HomeMy WebLinkAbout2015-08-25; City Council; 22065; Addendum 2 Memorandum of Understanding Five North County Cities Economic Development Collaborative ModelCITY OF CARLSBAD - AGENDA BILL
AB# 22,065 AUTHORIZE THE CITY MANAGER TO ENTER INTO
ADDENDUM NO. 2 TO THE MEMORANDUM OF
UNDERSTANDING AMONG THE FIVE NORTH
COUNTY CITIES FOR THE PURPOSES OF
IMPLEMENTING THE NORTH COUNTY ECONOMIC
DEVELOPMENT COLLABORATIVE MODEL
DEPT. DIRECTOR
MTG. 8/25/15
AUTHORIZE THE CITY MANAGER TO ENTER INTO
ADDENDUM NO. 2 TO THE MEMORANDUM OF
UNDERSTANDING AMONG THE FIVE NORTH
COUNTY CITIES FOR THE PURPOSES OF
IMPLEMENTING THE NORTH COUNTY ECONOMIC
DEVELOPMENT COLLABORATIVE MODEL
CITY ATTORNEY
DEPT. CED
AUTHORIZE THE CITY MANAGER TO ENTER INTO
ADDENDUM NO. 2 TO THE MEMORANDUM OF
UNDERSTANDING AMONG THE FIVE NORTH
COUNTY CITIES FOR THE PURPOSES OF
IMPLEMENTING THE NORTH COUNTY ECONOMIC
DEVELOPMENT COLLABORATIVE MODEL
CITY MANAGER
RECOMMENDED ACTION:
Adopt Resolution No. 2015-217 authorizing the City Manager to enter into Addendum No. 2 to the
Memorandum of Understanding (MOU) among the City of Carlsbad and the cities of Escondido,
Oceanside, San Marcos and Vista for the purposes of implementing the North County Economic
Development Collaborative Model (Collaborative Model).
ITEM EXPLANATION:
On June 10,2014, the cities of Carlsbad, Escondido, Oceanside, San Marcos and Vista (North County Cities)
entered into a MOU to collectively develop and implement a Collaborative Model that can be used by the
North County Cities in promoting economic development opportunities within the north county region
(Exhibit 2). To facilitate that goal, the North County Cities selected the San Diego Regional Economic
Development Corporation (EDC) to provide those services. Pursuant to the MOU, the City of Carlsbad
entered into an agreement with EDC on June 24, 2014 to develop and execute the Collaborative Model
for the North County Cities. The City of Carlsbad currently manages and administers EDC's work on behalf
ofthe North County Cities. Pursuantto the MOU, each ofthe North County Cities committed to funding
one-fifth ofthe $230,000 contract with EDC.
On March 25, 2015, the North County Cities entered into Addendum No. 1 to the MOU (Exhibit 3) to
implement and fund additional services with the EDC to provide social media integration, search engine
optimization, print materials, videography and public relations tools to share the brand and success of
the 78 Corridor. Addendum No. 1 collectively funds these efforts by North County Cities in the amount
of $60,000.
In order to effectively implement the Collaborative Model, a second addendum in the Scope of Work to
implement the Second Year of Work on the Collaborative Model (Year 2 Services) is necessary. Year 2
Services include: additional development of the www.lnnovate78.com website: additional videography;
multi-market promotions; program hard costs; economic research funding; collateral development; and
event sponsorships. The city has negotiated with EDC to provide Year 2 Services at a cost of $65,000.
DEPARTMENT CONTACT: Christina Vincent 760-602-2712 christina.vincentOcarlsbadca.gov
FOR CITY CLERKS USE ONLY.
COUNCIL ACTION: APPROVED
DENIED •
CONTINUED •
WITHDRAWN •
AMENDED •
CONTINUED TO DATE SPECIFIC •
CONTINUED TO DATE UNKNOWN •
RETURNED TO STAFF •
OTHER - SEE MINUTES •
Amendment to Five Cities MOU
August 25, 2015
Page 2
Approval of the City Council Resolution authorizes the City Manager to enter into Addendum No. 2 to the
MOU among the North County Cities to fund inclusion of Year 2 Services.
Pursuant to the agreement with EDC (Exhibit 4), as it has been amended on February 18 2015 (Exhibit 5)
and July 15, 2015 (Exhibit 6), the City of Carlsbad will continue to manage and administer EDC's work,
which includes the aforementioned Year 2 Services.
FISCAL IMPACT:
The supplemental cost for Year 2 Services is $65,000. In accordance with Addendum No. 2 to the MOU
among the North County Cities, each ofthe North County Cities will pay one-fifth ofthe supplemental
cost ($13,000). Funding in the amount of $13,000 for Carlsbad's portion ofthe supplemental cost has
been budgeted for FY 2015-16. Fees are collected from the North County Cities and distributed by the
City of Carlsbad which will administer the contract with EDC.
ENVIRONMENTAL IMPACT:
Pursuant to Public Resources Code section 21065, this action does not constitute a "project" within the
meaning of CEQA in that it has no potential to cause either a direct physical change in the environment,
or a reasonably foreseeable indirect physical change in the environment, and therefore does not require
environmental review.
EXHIBITS:
1. City Council Resolution No. 2015-217 with Exhibit A
2. MOU Among the North County Cities for the Purposes of Developing and Implementing the
Collaborative Model
3. Addendum No. 1 to the MOU Among the North County Cities
4. Agreement Between the City of Carlsbad and EDC For Development of the Collaborative Model
5. Amendment No. 1 to Agreement Between the City of Carlsbad and EDC For Development of the
Collaborative Model
6. Amendment No. 2 to Agreement Between the City of Carlsbad and EDC For Development of the
Collaborative Model
EXHIBIT 1
RESOLUTION NO. 2015-217
2 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, AUTHORIZING THE CITY MANAGER TO ENTER INTO
ADDENDUM NO. 2 TO THE MEMORANDUM OF UNDERSTANDING
AMONG THE CITY OF CARLSBAD AND THE CITIES OF ESCONDIDO,
OCEANSIDE, SAN MARCOS AND VISTA FOR THE PURPOSES OF
IMPLEMENTING THE NORTH COUNTY ECONOMIC DEVELOPMENT
COLLABORATIVE MODEL.
