HomeMy WebLinkAbout2015-03-04; Carlsbad Tourism Business Improvement District; MinutesMINUTES
MEETING OF: CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD SPECIAL MEETING
DATE OF MEETING: March 4, 2015
TIME OF MEETING: 1:30 p.m.
PLACE OF MEETING: Room 173B, Faraday Administrative Center, 1635 Faraday Avenue
CALL TO ORDER: Chair Stripe called the Meeting to order at 1:30 p.m.
ROLL CALL was taken by the Deputy City Clerk as follows:
Present: Canepa, Akers, Stripe, Magor, Nayudu.
Absent: Becerra, Samietz
DISCUSSION ITEM:
III. AB 3-15-113 TOURISM STUDY
Economic Development Manager Christina Vincent provided the board with a chart identifying
recommendations and proposed timelines (on file in the Office of the City Clerk).
Discussion ensued among board members about communication, stakeholders and who was
responsible for disseminating the communication.
Board Member Akers volunteered to obtain any missing hotelier information.
Chair Stripe stated that an understanding was needed of what should be included in an update and
suggested the inclusion of group sales and conversions.
Assistant City Manager Kathy Dodson informed the board that the Economic Development Manager
would not be providing a monthly communication update.
Ms. Vincent informed the board that the city's current agreement with the consultants did allow for
an extension to the agreement and encouraged the board to take action if it was interested.
Board Member Canepa suggested the establishment of a subcommittee to act as a liaison with the
consultants to obtain a better understanding the recommendations.
The board discussed the recommendation "Governance."
Board Member Canepa suggested that two BID board representatives be appointed to the
VisitCarlsbad Board.
Ms. Vincent further reviewed the consultants' reasons regarding its recommendations on
governance.
CTBID Meeting - March 4, 2015 Page 2
Chair Stripe stated he thought the consultants' recommendations were to continue financial
oversight within the leisure market and also to take a look and consider establishing a group sales
side of the business do the same thing that VisitCarisbad currently does. To create a committee
that develops what the group marketing side of the business should look like and what amount of
funding would be required.
It was determined via a discussion that group committees that are established would report to the
BID board.
Discussion ensued among board members regarding Brown Act meeting regulations and the
VisitCarisbad board as well as issues on combining the two boards together to act as one or how to
unify the boards.
Senior Assistant General Counsel Paul Edmonson suggested that the board contract directly with
vendors and task the VisitCarlsbad board with implementation and oversight of contracts.
Staff Liaison Gheryl Gerhardt requested that boards members inform her if they were interested in
spending funds on a particular recommendation as soon as possible as the budget subcommittee
would be meeting in the next week to develop the proposed budget.
It was suggested that the recommendation entitled "Measurement" regarding new metrics for
leisure and group sales be added into the 2015-16 budget.
The board discussed ways to present a proposed plan for obtaining additional funding from the City
Council to implement additional recommendations in the study.
Discussion ensued among board members regarding the group sales marketing person and
accountability on closing sales, as well as leisure sales and marketing.
Chair Stripe suggested having the VisitCarlsbad Board review the study and discuss with the BID
board how they see themselves fitting in and implementing some of the recommendations of the
study.
Chair Stripe also asked VisitCarlsbad Executive Director Sam Ross to review the consultants'
proposed budget and return to the BID board with recommendations on how to go forward using
the proposed budget.
Board Member Magor reminded board members that it needed to look at funding mechanisms as
well to provide VisitCarisbad the funding it needs to execute the recommendations.
PUBLIC COMMENT: None.
GENERAL COUNSEL COMMENT: None.
ADJOURNMENT:
CTBID Meeting - March 4, 2015 Page 3
By proper motion the CTBID Advisory Board meeting held March 4, 2015, was adjourned at 3:10
p.m.
Shferiry Freismger
Deputy City Clerk