HomeMy WebLinkAbout2015-03-24; City Council; 21900; Addendum 1 Memorandum of Understanding Five North County Cities Economic ModelCITY OF CARLSBAD - AGENDA BILL
AB# 21.900 AUTHORIZE THE CITY MANAGER TO ENTER INTO
ADDENDUM NO. ITO THE MEMORANDUM OF
UNDERSTANDING AMONG THE FIVE NORTH
COUNTY CITIES FOR THE PURPOSES OF
DEVELOPING AND IMPLEMENTING THE NORTH
COUNTY ECONOMIC DEVELOPMENT
COLLABORATIVE MODEL
DEPT. DIREaOR
MTG. 03/24/15
AUTHORIZE THE CITY MANAGER TO ENTER INTO
ADDENDUM NO. ITO THE MEMORANDUM OF
UNDERSTANDING AMONG THE FIVE NORTH
COUNTY CITIES FOR THE PURPOSES OF
DEVELOPING AND IMPLEMENTING THE NORTH
COUNTY ECONOMIC DEVELOPMENT
COLLABORATIVE MODEL
CITY ATTORNEY '.pl
DEPT. CED
AUTHORIZE THE CITY MANAGER TO ENTER INTO
ADDENDUM NO. ITO THE MEMORANDUM OF
UNDERSTANDING AMONG THE FIVE NORTH
COUNTY CITIES FOR THE PURPOSES OF
DEVELOPING AND IMPLEMENTING THE NORTH
COUNTY ECONOMIC DEVELOPMENT
COLLABORATIVE MODEL
CITY MANAGER
RECOMMENDED ACTION:
Adopt Resolution No. 2015-070 authorizing the City Manager to enter into Addendum No. 1 to the
Memorandum of Understanding (MOU) among the City of CaHsbad and the cities of Escondido,
Oceanside, San Marcos and Vista for the purposes of developing and implementing the North County
Economic Development Collaborative Model (Collaborative Model).
ITEM EXPLANATION:
On June 10,2014, the cities of Carlsbad, Escondido, Oceanside, San Marcos and Vista (North County Cities)
entered into a MOU to collectively develop and implement a Collaborative Model that can be used by the
North County Cities in promoting economic development opportunities within the north county region.
To facilitate that goal, the North County Cities selected the San Diego Regional Economic Development
Corporation (EDC) to provide those services. Pursuant to the existing MOU (Exhibit 2), the City of Carlsbad
entered into an agreement with EDC on June 24,2014 (Exhibit 3) to develop and execute the Collaborative
Model for the City of Carlsbad and the other North County Cities. The City of Carlsbad currently manages
and administers EDC's work on behalf of the North County Cities. Each ofthe North County Cities have
already committed to funding one-fifth ofthe $230,000 contract with EDC.
In order to effectively implement the Collaborative Model, a change in the Scope of Work to include
additional services is necessary. Those additional services include: development of a website with full
integration of social media and search engine optimization; creation of print materials and videography;
and public relations tools to share the brand and success ofthe 78 Corridor. Approval ofthe City Council
Resolution authorizes the City Manager to enter into Addendum No. 1 to the MOU among the North
County Cities to fund inclusion ofthe additional services. Pursuant to an amendment to the agreement
with EDC (Exhibit 4), the City of Carisbad will continue to manage and administer EDC's work, which
includes the aforementioned additional services.
DEPARTMENT CONTACT: Christina Vincent 760-602-2712 christina.vincent@carlsbadca.Rov
FOR CITY CLERKS USE ONLY.
COUNCIL ACTION: APPROVED CONTINUED TO DATE SPECIFIC •
DENIED • CONTINUED TO DATE UNKNOWN •
CONTINUED • RETURNED TO STAFF •
WITHDRAWN • OTHER-SEE MINUTES •
AMENDED •
Amendment to Five Cities MOU
IVIarch 24, 2015
Page 2
FISCAL IMPACT:
The supplemental cost for the additional services is $60,000. In accordance with Addendum No. 1 to the
MOU among the North County Cities (Exhibit 2), each of the North County Cities will pay one-fifth of the
supplemental cost ($12,000). Funding in the amount of $12,000 for Carisbad's- portion of the
supplemental cost has been budgeted for FY 2014-15. Fees are collected from the North County Cities
and distributed by the City of Carlsbad which will administer the contract.
ENVIRONMENTAL IMPACT:
Pursuant to Public Resources Code section 21065, this action does not constitute a "project" within the
meaning of CEQA in that it has no potential to cause either a direct physical change in the environment,
or a reasonably foreseeable indirect physical change in the environment, and therefore does not require
environmental review.
EXHIBITS:
1. City Council Resolution No. 2015-070 with Exhibit A
2. Existing MOU Among the North County Cities for the Purposes of Developing and Implementing the
Collaborative Model
3. Amendment No. 1 to the Agreement Between the City of Carisbad and EDC For Development of
the Collaborative Model
4. Agreement Between the City of Carisbad and EDC For Development of the Collaborative Model
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EXHIBIT 1
RESOLUTION NO. 2015-070
2 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, AUTHORIZING THE CITY MANAGER TO ENTER INTO
3 ADDENDUM NO. 1 TO THE MEMORANDUM OF UNDERSTANDING
AMONG THE CITY OF CARLSBAD AND THE CITIES OF ESCONDIDO,
OCEANSIDE, SAN MARCOS AND VISTA FOR THE PURPOSES OF
IMPLEMENTING THE NORTH COUNTY ECONOMIC COLLABORATIVE
MODEL .
