HomeMy WebLinkAbout2015-03-24; City Council; 21914; Agreement Carlsbad Village Association Revitalization ServicesCITY OF CARLSBAD
AGENDA BILL
AB# 21,914 APPROVAL OF A PROFESSIONAL
SERVICES AGREEMENT WITH THE
CARLSBAD VILLAGE ASSOCIATION
FOR $167,000 FOR VILLAGE
REVITALIZATION SERVICES
DEPT. DIRECTOR ,
MTG. 3/24/15
APPROVAL OF A PROFESSIONAL
SERVICES AGREEMENT WITH THE
CARLSBAD VILLAGE ASSOCIATION
FOR $167,000 FOR VILLAGE
REVITALIZATION SERVICES
CITY ATTORNEY M/-^
DEPT. MGR
APPROVAL OF A PROFESSIONAL
SERVICES AGREEMENT WITH THE
CARLSBAD VILLAGE ASSOCIATION
FOR $167,000 FOR VILLAGE
REVITALIZATION SERVICES
CITY MANAG^R^^
RECOMMENDED ACTION:
Adopt City Council Resolution No. 2015-080to APPROVE the professional services agreement
with the Carlsbad Village Association for village revitalization services, authorize the city
manager to execute the agreement, and appropriate $167,000 from the City Council
contingency fund.
ITEM EXPLANATION:
At its special meeting on, March 15, 2011, the City Council discussed one of its priorities to
partner with the local property owners, businesses and/or other stakeholders in the Village Area
to develop a program, policies, financing mechanisms and/or other initiatives to spur local
investment and foot traffic on a self-sustaining basis for the Village Area. At the special
meeting, the City Council indicated its intent to distribute a Request for Proposals (RFP) to
identify an appropriate contractor to implement the above noted revitalization partnership
program for the Village.
The RFP was issued by the Housing and Redevelopment Commission on behalf of the
Carlsbad Redevelopment Agency, and a total of 7 proposals were received as of August 1,
2011. The proposals were reviewed by the Commission-appointed Citizen's Advisory
Committee, and 4 proposers were selected for interviews by the Advisory Committee. The
Committee unanimously recommended that Urban Place receive the contract from the City to
implement the desired program. This agreement ran from March 2012 to March 2015.
Over the past three years this investment in Carlsbad Village has resulted in physical
improvements to the Village, new and reinvigorated events, expanded marketing and publicity
and an increase in investment. Urban Place worked with the city on improvements such as
wrapping light poles and trees in the Village bringing in new street furniture and signage, adding
curb cafes and working with city departments to write a winning SANDAG grant that allowed for
new bike racks to be positioned throughout the Village. A Carlsbad Village website was created
along with newsletters and social media content, and a public relations firm spread the word
about activities in the Village. New events such as Flicks at the Fountain were added and
existing events such as the Farmer's Market were improved, creating a more festive
atmosphere in the Village and improving the destination for visitors and residents. Investment
DEPARTMENT CONTACT: Kathy Dodson (760) 434-2829, kathv.dodsonOcarlsbadca.gov
FOR CITY CLERKS USE ONLY.
COUNCIL ACTION: APPROVED • CONTINUED TO DATE SPECIFIC •
DENIED • CONTINUED TO DATE UNKNOWN •
CONTINUED • RETURNED TO STAFF Oi
OTHER-SEE MINUTES 'JSt WITHDRAWN •
RETURNED TO STAFF Oi
OTHER-SEE MINUTES 'JSt
AMENDED • Continued to date uncertain.
Page 2
was increased in the Village by working with the city on improving the existing Village Master
Plan and by marketing to and meeting with individual investors and helping move projects from
ideas into new office buildings, shops and homes. This has resulted in more than $43 million in
new investment in the past three years.
