HomeMy WebLinkAbout2015-11-03; City Council; 22133; Update Economic Development, Collaborative Model 78 Corridor Innovate 78CITY OF CARLSBAD - AGENDA BILL 12
AB# 22,133 RECEIVE AN UPDATE ON ECONOMIC DEVELOPMENT
ACTIVITY, INCLUDING THE ECONOMIC DEVELOPMENT
COLLABORATIVE MODEL FOR THE 78 CORRIDOR
(INNOVATE 78)
DEPT.DIRECTOR ^
MTG. 11/3/2015
RECEIVE AN UPDATE ON ECONOMIC DEVELOPMENT
ACTIVITY, INCLUDING THE ECONOMIC DEVELOPMENT
COLLABORATIVE MODEL FOR THE 78 CORRIDOR
(INNOVATE 78)
CITY ATTY. 7^
DEPT. CED
RECEIVE AN UPDATE ON ECONOMIC DEVELOPMENT
ACTIVITY, INCLUDING THE ECONOMIC DEVELOPMENT
COLLABORATIVE MODEL FOR THE 78 CORRIDOR
(INNOVATE 78)
CITY MGR.
RECOMMENDED ACTION:
Receive an update on economic development activity, including the economic development collaborative
model for the 78 Corridor (Innovate 78), from the city's Economic Development Manager.
ITEM EXPLANATION;
The Economic Development Manager is charged with nurturing the city's strong and diverse economy,
and growing its position as an employment hub in San Diego County.
City Council Priority Projects related to economic development include:
• Implementing a business retention and expansion program;
• Developing a strategy focused on attracting the talent and innovators to help our businesses
compete in a global economy; and
• Working with other municipalities and economic development partners to optimize Carlsbad and
North County economic development efforts.
This report will provide an update on these Priority Projects, including reporting on the first full year of
implementing the economic development collaborative model for the 78 Corridor (Innovate 78). Finally,
the report will discuss next steps to achieve these Priority Projects.
FISCAL IMPACT:
No funding is being requested at this time.
ENVIRONMENTAL IMPACT:
Pursuant to Public Resources Code section 21065, this action does not constitute a "project" within the
meaning of CEQA in that it has no potential to cause either a direct physical change in the environment,
or a reasonably foreseeable indirect physical change in the environment, and therefore does not require
environmental review.
DEPARTMENT CONTACT: Christina Vincent 760-602-2712 christina.vincent@carlsbadca.KOV
FOR CITY CLERKS USE ONLY.
COUNCIL ACTION: APPROVED • CONTINUED TO DATE SPECIFIC •
DENIED • CONTINUEDTO DATE UNKNOWN •
WITHDRAWN • RETURNED TO STAFF •
•
AMENDED • COUNCIL RECEIVED THE
REPORT/PRESENTATION
OTHER-SEE MINUTES
•
•
Economic Development Update
Christina Vincent
November 3, 2015
Economic Development Goals
•Retain & expand businesses
•Talent attraction campaign
•Leverage partnerships & regional resources
Retain & Expand Business
•ViaSat
•Nordson Asymtek
•Carlsbad Technology
•Chuao Chocolatier
•LEGOLAND (new ride)
•Trump Card
•SpyOptic
•Gunnar Optik
•Surgery One
•CRB
•Pizza Port
•Sigma Aldrich
Retain & Expand Business
•Zoot
•Palomar Display
•GenMark Diagnostics
•Advanced Biologics
•Hoehn Dealership
•MaxLinear
•Vinmetrica
•Prager Bros
•Titleist
New Business
•GoPro
•Palomar Brewing Co.
•Calif. Fruit Wine Co.
•Proficio
•Sea Spine
•Amazon Fresh
•Residence Inn
•Incubate
•Surf Air
•Big 5
•Disney
•Under Armour
Office
vacancy
rate
16.8%
Indust.
vacancy
rate
↓ 10.8%
Retail
vacancy
rate
3.4%
Unemployment
rate
↓ 4.2%
Labor
force
↑ 1%
Average
hotel
occ. rate
70%
Region
employ.
growth
↑ 3%
Resident
Employment
↑ 2%
TOT
revenue
↑ 10.8%
Talent Attraction -Life In Action®
•Registered trademark
•Social Media and website
•Media tour –September
•1500 brochures distributed
•Seven active sponsoring events
Media Tour
•Xconomy
•Huffington Post
•LA Times
•Qmed
•Transworld
•Voice of San Diego
•Intellectual Capital
Leveraging Partnerships
•Carlsbad Chamber
•San Diego Regional EDC
–Quarterly Mtgs.
•NAIOP
•Real estate breakfast
•Manufacturing Day
•LEAD San Diego
•CSU San Marcos
•MiraCosta College
•Go-Biz
•Carlsbad Tourism BID
•CONNECT
•CA Forward
•SDBJ
•SD Workforce Partnership
•AMP SoCal
•IEDC
•CALED
•78 Corridor
MiraCosta Technology Career Institute
Since opening in Spring 2015:
•435 enrollments
•389 Certificates awarded
•204 individuals served
•12 courses offered
Startup Showcase
Bio, Tech and Beyond
•Nine companies
•Three minute pitch
•80 attendees
•Several media partners
Questions?
City Council Update
Fall 2015
Innovate78 is the collaborative outcome of five cities coming together with a
shared vision to boost economic prosperity along the 78 Corridor. From tech
startups to life sciences and communications, North County is the place
where innovation and lifestyle collide. Here, in the five forward-thinking
communities that comprise the 78 Corridor, creative leaders are gathering to
continue this momentum of innovation and success.
Together, we represent Innovate78, a hub of innovation that is
driving talent and creative capital to the 78 Corridor.
TALENT INNOVATION OPPORTUNITY
++
POPULATIONS WILL INCREASE
COMPANIES WILL GROW
COMMUNITIES WILL NEED TO ADAPT
Along the 78 Corridor, innovation is the mantra, the call to action,
the way of life. It is the heartbeat of the businesses which locate
here.
The 78 Corridor is a magnet for talent, attracting highly educated
professionals interested in an environment that’s intellectually
stimulating, economically vibrant and stunningly beautiful.
The 78 Corridor’s geographic diversity allows people to choose a
lifestyle –vibrant ocean communities with walkable
neighborhoods, suburban communities with distinct personalities
and small town centers, even wide-open spaces with rural charm.
It is an area that balances changing the world with the enjoyment
of life. Here, professionals do not have to sacrifice income for
lifestyle.
WHAT WE’VE DONE
BRANDING
INNOVATE78.COM
SOCIAL MEDIA
HARD COLLATERAL
ONE VOICE
VIDEO CONTENT
Animations unable to run in pdf
ECONOMIC
DEVELOPMENT
KEY INDUSTRY ROUNDTABLES
DIRECT COMPANY SUPPORT
RFI RESPONSE PACKET
COMMON TOOLS
PARTNER ENGAGEMENT
WHAT’S NEXT
BRANDING
REFRESH INNOVATE78.COM
GROW SOCIAL MEDIA
NEW VIDEO CONTENT
OUT OF MARKET PROMOTION
ECONOMIC
DEVELOPMENT
INDUSTRY DEEP DIVE
78 CORRIDOR
ECONOMIC DASHBOARD
FURTHER PARTNER
ENGAGEMENT
UNIVERSITY/INDUSTRY
ALIGNMENT
QUESTIONS