WHEREAS, on June 10, 2014 the cities of Carlsbad, Escondido, Oceanside, San
Marcos and Vista (North County Cities) entered into a Memorandum of Understanding (MOU) to
g collectively develop the North County Economic Development Collaborative Model
10 (Collaborative Model) that can be used in promoting economic development opportunities
11 within the north county region; and
WHEREAS, to facilitate that goal, the North County Cities selected the San Diego
Regional Economic Development Corporation (EDC) as the organization best suited to provide
the required services; and
WHEREAS, to commission the Collaborative Model, the North County Cities
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YJ designated the City of Carisbad to contract with EDC for the required services; and
18 WHEREAS, on June 24, 2014 the City of Carisbad entered into an agreement with
19 EDC forthe required services; and
WHEREAS, in order to effectively implement the Collaborative Model, a change in
the Scope of Work to include additional services was necessary; and
WHEREAS, on February 18, 2015 the City of Carisbad amended the agreement
with EDC to provide the additional services; and
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25 WHEREAS, the City Council desires at this time and deems it to be in the best public
26 interest and pursuant to Section 3(B) ofthe MOU to authorize the City Manager to enter into an
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addendum to the MOU among the North County Cities to support and collectively fund the
supplemental cost for the additional services.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad,
California, as follows that:
6 1. The above recitations are true and correct.
1 2. The City Council hereby authorizes the City Manager to enter into
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Addendum No. 1 to the MOU among the North County Cities for the purposes of implementing
the Collaborative Model as shown in Exhibit A attached hereto and incorporated by reference.
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PASSED, APPROVED AND ADOPTED at a Regular Meeting ofthe City Council ofthe City
of Carisbad on the 24*'' day of March, 2015, by the following vote to wit:
AYES:
NOES:
Council Members Hall, Blackburn, Schumacher, Wood, Packard.
None.
ABSENT: None.
MATT HALL, Mayor
ATTEST:
BARBARA ENGLESOI^City Clerk
(SEAL)
o " o/o
^ .\N
EXHIBITA
ADDENDUM NO. 1 TO THE MEMORANDUM OF UNDERSTANDING BY AND
AMONG THE CITIES OF CARLSBAD, ESCONDIDO, OCEANSIDE, SAJ^ MARCOS
AND VISTA FOR FUNDING OF
A NORTH COUNTY ECONOMIC DEVELOPMENT COLLABORATIVE MODEL
This Addendum No. 1 Is made and entered into on (Mirch AS , 2015
adding to the Memorandum of Understanding ("MOU") dated June 10, 2014, made and
entered among the cites of Carisbad, Escondido, Oceanside, San Marcos and Vista,
(individually "City" and collectively, "North County Cities" or "Cities").
RECITALS
A. The North County Cities have determined that a change in the Scope of
Work to the agreement dated June 24, 2014, by and between the City of Carisbad and
San Diego Regional Economic Development Corporation ("EDC Services Agreement")
to provide the North County Economic Development Collaborative Model Services is
necessary to effectively implement the collaborative model; and
B. Pursuant to Section 3(B) of the MOU, the City of Carisbad has notified the
North County Cities of the additional services which are available ("Additional Services")
which include: social media integration, search engine optimization, print materials and
videography as well as additional public relations services; and
C. The City of Carisbad and San Diego Regional Economic Development
Corporation (EDC) have negotiated and agreed to the Additional Services for the cost of
Sixty Thousand Dollars ($60,000) ("Supplemental Cost"); and
D. The City of Carisbad and EDC have executed an amendment to the EDC
Services Agreement ("Amendment to EDC Services Agreement"), which is attached
hereto as Exhibit 1 and incorporated herein by reference.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, the five Cities agree as follows:
1. The Cities acknowledge that EDC and the City of Carisbad have executed
the Amendment to EDC Services Agreement on behalf ofthe North County Cities,
dated as of February 18, 2015, which will become effective upon the complete
execution of this MOU Addendum by each ofthe North County Cities. For the
Additional Services as outlined in Exhibit "A" of the Amendment to EDC Services
Agreement, EDC will receive Sixty Thousand Dollars ($60,000.00) over the term ofthe
Amendment to EDC Services Agreement.
2. Upon execution of this MOU Addendum by each North County City, within
ten (10) days thereafter, each North County City shall transfer to the City of Carisbad a
sum equal to Twelve Thousand Dollars ($12,000), representing one-fifth ofthe
Supplemental Cost and in accordance with the provisions ofthe MOU.
3. All other provisions of the MOU will remain in full force and effect.
IN WITNESS WHEREOF, the parties hereto have executed this Assignment on
the date first above written.
CITY OF CARLSBAD CITY OF ESCONDIDO
STEVE SARKOZY, Ofty ^/laHager
By:
CLAY PHILLIPS, City Manager
ATTEST:
Barbara Engleson, City Clerk
ATTEST:
Diane Halverson, City Clerk
By:. By:.
APPROVED AS TO FORM:
Celia A. Brewer, City Attorney
APPROVED AS TO FORM:
Jeffrey R. Epp, City Attorney
7V/V5^ By:_
(Signatures continued on next page.)
n
CITY OF OCEANSIDE CITY OF SAN MARCOS
By:
MICHELLE SKAGGS LAWRENCE,
Interim City Manager
By:
JACK GRIFFIN, City Manager
ATTEST:
Zack Beck, City Clerk
ATTEST:
Phillip Scollick, City Clerk
By:. By:.
