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HomeMy WebLinkAbout2020-07-08; Housing Element Advisory Committee; ; PUBLIC ENGAGEMENT UPDATEHOUSING ELEMENT ADVISORY COMMITTEE Staff Report Meeting Date: July 8, 2020 Item No. To: Housing Element Advisory Committee Members From: Scott Donnell, Senior Planner Staff Contact: Scott Donnell, Senior Planner Scott.donnell@carlsbadca.gov, 760-602-4618 Subject: Public Engagement Recommended Action Receive an update on public engagement efforts to date and discuss additional strategies to help ensure community needs, values and priorities are reflected in the housing element plan. Executive Summary One of the roles of the Housing Element Advisory Committee is to help encourage broad community participation throughout the Housing Element update. City of Carlsbad staff will provide an update on outreach and engagement efforts to date, discuss how COVID-19 has affected public involvement plans, and seek feedback on an updated approach to help ensure community members have ample opportunity to provide input into the Housing Element update. Background Public participation in the Housing Element update is critical to creating a plan that reflects the community's needs, values and priorities. It is also mandated under California Government Code 65583(c)(7), which states: "The local government shall make a diligent effort to achieve public participation of all economic segments of the community in the development of the housing element, and the program shall describe this effort." To date, the Housing Element Advisory Committee has been involved in public outreach and engagement efforts through the following: • March 11, 2020 — received a presentation and provided input on the communication plan, stakeholders and informational materials • April 8, 2020 — provided feedback on the draft list of stakeholders • May 13, 2020 — provided input on informational materials • June 26, 2020 — received the first Housing Element e-newsletter to share with their contacts Discussion Given limitations on public gatherings due to COVID-19, the communication plan has been updated, and staff is seeking input from the committee on the revised approach and how the committee can help increase public participation. Instead of an in person meeting, city staff are recommending an online survey, presentations to Housing Element Advisory Committee Agenda Item 3 July 8, 2020 Page 2 community groups, promotion of advisory committee meetings and stakeholder virtual meetings, coupled with a comprehensive promotional campaign to encourage participation and feedback. Public Notification This item was noticed in accordance with the Ralph M. Brown Act and was available for viewing at least 72 hours prior to the meeting date. DRAFT— Updated June 25, 2020 ITEM 3 Housing Element Update Public Outreach and Involvement Plan Since 1969, California has required that all local governments adequately plan to meet the housing needs of everyone in the community. Cities and counties fulfil this requirement by creating a general plan, which serves as the local government's "blueprint" for how it will grow and develop. Housing is one of several required elements of a general plan, and the "housing element" must be updated when the state determines additional housing is needed. Based on demographic trends and other factors, the state allocates a certain number of housing units to each region. The regional association of governments then divvies up that number among the cities and county. In addition to finding locations for its share of new housing, the city will also address new state housing laws and the city's voter -approved growth management program during the housing element update. Public involvement Housing issues affect the entire community, including residents, employers, and the public and private sectors. Public involvement is critical to creating a housing plan that reflects the needs, values and priorities of these diverse stakeholders. Government Code 65583(c)(7) requires: "The local government shall make a diligent effort to achieve public participation of all economic segments of the community in the development of the housing element, and the program shall describe this effort." • The jurisdiction must make a diligent effort to include all economic segments of the community (including residents and/or their representatives) in the development and update of the housing element. • The housing element should clearly describe efforts to engage the community throughout the housing -element process (e.g., types of outreach, meetings.) and clearly describe the implementation of the housing -element process. • The housing element should describe who was invited to participate, which groups actually participated, general comments received, and how comments were incorporated into the housing element. • The housing element should describe any ongoing efforts to engage the public and stakeholders in the implementation of the housing element. Communication goal and objectives In addition to meeting the legal requirements for public participation, the City of Carlsbad has identified the following communication goal