HomeMy WebLinkAbout2019-12-10; City Council; ; Appoint One Member to the Parks & Recreation Commission.~ CITY COUNCIL
~· Staff Report
Meeting Date:
To:
From:
Staff Contact:
Dec. 10,2019
Mayor and City Council
Scott Chadwick, City Manager
Tammy McMinn, Deputy City Clerk
Tammy.McMinn@carlsbadca.gov or 760-434-2953
CA Review ,[_.;
Subject: Appoint One Member to the Parks & Recreation Commission.
Recommended Action
Adopt a resolution appointing one member to the Parks & Recreation Commission.
Executive Summary
Commissioner Ron Withall was initially appointed to the Parks & Recreation Commission in
October 2011 to fill the unexpired term of Commissioner Farley. He was reappointed in August
2012 and October 2016. He resigned on Sept. 16, 2019, leaving an unexpired term ending in
August 2020.
The City Clerk's Office received 12 applications from residents wishing to serve on the Parks &
Recreation Commission. Pursuant to City Council Policy No. 88, the mayor has recommend_ed
the following two residents wishing to serve on the Parks & Recreation Commission to advance
in the process and interview with the full City Council:
• Michael Luna
• Robert Winston
Exhibit 2 includes applications for both residents.
Discussion
Government Code Section §54970-54974, known as the Maddy Act, requires that on or before
December 31 of each year the legislative body shall prepare a Local Appointments List which
contains the appointive terms of Board and Commission members which will expire in the next
calendar year. The name of the incumbent appointee, the date of appointment and the term
expiration date is also included on the list. Based on the prepared list, the City Clerk's Office
accepts applications (available on the city's website and in the City Clerk's Office) for any
upcoming vacancies.
The Carlsbad Municipal Code states that the Parks & Recreation Commission shall consist of
seven members and that nominations to the Commission shall be subject to ratification by a
majority vote of the City Council.
Dec. 10, 2019 Item #13 Page 1 of 11
Current members of the Parks & Recreation Commission are:
Committee Member District
Amy Allemann 3
Amy Livingston 3
Jengi Martinez 1
Nikole Pearson 1
Matt Simons 3
Brad Thorp 3
Members of the Parks & Recreation Commission are subject to the provisions of the Political
Reform Act, and must file a Statement of Economic Interest.
Fiscal Analysis
None.
Next Steps
Following the appointment of one member to the Parks & Recreation Commission, the City
Clerk's office will update the Commission roster, coordinate the Oath of Office, filing of the
appointee's Statement of Economic Interest and Ethics Training Certificate.
Environmental Evaluation (CEQA)
Pursuant to Public Resources Code Section 21065, this action does not constitute a "project"
within the meaning of CEQA in that it has no potential to cause either a direct physical change
in the environment, or a reasonably foreseeable indirect physical change in the environment,
and therefore does not require environmental review.
Public Notification
This item was noticed in accordance with the Ralph M. Brown Act and was available for public
viewing and review at least 72 hours prior to the scheduled meeting date.
Exhibits
1. City Council Resolution.
2. Applications received from residents wishing to serve on the Parks & Recreation
Commission.
Dec. 10, 2019 Item #13 Page 2 of 11
RESOLUTION NO. 2019-254
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, APPOINTING ONE MEMBER TO THE PARKS & RECREATION
COMMISSION
WHEREAS, Commissioner Ron Withall was initially appointed to the Parks & Recreation
Commission in October 2011; and
WHEREAS, Commissioner Withall was reappointed in August 2012 and October 2016; and
WHEREAS, Commissioner Withall resigned in September 2019; and
WHEREAS, an unscheduled vacancy on the Parks & Recreation Commission exists.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as
follows:
1. That the above recitations are true and correct.
2. That the following Carlsbad resident is hereby appointed to serve on the Parks &
Recreation Commission for a term ending in August 2020.