APPROVED AS TO FORM:
John Mullen, City Attorney
APPROVED AS TO FORM:
Helen Holmes Peak, City Attorney
By:. By:
CITY OF VISTA,
By:.
PATRICK JOHNSON, City Manager
ATTEST:
Marci Killian, City Clerk
By:.
APPROVED AS TO FORM:
Darold Pieper, City Attorney
By:.
EXHIBIT 2
MEMORANDUM OF UNDERSTANDING BY AND AMONG THE CITIES
OF CARLSBAD, ESCONDIDO, OCEANSIDE, SAN MARCOS
AND VISTA FOR FUNDING OF
A NORTH COUNTY ECONOMIC DEVELOPMENT COLLABORATIVE MODEL
This Memorandum of Understanding ("MOU") is made and entered into on June
10 , 2014 by and among the cities of Carlsbad, Escondido, Oceanside, San Marcos
and Vista (individually "City" and collectively, "North County Cities" or "Cities").
RECITALS
A. The North County Cities are interested in collectively developing a
economic development collaborative that can be used by the Nortti County Cities in
promoting economic development opportunities within the north county region ("North
County Economic Development Collaborative Model"). To facilitate that goal, the North
County Cities selected the San Diego Regional Economic Development Corporation
("EDC") as the organization best suited to provide the required services.
B. To commission the North County Economic Development Collaborative
Model, the North County Cities want the City of Carlsbad to contract with EDC for the
required services. In turn, each City wii! contribute an equal financial share to
compensate EDC based on the terms set forth in this MOU.
C. The City of Carisbad has engaged EDC for the North County Economic
Development Collaborative Model pursuant to a services agreement ("EDC Services
Agreement"), which is attached hereto as Exhibit 1 and incorporated herein by this
reference. The work to be provided by EDC is set forth in a Scope of Work which is
attached as Exhibit A to the EDC Services Agreement ("Scope of Work").
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, the five Cities agree as follows:
1. EDC Services Agreement
(A) The Cities acknowledge that EDC and the City of Carisbad have executed
the EDC Services Agreement on behalf of the North County Cities, dated as of June
10, 2014, which will become effective upon the complete execution of this MOU by
each ofthe five Cities. Performance ofthe EDC Services Agreement is intended to
result in the production of a North County Economic Development Collaborative Model
as more particulariy described in the EDC Services Agreement and its attachments. For
that work, EDC will receive Two Hundred Thirty Thousand ($230,000.00) over the two
1
year contract length or One Hundred Fifteen Thousand ($115,000) annually, assuming
the full expense allotment is used ("Contract Price").
(B) The City of Carisbad makes no representation regarding the
completeness, or quality ofthe work that EDC will produce underthe EDC Services
Agreement. In directing EDC pursuant to the EDC Services Agreement, the City of
Carlsbad will, when reasonably possible, provide direction based on the consensus of
all Cities. If consensus is not obtained after a consultation period with all North County
Cities of Thirty Days (30) days has elapsed, and ifthe Cities have not acted collectively
to amend or terminate this MOU or the EDC Services Agreement, the City of Carlsbad
reserves the right to provide direction to EDC to assure that its efforts are not stopped,
stalled or otherwise delayed.
2. Cooperative Efforts
For EDC to successfully complete the North County Economic
Development Collaborative Model, each North County City must: (1) provide EDC with
information about the city, its community, its businesses, and its other attributes; (2)
make available to EDC representatives from city govemment, civic groups, business
groups and others comprising the city; (3) identify venues within the city for meetings,
(4) participate in meetings with EDC and other North County Cities for the development
and refinement of elements of the North County Economic Development Collaborative
Model; and (5) otherwise participate in the deveiopment ofthe North County Economic
Development Collaborative Model in the manner described in the Scope of Work.
3. Payments for Funding the EDC Services Agreement
(A) To fund the EDC Sen/ices Agreement, each City will allocate and pay on
July 1 to the City of Carisbad a sum of Twenty-Three Thousand ($23,000), representing
one-fifth of the Contract Price ("City Contract Share") each year over the two year
contract length. The City of Carlsbad will hold the City Contribution for each City,
including the City of Carisbad, and collectively use those City Contributions to make
payments due to EDC under the EDC Sen/ices Agreement.
(B) Should it be determined that a change in the Scope of Work is advisable
which will require additional funds beyond the Contract Price or that additional funds be
needed to complete the Scope of Work to the standards originally envisioned, the City
of Carisbad shall notify the North County Cities ofthe additional services which are
available ("Additional Services") and the price for those services ("Supplemental Cost").
With that notice, the City of Carisbad will provide the North County Cities with a
Id
proposed Addendum to the EDC Services Agreement ("Services Agreement
Addendum") describing the Additional Services to be provided at the Supplemental
Cost. Based on those materials, each Horth County City will be asked to execute an
addendum to this MOU ("MOU Addendum") to enable the City of Carlsbad to fund the
Additional Services. Should each North County City execute the MOU Addendum, then
within ten (10) days thereafter: (1) each North County City shall transfer to the City of
Carisbad a sum equal to one-fifth ofthe Supplemental Cost; and (2) the City of
Carisbad wil! execute the Services Agreement Addendum.
(C) Following the completion or termination of the EDC Services Agreement,
the City of Carisbad shall determine if any amount is left unexpended from the collective
City Contributions and shall return to each North County City a sum equal to one-fifth of
that amount.
