HomeMy WebLinkAbout2020-09-01; City Council; ; Carlsbad Tourism Business Improvement District Assessment Modification: Public Hearing, Confirmation of Modified Annual Report, and Ordinance Adoption Meeting Date: Sept. 1, 2020
To: Mayor and City Council
From: Scott Chadwick, City Manager
Staff Contact: Cheryl Gerhardt, Finance Manager
cheryl.gerhardt@carlsbadca.gov, 760-602-2468
Subject: Carlsbad Tourism Business Improvement District Assessment
Modification: Public Hearing, Confirmation of Modified Annual Report,
and Ordinance Adoption
Recommended Actions
1. Hold a public hearing on the modification of the assessment for the Carlsbad
Tourism Business Improvement District and determine whether there is a majority
protest.
2. In the absence of a majority protest, adopt an ordinance amending Carlsbad
Municipal Code (CMC) Section 3.37.050 – Carlsbad Tourism Business Improvement
District.
3. Adopt a resolution confirming the district advisory board’s modified annual report
and levying the modified assessment for the remainder of fiscal year 2020-21,
beginning Nov. 1, 2020.
Executive Summary/Discussion
The City of Carlsbad established the Carlsbad Tourism Business Improvement District in 2005
under the Parking and Business Improvement Area Law of 1989 (California Streets and Highway
Code Section 36500 et seq.). The district generates funds to administer marketing and visitor
programs to promote the City of Carlsbad as a tourism visitor destination and to fund projects,
programs, and activities, including appropriate administrative charges, that benefit hotels
within the district’s boundaries. An appointed advisory board makes recommendations on
expenditures for the district’s programs and activities, makes recommendations for the
district’s annual budget, and provides end-of-year financial reports.
The district’s assessment is currently a flat fee of $1 per occupied room per night for all
transient occupancies, or temporary lodging rentals. The assessment has not been modified
since the district was established.
On June 26, 2020, the district’s advisory board sent the City Council a letter recommending the
City Council modify the assessment to be 2% of gross short-term room rental revenue for all
transient occupancies. The additional assessment revenue will enable the district to provide
improved services and activities to the assessed businesses.
On July 14, 2020, the City Council adopted a resolution of intention to modify the assessment as
recommended. The City Council also scheduled a public meeting for Aug. 25, 2020 and a public
Sept. 1, 2020 Item #4 Page 1 of 34
hearing for Sept. 1, 2020. All affected businesses were notified of this resolution and of the
public meeting and public hearing dates.
On Aug. 25, 2020, the City Council held a public meeting, the purpose of which was to allow the
City Council to receive public comments and testimony on the assessment modification. The
purpose of the Sept. 1, 2020 public hearing is to allow the City Council to hear and consider all
protests against the assessment modification. If there are written protests from affected
business owners who will pay 50% or more of the modified assessment levies, the City Council
may not take any further action to modify the assessment for one year.
Modifying the assessment requires the passage of an ordinance amending CMC 3.37.050 –
Carlsbad Tourism Business Improvement District. The City Council introduced an ordinance
amending CMC 3.37.050 at its Aug. 25, 2020 meeting. If there is no majority protest, the City
Council may adopt the ordinance following the Sept. 1, 2020 public hearing.
As part of the process for levying an annual assessment, the advisory board is required to
submit a report describing the improvements and activities to be funded with the assessment
proceeds. The City Council approved the report for the fiscal year 2020-21 assessment at the
City Council’s meeting on June 2, 2020 and confirmed the report at its meeting on June 23,
2020. (The confirmation of the report authorizes the assessment to be levied against the
affected businesses.) Because the proposed modified assessment will increase the assessment
proceeds available for fiscal year 2020-21, the advisory board has provided a modified fiscal
year 2020-21 report. The City Council approved the report at its Aug. 25, 2020 meeting. To levy
the modified assessment, the City Council must confirm the report at its Sept. 1, 2020 meeting.
Fiscal Analysis
The $1 per room night assessment rate is estimated to generate $800,000 in revenue in fiscal
year 2020-21 for the district’s activities. Modifying the assessment to 2% of the gross short-
term room rental revenue would increase fiscal year 2020-21 estimated revenue to $1.2
million.
Next Steps
If adopted, the ordinance amending CMC 3.37.050 – Carlsbad Tourism Business Improvement
district will become effective 30 days after adoption, but the modified assessment would
commence Nov. 1, 2020.
Environmental Evaluation (CEQA)
This action does not constitute a “project” within the meaning of the California Environmental
Quality Act under California Public Resources Code Section 21065 in that it has no potential to
cause either a direct physical change in the environment or a reasonably foreseeable indirect
physical change in the environment and therefore does not require environmental review.
Public Notification
Public notice of this item was posted in accordance with the Ralph M. Brown Act and it was
available for public viewing and review at least 72 hours prior to the scheduled meeting date.
In addition, following the adoption of the Resolution of Intention, a notice was mailed to all
affected business owners on July 17, 2020, which began a mandatory 45-day period during
which the owners may protest the modification.
Sept. 1, 2020 Item #4 Page 2 of 34
Exhibits
1.City Council resolution
2.Ordinance amending Carlsbad Municipal Code 3.37.050 - Carlsbad Tourism Business
Improvement District
3.Highlighted amendments to CMC 3.37.050
4.Letter from Carlsbad Tourism Business Improvement District Advisory Board
5.Adopted Resolution of Intention
6.Notice of Public Meeting and/or Public Hearing
7.Written protests
Sept. 1, 2020 Item #4 Page 3 of 34
RESOLUTION NO. 2020-180
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, CONFIRMING THE MODIFIED ANNUAL REPORT OF THE
CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT (CTBID) AND
LEVYING THE MODIFIED ASSESSMENTS FOR FISCAL YEAR 2020-21
BEGINNING NOV. 1, 2020
WHEREAS, the Carlsbad Tourism Business Improvement District (CTBID) was formed in
accordance with the Parking and Business Improvement Area Law of 1989 (California Streets and
Highway Code, § 36500 et seq.) (the "Act"); and
WHEREAS, Section 36533 of the Act requires the CTBID Advisory Board to present a
report to the City Council for review and approval for each fiscal year for which assessments are
to be levied and collected to pay the cost of the improvements and activities described in the
report; and
WHEREAS, the CTBID Advisory Board submitted an Annual Report to the City Council for
FY 2020-21, which the City Council approved at its meeting on June 2, 2020 and confirmed at its
meeting on June 23, 2020; and
WHEREAS, the current assessment for the CTBID is a flat fee of $1 per occupied room
per night for all transient occupancies; and
WHEREAS, on June 26, 2020, the Advisory Board sent the City Council a letter
recommending the City Council modify the assessment to be 2% of gross short-term room
rental revenue for all transient occupancies; and
WHEREAS, on July 14, 2020, the City Council adopted a Resolution of Intention to
modify the assessment as recommended; and
WHEREAS, the City Council conducted a public meeting on Aug. 25, 2020 to receive
public comments and testimony on the assessment modification; and
WHEREAS, the City Council conducted a public hearing on Sept. 1, 2020 to hear and
consider all protests against the assessment modification; and
WHEREAS, all affected businesses were notified of the Resolution of Intention and of the
public meeting and public hearing dates; and
Sept. 1, 2020 Item #4 Page 4 of 34
WHEREAS, the City Council did not receive written protests from affected business
owners who will pay 50% or more of the modified assessment levies; and
WHEREAS, the CTBID Advisory Board submitted to the City Council a modified Annual
Report for FY 2020-21 based on the proposed modified assessment; and
WHEREAS, the City Council approved the modified Annual Report for FY 2020-21 at its
meeting on Aug. 25, 2020.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad as follows:
1. That the above recitations are true and correct.
2. That the City Council confirms the CTBID Advisory Board's modified Annual
Report for FY 2020-21 (Attachment A).
