HomeMy WebLinkAbout2015-06-09; City Council; 21980; Approve Annual Report of Carlsbad Tourism Buisness Improvement DistrictCITY OF CARLSBAD - AGENDA BILL
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APPROVE THE ANNUAL REPORT OF
THE CARLSBAD TOURISM BUSINESS
IMPROVEIVIENT DISTRICT
DEPT. DIRECTOR
CITY ATTY
CITY MGR.
RECOMMENDED ACTION:
Adopt Resolution No. 2015-136 approving the annual report of the Carlsbad Tourism
Business Improvement District, and continuing the programs and assessments for Fiscal Year
2015-16.
ITEM EXPLANATION:
On November 15, 2005 the City Council adopted Ordinance No. NS-778 forming the Carlsbad
Tourism Business Improvement District (CTBID) pursuant to the Parking and Business
Improvement Law of 1989. The ordinance authorized the levying of $1 per-night assessment of
each occupied room within the City effective January 1, 2006. The CTBID Board is required to
present an annual report for City Council's review and approval for each fiscal year for which
assessments are to be levied and collected to pay the costs for the improvements and activities
described in the report. This report (Exhibit 1) was approved by the CTBID Board at their May
21, 2015 meeting.
Section 36535 (d) ofthe Streets and Highways Code ofthe State of California, allows the City
Council to "adopt a resolution confirming the report submitted by the advisory [board]", or to
"adopt a resolution continuing the program and assessments as levied in the then current year
without change, and that resolution shall constitute the levy of an assessment for the fiscal year
referred to in the report." If the Council makes no changes to the report or programs, no public
hearing is necessary.
The CTBID Board is not recommending any changes to the programs and assessments ofthe
CTBID. However, if the Council wishes to make changes to the report, programs or proposed
assessments, a public hearing is necessary, and would be scheduled for next available Council
meeting following the necessary notice period.
Staff is recommending that the Council approve the annual report, and continue the existing
programs and assessments of the CTBID by adopting the attached resolution.
D EPARTMENT CONTACT: Cheryl Gerhardt, 760-602-2753, chervl.qerhardt@carlsbadca.qov
FOR CITY CLERKS USE ONLY. .
COUNCIL ACTION: APPROVED X
DENIED •
WITHDRAWN •
AMENDED •
CONTINUED TO DATE SPECIFIC
CONTINUED TO DATE UNKNOWN
RETURNED TO STAFF
COUNCIL RECEIVED THE
REPORT/PRESENTATION
OTHER-SEE MINUTES
•
•
•
•
•
Page 2
FISCAL IMPACT:
The CTBID generated approximately $1,019,000 in revenue 2014-2015. The costs incurred
by the district during this same period were approximately $848,000. The projected fund
balance at the end of Fiscal Year 2014-15 is $453,000. For Fiscal Year 2015-16, the CTBID
has estimated revenues of $1,160,000 and a budget of $1,286,000 with a projected fund
balance of $327,000 at June 30, 2016.
ENVIRONMENTAL IMPACT:
This action does not qualify as a project under the California Environment Quality Act
("CEQA") and will not have a physical adverse effect on the environment. (CEQA Regulation
15378(b)).
EXHIBITS:
1. CTBID Annual Report.
2. Resolution No. 2015-136 , approving the annual report of the Carlsbad Tourism
Business Improvement District, and continuing the programs and assessments for Fiscal
Year 2015-16.
2^
EXHIBIT 1
Carlsbad Tourism and Business Improvement District (CTBID)
Annual Report
2015-2016
Method of Assessment: The CTBID includes all hotel businesses located within
the CTBID boundaries. The assessment shall be levied on all hotel businesses,
existing and future, within the City of Carisbad based upon a flat fee of $1.00 per
occupied room per night for all transient occupancies as defined in section
3.12.020(7) of the Carlsbad Municipal Code. The amount of assessment shall be
separately stated from the amount ofthe rent and other taxes charged, and each
transient shall receive a receipt for payment from the operator. The assessment
will be remitted monthly, based on $1.00 per occupied room per night in revenues
for the previous month.
Assessment Funding Purpose: To administer marketing and visitor programs
to promote the City of Carisbad as a tourism visitor destination and to fund projects,
programs, and activities, including appropriate administrative charges, that benefit
hotels within the boundaries of the District.
2015-16 Work Plan: Last fiscal year, the CTBID contracted with Carisbad
Convention and Visitors Bureau (dba VisitCarisbad) to provide tourism marketing
services for Carlsbad. In addition, $50,000 in grants were awarded to fund projects
and events to increase the overnight stays in Carlsbad hotels.
The CTBID 2015-16 budget includes $590,000 in funding for VisitCarlsbad. The
services provided will focus primarily on driving demand in the leisure market
during the off peak season. The majority of this will be done by interactive
marketing. VisitCarisbad will also contract with a public relations firm to continue
branding Carlsbad. Funding also includes managing the visitor center and
publications. The VisitCarlsbad Board will review the CTBID grant applicants and
make the funding recommendations, for which there is $150,000 allocated this
year, to the CTBID Board. In addition, $300,000 has been budgeted for group and
off peak strategy and $200,000 has been set aside in the budget to fund long term
planning ideas.
Detail ofthe 2015-16 budget is shown on the following page.
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EXHIBIT 2
RESOLUTION NO. 2015-136
2 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD
CALFORNIA, APPROVING THE CARLSBAD TOURISM BUISINESS
IMPROVEMENT DISTRICT (CTBID) ANNUAL REPORT, AND
CONTINUING THE CTBID PROGRAMS AND ASSESSMENTS FOR
FISCAL YEAR 2015-16
WHEREAS, the CTBID was formed in accordance with the California
Government Code Parking and Business Improvement Area Law of 1989 (Sections
36500, et. Seq. ofthe Streets and Highways Code), and
WHEREAS, Section 36533 ofthe Code requires the CTBID Advisory Board
to present an annual report to the City Council's for their review and approval for each
j2 fiscal year for which assessments are to be levied and collected to pay the cost for the
13 improvements and activities described in the report; and
14 WHEREAS, an Annual Report has been submitted to the City Council for
15 Fiscal Year 2015-16, and
WHEREAS, Section 36535 (d) ofthe Streets and Highways Code ofthe
State of California, allows the City Council to "...adopt a resolution continuing the program
and assessments as levied in the then current year without change, and that resolution
shall constitute the levy of an assessment for the fiscal year referred to in the report."
•^^ WHEREAS, the City Council must adopt a new resolution each year in order
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to levy and assessment for that fiscal year; and
NOW, THEREFORE, BE IT RESOLVED by the City Council ofthe City of
Carisbad, California, as follows:
1. That the above recitations are true and correct.
1 2. That the Annual Report is approved as submitted by the Board of
2 Directors of the Carisbad Tourism Business Improvement District. (Report on file with City
Clerk)
3. That the program and assessments as levied in the current fiscal year
(2014-15) shall continue without change.
4. That this resolution constitutes the levy of an assessment of $1.00 per
room-night, as defined in the formation documents for the CTBID, for the Fiscal Year
2015-16.
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PASSED, APPROVED AND ADOPTED at a Regular Meeting ofthe City Council ofthe City
of Carlsbad on the 9**' day of June, 2015, by the following vote to wit:
AYES:
NOES:
Council Members Hall, Blackburn, Schumacher, Wood, Packard.
None.
ABSENT: None.
MATT HALL Mayor
ATTEST:
BARBARA ENGLESON, Oty Clerk
(SEAL)