4. TRADEMARK AND COPYRIGHT OF WORKS
The North County Cities recognize that EDC will generate graphics, taglines and
other materials ("Works") which may require a trademark, copyright, or similar registry to
be protected under Federal or State law, which shall be obtained by EDC, or its
subcontractor, for the benefit of Carisbad and the North County Cities. The North
County Cities acknowledge that each, as an owner of a trademaric, will responsible to
police infringing uses of its trademark. If the North County Cities do not enforce its
trademark rights or othenwise fai! to maintain quality control over the trademark (i.e. a
naked license), trademark rights may be lost. This is also true regarding the
responsibility to police infringing uses of their copyrights. The North County Cities
agree that they will reasonably police their intellectual property rights and promptly take
reasonable steps to prevent infringing and unauthorized use of their trademarks and
copyrights. Upon leaming of a potential infringement or unauthorized use, the North
County Cities shall meet, discuss and select an appropriate course of action to
reasonably prevent infringement or unauthorized use of their intellectual property rights.
5. MISCELLANEOUS
(A) The temns of this MOU are intended by the parties as a final expression of
their agreement with respect to such terms as are included in this MOU and may not be
contradicted by evidence of any prior or contemporaneous agreement. This MOU
specifically supersedes any prior written or oral agreement between the parties.
l(
(B) This MOU may be executed in one or more counterparts, each of which
shall be deemed an original, but all of which together shall constitute one and the same
instrument.
IN WITNESS WHEREOF, the parties hereto have executed this Assignment on the
date first above written.
CITY OF VISTA CITY OF ESCONDIDO
PATRICK JOHNSON, City Manager
By:.
CLAY PHILLIPS, City Manager
ATTEST:
Marci Kilian, City Clerk
/VTTEST:
Diane Halverson, City Clerk
APPROVED AS TO FORM;
Darold Pieper, City Attorney
By: S^LJ^r-^^j ^^^^^<'^,^WVT—
APPROVED AS TO FORM:
Jeffrey R. Epp, City Attorney
By:. By:.
(Signatures continued on next page.)
1^
CITY OF OCEANSIDE
STEVE JEPSEN, City Manager
ATTEST:
Zach Beck, City Clerk
By:.
CITY OF SAN MARCOS
AClOSRIFF N, City Manager
ATTEST:
Phillip Scollick, City Cleri<
By:.
APPROVED AS TO FORM:
John Mullen, City Attomey
CITY OF CARLSBAD
By:.
STEVE SARKOZY, City Manager
Kathryn B. Dodson
ATTEST:
Barbara Engleson, City Clerk
APPROVED AS TO FORM:
Helen Holmes Peak, City Attorney
By:
APPROVED AS TO FORM:
Celia A. Brewer, prt^Aflprney
By:
13
EXHIBITS
AlVIENDIVIENT NO. 1 TO AGREEMENT FOR NORTH COUNTY ECONOMIC DEVELOPMENT
COLLABORATIVE MODEL SERVICES
SAN DIEGO REGIONAL ECONOMIC DEVELOPMENT CORPORATION
This Amendment No. 1 is entered into and effective as of the day of
fia^fruCXjrc^ , 2015, amending the agreement dated June 24, 2014
("Agreement") by and between the City of Carlsbad, a municipal corporation, ("City"), and San Diego
Regional Economic Development Corporation, a non-profit, ("Contractor") (collectively, "Parties") for
North County Economic Development Collaborative Model Services for the cities of Carlsbad, Escondido,
Oceanside, San Marcos, and Vista ("North County Cities").
RECITALS
A. The Parties desire to alter the Agreement as provided for its Section 2(b), to add additional
services as set forth in Exhibit A attached hereto "Additional Services"; and
B. The Parties have negotiated and agreed to additional fees for the Additional Services, as set
forth in the attached Exhibit B, "Fees for Additional Services".
NOW THEREFORE, in consideration of these recitals and the mutual covenants contained herein,
City and Contractor agree as follows:
1. The above recitals are true and correct.
2. City will pay Contractor for all work associated with the Additional Services described in
Exhibit A to this Agreement in an amount not to exceed a total of sixty thousand dollars
($60,000), as further described in Exhibit B. Contractor will invoice City for all Additional
Services and City will divide the total amount ona pro rata basis for each ofthe North County
Cities and invoice each City for its share.
3. All other provisions of the Agreement will remain in full force and effect.
(Remainder of Page Intentionally Left Blank-Signature Page Follows)
1^
4. The individuals executing this Amendment on behalf of San Diego Regional Economic
Development Corporation each represent and warrant that they have the legal power, right
and actual authority to bind San Diego Regional Economic Development Corporation to the
terms and conditions of this Amendment.
City of Carlsbad, California, a chartered San Diego Regional Economic Development
municipal corporation Corporation, a non-profit from San Diego, CA
Bv: —' Date
P^^^ City Manager Sigr>4ture
Kathryn B. Dodson
: Bv: //c^ Date: //;^7y//5
APPROVED AS TO FORM:
City Attorney Title
^vJ/^Jy/zL Date:^-//-/^
EXHIBn "A"
ADDITIONAL SERVICES
Additional services: EDC will create a website with full integration of social media and search engine
optimization (SEO), print materials including a brochure and power point template, as well as
videography for use on the website. In addition to these communication hard costs, EDC will produce
events that are Industry related for business participation and engagement, as well as additional public
relations tools to share the brand and success ofthe 78 Corridor.