3. That the boundaries of the CTBID shall be the legal boundaries of the City of
Carlsbad.
4. That as of Nov. 1, 2020, the assessment to be levied shall be 2% of gross short-
term room rental revenue for all transient occupancies, as defined in Carlsbad Municipal Code
Section 3.12.020, due and payable to the City of Carlsbad's finance department at the same
time and in the same manner as the payment of transient occupancy tax.
5. That the adoption of this resolution shall constitute the levy of the modified
assessment for the CTBID for FY 2020-21, beginning Nov. 1, 2020 through June 30, 2021.
Sept. 1, 2020 Item #4 Page 5 of 34
PASSED, APPROVED AND ADOPTED at a Meeting of the City Council of the City of Carlsbad
on the 1st day of September, 2020, by the following vote, to wit:
AYES: Hall, Blackburn, Bhat-Patel, Schumacher.
NAYS: None.
ABSENT: None.
MATT HALL, Mayor
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BARBARA ENGLESON, City Clerk
(SEAL)
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Sept. 1, 2020 Item #4 Page 6 of 34
Carlsbad Tourism and Business Improvement District (CTBID)
2020-2021 Modified Annual Report
Method of Assessment: The CTBID includes all hotel businesses located within the CTBID
boundaries. The assessment shall be levied on all hotel businesses, existing and future,
within the City of Carlsbad based upon 2% of gross short-term room rental revenue for all
transient occupancies as defined in section 3.12.020(7) of the Carlsbad Municipal Code.
The amount of assessment shall be separately stated from the amount of the rent and
other taxes charged, and each transient shall receive a receipt for payment from the
operator. The assessment will be remitted monthly, based on 2% of gross short-term
room rental revenue for the previous month.
Assessment Funding Purpose: To administer marketing and visitor programs to promote
the City of Carlsbad as a tourism visitor destination and to fund projects, programs, and
activities, including appropriate administrative charges that benefit hotels within the
boundaries of the District.
2019-20 Work Plan: Last fiscal year, the CTBID contracted with Carlsbad Convention and
Visitors Bureau (dba Visit Carlsbad) to provide tourism marketing services for Carlsbad.
In addition, $20,000 in grants were awarded to fund events to increase the overnight
stays in Carlsbad hotels.
The previously adopted CTBID 2020-21 budget included a reduced funding level of
$800,000 for Visit Carlsbad. This reduced funding level is the result of reduction in
assessment revenue due to Covid-19. The services provided will focus primarily on post
Covid-19 marketing recovery efforts. The majority of this will be done by interactive
marketing and group sales. Funding also includes managing the visitor center and
publications. The increase in the assessment from $1 per room night to 2% of gross
revenue will result in an estimated budget of $1,200,000, and goes into effect November
1. This increased revenue will provide additional funding for marketing during the
recovery. Due to the uncertainty of the tourism economy at this time, the CTBID Board
will revisit the budget mid-year as well as the Visit Carlsbad contract to make adjustments
based on the needs at that time.
Detail of the modified 2020-21 budget is shown on the following page.
Attachment A
Sept. 1, 2020 Item #4 Page 7 of 34
2020-21 CTBID Budget
2016-17 2017-18 2018-19 2019-20 2020-21 2020-21
Program Areas Description Actuals Actuals Actual Actual Adopted Budget Modified Budget
Carryover Fund Balance $655,774 $722,331 $696,716 $640,318 617,131 617,131
Revenues:
CTBID Assessment $1 per room night 1,205,851 1,246,944 1,333,001 1,088,859 800,000 1,200,000
Interest Earnings 1,658 2,535 26,920 21,385
Total Estimated Revenues 1,207,509 1,249,479 1,359,921 1,110,244 800,000 1,200,000
Expenditures:
2% Admin. Fee - City 2% of CTBID assessment revenue, for collection of CTBID
assessment and accounting for CTBID 24,116 24,896 26,644 21,045 16,000 24,000
CCVB Payment To operate visitor center, market and promote Carlsbad 978,612 1,130,216 1,244,575 1,040,326 800,000 800,000
Staff support Staff support to the CTBID - 2% of revenues 19,224 16,972 15,649 20,446 16,000 24,000
Professional Services Civitas Contract 32,960 12,000
CTBID Grants Grant program established by CTBID Board 119,000 103,011 129,451 18,654 75,000 35,000
Total Expenses 1,140,952 1,275,095 1,416,319 1,133,431 907,000 895,000
Ending Fund Balance Contingency for Revenue shortfall $722,331 $696,716 $640,318 $617,131 510,131 922,131
Sept. 1, 2020 Item #4 Page 8 of 34
Visit Carlsbad Expenses
2016-17
Actuals
2017-18
Actuals
2018-19
Budget
2019-20
Request
Labor 348,088 406,478 422,051 434,324 Advertising Campaign 7,095 7,923 156,000 156,000
Digital MKtg 247,764 235,610 250,000 250,000
Group 184,259 198,967 301,100 194,500 PR Contract 95,099 224,353 185,000 190,000
G&A 27,911 29,323 35,649 30,676
Other promotion 35,725 39,929 41,800 42,500
945,941 1,142,583 1,391,600 1,298,000 37%
Reserves 722332
Sept. 1, 2020 Item #4 Page 9 of 34
Agreement Date
11/8/2019 $40,000 6 Months $6,000/month
paid (16,480) 12/19/2019
paid (6,240) 2/6/2020
paid (2,240) 6/30/2020
$15,040
5/15/2020 $20,000 6 Months $6,000/month
Paid -8000 6/4/2020
Paid -6000 7/23/2020
$6,000
Sept. 1, 2020 Item #4 Page 10 of 34
ORDINANCE NO. CS-381
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, AMENDING CARLSBAD MUNICIPAL CODE SECTION 3.37.050
TO MODIFY THE ASSESSMENT FOR THE CARLSBAD TOURISM BUSINESS
IMPROVEMENT DISTRICT
WHEREAS, the City of Carlsbad established the Carlsbad Tourism Business Improvement District
(CTBID) in 2005 under the Parking and Business Improvement Area Law of 1989 (California Streets and
Highway Code § 36500 et seq.); and
WHEREAS, the CTBID generates funds to administer marketing and visitor programs to promote
the City of Carlsbad as a tourism visitor destination and to fund projects, programs, and activities,
including appropriate administrative charges, that benefit hotels within the CTBID's boundaries; and
WHEREAS, an appointed advisory board (Board) makes recommendations on expenditures for
the CTBID's programs and activities, makes recommendations for the CTBID's annual budget, and
provides end-of-year financial report; and
WHEREAS, the CTBID assessment is currently a flat fee of $1 per occupied room per night for all
transient occupancies; and
WHEREAS, the assessment has not been modified since the CTBID was established; and
WHEREAS, on June 26, 2020, the Board sent the City Council a letter recommending the City
Council modify the assessment to be 2% of gross short-term room rental revenue for all transient
occupancies; and
WHEREAS, the additional assessment revenue will allow the CTBID to provide improved services
and activities to assessed businesses; and
WHEREAS, on July 14, 2020, the City Council adopted a Resolution of Intention to modify the
assessment as recommended; and
WHEREAS, the City Council conducted a public meeting on August 25, 2020 to receive public
comments and testimony on the assessment modification; and
WHEREAS, the City Council conducted a public hearing on September 1, 2020 to hear and
consider all protests against the assessment modification; and
WHEREAS, all affected businesses were notified of the Resolution of Intention and of the public
meeting and public hearing dates; and
Sept. 1, 2020 Item #4 Page 11 of 34
WHEREAS, the City Council did not receive written protests from affected business owners who
will pay 50% or more of the modified assessment levies; and
WHEREAS, the City Council received, approved, and confirmed a modified FY 2020-21 annual
report for the CTBID.
