HomeMy WebLinkAbout2013-07-10; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD MEETING
DATE OF MEETING: July 10, 2013
TIME OF MEETING: 1:30 p.m.
PLACE OF MEETING: Room 173A, Faraday Administrative Center, 1635 Faraday Avenue
CALL TO ORDER: Chair Stripe called the Meeting to order at 1:30 p.m.
ROLL CALL was taken by the Senior Deputy City Clerk, as follows:
Present: Stripe, Akers, Stiebeling, Nayudu, Becerra, Canepa, McCormick,
Absent: None.
CONSENT ITEMS:
On a motion by Board Member McCormick, the Board unanimously approved Consent Item, Nos. Ill
and IV. as presented.
III. MINUTES FOR APPROVAL
Minutes ofthe meeting held May 15, 2013.
IV. AB 7-13-93 2012 CTBID RECIPIENrS FINAL REPORTS
Receive final reports from 2012-13 CTBID Grant Recipients
REPORTS AND DISCUSSION ITEMS
V. STAFF REPORT
1) Staff liaison Cheryl Gerhardt presented the staff report and PowerPoint presentation regarding
the overall year 2012-13 budget reviewing the expenses and revenues on a month-by-month
basis(on file in the Office ofthe City Clerk). Ms. Gerhardt also reviewed the reserve balance with
the board.
2) Community and Economic Development Director Kathy Dodson explained to board members
that the city has an opportunity to host a stage ofthe AMGEN Tour of California Professional Bike
Race (AMGEN) in 2014; however, she added that the city was not able take on the management of
the event. Ms. Dodson said she had spoken to VisitCarlsbad Executive Director Sam Ross about
taking on the project and the possibility of hiring an event manager.
Mr. Ross explained that he would be receiving the request for proposals from AMGEN by the end
of next week and would have a better understanding of what was going to be required.
Discussion ensued among all regarding what would be the best portion ofthe tour to host and it
was concurred that the city would receive more coverage if it was able to host and end ofthe race
stage.
CTBID Meeting -July 10, 2013 Page 2
Mr. Ross explained that an event manager should be hired to take the lead, manage the event,
fundralse and promote the event.
Discussion ensued among all regarding what role and the type of involvement the cities of
Escondido and Santa Rosa participated in when they hosted the AMGEN bike tour.
Ms. Dodson reemphasized that the city did not have the staff or funds to put towards the event,
but may be able to provide in-kind services such as safety personnel and traffic control.
Mr. Ross stated that the CaHsbad's proposal would be due to AMGEN towards the end of
September.
Board Member Nayudu requested Mr. Ross provide the board more information about the
amount of money the cities of Escondido and Santa Rosa expended to host the event and the
return of received revenues.
Chair Stripe asked the board members if they wanted to be involved with this event.
Discussion ensued among board members regarding the potential national and international
exposure the city could receive. Board members concurred that before they agreed to fully
participate, more financial information was needed from the cities that had previously hosted the
event such as Escondido and Santa Rosa.
In response to an inquiry from Board Member McCormick, Mr, Ross said the race should end in
the Village or near Legoland.
Assistant General Counsel Paul Edmonson said that AMGEN wants the event to be as successful
for the cities that host the tour and the agency provides quite a bit of support.
Chair Stripe nominated Ms. Gerhardt to work with Mr. Ross to review the criteria for the proposal,
hiring of an event manager and the development of an event committee.
Board Member Akers volunteered to assist with this event.
In response to Board discussion regarding the level of potential participation or questions, Mr.
Edmonson reminded board members to direct all comments or questions to staff.
If it was determined by Mr. Ross that board action was required prior to the submission of a
proposal to AMGEN, Ms. Gerhardt should be contacted to notify the board.
Board Member Becerra stated he could assist with the preparation of spreadsheets.
3) Ms. Dodson explained to board members that the city recognized that tourism in the "off
season" was not strong for the hotels and the city was interested in conducting a tourism study
that focused more on economics than on marketing. She stated that the city was interested in
partnering with the board to conduct such a study.
CTBID Meeting -July 10, 2013 Page 3
Ms. Gerhardt gave the board a brief review of previously conducted tourism studies.
Board members concurred that they would be interested in a potential partnership with the city
to conduct a tourism study.
Ms. Dodson informed the board she would return with more information on this item at the next
board meeting.
VI. VISIT CARLSBAD REPORT
Mr. Ross informed the board that he would have a report at the board's next meeting.
VII. NEXT MEETING
By consensus, the Board agreed to hold the next meeting on October 16, 2013, at 1:30 p.m.
By Dfoper nriotion the Board Meeting of July 10, 2013, was adjourned at 2:35 p.m.
reisingt
idrt)eputy Clerk