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HomeMy WebLinkAbout2017-02-14; City Council; ; Receive an Update on Economic Development Activity Including the Innovate 78 InitiativeCA Review PC aot c144%CITY COUNCIL g t Staff Report%rot" Meeting Date:February 14, 2017 To:Mayor and City Council From:Kevin Crawford, City Manage.i Staff Contact:Christie Marcella, Economic Development Manager christie.marcella@carlsbadca.gov or 760-602-2732 Subject:Receive an Update on Economic Development Activity Including the Innovate 78 Initiative. Recommended Action Receive a presentation on economic development activity, including the economic development initiative for the 78 Corridor (Innovate 78). Executive Summary The Economic Development Division focuses on strengthening the city's strong and diverse economy, advancing its position as an employment hub in San Diego County and the Southern California region. This presentation will provide an update by staff on the program and an update by San Diego Regional Economic Development Corporation staff on the 78 Corridor collaboration. Discussion The Economic Development Program for the city focuses on contributing to the city's economic prosperity by encouraging a thriving business community.The pillars of the program include: •Supporting business retention,attraction and expansion activities,using the Life in ActionTM talent attraction brand; •Assisting the development of community assets, private and public, that will strengthen the city's value proposition for potential businesses to locate in Carlsbad; •Leveraging local and regional partnerships to amplify Carlsbad and North County San Diego economic development efforts. San Diego Regional Economic Development Corporation staff will report on the Innovate 78 initiative.This collaboration was undertaken by the cities of Oceanside,Carlsbad, Vista,San Marcos and Escondido as a comprehensive economic development strategy, recognizing that the North County San Diego region can better position itself to attract talent,investment and companies. Fiscal Analysis No funding is being requested at this time. Next Steps The program will continue to provide regular updates to council on economic development activities.Staff will be bringing forward an update on the city's Life Sciences incubator, Bio, Tech and Beyond in March. Environmental Evaluation (CEQA1 Pursuant to Public Resources Code section 21065, this action does not constitute a "project" within the meaning of CEQA in that it has no potential to cause either a direct physical change in the environment, or a reasonably foreseeable indirect physical change in the environment, and therefore does not require environmental review. Public Notification None required. Exhibits N/A Christie Marcella February 14, 2017 Economic Development Update Economic Development Goals •Business expansion, attraction and retention •Talent attraction •Leverage partnerships and regional resources Economic Development Services •Current program since 2011 •Resource for businesses to start, stay and grow •Lead initiatives to encourage business and talent diversity Media Village & Barrio •Support council goal strategies •Hire Village Manager •Carlsbad Village Association Successes –Increased social media following –Over a dozen new events –Merchant communication and strengthening 2017 Workplan •Biennial Business Survey •Strengthen and deepen Life in Action® brand •Support educational & entrepreneurial partnerships •Business specific outreach on strategic efforts •Continue Innovate 78 collaboration CITY COUNCIL UPDATE J U N E -D EC E MB ER -2016 Economic Development: corporate support Branding: media placements, social platforms Engagement: Public/private sector connectivity Talent retention and attraction WHAT WE DO ECONOMIC DEVELOPMENT Alongside city leadership, EDC works to retain, attract and expand companies along the 78 Corridor. Support services include requests for information, site selection, public-private connections, media and more. Recent examples include: •Project Spine: 500+ jobs •Project Membrane: 30 jobs •Project Water Tech: 25 jobs •VAVi: 3 jobs •Briteworks Brewing:10 jobs Project genesis: VAVi CEO Steve Stoloff approached EDC/Innovate78 for support in growing a North County presence CASE STUDY Initial Outreach Aug ‘16 Goal Establishment Dec ‘16 Meeting with cities Nov ‘16 Follow up conversations Q1 2017 VAVi begins North County operations Q3 2017 BRANDING •52.7M total impressions •24.8% increase in Twitter followers •9.9K website visits •10 media placements INITIATIVES •Link2Tech @ CSU San Marcos, Sept. 15 •San Francisco Best Practices Trip, Aug. 17 •San Diego MFG Day, Oct. 7 •78 Corridor Leadership Reception, Nov. 30 •Link2BlueTech @ MiraCosta, Nov. 15 •Silicon Valley Talent Recruitment Mission, Feb. 1 •Smart Cities Roundtable –Tech Infrastructure, Mar. 1 SMART CITIES 2017In 2017, Innovate78 will host a series of roundtables bringing together North County cities, businesses and educational institutions to develop a ‘Smart Cities’ agenda along the 78 Corridor. Roundtable themes: •Tech infrastructure •Transit/transportation •Economic development •Resiliency Key dates: •February 21 –Steering Committee Convening •March 1 –Press Conference & First Roundtable at Palomar College Matt Sanford Director, Economic Development San Diego Regional EDC ms@sandiegobusiness.org | 619.615.2962 QUESTIONS? Shea Benton Manager, Economic Development San Diego Regional EDC spb@sandiegobusiness.org | 619.615.2968