and objectives to support the successful update and approval of its housing element. Goal: Create a housing element that meets all state requirements and deadlines and is generally understood and supported by interested stakeholders. DRAFT — Updated June 25, 2020 Strategic objectives • Identify and engage community members with an interest in the housing element early in the process so their values and priorities can be addressed from the outset. • Communicate clearly, avoiding jargon, so community members understand why the housing element update is important and how they can engage in the process. • Provide a variety of opportunities for interested community members to participate in a way that is comfortable and convenient for them. • Maintain a constructive dialogue with the community focused on overall values and tradeoffs of various locations. • Get input that is useable by the project team, and demonstrate to the community how their input was used. Messages Growth management has served us well. Since the 1980s, the City of Carlsbad's approach to managing growth has resulted in a well planned city that provides an excellent quality of life while maintaining fiscal health. • Development has paid its own way. • New housing is only approved when the infrastructure and amenities are there to support it, • Carlsbad's long term population was reduced from about 250,000 to 135,000 through voter approved limits on new housing. Things have changed. The City of Carlsbad's approach to managing growth is being challenged by new state laws and housing requirements. • The state is requiring the City of Carlsbad to identify locations for about 3,900 new homes, above and beyond what is already planned. • New state laws have taken away a lot of the city's control over the approval of new housing. That's why we need to work together. Just like we have done in the past, the entire community needs to work together to make sure that Carlsbad maintains its small town feel and quality of life as we continue to grow. • The housing element update is an opportunity to do this. • If we don't get an update approved by the state by the deadline, we'll lose even more control over local housing. We've done it before; we can do it again. Cities throughout California are faced with similar challenges. This is an opportunity for Carlsbad to once again become a model for effectively managing growth. DRAFT— Updated June 25, 2020 Audiences This plan acknowledges that the housing element update affects the entire community. As a result, communication efforts will be broad. However, the following groups are likely to have a greater interest and will therefore receive more focus: Residents (median income and above) Density/infill concerns Property values (going up or down) Affordability Long time residents concerned about losing the city's character Residents concerned about adult children being able to stay in Carlsbad Residents in different parts of the city (concerns over equity) Residents who live near potential housing sites Residents (low income) Looking for affordable rentals Looking for affordable homes to buy Concerned about being displaced due to new laws Seniors of varying levels of independence Groups that advocate for low income residents Developers/builders/property owners/investors Looking to maximize return on investments Looking to protect property values/neighborhood quality of life Affordable housing developers (non profit and for profit) Businesses/employers Concern about attracting workers Availability and affordability of worker housing Overall economic development/business health of the city/region Social service providers Health and human -service providers Homeless advocates Mental health service providers Places of worship Farm workers Shelter providers Groups that represent those with social service needs Community leaders Involved community members (social service clubs, boards of local non profits) Leaders of special interest groups (environmental, business, mobility, community character) HOA boards DRAFT— Updated June 25, 2020 Internal City Council members City manager City attorney Members of the Housing Element Advisory Committee, Housing Commission, Planning Commission, Senior Commission, Traffic & Mobility Commission, Historic Preservation Commission City leadership team Community Development Department staff Staff from public safety, transportation, environmental management, parks and recreation and other city functions related to housing element issues Tactics Materials Develop informational materials with a common visual look and written in a clear, concise easy to understand way: • Project website • Project Q&A • Infographic/maps/charts/images • Informational video • Email newsletter • Mailer to neighborhoods Master database (ongoing) Create and maintain a master database of interested and affected community members and other stakeholders. Provide project updates at key milestones and invite participation. Ongoing outreach Maintain a steady stream of information about housing issues, laws, the housing element update, growth management and other related topics as well as opportunities for community