HomeMy WebLinkAbout2015-08-11; Carlsbad Tourism Business Improvement District; MinutesMEETING OF:
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MINUTES
CARLSBAD TOURISM BUSINESS IMPROVEMENT
DISTRICT BOARD MEETING
August 11, 2015
1:30 P.M
1635 Faraday Avenue, Room 173A, carlsbad, CA 92008
1:33 P.M.
was taken by the City Clerk as follows:
Akers, Becerra, Canepa, Nayudu, Samietz, Stripe
Mag or
Ill. APPROVE MINUTES OF MAY 21, 2015
Board Member Canepa stated the minutes incorrectly show that Board Member Canepa as the
newly elected board vice chair1 however, the minutes should reflect it was Board Member
Becerra who was actually elected to serve as vice chair. That correction to the minutes will be
made by the City Clerk.
ACTION:
Motion by Board Member Nayudu to approve the minutes of May 21, 2015 provided the above
noted correction is made, seconded by Board Member Kim Akers, the motion passed
unanimously.
IV. AB 7-15-116 CTBID RECIPIENTS FINAL REPORTS
ACTION:
Motion by Board Member Nayudu to accept final CTBID recipient's final reports, seconded by
Board Member Akers, motion passed unanimously.
REPORTS AND DISCUSSION ITEMS:
V. STAFF REPORT
In the interest of time, it was agreed that staff liaison Cheryl Gerhardt would deliver the financial
update via email.
VI. AB 7-15-117 REVIEW OUTSIDE DIGITAL MARKETING SERVICES PROPOSALS
Mr. Sam Ross from VisitCarlsbad introduced the first of three potential service providers to
address the board.
Mr. David Coulson, Director of Strategy at Experiences for Mankind (EFM) delivered a power
point presentation (copy on file in the Office of the City Clerk). Mr. Coulson explained to the
board members why his company would be the best choice to increase hotel bookings and
revenue in Carlsbad.
Questions and answers followed the conclusion of the power point presentation.
Mr. Ross introduced Tricia Blake et al, from Civilian, a marketing and advertising agency. Pillows
and chocolates were distributed to board members, staff and to the City Clerk.
Ms. Blake and several of her associates delivered a power point presentation to the board
members (copy on file in the Office of the City Clerk).
Questions and answers followed the conclusion of the power point presentation.
Mr. Ross introduced Mr. Anthony Miller, CEO of Tower33 and Mr. Gary Ware, VP of Digital
Strategy at Tower33.
Mr. Miller and Mr. Ware delivered a power point presentation to the board members (copy on
file in the Office of the City Clerk).
Questions and answers followed the conclusion ofthe power point presentation.
RECESS:
Board Chair Stripe announced a recess at 3:56 p.m. with five Board Members; Akers, Becerra,
Canepa, Nayudu and Samietz present.
RECONVENE:
Board Chair Stripe reconvened the meeting at 4:01 p.m. with five Board Members present.
Chair Stripe recommended the Board Members share their impressions of the three
presentations.
Board Member Nayudu stated she preferred Civilian and Tower33 in that order. Board Member
Akers stated she preferred Experiences for Mankind (EFM) and Tower33 in that order. Board
Member Becerra stated he preferred Tower33. Board Member Canepa stated he preferred
Civilian. Board Member Samietz stated he preferred Tower33 and Board Chair Stripe stated he
preferred Civilian and Experience for Mankind equally.
Some further discussion about the qualities of each presentation resulted in Chair Stripe
suggesting they form a committee to further explore the value back to VisitCarlsbad each agency
might offer.
ACTION:
Motion by Board Member Stripe to form a committee to include Chair Stripe. Board Member
Magor, Board Member Samietz with Board Member Nayudu as a back-up member was approved
unanimously with Board Member Magor absent. ·
VII. AB 07-15-118 FISCAL YEAR 2016-17 CTBID GRANT FUNDING RECOMMENDATIONS
Ms. Gerhardt reviewed the list of grant funding requestors with the Board Members.
ACTION:
Motion by Board Member Canepa to approve the grant funding list of recipients. Seconded by
Board Member Becerra was approved unanimously with Board Member Magor absent.
NEXT MEETING: September 161 2015 at 1:30 p.m.
GENERAL COUNSEL COMMENTS: None.
ADJOURNMENT: By proper motion. the Board Meeting of August 11, 2015 was adjourned at
4:27p.m.
BARBARA ENGLESO
City Clerk