WHEREAS, on June 10, 2014 the cities of Carlsbad, Escondido, Oceanside, San
Marcos and Vista (North County Cities) entered into a Memorandum of Understanding (MOU) to
g collectively develop the North County Economic Development Collaborative Model
10 (Collaborative Model) that can be used in promoting economic development opportunities
within the north county region; and
WHEREAS, to facilitate that goal, the North County Cities selected the San Diego
Regional Economic Development Corporation (EDC) as the organization best suited to provide
the required services; and
WHEREAS, to commission the Collaborative Model, the North County Cities
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18 WHEREAS, on June 24, 2014 the City of Carlsbad entered into an agreement with
1^ EDC for the required services; and
WHEREAS, on March 25, 2015, the North County Cities agreed to an addendum to
the MOU to approve and fund additional services to share and brand the success of the
Collaborative Model; and
WHEREAS, on July 15, 2015 the City amended its contract with EDC to commission
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WHEREAS, a second addendum to the MOU is necessary to implement the Second
Year of Work on the Collaborative Model (Year 2 Services) on the Collaborative Model; and
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^ WHEREAS, on July 15,2015 the City of Carlsbad amended the agreement with EDC
5 to provide Year 2 Services; and
6 WHEREAS, the City Council desires at this time and deems it to be in the best public
interest and pursuant to Section 3(B) of the MOU to authorize the City Manager to enter into
Addendum No. 2 to the MOU among the North County Cities to support and collectively fund the
supplemental cost for the Year 2 Services.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad,
California, as follows that:
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13 1. The above recitations are true and correct.
14 2. The City Council hereby authorizes the City Manager to enter into
Addendum No. 2 to the MOU among the North County Cities for the purposes of implementing
the Collaborative Model as shown in Exhibit A attached hereto and incorporated by reference.
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PASSED, APPROVED AND ADOPTED at a Regular Meeting ofthe City Council ofthe City
of Carlsbad on the 25**^ day of August, 2015, by the following vote to wit:
AYES:
NOES:
Council Members Hall, Blackburn, Schumacher, Wood, Packard.
None.
ABSENT: None.
MATT HALL, Mayor
ATTEST:
BARBARA ENGLESON, CW^ Clerk
(SEAL)
Document No. 15-D0669-l
EXHIBIT A
11/04/15 (16)
ADDENDUM NO.2 TO THE MEMORANDUM OF UNDERSTANDING BY AND
AMONG THE CITIES OF CARLSBAD, ESCONDIDO, OCEANSIDE, SAN MARCOS
AND VISTA FOR FUNDING OF
A NORTH COUNTY ECONOMIC DEVELOPMENT COLLABORATIVE MODEL
This Addendum No. 2 is made and entered into on December 1 , 2015
adding to the Memorandum of Understanding ( "MOU") dated June 10, 2014 and
amended with Addendum No. 1 to the agreement dated February 18, 2015, made and
entered among the cites of Carlsbad, Escondido, Oceanside, San Marcos and Vista.
(individually "City" and collectively, "North County Cities" or "Cities").
RECITALS
A. The North County Cities have determined that a change in the Scope of
Work to the agreement dated June 24, 2014 and amended June 10, 2014, by and
between the City of Carlsbad and San Diego Regional Economic Development
Corporation ("EDC Services Agreement") to provide the North County Economic
Development Collaborative Model Services is necessary to effectively implement the
collaborative model; and
B. Pursuant to Section 3(8) of the MOU, the City of Carlsbad has notified the
North County Cities of the additional services which are available ("Additional Services")
which include: website services, videography, multi-market promotions, program hard
costs, economic research funding collateral development and event sponsorships; and
C. The City of Carlsbad and San Diego Regional Economic Development
Corporation (EDC) have negotiated and agreed to the Additional Services for the cost of
Sixty Five Thousand Dollars ($65,000) ("Supplemental Cost"); and
D. The City of Carlsbad and EDC have executed an amendment to the EDC
Services Agreement ("Amendment to EDC Services Agreement"), which is attached
hereto as Exhibit 1 and incorporated herein by reference.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, the five Cities agree as follows:
1. The Cities acknowledge that EDC and the City of Carlsbad have executed
the Amendment to EDC Services Agreement on behalf of the North County Cities,
dated as of July 15, 2015, which will become effective upon the complete execution of
this MOU Addendum by each of the North County Cities. For the Additional Services as
outlined in Exhibit "A" of the Amendment to EDC Services Agreement, EDC will receive
EXHIBIT 2
MEMORANDUM OF UNDERSTANDING BY AND AMONG THE CITIES
OF CARLSBAD, ESCONDIDO, OCEANSIDE, SAN MARCOS
AND VISTA FOR FUNDING OF
A NORTH COUNTY ECONOMIC DEVELOPMENT COLLABORATIVE MODEL
This Memorandum of Understanding ("MOU") is made and entered into on June
10 , 2014 by and among the cities of Carlsbad, Escondido, Oceanside, San Marcos
and Vista (individually "City" and collectively, "North County Cities" or "Cities").
RECITALS
A. The North County Cities are interested in collectively developing a
economic development collaborative that can be used by the North County Cities in
promoting economic development opportunities within the north county region ("North
County Economic Development Collaborative Model"). To facilitate that goal, the North
County Cities selected the San Diego Regional Economic Development Corporation
("EDC") as the organization best suited to provide the required services.
B. To commission the North County Economic Development Collaborative
Model, the North County Cities want the City of Carlsbad to contract with EDC for the
required services. In turn, each City will contribute an equal financial share to
compensate EDC based on the tenns set forth in this MOU.
C. The City of Carlsbad has engaged EDC for the North County Economic
Development Collaborative Model pursuant to a services agreement ("EDC Services
Agreement"), which is attached hereto as Exhibit 1 and incorporated herein by this
reference. The work to be provided by EDC is set forth in a Scope of Work which is
attached as Exhibit A to the EDC Services Agreement ("Scope of Work").
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, the five Cities agree as follows:
1. EDC Services Agreement
(A) The Cities acknowledge that EDC and the City of Carlsbad have executed
the EDC Services Agreement on behalf of the North County Cities, dated as of June
10, 2014, which will become effective upon the complete execution ofthis MOU by
each ofthe five Cities. Performance ofthe EDC Services Agreement is intended to
result in the production of a North County Economic Development Collaborative Model
as more particularly described in the EDC Services Agreement and its attachments. For
that work, EDC will receive Two Hundred Thirty Thousand ($230,000.00) over the two
year contract length or One Hundred Fifteen Thousand ($115,000) annually, assuming
the full expense allotment is used ("Contract Price").
