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HomeMy WebLinkAbout2017-08-22; City Council; ; Adopt a Resolution accepting the findings of the Parks & Recreation Department feasibility studies for a multigenerational community recreation center and an outdoor adventure park#19 ~ CITY COUNC IL W Staff Report Meeting Date: To: From: Staff Contact: Aug. 22,2017 Mayor and City Council Kevin Crawford, City Manager Mick Calarco, Special Projects Manager mick.calarco@carlsbadca.gov or 760-434-2859 CA Review ff-t; Subject: Adopt a Resolution accepting the findings of the Parks & Recreation Department feasibility studies for a multigenerational community recreation center and an outdoor adventure park Recommended Action Adoption of a Resolution accepting the findings of the Parks & Recreation Department feasibility studies for a multigenerational community recreation center and an outdoor adventure park. Executive Summary The Parks & Recreation Department conducted feasibility studies for two master planned "Big Ideas" - a multigenerational community recreation center and an outdoor adventure park. Community input supported concept development; however, after a thorough investigation, both Big Ideas as originally envisioned were determined to not be feasible, and are therefore not recommended. Discussion Two Big Ideas for future park development -a multigenerational community recreation center and outdoor adventure park -were an outcome of the City Council approved Parks & Recreation Department Master Plan. Study funding was appropriated in FY 2015-16 Capital Improvement Program budget. Multigenerational Community Recreation Center The first Big Idea envisioned a large, two story multigenerational community recreation center at Poinsettia Community Park, located at 6600 Hidden Valley Road Carlsbad, CA 92011. The proposed location for the community center was consistent with the November 2014 park master plan update. The future center could include multiuse spaces for fitness, wellness and cultural arts, before and after school programs, dance, senior programs, and special events. Amenities could include a gymnasium, indoor walking track, and swimming pools. The center would be a local and regional attraction, be membership-driven, and present operational partnership opportunities. Page 491 Outdoor Adventure Park The second Big Idea envisioned a large outdoor adventure park featuring a variety of action- based amenities that would attract a local and regional attendance, and offer attractive partnership operating opportunities. City staff and consultants identified and studied two city-owned park sites as potential locations for the outdoor adventure park; Zone 5 Park and Veterans Park. No other viable site options were identified. The park could include mountain biking, a bicycle motocross (BMX) pump track, rock climbing wall, zip lines and an obstacle course. Fitness, wellness, environmental, and special event programming could be offered at the park, in addition to corporate teambuilding opportunities. Feasibility Studies PROS Consulting, Inc. worked with city staff to conduct feasibility studies for the two Big Ideas. Executive feasibility study summaries are included as Exhibits 2 & 3 to the staff report. The studies are available in their entirety from the Office of the City Clerk and the city's website, at http://www.carlsbadca.gov/services/depts/parks/feasibility.asp. The feasibility study included an extensive community feedback process. Stakeholder and community input was positive, with more than 70 percent of respondents indicating they would use the center, and nearly 80 percent of respondents indicating they would use the adventure park. To ensure community input and participation was received, city staff and consultants conducted open public and stakeholder meetings, an online survey, and a statistically reliable random sample survey. In order to obtain a statistically reliable sample, an independent survey firm selected a random sample survey of 2,500 households. A total of 502 residents from the random sample completed the survey. Of these, 344 surveys were completed by mail, 136 surveys were completed online, and 22 surveys were completed by phone. The results for the random sample of 502 households have a 95 percent level of confidence with a precision rate of at least +/-4.4 percent. Parking Study To better understand Poinsettia Community Park use patterns, Kimley-Horn and Associates, Inc., conducted parking studies in May and November 2016 for the multigenerational community recreation center. Study data was collected at Poinsettia Park, Alga Norte Community Park, Stagecoach Community Park, and the Encinitas Magdalena Ecke Family YMCA (YMCA). Due to documented parking impacts at Poinsettia Community Park and in the surrounding community, and peak use programming demand, study findings recommended the large community recreation center (Big Idea) originally envisioned be downsized to 35,000 square feet or less to accommodate parking demand. Page 492 As a result, many features and amenities originally conceived as part of the Big Idea, would not be realized in a smaller center footprint. With anticipated parking restrictions, the department would have to limit, and not be able to maximize, programming during peak demand periods. Recommendation -Multigenerational Community Recreation Center There is a market opportunity and community support for a multigenerational community recreation center at Poinsettia Community Park; however, the parking study findings limit the maximum footprint of the proposed multigenerational community recreation center to 35,000 square feet or less. Space limitations eliminate the option to include desired amenities; e.g. indoor aquatics space, etc. This reduced footprint (compared to the larger originally envisioned one) is therefore not conducive to, nor reflective of, a true multigenerational community recreation center experience as was recommended in the Parks & Recreation Department Master Plan Big Idea. Overall, while a smaller facility; i.e. 35,000 square foot or less, could certainly be possible at Poinsettia Community Park, it is not recommended since it does not fulfill the intended vision of the Big Idea in serving the community's diverse needs to the greatest possible extent at this site. With Poinsettia Community Park deemed not to be a feasible site for a multigenerational community recreation center as envisioned, the same segment of the park can now be considered and studied for other potential uses. Recommendation -Outdoor Adventure Park There is a market opportunity and community support and for an outdoor adventure park that can serve as a regional destination in the City of Carlsbad. However, for it to fulfill the Big Idea vision and function as a true regional draw, it requires a significant footprint. Existing space limitations, neighborhood impacts, mitigating noise and use impacts, and environmental concerns on the city-owned park sites (Zone 5 Park and Veterans Park) make it impossible to recommend the Big Idea. However, given the data collected during the study process, and the popularity and expressed community need for outdoor adventure amenities, individual offerings may be considered in future park development projects, as the opportunity arises. Parks & Recreation and Senior Commissions At a special Aug. 1, 2017 joint meeting, the Parks & Recreation and Senior