EXHIBIT "B"
FEES FOR ADDITIONAL SERVICES
1. Website construction and design $30,000
2. Social media integration $2,500
3. SEO $2,500
4. PPTtemplate and letterhead creation $2,500
5. Brochure/handouts $5,000
6. Videography for web promotion $10,000
7. Program hard cost (roundtables, venues, etc.) $2,500
8. Communications and Public Relations $5,000
Total $60,000
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EXHIBIT 4
AGREEMENT BETWEEN CITY OF CARLSBAD
AND SAN DIEGO REGIONAL ECONOMIC DEVELOPMENT
CORPORATION FOR
NORTH COUNTY ECONOMIC DEVELOPMENT COLLABORATIVE
MODEL
THIS AGREEMENT is made and entered into on /^-^^. 2014 by and between the
City of Carlsbad, California, a chartered municipal corporation ("City of Carlsbad"),
and San Diego Regional Economic Development Corporation, a non-profit from San
Diego, CA ("EDC").
RECITALS
(A) The cities of Carlsbad, Escondido, Oceanside, San Marcos, and Vista
(individually, "City" and collectively "North County Cities") are interested in
developing, and executing a collaborative economic development model
that can be used by the North County Cities in promoting economic
development opportunities within the north county region ("North County
Branding Program").
(B) To commission the North County Economic Development Collaborative,
the North County Cities want the City of Carlsbad to contract with EDC for
the required services ("Services") pursuant to this Agreement which are
set forth in the Scope of Work ("Scope of Work"), which is attached hereto
as Exhibit A and incorporated herein by this reference. The total
compensation payable to EDC under this Agreement for the Required
Services is One Hundred Fifteen Thousand Dollars ($115,000.00) each
year for a total of Two Hundred Thirty Thousand Dollars ($230,000) for
two years.
(C) In turn, pursuant to a Memorandum of Understanding, dated as of ,
2014, among the North County Cities: (1) the City of Carlsbad has agreed
to engage EDC to provide the services required for a North County
Economic Development Collaborative Model pursuant to this Agreement;
and (2) each City will pay to the City of Carlsbad a sum of Twenty-Three
Thousand ($23,000), representing one-fifth of the Contract Price ("City
Contract Share") each year over the two year contract term.
(E) The City of CaHsbad requires the services of EDC to develop and execute
a North County Economic Development Collaborative Model for the City of
Carlsbad and the other North County Cities.
(F) EDC represents that it is specially trained and possesses special skills,
education, experience, and competency to perform the services and
provide the advice needed to execute the scope of services.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City of Carisbad and EDC agree as follows:
1. SERVICES TO BE PROVIDED BY EDC: TIMELINE
EDC shal! act in a professional capacity to provide the City of Carisbad
with the services described in the Scope of Work. All services described
in the Scope of Work shall be provided in substantial compliance with the
Proposed Timeline included within the Scope of Work, except to the extent
that a delay is caused by a material failure of the City of CaHsbad or
another City to take timely actions described in the Scope of \Noik which
are predicates to EDC's performance. EDC's work shall conform to all
applicable statutes, laws, regulations, and professional standards for such
wori<.
2. COMPENSATION
(a) Compensation for Services: The City of Carlsbad shall pay EDC a
fixed fee not to exceed One Hundred Fifteen Thousand Dollars
($115,000) annually for a total of Two Hundred Thirty Thousand
Dollars ($230,000) for perfonning all of the Services in the manner
set forth in Payment for Services, attached hereto as Exhibit B and
incorporated herein by this reference.
(b) Additional Services: In procuring this contract, EDC has made a
good faith estimate, based on extensive experience in performing
similar services for other entities, that EDC can complete the
Services as outlined in Exhibit A. If in the course of the services
EDC determines that additional services are necessary it shall
notify the City of CaHsbad and upon receiving that notice, the City
of CaHsbad will consult with the remaining North County Cities to
determine if the Cities unanimously wish to have the City of
CaHsbad engage EDC to perform that additional work, or other
supplemental \Nork ("Additional Work"). If the North County Cities
determine that the City of Carisbad should engage EDC to perfonn
the Additional Wori^, the City of CaHsbad and EDC will prepare an
amendment to this Agreement for the Additional Work describing
the scope of the Additional Work and the compensation therefore to
EDC, which additional cost shall be prorated among the North
County Cities.
(c) Designated Employees: Designated Employees of EDC for
purposes of naming the positions working on services as outlined in
Exhibit A shall consist of:
1. President & Chief Executive Officer
2. Chief Operating Officer
3. Vice President, Economic Development
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4. Manager, Economic Development
5. Manager, Economic Development
6. Coordinator, Economic Development
(d) Billing: Expenses:
EDC shall bill the City of Carisbad for services rendered under this
Agreement.
(e) Ceiling: In no event shall the City of CaHsbad be liable for more
than the amounts set forth in paragraphs (a). Any Additional Work
or greater expenses must be authorized in a written Amendment to
this Agreement, executed by the City of Carlsbad City Manager and
an authorized representative of EDC.
TERM OF AGREEMENT
(a) This Agreement shall take effect on the date when the agreement is
fully executed and shall be in force for the amount of time
necessary to complete the Services, not to exceed two years
unless terminated as described in subparagraph (b) below.
(b) The City of CaHsbad may terminate this Agreement by tendering
written notice to EDC no less than thirty (30) days prior to the
termination date as clearly identified in the written notice. In such
event, or upon request of the City of Carisbad, EDC shall assemble
all City documents in EDC's possession and put them in order for
proper filing and closing, and deliver said documents to the City of
Carlsbad by the tennination date. In the event of tennination, EDC
shall be paid for completed woH< performed prior to the tennination
date. The City of Carlsbad shall make the final determination as to
the portion of tasks completed and the proportionate compensation
to be made.