The Urban Place Contract expires in March 2015. In order to continue revitalization efforts in
Carlsbad Village while the Carlsbad Village Association works on finding a sustainable funding
mechanism for this type of effort, it is recommended that the City of Carlsbad enter a
professional services agreement with the Carlsbad Village Association. The Carlsbad Village
Association is a 501(c)(6) non-profit organization whose core purpose is to lead the continual
improvement of Carlsbad Village, making it the premier gathering place in North County San
Diego. The Association has been active in Carlsbad Village for many years and owns the
farmer's market in the Village. The Carlsbad Village Association's experience and continued
activity in the Village make them an ideal partner for this type of revitalization contract.
The preliminary scope of work for this professional services agreement includes:
• Marketing to and assisting developers, brokers and tenants interested in investing in the
Carlsbad Village;
• Conducting pedestrian and bicycle counts and parking studies and recommending
policies to improve access to and parking in Carlsbad Village;
Assisting with ongoing efforts such as the Village and Barrio Master Plan and curb cafes;
Continuing and expanding marketing and communications efforts;
Promoting increased business outreach and participation in efforts to improve Carlsbad
Village;
• Creating new events and expanding on existing events that bring visitors and residents
to Carlsbad Village.
This is a one year contract with two one year extensions. This structure will enable the City
of Carlsbad and the Carlsbad Village Association to revisit the need for revitalization on an
annual basis.
FISCAL IMPACT:
The total fee payable for the services and operating costs to be performed during this
agreement term shall not exceed $167,000 and it is recommended that this funding be
appropriated from the City Council contingency. The agreement may be extended for two
additional one year terms.
ENVIRONMENTAL IMPACT:
The noted selection of a contractor to provide professional administrative services is not a
"project" within the meaning ofthe California Environmental Quality Act (CEQA) since there is
no potential to cause either direct physical change in the environment or a reasonably
foreseeable indirect change in the physical environment under Public Resources section
21065.
Z.
Page 3
EXHIBITS
1. City Council Resolution No. 2015-080
2. Professional Services Agreement
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RESOLUTION NO. 2015-080
A RESOLUTION OF THE CITY COUNCIL, APPROVING PROFESSIONAL
SERVICES AGREEMENT WITH THE CARLSBAD VILLAGE
ASSOCIATION AND APPROPRIATING FUNDING FOR SAID
AGREEMENT FOR THE VILLAGE REVITALIZATION PARTNERSHIP
WHEREAS, the City Council of the City of Carlsbad has asked staff to implement
efforts to revitalize the Village including by c^racting for revitalization services, updating
policies and implementing infrastructure improvements; ar
WHEREAS, the City Couni^il of the City\f Carlsbad desires t«x^continue funding
revitalization efforts in Carlsbad Village an^ approve a prd%ssional services agre'f ment with the
Carlsbad Village Associatimvto^complete saidyDroject; and
) WHEREAS/ the City^uncil ha\a history of supporting thy revitalization of
Carlsbad Village in order to increase visitation to anXinvestment in the area; and
\WHEREA:;, the city requires technical snd in-depth expertise in revitalization, I ^
including in economic development, public mar'keting relations and events; and
jEREAS,\he Carlsbad Village /Association is a local nonprofit organization that
hXbeen active in\the Village for many years ^nd has the ability to enhance revitalization in
Carlsb^
NOW, TA^REFORE, BEITRESOLVED by the City Council of the City of Carlsbad,
California, as follav«(s
1. The 3bpve\ecitations are true and correct.
2. That the professional services agreement with the Carlsbad Village Association
revitalization services is hereby approved.
3. That the City Manager is hereby authorized and directed to execute the
professional services agreement with the Carlsbad Village Association.
4. That the Administrative Services Director is hereby authorized to appropriate
$167,000 from City Council contingency for services provided by the Carlsbad
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Village Association as set forth within the professional services agreement and
as authorized by the City Manager.
