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Home My WebLink About2016-02-09; City Council; 22217; Approve Recommended Naming Opportunities for Improved Spaces at the Carlsbad City Library (1775 Dove Lane)Page 2 One intent of Council Policy 48 is to "Create, maintain, and make available a list by department of parks, designated municipal facilities and amenities within those facilities eligible for City Council's consideration of naming. The purpose of this action is to establish a list of naming opportunities for use in seeking community contributions. All naming opportunities require individual City Council approval and establishment of ah agreement with a donor. Upon receipt of a specific donation offer, the department will again seek Library Board of Trustees support and City Council approval before an agreement is executed for that naming. FISCAL IMPACT: All monetary donations received as a result of community contributions associated with naming opportunities will be directed to the city's general fund to help offset construction costs related to CIP Project No. 4030. ENVIRONMENTAL IMPACT: Pursuant to Public Resources Code section 21065, this action does not constitute a "project" within the' meaning of CEQA in that it has no potential to cause either a direct physical change in the environment, or a reasonably foreseeable indirect physical change in the environment, and therefore does not require environmental review. EXHIBITS: 1. Resolution No. 2016-032 to approve recommended naming opportunities for improved spaces at the Dove Library. 2. Recommended Naming Opportunities-Giving Design Group, Inc. 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 EXHIBIT 1 RESOLUTION NO. 2016-032 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA, APPROVING NAMING OPPORTUNITIES RECOMMENDED FOR THE IMPROVED SPACES AT THE CARLSBAD CITY LIBRARY, 1775 DOVE LANE ("DOVE LIBRARY"). WHEREAS, the City Council of the City of Carlsbad approved additional improvements to the Dove Library, with the understanding that naming opportunities for the improved spaces would be pursued as a cost recovery strategy; and WHEREAS, City Council Policy 48 specifies that naming opportunities and associated gift levels be established prior to soliciting gifts and offering naming opportunities to prospective donors; and WHEREAS, recommended naming opportunities and gift levels have been developed and presented to the Library Board of Trustees which recommends City Council approval, and reviewed by the Carlsbad Library & Arts Foundation which has as its mission to seek, cultivate and provide financial support for library and arts facilities and programs; and WHEREAS, all naming opportunities require individual City Council approval and establishment of an agreement with a donor before an agreement is executed for that naming; NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California as follows: 1. That the above recitations are true and correct. 2. The City Council of the City of Carlsbad, California, approves the naming opportunities recommended for the improved spaces at the Dove Library as set forth in Attachment A, Carlsbad City Library/Proposed Naming Opportunities, and incorporated herein by this reference. Ill 1 2 PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of Carlsbad on the gth day of February 2016, by the following vote to wit: 4 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 AYES: Council Members Wood, Schumacher, Blackburn, Packard. NOES: None. ABSTAIN: None. ABSENT: Mayor Matt Hall ATTEST: (SEAL) Carlsbad City Library 1 Proposed Naming Opportunities Total Value of Dove Library Standing Standing Naming Naming Inventory Inventory Family & Corporate Legacy Gifts 1 Grande Courtyard & Entrance $1,000,000 $1,000,000 2 The Great