NOW, THEREFORE, the City Council of the City of Carlsbad, California, does ordain as follows:
1. The above recitations are true and correct.
2. As of Nov. 1, 2020, Carlsbad Municipal Code Section 3.37.050 is amended to read:
3.37.050 Levy and collection of assessments.
The CTBID will include all hotel businesses located within the CTBID
boundaries. An assessment shall be levied on all hotel businesses, existing and
future, within the City of Carlsbad of two percent (2%) of gross short-term
room rental revenue for all transient occupancies as defined in Section
3.12.020 of the Carlsbad Municipal Code. The amount of the assessment shall
be separately stated from the amount of the rent and other taxes charged,
and each transient shall receive a receipt for payment from the operator. The
assessment will be collected monthly, based on two percent (2%) of gross
short-term room rental revenue for the previous month. New hotel businesses
within the boundaries will not be exempt from the levy of assessment
authorized by Section 36531. Assessments pursuant to the CTBID shall not be
included in gross room rental revenue for purpose of determining the amount
of the transient occupancy tax. No assessment shall be imposed upon
occupancies of any federal or State of California officer or employee when on
official business nor on occupancies of any officer or employee of a foreign
government who is exempt by reason of express provision of federal law or
international treaty.
EFFECTIVE DATE: This ordinance shall be effective 30 days from the date of its adoption; and
the City Clerk shall certify the adoption of this ordinance and cause the full text of the ordinance or a
summary of the ordinance prepared by the City Attorney to be published at least once in a newspaper
of general circulation in the City of Carlsbad within fifteen days after its adoption.
Sept. 1, 2020 Item #4 Page 12 of 34
MATT HALL4a, Ai- or
BA • : ' A TNGLESON, City Clerk
(SEAL)
INTRODUCED AND FIRST READ at a Regular Meeting of the Carlsbad City Council on the 25th
day of August, 2020, and thereafter
PASSED, APPROVED AND ADOPTED at a Regular Meeting of the City Council of the City of
Carlsbad on the 1st day of September, 2020, by the following vote, to wit:
AYES: Hall, Blackburn, Bhat-Patel, Schumacher.
NAYS: None.
ABSENT: None.
APPROVED AS TO FORM AND LEGALITY:
CELIA A. BREWER, City Attorney
Sept. 1, 2020 Item #4 Page 13 of 34
PROPOSED AMENDMENTS TO
CARLSBAD MUNICIPAL CODE SECTION 3.37.050
3.37.050 Levy and collection of assessments.
The CTBID will include all hotel businesses located within the CTBID boundaries. The An
assessment shall be levied on all hotel businesses, existing and future, within the City of Carlsbad
based upon a flat fee of two percent (2%) of gross short-term room rental revenue one dollar per
occupied room per night for all transient occupancies as defined in Section 3.12.020 of the
Carlsbad Municipal Code. The amount of the assessment shall be separately stated from the
amount of the rent and other taxes charged, and each transient shall receive a receipt for
payment from the operator. The assessment will be collected monthly, based on two percent
(2%) of gross short-term room rental revenue on one dollar per occupied room per night in
revenues for the previous month. New hotel businesses within the boundaries will not be exempt
from the levy of assessment authorized by Section 36531. Assessments pursuant to the CTBID
shall not be included in gross room rental revenue for purpose of determining the amount of the
transient occupancy tax. No assessment shall be imposed upon occupancies of any federal or
State of California officer or employee when on official business nor on occupancies of any officer
or employee of a foreign government who is exempt by reason of express provision of federal
law or international treaty.
Exhibit 3
Sept. 1, 2020 Item #4 Page 14 of 34
Exhibit 4
Sept. 1, 2020 Item #4 Page 15 of 34
RESOLUTION NO. 2020-134
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD,
CALIFORNIA, DECLARING ITS INTENTION TO MODIFY THE ASSESSMENT
RATE FOR THE CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT,
FIXING THE TIME AND PLACE OF A PUBLIC MEETING AND PUBLIC HEARING
ON THE MODIFICATION, AND GIVING NOTICE OF THE PUBLIC MEETING AND
PUBLIC HEARING
EXHIBIT 5
WHEREAS, pursuant to the Parking and Business Improvement Area Law of 1989 (California
Streets and Highway Code§ 36500 et seq.) (the "89 Law"), the City Council has established the Carlsbad
Tourism Business Improvement District ("District"); and
WHEREAS, the 89 Law authorizes the District's advisory board at any time to recommend the
City Council modify the basis and method of levying the assessment rate of the District; and
WHEREAS, the District's advisory board .submitted a written recommendation that the City
Council modify the District assessment rate from $1 per occupied room night for all transient
occupancies to 2% of gross short-term room rental for all transient occupancies; and
WHEREAS, the 89 Law establishes the procedure to modify the assessment rate which includes
adopting a Resolution of Intention, providing notice to affected business owners, holding a public
meeting, holding a public hearing, and adopting an ordinance modifying the assessment rate.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as
follows:
1.The above recitations are true and correct.
2.The City Council declares its intention to modify the District assessment rate from $1
per occupied-room per night for all transient occupancies to 2% of gross short-term.
room rental revenue for all transient occupancies.
3.As with the current assessment, the modified assessment would be levied on all hotel
businesses, existing and in the future, within the District boundaries.
4.The District boundaries continue to be consistent with the boundaries of the City of
Carlsbad.
5.The modified assessment rate would go into effect on November 1, 2020.
6.The improvements and activities proposed for the District that shall be funded by the
levy of assessments on businesses within the District boundaries include:
a.General promotion of business activities within the District;
b.Promotion of public events which benefit businesses in the District and which take
place on or in public places within the District;
c.Decoration of any public place within the District; and
Sept. 1, 2020 Item #4 Page 16 of 34
Sept. 1, 2020 Item #4 Page 17 of 34
Sept. 1, 2020 Item #4 Page 18 of 34
NOTICE OF PUBLIC MEETING AND PUBLIC HEARING CONCERNING THE MODIFICATION OF THE CARLSBAD
TOURISM BUSINESS IMPROVEMENT DISTRICT ASSESSMENT RATE
NOTICE IS HEREBY GIVEN that on July 14, 2020, the City Council of the City of Carlsbad adopted a Resolution of
Intention to modify the Carlsbad Tourism Business Improvement District (the “CTBID”) assessment rate as set
forth in the Resolution of Intention.
NOTICE IS HEREBY FURTHER GIVEN that at 3:00 PM on August 25, 2020, at City Hall, 1200 Carlsbad Village Drive,
Carlsbad, CA 92008, a public meeting shall be held to allow public testimony regarding the modification of the
CTBID assessment rate as set forth in the Resolution of Intention.
NOTICE IS HEREBY FURTHER GIVEN that 3:00 PM on September 1, 2020, at City Hall, 1200 Carlsbad Village Drive,
Carlsbad, CA 92008, has been set as the time and place for a public hearing at which time the City Council
proposes to modify the CTBID assessment rate as set forth in the Resolution of Intention.