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PASSED AND ADOPTED at a regular meeting of the City Council of the City of
Carlsbad on the day of 2015, by the following vote, to wit:
AYES:
NOES:
6 ABSENT:
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9 MATT HALL, Mayor
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ATTEST:
13 BARBARA ENGLESON, City Clerk
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EXHIBIT 2
AGREEIVIENT FOR VILLAGE REVITALIZATION PROFESSIONAL SERVICES
(NAIVIE OF CONTRACTOR)
THIS AGREEMENT is made and entered into as of the day of
, 20 , by and between the CITY OF CARLSBAD, a municipal
corporation, ("City"), and the CARLSBAD VILLAGE ASSOCIATION, a nonprofit corporation,
("Contractor").
RECITALS
A. City requires the professional services of an organization located in Carlsbad
Village that is experienced in managing economic development, events, advocacy and economic
development program in Carlsbad Village.
B. Contractor has the necessary experience in providing professional sen/ices and
advice related to in these areas.
C. Contractor has submitted a proposal to City and has affirmed its willingness and
ability to perform such work.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, City and Contractor agree as follows:
1. SCOPE OF WORK
City retains Contractor to perform, and Contractor agrees to render, those services (the
"Sen/ices") that are defined in attached Exhibit "A", which is incorporated by this reference in
accordance with this Agreement's terms and conditions.
2. STANDARD OF PERFORIVIANCE
While performing the Services, Contractor will exercise the reasonable professional care and skill
customarily exercised by reputable members of Contractor's profession practicing in the
Metropolitan Southern California Area, and will use reasonable diligence and best judgment while
exercising its professional skill and expertise.
3. TERM
The term of this Agreement will be effective for a period of one year from the date first above
written. The City Manager may amend the Agreement to extend it for two additional one year
period or parts thereof. Extensions wiji be based upon a satisfactory review of Contractor's
performance. City needs, the appropriation of funds by the City Council, and upon submittal of an
updated scope of work and budget. The parties will prepare a written amendment indicating the
effective date and length of the extended Agreement.
4. TIIVIE IS OF THE ESSENCE
Time is of the essence for each and every provision of this Agreement.
5. COMPENSATION
The total fee payable for the Services to be performed during the initial Agreement term will be
one hundred and sixty-seven thousand dollars ($167,000). No other compensation for the
Services will be allowed except for items covered by subsequent amendments to this Agreement.
If the City elects to extend the Agreement, the amount shall not exceed one hundred and sixty-
seven thousand dollars ($167,000) per Agreement year. The City reserves the right to withhold
a ten percent (10%) retention until City has accepted the work and/or Services specified in Exhibit
"A".
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Incremental payments, if applicable, should be made as outlined in attached Exhibit "B".
6. STATUS OF CONTRACTOR
Contractor will perform the Services in Contractor's own way as an independent contractor and
in pursuit of Contractor's independent calling, and not as an employee of City. Contractor will be
under control of City only as to the result to be accomplished, but will consult with City as
necessary. The persons used by Contractor to provide services under this Agreement will not be
considered employees of City for any purposes.
The payment made to Contractor pursuant to the Agreement will be the full and complete
compensation to which Contractor is entitled. City will not make any federal or state tax
withholdings on behalf of Contractor or its agents, employees or subcontractors. City will not be
required to pay any workers' compensation insurance or unemployment contributions on behalf
of Contractor or its employees or subcontractors. Contractor agrees to indemnify City within thirty
(30) days for any tax, retirement contribution, social security, overtime payment, unemployment
payment or workers' compensation payment which City may be required to make on behalf of
Contractor or any agent, employee, or subcontractor of Contractor for work done under this
Agreement. At the City's election, City may deduct the indemnification amount from any balance
owing to Contractor.
7. SUBCONTRACTING
Contractor will not subcontract any portion of the Services without prior written approval of City.
