HomeMy WebLinkAbout2020-06-23; City Council; ; Levy of Annual Assessment for Carlsbad Tourism Business Improvement District for Fiscal Year 2020-21CA Review CKM
Meeting Date: June 23, 2020
To: Mayor and City Council
From: Scott Chadwick, City Manager
Staff Contact: Cheryl Gerhardt, Finance Manager
cheryl.gerhardt@carlsbadca.gov or 760‐602‐2468
Subject: Levy of Annual Assessment for Carlsbad Tourism Business Improvement
District for Fiscal Year 2020‐21
Recommended Action
Hold a public hearing on the levying of an assessment for the Carlsbad Tourism Business
Improvement District, and, in the absence of a majority protest, adopt a resolution confirming
the Carlsbad Tourism Business Improvement District Advisory Board’s annual report and levying
the assessment for fiscal year 2020‐21.
Executive Summary/Discussion
The Carlsbad Tourism Business Improvement District administers marketing and visitor
programs to promote the City of Carlsbad as a tourism visitor destination and funds projects,
programs, and activities, including appropriate administrative charges, that benefit hotels
within the district’s boundaries.1 It is funded by an assessment of $1 per room per night for
hotels, resorts and other lodging businesses in Carlsbad.
The district’s Advisory Board is required to present an annual report for the City Council’s
review and approval for each fiscal year for which assessments are to be levied and collected.
The report describes the improvements and activities to be funded by the assessment. The City
Council approved the Advisory Board’s latest report on June 2, 2020, declared an intention to
levy and collect an annual assessment in fiscal year 2020‐21 and scheduled this public hearing
on the levying of the proposed assessments.
At this public hearing, the City Council must hear and consider all protests against the levy of
the assessment. If the City Council receives written protests from affected business owners that
will pay 50% or more of the proposed assessments, the City Council may not take any further
steps to levy the assessment for a period of one year. Written protests must be submitted to
the city clerk at or before the time set for the public hearing. They also must contain sufficient
information to identify the affected business and to show the person submitting the protest is
the business owner or is authorized to speak on behalf of the business owner.
1 The City Council formed the Carlsbad Golf Lodging Business Improvement District in 2012 when it adopted
Ordinance No. CS‐194 (Carlsbad Municipal Code Chapter 3.38).
June 23, 2020 Item #10 Page 1 of 4
At the conclusion of the hearing, if there is no majority protest, the City Council may adopt a
resolution confirming the Advisory Board’s report, which will constitute the levy of the
assessment for fy 2020‐21.
Fiscal Analysis
For fiscal year 2020‐21, the Carlsbad Tourism Business Improvement District’s $1 per room per
night assessment is estimated to generate $800,000 in revenues to be used for the promotion
of tourism.
Next Steps
If the City Council confirms the Advisory Board’s report and levies the assessment for fy 2020‐
21, the assessment will go into effect July 1, 2020.
Environmental Evaluation (CEQA)
Pursuant to Public Resources Code section 21065, this action does not constitute a “project”
within the meaning of the CEQA in that it has no potential to cause either a direct physical
change in the environment, or a reasonably foreseeable indirect physical change in the
environment, and therefore does not require environmental review.
Public Notification
Public notice of this item was posted in accordance with the Ralph M. Brown Act and it was
available for public viewing and review at least 72 hours prior to scheduled meeting date. In
addition, in accordance with California Streets and Highways Code Section 36534(b), the city
clerk gave notice of the public hearing by publishing the resolution of intention in a newspaper
of general circulation in the city not less than seven days before the public hearing.
Exhibits
1. City Council resolution
June 23, 2020 Item #10 Page 2 of 4
RESOLUTION NO. 2020-133
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, CONFIRMING THE ADVISORY BOARD'S REPORT AND LEVYING
THE ASSESSMENT FOR FISCAL YEAR 2020-21 FOR THE CARLSBAD TOURISM
BUSINESS IMPROVEMENT DISTRICT (CTBID)
EXHIBIT 1
WHEREAS, the CTBID was formed in accordance with the Parking and Business Improvement
Area Law of 1989 (Cal. Streets and Highways Code, § 36500 et seq.); and
WHEREAS, on June 2, 2020, the City Council adopted a resolution (1) approving the CTBID
Advisory Board's annual report, (2) indicating an intention to levy an assessment for fiscal year 2020-
21, and (3) setting a public hearing on the levy of the assessment for June 23, 2020 (resolution of
intention); and
WHEREAS, the city clerk published the resolution of intention in a newspaper of general
circulation in the city not less than seven days before the public hearing; and
WHEREAS, on June 23, 2020, the City Council conducted a public hearing on the levy of the
assessment and considered all protests against the levy of the assessment; and
WHEREAS, the City Council did not receive written protests from affected business owners that
will pay 50 percent or more of the proposed assessments.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as
follows:
1. That the above recitations are true and correct.
2. That the City Council confirms the CTBID Advisory Board's annual report, which is on file
in the city clerk's office.
3. That the boundaries of the CTBID shall be the legal boundaries of the City of Carlsbad.
4. That the assessment to be levied shall be a flat fee of $1.00 per occupied room per night
for all transient occupancies, as defined in Carlsbad Municipal Code Section 3.12.020,
due and payable to the City of Carlsbad's finance department at the same time and in
the same manner as payment of transient occupancy tax.
5. That the adoption of this resolution shall constitute the levy of the assessment for the
CTBID for fiscal year 2020-21, beginning July 1, 2020 through June 30,2021.