involvement. Utilize the full range of city channels: • Traditional media • Social media • NextDoor • City cable channel • City website home page • Signs • Direct mail • Online advertising 121 DRAFT— Updated June 25, 2020 Housing Element Advisory Committee (January 2020 — November 2020) Work with the nine -member advisory committee to update the Housing Element over the course of up to 12 meetings. Share relevant information with the committee and gather their input on various items needed to update the Housing Element (communication plan, new state housing laws, housing site criteria, environmental considerations, draft plan, etc.). Utilize the meetings as an opportunity for interested community members to learn about and participate in the process. Online survey (July 2020) Gather input on future housing site criteria to inform alternatives through an online engagement tool. Promote awareness of the survey through city communication channels. Outreach to boards and commissions (July — November 2020) Work with commission representatives who are serving the on Housing Element Advisory Committee to provide regular updates and seek feedback from the Housing Commission, Planning Commission, Senior Commission, Traffic & Mobility Commission and Historic Preservation Commission. Arrange staff presentations as needed to boards and commissions to provide information and gather input. Outreach to Spanish speaking community members (July — November 2020) Conduct outreach to Spanish speaking community members to get input on the future housing site criteria. Outreach will be conducted by Spanish speaking team member via combination of in person/phone interviews. Provide translated versions of general informational materials. Stakeholder interviews (July 2020 — November 2020) Invite key stakeholder groups to participate in relevant Housing Element Advisory Committee meetings where topics of interest to them will be discussed. If needed, hold a virtual meeting or call with key stakeholders individually to understanding their needs, values and priorities. Virtual scoping meeting (July/August 2020) During the 30-day Notice of Preparation review process, hold a public scoping meeting online to inform the public on the environmental issues they should expect to see addressed in the EIR as well as gather public input. Virtual public workshop (September 2020) Hold an interactive, facilitated public workshop online to get input on future housing site alternatives. Promote awareness of the online workshop through city communication channels and a direct mailer to neighborhoods and key stakeholders. Public input report (October 2020) Compile a summary of all public involvement efforts and input received. Make this summary available on the project website and in the housing element itself. For transparency, capture and attach emailed comments, letters and online survey results. DRAFT — Updated June 25, 2020 Final plan approval (January 2021— April 2021) Hold public hearings where city staff will present the methodology and conclusions of the Housing Element Update process, as well as the final plan, to the Housing Commission, Planning Commission and City Council for approval. Promote awareness of public hearings through city communication channels. Follow up with all community members who provided input to thank them for their participation and provide a link to the final plan. A ITEM 3 STAKEHOLDERS LIST Updated June 2020 ADVOCACY ORGANIZATIONS HOAs / PROPERTY MANAGEMENT Alpha Project 4 Points Management Alpha Project Casa Base 5th Avenue Property Management BIA Arrow Real Estate Boys and Girls Club Carlsbad Bressi Association Management Group Boys and Girls Club Carlsbad Village Aviara Master Association Bread of Life Rescue Mission Barbara McLain Properties Brother Benno Foundation Benchmark Property Management Casa de Amparo Bernardo Santa FE HOA Catholic Charities La Posada Bressi Ranch Community Association Chicano Federation Carlsbad Property Management -Corner Stone -Property Community HousingWorks Management in North County Community Resource Center Carlsbad Surfside Villas HOA Corporation for Supportive Housing Carlsbad Village Association Dreams for Change Chamberlain Property Management Habitat for Humanity Corona La Costa HOA Home Start Inc DAS Property Management Homeless Veterans of San Diego Feel Good Property Management Interfaith Community Services Golden Key Properties Interfaith Community Services' Hawthorne Veteran and FamiIVGRG Management Co. Resource Center Hyder Property Management Professionals Legal Aid Society of San Diego - Fair Housing Irvine Company MAAC Project Jockey Club Homeowners Association Meals on Wheels Keystone Pacific Mercy Housing California La Costa Oaks Community Association MITE/North Coastal Regional Recovery Madison Square Properties MVPvets McLain Properties Neighborhood Housing Association MGR property management North County YIMBY Mission View Estates HOA Operation HOPE - North County North County Premier Property Management Salvation Army North San Diego Property Management Stand Up for Kids Pilot Property Management Townspeople Prescott Management United Way Professional Community