Commissions approved the Parks & Recreation Department feasibility studies for a multigenerational community center and an outdoor adventure park, and recommended City Council acceptance. Fiscal Analysis There is no direct fiscal impact associated with accepting feasibility studies for a multigenerational community recreation center and outdoor adventure park. Page 493 Next Steps As neither Big Idea was determined to be feasible as originally envisioned, there are no next steps specific to the feasibility studies. Environmental Evaluation (CEQA) The project is exempt from the California Environmental Quality Act per state CEQA Guidelines Section 15262 -feasibility and planning studies for possible future actions which the city has not approved, adopted, or funded. As required by Section 15262, the feasibility studies conducted for the project considered environmental factors, such as noise, lighting, and compatibility. Public Notification This item was noticed in accordance with the Ralph M. Brown Act and was available for public viewing and review at least 72 hours prior to scheduled meeting date Exhibits 1. Resolution accepting the findings of the Parks & Recreation Department feasibility studies for a multigenerational community recreation center and an outdoor adventure park 2. Parks & Recreation Department Multigenerational Community Recreation Center Feasibility Study, Executive Summary, August 2017 3. Parks & Recreation Department Outdoor Adventure Park Feasibility Study, Executive Summary, August 2017 Page 494 RESOLUTION NO. 2017-172 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA, ACCEPTING THE FINDINGS OF THE PARKS & RECREATION DEPARTMENT FEASIBILITY STUDIES FOR A MULTIGENERATIONAL COMMUNITY RECREATION CENTER AND AN OUTDOOR ADVENTURE PARK EXHIBIT 1 WHEREAS, the City Council of the City of Carlsbad, California has determined that conducting feasibility studies is necessary and consistent with the Parks & Recreation Department master plan recommendations, and is in keeping with with park planning best practices; and WHEREAS, the city contracted PROS Consulting, Inc. to conduct feasibility studies for two Big Ideas, a multigenerational community recreation center and an outdoor adventure park; and WHEREAS, the Parks & Recreation Department engaged the community and stakeholders, and gathered extensive community input, including an online and statistically reliable survey; and WHEREAS, community input indicated a high level of support for both the multigenerational community recreation center and an outdoor adventure park; and WHEREAS, the city contracted with Kimley-Horn and Associates Inc. to conduct a parking study related to the proposed site of Poinsettia Community Park for the multigenerational community center; and WHEREAS, the Business Park Recreational Facility (Zone 5 Park) and the future Veterans Park site were identified and studied as potential outdoor adventure park locations; and WHEREAS, while there is a market opportunity and community support for a multigenerational community recreation center at Poinsettia Community Park, it is not recommended since it does not fulfil the intended vision of the Big Idea in serving the community's diverse needs to the greatest possible extent at this site; and WHEREAS, with Poinsettia Community Park deemed not to be a feasible site for a multigenerational community recreation center, the same segment of the park can now be considered and studied for other potential uses; and WHEREAS, while there is a market opportunity and community support for an outdoor adventure park it is not recommended since neither Zone 5 nor the future Veterans Park site provide an opportunity to fulfill the intended Big Idea vision in serving community's diverse needs to the greatest extent possible; and WHEREAS, based on quantitative and qualitative data collected during the study process, and given the popularity and expressed community need for a multigenerational community recreation center and outdoor adventure park, individual facilities and amenities may be considered in future park development projects, as the opportunity arises; and WHEREAS, at a special Aug. 1, 2017 joint meeting, the Parks & Recreation and Senior Commissions approved the Parks & Recreation Department feasibility studies for a multigenerational community center and an outdoor adventure park, and recommended City Council acceptance. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as follows: 1. That the above recitations are true and correct. 2. That the findings of the August 2017 Parks & Recreation Department feasibility studies for a multigenerational community recreation center and an outdoor adventure park, are hereby accepted. PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of Carlsbad on the 22nd day of August, 2017, by the following vote, to wit: AYES: NOES: ABSENT: M. Hall, K. Blackburn, M. Schumacher, C. Schumacher, M. Packard. None. None. (SEAL) EXHIBIT 2 ·MULTIGENERATIONAL COMMUNITY RECREATION CENTER City of Ca--rlsbad AUGUST2017 Page 497 {city of Carlsbad ========================= Acknowledgements City of Carlsbad Council Members Mayor Matt Hall Mayor Pro Tern Keith Blackburn Council Member Mark Packard Council Member Michael Schumacher Council Member Cori Schumacher City of Carlsbad Parks & Recreation Commission Chairman Matt Simons Vice-Chairman Roy Meenes Michael Luna Jengi Martinez Jodi Rudick-Stein Ron Withal! City of Carlsbad Senior Commission Chairman Ray Pearson Vice Chairman David Tweedy Patricia Mehan Kevin Min Sheri Sachs City of Carlsbad Parks & Recreation Department Feasibility Study Team Parks & Recreation Director Chris Hazeltine Mick Calarco Kyle Lancaster Mike Pacheco Project Lead Consultants PROS Consulting, INC. Neelay Bhatt, Vice President and Principal Consultant Sarah Durham, Project Manager Project Sub-Consultants Chris Tatham, ETC Institute Mychal Loomis, P.E., Kimley-Horn Matt Horton, AICP, Kimley-Horn Page 498 Multigenerational Community Recreation Center Feasibility Study Table of Contents CHAPTER ONE-EXECUTIVE SUMMARY ....................................................................... 1 1.1 OVERVIEW ........................................................................................................................ 1 1.2 PROCESS STEPS ................................................................................................................ 2 1.3 DEMOGRAPHIC OVERVIEW .............................................................................................. 2 1.4 OTHER SERVICE PROV IDERS/ GAP ANALYSIS .................................................................. 3 1.5 COMMUNITY INPUT ......................................................................................................... 5 1.6 STATISTICALLY RELIAB LE SURVEY ..................................................................................... 7 1.7 PARKING STUDY ............................................................................................................... 9 1.8 PROPOSED PROGRAM PLAN .......................................................................................... 10 1.9 CONCLUSION AND RECOMMENDATION ........................................................................ 13 CHAPTER TWO -COMMUNITY INPUT ......................................................................... 14 2.1 STAKEHOLDER AND FOCUS GROUP M EETINGS ............................................................. 