HomeMy WebLinkAbout1999-11-15; Parks & Recreation Commission; 1199-8; Recreation Dept. Rising to the Challenges of 2000PARKS & RECREATION COMMISSION - AGENDA BILL
AB# 1199-8
CARLSBAD RECREATION DEPARTMENT MTG. DATE: 1 1/15/99
TITLE :
STAFF: PRICE
RECOMMENDED ACTION :
Engage in discussions relative to the formation of a Strategic Plan for the Recreation
Department.
0 INFO
RISING TO THE CHALLENGES OF 2000 ACTION
ITEM EXPLANATION :
The Carlsbad Recreation Department has begun a process that will result in a Strategic Plan.
This plan will support the City’s Strategic Plan and translate itself in what the residents of
Carlsbad are looking for relative to their leisure time. The process is expected to conclude before
May, 2000 and includes the following components:
1. An Environmental Scan - Data Collection
2. Trends Analysis - Activities that impact services and their delivery
3. Benchmarking - Reviewing Best Practices
4. Identification of Target Issues of Community
5. Program/Services Inventory.- City & Community Wide
6. Identification of Potential Partners
7. Organizational Review
8. Development of Strategic Plan
9. Performance Measure
IO. Program Outcomes
The process has been segmented into four phases that are being facilitated by two partnering
consultants - Leisure Lifestyle Consulting, Inc. and Promotional Designs Group. These two
organizations have extensive experience in the leisure industry with combined experience of over
50 years. Their emphasis of work is in facilitating organization change and outcome
management. The four phases are identified as follows:
PHASE I - THE ENVIRONMENTAL SCAN
PHASE II - DEVELOPING A WORKING VISION
a. Our shared values
PHASE Ill - STRATEGIC PLAN DEVELOPED
PHASE IV - MEASURING OUR SUCCESS
a. Moving the message
Phase I and Phase II are working concurrently as staff work together to identify their shared
values and what they envision as the preferred future of the department. The environmental
scan is evolving and will include a variety of methods to collect data to solidify the vision. The
environmental scan will also assist the staff to determine the foundation upon which the strategic
plan should be built.
A critical component of this environmental scan is obtaining feedback from the Parks and
Recreation Commission. At the Commission meeting on Monday, November 15, Sheryl
Gonzales, working on behalf of Leisure Lifestyle Consulting, Inc., and President of Promotional
Designs Group, will be conducting a workshop to obtain the Commission’s input. 35
AB# 1199-8
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Attached please find the agenda for this workshop (Exhibit 1). We are looking forward to hearing
your thoughts and feedback. If you should have any questions, please do not hesitate to contact
Ken Price for further clarification.
EXHIBITS:
1. Agenda for Strategic Planning Workshop
36
CITV OF CARLSBAD
RECREATION SERVICES DEPARTMENT
RECREATION SERVICES COMMISSION MEETING
November 15,1999
STRATEGIC PLANNING FOR THE 21st CENTURY'
I. Overview of Process
II. Timeline
III. Components of Strategic Plan
a. environmental scan
b. trends
c. benchmarking
d. outcomes
e. performance measures
f. learning organization model .
IV. Commission Input
a. Issues - challenges - opportunities
b. Catalysts
c. The role of parks and recreation
d. Defining Community
V. QuestiondAnswers
VI. Next Steps
EXHIBIT I
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