(B) The City of Carlsbad makes no representation regarding the
completeness, or quality of the work that EDC will produce under the EDC Services
Agreement. In directing EDC pursuant to the EDC Sen/ices Agreement, the City of
Carlsbad will, when reasonably possible, provide direction based on the consensus of
all Cities. If consensus is not obtained after a consultation period with all North County
Cities of Thirty Days (30) days has elapsed, and ifthe Cities have not acted collectively
to amend or tenninate this MOU or the EDC Sen/ices Agreement, the City of Carlsbad
resen/es the right to provide direction to EDC to assure that its efforts are not stopped,
stalled or othenA/ise delayed.
2. Cooperative Efforts
For EDC to successfully complete the North County Economic
Development Collaborative Model, each North County City must: (1) provide EDC with
infonnation about the city, its community, its businesses, and its other attributes; (2)
make available to EDC representatives from city govemment, civic groups, business
groups and others comprising the city; (3) identify venues within the city for meetings,
(4) participate in meetings with EDC and other North County Cities forthe deveiopment
and refinement of elements of the North County Economic Development Collaborative
Model; and (5) othenwise participate in the development ofthe North County Economic
Development Collaborative Model in the manner described in the Scope of Work.
3. Payments for Funding the EDC Services Agreement
(A) To fund the EDC Sen/ices Agreement, each City will allocate and pay on
July 1 to the City of Carlsbad a sum of Twenty-Three Thousand ($23,000), representing
one-fifth of the Contract Price ("City Contract Share") each year over the two year
contract length. The City of Carlsbad will hold the City Contribution for each City,
Including the City of Carlsbad, and collectively use those City Contributions to make
payments due to EDC under the EDC Sen/ices Agreement.
(B) Should it be detennined that a change in the Scope of Work is advisable
which will require additional funds beyond the Contract Price or that additional funds be
needed to complete the Scope of Work to the standards originally envisioned, the City
of Carlsbad shall notify the North County Cities of the additional sen/ices which are
available ("Additional Sen/ices") and the price for those services ("Supplemental Cost").
With that notice, the City of Carlsbad will provide the North County Cities with a
iO
proposed Addendum to the EDC Sen/ices Agreement ("Sen/ices Agreement
Addendum") describing the Additional Sen/ices to be provided at the Supplemental
Cost. Based on those materials, each North County City will be asked to execute an
addendum to this MOU ("MOU Addendum") to enable the City of Carlsbad to fund the
Additional Services. Should each North County City execute the MOU Addendum, then
within ten (10) days thereafter: (1) each North County City shall transfer to the City of
Carlsbad a sum equal to one-fifth ofthe Supplemental Cost; and (2) the City of
Carlsbad will execute the Sen/ices Agreement Addendum.
(C) Following the completion or tennination of the EDC Sen/ices Agreement,
the City of Carlsbad shall detennine if any amount is left unexpended from the collective
City Contributions and shall return to each North County City a sum equal to one-fifth of
that amount.
4. TRADEMARK AND COPYRIGHT OF WORKS
The North County Cities recognize that EDC will generate graphics, taglines and
other materials ("Works") which may require a trademaric, copyright, or similar registry to
be protected under Federal or State law, which shall be obtained by EDC, or its
subcontractor, for the benefit of Carlsbad and the North County Cities. The North
County Cities acknowledge that each, as an owner of a trademaric, will responsible to
police infringing uses of its trademark. If the North County Cities do not enforce its
trademark rights or othenwise fail to maintain quality control over the trademark (i.e. a
naked license), trademark rights may be lost. This is also true regarding the
responsibility to police infringing uses of their copyrights. The North County Cities
agree that they will reasonably police their intellectual property rights and promptly take
reasonable steps to prevent infringing and unauthorized use of their trademarks and
copyrights. Upon leaming of a potential infringement or unauthorized use, the North
County Cities shall meet, discuss and select an appropriate course of action to
reasonably prevent infringement or unauthorized use of their intellectual property rights.
5. MISCELLANEOUS
(A) The tenns of this MOU are intended by the parties as a final expression of
their agreement with respect to such tenns as are included in this MOU and may not be
contradicted by evidence of any prior or contemporaneous agreement. This MOU
specifically supersedes any prior written or oral agreement between the parties.
(B) This MOU may be executed in one or more counterparts, each of which
shall be deemed an original, but all of which together shall constitute one and the same
instrument.
IN WITNESS WHEREOF, the parties hereto have executed this Assignment on the
date first above written.
CITYOF VISTA
PATRICK JOHNSON, City Manager
CITY OF ESCONDIDO
CLAY PHILLIPS, City Manager
ATTEST:
Marci Kilian, City Cleric
ATTEST:
Diane Halverson, City Clerk
APPROVED AS TO FORM:
Darold Pieper, City Attorney
By:.
By:
APPROVED AS TO FORM:
Jeffrey R. Epp, City Attorney
By:.
(Signatures continued on next page.)
CITY OF OCEANSIDE
STEVE JEPSEN, City Manager
ATTEST:
Zach Beck, City Clerk
By: ^^^^.v^^..c<^
APPROVED AS TO FORM:
John Mullen, City Attomey
CITY OF CARLSBAD
By:.
t^^K. STEVE SARKOZY, City Manager Kathryn B. Dodson
ATTEST:
Barbara Engleson, City Cleric
By: ^'^^^iiuJriU.a^ r../(^
APPROVED AS TO FORM:
Celia A. Brewer, pitj^^ttprney
CITY OF SAN MARCOS
ATTEST:
Phillip Scollick, City Cleric
By:.
APPROVED AS TO FORM:
Helen Holmes Peak, City Attomey
By:
EXHIBIT 3
Document No. 15-DO165-4
EXHIBIT A
ADDENDUM NO. 1 TO THE MEMORANDUM OF UNDERSTANDING BY AND
AMONG THE CITIES OF CARLSBAD, ESCONDIDO, OCEANSIDE, SAN MARCOS
AND VISTA FOR FUNDING OF
A NORTH COUNTY ECONOMIC DEVELOPMENT COLLABORATIVE MODEL
This Addendum No. 1 is made and entered into on t^rch AS . 2015
adding to the Memorandum of Understanding ("MOU") dated June 10,2014, made and
entered among the cites of Carisbad, Escondido, Oceanside, San Marcos and Vista,
(individually "City" and collectively, "North County Cities" or "Cities").