Location: The CTBID includes all hotel businesses located within the boundaries of the City of Carlsbad.
Services: The CTBID is designed to provide specific benefits to payors by increasing demand for overnight
visitation to hotels within the CTBID boundaries. Revenues collected shall be used for the
following:
•General promotion of business activities within the CTBID;
•Promotion of public events which benefit businesses in the CTBID and which take place
on or in public places within the CTBID;
•Decoration of any public place within the CTBID; and
•Acquisition, construction, installation or maintenance of improvements identified in
California Streets and Highways Code Section 36510.
Cost: The proposed assessment modification would increase the current assessment rate of $1 per
occupied room per night for all transient occupancies to 2% of gross short-term room rental
revenue for all transient occupancies.
Protest: Any owner of a lodging business within the CTBID that will be subject to the assessment may
protest the modification of the CTBID assessment rate. Written protests must be received by
the City Clerk of the City of Carlsbad before the close of the scheduled public hearing. If written
protests are received from the owners of lodging businesses in the CTBID who 50% or more of
the estimated annual assessments to be levied, the CTBID assessment rate shall not be modified.
You may mail a written protest to: Office of the City Clerk, City of Carlsbad, 1200 Carlsbad
Village Drive, Carlsbad, CA 92008
COVID-19 pandemic related public health orders may prevent your personal appearance at the
public meeting or the public hearing. If your personal appearance is permitted, you may appear
at the public meeting or the public hearing and submit a written protest at that time.
Information: Should you desire additional information about the proposed CTBID assessment rate
modification contact: Cheryl Gerhardt, Carlsbad Tourism Business Improvement District Staff,
1635 Faraday Ave., Carlsbad, CA 92008
Exhibit 6
Sept. 1, 2020 Item #4 Page 19 of 34
NOTICE OF HEARING ON RESOLUTION OF INTENTION
NOTICE IS HEREBY GIVEN that on July 14, 2020, the City Council of the City of Carlsbad adopted Resolution No.
2020434, declaring an intention to modify an assessment rate for the Carlsbad Tourism Business Improvement
District (CTBID), and setting a public hearing date for 3:00 p.m. on September 1, 2020, at 1200 Carlsbad Village
Drive, Carlsbad, California.
RESOLUTION NO. 2020-134 provides as follows:
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CARLSBAD, CALIFORNIA, DECLARING ITS INTENTION TO
MODIFY THE ASSESSMENT RATE FOR THE CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT, FIXING THE
TIME AND PLACE OF A PUBLIC MEETING AND PUBLIC HEARING ON THE MODIFICATION, AND GIVING NOTICE OF
THE PUBLIC MEETING AND PUBLIC HEARING
WHEREAS, pursuant to the Parking and Business Improvement Area Law of 1989 (California Streets and
Highway Code § 36500 et seq.) (the "89 Law"), the City Council has established the Carlsbad Tourism Business
Improvement District ("District"); and
WHEREAS, the 89 Law authorizes the District's advisory board at any time to recommend the City Council
modify the basis and method of levying the assessment rate of the District; and
WHEREAS, the District's advisory board submitted a written recommendation that the City Council
modify the District assessment rate from $1 per occupied room night for all transient occupancies to 2% of gross
short-term room rental for all transient occupancies; and
WHEREAS, the 89 Law establishes the procedure to modify the assessment rate which includes adopting
a Resolution of Intention, providing notice to affected business owners, holding a public meeting, holding a
public hearing, and adopting an ordinance modifying the assessment rate.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Carlsbad, California, as follows:
1. The above recitations are true and correct.
2. The City Council declares its intention to modify the District assessment rate from $1 per
occupied-room per night for all transient occupancies to 2% of gross short-term room rental
revenue for all transient occupancies.
3. As with the current assessment, the modified assessment would be levied on all hotel
businesses, existing and in the future, within the District boundaries.
4. The District boundaries continue to be consistent with the boundaries of the City of Carlsbad.
5. The modified assessment rate would go into effect on November 1, 2020.
6. The improvements and activities proposed for the District that shall be funded by the levy of
assessments on businesses within the District boundaries include:
a. General promotion of business activities within the District;
b. Promotion of public events which benefit businesses in the District and which take place on
or in public places within the District;
c. Decoration of any public place within the District; and
d. Acquisition, construction, installation or maintenance of improvements identified in Section
36510 of the 89 Law.
7. Funds remaining at the end of any District term may be used in subsequent years in which the
District assessments are levied as long as they are used consistent with the requirements of
Carlsbad Municipal Code Section 3.27.070.
8. The CTBID Advisory Board will continue to serve as the advisory board of the District.
9. The District advisory board shall submit an annual report, which shall include a budget for
operations and activities to be undertaken by the District for the ensuing calendar year, to the
City Council pursuant to Section 36533 of the 89 Law.
Sept. 1, 2020 Item #4 Page 20 of 34
10. The time and place for a public meeting for comments on the modification of the District
assessment rate is set for 3 p.m. on Aug. 25, 2020 at City Hall, 1200 Carlsbad Village Drive,
Carlsbad, CA 92008.
11. The time and place for the public hearing on the modification of the District assessment rate is
set for 3 p.m. on Sept. 1, 2020 at City Hall, 1200 Carlsbad Village Drive, Carlsbad, CA 92008.
12. At the public meeting and public hearing, the testimony of all interested persons for or against
modifying the District will be heard.
13. A protest against modifying the District, as provided in Section 36524 of the 89 Law, must be
made in writing. A written protest may be withdrawn, in writing, at any time before the
conclusion of the public hearing. Each written protest shall contain a description of the business
in which the person signing the protest is interested, sufficient to identify the business and its
address. If the person signing the protest is not shown on the official records of the City of
Carlsbad as the owner of the business, then the protest shall contain or be accompanied by
written evidence that the person is the owner of the business, or the authorized representative.
Any protest as to the regularity or evidence of the proceedings shall be in writing and clearly
state the irregularity or defect to which objection is made. Written protests must be received
by the City Clerk's Office before the close of the public hearing, and may be delivered to the City
Clerk Office at 1200 Carlsbad Village Drive, Carlsbad, CA 92008.
14. If, at the conclusion of the public hearing, there are of record written protests by the owners of
businesses within the District that will collectively pay 50% or more of the proposed modified
District assessment rate, no further proceedings to modify the assessment rate shall occur for a
period of one year from the date of the finding of a majority protest.
15. Further information regarding the proposed modified District assessment rate may be obtained
from the City Clerk, at 1200 Carlsbad Village Drive, Carlsbad, CA 92008 or by contacting Cheryl
Gerhardt, staff for the Carlsbad Tourism Business Improvement District, at (760) 602-2468.
16. The City Clerk is instructed to provide notice of the public meeting and public hearing by mailing
notice and a complete copy of this Resolution of Intention to each and every business owner in
the District on or before July 17, 2020.
PASSED, APPROVED AND ADOPTED at a Meeting of the City Council of the City of Carlsbad on the 14th
day of July 2020, by the following vote, to wit:
AYES: Hall, Blackburn, Bhat-Patel, Schumacher.
NAYS: None.
ABSENT: None.
Copies of the staff report will be available on and after August 28, 2020. If you have any questions, please contact
Cheryl Gerhardt in the Finance Department at 760-602-2468 or cheryl.gerhardt@carlsbadca.gov.
