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HomeMy WebLinkAbout2008-02-04; Parks & Recreation Commission; 0208-7; Poinsettia Park Naming rightsPARKS & RECREATION COMMISSION - AGENDA BILL AB# 0208-7 MTG. DATE: | 02/04/08 STAFF: SANGSTER NAMING RIGHT OPPORTUNITY POINSETTIA PARK TENNIS COURT INFO \X\ ACTION RECOMMENDED ACTION : To consider a donation proposal from the North County Junior Tennis Patrons to name one of the new Poinsettia Park tennis courts on behalf of Glenda Hasselo, and to recommend acceptance by the City Council. ITEM EXPLANATION : In June 2007 the Recreation Department was contacted by Joni Miringoff on behalf of the North County Junior Tennis Patrons. The members of this group would like to donate $15,000 to the City of Carlsbad to name a tennis court at Poinsettia Park. This donation for a naming rights request is in the honor of Glenda Hasselo (Exhibit 1). Poinsettia Park currently has three tennis courts. Council authorized staff to proceed with the construction of 7 additional tennis courts prior to the completion of Poinsettia Community Park Phase II. These courts are anticipated to be completed in the summer of 2008. The completion of the remaining items of Poinsettia Community Park Master Plan (Phase II) includes a community center/gymnasium, tennis complex, enclosed soccer field, additional tot lot, and maintenance facility (Exhibit 2). The construction date, as listed in the FY07-08 CIP is currently scheduled for 2011-2012. In order to process this donation request from the North County Junior Tennis Patrons, staff is following the criteria listed in Council Policy 48: Naming Rights of Parks and Municipal Facilities. (Exhibit 3) This policy addresses how to recognize significant contributions that organizations or individuals have made to the public life and well-being of the citizens of the City of Carlsbad. It also provides guidance on how to apply for approval to name or rename parks, facilities, and amenities within those facilities. Three of the six naming rights criteria are directly related to this type of naming opportunity. The three criteria include: 1. The request honors individuals, living or deceased, who have made a significant contribution to the City of Carlsbad. 2. The donation amount is consistent with the contribution level and 3. The requested person had a longstanding affiliation with the City. (All three criteria have been met and are described below.) The first criteria, to honor an individual who has made a significant contribution, is met by honoring Glenda Hasselo. She has made a significant contribution to the City of Carlsbad during her work with the North County Tennis Patrons (NCTP). The North County Tennis Patrons are a nonprofit organization promoting junior tennis in North San Diego County. This organization currently offers one round robin tournament per month. The location of the tournament varies between the different North County tennis courts. This organization helps to create an opportunity for all youth to participate in the tournaments regardless of economic background. AB #0208-7 Page 2 This organization also promotes fair play and sportsmanship. Glenda was instrumental in the early years of the tennis organization's development. She was a volunteer in Carlsbad that really "drove" North County Junior Tennis into the great organization it is today. Her dedication and passion to help children who want to participate in their programs is exemplified by her endless dedication to youth tennis tournaments. During Glenda's tenure she helped to organize two tournaments per month. The second criteria was met through naming right valuation research. To help determine the value of a naming right opportunity for a tennis court, staff and a fund raising professional surveyed other San Diego County Cities as well as within the State of CA. Based on this research, a broad range of valuation was identified. This range for a naming rights opportunity at a tennis court is between $5,000 and $50,000. This donation amount is consistent with the contribution level because it is within range of similar tennis court naming right donations. The importance of establishing a reasonable value is the marketability of the remaining tennis courts. Finally, Glenda Hesselo did have a longstanding affiliation with the City of Carlsbad. She was a Carlsbad resident for more than 50 years. The organization where she volunteered, the North County Tennis Patrons, has been based in Carlsbad for over 40 years. Glenda has worked with the City, local businesses, schools, and community organizations to improve the opportunity for kids to play tennis regardless of their economic background. This donation