If Contractor subcontracts any of the Sen/ices, Contractor will be fully responsible to City for the
acts and omissions of Contractor's subcontractor and of the persons either directly or indirectly
employed by the subcontractor, as Contractor is for the acts and omissions of persons directly
employed by Contractor. Nothing contained in this Agreement will create any contractual
relationship between any subcontractor of Contractor and City. Contractor will be responsible for
payment of subcontractors. Contractor will bind every subcontractor and every subcontractor of
a subcontractor by the terms of this Agreement applicable to Contractor's work unless specifically
noted to the contrary in the subcontract and approved in writing by City.
8. OTHER CONTRACTORS
The City reserves the right to employ other Contractors in connection with the Services.
9. INDEMNIFICATION
Contractor agrees to indemnify and hold harmless the City and its officers, officials, employees
and volunteers from and against all claims, damages, losses and expenses including attorney's
fees arising out of the performance of the work described herein caused by any negligence,
recklessness, or willful misconduct of the Contractor, any subcontractor, anyone directly or
indirectly employed by any of them or anyone for whose acts any of them may be liable.
The parties expressly agree that any payment, attorney's fee, costs or expense City incurs or
makes to or on behalf of an injured employee under the City's self-administered workers'
compensation is included as a loss, expense or cost for the purposes of this section, and that this
section will sun/ive the expiration or early termination of this Agreement.
10. INSURANCE
Contractor will obtain and maintain for the duration of the Agreement and any and all
amendments, insurance against claims for injuries to persons or damage to property which may
arise out of or in connection with performance of the services by Contractor or Contractor's
agents, representatives, employees or subcontractors. The insurance will be obtained from an
insurance carrier admitted and authorized to do business in the State of California. The insurance
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carrier is required to have a current Best's Key Rating of not less than "A-:VM". OR with a surplus
line insurer on the State of Califomia's List of Eligible Surplus Line Insurers (LESLI) with a rating
in the latest Best's Key Rating Guide of at least "AiX".
10.1 Coverage and Limits.
Contractor will maintain the types of coverage and minimum limits indicated below, unless the
Risk Manager or City Manager approves a lower amount. These minimum amounts of coverage
will not constitute any limitations or cap on Contractor's indemnification obligations under this
Agreement. City, its officers, agents and employees make no representation that the limits of the
insurance specified to be carried by Contractor pursuant to this Agreement are adequate to
protect Contractor. If Contractor believes that any required insurance coverage is inadequate.
Contractor will obtain such additional insurance coverage, as Contractor deems adequate, at
Contractor's sole expense.
10.1.1 Commercial General Liabilitv Insurance. $2,000,000 combined single-limit per
occurrence for bodily injury, personal injury and property damage. If the submitted policies contain
aggregate limits, general aggregate limits will apply separately to the work under this Agreement
or the general aggregate will be twice the required per occurrence limit.
10.1.2 Automobile Liabilitv. (if the use of an automobile is involved for Contractor's work
for City). $1,000,000 combined single-limit per accident for bodily injury and property damage.
10.1.3 Workers' Compensation and Emplover's Liabilitv. Workers' Compensation limits as
required by the California Labor Code. Workers' Compensation will not be required if Contractor
has no employees and provides, to City's satisfaction, a declaration stating this.
10.1.4 Professional Liabilitv. Errors and omissions liability appropriate to Contractor's
profession with limits of not less than $1,000,000 per claim. Coverage must be maintained for a
period of five years following the date of completion of the work.
10.2 Additional Provisions. Contractor will ensure that the policies of insurance required under
this Agreement contain, or are endorsed to contain, the following provisions:
10.2.1 The City will be named as an additional insured on Commercial General Liability
which shall provide primary coverage to the City.
10.2.2 Contractor will obtain occurrence coverage, excluding Professional Liability, which
will be written as claims-made coverage.
10.2.3 This insurance will be in force during the life ofthe Agreement and any extensions
of it and will not be canceled without thirty (30) days prior written notice to City sent by certified
mail pursuant to the Notice provisions of this Agreement.
10.3 Providing Certificates of Insurance and Endorsements. Prior to City's execution of this
Agreement, Contractor will furnish certificates of insurance and endorsements to City.
