsbad Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Disagree Coastal Improvements: Survey Findings II •Over one-third (38%) indicated that the city should spend more on “Beach and coastline improvements” •Highest score of any of the categories evaluated €# α ¥ €# α ¥ ¥ α €# α ¥ Specific Coastal Improvements: Tier 1 €# α ¥ €# α ¥ ¥ α €# α ¥ 9.9% 13.0% 13.3% 14.6% 15.6% 20.5% 31.7% 29.1% 35.6% 39.0% 38.4% 42.4% 30.1% 26.7% 28.0% 27.6% 26.2% 21.3% 15.9% 16.4% 12.0% 10.7% 10.3% 7.0% 12.4% 14.9% 11.2% 8.1% 9.5% 8.7% 0%20%40%60%80%100% Improving walking paths along the coast Improving bike lanes and paths along the coast Improving the flow of traffic along the coast Improving access to bathrooms Improving safety for walkers, runners and bicyclists Making it easier to find a place to park Essential High Priority Medium Priority Low Priority Not a Priority Specific Coastal Improvements: Tier II €# α ¥ €# α ¥ ¥ α €# α ¥ 9.1% 9.4% 16.5% 11.6% 17.5% 22.1% 23.2% 29.2% 25.2% 26.8% 31.0% 26.2% 32.8% 28.5% 29.5% 34.6% 28.3% 29.2% 25.7% 21.7% 21.6% 18.0% 27.9% 23.4% 23.1% 23.3% 15.1% 17.6% 13.9% 0%20%40%60%80%100% Offering shops where you can buy or rent beach gear and related items Providing more casual places to buy drinks, sandwiches & ice cream Providing more scenic lookouts Providing sit down ocean-frontrestaurants Providing more playgrounds and areas for kids to play Making it easier to get to the sand from the street Providing quiet areas to enjoy nature Essential High Priority Medium Priority Low Priority Not a Priority Focus Groups: Coastal Improvements Four focus groups were completed with residents to follow up on issues related to coastal improvements in the City of Carlsbad. •Understand the “why”•Areas of concern•Confusing concepts? Focus Group Findings I 23 •Not a “problem” to solve -Except parking and bathrooms •Maintaining “Carlsbad character” and “uniqueness” is paramount •Enhance what we have •Protect the “unspoiled” elements -Beach space -Views of the coast Focus Group Findings II 24 •Abstract concepts cause concern -“Linear park” was confusing •“Sweeping vision” met with suspicion -Practical improvements first -Need to build trust •Economic development, shopping, building all hot buttons -Recognizable examples less of a concern Coastal Improvements: Moving Forward 25 •Present specific ideas for feedback, not broad concepts •Keep Listening •Respect what makes Carlsbad’s Coast unique •Each project builds trust (if done right) Conclusions of residents rate the quality of life in Carlsbad as excellent or good (69% as excellent).98% Conclusions of residents are satisfied with the job the City is doing to provide services. (65% very satisfied).95% Conclusions of residents feel that they are getting their money’s worth for their city tax dollars. 81% Conclusions of residents have confidence in Carlsbad city government to make decisions that positively affect the lives of community members.85% Conclusions 30 •2014 saw new highs across several general metrics –potential drivers include: •Quality of life is key •Handling of Poinsettia Fire & perceived competency of city government •Satisfaction with specific City services did not experience new highs (except public safety) and did not drive highs across general metrics Looking Forward in 2015 31 •What resident issues should be considered in 2015: •Managing growth and traffic as the regional economy improves •The village experience and whether perceptions improve or continue decline •Walking paths and trails and changing perceptions of need and satisfaction •Coastal improvements and balancing infrastructure investments vs. changing the character of Carlsbad’s Coastline December 2014