proposal will help inspire other people to participate and contribute to the success of the City's community tennis courts through additional naming rights opportunities. The Commission's recommendation will be forwarded to the City Council for their determination of the donation amount and naming rights opportunity. FISCAL IMPACT: To recommend acceptance of a donation in the amount of $15,000 for a naming right opportunity at a Poinsettia Park tennis court. EXHIBITS: 1. Letter received January 2, 2008 from the North County Junior Tennis Patrons 2. Artist rendering of Poinsettia Community Park Master Plan 3. Council Policy 48 EXHIBIT 1 North County Tennis Patrons .. .serving junior tennis players in San Diego County January 2,2008 Mr. Ken Price City of Carlsbad Dear Mr. Price, As you know, North County Tennis Patrons has been based in Carlsbad for over 40 years, though we are dedicated to the growth and development of junior tennis players in all of North County. North County Tennis Patrons strives to develop programs that encourage children to keep playing tennis, the sport of a lifetime. Glenda Hasselo has been a driving force in the early years of our development and we would like to honor her. It is our hope that the City of Carlsbad will accept a $15,000 donation to name a tennis court in her memory at Poinsettia Park. North County Tennis Patrons is proud to be associated with the City of Carlsbad, and we think that Glenda would have been thrilled to have a court honoring her. Thank you! Sincerely, Joni Miringoff PO Box 230256, Encinitas, CA 92023 (760) 402-8900 www.nctp.net o> « EXHIBIT 3 CITY OF CARLSBAD Page 1 of 4 Policy No. 48 COUNCIL POLICY STATEMENT Date Issued 01/16/07 Effective Date 01/16/07 General Subject: NAMING RIGHTS OF PARKS AND MUNICIPAL FACILITIES Cancellation Date Supersedes No. Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities Within Those Facilities Copies to: City Council, City Manager, City Attorney, Department and Division Heads, Employee Bulletin Boards, Press, File BACKGROUND: The intent of this policy is to: • Confirm the current practice of naming parks, municipal facilities, and amenities within those facilities, after significant geographical, neighborhood and historical elements; • Recognize significant contributions that organizations or individuals have made to the public life and the well-being of the citizens of the City of Carlsbad; • Provide guidance on how to apply for approval to name or rename parks, facilities, and amenities within those facilities; • Expand the current practice of naming parks to include all appropriate municipal facilities and any amenities within a park or municipal facility. PURPOSE; To revise and establish the criteria and procedures for the naming rights of parks, municipal facilities, and amenities within a park or municipal facilities in consideration of financial contributions or in recognition of any significant contributions to the City of Carlsbad that it wishes to honor. STATEMENT OF POLICY: There are three types of naming situations this policy intends to address: • The opening or reopening of parks, municipal facilities, and amenities within those facilities; • Providing recognition of financial contributions to the City of Carlsbad; • Honoring persons, organizations, corporations, or foundations in recognition for their significant contributions to the City of Carlsbad. Criteria for Naming Rights: • Honors individuals, living or deceased, who have made a significant contribution to the City of Carlsbad; • Consistent with contribution level; • Longstanding affiliation with the City; CITY OF CARLSBAD Page 2 of 4 Policy No. 48 COUNCIL POLICY STATEMENT Date Issued 01/16/07 Effective Date ni/ift/n7 General Subject: NAMING RIGHTS OF PARKS AND MUNICIPAL FACILITIES Cancellation Date Supersedes No. Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities Within Those Facilities Copies to: City Council, City Manager, City Attorney, Department and Division Heads, Employee Bulletin Boards, Press, File • Provides a sense of place, continuity and belonging reflecting the geographic location, community, neighborhood or street where the park, municipal facility or amenity within the facility is located; • Recognizes the historical and/or cultural significance of the area; • Reflects unique characteristics of the site. Names will not be chosen that: • Cause confusion due to duplication or names sounding similar to existing locations within the City of Carlsbad; • Are the names of companies whose business is substantially derived from the sale of alcohol, tobacco, firearms, pornography, and/or sexually explicit goods or services; • Are discriminatory or derogatory