HomeMy WebLinkAbout2011-10-27; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD (Regular Meetmg)
DATE OF MEETING: October 27,2011
TIME OF MEETING: 1:00 p.m.
PLACE OF MEETING: Room 173A, Faraday Administrative Center,
1635 Faraday Avenue
CALL TO ORDER: Chair Stripe called the Meeting to order at 1:05 p.m.
ROLL CALL was taken by the Senior Deputy Clerk, as follows:
Present: Canepa, Nayudu, McCormick, Stripe, Stielbeling and Becerra.
Absent: Howard-Jones.
APPROVAL OF MINUTES:
On a motion by Board Member Stielbeling, the Board unanimously approved the
Minutes ofthe meeting held July 13,2011.
IV. STAFF REPORT
Cheryl Gerhardt explained that per the terms ofthe agreement between VisitCarisbad
and the CTBID Board, was a presentation of an annual report by VisitCarisbad to the
Board.
Sam Ross, Executive Director of VisitCarisbad gave the report and PowerPoint
Presentation (on file in the Office ofthe City Clerk).
In response to an inquiry from Board Member McCormick, Mr. Ross replied that
VisitCarisbad does not have a mechanism in place to track clicks to VisitCarisbad
constituent sites on facebook.
Board Member Stielbeling questioned Mr. Ross regarding the ''homeaway.com" website
used by VisitCarisbad and its capability to generate business.
Mr, Ross explained that VisitCarisbad was able to advertise on the home page of this
website as the Travelocity and Expedia websites were too costly.
The Board discussed VisitCarisbad's unspent funds that were allocated for group direct
marketing at the beginning of last year.
On a motion by Board Member Nayudu, the Board unanimously authorized VisitCarisbad
to move the unspent funds marketing amounting to $21,(X)0, from group direct to
interactive marketing.
On a motion by Board Member Nayudu, the Board unanimously authorized the allocation
of $9,545 remaining from last year to be spent this year on interactive marketing.
Chair Stripe asked and the Board concurred, that it like to see more data on referrals
made via the internet.
Board Member Canepa requested that a representative ofthe DMG Board attend a
future CTBID meeting to discuss "branding Carisbad."
y.l) Motel 6 Refund
Discussion ensued among Board Members regarding a $12,000 overpayment and
subsequent request for a refund by Motel 6.
Assistant General Counsel Paul Edmonson advised the Board that an amendment to the
Ordinance regarding CTBID Board authority, as well as a procedural mechanism needed
to be established before a refund could be made.
The Board concurred that staff should establish a process/procedure and place the
matter on a future CTBID Board agenda for review and discussion.
Board Member Nayudu left the meeting at 2:15 p.m.
V. 21 CTBID Board Member Recommendations related to Board Vacancies
Chair Stripe informed the Board that he received a letter of interest from Kim Akers
representing the West Inn and Suites regarding appointment to the CTBID Board.
On a motion by Board Member Becerra the Board unanimously voted to recommend to
Mayor Hall the appointment of Kim Akers to the CTBID Board.
VI. Staff Report
Staff Liaison Cheryl Gerhardt provided the financial staff report (on file in the Office of
the City Clerk).
VII. Next Meeting
The Board concurred to meet at 1:00 p.m. on January 25, 2012.
By proper motion, the Board meeting of October 27, 2011 adjourned at 2:27 p.m.
Sherry Freisinger
Senior Deputy Clerk
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