10.4 Failure to Maintain Coverage. If Contractor fails to maintain any of these insurance
coverages, then City will have the option to declare Contractor in breach, or may purchase
replacement insurance or pay the premiums that are due on existing policies in order to maintain
the required coverages. Contractor is responsible for any payments made by City to obtain or
maintain insurance and City may collect these payments from Contractor or deduct the amount
paid from any sums due Contractor under this Agreement.
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10.5 Submission of Insurance Policies. City reserves the right to require, at any time, complete
and certified copies of any or all required insurance policies and endorsements.
11. BUSINESS LICENSE
Contractor will obtain and maintain a City of Carlsbad Business License for the term of the
Agreement, as may be amended from time-to-time.
12. ACCOUNTING RECORDS
Contractor will maintain complete and accurate records with respect to costs incurred under this
Agreement. All records will be clearly identifiable. Contractor will allow a representative of City
during normal business hours to examine, audit, and make transcripts or copies of records and
any other documents created pursuant to this Agreement. Contractor will allow inspection of ail
work, data, documents, proceedings, and activities related to the Agreement for a period of three
(3) years from the date of final payment under this Agreement.
13. OWNERSHIP OF DOCUMENTS
All work product produced by Contractor or its agents, employees, and subcontractors pursuant
to this Agreement is the property of City. In the event this Agreement is terminated, all work
product produced by Contractor or its agents, employees and subcontractors pursuant to this
Agreement will be delivered at once to City. Contractor will have the right to make one (1) copy
of the work product for Contractor's records.
14. COPYRIGHTS
Contractor agrees that all copyrights that arise from the services wili be vested in City and
Contractor relinquishes all claims to the copyrights in favor of City.
15. NOTICES
The name of the persons who are authorized to give written notice or to receive written notice on
behalf of City and on behalf of Contractor under this Agreement.
For Citv For Contractor
Name Name Doug Avis
Title Title President
Department Address 550 Laguna Drive, suite B
City of Carlsbad Carlsbad, CA 92008
Address Phone No. 760-450-0444
Email dmavis@aol.com
Phone No.
Each party will notify the other immediately of any changes of address that would require any
notice or delivery to be directed to another address.
16. CONFLICT OF INTEREST
Contractor shall file a Conflict of Interest Statement with the City Clerk in accordance with the
requirements of the City of Carlsbad Conflict of Interest Code. The Contractor shall report
investments or interests in all four categories.
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17. GENERAL COMPLIANCE WITH LAWS
Contractor will keep fully informed of federal, state and local laws and ordinances and regulations
which in any manner affect those employed by Contractor, or in any way affect the performance
of the Services by Contractor. Contractor will at all times observe and comply with these laws,
ordinances, and regulations and will be responsible for the compliance of Contractor's services
with all applicable laws, ordinances and regulations.
Contractor will be aware ofthe requirements ofthe Immigration Reform and Control Act of 1986
and will comply with those requirements, including, but not limited to, verifying the eligibility for
employment of all agents, employees, subcontractors and consultants whose services are
required by this Agreement.
18. DISCRIMINATION AND HARASSMENT PROHIBITED
Contractor will comply with all applicable local, state and federal laws and regulations prohibiting
discrimination and harassment.
19. DISPUTE RESOLUTION
If a dispute should arise regarding the performance of the Services the following procedure will
be used to resolve any questions of fact or interpretation not othen/vise settled by agreement
between the parties. Representatives of Contractor or City will reduce such questions, and their
respective views, to writing. A copy of such documented dispute will be fonwarded to both parties
involved along with recommended methods of resolution, which would be of benefit to both
parties. The representative receiving the letter will reply to the letter along with a recommended
method of resolution within ten (10) business days. If the resolution thus obtained is unsatisfactory
to the aggrieved party, a letter outlining the disputes will be fonwarded to the City Manager. The
City Manager will consider the facts and solutions recommended by each party and may then opt
to direct a solution to the problem. In such cases, the action of the City Manager will be binding
upon the parties involved, although nothing in this procedure will prohibit the parties from seeking
remedies available to them at law.
