HomeMy WebLinkAbout2014-11-07; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD MEETING
DATE OF MEETING: November 7, 2014
TIME OF MEETING: 12:00 p.m.
PLACE OF MEETING: Room 173A, Faraday Administrative Center, 1635 Faraday Avenue
CALL TO ORDER: Chair Stripe called the Meeting to order at 12:08 p.m.
ROLL CALL was taken by the Deputy City Clerk as follows:
Present: Canepa, Magor, Nayudu, Akers, Stripe.
Absent: Allen, Becerra.
CONSENT ITEM:
1. AB 11-14-109 TOURISM STUDY UPDATE
Economic Development Manager Christina Vincent provided a brief overview of what had taken
place over the past few months in regard to the study and introduced Daniel Fenton and Bethany
Parker of Strategic Advisory Group, consultants for the study. Ms. Vincent indicated to board
members that she was looking for the final report ofthe study to be completed in January 2015.
Mr. Fenton and Ms. Parker then provided the board with a review of the draft report via a
PowerPoint presentation (on file in the Office ofthe City Clerk).
Chair Stripe requested that the consultants include data regarding RevPar (revenue per available
room) to be added to the report.
Board Member Canepa stated the report indicated the period that tourism in the city is not the
strongest and asked how to bring additional markets into the city that will affect the remainder of
the year.
Chair Stripe asked if all those surveyed were using the same variable regarding the amount of dollars
spent per visitor to the city.
In response to an inquiry from Board Member Canepa, Mr. Fenton stated that the Convention and
Visitor Bureau dollars report on dollars spent, did not include what individual properties were
spending.
Board Members Canepa and Stripe stated they were concerned that the RevPar numbers were too
high.
Mr. Fenton summarized the recommendation in the individual traveler portion ofthe report that is
about event recruitment and how to develop packages to move the bulk ofthe dollars and any size
of research to the "shoulder" season. He added that the proposal is to focus on the targets and
how to create marketing packages specific to those targets.
CTBID Meeting -November 7, 2014 Page 2
Board Member Canepa left the meeting at 1:45 p.m.
Chair Stripe asked the consultants to validate that the slides presented indicating the metrics also
include the whole southern California marketplace, particulariy in the coastal area.
Ms. Vincent reviewed the next steps ofthe consultants in the process and stated the draft will be
disbursed in January.
PUBLIC COMMENT: None.
GENERAL COUNSEL COMMENT: None.
ADJOURNMENT
By proper motion the CTBID Advisory Board meeting held on November 7, 2014, was adjourned at
1:51 p.m.
Shepry Freisinger
Deputy City Clerk
Q A