14 2.2 FOCUS GROUP QUESTIONAIRE ...................................................................................... 15 2.3 COMMUNITY ON-LINE SURVEY ...................................................................................... 16 2.4 STASTICALLY VALID SURVEY ........................................................................................... 28 CHAPTER THREE-MARKET ANALYSIS ........................................................................ 34 3.1 DEMOGRAPH IC ANALYSIS .............................................................................................. 34 3.2 TRENDS ANALYSIS .......................................................................................................... 41 3.3 SIMILAR PROVIDER AN ALYSIS ........................................................................................ 51 3.4 PARKING STUDY ............................................................................................................. 54 CHAPTER FOUR -CONCEPT DEVELOPMENT ............................................................... 57 CHAPTER FIVE -CONCLUSION ..................................................................................... 59 APPENDIX A -PARKING STUDY ................................................................................... 60 APPENDIX B -PROPOSED SCENARIOS ........................................................................ 83 APPENDIX C -COMMUNITY ONLINE SURVEY ............................................................ 85 Page 499 THIS PAGE WAS INTENTIONALLY LEFT BLANK Page 500 Multigenerational Community Recreation Center Feasibility Study CHAPTER ONE -EXECUTIVE SUMMARY 1.1 OVERVIEW The City of Carlsbad Parks & Recreation Department commissioned a feasibility study and business plan for a multigenerational community recreation center (Figure 1). This plan examines community, leadership and stakeholder input, market analysis, concept development and design, business plans, operational budgets, partnership options, possible programs and services, and the financial requirements for the multigenerational community recreation center. P acific Ocea n Oceana Pacifico 1 ·~ Figure 1. Map of the City of Carlsbad Needs Assessment and Comprehensive Action Plan In Dec. 2013, the City Council accepted the Parks & Recreation Department Needs Assessment and Comprehensive Action Plan, which included a strategic action plan that serves as a guide for priority development, capital improvement planning, and park, facility and amenity development for a period of five years. Based on the report findings and strategic action plan, the department completed updated master plans for Aviara, Pine Avenue, and Poinsettia Community Parks. The City Council accepted the updates, which included a conceptual layout for a multigenerational community recreation center at Poinsettia Community Park in Dec. 2014. CAPRA Accreditation Recently, as the Department sought CAPRA Accreditation for best practice operational standards, the needs assessment was revised to a master plan and accepted by the City Council in March 2015. The needs assessment served as an element of the master plan. This planning process resulted in two "Big Ideas" guided by community vision and needs. Purpose The purpose and intent of the multigenerational community recreation center is to develop a variety of multigenerational spaces satisfying a diverse programming needs, such as fitness and wellness, culinary arts, before and after school programs, dance, senior programs, cultural arts and special events. The proposed location for the multigenerational community recreation center is Poinsettia Community Park. Note: In 2014, the City of Carlsbad Parks and Recreation Department updated park master plans for Aviara, Pine Avenue and Poinsettia Community Park. Through an extensive public input process, the community envisioned a multigenerational community recreation center located Poinsettia Community Park. 1 pros,",'!> consultiog Page 501 (city of Carlsbad ~======================= 1.2 PROCESS STEPS Feasibility study process steps: 1. Demographic overview 2. Other service providers/market opportunities 3. Community input a. Key leader and stakeholder focus group meetings b. Open public meetings c. Online survey d. Statistically reliable survey 4. Proposed design alternatives and costs 1.3 DEMOGRAPHIC OVERVIEW The demographic overview analysis provides an understanding of Carlsbad's population. This analysis is reflective of the total population, and its key characteristics such as age segments, income levels, race, and ethnicity. Since the proposed recreation center is primarily targeting Carlsbad residents, it is important to understand the population characteristics as well as income levels to ascertain potential for use and willingness to pay for the center and its offerings. Total Population The total city population has grown approximately 4.51 percent; from 105,328 in 2010 to 110,081 in 2015. The current estimated population is projected to continue its rapid growth, increasing to 115,622 individuals in 2020, and 125,785 by 2030. Median Income The city's median household income ($90,603) and per capita income ($47,554) are both well above the state and national averages. Age Based on the 2010 Census, the popu lation of the target area is just slightly higher (41.5 years) than the median age of the U.S. (37.2 years). Projections show that the service area will undergo an aging trend throughout 2030, as the 55+ age group grows to represent over 36 percent of the total population. Race/Ethnicity The estimated 2015 population of the service area is predominantly White alone (81.13 percent), with the Asian (7.76 percent) population representing the largest minority. Future projections show that by 2030 the population will become more diverse. Forecasts of the target area through 2030 expect decreases in the White alone (76.65 percent) population; coinciding with slight increases in the population for all other race segments. 2 Page 502 Multigenerational Community Recreation Center Feasibility Study 1.4 OTHER SERVICE PROVIDERS I GAP ANALYSIS Based on input from city staff and the consultant's operational experience, it was determined that a drive time of 15 minutes or less from Poinsettia Community Park would be considered as a primary target audience for the center. The drive time map depicts the variety of service providers within a 15 minute (in pink) and 25 minute (in blue) driving distance. These providers were identified by city staff and include a variety of special focus facilities, e.g. Crossfit facilities or gymnastics and only a few multigenerational providers, e.g. Encinitas and Oceanside YMCA, or the Encinitas Community and Senior Center, etc. Summary A drive time map review and comparison of similar providers (e.g. Crossfit) versus true competitors ( e.g. YMCA) reveals that there are very few true competitors and thus, adequate potential in the Carlsbad market for this proposed facility to serve an unmet community need (Figure 2). 3 pros-;,';> consultiQg Page 503 ( City of Carlsbad ;.;;;;;;:======================= ~ Local Road Major Road ~0 Highway Drive Times 15 Minutes 25 Minutes 0c Carlsbad, California Drive Time Comparison ,;.'~,.., ,• ,, 6 N 8 Multigenerational Community Recreation Center Competitors 8 Fitness Program 0 1 2 4 pros,.'