Hall $1,000,000 $1,000,000 3 Children's Library $l,OOOX)00 $1,000;000 Prominent First Level & Outdoor Spaces 4 Community Living Room $400,000 $400,000 5 Large Study Room $60,000 $60,000 6 Small Study Room $40,000 $40,000 7 Marketplace $20,000 $20,000 8 Conversational Groupings {2 avail.) $15,000 eo $30,000 9 Community Patio & Hearth (West Patio) $350,000 $350,000 10 Reading Wall/Hearth $100,000 $100,000 11 Fireplace $100,000 $100,000 12 Schulman Auditorium Stage $150,000 $150,000 13 Children's Storytime Circle $100,000 I $100,000 14 Memorial Tree-Scope $15,000 $15,000 Prominent Second Level Spaces 15 Teen Space $250,000 $250,000 16 Teen Team Rooms (2 available) $15,000 eo $30,000 17 Teen Tech Grouping $15,000 $15,000 18 Teen Den $8,000 $8,000 19 Study Alcoves (2 available) $5,000 eo $10,000 20 Tech Lab $100,000 $100,000 21 Large Group Study Room $30,000 $30,000 22 General Access Computer Grouping $15,000 $15,000 $4,823,000 A1TACHMENT A EXHIBIT 2 GIVING DESIGN Forging Building tf!!/A~1!t. Dove Library Naming Opportunities Market Valuation Report November 2015 This work was commissioned to meet the requirements of the City of Carlsbad's Naming Rights Policy. The results will provide the Carlsbad Library & Arts Foundation with a framework for major gift cultivation and solicitation. The opportunities presented are tied primarily to major spaces, rooms and features. With the exception of a few strategic "furniture groupings," this focus intentionally excludes the naming of individual furniture/fixture items. While a revaluation of past opportunities was beyond the scope of this commissioned work, the review of the past naming opportunities revealed four {4) spaces that Giving Design believes should be reconsidered as part of this effort. Those areas include: Children's Library, Great Hall, Children's Storytime Circle and Auditorium Stage. Suggested Naming Opportunities are based on a thorough review of: 0 All Architect and Library Provided Renovation Program Planning Documents and Drawings ~~ National Chart of Standards for a $6,400,000 capital campaign {attachment A) Cost per Square Analysis-Insured Value and Improved Value (J Recent Local and Regional Campaign Naming Opportunitiesl Similar Library Campaign Naming Opportunities Across the Country2 Past Carlsbad City Library Naming Opportunities Three assumptions were also considered: The naming opportunities are permanent i.e. for the life of the building; t; The foundation will encourage and allow multi-year pledges to secure the level of funding sought for the opportunities; and The naming opportunities will persist as a major gift opportunity beyond the life of any organized campaign around the Dove renovations. 1 Reviewed naming opportunities for the following projects: tJ San Diego Central Library UC San Diego Geisel Library Revitalization Initiative tJ San Diego Parks and Recreation Campaign Ronald McDonald House Charities of San Diego 0 Helen Woodward Animal Center (Rancho Santa Fe) 0 St. Elizabeth Seton Catholic Church (Carlsbad) Army & Navy Academy Duffield Sports Center (Carlsbad) 2 Similar library campaigns: t; Gwinnett County Public Library (Suburban Atlanta) tJ St. Louis County Library 0 Hyrum Library & Museum (Utah) (} Fargo Public Library Attachment A National Chart of Standards $6.4 Million Capital Campaign Larger Lead Gift Results Campaign Number of Number of Investment Gifts Prospects Total Giving Level Required Required At This Level $1,280,000 4 $1,280,000 $640,000 1 4 $640,000 $320,000 2 8 $640,000 $160,000 3 9 $480,000 $96,000 5 15 $480,000 $64,000 10 30 $640,000 $32,000 15 45 $480,000 $16,000 20 40 $320,000 $8,000 40 80 $320,000 Small Gifts Many Many $1,120,000 Totals $6,400,000 Smaller Lead Gift Results Campaign Number of Number of Investment Gifts Prospects