Individuals wishing to speak on this proposal are cordially invited to participate in this public hearing. Per State
of California Executive Order N-29-20, and in the interest of public health and safety, we are temporarily taking
actions to prevent and mitigate the effects of the COVID-19 pandemic by holding City Council and other public
meetings electronically or by teleconferencing. The meeting can be viewed online at www.carlsbadca.gov or
on the city's cable channel. The Carlsbad City Council welcomes your participation. During the COVID-19 public
health emergency, the city has provided two easy ways for community members to provide comments during
a City Council meeting:
Verbally
Sign up to provide verbal comments by phone by filling out an online registration form by 2 p.m. the day of the
meeting. You will receive a confirmation message with instruction about how to call into the meeting.
In writing
Sept. 1, 2020 Item #4 Page 21 of 34
E-mail your comments to clerk@carlsbadca.gov. [mails received by 2 p.m. will be provided to the City Council
prior to the start of the meeting. Other comments will be included with the meeting record. Emailed
comments will not be read out loud during the meeting. Please indicate the agenda item number in your
email subject line.
If you challenge the assessment you may be limited to raising only those issues you or someone else raised at
the public hearing described in this notice or in written correspondence delivered to the City of Carlsbad, Attn:
City Clerk's Office, 1200 Carlsbad Village Drive, Carlsbad, CA 92008, at or prior to the public hearing.