> consultiQg Sources: Esri. HERE. De. orme, USGS, lntei~ap; incceJ enl P Corp .. NRCAN, Esri Japan. METI. Esri Cliina (Hong Kong). Esri (Thailand), Mapmylndia, © OpenStreelMal)..!'Ol))r.ibuto'l\ and the GIS User CRmmunily Figure 2. Drive time map of City of Carlsbad 4 " ,, Page 504 Multigenerational Community Recreation Center Feasibility Study 1.5 COMMUNITY INPUT City staff and the consulting team conducted a variety of community and key leader outreach initiatives to identify the level of support and vision for financial viability for the proposed facility. The initiatives included: • Stakeholder interviews and public meeting (Dec. 10-11, 2015) • Key leader interviews {Council and Commission interviews -Feb. 9, 2016) • Online survey {1148 survey respondents) • Statistically valid survey {502 survey respondents) The groups and individuals included, but were not limited to: • City Council Members • Parks & Recreation Commissioners • Senior Commissioners • City leadership • Parks & recreation department staff • Encinitas YMCA • Carlsbad Boys and Girls Club • Regional leaders -San Diego County Parks & Recreation Director • Community interest groups and local residents 5 pros-;,';, consultiQg Page 505 ( City of Carlsbad ======================== Summary of community input findings: Summary of Community Input Findings High level of support for the Online Statistically-Reliable Survey indoor facility based on respondents' indicated 71% indicated they would use 74% indicated they would use the frequency of use as well as the facility at least a few times I facility at least a few times/ paying to use the center month month 60% indicated a willingness to 77% indicated a willingness to pay (check, pay per visit, pay (check, pay per visit, monthly monthly auto-debit) while 21% auto-debit) while 20% were not were not willing to pay to use willing to pay to use the center the center Top choices include indoor Rock climbing wall, indoor lap Indoor fitness/ exercise/ indoor fitness and exercise options, lanes, weight room, aerobics I lap lanes/ aerobics -dance space walking/jogging, aquatics fitness area/ multipurpose / walking jogging track, rock and rock climbing courts and indoor running I climbing wall and indoor aquatics walking track were the top five spaces were the top five choices choices for frequency of use for frequency of use Confidence in city staff to 64% were supportive while only 51% were supportive while only operate the facility based on 9% were not supportive 7% were not supportive a successful precedent i.e. Alga Norte Park Strong support for placing 75% were supportive while only 70% were supportive while only measure on the ballot for a 12% were not supportive 14% were not supportive vote to develop multigenerational community recreation center 6 Page 506 Multigenerational Community Recreation Center Feasibility Study 1.6 STATISTICALLY RELIABLE SURVEY ETC Institute partnered with PROS consulting and the City of Carlsbad Parks & Recreation Department to conduct a community recreation survey to determine the feasibility of constructing and potentially partnering for the operation of a proposed multigenerational community recreation center. I 1.6, METHODOLOGY The survey was designed to ensure the results would be statistically reliable and maximize community input. • Statistically Reliable Random Sample. In order to obtain a statistically reliable sample, ETC Institute selected a random sample survey of 2,500 households. The sample was address-based, and the households were selected at random from all known residential addresses in the City of Carlsbad. A total of 502 residents from the random sample completed the survey. Of these, 344 were completed by mail, 136 were completed online, and 22 were completed by phone. The results for the random sample of 502 households have a 95 percent level of confidence with a precision rate of at least+/-4.4 percent. Q3. Features that Households Would Be Most Likely to Use if Developed in the Multigenerational Community Recreation Center by percentage of respondents who selected the item as one of their top four choices Weight roornlcardiovascular equipment area Indoor lap lanes for exercise swimming Aerobics/fitness/martial arts/dance space Indoor running/wal king track Indoor warm water area for therapeutic purposes Rock climbing wall Stationary cycling/spinning space Multipurpose courts Culinary arts space Arts &. crafts rooms Multipurpose space Dog care Dog training Banquet/special event space Unstructured indoor play space Indoor stag.e/performing arts Gymnastics space Childcare Preschool space Other None chosen 0% 20 % 40% 43% 60% 80% I •Most Likely 02nd Most Likely 03rd Most Likely 4th Most Likely ! Source:. ETCJt1$citllte (2016) 7 Figure 3. Features Most Likely to Use pros-;';, consultiag Page 507 {"city of Carlsbad ======================== 0 ·11. Support for Partnerships to Develop and Operate the Mu!Ugenerational Community Recreation Center by percentage of respondents Partner with non-profits 30% 1 No partner (city managed) 43% . .. Partner with private businesses 40% • • • Source: ETC Insli rote (2016) I Q% 20% 40% 60% 80% 100% j•Very Supportive 12:l!Supportive DNot Sure DNot Supportive •Not at all Supportive Figure 4. Support for Partnerships 8 Page 508 Multigenerational Community Recreation Center Feasibility Study 1.7 PARKING STUDY As a separate but related part of the feasibility study, the city contracted with Kimley-Horn to conduct a parking study. City ordinance currently does not have defined parking requirements for community recreation centers constructed within existing parks. This study was conducted to analyze the parking demand expected to be generated for the site and to project the appropriate size for the proposed recreation center so as not to overburden the proposed parking supply. The detailed parking study can be found in Appendix A. Based on the Parks & Recreation Department Master Plan Big Idea #1 and Poinsettia Community Park Master Plan, the planned/recommended facilities include: • Enlarged and upgraded playground • Arena-style outdoor soccer field • Six outdoor pickleball courts • Off leash dog area • 37 additional parking spaces for a total of 397 spaces • 60,000+ square foot recreation center I 1.7.1 DATA COLLECTION Data was collected at Poinsettia Community Park, Alga Norte Community Park, Stagecoach Community Park, and Magdalena Ecke Family YMCA on one typical and one rainy Friday and one typical and one rainy Saturday in the spring of 2016. Data was also collected for a Friday and Saturday at Poinsettia Park in the fall 2016. Both spring and fall data was collected at Poinsettia Community Park to compare demands for each of the peak sport seasons. The parking demand on the fall weekend was found to be slightly higher than the parking demand in the spring. The Ecke YMCA exhibited characteristics most similar to proposed future improvements at Poinsettia Community Park and was used as the basis for projections offuture parking demand. The Ecke YMCA was observed to have 5.34 occupied spaces per 1,000 square feet of indoor usable space during the peak period. The city requires gyms and health spas to provide five spaces per 1,000 square feet of gross floor area. The Institute of Transportation Engineers Parking Generation manual suggests ratios between 3.83 spaces and 5.19 spaces for similar uses. Because the YMCA is a popular destination in the area with amenities similar to those proposed for Poinsettia Community Park multigenerational communhy recreation center, providing 5.34 spaces of parking per 1,000 square feet of new recreation center space is a reasonable and slightly conservative assumption to apply in estimating future demand. The rate is considered conservative because the Ecke YMCA has significant public outreach efforts that may increase parking demand compared to a standard public park. The proposed recreation center under consideration at Poinsettia Community Park is being evaluated for sizing between 30,000 square feet and 60,000 square feet with a focus on a larger footprint as per the vision articulated in the master plan's Big Idea #1 for a multigenerational community recreation center. 