RECITALS
A. The North County Cities have determined that a change In the Scope of
Woric to the agreement dated June 24,2014, by and between the City of Carisbad and
San Diego Regional Economic Development Corporation ("EDC Services Agreemenf)
to provide the North County Economic Development Collaborative Model Sen/ices is
necessary to effectively implement the collaborative model; and
B. Pursuant to Section 3(B) of the MOU, the City of Carisbad has notified the
North County Cities of the additional sen/ices which are available ("Additional Sen/ices")
which include: social media integration, search engine optimization, print materials and
videography as well as additional public relations sen/ices; and
C. The City of Carisbad and San Diego Regional Economic Development
Corporation (EDC) have negotiated and agreed to the Additional Sen/ices for the cost of
Sixty Thousand Dollars ($60,000) ("Supplemental Cost"); and
D. The City of Carisbad and EDC have executed an amendment to the EDC
Sen/ices Agreement ("Amendment to EDC Sen/ices Agreement"), which is attached
hereto as Exhibit 1 and incorporated herein by reference.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein, the five Cities agree as follows:
1 The Cities acknowledge that EDC and the City of Carisbad have executed
the Amendment to EDC Sen/ices Agreement on behalf ofthe North County Cities,
dated as of February 18, 2015, which will become effective upon the complete
execution of this MOU Addendum by each of the North County Cities. For the
Additional Semces as outlined in Exhibit "A" ofthe Amendment to EDC Sen/ices
Agreement, EDC will receive Sixty Thousand Dollars ($60,000.00) over the temi ofthe
Amendment to EDC Sen/ices Agreement.
2. Upon execution of this MOU Addendum by each North County City, within
ten (10) days thereafter, each North County City shall transfer to the City of Carisbad a
sum equal to Twelve Thousand Dollars ($12,000), representing one-fifth ofthe
Supplemental Cost and in accordance with the provisions ofthe MOU.
3. All other provisions of the MOU will remain in full force and effect.
IN WITNESS WHEREOF, the parties hereto have executed this Assignment on
the date first above written.
CITY OF CARLSBAD CITY OF ESCONDIDO
STEVE SARKOZY CLAY PHILLIPS, City Manager
ATTEST:
Barbara Engleson, City Clerk
ATTEST:
Diane Halverson, City Clerk
By:^J Bv:QHi»--vt-A-J
APPROVED AS TO FORM:
Celia A. Brewer, City Attorney
By:
APPROVED AS TO FORM:
Jeffrey R. Epp, City Attorney
(Signatures continued on next page.)
6
CITY OF OCEANSIDE
MICHELLE SWK?QfS LAWRENCE,
Interim City Manager
CITY OF SAN MARCO
JAlSK GRIffFIN/Cij^ Manager
ATTEST:
Zack Beck, City Cleric
APPROVED AS TO FORM:
John Mullen, City Ajtfbmey
CITYOF VISTA,
Bv: {^GulllJs^^
PATRICK JOHNSbN. City Manager
ATTEST:
Marci Killian, City Clerk
APPROVED AS TO FORM:
Darold Pieper, City Attomey
ATTEST:
Phillip Scollick, City Cleric
APPROVED AS TO FORM:
Helen Holmes Peak, City Attomey
EXHIBIT 4
AGREEMENT BETWEEN CiTY OF CARLSBAD
AND SAN DIEGO REGIONAL ECONOMIC DEVELOPMENT
CORPORATION FOR
NORTH COUNTY ECONOMIC DEVELOPMENT COLLABORATIVE
MODEL
THIS AGREEMENT is made and entered into on (f»^3*f. 2014 by and between the
City of Carisbad, Califbrnia, a chartered municipal corporation ("City of Carisbad"),
and San Diego Regional Economic Development Corporation, a non-profit from San
Diego. CA ("EDC").
RECITALS
(A) The cities of Carisbad, Escondido, Oceanside, San Marcos, and Vista
(individually, "City" and collectively "North County Cities") are interested in
developing, and executing a collaborative economic development model
that can be used by the North County Cities in promoting economic
development opportunities within the north county region ("North County
Branding Program").
(B) To commission the North County Economic Development Collaborative,
the North County Cities want the City of Carisbad to contract with EDC for
the required services ("Services") pursuant to this Agreement which are
set forth in the Scope of Woric ("Scope of Woric"), which is attached hereto
as Exhibit A and incorporated herein by this reference. The total
compensation payable to EDC under this Agreement for the Required
Services is One Hundred Fifteen Thousand Dollars ($115,000.00) each
year for a total of Two Hundred Thirty Thousand Dollars ($230,000) for
two years.
(C) In tum, pursuant to a Memorandum of Understanding, dated as of ,
2014, among the North County Cities: (1) the City of Carisbad has agreed
to engage EDC to provide the services required for a North County
Economic Development Collaborative Model pursuant to this Agreement;
and (2) each City will pay to the City of Carisbad a sum of Twenty-Three
Thousand ($23,000), representing one-fifth of the Contract Price ("City
Contract Share") each year over the two year contract terni.
(E) The City of Carisbad requires the sen/ices of EDC to develop and execute
a North County Economic Development Collaborative Model for the City of
Carisbad and the other North County Cities.
(F) EDC represents that it is specially trained and possesses special skills,
education, experience, and competency to peri'onn the sen/ices and
provkie the advice needed to execute the scope of sen/ices.
NOW, THEREFORE, in conskieration of these recitals and the mutual covenants
contained herein, City of Carisbad and EDC agree as follows:
1. SERVICES TO BE PROVIDED BY EDC: TIMELINE
EDC shall act in a professional capacity to provide the City of Carisbad
with the sen/ices described in the Scope of Woric. All sen/ices described
in the Scope of Woric shall be provided in substantial compliance with the
Proposed Timeline included within the Scope of Woric, except to the extent
that a delay is caused by a material feilure of the City of Carisbad or
another City to take timely actions described in the Scope of Woric which
are predicates to EDC's perfonnance. EDC's woric shall confonn to all
applicable statutes, laws, regulations, and professional standards for such
woric.