ASSIGNMENT AND SUBCONSULTING
(a) EDC shal! not assign this contract, any part thereof, or any
compensation due thereunder without the prior written consent of
the City of Carisbad.
(b) EDC shall be fully responsible to the City of Carisbad for any acts
and omissions of EDC's sub-consultants, including persons either
directly or indirectly employed by sub-consultants, in the event EDC
subcontracts any of the wori< to be perfonned under this contract.
EDC's responsibility under this paragraph shall be identical to
EDC's liability for acts and omissions of EDC and employees of
EDC. Nothing contained in this Agreement shall create any
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contractual relationship between the City of CaHsbad and any sub-
consultant of EDC, but EDC shall bind every sub-consultant and
every sub-consultant of a sub-consultant by the terms of this
contract applicable to EDC's work, unless such change, omission,
or addition is approved in advance in writing by the City of
Carlsbad. All sub-consultants are subject to the prior written review
and approval of the City of CaHsbad.
(c) Al! terms, conditions, and provisions hereof shall inure to and bind
each of the parties hereto, and each of their respective heirs,
executors, administrators, successors, and assigns.
5. COOPERATION OF CITY
With respect to the City of Carlsbad and its territory, the City of CaHsbad
agrees to cooperate with EDC so it can satisfactorily perform the Services.
Such cooperation shall inciude meeting with EDC, assisting in arranging
meetings with others, and providing EDC with such non-confidential
information that the City may have that may be relevant and helpful to
EDC's perfonnance of the Services ("Individual City Support"). For each
North County City other than the City of Carlsbad, the City of Carlsbad
shall provide EDC with a contact person at that other North County City
which EDC can contact to receive Individual City Support from that City.
After that contact person is identified to EDC, the City of Carisbad shall
have no further responsibility in providing Individual City Support for that
North County City. It may be necessary for the City of CaHsbad or a North
County City to share certain confidential and/or proprietary information or
matter with EDC. The parties agree that such information and the results
and developments therefrom are confidential and/or proprietary
information belonging to the respective city. EDC agrees not to disclose
to any third party any confidential or proprietary information. EDC will be
responsible for its employees or agents complying with the provisions of
this Agreement.
6. OWNERSHIP OF DOCUMENTS AND PRODUCTS. INDEMNIFICATION
(a) In accordance with subsection (b) below, Worths developed for the
City of Carisbad and North County Cities in connection with this
Agreement are the exclusive and joint property of the City of
Carlsbad and North County Cities. EDC agrees to deliver all Works
to the City of Carisbad upon completion of the Agreement. "Works"
include but are not limited to editorial drafts, original copy,
photographs, proofs, corrected proofs, camera-ready boards and
similar editorial materials and all negatives, flats, engravings,
photostats, drawings and other production materials. For
procurements that are digital or information technology based,
"Works" also include but are not limited to executable code, source
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code, fixes, patches, updates, upgrades, documentation embedded
or othenwise, original copy, and other production materials. EDC
shall be responsible for delivering all Works to the City of Carlsbad
no later than fifteen (15) woricing days from the date of final
Agreement deliverables.
(b) Wori< for Hire. EDC understands and agrees that any and all
materials and deliverables that are subject to copyright protection
that are developed in connection with the performance of this
Agreement (WoHcs) shall constitute a work for hire as that tenn is
defined in the Copyright Act of 1976 (Act), as amended. As a
result, all right, title and interest in and to all such Works shal!
belong exclusively, jointly and equally to the City of Carisbad and
North County Cities, including without limitation all copyrights and
other intellectual property rights therein. If for any reason a Work is
not deemed to be a work for hire, EDC hereby grants, transfers,
sells and assigns, free of charge, exclusively to the City of CaHsbad
and North County Cities, all title, rights and interest in and to said
\Nofk, including all copyrights and other intellectual property rights.
EDC further agrees to execute and deliver to the City of CaHsbad
and all North County Cities a confirmatory grant and assignment of
all rights in and to Worics and to execute any other proper
document the City of CaHsbad and North County Cities deems
necessary to ensure the complete and effective transfer of all rights
in Works to the City of CaHsbad. EDC shall register all
copyrightable WoHcs (including Logo(s) developed) with the United
States Copyright Office. The Certificate of Registration shall vest
equally in the names of all North County Cities.
INDEMNIFICATION AND INSURANCE
(a) During all phases of this Agreement, EDC agrees to defend,
indemnify and save hannless City of Carisbad, each North County
City, and each of their officials, employees (collectively,
"Indemnitees") from and against any and all claims, demands,
losses, defense costs (including attorneys' fees), or liability of any
kind or nature which the Indemnitees may sustain or incur or which
may be imposed upon them for injury to or death of persons, or
damage to property as a result of, arising out of, or in any manner
connected with EDC's perfonnance of this Agreement, excepting
only claims resulting from the sole negligence, gross negligence, or
willful misconduct of City of Carlsbad or a North County City.
(b) Without limiting, EDC's indemnification, it is agreed that EDC shall
maintain in force at all times during the performance of this
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2^
Agreement the following policy or policies of insurance covering its
operations:
(i) Comprehensive General Liability, including contractual
liability, business automobile liability, and products and
completed operations, all of which shall include coverage for
both bodily injury and property damage, with a combined
single limit of one million dollars ($1,000,000).
(ii) Woriters' Compensation coverage at statutory limits.
(iii) Professional Liability in the amount of one million dollars
($1,000,000).