PUBLISH: July 24, 2020
CITY OF CARLSBAD
CITY COUNCIL
Sept. 1, 2020 Item #4 Page 22 of 34
2SEEKPEACEHOUSE
3955 HIBISCUS CIR
CARLSBAD„ CA 92008-4116
CARLSBAD VILLAGE BUNGALOW
1060 BUENA PL
CARLSBAD, CA 92008-1403
A NICE STAY LLC - 3810 UNIT C
21803 CACTUS AVE UNIT H
MARCH AIR RESERVE BASE, CA 92518-
3021
DCLP MANAGEMENT INC
9765 LITTLE CANYON LN
ESCONDIDO, CA 92026-6515
BEACHY GETAWAY
2567 GLASGOW DR
CARLSBAD, CA 92010-5602
FEARN BOYS -150 TAMARACK AVE LLC
1120 JOSHUA WAY
VISTA, CA 92081-7835
FREEDOM RENTALS G SQUARED PACIFIC LLC JOSEPH DOROBA
28699 HILLTOP DR 14440 MEADOWRUN ST 7071 ROSE DR
HIGHLAND, CA 92346-5309 SAN DIEGO, CA 92129-3328 CARLSBAD, CA 92011-3976
KAREN CLEMENTS
1640 OCEANSIDE BLVD
OCEANSIDE, CA 92054-5427
LISA JACKSON - GARFIELD UNIT C
4191 PARKSIDE PL
CARLSBAD, CA 92008-3673
PUDDLE ESCAPER
860 BERNARD WAY
SAN BERNARDINO, CA 92404-2414
TUTU'S PLACE
73-4519 KOHANAIKI RD UNIT 13
KAILUA KONA, HI 96740-8208
ADRIANA EPPLEY
4667 PARK DR
CARLSBAD, CA 92008-4244
CARLSBAD VACATION RENTAL-
CHINQUAPIN
1265 ESTATE DR
LOS ALTOS, CA 94024-6163
LB BEACH PROPERTIES LLC - UNIT A
1314 GULL CT
CARLSBAD, CA 92011-3966
NEW VILLAGE REAL ESTATE LLC
4195 CHINO HILLS PKWY UNIT 531
CHINO HILLS, CA 91709-2618
SEA SLOPE UNIT 4
PO BOX 1781
CARLSBAD, CA 92018-1781
VOELKER REAL ESTATE HOLDINGS
HEMLOCK LLC 130 UNIT A
2261 FLATIRON WAY
SAN MARCOS, CA 92078-2143
AL AND PAM VACATION RENTAL- 3862
3870 CARLSBAD BLVD
CARLSBAD, CA 92008-4008
CASEY BRUSS
5700 ADAMS AVE UNIT B
AUSTIN, TX 78756-1105
LILA BROWN - 271
267 JUNIPER AVE
CARLSBAD, CA 92008-8244
PATRICK COFFEY - 159
211 CERRO ST
ENCINITAS, CA 92024-4823
STEPHEN PELSTRING
946 DAISY AVE
CARLSBAD, CA 92011-4815
3710 CARLSBAD BLVD
2715 CARLSBAD BLVD
CARLSBAD, CA 92008-2210
CAPRI BY THE SEA LLC - UNIT A
1106 2ND ST UNIT 638
ENCINITAS, CA 92024-5096
CIMA PROPERTIES
2909 CANDIL PL
CARLSBAD, CA 92009-7104
DEREK ORME FELINDA MOTTINO JESSICA SULLIVAN
2315 PIO PICO DR 340 E 93RD ST STE 11-B 2003 COSTA DEL MAR RD UNIT 676
CARLSBAD, CA 92008-1037 NEW YORK, NY 10128-5850 CARLSBAD, CA 92009-6814
Sept. 1, 2020 Item #4 Page 23 of 34
MICHELLE DRUTMAN-GREVEN
2003 COSTA DEL MAR RD UNIT 657
CARLSBAD, CA 92009-6802
THY TRAN
747 MAGNOLIA AVE
CARLSBAD, CA 92008
BRIGID FREYNE
41460 ROYAL DORNOCH CT
TEMECULA, CA 92591-2057
HINES
3827 COPPER CREST RD
ENCINITAS, CA 92024-7208
JOHN MCALLISTER
440 N GRANADOS AVE
SOLANA BEACH, CA 92075-1215
PURDOM THOMAS
5525 E LINCOLN DR STE 123
PARADISE VALLEY, AZ 85253-3721
CYNTHIA T BAUSCH - 6808
6808 SHEARWATERS DR
CARLSBAD, CA 92011-3701
ROBERT HESS
2015 HOLIDAY RD
NEWPORT BEACH, CA 92660-4326
SCARANELLA ENTERPRISES
3144 CIRCA DE TIERRA
ENCINITAS, CA 92024-6905
SAM KAYVON
630 GRAND AVE STE F
CARLSBAD, CA 92008-2364
ANNETTE GRANSTEDT REVOCABLE
LIVING TRUST
5380 CARLSBAD BLVD
CARLSBAD, CA 92008-4308
CRAFTSMAN 154
154 SYCAMORE AVE
CARLSBAD, CA 92008-3144
JACOB KLASSEN
1889 HIGH RIDGE AVE
CARLSBAD, CA 92008-3761
KAREN R THOMPSON
PO BOX 130758
CARLSBAD, CA 92013-0758
180-190 WALNUT PROPERTIES LLC -
180A
1641 AMANTE CT
CARLSBAD, CA 92011-4041
KRISTOPHER LANE REED
318 W 625 N
LIN DON, UT 84042-1338
ROSA M VASQUEZ
4522 LADOGA AVE
LAKEWOOD, CA 90713-2737
SILVER STAR 44 LLC
3220 GREY HAWK CT
CARLSBAD, CA 92010-6651
TAYLOR MCKENZIE
7065 SITIO FRONTERA
CARLSBAD, CA 92009-2045
BOX VACATION RENTAL
5380 LOS ROBLES DR
CARLSBAD, CA 92008-4330
HELENBART CO - NORTH UNIT
6520 E EXETER BLVD
SCOTTSDALE, AZ 85251-3104
JACQUELINE CAREW
5425 EL ARBOL DR
CARLSBAD, CA 92008-4419
NICECLIFF PROPERTIES
282 KATONAH AVE STE 239
KATONAH, NY 10536-2110
BEACH VILLAGE RENTAL
PO BOX 231003
ENCINITAS, CA 92009-0000
PATRICK LEE AND ASSOCIATES UNIT F
7172 AVIARA DR
CARLSBAD, CA 92011-4900
SABLAN HOME RENTAL
4862 SEVILLA WAY
CARLSBAD, CA 92008-3815
SWEET CASITA VACATION RENTAL
1833 QUEENS WAY
VISTA, CA 92084-3613
THE BATISTA TRUST - TRUSTEE TURTLE LAKE LLC CASAS DE PUESTA DEL SOL
MICHAEL S BATISTA 260 TAMARACK AVE PO BOX 4086
3432 CORTE ACIANO CARLSBAD, CA 92008-4061 CARLSBAD, CA 92018-4086
CARLSBAD, CA 92009-8697
Sept. 1, 2020 Item #4 Page 24 of 34
CLAIRE KRUGER -4024 STE B
PO BOX 3089
GREENWOOD VILLAGE, CO 80155-0000
SEASIDE RENTAL PROPERTIES-2380
658 LAGUNA DR
CARLSBAD, CA 92008-1609
ARMADA PRIME LLC
8033 LINDA VISTA RD STE 200
SAN DIEGO, CA 92111-5119
CAN DELARIA CORTEZ
2647 GATEWAY RD STE 105-201
CARLSBAD, CA 92009-1757
CLINT MUNE
2373 JEFFERSON ST
CARLSBAD, CA 92008-1405
JH RANCH LLC
7957 N RIVERFRONT DR
IDAHO FALLS, ID 83401-4981
KAIZEN ACCOMMODATIONS
29033 SCOUT CT
CANYON LAKE, CA 92587-7815
LAURIE REISS
446 CHINQUAPIN AVE
CARLSBAD, CA 92008-4103
MICHAEL ENRIGHT - 3771
4665 W 4TH ST
LOS ANGELES, CA 90020-4754
DENNIS DELMAR
789 TURTLE POINT WAY
SAN MARCOS, CA 92069-8126
THE SELTZER HIDEAWAY
7218 DURANGO CIR
CARLSBAD, CA 92011-5114
BRIDGET O'GARA BLOOM
2156 PRINCETON AVE
LOS ANGELES, CA 90026-1926
CGK REAL ESTATE VENTURES
7110 MIMOSA DR
CARLSBAD, CA 92011-5132
CNSW4 LLC
PO BOX 5580
HUNTINGTON BEACH, CA 92615
JOHNSON FAMILY TRUST
2308 E AMERIGE AVE
FULLERTON, CA 92831-4243
KEVIN NIEMS
1185 TAMARACK AVE
CARLSBAD, CA 92008-3418
LLOYD'S CASA
618 SEAWARD AVE
CARLSBAD, CA 92011-3256
MTA GROUP LLC - 2003
3761 ARAPAHO PL
CARLSBAD, CA 92010-5523
OCEAN ELEMENTS AT CARLSBAD - UNIT
1
1875 CENTURY PARK E STE 1800
CENTURY CITY, CA 90067-2519
VACATION RENTAL
PO BOX 675685
RANCHO SANTA FE, CA 92067-5685
BUENAVISTA AIRBNB
3185 SONRISA DR
CORONA, CA 92881-3921
CHESTNUT DIAMOND RESIDENCE LLC
2950 OCEAN ST
CARLSBAD, CA 92008
EQUITAS REAL ESTATE HOLDINGS LLC
1515 SUNRISE DR
VISTA, CA 92084-6418
JOSEPHINE DICKENS
4949 N 7TH ST STE 461
PHOENIX, AZ 85014-3915
LANGEN BEACH HOUSE
3831 PARK DR
CARLSBAD, CA 92008-2740
MARINA SERGEYEVA - 260 TAMARACK
6789 MALLEE ST
CARLSBAD, CA 92011-5056
RENAE VALDEZ-SIMEON
3721 YVETTE WAY
CARLSBAD, CA 92008-2559
TAN IA SOLIS W2 RENTALS LLC ZIBA
151 TAMARACK AVE PO BOX 1530 3030 80TH AVE SE STE 204
CARLSBAD, CA 92008-4060 BRUSH PRAIRIE, WA 98606-0000 MERCER ISLAND, WA 98040-2964
Sept. 1, 2020 Item #4 Page 25 of 34
435 TAMARACK AVE
12806 W MAYA WAY
PEORIA, AZ 85383-2832
BOB AND SUE CRUM RENTALS - 158
167 REDWOOD AVE
CARLSBAD, CA 92008-4052
LESLIE HALL
871 QUAILS TRAIL RD
VISTA, CA 92081-7500
ANCHORAGE INVESTMENTS LLC - 4347