20. TERMINATION
In the event of the Contractor's failure to prosecute, deliver, or perform the Services, City may
terminate this Agreement for nonperformance by notifying Contractor by certified mail of the
termination. If City decides to abandon or indefinitely postpone the work or services contemplated
by this Agreement, City may terminate this Agreement upon written notice to Contractor. Upon
notification of termination, Contractor has five (5) business days to deliver any documents owned
by City and all work in progress to City address contained in this Agreement. City will make a
determination of fact based upon the work product delivered to City and ofthe percentage of work
that Contractor has performed which is usable and of worth to City in having the Agreement
completed. Based upon that finding City will determine the final payment of the Agreement.
Either party upon tendering thirty (30) days written notice to the other party may terminate this
Agreement. In this event and upon request of City, Contractor will assemble the work product and
put it in order for proper filing and closing and deliver it to City. Contractor will be paid for work
performed to the termination date; however, the total will not exceed the lump sum fee payable
under this Agreement. City will make the final determination as to the portions of tasks completed
and the compensation to be made.
21. COVENANTS AGAINST CONTINGENT FEES
Contractor warrants that Contractor has not employed or retained any company or person, other
than a bona fide employee working for Contractor, to solicit or secure this Agreement, and that
Contractor has not paid or agreed to pay any company or person, other than a bona fide
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employee, any fee, commission, percentage, brokerage fee, gift, or any other consideration
contingent upon, or resulting from, the award or making of this Agreement. For breach or violation
of this warranty. City will have the right to annul this Agreement without liability, or, in its discretion,
to deduct from the Agreement price or consideration, or otherwise recover, the full amount of the
fee, commission, percentage, brokerage fees, gift, or contingent fee.
22. CLAIMS AND LAWSUITS
By signing this Agreement, Contractor agrees that any Agreement claim submitted to City must
be asserted as part of the Agreement process as set forth in this Agreement and not in anticipation
of litigation or in conjunction with litigation. Contractor acknowledges that if a false claim is
submitted to City, it may be considered fraud and Contractor may be subject to criminal
prosecution. Contractor acknowledges that California Government Code sections 12650 et seg..
the False Claims Act applies to this Agreement and, provides for civil penalties where a person
knowingly submits a false claim to a public entity. These provisions include false claims made
with deliberate ignorance of the false information or in reckless disregard of the truth or falsity of
information. If City seeks to recover penalties pursuant to the False Claims Act, it is entitled to
recover its litigation costs, including attorney's fees. Contractor acknowledges that the filing of a
false claim may subject Contractor to an administrative debarment proceeding as the result of
which Contractor may be prevented to act as a Contractor on any public work or improvement for
a period of up to five (5) years. Contractor acknowledges debarment by another jurisdiction is
grounds for City to terminate this Agreement.
23. JURISDICTION AND VENUE
Any action at law or in equity brought by either of the parties for the purpose of enforcing a right
or rights provided for by this Agreement will be tried in a court of competent jurisdiction in the
County of San Diego, State of California, and the parties waive all provisions of law providing for
a change of venue in these proceedings to any other county.
24. SUCCESSORS AND ASSIGNS
It is mutually understood and agreed that this Agreement will be binding upon City and Contractor
and their respective successors. Neither this Agreement nor any part of it nor any monies due or
to become due under it may be assigned by Contractor without the prior consent of City, which
shall not be unreasonably withheld.
25. ENTIRE AGREEMENT
This Agreement, together with any other written document referred to or contemplated by it, along
with the purchase order for this Agreement and its provisions, embody the entire Agreement and
understanding between the parties relating to the subject matter of it. In case of conflict, the terms
of the Agreement supersede the purchase order. Neither this Agreement nor any of its provisions
may be amended, modified, waived or discharged except in a writing signed by both parties.