(c) EDC's liability insurance policy shall contain the following clauses:
(i) "City of Carlsbad, City of Escondido, City of Oceanside, City
of San Marcos, and City of Vista are named as an additional
insureds as respects the operations of the named insured
performed under contract with the City of CaHsbad".
(ii) "It is agreed that any insurance maintained by the City of
Carlsbad (or any North County City) shall apply in excess of,
and not contribute with insurance provided by this policy".
All insurance policies required by this Section shall contain the
following clause:
"This insurance shall not be canceled, limited or non-renewed until
after thirty days written notice has been given to the City of
Carisbad".
(d) Certificates of insurance evidencing the coverage's required by the
clauses set forth above shall be filed with the City of Carlsbad prior
to the effective date of this Agreement. This is a condition
precedent to the fonnation of any obligation by the City of Carlsbad
to compensate EDC under this Agreement.
8. CONFLICT OF INTEREST REQUIREMENT
EDC agrees that it shall comply with and be bound by all laws and
regulations deriving from the relationship of EDC to the City of Carlsbad,
and in particular with the Conflict of Interest laws, being Chapter 7 of Title
9 of the California Government Code, othenwise known as the Political
Reform Act. As a condition precedent to the formation of this Agreement,
EDC warrants and covenants that it is adequately infonned regarding the
obligations and duties imposed by the Political Refonn Act and that to the
6
25
best of EDC's knowledge and belief, there exists no conflict of interest
(within the meaning of the Political Refonn Act) that would disqualify EDC
from participation in influencing any decisions arising out of the
performance of this Agreement. Prior to commencement of any work in
the performance of this Agreement, EDC shall comply with the Conflict of
Interest Code requirements of the City of CaHsbad.
NOTICES
Any notice, which either party may desire to give to the other party, must
be in writing and may be given by personal delivery or by mailing the
same by registered or certified mail, return receipt requested, to the party
to whom the notice is directed at the address of such party set forth below
or such address as the parties may hereinafter designate by giving notice
in the manner provided for herein. Any notice given by mail will be
deemed given forty-eight (48) hours after such notice is deposited in the
United States mail, addressed as provided, with postage fully prepaid.
To EDC: Lauree Sahba
Chief Operating Officer
San Diego Regional Economic
Development Corporation
530 B Street, 7*'' Floor
San Diego, CA
To City: Christina Vincent
Economic Development Manager
City of Carisbad
1635 Faraday Avenue
CaHsbad, CA 92008
10. MISCELLANEOUS
(a) The terms of this Agreement are intended by the parties as a final
expression of their agreement with respect to such terms as are
included in this Agreement and may not be contradicted by
evidence of any prior or contemporaneous agreement. This
Agreement specifically supersedes any prior written or oral
agreement between the parties.
(b) This Agreement may be executed in one or more counterparts,
each of which shall be deemed an original, but all of which together
shall constitute one and the same instrument.
2'i
(c) EDC shall comply with all laws, ordinances, regulations, and
policies of the federal, state, and local governments applicable to
this Agreement. The laws of the State of California shall govern and
control the terms and conditions of this Agreement.
(d) The venue for any suit or proceeding concerning this Agreement,
the interpretation or application of any of its terms, or any related
disputes shall be in the County of San Diego, State of California.
(e) No failure of either the City or EDC to insist upon the strict
performance by the other of any covenant, tenn or condition of this
Agreement, nor any failure to exercise any right or remedy
consequent upon a breach of any covenant, term, or condition of
this Agreement, shall constitute a waiver of any such breach or of
such covenant, term or condition. No waiver of any breach shall
affect or alter this Agreement, and each and every covenant,
condition, and temn hereof shall continue in full force and effect to
any existing or subsequent breach.
(f) EDC and any Subcontractor(s) employed by EDC shall be
independent contractors and not agents of City. Any provisions of
this Agreement that may appear to give City any right to direct EDC
concerning the details of performing the Scope of Work services, or
to exercise any control over such performance, shall mean only that
EDC shall follow the direction of City concerning the end results of
the performance.
(g) The unenforceability, invalidity, or illegality of any provision of this
Agreement shall not render any other provision of this Agreement
unenforceable, invalid, or illegal.
9.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first written above.
City of CaHsbad, California , a chartered San Diego Regional Economic
municipal corporation Development Corporation, a non-profit
By:
^^^^^-Steve Saricozy, City Manager
ATTEST:
Barbara Engleson, City Clerk
By :^lfe:X^-x^
By: (2c/'^^^^^<§rt^^
RISK MANAGEMENT REVIEW:
6TA-g.&o, Risk Manager
By:
from San Diego, CA
Signdtu
APPROVED AS TO FORM: ^^C^^^hijy^i^
Celia Brewer, City Attorney Title
EXHIBIT A
SCOPE OF WORK
The five North County cities of Carisbad, Escondido, Oceanside, San Marcos and Vista
have requested input from the San Diego Regional Economic Development Corporation
(EDC) relative to the execution, coordination and implementation of the "North County
Economic Development Collaborative".
Looking to gain greater economies of scale and better leverage existing resources, the
North County collaborative would have access to the full resources of the 18 person
staff of the EDC. To oversee delivery of the program the five North County Cities would
be provided with the leadership of EDC's Executive Management Team, including the
President & CEO, Chief Operating Officer and Vice President of Economic
Development. In addition, the five North County cities would have the full engagement
of the core economic development team of EDC to execute the program.