Michael Luna
PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of
Carlsbad on the 10th day of December 2019, by the following vote, to wit:
AYES: Hall, Blackburn, Bhat-Patel, Schumacher.
NAYS: None.
ABSENT: None.
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Dec. 10, 2019 Item #13 Page 3 of 11
MI CH AEL LUNA
Carlsbad, California I C:
EDUCATION
California State University San Bernardino
• Master of Business Administration (MBA)
• BA Business Administration Concentration in Marketing
Graduated 09/2017
Graduated 06/2009
PROFESSIONAL EXPERIENCE
Senior Diversity & Economic Opportunity Representative
LA Metro -Los Angeles, CA
12/ 2018 -Present
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Develop and present information to contractors and subcontractors regarding Metro's small
business programs and the contractor development and bonding program.
Represent LA Metro at internal and external meetings to clarify and discuss issues related to small
business development and programs such as Bonding.
Develop program policies for implementation agency-wide based on current Federal and
Local/State law.
Assist in all aspects of business development including benchmarking and analysis .
Work with program managers in support of program implementation .
Attend pre-bid and pre-construction conferences to assist contractors and subcontractors .
Respond to public inquiries about upcoming bids .
Monitor contracts for small business development programs .
Develop partnerships with public agency small business program representatives and trade
associations to coordinate business development events and keep abreast of small business
community activities.
Develop and maintain relationships with small business organizations .
Coordinate internal and external events and speakers in support of Metro's small business
programs such as the Bonding Program.
Establish and maintain a budget for small business development programs and generated
financial reports.
Develop program marketing materials .
Prepare material and updates for Metro's newsletters and website.
Prepare Board reports and various other types of correspondence .
Lead team of subordinates and monitor activities .
Economic Development Specialist
City of Vista -Vista, CA
07 I 201s -09/2018
• Developed & managed Economic Development department budget; providing ongoing
analysis, recommendations and monitoring.
• Contract administration: prepare RFP's, aid in analysis, negotiation and vendor selection, execute
and administer contracts. ·
• Completed land acquisitions on behalf of the City of Vista.
• Negotiated, executed and managed leases for City owned property and buildings.
• . Served as the liaison for the Economic Development Department to other divisions, departments,
and outside agencies/groups; act as liaison between business organizations, individual businesses,
and the City; provide information and resources including interpretations of codes and
ordinances; building and planning permit processes; coordinate parallel efforts; negotiate and
resolve sensitive and controversial issues.
M. Luna 1 of 3
Dec. 10, 2019 Item #13 Page 7 of 11
• Managed economic development activities to secure a strong City revenue base by promoting
business growth, attraction and retention through implementation and coordination of strategies
and tactics focused on encouraging a healthy and stable business environment ..
• Authored and presented staff /agenda reports and speeches for City Council and the public.
• Attended meetings & assisted staff at the City Council, and other boards, commissions, and
committees.
• Coordinated a variety of activities related to business development, expansion and retention.
• Created and administered grant programs addressing City Council Goals.
• Conducted surveys and perform research and statistical analysis on Economic drivers and .
business needs.
Development/Marketing Specialist II 06/ 2014 -07 /2015
County of Riverside Economic Development Agency -Riverside, CA
• Executed promotional plans and budgets for events and marketing collateral.
• Created branding, advertising, publicity and internal/external communications for all Economic
Development divisions ( 18 in total).
• Planned, coordinated and executed large scale community events:
o State of Riverside County
o Riverside County Fair &. Date Festival
o Riverside County Food Truck Festivals o Jacqueline Cochran Air Show, French Valley Air
Show & Hemet Ryan Air Show
• Maintained all event websites and social media accounts
• Wrote speeches for elected officials
• Developed partnerships and solicited sponsorships for events; obtained funding and prepared
related sponsorship documents and agreements.
• Updated and maintained copy on websites and social media (Facebook, Twitter, and
lnstagram).