Total Giving Level Required Required At This Level $640,000 1 4 $640,000 $320,000 2 8 $640,000 $160,000 3 12 $480,000 $96,000 6 18 $576,000 $64,000 12 36 $768,000 $32,000 25 75 $800,000 $16,000 50 150 $800,000 $8,000 75 150 $600,000 $4,800 100 200 $480,000 Small Gifts Many Many $616,000 Total $6,400,000 Carlsbad City Library I Proposed Naming Opportunities Total Value of Dove Library Standing Standing Naming Naming Inventory Inventory Family & Corporate Legacy Gifts 1 Grande Courtyard & Entrance $1,000,000 $1,000,000 2 The Great Hall $1,000,000 $1,000,000 3 Children's Library $1,000,000 $1,000,000 Prominent First Level & Outdoor Spaces 4 Community Living Room $400,000 $400,000 5 Large Study Room $60,000 $60,000 6 Small Study Room $40,000 $40,000 7 Marketplace $20,000 $20,000 8 Conversational Groupings (2 avail.) $15,000 eo $30,000 9 Community Patio & Hearth (West Patio) $350,000 $350,000 10 Reading Wall/Hearth $100,000 $100,000 11 Fireplace $100,000 $100,000 12 Schulman Auditorium Stage $150,000 $150,000 13 Children's Storytime Circle $100,000 $100,000 14 Memorial Tree-Scope $15,000 $15,000 Prominent Second Level Spaces 15 Teen Space $250,000 $250,000 16 Teen Team Rooms (2 available) $15,000 eo $30,000 17 Teen Tech Grouping $15,000 $15,000 18 Teen Den $8,000 $8,000 19 Study Alcoves (2 available} $5,000 eo $10,000 20 Tech Lab $100,000 $100,000 21 Large Group Study Room $30,000 $30,000 22 General Access Computer Grouping $15,000 $15,000 $4,823,000 lJ ' / " 1$' ---' ~ :(~~ c::J J d I ,~· ""') 0 Q)D C) S o tJ) E o ::l ·-Oo ....... ·--go < c o ns ED ::l .c: CJ tJ) oe:s (9 z ~ w I C1) a: g, ....J , LL, f-l Cl)l a:• Li:: I ' a..· u_( ot w~ (9· a:! <( • ....J! z: WI Heather Pizzuto Feb. 9, 2016 Naming Opportunities Dove Library Improvements Background •Dove Library improvements approved Aug. 2014 •Cost recovery strategy: naming opportunities •Existing naming opportunities −Original Dove Library opening −Library Learning Center capital campaign Background •City Council Policy 48: Establish gift levels for naming opportunities prior to soliciting gifts •Factors for consideration: −Duration of naming −Market value assessment −Cost of facilities or amenities offered Background •Giving Design Group, Inc. retained to conduct market valuation −Library Board review: Nov. 18 and Dec. 16 −Carlsbad Library & Arts Foundation review −Library Board recommended City Council approval Dove Library Naming Opportunities An introduction •Major & Planned Gifts •Capital Campaigns •Donor Cultivation & Solicitation •Donor Celebration & Stewardship •Foundation Development (programming & architectural) (i.e., life of the building) First Floor & Outdoor • • • ~ ..... ·---· D.1-5 ---1---1- 1 I D 0 0 0 0 0 0 0 0 0 0 0 0 0 :p -FIRST FLOOR SHELVING & FURNITURE 'LAN1/16"=1'-0" I I I I I I I I cu l -i'I--Ll.ii= . i ..-'-..,..,-,......- 1I - I --_ _!1€-E_:-E '1,E_E_!:1 /I IMATCHrE .SEE SHEET A .1· 1 I 1 I I I I I i:t:::==---1-, I I I I . .R- R-R· TR·D R· <";V <"; I JJ4 I=n·2=I=n -2=I=n -2=I=TT·2=I Children's Storytime Circle ·=T-A -H'I1--?--------------------------- ------ G) l sARO • REFERENCE IMAGE 9 C)FIREPLACE•REFERENCEIMAGE Memorial Tree-Scape Community Patio & Hearthcp G R O U P AR CH I H C TURf R. f SE A R. C H -+ Pl A.N N I N G , INC 11l t1N0£N .\VENUESOS>.N F"a>.NCISCOCA'J4oaoUSA 65 0 67 1070 9 CARLSBAD DOVE LIBRARY FIREPLACE+ COURTYARD RENOVATIONS 1'1JS DOVE.LNfECARLSBAtl,CA.92011 REFERENCE IMAGES A0.1 12 -) Schulman Auditorium Stage 0. . 1. ll£od Q AAEF AAEF Next Steps •List of approved naming opportunities available •Any proposed naming opportunities require: −Library Board recommendation −City Council approval −Agreement with donor Recommended Action Adopt resolution 2016-032 approving recommended naming opportunities for improved spaces at Dove Library Questions?