HomeMy WebLinkAbout1996-03-18; Parks & Recreation Commission; 396-4; Citizen requestPARKS & RECREATION COMMISSION - AGENDA BILL
AB#
1TG
DEPT
396-4
3-18-96
CSD
TITLE: CITIZEN REQUEST/ADVERTISING CONCEPTS
(ACTION)
RECOMMENDED ACTION:
If the Commission concurs with pursuing the issue of advertising concepts within Park facilities,
direct the issue back to staff for further analysis or direct the issue be an assignment of a Parks
and Recreation Commission Committee.
ITEM EXPLANATION:
Lu Ann Hall has approached department staff with a request to consider advertising concepts
which may benefit Park facilities and Recreation programs in terms of cost savings and revenue.
Staff is recommending this issue be considered by the Parks and Recreation Commission for
review. If the commission concurs with pursuing this concept, Staff would further recommend that
the issue be subject to additional analysis by department staff or perhaps the topic for study by a
Commission committee.
Lu Ann Hall has been requested to attend the Commission meeting to present these advertising
concepts and staff will be available to respond to any questions the Commission may have.
EXHIBIT:
1. Letter from Lu Ann Hall - November 20, 1995.
Li;
17
Lu Ann Hall
4388 Yuki Ln.
Carlsbad, CA 9200?
November 20, 1995
Councilwoman Ann Kulchin
City of Carlsbad
1200 Carlsbad Village Dr.
Carlsbad, CA 92008
Dear Ann:
Please find enclosed two items of particular interest from the ASBPA conference in San
Diego last week. The first provides some very important statistics showing the economic
importance of our beaches and the tourism they generate. A beach nourishment project
in Miami resulted in a tripling of tourist visits in 5 years. The nourishment project cost
$52,000,000. The foreign visitor expenditures alone are now $2,000,000,000 per year!
Investment in sand on the beaches can result in greatly enhanced economic activity and
in tax revenue for local, state, and federal governments.
Also enclosed is a list of projects that Los Angeles Department of Beaches and Harbors is
doing to reduce their costs and increase their revenues. The ideas provide food for
thought. Perhaps our Carlsbad Parks and Recreation Department could apply some of
the same concepts. Ford Motors has a program to provide vehicles for lifeguards. How
about a similar program for Carlsbad Parks and Recreation, or the Boys & Girls Club?
We could apply some of these concepts to our parks at a cost saving and possibly revenue
generation to support the programs.
I hope you will find these materials useful. Please call me at 729-5115 if I can be of
further help.
Sincerely,
Lu Ann Hall
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Please send me more information on the following beach marketing and sponsorship programs:
D Vehicles
D Waste Barrels
D Benches & Bike Racks
D Tideboards COUNTY OF LOS ANGELES
D Phone Ad Panels DEPARTMENT OF BEACHES AND HARBORS
D Surf Report (voice ad)
D Youth Programs
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D Licensing
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For companies eager to demonstrate public service and community involvement the depart-ment's youth programs are_ excellent opportunities,... vement, me depart
•VSN^-froudly; ^splays^tyoj^rfcatamafans donated for'a youth sailing program. Coca Cola's ' - _ -.
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