2. COMPENSATION
(a) Compensation for Sen/ices: The City of Carlsbad shall pay EDC a
fixed fee not to exceed One Hundred Fifteen Thousand Dollars
($115,000) annually for a total of Two Hundred Thirty Thousand
Dollars ($230,000) for perfonning all of the Sendees in the manner
set forth in Payment for Sen/ices, attached hereto as Exhibit B and
incorporated herein by this reference.
(b) Additional Services: In procuring this contract, EDC has made a
good feith estimate, based on extensive experience in performing
similar sen/ices for other entities, that EDC can complete the
Sen/ices as outlined in Exhibit A. If in the course of the sen/ices
EDC detennines that additional sen/ices are necessary it shall
notify the City of Carisbad and upon receiving that notice, the City
of Carisbad will consult with the remaining North County Cities to
detennine if the Cities unanimously wish to have the City of
Carisbad engage EDC to perform that additional woric, or other
supplemental woric ("Additional Woric"). If the North County Cities
detennine that the City of Carisbad should engage EDC to perform
the Additional Woric, the City of Carisbad and EDC will prepare an
amendment to this Agreement for the Additional Woric describing
the scope of the Additionai Work and the compensation therefore to
EDC, which additional cost shall be prorated among the North
County Cities.
(c) Designated Employees: Designated Employees of EDC for
purposes of naming the positions working on sen/ices as outlined in
Exhibit A shall consist of:
1. President & Chief Executive Officer
2. Chief Operating Officer
3. Vice President, Economic Development
4. Manager, Economic Development
5. Manager, Economic Development
6. Coordinator, Economic Development
(d) Billing: Expenses:
EDC shall bill the City of Carisbad for services rendered under this
Agreement.
(e) Ceiling: In no event shall the City of Carlsbad be liable for more
than the amounts set forth in paragraphs (a). Any Additional Woric
or greater expenses must be authorized in a written Amendment to
this Agreement, executed by the City of Carisbad City Manager and
an authorized representative of EDC.
3. TERM OF AGREEMENT
(a) This Agreement shall take effect on the date when the agreement is
fully executed and shall be in force for the amount of time
necessary to complete the Services, not to exceed two years
unless temninated as described in subparagraph (b) below.
(b) The City of Carisbad may tenninate this Agreement by tendering
written notice to EDC no less than thirty (30) days prior to the
termination date as cleariy identified in the written notice. In such
event, or upon request of the City of Carisbad, EDC shall assemble
all City documents in EDC's possession and put them in order for
proper filing and closing, and deliver said documents to the City of
Carisbad by the tennination date. In the event of tennination, EDC
shall be paid for compieted woric performed prior to the termination
date. The City of Carlsbad shall make the final detennination as to
the portion of tasks completed and the proportionate compensation
to be made.
4. ASSIGNMENT AND SUBCONSULTING
(a) EDC shall not assign this contract, any part thereof, or any
compensation due thereunder without the prior written consent of
the City of Carisbad.
(b) EDC shall be fully responsible to the City of Carisbad for any acts
and omissions of EDC's sub-consultants, including persons either
directly or indirectly employed by sub-consultants, in the event EDC
subcontracts any of the woric to be perfomied under this contract.
EDC's responsibility under this paragraph shall be identical to
EDC's liability for acts and omissions of EDC and employees of
EDC. Nothing contained in this Agreement shall create any
3
1^
contractual relationship between the City of Carisbad and any sub-
consultant of EDC, but EDC shall bind every sub-consultant and
every sub-consultant of a sub-consultant by the temns of this
contract applicabie to EDC's work, unless such change, omission,
or addition is approved in advance in writing by the City of
Carisbad. All sub-consultants are subject to the prior written review
and approval of the City of Carisbad.
(c) All temns, conditions, and provisions hereof shall inure to and bind
each of the parties hereto, and each of their respective heirs,
executors, administrators, successors, and assigns.
5. COOPERATION OF CITY
With respect to the City of Carisbad and Ks territory, the City of Carisbad
agrees to cooperate with EDC so it can satisfactorily perfonn the Sen/ices.
Such cooperation shall include meeting with EDC, assisting in arranging
meetings with others, and providing EDC with such non-confidential
infonnation that the City may have that may be relevant and helpful to
EDC's performance of the Services ("Individual City Support"). For each
North County City other than the City of Carisbad, the City of Carisbad
shall provide EDC with a contact person at that other North County City
which EDC can contact to receive Individual City Support from that City.
After that contact person is identified to EDC, the City of Carisbad shall
have no further responsibility in providing Individual City Support for that
North County City. It may be necessary for the City of Carisbad or a North
County City to share certain confidential and/or proprietary information or
matter with EDC. The parties agree that such infonnation and the results
and developments therefrom are confidential and/or proprietary
infonnation belonging to the respective city. EDC agrees not to disclose
to any third party any confidential or proprietary information. EDC will be
responsible for its employees or agents complying with the provisions of
this Agreement.
6. OWNERSHIP OF DOCUMENTS AND PRODUCTS. INDEMNIFICATION
(a) In accordance with subsection (b) below, Works developed for the
City of Carisbad and North County Cities in connection with this
Agreement are the exclusive and joint property of the City of
Carisbad and North County Cities. EDC agrees to deliver all Worics
to the City of Carisbad upon completion of the Agreement. "Worics"
include but are not limited to editorial drafts, original copy,
photographs, proofs, corrected proofe, camera-ready boards and
similar editorial materials and all negatives, flats, engravings,
photostats, drawings and other prcxiuction materials. For
procurements that are digital or infonnation technology based,
"Worics" also include but are not limited to executable code, source
^0
code, fixes, patches, updates, upgrades, documentation embedded
or othenvise, original copy, and other production materials. EDC
shall be responsible for delivering all Worics to the City of Carisbad
no later than fifteen (15) woricing days from the date of final
Agreement deliverables.
(b) Woric for Hire. EDC understands and agrees that any and all
materials and deliverables that are subject to copyright protection
that are developed in connecrtion with the periformance of this
Agreement (Worics) shall constitute a woric for hire as that tenn is
defined in the Copyright Act of 1976 (Act), as amended. As a
result, all right, title and interest in and to all such Worics shall
belong exclusively, jointly and equally to the City of Carisbad and
North County Cities, including without limitation all copyrights and
other intellectual property rights therein. If for any reason a Wortc is
not deemed to be a woric for hire, EDC hereby grants, transfers,
sells and assigns, free of charge, exclusively to the City of Carisbad
and North County Cities, all title, rights and interest in and to said
Woric, including all copyrights and other intellectual property rights.
