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Home My WebLink About2017-05-16; City Council; ; 2017 Update on recent activity on the Arts and Culture Plan ProcessCITY COUNC I L Staff Report Meeting Date: To: From: Staff Contact: May 16, 2017 Mayor and City Council Kevin Crawford, City Manager Richard Schultz, Cultural Arts Manager richard.schultz@carlsbadca.gov or 760-602-2086 CA Review ~ Subject: 2017 Update on Recent Activity with the Arts & Culture Plan Process Recommended Action Discuss and provide comment to inform continuing staff efforts on the Arts & Culture Plan. Executive Summary In cooperation with consultant Lynn Osgood of GO collaborative, the Cultural Arts staff has coordinated the discovery phase of the Arts & Culture Plan in March and April, 2017. Through individual stakeholder interviews and targeted focus groups, this phase provided insights into the perspectives on arts and culture in Carlsbad from a cross-section of the community. Based on this ongoing dialogue, distinctive themes have begun to emerge which will guide the next steps. Staff is seeking additional Council comments and discussion to inform continuing efforts on this plan. Discussion The City of Carlsbad has a demonstrated commitment to fostering art and culture in the community, understanding that the arts can add to the city's quality of life. The City of Carlsbad can proudly claim to be the home of a rich and vibrant arts and culture community. The Arts & Culture Plan is intended to operationalize the General Plan goals and policies by: • Identifying community priorities for the next 10 years. • Developing measureable objectives to support those priorities. • Creating an implementation plan that includes strategies, tactics and resource needs. GO collaborative is partnering with the city to develop the plan with three phases: Discover, Envision and Develop. Consultant Lynn Osgood of GO collaborative has met with over 50 individuals through one-on-one interviews and focus groups during her two visits to Carlsbad in March and April. Five themes have resulted from an analysis of those initial conversations. 1. Enhance Carlsbad's Distinct Identity through Arts and Culture is centered in Carlsbad1s unique history and quality of life and the distinctiveness that attracts and keeps residents, visitors, business owners, and entrepreneurs. Many respondents expressed a deep interest in seeing this sense of identity displayed more prominently in neighborhoods, shopping areas, and places of business, as well as a great desire to see Page 61 the arts and culture bring more people together. Arts and culture were viewed as a way to support the collective civic spirit unique to Carlsbad. 2. Support Art as an Essential Component of Daily of Life represents the desire by a great number of people who were interviewed to experience art as an integrated part of their everyday life. Many residents talked about their own artistic practices as musicians, artists, actors, and writers, and many desired to have more opportunities to perform and collaborate on creative projects with their fellow residents. 3. Expand Art and Culture Learning Opportunities embodies the comments by Carlsbad residents who would like to see more opportunities for arts education. Recognizing the essential role arts education plays in supporting a vibrant community, residents expressed a strong desire for increasing educational opportunities for school-aged children both within schools and through extra-curricular activities. Many of those interviewed also discussed the need to create more extensive life-long creative learning opportunities. 4. Enable Art to Enhance the Physical Realm is centered on the arts as an essential building block for creating a strong and vibrant public realm. Residents recognized the strength of the City's new public artwork and desired to see more throughout the city. It was recognized that art in the physical realm supports the sense of pride and community that residents felt could often be seen in the surrounding communities, but to a lesser degree in Carlsbad. 5. Enrich a Strong and Thriving Business Sector focuses on arts and culture as a smart choice for fostering a vital business sector. From lifelong learning opportunities, to a vibrant physical realm, those who took part in interviews and focus groups recognized that the ability to attract a skilled and innovative workforce, depended in large part on being able to offer a sense of community vitality supported by a strong arts and culture sector. Thus, the desire was expressed to increase the profile-of arts and culture in the community in order to strengthen the general business environment. At this preliminary stage, potential outcomes were identified including building on the vision and framework for arts and culture established through Envision Carlsbad and General Plan policies. It is important to recognize the perception of existing arts and culture opportunities in Carlsbad and the experiences most valued by residents. An ongoing effort is needed to identify opportunities that provide better access to the city's existing arts and cultural resources for the community and visitors. Finally, resources and staff time will be needed to develop the arts and cultural experiences the community would like to have in the future. Osgood will return in May and June for a series of community workshops to continue a dialogue with artists, educators, business people and community group leaders. A community survey will be distributed in May 2017. City Council is invited to participate in the upcoming public meetings. Fiscal Analysis Funding for the Arts & Culture Plan was approved in the FY 2015/16 budget for $165,000. ·";· Page 62 Next Steps The staff of the Cultural Arts Office will continue follow-up efforts and will provide periodic updates to City Council. Upcoming Arts & Culture Plan activities include the following: • Thursday, May 18 Community Workshop #1 6:30 to 8 p.m. Carlsbad City Library 1775 Dove Lane • Friday, May 19 Community Survey released • Saturday, May 20 Community Workshop #2 Noon to 1:30 p.m. Carlsbad Senior Center 799 Pine Ave. Environmental Evaluation (CEQA) The proposed action does not qualify as a "project" under the California Environmental Quality Act (CEQA) per State CEQA guidelines 15378, as it does not result in a direct or reasonable foreseeable indirect physical change in the environment. Public Notification This item was noticed in accordance with the Ralph M. Brown Act (California Government Code Section 54950 et. Seq.), published and distributed at least 72 hours prior to the meeting date and time. Exhibits, None Page 63 Arts & CulturePlanUpdate Richard Schultz Cultural Arts Manager May 16, 2017 1 Today’s Overview •Review the planning process •Update activities to date •Highlight community participants •Review preliminary emerging themes •Share upcoming community engagement events 2 Arts & Culture Plan Goals •Identify community priorities for the next 10 years •Develop measureable objectives to support priorities •Create an implementation plan 3 Planning Process •Discover •Envision •Develop 4 March & April Visits •Individual stakeholder interviews •Focus groups 5 Participants •Leaders from arts, culture & historical organizations •Business representatives •Educators •Longtime arts supporters •Professional and semi-professional artists •City of Carlsbad staff 6 Public Engagement •Social Media •Digital Media •Print 7 Emerging Themes 1.Enhance Carlbad’s distinct identities through arts and culture 2.Support art as an essential component of daily life 3.Expand arts and culture learning opportunities 4.Enable art to enhance the physical realm 5.Enrich a strong and thriving business sector 8 Potential Outcomes •Build on the vision and framework for arts and culture •Identify valued arts and culture opportunities •Identify opportunities that provide better access •Identify future arts and cultural experiences 9 Community Workshops •Thursday, May 18, 6:30 p.m. to 8:00 p.m. Carlsbad City Library, 1775 Dove Lane •Saturday, May 20, Noon to 1:30 p.m. Carlsbad Senior Center, 799 Pine Ave. 10 Additional Opportunities •Presentation: Art & Today’s Cities Friday, May 19, 7 p.m. Carlsbad City Library, 1775 Dove Lane Presented by Lynn Osgood of GO collaborative •Community survey launches Friday, May 19 11 GO collaborativeLynn Osgood 12 Council Input/Questions? 13