9 Page 509 C Cityof Carlsbad ======================== As such, data collected at the Ecke YMCA, which has an approximately 100,000 square foot recreation center, was scaled to scenarios between 30 percent and 60 percent and added to the existing Poinsettia site to evaluate the possible recreation center sizes being considered. The resulting parking occupancy for a Friday and Saturday were evaluated. The existing parking conditions revealed that much of the peak parking demand generated by outdoor facilities is related to active programming. Indoor facilities have more regular peak demand distributions for parking. There is a total of 397 parking spaces planned for the final Poinsettia Park layout. While 397 parking spaces can generally accommodate existing and future demand, over-full conditions are expected when periods of high recreation center demand align with well-attended, programmed events (Friday Night Lights, youth soccer tournaments, etc.). The 397 spaces could accommodate 60 percent of the demand generated by a YMCA-type facility, but without any programmed activities during peak periods. Alternatively, the 397 spaces could accommodate 30 percent of the demand generated by a YMCA-type demand with the currently programmed activities during peak periods. These two extremes seem to either severely limit outdoor programming options or limit the recreation center potential by removing uses that would result in underutilizing the site. Varying degrees in facility size and associated parking demand between these points are workable with programming modifications to balance the demand for the recreation center and the programming. I 1.7.2 RECOMMENDATION Based on the evaluation of the site and the YMCA-type facility, Kimley-Horn recommended that a 35,000 square foot recreation center facility is the preferred size, maximizing the available amenities without severely limiting special event programming nor overburdening the parking supply. 1.8 PROPOSED PROGRAM PLAN Based on community input and analysis, the consulting team has developed key program and facility/amenities that resulted in a conceptual footprint. The proposed multigenerational community recreation center at Poinsettia Community Park was scaled back to meet the maximum possible size recommended in the parking study. Based on this recommendation, the center was envisioned not to exceed 35,000 square feet, two-story structure with a walk-out lower level to take advantage of the sloping park topography. The optimum building size was determined by evaluating available parking areas and considering the desired interior spaces based on the community needs. The statistically reliable survey showed that Carlsbad residents would be likely to use the center with the following spaces. Then, areas were assigned to those functions based on our experience with similar facilities. The following pages show the program plan by square foot based on the overall target of 35,000 square feet footprint recommended for the center (Figure 5). 10 Page 510 Multigenerational Community Recreation Center Feasibility Study 1 Carlsbad Multi-Gen i 1center -··r-----------------------------------------------·------------------------ 1 Program Item core Lobby Spaces _ Jve_stib~~~-__ ·-. ·-· Lob~ _ Lower Lobby ; Reception Desk & Control -· ·-J~:~e~:~i~0~~sCustomer Serv,ice -·-- 1 Elevator and Machine Room -Tvendmg .. ··--- . __ _; subtota1_core.Lobby Spaces ......... . j Program Activity Areas J Culinary Arts--··········---·············-····· i Conference Room l -·--- ... , Su_btotal _Program _Activity. Areas. i 1--1tness & uroup 1:xerc1se --_-_l~~:~_~:g ~~1~hts/Card10 o. 1~:~1t --· __ ~Selectorized Machines/Free Weights •.. Technology Equipment Storage ~ Cycling Studio --··-·--·-_ ·---·-- 'Rooftop outdoor space j Multi-purpose Exercise .••. __ ........ ·-. I Multi-purpose Exercise ... ~,1ulti-P}Jf POSe Exercise ·---·· ·--· Fitness Director Office -i------------- ~WE~~t!~~?::~ : ~:~~: :~ : :~=:~: _ I _ Subtotal Fitness & Group Exercise Gymnasium & Active Recreation • Gymnasium -· Joggin'ii"i'rack ·- -Gym Storage 1 Gymnasium Staff Office ·-~---··"··-·-------,···--.-· ............... •••d ··--· Restrooms .. ~ ··-· -.. ----.~.--~ .. ,-.... Rock Climbing Wall 1·--- _'" ~~~~~!I F,J_tness & Gym Are~s ___ _ Program Date: 612712016 Rev Three 06.27.17 ·-----···--------.. : Area SF /COMMENTS : . . . . . . . . . . . ... ____ 1?8; Common .to ~uildin[J __ .. _ .. reduc_e lob~ ___ 1.584/ _r_ect.~.c~ _l_o~bx_ .... -__ ...... ·---· .... ___ 6_9?L. ................... -.... _ ............... -· ···········- 80i 0 • 0 v.-o •"•'" 0 O' -'•·•"• 0 0,0,... ..... 0 • o,O O •·• _....•-Jo •-•->o <"o ........ o•o •"••• 0 • •'• • • • -• ~ • • ••~--o•o • m • • ••• .... • • o•o • "" • • ••• ·-~ o•o • -'• ·-·~-•u.o • 95i ·-·-·---···· ······--······----· ····--··-· ___ 127[Common area_-public_use __ ..... -_·--· 133\ --Oj"Jn Lobby------ ······----··········-·········J .,.,_.,_ 2,87~ -·--··-·-·-··--···-·--··--·--· _ . ., ... _ .. _ ...... ·---·-I ! NSF ............................................... ., 804: With outdoor seating. adjacent .......... . _____ _ ___ _ 189:Doub/es as rentable meeting space _ r ....................... _ ··+·· ., ........ s..s~i-·---··· .......................... ···-············· reduce fitness reduce weights NSF ... --~-'~1j . ' ....... ·-· ' ............ -... . ___ 1,24{ __ -----· --_ _ ----- : Fitness data system/Sound Oi System/Cable TV Rack o: Within MP Exercise -- -o[ Green rooi and outdoor teJTace reduce MP 1.245! Wood Floor. Dividable space l:m,Op-~t_· --~1~;~~/~:=~::_:·_ I oi Open office space in fitness center .. ·-· ... --l ·-·-. . . -~~~! . ········-·-··· ....... '.. . . -···· .. ·-· NSF .------.,_~_10_._21_0 1 full court plus 1_12_c_o_utt ____ , 3.332; E/e11ated 1112 mile running/walking -------·-· 4221 -____, -----·-·----··--·---··-·-----103 j v1ei·;;;r gym _________ ----·------- ... ~ · · ·---···--·· ·--···-··-····---·· -21.sr·---·-······--··· ····--··-·· ....... ···-----~---·-···· 11 Oi l 14,402: pros-;,';> consultiQg Page 511 C Cityof Carlsbad -======================== oc er ac1 1t1es !Women Lockers-Showers-toilets · .. r ~iiE;n· LcJckers~siiowers~oiieis· ·· ···· · · · · · · · l Express -Lockers --·]Family[ocl<ers -----· ---- 1 subtotal Locker area I Office & Support Spaces IAdmin Office Suite • ·I . ·-·-·--· ·--·-·----·. -------··-··-- . -··-· -• -·-· ·-- ·-·1 ::~:~%~j~~!~;O~~:Ce ···-· -··· ·-· --·· ···rAdmiriis.tiai\"v·e· oiflce· ............ ··-·· ···· ·· ··· ·· . ···r · .. ···· .. _ ... -~·,··-····--····--·-·-··--····-······-·· ....... _ .. _ ........ . 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T ... _ .. _ .. -... ., .................................. _ .......... . 1 Parking Spaces ! 