4367 HIGHLAND DR
CARLSBAD, CA 92008-4226
HENDRICKS FARMS
12886 ABRA DR
SAN DIEGO, CA 92128-2325
NAOMI OLSON
3487 GARFIELD ST
CARLSBAD, CA 92008-3240
BELLA SIRENA CONDO
3175 MULBERRY DR S
SALEM, OR 97302-5912
JACLYN HARRTY
3950 HIBISCUS CIR
CARLSBAD, CA 92008-4116
NORIK NARAGHI
PO BOX 7
ESCALAN, CA 95320-0007
POLZIN FAMILY TRUST
PO BOX 365
CARLSBAD, CA 92018-0000
SANTORO J AND M TRUST
PO BOX 892696
TEMECULA, CA 92589-0000
PORTER CONDOMINIUM
7677 BROCKWAY DR
BOULDER, CO 80303-4824
SUMMER WILLIAMS
2374 BUENA VISTA CIR
CARLSBAD, CA 92008-1603
RENEE FITZGERALD
377 JUNIPER AVE
CARLSBAD, CA 92008-8246
VILLAGE BUNGALOWS
PO BOX 2028
CARLSBAD, CA 92018-0000
2445 OCEAN STREET LLC- UNIT A
PO BOX 675324
RANCHO SANTA FE, CA 92067-0000
CONNOR S WISENER
514 AMERICAS WAY BOX 9412
BOX ELDER, SD 57719-7600
3914 LINMAR LANE
PO BOX 1924
LA MIRADA, CA 90637-1924
KIMBERLY MCEVOY
1758 CAPE MAY PL
CARLSBAD, CA 92008-3608
BAUERN PROPERTIES
3149 COACHMAN CT
OCEANSIDE, CA 92056-3602
LE CHATEAU CHERI
7532 13TH HOLE DR
WINDSOR, CA 95492-8701
SJ PROPERTIES LLC
6247 LISMORE PL
CARLSBAD, CA 92009-3068
JOHN CRILLY III
26141 FALSTERBOR DR
MENIFEE, CA 92586-2769
BMILLS AND CO LLC
7317 E GREENWAY RD
SCOTTSDALE, AZ 85260-1603
MCSWAN PROPERTIES
2668 OCEAN ST
CARLSBAD, CA 92008-2237
ED WOZOW
3920 SKYLINE RD
CARLSBAD, CA 92008-2745
PATRICK ALBERT
3222 AVENIDA DE SUENO
CARLSBAD, CA 92009-9537
SURF Y SOL LLC TAMARACK-HILLERY LLC 3287 LINCOLN VACATION RENTAL
1629 VIA LA PLZ 10128 N 119TH PL PO BOX 1426
SAN MARCOS, CA 92078-4721 SCOTTSDALE, AZ 85259 CARLSBAD, CA 92018-1426
Sept. 1, 2020 Item #4 Page 26 of 34
3660 CARLSBAD BOULEVARD TRUST
PO BOX 24785
DENVER, CO 80224
BLUE OCEAN DREAMS LLC
6120 PASEO DEL NORTE STE Ni
CARLSBAD, CA 92011-1147
CNSW11 LLC
12463 RANCHO BERNARDO RD UNIT
126
SAN DIEGO, CA 92128-2143
FERRARI VACATION PROPERTIES
PO BOX 1151
SOLANA BEACH, CA 92075-7151
JEANNE MCCABE
4383 SERENA AVE
OCEANSIDE, CA 92056-5017
OCEAN MIST LLC - 335
2588 EL CAMINO REAL STE F-341
CARLSBAD, CA 92008-1212
VACATION IN CARLSBAD-DOLPHIN
SUITE
1640 ORD WAY
OCEANSIDE, CA 92056-1500
DANIELLE PENMAN
2431 BUENA VISTA CIR
CARLSBAD, CA 92008-1601
JACKIE LEWIS
150 LAKE STS
KIRKLAND, WA 98033-6460
ALLAN MILLER
5715 BALTIMORE DR STE 131
LA MESA, CA 91942-1636
BRETT TODD
948 E CHELSEA DR
FRESNO, CA 93720-1359
COZY BEACH COTTAGE
3267 LINCOLN ST APT B
CARLSBAD, CA 92008-2942
FUNKHOUSER VACATION RENTAL
1281 MAGNOLIA AVE
CARLSBAD, CA 92008-2544
JOEL HIRSCHKOFF
2353 JEFFERSON ST
CARLSBAD, CA 92008
OCEAN MIST LLC - 337
2588 EL CAMINO REAL STE F341
CARLSBAD, CA 92008-1212
ARBOR WORK LLC
2216 MELROSE AVE
ANN ARBOR, MI 48104-4070
DONALDJ MOORE
2012 BREAKER LN
FLOWER MOUND, TX 75022-5481
KIMBERLY CHANDHOK - UNIT A
610 VIEW ST
MOUNTAIN VIEW, CA 94041-2149
ANTHONY ROSS
200 CONGRESS AVE UNIT 35AC
AUSTIN, TX 78701-4022
CASA SUPREMA
2121 E PARK AVE
GILBERT, AZ 85234-6219
DAVID MOUW
3121 N 147TH DR
GOODYEAR, AZ 85395-8945
JAEMIN RAGSDALE
PO BOX 10130
PORTLAND, OR 97296-0000
MICHELLE PLASCH
6555 ROBINEA DR
CARLSBAD, CA 92011-2507
THE EDWINDS VACATION RENTAL
708 LONGLEAF DR NE
ATLANTA, GA 30342-4349
CARLSGOOD GETAWAY
1078 LIGHTHOUSE RD
CARLSBAD, CA 92011-3410
HUI HANAHOU LLC
218 NE 19TH AVE
PORTLAND, OR 97232-2828
LA COSTA CHATEAUS - 697
2100 3RD AVE STE 1203
SEATTLE, WA 98121-0000
LA COSTA PARADISO LARRY CAM BRA MATTHEW POULTER
418 ASH ST 7027 COLUMBINE DR 20 GUTZON BORGLUM RD
BOULDER CITY, NV 89005-2432 CARLSBAD, CA 92011-5109
STAMFORD, CT 06903-4727
Sept. 1, 2020 Item #4 Page 27 of 34
PAM KERCKHOFF
5249 SHELLEY PL
CARLSBAD, CA 92008-3851
SUSAN SAUTER
4113 HARRISON ST
CARLSBAD, CA 92008-3556
3065 OCEAN ST - A
PO BOX 220
DEL MAR, CA 92014-0000
JOHN SODANO
4550 COVE DR
CARLSBAD, CA 92008-4209
SHORT WALK TO THE BEACH
3338 CENTRAL ST
DEXTER, MI 48130-1058
COURTYARD BY THE MARRIOTT
5835 OWENS AVENUE
CARLSBAD, CA 92008
HOMEWOOD SUITES CARLSBAD
2223 PALOMAR AIRPORT ROAD
CARLSBAD, CA 92011
HYATT HOUSE
5010 AVENIDA ENCINAS
CARLSBAD, CA 92009
MOTEL 6 OPERATING LP 0471
750 RAINTREE DRIVE
CARLSBAD, CA 92009
RAGSDALE FAMILY VACATION
PROPERTIES LLC -210 UNIT B
300 CARLSBAD VILLAGE DR UNIT 108A -
316
TARVIN SHORT TERM VACATION
RENTAL
1450 HARGIS CREEK TRL
AUSTIN, TX 78717-2976
5185 SHORE DRIVE CARLSBAD
1041 YALE ST
SANTA MONICA, CA 90403-4715
OCEAN STREET VILLAS LLC UNIT A
2895 OCEAN ST
CARLSBAD, CA 92008-2995
TINYVACATION RENTALS
1667 CORTE ORCHIDIA
CARLSBAD, CA 92011-4066
OCEAN VILLAS AT CARLSBAD
2895 OCEAN STREET
CARLSBAD, CA 92008
PELICAN COVE INN
320 WALNUT AVE
CARLSBAD, CA 92008
RAMADA CARLSBAD
751 MACADAMIA DRIVE
CARLSBAD, CA 92011
RESIDENCE INN BY MARRIOTT
2000 FARADAY AVE
CARLSBAD, CA 92008
STEVE KUZMACK
3970 GARFIELD ST
CARLSBAD, CA 92008-4035
TONI MACKENZIE
1400 DECISION ST
VISTA, CA 92081-8553
DAN AND NANCY WARNER
30175 VIA DE LA MESA
TEMECULA, CA 92591-1684
PRICHARD INNOVATION
1856 SW EDGEWOOD RD
PORTLAND, OR 97201-2236
BEACH TERRACE INN
2775 OCEAN STREET
CARLSBAD, CA 92008
DAYS INN
3700 PIO PICO DRIVE
CARLSBAD, CA 92008
ECONO LODGE INN & SUITES
3666 PIO PICO DR.
CARLSBAD, CA 92008
HAMPTON INN
2229 PALOMAR AIRPORT RD.
CARLSBAD, CA 92011
BEACH WALK VILLAS
3100 OCEAN STREET
CARLSBAD, CA 92008
MOTEL 6 OPERATING LP 1021 RODEWAY INN
BW BEACH VIEW LODGE
1006 CARLSBAD VILLAGE DRIVE 3570 PIO PICO DR. 3180 CARLSBAD BLVD.
CARLSBAD, CA 92008 CARLSBAD, CA 92008 CARLSBAD, CA 92008
Sept. 1, 2020 Item #4 Page 28 of 34
MOTEL 6 OPERATING LP 1351
6117 PASEO DEL NORTE
CARLSBAD, CA 92008
TAMARACK BEACH RESORT
3200 CARLSBAD BLVD
CARLSBAD, CA 92008
QU I NTA CARLSBAD
760 MACADAMIA DR.
CARLSBAD, CA 92009
HILTON GARDEN INN
829 SECOND STREET SUITEA
ENCINITAS, CA 92024
LEGOLAND HOTEL
ONE LEGOLAND DRIVE
CARLSBAD, CA 92008
CARLSBAD BY THE SEA RESORT
850 PALOMAR AIRPORT ROAD
CARLSBAD, CA 92011
SCAN DIA MOTEL
2550 CARLSBAD BLVD.
CARLSBAD, CA 92008
WEST INN AND SUITES
4970 AVENIDA ENCINAS
CARLSBAD, CA 92011-0057
OCEAN PALMS BEACH RESORT
2950 OCEAN STREET
CARLSBAD, CA 92008
CARLSBAD INN
3017 CARLSBAD BLVD.
CARLSBAD, CA 92008
PARK HYATT AVIARA RESORT
7100 AVIARA RESORT DRIVE
CARLSBAD, CA 92009
SHERATON RESORT AND SPA
5480 GRAND PACIFIC DRIVE
CARLSBAD, CA 92008
SEASHORE ON THE SAND
2805 OCEAN ST.
CARLSBAD, CA 92008