Management Veterans Association of North County Property Advantage Voices for Children Property Advantage, Inc. Women's Resource Center Property Alliance YMCA San Diego County Rancho Carillo HOA Rancho Carlsbad Owner's Association Rancho Santa Fe Vista HOA Real Property Management Santa Fe Ridge New Urban West Shapell New Urban West Silverado Community Management Nolen Communities Solari Property Management Province Group Summit Management Rancho Carlsbad Owners Association The Prescott Companies San Diego Apartment Association Tiburon Carlsbad Homeowners Association San Diego Housing Federation Trilar Property Management San Diego North Economic Development Council Trinity Property Management Shopoff Realty Investments, L.P. Twin Oaks Valley Ranch Shopoff Realty Investments, LP Walters Management Solamar Mobile Estates Western Senior Housing Southern California Rental Housing Association USA Management Summerhill Apartment Communities AGRICULTURE The Cantarini Ranch San Diego County Farm Bureau The Dinerstein Companies Buena Vista Audubon Foundation Tyler Court Senior Apartments Buena Vista Lagoon Foundation Urban Housing Communities LLC Carlsbad Aquafarm Warmington Residential Carlsbad Ranch Company Wermers Properties Carlsbad Strawberry Company WSL Dos Colinas R/E, LLC Aviara Parkway Farms Inc LARGE EMPLOYERS Oasis Nursery & Landscaping VIASAT INC Rudavlis Orchids LEGOLAND CALIFORNIA LLC Jimmy Ukegawa LIFE TECHNOLOGIES Kato Family Ltd Partnership WEST COAST HOME HEALTH LLC Mellano & Company NORTEK SECURITY CONTROL LLC ASSOCIATIONS & LAND TRUSTS OPTUMRX INC Agua Hedionda Lagoon Foundation HM ELECTRONICS INC Batiquitos Lagoon Foundation PARK HYATT AVIARA Palomar Forum Business Park GIA LABORATORY Carlsbad Village Association GENOPTIX INC Carlsbad Village Association IONIS PHARMACEUTICALS INC Carlsbad Chamber of Commerce ZODIAC POOL SYSTEMS LLC HOUSING, DEVELOPMENT, REALTY NORDSON CORPORATION HG Fenton COSTCO WHOLESALE CORPORATION Housing Development Partners TOYOTA CARLSBAD Kato Family Ltd Partnership TOYOTA CARLSBAD - SCION CARLSBAD KB Home Coastal Inc. GENOPTIX INC Kimco Realty LA COSTA GLEN CARLSBAD CCRC LLC Land Advisors Organization BREG INC MAA Architects COMMUNITY INTERFACE SERVICES McKellar McGowan Real Estate Dev GEMOLOGICAL INSTITUTE OF AMERICA INC Meta Housing Corporation NORDSON ASYMTEK Mullen Construction KENDAL FLORAL SUPPLY RQ CONSTRUCTION LLC 3E COMPANY ROCKSTAR SAN DIEGO ALPHATEC SPINE INC 24 HOUR FITNESS INC SPECTRUM ASSEMBLY INC CRESTONE GROUP BAKING COMPANIES SAFC PHARMA AMAZON.COM SERVICES INC THE UPPER DECK COMPANY HILTON CAPE REY - CARLSBAD TRI-CITY WELLNESS CENTER VIASAT INC LEXUS CARLSBAD GENMARK DIAGNOSTICS INC VERSUM MATERIALS US LLC VIASAT INC LEXUS CARLSBAD BUFFINI AND COMPANY NORTH COAST MEDICAL SUPPLY VIASAT INC CARLSBAD TECHNOLOGY INC VIASAT INC ZEST DENTAL SOLUTIONS SYSTEMS MACHINES AUTOMATION COMPONENTS CORPORATWO LLC VIASAT INC SOUND TECHNOLOGIES SYSTEMS MACHINES AUTOMATION COMPONENTS CORP LUXTERA INC SHERATON CARLSBAD RESORT AND SPA KEN GRODY FORD - CARLSBAD WALMART YARD HOUSE RESPIRONICS CALIFORNIA LLC SAN DIEGO SIGN COMPANY INC BROOKDALE AT CARLSBAD HOEHN HONDA CERTIFIED USED CARS BROOKDALE CARLSBAD THE OLIVE GARDEN ITALIAN RESTAURANT ORTHO ORGANIZERS INC VIASAT INC DEL MAR RECOVERY SOLUTIONS GP PRANA LIVING LLC MACY'S WEST STORES INC SPROUTS FARMERS MARKET SENDX MEDICAL INC HOEHN HONDA EC OPCO LAS VILLAS DEL CARLSBAD LP HILTON RESORTS CORPORATION DAVE AND BUSTER'S CHOPRA ENTERPRISES LLC MICRO -PROBE INCORPORATED RALPHS GROCERY COMPANY ACUTUS MEDICAL INC PIZZA PORT BREWING COMPANY NORTH COAST CALVARY CHAPEL NORTE INC CALVARY CHAPEL CAFFE THE IRIS GROUP INC CARLSBAD BY THE SEA BOB BAKER VOLKSWAGEN-SUBARU GENMARK DIAGNOSTICS INC ACCOUNTEMPS-OFFICE TEAM-RX FINANCE AND ACCOUNTING MEDSPHERE SYSTEMS CORPORATION CAPITAL PARTNERS SERVICES CORP MAXLINEAR INC VONS HAVAS EDGE LLC LAND L PRINTERS CARLSBAD LLC 24 HOUR FITNESS AETHERCOMM INC AGILITY CLINICAL INC HIGH MOON STUDIOS LLC BJ'S RESTAURANT AND BREWHOUSE CISCO SYSTEMS INC COBRA GOLF INCORPORATED JC PENNEY CO INC SAFC PHARMA LOWE'S HOME CENTERS LLC VIASAT INC RUBIO'S RESTAURANTS INC SAFC PHARMA VONS BOB BAKER CHRYSLER JEEP DODGE FIAT KARL STRAUSS BREWERY AND RESTAURANT - CARLSBAD FERGUSON SM INC THE NEUROLOGY CENTER OF SOUTHERN CALIFORNIA VANGUARD INDUSTRIES WEST INC THE CROSSINGS AT CARLSBAD VONS CASA DE BANDINI PRODUCT SLINGSHOT INC OBALON THERAPEUTICS INC FASHIONPHILE GROUP LLC SPROUTS FARMERS MARKET STARLIGHT CORPORATION KING'S FISH HOUSE GELSON'S MARKETS MIGUEL'S COCINA GOPRO MEDIA INC PLANNING/ENGINEERING Hofman Planning and Engineering Planning Systems Ladwig Design Group Inc THT Design Consultant Group KTGY Group Howes Weiler Landy TRANSPORTATION North County Transit District City Captain Transportation Carlsbad UTILITIES SDGE Distribution Operations South Region SDGE Leucadia Wastewater District Carlsbad Municipal Water District Olivenhain Municipal Water District Vallecitos Water District Waste and Recycling (City of Carlsbad) HEALTHCARE County Health and Human Services Rady Childrens Specialist San Diego County Department of Environmental Health Scripps Memorial Hospital Encinitas Targazyme Tri-City Hospital District