To further support coordination and implementation of the program, EDC will commit a
full-time employee and dedicated economic development professional to carry out the
day to day activities of the North County Economic Development Collaborative. EDC will
also provide two representatives from the North County Cities to serve on the EDC
Board.
To help facilitate this work, the dedicated economic development professional, EDC
Executive Management Team and EDC Economic Development Team will focus on
these functions:
1. Plan, Develop, Coordinate & Execute the North County 78 Corridor Economic
Development Strategy and Programs.
a. Coordinate the North County Cities economic development staff in the
development and execution of the region wide economic development
plan; known as an "Annual Program of Woric". Annual Program of Work
will address issues of significant concern and opportunity to North County
businesses.
b. EDC will complete a regional assessment of North County's economic
drivers, needs of businesses, the region's talent retention and attraction
issues, global competitiveness priorities, base realignment and/or closure
concerns, and desired outcomes from each of the North County cities so
as to develop the Annual Program of Work. The EDC will present its
Annual Program of Work and past year's successes to each City Council
annually.
c. Quarterly communication by a representative of the EDC Executive
Management Team with the five North County Mayors and respective city
economic development staff.
d. Approximately three (3) months after the signing of the agreement, EDC
will present a proposed Annual Program of Work for approval and
implementation.
10
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e. After the approach for implementation is established, EDC will provide
report on their performance related to the Annual Program of VVork metrics
to the North County partners on a monthly basis and/or as requested.
2. EDC will make recommendations associated with implementation of the new
North County economic development brand, material development, target
audience selection and advertising placement.
a. The economic development brand product created by Northstar
Destination Strategies will provide recommendations and tactics which
EDC will prioritize by short, medium, long term actions and no action. EDC
will advise highest and best value to execute worthwhile recommendations
provided by the economic development brand's product.
b. Any costs related to the creation of printed materials, websites and other
necessary materials recommended by Northstar Destination Strategies
will be outside of the scope of the contract and it is expected that each city
will contribute to costs in an equal share once reviewed and approved and
become an amendment to this agreement (reference Section 2(b):
Additional Work).
EDC will lead and assist in business retention and recruitment in the North
County area.
a. EDC's full economic development team will woric to identify qualified
businesses for recruitment to the North County area in coordination with
the North County Cities.
b. The dedicated position will work to maintain collaborative relationships
with local trade associations, sub-regional economic development
agencies and municipal departments across San Diego County to garner
sector-specific information and support.
c. EDC will target delivery of comprehensive services to retain companies in
the North County who may be threatening to leave the region, or expand
in the region. The dedicated position and EDC economic development
team will identify key corporate decision makers and steward delivery of
timely, comprehensive proposals to companies at risk of leaving the
region, relocating or expanding locally. The EDC will organize "red teams"
with the North County Cities, industry associations, sub-regional economic
development organizations and other service providers to leverage
resources where necessary to retain, expand or attract the company.
d. EDC will provide monthly updates of companies threatening to leave,
looking to expand and / or looking to relocate into the region for elected
officials and community leaders to better understand the perspective and
decision making process of corporate interests.
e. EDC will provide a quarterly economic snapshot electronically of the
region's strengths to elected officials, community leaders and media as
requested by the North County Cities.
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EXHIBIT B
PAYMENT FOR SERVICES
EDC will invoice the City of CaHsbad on a monthly basis for $9,583.33 per month for a
total of 24 months and a maximum total amount not to exceed $230,000.
Payments will be made within 30 days of receipt.
12
ACKNOWLEDGMENT
State of California
County of -SAM -pl^O )
On V/t/A/e 9.^0li- before me, ZOLA F- Q^r\Z^, fVgUc
(insert name and title of the officer)'
personally appeared MARK CAfFepty
who proved to me on the basis of satisfactory evidence to be the person(s) whose name(s) is/are
subscribed to the within instrument and acknowledged to me that he/she/they executed the same in
his/her/their authorized capacity (ies), and that by his/her/their signature(s) on the Instrument the
person(s), or the entity upon behalf of which the person(s) acted, executed the instrument.
I certify under PENALTY OF PERJURY under the laws of the State of California that the foregoing
paragraph is true and correct.
Ac; ^fiBEMBUT e£7VU^hJ c/TV OF 04^Mi> MU> SAH 2>/iK>0 ^ieCtcfjAL
WITNESS my hand and official seal. / -—^(^ ,v^yj^c:i-.
COMM. #1937612 z
Notary Public • Califomia g
Signature /'^vk!^. ' ^"T/^^^^ (Seal) 1 ^i^^MyComm"Ex^e5i^"^ij20i5[
ACKNOWLEDGMENT
State of California
County of SAN ^)E£»^^
On <J(/^/fc ^, before me. ^OM r> CA^f'tT^, /VTftWy /V^t-ZC
(insert name and title ofthe officer)
personally appeared ^AA//C£^ p- ^^^(/JfJ
who proved to me on the basis of satisfactory evidence to be the person(s) whose name(s) is/are
subscribed to the within instrument and acknowledged to me that he/she/they executed the same in
his/her/their authorized capacity(ies), and that by his/her/their signature(s) on the instrument the
person(s), or the entity upon behalf of which the person(s) acted, executed the instrument.
I certify under PENALTY OF PERJURY under the laws ofthe State of California that the foregoing
paragraph is true and correct.
fi^: A^fi^\iBhtr ^£TWmi4C-iry C9^Mfi4^fiAb /*JJ> cS«/<2>/fe60 ^iG^iofSArL &t>tJOMic
WITNESS my hand and official seal.