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Home My WebLink About2015-12-08; City Council; 22161; Receive Report Results 2015 Resident Public Opinion Survey(City of Carlsbad Resident Survey Report 2015 [bw] RESEARCH PARTNERSHIP Part I: Process & Methodology Methodology Overview Project Methodology Overview Method:Telephone survey (mobile and land line) Universe:83,942 Carlsbad residents 18 years and older Number of Respondents:1,003 completes Average Length:19 minutes Field Dates:October 12 –October 25, 2015 Margin of Error:+/-3.08% at the 95% level of confidence Research Objectives o Measure resident satisfaction with City’s overall provision of services o Examine resident agreement with implementation of Carlsbad’s Core Values o Assess importance of and satisfaction with specific services o Determine residents’ perceptions of quality of life o Evaluate resident confidence in government decisions and spending o Measure usage and experience with Carlsbad Village Part II: Survey Results Pre-Recession to Post-Recession I Carlsbad resident’s satisfaction with overall City Services has remained high from 2007 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2007 2008 2009 2010 2011 2012 2013 2014 2015 Resident Satisfaction with Overall City Services, 2007-2015 Total Satisfied Very Satisfied Pre-Recession to Post-Recession II Carlsbad resident’s perceived quality of life has remained high from 2008. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 2008 2009 2010 2011 2012 2013 2014 2015 Resident Quality of Life, 2008-2015 Excellent Excellent + Good Pre-Recession to Post-Recession III Carlsbad perceptions of nighttime safety have improved from 2009 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% 2009 2010 2011 2012 2013 2014 2015 Resident Nighttime Safety, 2009-2015 Nighttime Total Safe Nighttime Very Safe Community Vision and Core Values 28.2% 31.8% 38.8% 38.2% 38.8% 39.1% 50.6% 51.1% 56.0% 62.7% 66.2% 40.4% 38.5% 36.6% 37.4% 39.1% 39.2% 33.5% 38.0% 33.6% 27.9% 27.6% 18.4% 6.6% 13.9% 6.0% 12.3% 9.1% 8.4% 5.2% 5.7% 8.9% 11.2% 7.0% 11.5% 7.2% 7.5% 5.1% 11.9% 6.8% 0%20%40%60%80%100% Carlsbad celebrates the city's cultural heritage Carlsbad protects and enhances open space Carlsbad is improving bicycle and pedestrian access Carlsbad is improving access to walking and biking trails Carlsbad has a small town, connected feel Carlsbad supports environmental sustainability Carlsbad supports a strong local economy Carlsbad promotes arts and culture Carlsbad supports continuing education with libraries Carlsbad maintains its beach character Carlsbad promotes active lifestyles Strongly Agree Somewhat Agree Neither Agree nor Disagree Somewhat Disagree Strongly Disagree Importance of Services 39.5% 35.7% 44.0% 47.9% 47.6% 59.8% 58.9% 56.6% 72.0% 80.5% 75.0% 88.5% 45.9% 52.7% 47.9% 44.4% 45.3% 34.8% 36.5% 39.3% 24.4% 17.5% 23.5% 11.1% 13.4% 11.4% 7.5% 6.5% 6.2% 4.1% 4.3% 3.5% 0%20%40%60%80%100% Be able to get around by bicycle Arts and cultural programs Provide trails & paths Provide recreation programs Provide parks at a convenient location Healthy business climate Provide library services Provide high quality parks Manage traffic congestion Provide local police Repair and maintain local streets Fire protection and EMS Extremely important Important Not too important DK/NA Satisfaction with Services 25.7% 33.2% 40.5% 43.7% 43.8% 45.1% 53.7% 47.5% 57.0% 66.1% 64.4% 76.5% 44.5% 42.9% 41.6% 39.9% 41.1% 41.0% 34.5% 41.0% 34.4% 25.7% 27.5% 18.1% 5.2% 13.4% 4.6% 10.5% 9.0% 9.6% 6.3% 6.9% 5.3% 4.4% 16.1% 7.0% 8.7% 4.6% 4.6% 3.9% 0%20%40%60%80%100% Manage traffic congestion Be able to get around by bicycle Repairing & maintaining local streets & roads (n=995) Arts and cultural programs Healthy business climate Provide recreation programs Provide parks at a convenient location Provide trails & paths Provide high quality parks Provide local police Provide library services Fire protection and EMS Very Satisfied Somewhat Satisfied Neither Satisfied Nor Dissatisfied Somewhat Dissatisfied Very Dissatisfied Satisfaction-Importance Matrix (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) (11) (12) 85% 87% 89% 91% 93% 95% 97% 99% 65%70%75%80%85%90%95%100%ImportanceSatisfaction (1) Repair and maintain local streets and roads (2) Manage traffic congestion on city streets (3) Support a healthy business climate in Carlsbad (4) Provide parks that offer what you want at a convenient location (5) Provide high quality parks that offer the