EDC further agrees to execute and deliver to the City of Carisbad
and all North County Cities a confimnatory grant and assignment of
all rights in and to Worics and to execute any other proper
document the City of Carisbad and North County Cities deems
necessary to ensure the complete and effective transfer of all rights
in Worics to the City of Carisbad. EDC shall register all
copyrightable Worics (including Logo(s) devefoped) with the United
States Copyright Office. The Certificate of Registration shall vest
equally in the names of all North County Cities.
INDEMNIFICATION AND INSURANCE
(a) During all phases of this Agreement, EDC agrees to defend,
indemnify and save hannless City of Carisbad, each North County
City, and each of their officials, employees (collectively,
"Indemnitees") from and against any and all claims, demands,
losses, defense costs (including attorneys' fees), or liability of any
kind or nature which the Indemnitees may sustain or incur or which
may be imposed upon them for injury to or death of persons, or
damage to property as a result of, arising out of, or in any manner
connected with EDC's pert'omnance of this Agreement, excepting
only claims resulting from the sole negligence, gross negligence, or
willful misconduct of City of Carisbad or a North County City.
(b) Without limiting, EDC's indemnification, it is agreed that EDC shall
maintain in force at all times during the performance of this
^1
Agreement the following policy or policies of insurance covering its
operations:
(i) Comprehensive General Liability, including contractual
liability, business automobile liability, and products and
completed operations, all of which shall include coverage for
both bodily injury and property damage, with a combined
single limit of one million dollars ($1,000,000).
(ii) Woricers' Compensation coverage at statutory limits.
(iii) Professional Liability in the amount of one million dollars
($1,000,000).
(c) EDC's liability insurance policy shall contain the following clauses:
(i) "City of Carisbad, City of Escondido, City of Oceanside, City
of San Marcos, and City of Vista are named as an additional
insureds as respects the operations of the named insured
perfonned under contract with the City of Carisbad".
(ii) "It is agreed that any insurance maintained by the City of
Carlsbad (or any North County City) shall apply in excess of,
and not contribute with insurance provided by this policy".
All insurance policies required by this Section shall contain the
following clause:
"This insurance shall not be canceled, limited or non-renewed until
after thirty days written notice has been given to the City of
Carisbad".
(d) Certificates of insurance evidencing the coverage's required by the
clauses set forth above shall be filed with the City of Carisbad prior
to the effective date of this Agreement. This is a condition
precedent to the fonnation of any obligation by the City of Carisbad
to compensate EDC under this Agreement.
8. CONFLICT OF INTEREST REQUIREMENT
EDC agrees that it shall comply with and be bound by all laws and
regulations deriving from the relationship of EDC to the City of Carisbad,
and in particular with the Conflict of Interest laws, being Chapter 7 of Title
9 of the Califomia Government Code, othenwise known as the Political
Refonn Act. As a condition precedent to the fomnation of this Agreement,
EDC warrants and covenants that it is adequately informed regarding the
obligations and duties imposed by the Political Refonn Act and that to the
6
best of EDC's knowledge and belief, there exists no conflict of interest
(within the meaning of the Political Refonn Act) that would disqualify EDC
from participation in influencing any decisions arising out of the
performance of this Agreement. Prior to commencement of any woric in
the perfonnance of this Agreement, EDC shall comply with the Conflict of
Interest Code requirements of the City of Carisbad.
9. NOTICES
Any notice, which either party may desire to give to the other party, must
be in writing and may be given by personal delivery or by mailing the
same by registered or certified mail, return receipt requested, to the party
to whom the notice is directed at the address of such party set forth below
or such address as the parties may hereinafter designate by giving notice
in the manner provkJed for herein. Any notice given by mail will be
deemed given forty-eight (48) hours after such notice is deposited in the
United States mail, addressed as provkied, with postage fuliy prepaid.
To EDC: Lauree Sahba
Chief Operating Officer
San Diego Regional Economic
Development Corporation
530 B Street, 7* Floor
San Diego, CA
To City: Christina Vincent
Economic Development Manager
City of Carisbad
1635 Faraday Avenue
Carisbad, CA 92008
10. MISCELi-ANEOUS
(a) The temns of this Agreement are intended by the parties as a final
expression of their agreement with respect to such temns as are
included in this Agreennent and may not be contradicted by
evidence of any prior or contemporaneous agreement. This
Agreement speciflcally supersedes any prior written or oral
agreement between the parties.
(b) This Agreement may be executed in one or more counterparts,
each of which shall be deemed an original, but all of which together
shall constitute one and the same instrument.
(c) EDC shall comply with all laws, ordinances, regulations, and
policies of the federal, state, and local govemments applicable to
this Agreement. The iaws of the State of Califomia shall govem and
control the temns and conditions of this Agreement.
(d) The venue for any suit or proceeding conceming this Agreement,
the interpretation or application of any of its temns, or any related
disputes shall be in the County of San Diego, State of Califomia.
(e) No failure of either the City or EDC to insist upon the strict
performance by the other of any covenant, temn or condition of this
Agreement, nor any failure to exercise any right or remedy
consequent upon a breach of any covenant, temn, or condition of
this Agreement, shall constitute a waiver of any such breach or of
such covenant, term or condition. No waiver of any breach shall
affect or alter this Agreement, and each and every covenant,
condition, and temn hereof shall continue in full foroe and effect to
any existing or subsequent breach.
(f) EDC and any Subcontractor(s) employed by EDC shall be
independent contractors and not agents of City. Any provisions of
this Agreement that may appear to give City any right to direct EDC
concerning the details of perfomning the Scope of Woric services, or
to exercise any control over such performance, shall mean only that
EDC shall follow the direction of City conceming the end results of
the performance.
(g) The unenforceability, invalidity, or illegality of any provision of this
Agreement shall not render any other provision of this Agreement
unenforceable, invalid, or illegal.
IN WITNESS WHEREOF, the parties have executed this Agreement as of the
date first written above.
