HomeMy WebLinkAbout2011-03-02; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD (Regular Meeting)
DATE OF MEETING: March 2,2011
TIME OF MEETING: 1:00 p.m.
PLACE OF MEETING: Planning Conference Room, Faraday Administrative Center,
1635 Faraday Avenue
CALL TO ORDER: Chair Stripe called the Meeting to order at 1:00 p.m.
ROLL CALL was taken by the Deputy Clerk, as follows:
Present: Canepa, Nayudu, McCormick, Stripe and Becerra.
Commissioner Stielbeling arrived at 1:05 p.m.
Absent: Howard-Jones.
APPROVAL OF MINUTES;
On a motion by Board Member McCormick, the Board unanimously approved the
Minutes of the meeting held January 25, 2011.
IV. STAFF REPORT
Cheryl Gerhardt gave the financial update (on file in the office of the City Clerk). She said
the numbers for the month of February were not available. Ms. Gerhardt told the Board
that the financial report shows a 14% decrease in revenue compared to this time in 2010.
She also reminded the Board that there only four months remaining in the current fiscal
year to meet the projected revenue.
In response to an inquiry from Chair Stripe, Mr. Gerhardt said that approximately
$60,000 is remaining from the 2009-2010 budget.
Board Member Canepa suggested, and the Board concurred to direct staff to work with
VisitCarlsbad on its budget request for next year, and to prepare a "flat budget" for
Board consideration and approval.
V. AMENDING VISITCARLSBAD CONTRACT
Sam Ross, Executive Director of VisitCarlsbad, provided the Board with a detailed plan
(on file in the Office of the City Clerk), regarding the expenditure of funds for group
marketing that were originally intended for San Diego North Convention and Visitors
Bureau, per the Board's request from its January 25, 2011 meeting. Mr. Ross explained
that costs for the proposed plan are less than the amount allocated in the agreement.
Board Member McCormick requested the Board consider an additional reduction of
funds in the VisitCarlsbad proposal due to a potential deficit in the budget at the end of
the fiscal year.
On a motion by Board Member Becerra, the Board voted to approve the amendment to
the VisitCarlsbad agreement. AYES: Stripe, Canepa, Naydud, Stielbeling, Becerra.
NOES: McCormick.
VI. DISCUSSION ITEMS
At the request of Chair Stripe, General Counsel Ron Ball explained the procedure to
increase the District assessment. Mr. Ball referred to a memorandum dated February
11, 2011 (on file in the Office of the City Clerk), that explained the process.
Discussion ensued among Board Members regarding the assessment increase
procedures and potential marketing of a proposed increase to those in the District
General Counsel Ball informed the Board he would research voting rules of the
procedure.
At the suggestion of Board Member Becerra, the Board concurred to table the
discussion of a potential increase in the CTBID assessment to a later date.
VIII. NEXT MEETING
The Board scheduled its next meeting for April 6, 2011 at 1:00 p.m.
By proper motion, the CTBID Board Meeting of March 2, 2011 adjourned at 1:53 p.m.
SHERRY FREISINGER
Deputy Clerk