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HomeMy WebLinkAbout2013-04-17; Carlsbad Tourism Business Improvement District; MinutesAMENDED MINUTES MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT DISTRICT BOARD MEETING DATE OF MEETING: April 17,2013 TIME OF MEETING: 1:30 p.m. PLACE OF MEETING: Room 173A, Faraday Administrative Center, 1635 Faraday Avenue CALL TO ORDER: Chair Stripe called the Meeting to order at 1:37 p.m. ROLL CALL was taken by the Senior Deputy City Clerk, as follows: Present: Stripe, Akers, Stiebeling, Nayudu. Absent: Becerra, Canepa, McCormick. CONSENT ITEMS: On a motion by Board Member Nayudu the Board unanimously approved Consent Item, No. III. III. MINUTES FOR APPROVAL Minutes ofthe January 30, 2013. REPORTS AND DISCUSSION ITEMS IV. STAFF REPORT Staff liaison Cheryl Gerhardt presented the staff report and PowerPoint presentation regarding the financial report for the reporting period ending February 2013 (on file in the Office ofthe City Clerk). Ms. Gerhardt also presented the budget subcommittee's recommendations for the board's FY 2013-2014 budget. She reminded board members that the board would need to meet in May to adopt the FY 2013-14 budget that is scheduled to be presented to City Council for adoption in June. Ms. Gerhardt explained that the budget subcommittee reviewed San Diego economic update reports while developing the proposed recommendations. Current year revenues were increased by 1% and included the addition ofthe new Legoland Hotel. In response to an inquiry from Chair Stripe regarding immediate expenses once the new fiscal year began, Ms. Gerhardt stated that the VisitCarlsbad agreement with the BID required payments for the month of June early in July. She added that the subcommittee recommended that the Board reduce the contract with VisitCarlsbad by $50,000 and move those funds into BID grants program. She informed the Board that via the Community and Economic Development Department, the City was exploring an opportunity to be a host for the AMGEN Tour of California Professional Bike Race in 2014. Discussion ensued among board members regarding the potential ofthe City participating in the AMGEN event. AMENDED CTBID Meeting - April 17, 2013 Page2 Ms. Gerhardt stated she would request that Community and Economic Development Director Kathy Dodson make a presentation to the board regarding this item at the board's next meeting. Board Member McCormick arrived at 1:58 p.m. Board Member Stiebeling said he agreed that the AMGEN Bike Race should be considered in the grants program in the proposed budget, but added he was opposed to approving $950,000 in estimated revenue for the r FY 2013-14 budget. Discussion ensued among board members and staff regarding the board's reserve account, board revenue and expenses and hotel room bookings. The board concurred to direct staff to return with a proposed budget which would include estimated revenues of $925,000 for FY 2013-14 at its meeting in May. V. AB 04-13-88 CTBID GRANT REQUESTS Carlsbad Music Festival VisitCarlsbad Executive Director Sam Ross stated the VisitCarlsbad Board did not recommend funding the Carlsbad Music Festival grant request because event holders expressed no interest in "growing" the event and it was felt there were not enough hotel room bookings during the Festival. San Diego Jazz Festival Mr. Ross said that the VisitCarlsbad Board did recommend funding the grant request from the San Diego Jazz Festival at $5,000. In response to an inquiry from Board Member Akers, Mr. Ross explained that the VisitCarlsbad Board recommended the reduced grant award because board members felt it was important to show that the city was committed to the event, but wanted festival holders to know it also was important to "grow" the event. Board Member Akers stated she was concerned about recognition for Carlsbad when the event's title was "San Diego Jazz Festival." Chair Stripe asked if there was a way to request that a "Carlsbad tag" be added to the event's website. Ms. Gerhardt reminded the board that the grant agreement states that the event holder will acknowledge VisitCarlsbad in its advertising. She added that because the event was taking place in May, event printed advertising has already occurred. Mr. Ross said he would talk to the event holders about adding a VisitCarlsbad logo or link on their website. Board Member Stiebeling stated he was not in favor of approving this grant request due to the lack of "Carlsbad" in its advertising; and, because this is a first year event at the La Costa Resort AMENDED CTBID Meeting - April 17, 2013 Page3 and Spa, that once over, the Resort will need to evaluate whether or not it will hold the event in the future. Board Member Akers motioned to support the San Diego Jazz Festival event with a CTBID grant award of $5,000 as recommended by the VisitCarlsbad Board. Discussion ensued among board members regarding the event title, "San Diego Jazz Festival" and how "Carlsbad" could be factored into event advertising. With assistance from Assistant General Counsel Paul Edmonson, Board Member Akers amended her motion to approve funding in the amount of $5,000 to the San Diego Jazz Festival in accordance with grant guidelines and to request that the San Diego Jazz Festival display the VisitCarlsbad logo with a link on its website along with other sponsors' logos. Vote: AYES: Stripe, Akers, Nayudu, McCormick. OPPOSED: Stiebeling. On a motion by Board Member Nayudu, the board unanimously denied the grant request for funding from the Carlsbad Music Festival. Vi. 04-12-89 VISITCARLSBAD PROPOSAL FOR FISCAL YEAR 2013-14 Executive Director Sam Ross provided the Board with a review of VisitCarlsbad's program with allocations on funding and staffing (on file in the Office ofthe City Clerk). Mr. Ross added that VisitCarlsbad will perform an agency review at the end of summer. In response to an inquiry from Board Member Akers, Mr. Ross explained that although not as effective, printed brochures were currently in place in airports and other tourist locations throughout the county. Board Member McCormick suggested that the majority of funding allocated for brochure printing be reallocated to digital programming. Mr. Ross agreed that these funds could be used for digital media displays and that he would look at reallocating a lot of that budget to interactive marketing. Discussion ensued among the board and Mr. Ross regarding the proposed reduction in VisitCarlsbad funding from the CTBID. The $50,000 reduction in their budget was achieved by eliminating Group Direct Sales. Mr. Ross also informed the board that the public relations position would assume additional responsibilities since most ofthe public relations responsibilities were being contracted out.. VIII. NEXT MEETING By consensus, the Board agreed to hold the next meeting on May 15, 2013, at 1:30 p.m. By proper motion the Board Meeting of April 17,2013, was adjourned at 2:50 p.m. Jherry Weisinger ^ Senior Deputy Clerk