973! ..........................•.. ··l· ........... ··~·-·· .... ···f ............................. ··-·· ....... ~ •........ ,. ....... . I 954: ........... , ................... r ......•.. ,. ....... .,._ ....................................... ·-·-· w ,., •• _.,., •..... -•.• .... . 1 O!Adjacent to fitness and gym, wall----------·---1---841____ ... --t _2,011: ---- NSF -· ···-· · · · · ·--· · · j ·-· ---·----·-12cii"· · · ·-· --·--· -·-·------· · -··-·--· · · -· -· ··-····-· ······· · 1·2ol · · · · · --l oi . . ·-····:··~·-· ...•...•........ ·1 ··· ......... ·····"3"s~q--_~·-·· .•• ····w ··-··. ·-···· ......... ~<····. ·-·· ........ ··-- ~ .. -. -"· ...... ·'-...... .,-.... -. ·I·-· ,.-.... .-,-. .. -,+~~+ ... -................ ·-· ..... -·. ·--· ... ·-.-.. -. ·--'"'·· ·--... -. ----·-····-·-···--------L-----___ 1 -·-------···-----! : I 864! ~-----· .. l · __ >-991 .·.· ... -·. ·_ ..... -_··~--=_: :_ ~ 149; -·-·1 1 049: ---- ····················'-·······'-r .. ······ ···-'······;··-······················ ·····--·-···-············-"· i-100; _____ , J,_ 99 \ -I 0; - >---------+------·-o-rPresume /aundry-~do_n_e_O_J __ --Sl~te __ _, ·-·-.... -.... ·-· J. ·---.~,~~~:. ·-·· . ··~· . ·-· .~,.. ·--~·~-___ _,_ .. -.-.--.-. I : I ' I : . ... ,. ....... 1. •t• ·". ···-··-·,.··-:-····· .••• _._ ........................... " •. • ...... _,_. ___ .... _ ••. I I . I 3.1n: ·····-·······················r ·····-····-··········r ·············································-········· 34,946 ---~i--·-· '"•-··-·· ·--·-·-··-··-----~-----·---- 1 • -·-·. •.• ._ ..... ·-·· ........................... " ••• _,._._ •• _ ••• _.._. ·-· 1 • ........ ..,. •••••• ·~ •••.••••••••• _,. ••• ·-· ·-··-· ·-· •• _ ................ . ! i .........•.....••.••••.••.•.. ! ••.....•.•............. !_ .................................................... ,. ••••••• · -I ----i 225 total allocated to MuftFgei1 13 7 new : Center Figure 5. Multigenerational Community Recreation Center Footprint 12 Page 512 Multigenerational Community Recreation Center Feasibility Study 1.9 CONCLUSION AND RECOMMENDATION Based on community input, demographics and trends analysis, market and gap analysis and the parking study, the consulting team arrived at the following conclusion and recommendations. There is a market opportunity and community support for a multigenerational community recreation center; however, the parking study findings limit the maximum footprint of the proposed multigenerational community recreation center at 35,000 square feet or less. Space limitations eliminate the option to include desired amenities; e.g. indoor aquatics space, etc. This reduced footprint (compared to the larger originally envisioned one) is; therefore, not conducive to, and reflective of, a true multigenerational community recreation center experience as was recommended in the Parks & Recreation Department master Plan Big Idea #1. Overall, while a smaller facility; i.e. 35,000 square foot or less, could certainly be possible at the site at Poinsettia Community Park it is not recommended since it does not fulfil the intended vision of the Big Idea #1 in serving the community's diverse needs to the greatest possible extent at this site. 13 pros-;,';> consult~Qg Page 513 EXHIBIT 3 OUTDOOR ADVENTURE PARK -FEASIBILITY STUDY -· - (_ City of Carlsbad August 2017 Page 514 Outdoor Adventure Park Feasibility Study Acknowledgements City of Carlsbad Council Members Mayor Matt Hall Mayor Pro Tern Keith Blackburn Council Member Mark Packard Council Member Michael Schumacher Council Member Cori Schumacher City of Carlsbad Parks & Recreation Commission Chairman Matt Simons Vice-Chairman Roy Meenes Michael Luna Jengi Martinez Jodi Rudick-Stein Ron Withall City of Carlsbad Senior Commission Chairman Ray Pearson Vice Chairman David Tweedy Patricia Mehan Kevin Min Sheri Sachs City of Carlsbad Parks & Recreation Department Feasibility Study Team Parks & Recreation Director Chris Hazeltine Mick Calarco Kyle Lancaster Mike Pacheco Project Lead Consultants PROS Consulting, INC. Neelay Bhatt, Vice President and Principal Consultant Sarah Durham, Project Manager Project Sub-Consultants Chris Tatham, ETC Institute Kanten Russell, Stantec Robert Prohaska, Stantec pros-i,';> consultiQg Page 515 {city of Carlsbad ========================= Table of Contents CHAPTER ONE-EXECUTIVE SUMMARY ....................................................................... 1 1.1 OVERVIEW ... : .................................................................................................................... 1 1.2 PROCESS STEPS ................................................................................................................ 2 1.3 DEMOGRAPHIC OVERVIEW .............................................................................................. 2 1.4 OTHER SERVICE PROVIDERS/MARKET OPPORTUNITIES .................................................. 3 1.5 COMMUNITY INPUT ......................................................................................................... 5 1.6 CONCLUS ION .................................................................................................................. 10 CHAPTER TWO COMMUN ITY INPUT ........................................................................... 11 2.1 STAKEHOLDER AND FOCUS GROUP MEETINGS ............................................................. 11 2.2 FOCUS GROUP QUESTIONAIRE ...................................................................................... 12 2.3 COMMUNITY ONLINE SURVEY ....................................................................................... 13 2.4 STATISTICALLY RELIABLE SURVEY ................................................................................... 20 CHAPTER THREE-MARKET ANALYSIS ........................................................................ 25 3.1 DEMOGRAPHIC ANALYSIS .............................................................................................. 25 3.2 TRENDS ANALYSIS ............. , ........................................................................... : ................ 32 3.3 SIM ILAR PROVIDER ANALYSIS ........................................................................................ 38 CHAPTER FOUR RECOMMENDATION AND CONCLUSION .......................................... 41 APPENDIX A -COMMUNITY ONLINE SURVEY ............................................................. 