City of Carisbad, Califomia, a chartered San Diego Regional Economic
municipal corporation Development Corporation, a non-profit
from San Diego, CA
By:
^^^^-^teve Saricozy, City Manager
ATTEST:
Barbara Engleson, City Cleric
By:
APPROVED AS TO FORM:
Celia Brewer, City Attorney
RISK MANAGEMENT REVIEW:
Eft ^tA^^^o. Risk Manager
By:
76
EXHIBIT A
SCOPE OFWORK
The five North County cities of Carisbad, Escondido, Oceanskle, San Marcos and Vista
have requested input from the San Diego Regional Economic Development Corporation
(EDC) relative to the execution, coordination and implementatfon of the "North County
Economic Development Collaborative".
Looking to gain greater economies of scale and better leverage existing resources, the
North County collaborative would have access to the full resources of the 18 person
staff of the EDC. To oversee delivery of the program the five North County Cities would
be provided witii the leadership of EDC's Executive Management Team, including the
Presklent & CEO, Chief Operating Officer and Vice President of Economic
Developnnent. In addition, the five North County cities would have the full engagement
of the core economic development team of EDC to execute the program.
To further support coordination and implementation of the program, EDC will commit a
full-time employee and dedicated economic development professional to cany out the
day to day activities ofthe North County Economic Development Collaborative. EDC will
also provide two representatives from the North County Cities to sen/e on tiie EDC
Board.
To help facilitate ttiis woric, the dedicated economic deveiopment professional, EDC
Executive Management Team and EDC Economic Development Team will focus on
these functions:
1. Plan, Develop, Coordinate & Execute the North County 78 Conidor Economic
Development Strategy and Programs.
a. Coordinate the North County Cities economic development staff in the
deveiopment and execution of the region wide economic development
plan; known as an "Annual Program of Woric". Annual Program of Woric
will address issues of significant concem and opportunity to North County
businesses.
b. EDC will complete a regional assessment of North County's economic
drivers, needs of businesses, the region's talent retention and attraction
issues, global competKiveness priorities, base realignment and/or closure
concerns, and desired outcomes from each of the North County cities so
as to develop the Annual Program of Woric. The EDC will present its
Annual Program of Woric and past year's successes to each City Council
annually.
c. Quarteriy communication by a representative of the EDC Executive
Management Team witii the five North County Mayors and respective city
economic development staff.
d. Approximately three (3) months after the signing of the agreement, EDC
will present a proposed Annual Program of Woric for approval and
implementation.
10
QU)
e. After the approach for implementation is established, EDC will provide
report on their perfonnance related to the Annual Program of VVoric metrics
to the North County partners on a monthly basis and/or as requested.
EDC will make recommendations associated with implementation of the new
North County economic development brand, material development, target
audience selection and advertising placement.
a. The economic development brand prcxiuct created by Northstar
Destination Strategies will provide recommendations and tactics which
EDC will prioritize by short, medium, long temn actions and no action. EDC
will advise highest and best value to execute worthwhile recommendations
provided by the economic development brand's prcxiuct.
b. Any costs related to the creation of printed materials, websites and other
necessary materials recommended by Nortiistar Destination Strategies
will be outside of the scope of the contract and it is expected that eac;h city
will contiibute to costs in an equal share once reviewed and approved and
become an amendment to this agreement (reference Sectfon 2(b):
Additional Woric).
EDC will lead and assist in business retention and recmitment in the Nortii
County area.
a. EDC's full economic development team will woric to identify qualified
businesses for recruitment to the North County area in coordination with
the North County Cities.
b. The dedicated position will woric to maintain collaborative relationships
with loc^l trade associations, sub-regional economic development
agencies and municipal departments across San Diego County to gamer
sector-specific information and support.
c. EDC will target delivery of comprehensive services to retain companies In
the North County who may be threatening to leave the region, or expand
in the region. The dedicated position and EDC economic development
team will identify key corporate decision makers and steward delivery of
timely, comprehensive proposals to companies at risk of leaving the
region, relcx^ating or expanding locally. The EDC will organize "red teams"
with the North County Cities, industry associations, sub-regional economic
development organizations and other service providers to leverage
resources where necessary to retain, expand or attract the company.
d. EDC will provide monthly updates of companies threatening to leave,
looking to expand and / or looking to relocate into the region for elected
officials and community leaders to better understand the perspective and
decision making process of corporate interests.
e. EDC will provide a quarteriy economic snapshot electronically of the
region's strengths to elected officials, community leaders and media as
requested by the North County Cities.
11
EXHIBIT B
PAYMENT FOR SERVICES
EDC will invoice the City of Carisbad on a monthly basis for $9,583.33 per montfi for a
total of 24 months and a maximum total amount not to exceed $230,000.
Payments will be made within 30 days of receipt.
12
EXHIBITS
AMENDMENT NO. 1 TO AGREEMENT FOR NORTH COUNTY ECONOMIC DEVELOPMENT
COLLABORATIVE MODEL SERVICES
SAN DIEGO REGIONAL ECONOMIC DEVELOPMENT CORPORATION
This Amendment No. 1 Is entered into and effective as of the /^"^ day of
fieStoruOjrc^ , 2015, amending the agreement dated June 24, 2014
("Agreement") by and between the Qty of Carlsbad, a municipal corporation, ("City"), and San Diego
Regional Economic Development Corporation, a non-profit, ("Contractor") (collectively, "Parties") for
North County Economic Development Collaborative Model Sen/Ices for the cities of Carlsbad, Escondldo,
Oceanside, San Marcos, and Vlsta ("North County Cities").
RECrtALS
A. The Parties desire to alter the Agreement as provided for its Section 2(b), to add additional
services as set forth In Exhibit A attached hereto "Additional Services"; and
B. The Parties have negotiated and agreed to additional fees for the Additional Services, as set
forth In the attached Exhibit B, "Fees for Additional Sen/ices".
NOW THEREFORE, In consideration ofthese recitals and the mutual covenants contained herein,
City and Contractor agree as follows:
1. The above recitals are true and correct.
2. City will pay Contractor for all work associated with the Additional Sen/ices described in
Exhibit A to this Agreement in an amount not to exceed a total of sixty thousand dollars
($60,000), as further described in Exhibit B. Contractor will Invoice City for all Additional
Services and City will divide the total amount on a pro rata basis for each ofthe North County
Cities and Invoice each City for its share.