HOLIDAY INN EXPRESS
751 RAINTREE DRIVE
CARLSBAD, CA 92011
THE EDWINDS
1145 CHINQUAPIN AVE
CARLSBAD, CA 92008
OMNI LA COSTA
2100 COSTA DEL MAR ROAD
CARLSBAD, CA 92009
GRAND PACIFIC RESORTS
5900 PASTEUR CR. STE. 200
CARLSBAD, CA 92008
FAIRFIELD INN AND SUITES
10174 OLD GROVE ROAD STE 200
CARLSBAD, CA 92131
EXTENDED STAY AMERICA STAYBRIDGE SUITES HOLIDAY INN CARLSBAD
1050 GRAND AVE
2735 PALOMAR AIRPORT ROAD 2725 PALOMAR AIRPORT ROAD
CARLSBAD, CA 92008 CARLSBAD, CA 92009 CARLSBAD, CA 92009
Sept. 1, 2020 Item #4 Page 29 of 34
Exhibit 7
To whom it may concern,
RECEIVED
JUL 2 4 2020
CITY OF CARLSBAD
CITY CLERK'S OFFIC~
I am the owner of the AirBnB at 2373 Jefferson St., Carlsbad CA 92008. I am already taxed TO DEATH. If
you increase the CTBID rate from $1/room to 2% of gross I will sell my home and move away from this
area. You have already failed miserably to address the homeless epidemic and made the beach illegal
for a time; this was a criminal decision. I am at the end of my rope. 10% of gross to the City becoming
12% on top of state and federal taxes is literal theft.
I am writing to protest and demand that you not increase these taxes further.
Sincerely,
Clint Muhe
Sept. 1, 2020 Item #4 Page 30 of 34
o/~
IEICH RISOIT
1ddd:d1Mldfflbll
July 25, 2020
City Clerk of the City of Carlsbad
RECEIVED
AUG O 3 2020
CITY OF CARLSBAD
CITY CLERK'S OFFICE
This is to protest the proposed modification of the CTBID assessment rate. The proposed change is
outrageous in size. To most of the affected properties it would be a 400% increase or more and that is
an outrageous increase. If this increased money is truly needed, look to all the Airbnb type rentals that
take away from the very properties you are supposed to be helping. They get the benefits from the
CTBID tax without supporting their share.
Tamarack Beach Hotel
3200 Carlsbad Bvld
Kenneth and Mary Jo Voertman, Owners
A HELM MANAGED RESORT
3200 Car lsbad Blvd. • Carlsbad, CA 92008 • 800-334-2199 • Fax: {760) 434-5942
www .tamarackresort.com • www .tamarackresort-carlsbad.com Sept. 1, 2020 Item #4 Page 31 of 34
DocuSign Envelope ID: C3FE35A0-D20A-48AC-8B3C-AE1373E0F088
Annette Granstedt Revocable Trust
Carlsbad Ca. 92008
20 July 2020
Office of the City Clerk
City Clerk
City of Carlsbad
1200 Carlsbad Village Drive.
Carlsbad Ca. 92008
Dear City Clerk:
I am writing you to protest the proposed modification of the CTBID assessment.
RECE\VEO
AUG 1 O 2020
OF CARLSBAD
C\1'Y ERK'$ OFFICE C\TY CL
My reason for protesting this assessment is the current climate regarding the COVID-19 pandemic. Not
only is this pandemic a fluid situation economically but also socia lly. The general public has lost income
as well as the ability to travel feeling safe. This increased assessment is an unneeded strain on the
hospitality industry and ou r guests at this time. The hospitality industry is already facing waves of
cancellations, shutdowns, negative consumer sentiment, decreased prices for lodging, less nights
booked, and increasing costs coupled with heightened safety measures.
lt ls my hope other buslness owners wlthln the CTBlD wrlte lnto the Clty to protest thls assessment so
our voices can be heard. I believe the City of Carlsbad will do what is right for our local business owners
and those who come to visit our wonderful city.
Sincerely,
Annette Granstedt
Owner/Trustee of Annette Granstedt Revocable Living Trust
Sept. 1, 2020 Item #4 Page 32 of 34
4668 Nebo Drive, La Mesa, California 91941-5200
www.helmmanagement.com
To: Office of the County Clerk
City of Carlsbad
1200 Carlsbad Village Drive
Carlsbad, CA 92001
Re: CTBID Assessment Rate Increase
To Whom It May Concern:
(619) 589-6222 -Fax: {619) 466-6499
thehelm@helmmanagement.com
August 11, 2020
As the management agent (The Helm Management Co.) for two commercial properties
currently paying the assessment, we want to protest the subject increase rate to 2% of the gross
short term rental income.
Both properties located at, 3200 Carlsbad Blvd., Carlsbad, CA 92001, Tamarack Beach Resort
Hotel and Tamarack Beach Resort Vacation Owners Association are now paying the
assessment. With the Covid-19 crisis resulting in lower incomes and the uncertain future, the
owners of the Hotel and the Board of the timeshare association feel this is not the proper time
for the business economy to justify this increase.
Sincerely,
~~M
Real Estate ~=:~M
ACCREDITED
MANAGEMENT
ORGANIZATION®
'
CERTIFIED
PROPERTY
MANAGER® Sept. 1, 2020 Item #4 Page 33 of 34
August 17, 2020
Office of the City Clerk
City of Carlsbad
1200 Carlsbad Village Dr.
Carlsbad, CA 92008
Re: Modification of CTBID Assessment Rate
To Whom It May Concern:
RECEIVED
AUG 20 2020
CITY OF CARLSBAD
CITY CLERK'S OFFICE
We own a STVR within the coastal area of Carlsbad. At this time, we are opposed to
modification of the assessment rate as set forth in the Resolution of Intention we received by
mail.
We are not opposed in general to the modification, we are opposed at this time due to Covid-
19. We feel with the general decline of the economy, now is not the time to impose additional
assessments. At such time as the economy recovers, we would be willing to reconsider and
revisit the issue.
Sincerely,
~~~
John and Lorna Hoopes
Property located at:
Carlsbad, CA 92008
Sept. 1, 2020 Item #4 Page 34 of 34
Cheryl Gerhardt, Finance Manager
September 1, 2020
Carlsbad Tourism Business
Improvement District
Assessment Modification
Public Hearing
CTBID Assessment Modification
•July 14 Council adopted Resolution of Intention to Modify the CTBID
•August 25 Council approved Modified annual report and introduced ordinance modifying the CTBID and help public meeting
•Tonight, we are asking Council to take the following actions:
•Hold public hearing on the modification of the assessment
•Adopt ordinance amending CMC 3.37.050
•Adopt resolution confirming modified annual report
CTBID Hearing Process
•Hold Hearing
•Consider Protests
•If majority protest, no further steps for one year
•If no majority protest, adopt resolution confirming the annual report and levying the assessment for FY 2020-21
Carlsbad Tourism Business
Improvement District
Public Hearing