considering race, gender, creed, religious or political affiliation, or other similar factors; • Recognize the birth, marriage or anniversary of specific individuals. The City of Carlsbad reserves the right to reject or revoke naming rights opportunities by individuals, groups, or organizations whose views or public statements do not promote the mission, norms and values, or interests of the City. Names of persons, organizations, corporations, or foundations will be considered when they have made a significant contribution to the City of Carlsbad by: • Enhancing the quality of life and well-being of the City and its Citizens; • Contributing to the historical or cultural preservation of the City; • Contributing toward the acquisition, development, or conveyance of land or building to the City; • Exemplary or meritorious contributions to the City; • A direct relationship or association that exists between a former place of residence of the person or group and the parks, facilities, and amenities within those facilities to be named. Where the name of an individual is recommended after an internal discussion, written consent shall be obtained from the individual, their next of kin, or their estate prior to the City Council's public consideration. CITY OF CARLSBAD Page 3 of 4 Policy No. 48 COUNCIL POLICY STATEMENT Date Issued 01/16/07 Effective Date 01/16/07 General Subject: NAMING RIGHTS OF PARKS AND MUNICIPAL FACILITIES Cancellation Date Supersedes No. Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities Within Those Facilities Copies to: City Council, City Manager, City Attorney, Department and Division Heads, Employee Bulletin Boards, Press, File Where the naming opportunity is the result of a financial contribution, the following factors must be considered: • The significance of the contribution made relative to the construction and operating costs of the parks, municipal facilities, and amenities within those facilities; • The cost of establishing the naming option (costs to be determined by the responsible Department on an individual basis). The duration of naming rights of parks, municipal facilities, and amenities within those facilities shall be decided or negotiated on a case-by-case basis. Naming rights of parks, municipal facilities, and amenities within those facilities may be renewed by mutual agreement between all the parties. Existing names will not be changed without consideration of the historical significance of the existing name, the impact on the individual or organization previously named, the cost and impact of changing existing signs, rebuilding community recognition and updating records (i.e. letterhead, databases, and promotional materials). Each naming right application will be considered on a case-by-case basis. PROCEDURE; Applicant(s) shall submit a written request for naming rights to the corresponding Department Director, with justification to aid in considering the proposal. The proposed name shall be placed on the Board and/or Commission agenda (if required), allowing appropriate time for review by the Board and/or Commission and subcommittee if necessary, and to publicize and receive input from the public at the Board and/or Commission meeting. The Board and/or Commission's recommendation will be forwarded to the City Council for their determination of the official name. In the case of City-sponsored support groups raising funds on behalf of the City (i.e. Friends of the Library and/or Friends of Carrillo Ranch), it will be necessary to establish naming rights gift levels prior to soliciting gifts and offering naming rights to prospective donors. No final commitment to name a park, municipal facility or amenity within the facility can be made to a potential donor without the appropriate CITY OF CARLSBAD Page 4 of 4 Policy No. 48 COUNCIL POLICY STATEMENT Date Issued m/ifi/n? Effective Date 01/16/07 General Subject: NAMING RIGHTS OF PARKS AND MUNICIPAL FACILITIES Cancellation Date Supersedes No. Specific Subject: Naming Rights Of Parks, Municipal Facilities, And Amenities Within Those Facilities Copies to: City Council, City Manager, City Attorney, Department and Division Heads, Employee Bulletin Boards, Press, File approvals as outlined within this policy. The support groups will first establish recommended gift levels for naming rights. The recommended gift levels will then be submitted to the corresponding Department Director for its review and then submitted to the corresponding Board and/or Commission. The Board and/or Commission's recommendation on the gift levels will then be forwarded to the City Council for its final approval prior to the support group soliciting donations for naming rights.