42 ii Page 516 Outdoor Adventure Park Feasibility Study CHAPTER ONE -EXECUTIVE SUMMARY 1.1 OVERVIEW The City of Carlsbad Parks & Recreation Department commissioned a feasibility study for an outdoor adventure park (Figure 1). This plan will examine whether there is community need and market support/location, economic and feasibility for adventure park. environmental an outdoor Needs Assessment and Comprehensive Action Plan In Dec. 2013, the City Council accepted the Parks & Recreation Needs Assessment and Comprehensive Action Plan, which included a strategic action plan that serves as a guide for priority development, capital improvement planning, and park, facility and amenity development for a period of five years. CAPRA Accreditation PiH:iftc Ot:Hn Oc ano P•cdlco . ,, Figure 1. Map of the City of Carlsbad As the Department sought CAPRA accreditation for best practice operational standards, the needs assessment was updated to a Master Plan and accepted by the City Council in March 2015. The needs assessment served as an element of the master plan. This planning process resulted in two Big Ideas guided by community vision and needs. Purpose The purpose of an outdoor adventure park includes a variety of programming, from fitness and wellness, adventure and environmental education programs, youth summer camps, and special events. These types of spaces could include options from mountain biking/dirt biking, rock or wall climbing, zip lines and canopy tours, interpretive education opportunities, ropes courses, outdoor events space or an amphitheater, mud course or artificial obstacle courses, etc. With a community that loves and appreciates outdoor recreation and a large corporate presence seeking outdoor teambuilding activities, this type of facility could serve a wide variety of individual and group outdoor recreation needs in the community while potentially becoming a regional and national 1 prosi,':> consu/t i[)g Page 517 {city of Carlsbad ..;;::;:~~~~~~~~~~~= destination. This type of facility also lends itself to partnership models with public, private or nonprofit providers for design, development and operation. 1.2 PROCESS STEPS Key process steps undertaken as a part of the feasibility study: 1. Demographic overview 2. Other service providers/market opportunities 3. Community input a. Key leader and stakeholder focus group meetings b. Open public input meetings c. Online survey d. Statistically reliable survey 1.3 DEMOGRAPHIC OVERVIEW The Demographic overview analysis provides an understanding of the Carlsbad's population. This analysis is reflective ofthe total population, and its key characteristics such as age segments, income levels, race, and ethnicity. Total Population The city has recently experienced a rather significant population increase of approximately 4.51 percent; from 105,328 in 2010 to 110,081 in 2015. The current estimated population is projected to continue its rapid growth, increasing to 115,622 individuals in 2020, and 125,785 by 2030. Median Income The city's median household income {$90,603) and per capita income ($47,554) are both well above the state and national averages. Age Based on the 2010 Census, the population of the target area is just slightly higher (41.5 years) than the median age of the U.S. {37.2 years). Projections show that the service area will undergo an aging trend throughout 2030, as the 55+ age group grows to represent over 36 percent of the total population. Race/Ethnicity The estimated 2015 population is predominantly White alone {81.13 percent), with Asian {7.76 percent) population representing the largest minority. Future projections show that by 2030 the overall composition of the population will become more diverse. Forecasts of the target area through 2030 expect decreases in the White alone {76.65 percent) population; coinciding with slight increases in the population for all other race segments. 2 Page 518 Outdoor Adventure Park Feasibility Study 1.4 OTHER SERVICE PROVIDERS/MARKET OPPORTUNITIES Based on city staff input and the consultant's operational experience, it was determined that a drive time of 15, 35 and 50 minutes or less would be considered as a primary target audience for the proposed outdoor adventure park. Activities considered in this similar provider analysis were zip lines, trampoline parks, paintball, BMX facilities, rock climbing, archery, outdoor obstacle course and disk golf facilities. The drive time map depicts the variety of service providers within a 15 minutes (in pink) and 35 minutes (in blue) and 50 minutes (in orange) driving distance. Summary A drive time map review and comparison of similar providers (e.g. Crossfit) versus true competitors (e .g. YMCA) reveals that there are very few true competitors and adequate potential in the Carlsbad market for a proposed outdoor adventure park to serve an unmet community need (Figure 2). 3 pros-;,':> consultiQg Page 519 {city of Carlsbad ========================= ~ Local Road Major Road ~Highway Drive Times 15 Minutes 35 Minutes 50 Minutes Outdoor Adventure Park Competitors • Archery • BMX 0 Disc Golf 0 Rock Climbing G fac;;,,:; Trampoline J ar. 0 Zip line 0 2 4 8 pros '·> consu/t~ag Lake Poway A!c-'lcr; Range Soh<.1ROC1< '1 Cbrnbil'l9Gyni 6 N Sources: Esri, HERE. Del orme, USGS•. lntermap. incremenl,P Corp .. N8CAN, Esri Japan, METt, Esri China (Hong Kong), Esri\Thailand), Map.mylndia, © OpenSlreetMap contributors, and the Gis User•Cg_mml!!)_ijy Figure 2. Drive Time Map of City of Carlsbad 4 Page 520 Outdoor Adventure Park Feasibility Study 1.5 COMMUNITY INPUT Parks & Recreation Department staff and the consulting team conducted a variety of community and key leader outreach initiatives to identify the level of support and vision for financial viability for the proposed facility. This included: • Stakeholder interviews and public meeting (Dec. 10-11, 2015) • Key leader interviews (Council and Commission interviews -Feb. 9, 2016) • Online survey (1148 survey respondents) • Statistically reliable survey (502 survey respondents) The groups and individuals included, but not limited to: • City Council Members • Parks and Recreation Commissioners • Senior Commissioners • City leadership • Parks & recreation staff • Encinitas YMCA • Carlsbad Boys and Girls Club • Regional leaders -San Diego County Parks & Recreation Director • Community interest groups and local residents 5 pros,,';> consultiQg Page 521 ( City of Carlsbad ='======================= The summary of community input findings: Summary of Community Input Findings High level of support for the Online Statistically Reliable Survey Outdoor Adventure Park based on respondents' 78% indicated they would use 80% indicated they would use the indicated frequency of use as the park at least a few times I park at least a few times I month; well as paying to use the park month; 71% indicated a willingness to I 63% indicated a willingness to pay (check, pay per visit, monthly pay (check, pay per visit, auto-debit) while 29% were not monthly auto-debit) while 21% willing to pay to use the park were not willing to pay to use the park I Top choices include exercise Exercise path, zipline, skate Exercise path, outdoor fitness path, zipline and mountain Parks, velodrome, cycling track course, zipline, mountain bike bike trail and mountain bike trails were trails and rock climbing wall were the top five choices for the top five choices for frequency frequency of use of use Confidence in city staff to 49% were supportive while only 51% were supportive while only . operate the park based on a 24% were not supportive 7% were not supportive successful precedent i.e. Alga Norte Park Strong support for placing 77% were supportive while only 71% were supportive while only measure on the ballot for a 11% were not supportive 12% were not supportive vote to develop Outdoor Adventure Park 6 Page 522 Outdoor Adventure Park Feasibility Study I 1 • SITE ANALYSIS In the summer of 2016, Stantec and City staff walked two pa rk sites, Zone 5 and Veterans Park, to determine if one of the sites was more feasible for an outdoor adventure park. ZONE 5 City of Carlsbad ZONE 5 PARK Figure 3. City of Carlsbad Zone 5 Park 7 pros-i,'f> consult~Qg Page 523 (city of Carlsbad ========================= Approx.8AcreCorporate&CommunityFitnessPark CityofCarlsbadZone5Park Figure 4. Zone 5 Adventure Park Layout 8 Stantec 9179AeroDrive,SanDiego,CA92123 (ph)BSB.633.4233 Page 524 Outdoor Adventure Park Feasibility Study VETERANS