appropriate amenities and facilities (6) Provide arts and cultural programs for residents and visitors (7) Provide library services (8) Provide recreation programs (9) Provide trails and paths for hiking and running (10) Provide local police and law enforcement services (11) Provide local fire protection and emergency medical services (12) Provide safe and convenient ways to get around by bicycle Confidence in City Government 81% Eight in 10 residents are confident in local government Confidence in City Government 22.4%17.4%22.5%24.9% 34.3%29.2% 55.2%66.1%57.7%55.5% 51.0% 51.4% 12.0% 10.3%10.8%9.5%7.7% 8.4% 4.9%3.7%5.4%6.7%4.8%3.9% 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 2015 Very confident Somewhat confident Somewhat unconfident Very unconfident DK/NA Government Spending 37.2% 41.7% 9.3% 6.2% 3.7% 2.0% Strongly agree Somewhat agree Neither agree nor disagree Somewhat disagree Strongly disagree DK/NA City-Resident Communication 51.2%54.5%49.2%56.5% 48.0% 41.4%36.9%40.6% 34.1% 40.3% 5.6%6.4%7.4%7.7%9.1% 0% 20% 40% 60% 80% 100% 2011 2012 2013 2014 2015 Very satisfied Somewhat satisfied Somewhat dissatisfied Very dissatisfied Overall Quality of Life 97% Nearly all Carlsbad adult residents rate their quality of life positively Quality of Life Direction Ratio of residents who believe quality of life is improving to those who feel it is getting worse is about 1.5 to 1. Number One to Improve Quality of Life 18% of residents cited prevention of building and growth would most improve their quality of life. 2.4% 2.7% 3.1% 3.7% 4.2% 5.5% 7.3% 12.2% 17.8% 0%15%30% Increase/ improve police services Lower cost of living (affordable housing, taxes, water) Increase recreation opportunities Support local businesses, jobs, development Improve the quality of the roads and other infrastructure Preserve more open space (incl. trails, paths, park space) Nothing needs improvement, continue current work Fix the traffic problems Stop building/ stop growth Sense of Community 74% Three in four Carlsbad residents feel a strong sense of community. Sense of Community 38.4% 35.7% 17.4% 2.9% 4.0% 1.6% Very strong Somewhat strong Somewhat weak Very weak None at all DK/NA Daytime Safety in Carlsbad 98% Almost all Carlsbad residents feel safe walking alone in their neighborhood during the day Daytime Safety in Carlsbad 86.8%86.2%89.4%87.5%90.6%87.4% 10.9%12.4%9.3%10.9%8.3%10.4% 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 2015 Very safe Somewhat safe Somewhat unsafe Very unsafe DK/NA Nighttime Safety in Carlsbad 91% Just over nine in ten residents feel safe walking alone in their neighborhood after dark Nighttime Safety in Carlsbad 51.1%54.2%56.3%54.3% 62.6%60.7% 35.6%35.8%33.7%35.9% 30.7%30.4% 6.7%4.9%5.1%5.2%3.7%4.1% 0% 20% 40% 60% 80% 100% 2010 2011 2012 2013 2014 2015 Very safe Somewhat safe Somewhat unsafe Very unsafe DK/NA Carlsbad Village, Frequency of Visit 0.1% 56.4% 34.4% 1.9% 7.3% 0%20%40%60%80%100% Don't know/ refused Regularly, at least once a week Sometimes, once or a few times a month Seldom, less than once a month on average Never Carlsbad Village, Ratings 88% Just under nine in ten rate downtown Carlsbad positively Carlsbad Village, Ratings Total Positive 2011 = 90% 2012 = 90% 2013 = 91% 2014 = 86% 2015 = 88% 43.1%45.3%49.6% 41.0%47.5% 47.0%44.8%41.4% 44.9% 40.4% 8.2%8.7%7.3%10.5%9.4% 0% 20% 40% 60% 80% 100% 2011 2012 2013 2014 2015 Excellent Good Fair Poor Very poor DK/NA Part III: What We Learned What We Learned Key Indicators remain high and relatively stable in changing environments o Measures of quality of life and satisfaction with the City’s overall provision of services have all remained over 90 percent in changing economic and social conditions o Last year City staff indicated their expectations that concerns about development could impact overall metrics Open space ratings are down; concern about building and growth are up o The number of residents who agree Carlsbad protects open space has declined by 11 percentage points since 2013 o The decrease coincides with a seven point increase in the number of residents who select the prevention of building and growth as their number one quality of life improvement Generally resident’s placed higher levels of satisfaction on those specific services they also placed a higher level of importance upon o This was largely true of all the specific services examined except for issues related to traffic and roads. (City of Carlsbad Resident Survey Report 2015 [bw] RESEARCH PARTNERSHIP