26. AUTHORITY
The individuals executing this Agreement and the instruments referenced in it on behalf of
Contractor each represent and warrant that they have the legal power, right and actual authority
to bind Contractor to the terms and conditions of this Agreement.
CONTRACTOR CITY OF CARLSBAD, a municipal
corporation of the State of California
By: By:
City Attorney Approved Version 2/24/15
By:
(print name/title)
/^5T sec.
(sign here)
(print name/title) c<^\<l\t^!^
MATT HALL
Mayor
ATTEST:
BARBARA ENGLESON
City Clerk
If required by City, proper notarial acknowledgment of execution by contractor must be attached.
If a corporation. Agreement must be signed by one corporate officer from each of the following
two groups.
Group A
Chairman,
President, or
Vice-President
Group B
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Otherwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
CELIA A. BREWER, City Attorney
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EXHIBIT A
SCOPE OF SERVICES
ECONOMIC DEVELOPMENT
Efforts in this area will be focused on continuing the economic development in the Village that
has attracted over $43 million in new investment in the past three years. At a minimum, tasks
include:
• Retail recruitment to include research, marketing and outreach to suitable retail
establishments; meeting with and advising potential retailers in the Village as well as
developers, property owners and real estate representatives with potential retail projects;
meetings with city staff on potential retail projects
• Broker outreach and advisement regarding potential tenants, property owners
and/or development projects located in the Carisbad Village and the Barrio.
• Assist city staff and consultants with the pending Village and Barrio Master Plan,
to include gathering input from Village stakeholders, providing feedback on the
plan, assisting with outreach to Village stakeholders and others, assistance with
implementation projects related to the plan.
• Facilitating developers, property owners and tenants with the development approval
and permitting process
• Provide assistance to the city staff on implementing the mobility element of the
General Plan in the Carisbad Village, and work with local businesses and developers
on traffic impact fee analyses
• Coordinate parking management and advocacy to include parking studies and policy
recommendations
• Assist with curb cafe policy, improvements and implementation by individual
businesses
• Research and develop a fa?ade improvement program and work with staff on funding,
approving and implementing such a program.
• Pedestrian and bicycle counts
• Public space development and activation, to include temporary uses and suggestions,
design and outreach regarding permanent changes to public space in an effort to
increase visitation
• Work with city staff on capital improvement projects in the Village, to include outreach
to stakeholders and design and implementation input
MARKETING AND COMMUNICATION
Efforts in this area will be focused on continuing the marketing and communication work that has
led to 1,800 email subscribers, an engaged social media following, over 45 press mentions, and
over a million impressions related to Carisbad Village. At a minimum, tasks will include:
Develop multimedia marketing campaigns for Village events and activities
Write and publicize press releases related to events, activities or businesses in Carisbad
Village and Barrio
Manage press in response to press releases, at events and activities and upon request
by media or local businesses, related to the promotion of Carisbad Village and Barrio.
Design of print and online marketing materials promoting Village events, activities and
businesses
Promote of the Village through a wide variety of social media
Create content for and publish blog and email newsletters regarding Village and Barrio
events, activities and businesses on a minimum monthly basis
Facilitate outreach to communicate of issues that should be addressed by or receive
input from Village and Barrio stakeholders. 1^
EVENTS
Efforts in this area focus on producing and coordinating popular Village events that have
improved the sense of community and brought new visitors to Carisbad Village. Those events
include:
• Flicks at the Fountain 2015
• Friday Night Live 2015
• Other programming or events, to include researching, producing, managing and
marketing new events that will drive visitation to Carisbad Village.
The entire Scope of Services shall not exceed $167,000 annually. Reimbursements will be
made on a monthly basis for these activities at an $80 per hour rate plus reimbursements for
expenses. Expenses in excess of $5,000 need prior approval by the City Manager. The
maximum reimbursement for each ofthe main categories above is $108,000 for economic
development, $26,000 for marketing and communication and $33,000 for events.
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