Housing Specialist/ Public Relations Coordinator 06/ 2010-06/2014
County of Riverside Economic Development Agency -Riverside, CA
• Managed specialized low-income housing programs funded through multiple agencies and
grants.
• Assisted in the development and implementation of resident programs.
• Managed a Section 8 Housing Choice Voucher caseload of approximately 350 families.
• Located and accessed potential grant/funding resources from a wide variety of sources of local,
state, federal and private sources.
• Conducted interviews, research, and write articles, and feature stories; maintain interface with
departmental director and supervisors to elicit news and promotional items of interest.
• Responsible for the identification and implementation of the Housing Authority's public relation,
marketing and event planning activities within a government structure.
• Coordinated and participated in the preparation of internal promotional publications fo include
planning articles, editing copy to conform to proper grammatical style, and supervising the
printing and distribution of publications.
• Coordinated advertising, publicity and internal and external communications for all Housing
Authority programs.
Studio Marketing Manager 01 / 2006-11 /2013
Countryside Portraiture -Riverside, CA
• Executed marketing and communication tactics to promote 3 different segmented markets.
• Prepared, manage and design marketing plan & collateral for 3 different segmented markets.
• Create & Design all marketing collateral to be used in print and online.
M. Luna 2 of 3
Dec. 10, 2019 Item #13 Page 8 of 11
• Maintained relationships with clients, organizations, local business, and schools.
• Managed website and social media pages.
• Served as the single point of contact for all order production and execution.
• Managed project intake, quality control, tracking, file naming, and followed branding guidelines;
Created process improvements where possible to improve efficiency.
• Managed a high volume of projects (on average 150 jobs per month), including creating
production timelines, allocating resources, supervising designers, and coordinating production
and delivery of completed projects to clients.
• Developed work-flow to produce and traffic projects.
• Supervised five graphic designers and freelance photographers daily.
TECHNICAL SKILLS
• Tyler MUNIS
• B2GNow
• Costar Commercial Real Estate Suite
• CityWorks
• GIS Systems
• LaserFiche
• Eventbrite Event Management Software
• Microsoft PowerPoint, Word, Excel and
Outlook
• Constant Contact
• Mail Chimp
• Survey Monkey
• Adobe Photoshop, lnDesign, Illustrator, and
Acrobat Pro
• Final Cut Pro X
• Social Media: Facebook, Twitter, lnstagram,
Snapchat, Nextdoor.com
M. Luna 3 of 3
Dec. 10, 2019 Item #13 Page 9 of 11
!Explanations
Please describe your educational background
AA degree from Indian Valley Colleges--BS degree from SDSU
Please describe relevant experience
33 years as a Financial Advisor--! have served on both Civic and Charitable boards for
almost 20 years.
Please describe your current or past community involvement
I served as a Reserve Police Officer for SDPD from 1993 to 2000. I have done trail
maintenance for SD Mountain Biking Assoc in Carlsbad. I volunteered with the SD
County probation dept to teach job skills to juvenile offenders.
Please list all service on boards, commissions or committees, private or public agencies,
{including non-profit organizations)
Currently serve as a local board member of the Selective Service System, aka the draft board (A Presidential
appointment for life). I was Chairman of the board of the San Diego County Law Enforcement review board for 8
years. I was on the SDPD Foundation Board. I was Chairman of the board of the International Mountain Bicycle
Assoc for 9 years. "· ·
Additional information or comments
I want to devote time and energy to making Carlsbad an even more beautiful and
livable community for residents and visitors.
Submittal Information
Please select the submit button below to electronically submit application. If you prefer to print, please select "print
form" button, sign and mail to:
City of Carlsbad
City Clerk's Office
1200 Carlsbad Village Drive
Carlsbad, CA 92008.
Signature _______ ......;._ _____ Date 10/03/2019
* Only required to sign if submitting paper form; if submitting electronically your submittal via e-mail is considered
acknowledgement
Clear form , Print form S'ubmitform
Dec. 10, 2019 Item #13 Page 11 of 11