June 23, 2020 Item #10 Page 3 of 4
EXHIBIT 1
PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of
Carlsbad on the 23rd day of June, 2020, by the following vote, to wit:
AYES:
NAYS:
ABSENT:
Hall, Blackburn, Bhat-Patel, Schumacher.
None.
None.
MATT HALL, Mayor
(SEAL)
June 23, 2020 Item #10 Page 4 of 4
NOTICE OF HEARING ON RESOLUTION OF INTENTION
NOTICE IS HEREBY GIVEN that on June 2, 2020, the City Council of the City of Carlsbad adopted Resolution No.
2020-094, declaring an intention to levy and collect annual assessments for the Carlsbad Tourism Business
Improvement District (CTBID}, and setting a public hearing date for 3:00 p.m. on June 23, 2020, at 1200 Carlsbad
Village Drive, Carlsbad, California.
RESOLUTION NO. 2020-093 provides as follows:
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA, APPROVING THE CARLSBAD
TOURISM BUSINESS IMPROVEMENT DISTRICT (CTBID) ANNUAL REPORT, DECLARING AN INTENTION TO LEVY
AND COLLECT AN ANNUAL ASSESSMENT AND SETTING A PUBLIC HEARING DATE
WHEREAS, the CTBID was formed in accordance with the Parking and Business Improvement Area Law
of 1989 (Cal. Streets and Highways Code,§ 36500 et seq.); and
WHEREAS, the CTBID boundaries are the boundaries of the City of Carlsbad; and
WHEREAS, the CTBID Advisory Board must present an annual report to the City Council for approval for
each fiscal year for which assessments are to be levied and collected to pay the cost for the improvements and
activities described in the report; and
WHEREAS, the CTBID Advisory Board submitted an annual report (Attachment A, on file in the Office of
the City Clerk) to the City Council for fiscal year 2020-21; and
WHEREAS, after the City Council approves the annual report, the City Council must adopt of resolution
declaring its intention to levy and collect assessments for fiscal year 2020-21; and
WHEREAS, the assessments will generally be spent to administer marketing and visitor programs to
promote the City of Carlsbad as a tourism visitor destination and to fund projects, programs, and activities,
including appropriate administrative charges, that benefit hotels within the CTBID boundaries; and
WHEREAS, the amount of the proposed assessment and a full and detailed description of the activities
to be conducted and funded in fiscal year 2020-21 are included in Attachment A (on file in the Office of the City
Clerk).
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as follows:
1. That the above recitations are true and correct.
2. That the annual report (Attachment A, on file in the Office of the City Clerk) is approved as
submitted by CTBID Advisory Board.
3. That for fiscal year 2020-21, the City Council intends to levy and collect an assessment of $1 per
room-night for each transient occupancy in the city.
4. That the City Council will hold a public hearing at 3 p.m. on June 23, 2020 on the levying of the
annual assessment.
5. That at the public hearing, the City Council will consider any oral or written protests to the
levying of the assessments. Written protests must be submitted to the city clerk at or before the
time set for the public hearing. Written protests must contain sufficient information to identify
the affected business and to show the person submitting the protest is the business owner or is
speaking on behalf of the business owner. If, following the public hearing, there are written
protests from affected business owners that will pay 50 percent or more of the proposed
assessments, the City Council will not take any further action to levy the proposed assessment
for one year.
That the city clerk is directed to give notice of the public hearing by causing this resolution of intention
to be published once in a newspaper of general circulation in the city not less than seven days before the public
hearing.
PASSED, APPROVED AND ADOPTED at a Special Meeting of the City Council of the City of Carlsbad on
the 2nd day of June 2020, by the following vote, to wit:
AYES:
NAYS:
ABSENT:
Hall, Blackburn, Bhat-Patel, Schumacher.
None.
None.
Copies of the staff report will be available on and after June 19, 2020. If you have any questions, please contact
Cheryl Gerhardt in the Finance Department at 760-602-2468 or cheryl.gerhardt@carlsbadca.gov.
Per State of California Executive Order N-29-20, and in the interest of public health and safety, we are
temporarily taking actions to prevent and mitigate the effects of the COVID-19 pandemic by holding City Council
and other public meetings electronically or by teleconferencing. The meeting can be viewed online at
www.carlsbadca.gov or on the city's cable channel. The Carlsbad City Council welcomes your participation.
During the COVID-19 public health emergency, the city has provided two easy ways for community members to
provide comments during a City Council meeting:
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Sign up to provide verbal comments by phone by filling out an on line registration form by 2 p.m. the day of the
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In writing
E-mail your comments to clerk@carlsbadca.gov. Emails received by 2 p.m. will be provided to the City Council
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If you challenge the program budgets in court, you may be limited to raising only those issues you or someone
else raised at the public hearing described in this notice or in written correspondence delivered to the City of
Carlsbad, Attn: City Clerk's Office, 1200 Carlsbad Village Drive, Carlsbad, CA 92008, at or prior to the public
hearing.
PUBLISH DATE: June 12, 2020
CITY OF CARLSBAD
CITY COUNCIL
Cheryl Gerhardt, Finance Manager
June 23, 2020
Carlsbad Tourism Business
Improvement District
Levy of Annual Assessment
Public Hearing
June 2, 2020 Council Meeting
•Approved annual report
•Adopted Resolution of intention to levy and collect annual assessment in FY 2020-21
•Scheduled public hearing for June 23
CTBID Hearing Process
•Hold Hearing
•Consider Protests
•If majority protest, no further steps for one year
•If no majority protest, adopt resolution confirming the annual report and levying the assessment for FY 2020-21
Carlsbad Tourism Business
Improvement District
Public Hearing