PARK ~---PavedTrailwith ExerciseStations 0 100 200 400 Tunnel Tunnel SCALE: 1 "=200'-0" Approx.12-14Acre0utdoorAgilityAdventurePark Stantec Figure 5. Veterans' Adventure Park Layout 9 pros-i,':, consultiQg Page 525 (city of Carlsbad ~====================== 1.6 CONCLUSION Based on community input, demographics and trends analysis, market and gap analysis and consultation with the city's community & economic development planners and staff, the consulting team arrived at the following conclusion and recommendations. There is a community support and a market gap for an Outdoor Adventure Park that can serve as a regional destination in the City of Carlsbad. However, for it to fulfill the vision of Big Idea #2 and function as a true regional draw, it requires a significant footprint. Based on the assessment, the existing space limitations, neighborhood impacts and environmental concerns on city-owned park site do not serve adequately to recommend Big Idea #2. As for specific sites, the Zone 5 Park lacks the total acreage to contain the desired adventure park amenities to attract a regional audience. Additionally, mitigating noise and use impacts to the community living in adjacent housing will be a challenge. The developable portion of the future Veterans Park site is large enough to accommodate the regional outdoor adventure park concept; however, significant environmental constraints (noise, lighting and use impacts) exist surrounding the park, which would make developing and permitting an adventure park at that location undesirable and not recommended. Neither Zone 5 or the future Veterans Park site provide an opportunity to fulfill the intended vision of Big Idea #1 in serving community need to the greatest extent possible. However, given the popularity and expressed community need for outdoor adventure amenities, individual offerings may be considered in future park development as the opportunity arises. 10 Page 526 Morgen Fry From: Sent: To: Cc: Subject: Please distribute to council. Council Internet Email Tuesday, August 22, 2017 11:38 AM Morgen Fry City Clerk FW: Poinsettia Park From: Mary LeBlanc [mailto:] Sent: Tuesday, August 22, 2017 11:31 AM To: Council Internet Email <CityCouncil@carlsbadca.gov> Subject: Poinsettia Park To Council: . Receiv& -Agenda Item # J_'.) For the Information of the: C!lY COUNCIL ACM ..L_ CA~ CC _i_ Date __ City Manager~ As a previous commitment prevents me from attending tonight's Council meeting, I thought I would send this email. It has been brought to my attention that there might be another modification to the proposed plans for Poinsettia Park as there is a question of sufficient parking for the proposed Community Activity Center. For myself and many others, this of course opens up the discussion of the approved dog park and its location. As most of you know, I began my participation in this process back in 2013 when the City hired PROSConsulting to conduct its research including surveys and focus groups. We participated in everything we could. Additionally, along with my husband and numerous friends, we obtained approximately 600 signatures which I presented to Council in June 2014. The long road to get a dog park was finally approved by Council but we seem to repeatedly have twists and turns to get our dog park, along with other the other amenities, to fruition. At the time of participating in PROS Consulting's focus groups, as well as my first time in front of Council, I proposed the two upper parcels on the south end at the main entry parking area. I felt at that time, and still do, that it was the best location as it was easy for both those who wanted to walk their dogs to the park as well as those who drove. Park your car, get Fido out and the dog park is right there. No need to walk through PP. With these two parcels, one could be dedicated for the larger dogs and one for the smaller dogs. The decision was made to place the dog parks in the center of PP in the now infamous 'grassy bowl' area much to the concern of some parents; although I do believe their concerns are unwarranted. Quite frankly, after 4 years of back and forth on this subject, all we want is a dog park. If indeed the community center is not to be built, then I go back to my initial preference per above. This would make everyone happy .... dog owners and concerned families. If for whatever reason these 2 parcels are not available, then please just give us some location in PP. I have stated many times dog owners' tax dollars are just as equal as everyone else's. Why should we be forced to go to Encinitas who has the only decent dog parks close to Carlsbad? Alga Norte is fine for those people who live in that area. We tried it a couple of times and it was not a welcoming experience. So please just make a dog park location decision as a 'final final'. Some of us have lost dogs over these past 4 years and others have added dogs. In the end, there will always be a need for a dog park in the SW quadrant. 1 We want and need a place for our dogs to play and socialize. As tax payers we do not think this is an unreasonable request. Thank you. Mary 2 August 22, 2017 Chris Hazeltine, Parks & Recreation Director Mick Calarco, Special Projects Manager Neelay Bhatt, Vice President, PROS Consulting, Inc. Feasibility Studies Recommended Action Adopt a Resolution accepting the findings of the Parks & Recreation Department feasibility studies for a multigenerational community recreation center and an outdoor adventure park Master and Strategic Planning •Alta Mira (Poinsettia) Park Master Plan (1992) •P&R Department Master Plan (Dec. 2013) •Park Master Plan Updates (Nov. 2014) •P&R Department Master Plan (March 2015) •Feasibility Studies (Oct. 2015) Study Methods •Demographics •Service providers •Stakeholder/public meetings •Online and statistically reliable survey •Parking study Community Center Input •High level of support –more than 70 percent of respondents indicated they would use facility •Top choices –indoor fitness areas, walking/jogging and aquatics •Confidence in city staff Outdoor Adventure Park Input •High level of support –approximately 80 percent of respondents said they would use the park •Top choices –exercise paths, zip line, mountain biking •Confidence in city staff Parking Study •Parking study (spring and fall 2016) •Data collected at: –Poinsettia, Alga Norte and Stagecoach Community Parks –Magdalena Ecke Family YMCA •Kimley-Horn, Inc. recommended a maximum facility size of 35,000 square feet Community Center Program Plan •Recreation center components –Fitness and group exercise area –Culinary kitchen –Multipurpose rooms –Office space Total -34,946 square feet Site Analysis -Zone 5 Site Analysis -Veterans Park Community Center Recommendations •Market opportunity and community support •While a smaller facility is possible, it is not recommended since it does not fulfil the intended vision of Big Idea #1 in serving diverse community needs to the greatest possible extent at this site Adventure Park Recommendations •Market opportunity and community support •Zone 5 Park lacks sufficient space while Veterans Park site is limited by potential use impacts and environmental concerns •Neither site fulfills the intended vision of Big Idea #2 Recommended Action Adopt a Resolution accepting the findings of the Parks & Recreation Department feasibility studies for a multigenerational community recreation center and an outdoor adventure park