3. All other provisions of the Agreement will remain in full force and effect.
(Remainder of Page Intentionally Left Blank - Signature Page Follows)
2^^
4. The individuals executing this Amendment on behalf of San Diego Regional Economic
Development Corporation each represent and wanrant that they have the legal power, right
and actual authority to bind San Diego Regional Economic Development Corporation to the
terms and conditions ofthis Amendment.
City of Carlsbad, Califomia, a chartered
municipal corporation
yUgt/ City Manager
Kathryn B. Dodson
Date: cDl i ^ /3
ATTEST:
APPROVED AS TO FORM:
City Attorney
By: Date: ^-//^/^
San Dlego Regional Economic Deveiopment
Corporation, a non-profit from San Diego, CA
Date: / Bv: /C^
Sigi^ture
ntie
By; Date
Signature
ntle
3^
EXHISn^'A"
ADDmONAL SERVICES
Additional services: EDC wili create a website with full integration of social media and search engine
optimization (SEO), print materials including a brochure and power point template, as well as
videography for use on the website. In addition to these communication hard costs, EDC wiil produce
events that are Industry related for business participation and engagement, as well as additional public
relations tools to share the brand and success ofthe 78 Corridor.
51
EXHIBIT "B"
FEES FOR ADDHIONAL SERViCES
1. Website construction and design $30,000
2. Social media Integration $2,500
3. SEO $2,500
4. PPT template and letterhead creation $2,500
5. Brochure/handouts $5,000
6. Videography for web promotion $10,000
7. Program hard cost (roundtables, venues, etc.) $2,500
8. Communications and Public Relations $5,000
Totai $60,000
32
EXHIBITS
AMENDMENT NO. 2 TO AGREEMENT FOR NORTH COUNTY ECONOMIC DEVELOPMENT
COLLABOIRATIVE MODEL SERViCES
SAN DiEGO REGIONAL ECONOMIC DEVELOPMENT CORPORATION
lendment No. 2 is entered into and effective as of the day of
JAAAA XJ , 2015, amending the agreement dated June 24, 2014 (the
"AgreemenfJ/by^nd befd^en the City of Carisbad, a municipal corporation, fCity"), and San
Diego Regional Eponorhjg Development Corporation, ("Contractor") (collectively, the "Partjes")
for North K^yjA^ Economic Development Collaborative Model Services for the cities of
Carisbad, Escondido, Oceanside, San Marcos and Vista ("North County Cities').
RECITALS
A. On Febmary 18, 2015, the Parties executed Amendment No.l to the Agreement
for additional sen/ices including website, print materials, PowerPoint videography, events and
public relations tools for the 78 Corridor; and
B. The Parties desire to alter the Agreement's scope of woric to include year 2 woric
consisting of website services, videography, multi-market promotions, program hard costs,
economic research, collateral development and event sponsorships; and
C. The Parties have negotiated and agreed to a suppiemental scope of work and
fee schedule, which is attached to and incorporated by this reference as Exhibit "A", Scope of
Services and Fee.
NOW, THEREFORE, in consideration of these recitals and the mutual covenants
contained herein. City and Contractor agree as follows:
1. In addition to those sen/ices contained in the Agreement, as may have been
amended from time to time, Contractor will provide those sen/ices described in Exhibit "A".
2. City will pay Contractor for all woric associated with those sen/ices described in
Exhibit "A" on a time and materials basis not-to-exceed sixty-five thousand dollars ($65,000).
Contractor will provide City, on a monthly basis, copies of invoices sufficiently detailed to include
hours performed, hourly rates, and related activities and costs for approval by City.
3. Contractor will complete all woric described in Exhibit "A" by June 24,2016.
4. All other provisions of the Agreement, as may have Iseen amended from time to
time, wiil remain in full force and effect.
City Attomey Approved Version 1/30/13
3^
5. All requisite insurance policies to be maintained by Contractor pursuant to the
Agreement, as may have been amended from time to time, will include coverage for this
Amendment.
6. The individuals executing this Amendment and the instmments referenced in it
on behalf of Contractor each represent and warrant that they have the legal power, right and
actual authority to bind Contractor to the temis and conditions of this Amendment.
CONTRACTOR
By:
(sign here)
/*Ag.iC CAFPtegtT , pe^tQgMT f CEO
(print name/title)
CITY OF CARLSBAD, a municipal
corporation ofthe State of Califomia
CitTr^anager or Mi Mayor or Director
ATTEST:
By:
(sign here) BARBARA EflGQESON
(print name/title) J
If required by City, proper notarial acknowledgment of execution by Contractor must be
attactied. If a corooration. Agreement must be signed by one corporate officer from each of the
following two groups:
Group A
Chairman,
President, or
Vice-President
Group B
Secretary,
Assistant Secretary,
CFO or Assistant Treasurer
Othenwise, the corporation must attach a resolution certified by the secretary or assistant
secretary under corporate seal empowering the officer(s) signing to bind the corporation.
APPROVED AS TO FORM:
CELIA A. BREWER. City Attomey
BY:
Assistant City Attomey m»y
City Attorney Approved Version 1/30/13
3H
<^CORRIDOR
EXHIBIT "A"
SCOPE OF SERViCES AND FEE
lnnovate78
Year2(FY16)
Amendment 2
Other Services Proposal
Website Services 15,000
Phase 2 Development includes Increased functionality lilce blog functionality.
Press section, 78 corridor news section, industry profiles, fast facts, etc 8,750
Site maintenance and Incremental updates 6,000
Videography 10,000
Production of two company videos and one regional promotion
Multi-market Promotions 15,000
Events or promotions to taice place in other cities or on college campuses
to draw attention to the 78 Corridor. As an example, funding a promotion
on the campus ofMfT, directing students to lnnovate78.com
Program Hard Costs 2,500
Funding for costs associated with events or programs, such as catering,
printing collateral, signage, etc.
Economic Research Funding 10,000
Economic research on a targeted study of a 78 Corridor industry.
A proposed example was the impact of craft beer on the innovation economy
Collateral Development 2,500
Further promotional material and/or updates to hard creative or signage
to maintain a fresh and up-to-date materials
Event Sponsorships io.ooo
Sponsorships for particular regional or external events that will afford
the opportunity to promote the initiative with a broad and targeted audience
Total: $65,000
Carlsbad • Escondido • Oceanside • San Marcos • Vista